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Market Research on Laundry Care Products

Euromonitor International publishes the world's most comprehensive market research on laundry care products within the home care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: ingredients, retailing, luxury goods, institutional channels, health and wellness, personal care and electricals.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as; business dynamics and commercial industrial supply chains.

results

 

Global Briefing

In-wash Scent Boosters: A Game Changer for Laundry Care?

Scent boosters is the biggest newcomer in the home care market, which has been given considerable attention by global detergent brand makers. Using microencapsulation technology, this product line is likely to change how laundry care categories are ...

May 2016 | US$1,325 | Add to cart | View details

Country Report

Laundry Care in Portugal

Home care in general, and laundry care in particular, is one of the most promoted FMCG categories. The possibility for consumers to stock and discounts reaching 50% or even 60% stimulated this promotional trend. Retailers and manufacturers used ...

May 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Indonesia

Current value growth of laundry care slightly slowed down in 2015 compared to growth in the previous year, but remained strong at 15%. The essential nature of laundry care for households supports its performance. Consumers’ rising sophistication has ...

May 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in the Netherlands

Laundry care products are seeing an increase in concentration. Indeed, most brands of automatic detergents are seeing smaller average doses per laundry cycle, with the standard for concentrated laundry detergents at 35ml in 2015. This movement is ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Japan

Laundry care in Japan recorded 4% value growth to reach \485 billion in 2015, slower growth compared to 2014, when the category grew by an impressive 11%, partly due to the VAT increase that came into effect in April 2014. The drivers in 2015 were ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Italy

Despite its poor performance, laundry care remains the biggest home care category in terms of volume and value. Being in a category of continuing trends (eg the transition from powdered detergents to liquid detergents and standard liquid to ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Germany

Laundry care remains the most important category within home care, accounting for nearly half of overall value sales in 2015. This can be attributed to a penetration rate for washing machines of 96%, combined with a broad variety of products ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Australia

Laundry care saw a continued shift away from powder detergents towards liquid detergents in 2015, with concentrated liquid detergents recording the strongest growth of any laundry care category. Liquid detergents are more convenient to use than ...

Apr 2016 | US$990 | Add to cart | View details

Global Briefing

Global Laundry Care 2016: An Age of Powering On

Laundry detergents is the defining category in the laundry care market, making up the bulk of volume and value sales. Movements in this category on a global level will define the direction the laundry care market will take, but this is not to dismiss...

Apr 2016 | US$1,325 | Add to cart | View details

Country Report

Laundry Care in Saudi Arabia

Laundry care continued to benefit from companies investing heavily in technological innovations that result in cleaner laundry with limited use of the product. A number of these products, such as OMO’s new formula by Binzagr Lever Ltd (Unilever ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Brazil

2015 was a negative year for several fast-moving consumer goods categories in Brazil due to reduced disposable income among consumers, driven by higher-than-expected inflation and a strong rise in unemployment, but the laundry care category proved ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in New Zealand

As the tablet format evolved in laundry care over the review period, manufacturers further developed the concept of portion-controlled liquid gel pods/capsules in 2014-2015, to ensure consumers use the right dosage for liquid detergents. A “green” ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in the US

The debate over the safety of liquid tablet detergents in households with small children continued in 2015, frequently gaining attention in the local and national media. In mid-2015, Consumer Reports, a well-respected publication which reviews ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Iran

Laundry detergents remained the most important category in home care in Iran in 2015, accounting for a 60% share of overall value sales. Whilst consumption in small categories such as carpet cleaners and spot and stain removers remained very low, two...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in the United Kingdom

Laundry care saw the number of promotions dwindle in 2015, although many products were still subject to promotions on a regular basis. Promotions on branded products led to a severe reduction in the price gap between branded products and private ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Pakistan

Current value sales of laundry care grew by 11% in 2015 due to increased volume sales and higher unit price. Increased availability of laundry care in all types of retail channels and awareness campaigns executed by international companies have ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Uruguay

Although at a slower pace than in previous years, the purchasing power of Uruguayan consumers increased in real terms during 2015, allowing them to opt for value-added laundry detergents, especially in the large standard power detergents category. ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in the Philippines

Laundry care generated positive current value growth in 2015, although at a slower pace than during 2014. The growth potential of laundry care remains limited as increasing numbers of consumers have started to shift between laundry categories in ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Belgium

The growing success of eco-friendly brands was not enough to halt the decline of laundry care in current value terms in 2015, as the category was impacted by price wars between both manufacturers and retailers. 2015 also saw concentrated products ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Nigeria

Poor economic conditions in Nigeria which began in 2014 but persisted into 2015 due to a strong drop in government revenue from crude oil caused by a fall in global prices negatively impacted consumer spending power. With weaker spending power, many ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Cameroon

As cities continue to expand, the urban population grows at a steady rate. The result of this urban development is a high demand for laundry care products, a profitable area. Rising disposable income levels also encouraged growing consumer interest ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Tunisia

Laundry detergents continued to dictate the performance of laundry care in Tunisia in 2015. Laundry care benefited from rising disposable income levels, which resulted in many mid-income consumers obtaining automatic washing machines, with the ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Taiwan

The pace of growth in laundry care has picked up and was higher in 2015 than 2014. The main driver of growth has come from the dynamic performance of liquid detergents.

Mar 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in India

New launches in laundry care were skewed towards high-priced powder detergents targeting urban consumers in 2015. Increased demand for automatic detergents and high-quality hand wash detergents has boosted value growth for laundry care. Fabric ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Malaysia

Value sales of carpet cleaners are declining as the flooring trend is towards timber and marble flooring material; both types of flooring are becoming more common choices in Malaysia, mainly due to their longer durability and easy maintenance. This ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in South Africa

Laundry detergents continued to witness fierce competition in 2015 as brands competed to retain and grow their respective shares. As a result, constant price promotions throughout the year and across retails channels ensured that consumers received ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Algeria

A growing population and increasing urbanisation continued to fuel current value growth within laundry care in Algeria in 2015. During the review period this resulted in a rising number of consumers obtaining an automatic washing machine for the ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Mexico

Other laundry boosters was a negligible segment in Mexico until 2014, when Procter & Gamble (P&G) launched Downy Unstopables scent boosters. In 2015 other laundry boosters saw volume growth of 107% and value growth of 57%, not only thanks to the ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Canada

Laundry care increased by 2% in 2015 in current retail value terms, while retail volume sales increased by 1%. Overall value growth was supported in large part by the shift to tablets, which increased to 10% of laundry detergents’ overall value in ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Dominican Republic

The Dominican Republic continues to outshine several of its regional neighbours in terms of economic performance. Following the economic upturn that emerged in 2014, robust growth continued in 2015. Perhaps the single largest factor explaining this ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Chile

Consumers looking for products that offer innovation, ease of use and enhanced care for clothing positively impacted sales of categories containing higher added-value products, most notably liquid detergents, which posted the most dynamic current ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Turkey

Laundry care continued to grow by 6% in volume terms in 2015, largely thanks to a rapid increase in the urban population. Despite stagnation in consumers’ incomes, laundry care registered a similar volume performance to the review period CAGR in ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Ireland

Laundry Care grows by less than 1% in 2015 in current value terms to reach €105 million. Despite the entry of cheaper private label products in many home care categories, several new product developments in 2014 and 2015 have helped to maintain ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Venezuela

In September 2014, the government authorised price increases for regulated laundry care products (powder detergents, bar detergents and liquid fabric softeners). Their retail prices had remained fixed since April 2012. For instance, price increases ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Peru

The best performing category in 2015 was standard liquid detergents, which rose by 10% in current terms and by 7% in volume terms. Peruvian consumers were looking for detergents with higher value, even though distribution was still mainly limited to ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Costa Rica

In 2015, laundry care witnessed a 4% increase in terms of current retail value sales. Laundry detergents represent an 88% value share overall. In 2015, laundry care, but especially detergents, suffered from decreasing value due to high pressure from ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Vietnam

Standard powder detergents remained the key category contributing to laundry care’s positive growth in 2015. With sales of nearly VND15 trillion, standard powder detergents occupied over 70% of laundry care’s retail value in 2015. Despite liquid ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Thailand

Laundry care is the second fastest-growing category in home care with value growth of 4% in 2015, slightly slower than air care. There have been constant innovations in product functionality, fragrance and packaging to cater to the needs of different...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Colombia

Despite current value growth of liquid detergents at over double the rate experienced by powder detergents over the review period, Colombia is still a market where powder detergents dominates with more than 85% value share within automatic ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Guatemala

Although basic laundry care products continued to play the main role in the category during 2015, innovation was seen among standard powder detergents brands expanding to introduce standard liquid detergent and concentrated liquid detergent brands. A...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Russia

Laundry care was strongly affected by rising prices caused by the national currency devaluation that took place at the end of 2014 and continued in 2015. A significant consumer shift towards cheaper products was tracked among all categories, ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Austria

Overall laundry care continued to be driven by innovation in 2015. Manufacturers focused on either improving their existing packaging or offering more effective products that provide greater washing results with minimal effort required from the ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Uzbekistan

As a result of Western economic sanctions against Russia, Uzbekistan faced a sharp depreciation of its national currency relative to the US Dollar in 2015. This development resulted in drastic price growth, particularly in the case of imported goods,...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Ukraine

The purchasing power decline against a background of economic instability and decline of the local currency exchange rate to the US$ encouraged consumers to decrease their demand for all unnecessary additives used for laundry. As a result, those ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Spain

In 2015 the Spanish economy recovered somewhat, with GDP growing by around 2% and, with it, disposable income. However, the high unemployment rate, which stood in the second quarter of the year at 24%, contributed to Spaniards not abandoning ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Egypt

Laundry care grows by 14% in current value terms in 2015. This strong performance was the result of higher consumer spending and an economy that was looking more prosperous as political tensions slowly settled. This led to stronger current value ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Romania

Innovation was a key factor affecting laundry care in 2015. Consumers are becoming increasingly demanding and are more likely to respond positively to new and enhanced products. Consumption is generally becoming more heterogeneous (while powder ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Sweden

It is becoming all the more difficult for consumers to distinguish between and evaluate the merits of new innovations as laundry packaging is constantly claiming new and improved formulations. Based on storecheck observations, innovation within ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Argentina

In 2014 and 2015 the economic crisis affected laundry care consumers’ buying habits. With declining real wages and employment levels, demand increased for economy brands and private label products, which benefited local small businesses such as ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Georgia

Since liquid detergents are less traditional products compared to powder detergents for the Georgian consumer, they continued to grow at a strong, double-digit rate. The traditional opinion of the Georgian consumer that detergent can only be in ...

Jan 2016 | US$990 | Add to cart | View details
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