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Laundry Care

Euromonitor International publishes the world's most comprehensive market research on the laundry care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Country Report

Laundry Care in Pakistan

Feb 2017

Laundry care in Pakistan registered strong current value growth during 2016. This was the result of the increasing shift from unbranded to branded laundry care. Furthermore, price competition between the various players has made most of these ...

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Country Report

Laundry Care in Estonia

Feb 2017

Laundry care dominates home care in Estonia, accounting for 70% of overall value sales in 2016, compared with 48% in nearby Sweden. With wide usage and a well-established consumer base, laundry care is showing some indications of it reaching ...

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Country Report

Laundry Care in Austria

Feb 2017

There is a strong consumer shift towards concentrated over standard detergents, as many consumers see concentrated varieties as more convenient, especially in terms of storage and dosing. In addition, a strong tendency towards liquid over powder ...

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Country Report

Laundry Care in Germany

Feb 2017

Against the general trend of decreasing pack sizes in home care, there is a growing trend in German laundry care for bigger pack sizes, especially for powder detergents. German consumers prefer to buy larger amounts of detergents at once, as larger ...

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Country Report

Laundry Care in Spain

Feb 2017

Home laundry appliances continued to record fair growth in 2016. The better indicators which the Spanish economy is recording are supporting the performance of home laundry appliances and, with it, the performance of laundry care. During the economic...

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Country Report

Laundry Care in the United Kingdom

Feb 2017

The number of promotions of branded products within laundry care remained at a high level in 2016. With an increasing threat coming from private label products, manufacturers of branded products were forced to maintain a high level of promotional ...

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Country Report

Laundry Care in Iran

Feb 2017

Laundry care continued to be strongly influenced by standard powder detergents, which had a 55% value share in 2016. Consumption of other product types such as liquid detergents, carpet cleaners and stain removers remained very low as these items ...

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Country Report

Laundry Care in Belgium

Feb 2017

Liquid tablet detergents value sales overtook powder detergents towards the end of the review period. While liquid tablet detergents grew 13% in 2016, powder detergents declined by 13% in value terms. With the liquid tablet format, consumers are less...

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Country Report

Laundry Care in Saudi Arabia

Feb 2017

Laundry care manufacturers continue improving their existing laundry care products and innovating new ones with more features. In powder detergents, Omo’s 100% effective stain removal product with a touch of Comfort and Persil’s new Millions Power ...

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Company Profile

The Clorox Co in Home Care

Feb 2017

US company Clorox is the leading player in surface care, bleach and toilet care in its domestic market, and the largest producer of bleach globally. This profile analyses Clorox’s work to develop its product offer in an upmarket direction in response...

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Country Report

Laundry Care in Chile

Feb 2017

Consumers looking for products that offer innovation, ease of use and enhanced care for clothing and apparel have positively impacted sales within higher added value categories, most notably liquid detergents, which posted the most dynamic growth in ...

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Country Report

Laundry Care in Serbia

Feb 2017

The main trend in laundry care in 2016 was the continued growth in the popularity of concentrated powder detergents at the expense of standard alternatives. Concentrated powder detergents posted growth of 1% in retail volume sales, while standard ...

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Country Report

Laundry Care in Ukraine

Feb 2017

Although they have been negatively affected by a worsened economic situation, consumers are ready to try less developed products. First, it concerns automatic detergents. Demand for liquid detergents has increased significantly at the expense of ...

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Country Report

Laundry Care in Russia

Jan 2017

Several years of deteriorating economic conditions have left a visible mark on Russian consumers. Within laundry care, this has translated into a migration towards cheaper brands and also less expensive formats such as traditional powder detergents. ...

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Country Report

Laundry Care in the US

Jan 2017

The issue with liquid tablet detergents in households with small children continued in 2016 even though manufacturers have responded to the issue. Procter & Gamble, for example, has set up ad campaigns to emphasise safety in households that use its ...

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Country Report

Laundry Care in South Korea

Jan 2017

Laundry care remained by far the largest of the main categories in South Korean home care in value terms in 2016, and as such its performance continued to have a major influence on the direction of the entire market. The Oxy boycott had a negative ...

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Country Report

Laundry Care in Slovenia

Jan 2017

Laundry care achieves current value growth of 3% to reach sales of EUR57 million in 2016. The average current unit price of laundry care products increased by 1% in 2016. The average unit price of hand wash detergents declined by 1%, while the ...

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Country Report

Laundry Care in Bulgaria

Jan 2017

In 2016, the number of consumers searching for stain removers and effective colour protection products increased. Over the last year, consumers searched for effective products that also help to reduce environmental impact, with eco-friendliness ...

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Country Report

Laundry Care in Egypt

Jan 2017

In 2016, laundry care recorded overall current value growth of 18% with all subcategories seeing positive current value growth. Standard powder detergents recorded the most dynamic current value growth of 20% in 2016. Laundry care continued to grow ...

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Country Report

Laundry Care in Romania

Jan 2017

Product quality and the power of the brand have become the main drivers of the laundry care category. Consumers are demanding products which effectively clean their clothes, without damaging them. The population is also becoming more informed and ...

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