Laundry care market research

Euromonitor has the world’s most comprehensive research on the laundry care category within the home care industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the laundry care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our laundry care market research answer questions such as:

What is the market size of laundry care?
What are the major brands in laundry care?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Filter Results

Total: (99)

Country Report

Laundry Care in Austria

Laundry care has by far the largest share in the Austrian home care market, accounting for nearly half of the total value sales in 2010. The category has weathered the economic crisis well; high promotional activitiy has helped to sustain sales, and ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Laundry Care in Saudi Arabia

Both economy and value-added laundry care saw a strong performance at the end of the review period. Economic concerns resulted in many low-income consumers seeking out the lowest possible prices, which benefited economy brands and those that used ...

Feb 2012 | $900| Add to cart | View details ›

Company Profile

Amway Corp in Home Care

Amway Corp, a well-diversified US-based direct seller, is looking to push harder into emerging markets. This is in line with trends among direct sellers, which have found an enthusiastic response to the sales model in emerging markets, offsetting ...

Jan 2012 | $525| Add to cart | View details ›

Country Report

Laundry Care in Turkey

Turkey is shifting from standard laundry detergents to concentrated laundry detergents. It started with the initiative of the Turkish Detergents and Soaps Association in 2008 to replace standard detergents with concentrated formats, which was an ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Laundry Care in Israel

Henkel’s attempt to challenge the dominance of powder detergents in mid-2008 with its launch of a new sophisticated format – Persil Gel – proved to be highly successful in 2010, as liquid detergents increased by 29% in current value terms and by 41% ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Laundry Care in Algeria

The review period as a whole witnessed a 12% CAGR value increase, which was a slower performance compared to the 2010 growth of 15%. The faster rate in 2010 resulted from greater and more frequent demand for laundry care, where the increasing ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Laundry Care in the Netherlands

Dutch consumers tend to wash clothes frequently, with laundry thus having a major impact on the environment and on household energy costs. Media coverage of environmental issues towards the end of the review period raised consumer awareness of the ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Laundry Care in Portugal

In spite of the poor economic environment, laundry care managed to post an increase in 2010, driven by home care staple products such as automatic detergents and fabric softeners. The main segment remained automatic detergents, which posted 2% ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Laundry Care in Bulgaria

Virtually all the companies in the Bulgarian market are mainly directing their efforts to marketing concentrated powder detergents, and expectations are that by the end of 2015 almost 100% of sales of powder detergents will be the concentrated ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Laundry Care in Pakistan

Laundry care saw a marked drop in volume growth towards the end of the review period due to rising economic insecurity. In the first half of the review period, all product areas achieved 6% or more volume CAGR, with rising disposable income levels ...

Nov 2011 | $900| Add to cart | View details ›