Laundry care market research

Euromonitor has the world’s most comprehensive research on the laundry care category within the home care industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the laundry care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our laundry care market research answer questions such as:

What is the market size of laundry care?
What are the major brands in laundry care?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

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Total: (99)

Country Report

Laundry Care in Canada

Economic pressures in 2012 accelerated the shift from premium to mid-priced and value brands as household budgets became more constrained. In addition to value brands receiving more attention from consumers, sales and promotions became an ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Switzerland

The growing eco-consciousness of Swiss consumers and the consequent increased interest in eco-friendly products was highly evident in laundry care in 2011. The Swiss pride themselves on being an environmentally-conscious nation with a high regard for...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Slovenia

As the competition between large global brands, newly introduced local products and cheaper private label goods intensified in laundry care in Slovenia in 2011, many new formulations were introduced in powder and liquid detergents. Procter & Gamble ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Chile

The consolidation of the market during 2011 promoted sales of value-added products as, even if they are more expensive, consumers are looking for products that effectively clean clothes, remove stains and have a pleasant fragrance.

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Dominican Republic

Dominican consumers show an openness to new brands despite the existence of long-standing ones. 2011 saw new brands launched and existing products relaunched with innovative and more efficient formulas. As there are a number of brands with a ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Romania

The decline in sales of laundry care in 2011, following a strong performance from 2006-2008, was mainly due to the decline in purchasing power following the implementation of the government’s austerity measures in 2010. The efforts made by ...

Jan 2013 | US$900| Add to cart | View details ›

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Passport Laundry Care Americas

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

Dec 2012 | US$12,500| Add to cart | View details ›

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