Laundry Care

Market research on the laundry care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Company Profile

Company Profile

PZ Cussons Plc in Home Care

May 2018

PZ Cussons is facing up to a number of significant challenges, including the geographic expansion of multinational rivals, the development of local players in emerging markets and the rise of eco-focused brands in developed ones. This profile ...

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Company Profile

Company Profile

Unilever Group in Home Care

May 2018

Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening ...

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Company Profile

Company Profile

Procter & Gamble Co, The in Home Care

Apr 2018

Emerging from a period in which it has undergone a significant shift in its strategic focus, the world’s leading home care player, Procter & Gamble, faces a notable increase in competition as major rivals target ever-diminishing areas of growth ...

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Company Profile

Company Profile

SC Johnson & Son Inc in Home Care

Apr 2018

The 2017 acquisition of Ecover and Method reflect a broader trend in SC Johnson’s development strategy that extends to a renewed emphasis on its corporate brand identity. This profile analyses the company’s efforts to target consumer concerns about ...

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Country Report

Country Report

Laundry Care in the United Arab Emirates

Mar 2018

Manufacturers continued to depend on promotions to attract demand in 2017, which led to minor declines in average unit prices for laundry care products. With buy-one-get-one-free offers dominating the shelf spaces, consumers regarded price as one of ...

US$990
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Country Report

Country Report

Laundry Care in Australia

Mar 2018

Fabric softeners, which experienced continuous value growth over the review period, is being challenged by observations made by press and product review websites. Claims that some fabric softeners are not doing the job appropriately are circulating ...

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Country Report

Country Report

Laundry Care in Kenya

Mar 2018

In August 2017, the Fagor range of laundry machines was launched in Kenya, with a focus on the functions of different laundry equipment, and savings to be made from laundromats. The introduction of these machines will benefit consumers, particularly ...

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Country Report

Country Report

Laundry Care in Japan

Mar 2018

When liquid tablet detergents were introduced to Japanese consumers in 2014, there was a general consensus that the mono-dose format would eventually account for around one-fifth of value sales in the category by 2019. During the first two years that...

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Country Report

Country Report

Laundry Care in Turkey

Mar 2018

Laundry care posted robust value growth in 2017 partly due to inflationary pressures, as well as favourable volume growth. As standard powder detergents began to reach maturity, players increased their focus on new product development to revive ...

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Country Report

Country Report

Laundry Care in Cameroon

Mar 2018

Laundry care is benefiting from urbanisation and more women joining the workforce. More households are expected to trade-up to powder detergents, including automatic detergents, rather than exclusively use bar detergents. Hand washing will remain the...

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Country Report

Country Report

Laundry Care in Vietnam

Mar 2018

Over the review period, laundry detergent, particularly standard power detergent, retained its dominant position in the overall laundry care. In general, Vietnamese consumers are highly concerned about their appearance, especially hygiene, thus they ...

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Country Report

Country Report

Laundry Care in the Philippines

Mar 2018

Specific areas of laundry care such as liquid fabric softeners, colour safe laundry bleach and fine fabric detergents recorded strong value and volume growth in the Philippines in 2017. The expanding middle class and healthy consumption patterns of ...

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Country Report

Country Report

Laundry Care in Bolivia

Mar 2018

The expansion of mid-income consumers in the country has favoured greater penetration of the washing machine in Bolivian homes. Therefore, laundry care is popular, especially for more specialist products such as liquid detergents and fabric ...

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Country Report

Laundry Care in the United Kingdom

Mar 2018

In 2017, the average unit price of laundry care in the UK continued to decline, as the number of promotions remained at a high level. However, the discount activity slowed down as retailers started to reduce the rate and intensity of promotional ...

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Country Report

Country Report

Laundry Care in France

Mar 2018

Laundry care posted another year of sales decline in 2017, with value sales suffering from price discounts, while volume sales shrank due to the concentration trend. Trade experts have confirmed the forthcoming new guidelines to be set at European ...

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Country Report

Country Report

Laundry Care in Belgium

Mar 2018

Continual heavy promotion has limited the value growth of laundry care in Belgium, with manufacturers consistently competing for share by keeping price increases to the minimum. In 2017, promotions were more focused on premium product variants, in ...

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Country Report

Country Report

Laundry Care in Ireland

Mar 2018

Aided by a good economic performance and improving consumer confidence, laundry care continued its solid performance in 2017. Moving forward, not all laundry detergent formats can continue to grow, as consumer preference continues to move from one ...

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Country Report

Country Report

Laundry Care in Ecuador

Mar 2018

Due to the increasing penetration of washing machines, laundry care categories which were not as relevant in value terms increased their penetration during the last few years. This was the case of fabric softeners and liquid detergents, which both ...

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Country Report

Country Report

Laundry Care in Lithuania

Feb 2018

The trends that dominated laundry care towards the end of the review period are expected to remain in effect during the forecast period. The most obvious of these is the shift towards more concentrated laundry detergents. All of the leading retailers...

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Country Report

Country Report

Laundry Care in Greece

Feb 2018

Laundry care continued to see a current value decline in 2017, although at a slower pace compared with the decline seen in 2016. Although the share of powder detergents is expected to remain high in Greece, sales will continue to steadily decline ...

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