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10% off two reports, 15% off three reports, 20% off four reports until the end of January 2017
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Laundry Care

Euromonitor International publishes the world's most comprehensive market research on the laundry care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Country Report

Laundry Care in Dominican Republic

Jan 2017

A number of new product developments bolstered growth in laundry care current value sales in 2016. Included among these were new powder detergents, liquid detergents and fabric softeners products backed by strong advertising campaigns and other ...

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Country Report

Laundry Care in Norway

Jan 2017

Removing the chore from laundry care, be it through greater convenience or efficiencies, is a common theme shaping innovation and growth. Consumers are constantly seeking more effective and efficient product formulations/packaging solutions and this ...

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Country Report

Laundry Care in Ecuador

Jan 2017

2016 witnessed an increase in the offer of domestic products as a result of the introduction of new tariff surcharges on imported products. Besides this the offer of products in cheaper formats took preference as a result of the country’s economic ...

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Country Report

Laundry Care in Belarus

Jan 2017

In 2016 the economic downturn continued in Belarus, characterised by a decline in real GDP. Faced with lower spending power and shrinking disposable incomes, Belarusian consumers cut down expenses on non-essential laundry care products and tried to ...

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Country Report

Laundry Care in Guatemala

Jan 2017

Laundry care is a very dynamic category in Guatemala, even if consumers are always looking for standard affordable products. In 2016 more value-added products were seen on the market, and they appeal to consumers mainly because they get more than one...

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Country Report

Laundry Care in China

Jan 2017

Laundry care witnessed slower value growth of 6% in 2016 because the category tended to be statured with steady demand. Consumers began to pay more attention to additional functions of laundry care products. To meet consumers’ upgrading demands, ...

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Country Report

Laundry Care in Nigeria

Jan 2017

High inflation and growing economic uncertainty resulted in consumers becoming increasingly price-sensitive when purchasing home care towards the end of the review period. There was growing demand for affordable and versatile cleaning agents as ...

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Country Report

Laundry Care in Costa Rica

Jan 2017

Liquid detergents continued to set the pace in terms of new developments during 2016, which helped to increase the penetration of these products amongst a broader base of mid income buyers. These consumers are attracted by the differentiated ...

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Country Report

Laundry Care in Tunisia

Jan 2017

Laundry care in Tunisia saw retail current value sales increase by 6% in 2016. Laundry detergents remained the dominant product type with an overall value share of 85%. The penetration of automatic detergents products, both powder and liquid, ...

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Country Report

Laundry Care in Algeria

Jan 2017

Laundry care benefited from rising urbanisation and the number of women joining the workforce. The latter resulted in an increasing number of households possessing an automatic washing machine, which recorded an increase in the penetration rate from ...

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Country Report

Laundry Care in Uruguay

Jan 2017

Despite the slowing of laundry care value sales in 2016, this category remains by far as the biggest one in home care products, still accomplishing good rates of growth....

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Country Report

Laundry Care in Denmark

Jan 2017

The emergence of super concentrate formulations was the most apparent trend in Danish laundry care in 2016. The launch of Bio-tex Color Ultimate Superkoncentreret is an example of this trend. Commissioned research conducted by the independent ...

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Country Report

Laundry Care in Mexico

Jan 2017

The presence of concentrated liquid detergents strengthened in 2016, due primarily to the launch of Ariel Power Liquid by Procter & Gamble de México SA de CV during the second half of 2015 and the launch of Ace in early 2016. However, other ...

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Country Report

Laundry Care in Singapore

Jan 2017

Laundry care recorded current retail value growth of 2% to reach SGD115 million in 2016. Value growth in 2016 slowed in comparison to the value CAGR of the review period due to the high maturity of the category....

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Country Report

Laundry Care in Thailand

Jan 2017

Laundry care recorded stronger current value growth in 2016 than in 2015. Increasing sophistication among Thai consumers made them more aware of the benefits of various laundry care product types, such as fabric softeners, while rising disposable ...

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Country Report

Laundry Care in Turkey

Jan 2017

Automatic washing machine sales have slowed down recently, with the government limiting credit card instalments to reduce consumer expenditure in the latter stages of 2014 and 2015. This brought about a slower growth rate in laundry care given that ...

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Country Report

Laundry Care in Argentina

Jan 2017

Given the sharp fall in purchasing power many consumers have stopped buying laundry care products in the traditional and modern channels in 2016. These consumers have instead decided to buy unpackaged laundry care products in small stores that offer ...

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Country Report

Laundry Care in Israel

Jan 2017

Growth rates in laundry detergents are slowing down and companies are turning to other laundry care categories in order to raise their sales. The laundry habits of Israeli consumers tend to remain consistent, thus offering little potential for volume...

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Country Report

Laundry Care in Morocco

Jan 2017

Concentrated formulas in detergents, including both powder and liquid, continued to record strong value and volume growth in 2016 at the expense of standard formulas. International companies, including Procter & Gamble North West Africa and Unilever ...

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Country Report

Laundry Care in Canada

Jan 2017

Laundry care increased by 1% to CAD1.6 billion in 2016. The growth derived from the solid performance of liquid fabric softeners, fabric fresheners, liquid tablet detergents and other laundry aids....

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