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Laundry Care

Euromonitor International publishes the world's most comprehensive market research on the laundry care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Country Report

Laundry Care in Hong Kong, China

Mar 2017

Laundry care increased by 2% in current value terms in 2016. The value growth in 2016 was slower than the review period CAGR, reflecting a combination of consumers’ increasing consciousness of value-added products and high penetration of the ...

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Country Report

Laundry Care in Malaysia

Mar 2017

2016 saw Malaysia’s leading laundry care manufacturers launch automatic laundry detergents infused with scented fabric softeners in a bid to boost sales as scent tends to matter to Malaysian consumers. Manufacturers are introducing new scents as a ...

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Country Report

Laundry Care in the Philippines

Mar 2017

In the Philippines, sales of laundry care products generally depend on population growth, laundry habits and lifestyle trends. The Philippine Statistics Authority put the country’s average annual population growth rate from 2010 to 2015 at 2%, ...

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Country Report

Laundry Care in Australia

Mar 2017

Liquid tablet detergents continued to play an insignificant role in laundry care in Australia over the review period. Australians have relatively high average disposable incomes, there is a high washing machine possession rate and a high female ...

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Company Profile

Kao Corp in Home Care

Mar 2017

Japan’s leading home care player, Kao, faces significant challenges in its domestic market. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing targeting ...

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Country Report

Laundry Care in the United Arab Emirates

Mar 2017

Leading brands have continued their strong promotion drive in the market. This drive was encouraged further by a significant drop in consumer confidence over 2016, caused by the economic difficulties the region was going through. Consumers are ...

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Country Report

Laundry Care in India

Mar 2017

With increasing penetration of washing machines coupled with decreasing unit prices, laundry care consumers are shifting from bar detergents to powder detergents, a factor that is triggering growth of the category....

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Strategy Briefing

Laundry Care in Latin America

Feb 2017

Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

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Country Report

Laundry Care in Vietnam

Feb 2017

Despite powder detergents remaining the key laundry care category in Vietnam in 2016, liquid detergents continued to gain value share in laundry care over the course of 2016. In fact, liquid detergents are perceived to offer benefits due to their ...

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Country Report

Laundry Care in Pakistan

Feb 2017

Laundry care in Pakistan registered strong current value growth during 2016. This was the result of the increasing shift from unbranded to branded laundry care. Furthermore, price competition between the various players has made most of these ...

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Country Report

Laundry Care in Estonia

Feb 2017

Laundry care dominates home care in Estonia, accounting for 70% of overall value sales in 2016, compared with 48% in nearby Sweden. With wide usage and a well-established consumer base, laundry care is showing some indications of it reaching ...

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Country Report

Laundry Care in Austria

Feb 2017

There is a strong consumer shift towards concentrated over standard detergents, as many consumers see concentrated varieties as more convenient, especially in terms of storage and dosing. In addition, a strong tendency towards liquid over powder ...

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Country Report

Laundry Care in Germany

Feb 2017

Against the general trend of decreasing pack sizes in home care, there is a growing trend in German laundry care for bigger pack sizes, especially for powder detergents. German consumers prefer to buy larger amounts of detergents at once, as larger ...

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Country Report

Laundry Care in Spain

Feb 2017

Home laundry appliances continued to record fair growth in 2016. The better indicators which the Spanish economy is recording are supporting the performance of home laundry appliances and, with it, the performance of laundry care. During the economic...

US$990
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Country Report

Laundry Care in the United Kingdom

Feb 2017

The number of promotions of branded products within laundry care remained at a high level in 2016. With an increasing threat coming from private label products, manufacturers of branded products were forced to maintain a high level of promotional ...

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Country Report

Laundry Care in Iran

Feb 2017

Laundry care continued to be strongly influenced by standard powder detergents, which had a 55% value share in 2016. Consumption of other product types such as liquid detergents, carpet cleaners and stain removers remained very low as these items ...

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Country Report

Laundry Care in Belgium

Feb 2017

Liquid tablet detergents value sales overtook powder detergents towards the end of the review period. While liquid tablet detergents grew 13% in 2016, powder detergents declined by 13% in value terms. With the liquid tablet format, consumers are less...

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Country Report

Laundry Care in Saudi Arabia

Feb 2017

Laundry care manufacturers continue improving their existing laundry care products and innovating new ones with more features. In powder detergents, Omo’s 100% effective stain removal product with a touch of Comfort and Persil’s new Millions Power ...

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Company Profile

The Clorox Co in Home Care

Feb 2017

US company Clorox is the leading player in surface care, bleach and toilet care in its domestic market, and the largest producer of bleach globally. This profile analyses Clorox’s work to develop its product offer in an upmarket direction in response...

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Country Report

Laundry Care in Chile

Feb 2017

Consumers looking for products that offer innovation, ease of use and enhanced care for clothing and apparel have positively impacted sales within higher added value categories, most notably liquid detergents, which posted the most dynamic growth in ...

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