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Laundry care market research

Euromonitor has the world’s most comprehensive research on the laundry care category within the home care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the laundry care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our laundry care market research answer questions such as:

  • What is the market size of laundry care?
  • What are the major brands in laundry care?
  • What is the performance of concentrated liquid detergents?
  • What are the main new products developments in the laundry aids area?

results

 

Country Report

Laundry Care in Uzbekistan

In 2013, laundry care witnessed strong development of domestic production. The segment enjoyed growth of investment by domestic entrepreneurs solely or jointly with foreign investors. This resulted in increasing number of manufacturers, which itself ...

Nov 2014 | US$900 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Home Care

Colgate-Palmolive delivered strong performance in 2013 benefiting from its good presence in Latin America where consumer demand for home care products are on the rise. The company has also performed well in developed mature markets thanks to its ...

Oct 2014 | US$525 | Add to cart | View details

Global Briefing

Fragrances in Home Care: On the Scent of Greater Diversity

Fragrance is a vital ingredient in home care products in order to mask the scents of active chemical ingredients, but in some categories it is also being used for product positioning and marketing. This report assesses global fragrance trends in home...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Laundry Care in Malaysia

Sales of carpets gradually shrank over the review period. Timber and marble were the more-common choices as flooring material in Malaysia due to their durability and easy maintenance. As a result of low demand for carpet cleaners, some manufacturers ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Austria

Laundry care was influenced by two factors in 2013. On the one hand, the increasingly busy lifestyles of Austrians triggered new strong demand for convenient products. On the other hand, consumers went further and demanded additional product benefits...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Germany

Laundry care is a mature category in Germany and consumers are increasingly demanding products which offer better and quicker results while also supporting the environment and saving them time and money. As such, product sophistication has continued ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Thailand

Laundry care continued to perform dynamically in 2013. Current value growth of 7% was driven by strong efforts from players together with healthy demand from Thai consumers. While consumer demand was becoming more sophisticated, players responded to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in South Korea

As concentrated laundry care became the most preferred product type among South Korean consumers, laundry care in South Korea was able to gain additional retail value growth regardless of a decreasing consumer base. As concentrated products are more ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in India

Manufacturers introduced innovations to India to increase the demand for water-saving products in urban areas of the country. Furthermore, with fast-moving lifestyles and the availability of wide product portfolios (mid-range to higher prices), ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Pakistan

Laundry care in Pakistan recorded current value growth of 16% in 2013. Laundry care value sales reached PKR59.7 billion, with laundry detergents accounting for a 96% value share of the category. Growth was mainly due to standard brands launched in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in the Philippines

In 2013, laundry care enjoyed a boost in its performance thanks to the aggressive marketing of less expensive brands. Although the playing field seemed largely mature, the increasing presence of these more affordable alternatives resulted in retail ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Kenya

Most households do not use a single laundry product and normally resort to mixing for example, a single wash with a bar detergent and another with standard powder detergent. Thus, instead of using stain removers, home helps soak fabrics in powder ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Sweden

The top three players within laundry care in Sweden, Unilever Sverige, Procter & Gamble Sweden and ICA Sverige, continued to grow in 2013 at the expense of smaller companies. Together they moved their combined value share from 59% in 2012 to 62% in ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

SC Johnson & Son Inc in Home Care

Privately owned SC Johnson & Son Inc is the world’s fourth largest home care manufacturer. This profile analyses the company’s efforts to meet the challenges presented by maturity and economic uncertainty in developed markets and evolving demand ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Laundry Care in Vietnam

In 2012-2013, laundry care experienced an exciting year with new product development and improvements in marketing activities from both local and foreign manufacturers. Unilever Vietnam International Co Ltd and Procter & Gamble Vietnam Ltd invested ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Algeria

Laundry care benefited strongly from rising disposable income levels towards the end of the review period. Minimum wage levels were notably increased by 20% in 2011, while public sector workers saw strong wage increases towards the end of the review ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Company, The, in Home Care

Procter & Gamble is the world’s leading home care company. This profile analyses its efforts to respond to consumer budget consciousness and market maturity by stepping up product innovation, moving into lower priced segments, and shifting its ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Laundry Care in Denmark

The key story of 2013 within Danish laundry care was the increased sales of Danish retailers’ private label products, namely Änglamark, Levevis and Grøn Balance. Green and discount brands are especially popular in Denmark and the Danish company Coop ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Japan

Japanese consumers have traditionally disliked strong fragrances. Many however began to be attracted by the subtle scents offered by fabric softeners during the review period, particularly in response to strong TV advertising from western pioneer ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Spain

Laundry care remained the leading category within home care in 2013, led by laundry detergents which registered an increasing presence of concentrated liquid detergents and liquid tablet detergents. The other notable trend was detergents with ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Belgium

Sales in laundry care are being governed by a strong concentration movement in all kinds of liquid formats. From 2011, 1-litre ultra-concentrated formats began to emerge, whilst 2-litre bottles progressively replaced the previous 3-litre bottles in ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Switzerland

Sales of laundry care in Switzerland continued to be hampered by declining unit prices and adverse demographic trends in 2013. Slow population growth meant that volume sales witnessed slow growth, while falling unit prices exerted additional pressure...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Russia

Russian consumers benefited from rising disposable income levels at the end of the review period, thanks to growth in wages and the widening availability of consumer credit. Consequently, Russians began to spend more freely in many areas, including ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Indonesia

As the size of washing machines grew quite significantly in 2013, sales of detergents increased as well. Detergents specialised for washing machine use are becoming more popular. Converting from hand wash detergents to automatic detergents will take ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in the Czech Republic

There were two main trends visible in laundry care, specifically in laundry detergents, at the end of the review period. First, Czech consumers increasingly prefer more concentrated laundry detergents due to their high effectiveness. Second, demand ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Slovakia

Laundry care in Slovakia recorded a positive performance in 2013 with value sales increasing by 5% to reach €90 million. Consumers were interested in products that could lower their overall costs for washing and the care of their fabrics as they ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

PZ Cussons Plc in Home Care

While PZ Cussons sustained its performance with a healthy growth of 6% in 2013, home care remained a secondary focus to the company's operation, which is increasingly steering towards beauty and personal care. With products available in a number of ...

Jun 2014 | US$525 | Add to cart | View details

Global Briefing

The Contemporary Landscape for Dishwashers and Detergents

Although both dishwashers and automatic dishwashing remain very limited to the most developed markets of North America and Western Europe, there is evidence that these categories are showing some signs of spreading their wings and moving into new ...

Jun 2014 | US$1,200 | Add to cart | View details

Company Profile

Lion Corporation in Home Care

Lion Corp, the world’s 10th largest home care company, remains heavily reliant on Japan. This profile analyses the company’s efforts to adapt to the challenging conditions of its mature and highly developed domestic market, as well as considering the...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Laundry Care in South Africa

South Africa had to face challenging economic conditions in 2013. The rising cost of living, the high level of unemployment and poor job prospects negatively impacted the purchasing power of lower-income consumers. This consumer group was highly ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Slovenia

Slovenian laundry care is well developed and follows trends set by the biggest laundry manufacturers in the world. The latest trend is higher efficiency of products and new energy saving formulas used to lower water temperatures for washes. Greater ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Saudi Arabia

Rising disposable income levels resulted in consumers buying a widening range of laundry care products at the end of the review period. This trend supported strong volume growth in many niches. Carpet cleaners, liquid fabric softeners, colour safe ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Kao Corp in Home Care

Japan’s leading home care manufacturer, Kao, faces significant challenges in its domestic market. This profile analyses Kao’s efforts to generate value through product innovation targeting evolving demand trends in Japan, and considers the key ...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Laundry Care in New Zealand

Laundry care recorded current value growth in 2013. Promotional pricing began to subside, particularly in the second half of 2013, which resulted in sales increasing by 1% in current terms, compared to a decline of 1% in 2012. Volume growth was ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Canada

Liquid tablet detergents continued to post strong growth in 2013, with consumers increasingly using the products after a year in the marketplace. The category is significantly more limited in selection than liquid detergents, with the leading brands ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Tunisia

Laundry care remained a dynamic category in Tunisia in 2013 resulting to a strong growth of retail value sales of laundry care. This was driven by the price volatility of raw materials and growing competition from international key players, leading ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in the US

Liquid tablet detergents, or laundry pods, first became available in the US in February 2012 with the release of Tide Pods from Procter & Gamble. The product was an immediate success for two main reasons. First, liquid tablet detergents are ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Georgia

Georgian-Swiss business household Berta, which was the leading player on the market, quit functioning due to financial problems it faced after the political changes that occurred in Georgia in October 2012. The political landscape changed as a result...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Serbia

Like in other European countries, especially in Western Europe, Serbian consumers are gradually switching from standard to concentrated detergents. However, Serbia is lagging behind regarding this trend, with the public really only becoming aware of ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Turkey

In 2013, the majority of laundry detergents was concentrated. Manufacturers promoted concentrated detergents by emphasising its effectiveness and energy saving features. Although concentrated detergents does not require a pre-wash, Turkish consumers ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Argentina

High inflation and deteriorating purchasing power impact laundry care sales in Argentina. In 2013, a fall in volume sales was registered for the first time since the deep crisis of 2002. Before the loss of purchasing power, consumers further reduced ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Henkel AG & Co KGaA in Home Care

Henkel is the world’s fifth largest home care manufacturer. This profile analyses the ways in which Henkel is tailoring its strong product innovation activity to fit its expanding international coverage, and considers the company’s strongest ...

May 2014 | US$525 | Add to cart | View details

Country Report

Laundry Care in France

In 2013 laundry care continued to benefit from the upbeat growth of liquid detergents. On the one hand, the frenetic conversion to liquid tablet detergents, which resulted in this category surging by 23% in current value terms, brought about a value ...

May 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in the Netherlands

Laundry care performed well in 2013, mainly supported by new product launches and price promotions. Despite the economic uncertainties, consumers continued to look for convenience, facilitating value growth.

May 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Hungary

Overall, laundry care posted improved retail value sales performance in 2013, following the stagnation seen in 2012. Unit price growth saw a slowdown in 2013, while the economy also improved slightly, which positively affected the spending power of ...

May 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Bolivia

Standard powder detergents was once again the main driver of growth for laundry care in 2013. Companies, both local and international, continued to invest in renewing their brands. They also added value to their products by changing their formulas or...

May 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Bulgaria

In 2013, the trend of people switching from standard powder to other detergent formats strengthened. Standard powder detergents saw a 14% decline in current value sales in 2013, while concentrated powder detergents saw corresponding growth of 2%. ...

May 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Israel

Innovation continues to be an important factor in the laundry care category, reflected in the rise of laundry gels within liquid detergents and detergent tablets, replacing traditional powder and other formats such as compact powder tablet ...

May 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Peru

Rising income levels amongst middle and low-income consumers contributed to increase the interest in products that help to achieve better results when washing clothes, such as liquid fabric softeners, colour safe laundry bleach and pre-wash spot and ...

May 2014 | US$900 | Add to cart | View details

Company Profile

Clorox Co, The in Home Care

Clorox delivered a strong performance in 2013, benefiting from rising demand in its core business, bleach, the low-cost disinfectant that has potential to grow in both developed and developing markets. While product innovation has contributed ...

May 2014 | US$525 | Add to cart | View details
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