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Market Research on Laundry Care Products

Euromonitor International publishes the world's most comprehensive market research on laundry care products within the home care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: ingredients, retailing, luxury goods, institutional channels, health and wellness, personal care and electricals.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as; business dynamics and commercial industrial supply chains.

results

 

Country Report

Laundry Care in Dominican Republic

The Dominican Republic continues to outshine several of its regional neighbours in terms of economic performance. Following the economic upturn that emerged in 2014, robust growth continued in 2015. Perhaps the single largest factor explaining this ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Chile

Consumers looking for products that offer innovation, ease of use and enhanced care for clothing positively impacted sales of categories containing higher added-value products, most notably liquid detergents, which posted the most dynamic current ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Turkey

Laundry care continued to grow by 6% in volume terms in 2015, largely thanks to a rapid increase in the urban population. Despite stagnation in consumers’ incomes, laundry care registered a similar volume performance to the review period CAGR in ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Ireland

Laundry Care grows by less than 1% in 2015 in current value terms to reach €105 million. Despite the entry of cheaper private label products in many home care categories, several new product developments in 2014 and 2015 have helped to maintain ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Venezuela

In September 2014, the government authorised price increases for regulated laundry care products (powder detergents, bar detergents and liquid fabric softeners). Their retail prices had remained fixed since April 2012. For instance, price increases ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Peru

The best performing category in 2015 was standard liquid detergents, which rose by 10% in current terms and by 7% in volume terms. Peruvian consumers were looking for detergents with higher value, even though distribution was still mainly limited to ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Costa Rica

In 2015, laundry care witnessed a 4% increase in terms of current retail value sales. Laundry detergents represent an 88% value share overall. In 2015, laundry care, but especially detergents, suffered from decreasing value due to high pressure from ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Vietnam

Standard powder detergents remained the key category contributing to laundry care’s positive growth in 2015. With sales of nearly VND15 trillion, standard powder detergents occupied over 70% of laundry care’s retail value in 2015. Despite liquid ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Thailand

Laundry care is the second fastest-growing category in home care with value growth of 4% in 2015, slightly slower than air care. There have been constant innovations in product functionality, fragrance and packaging to cater to the needs of different...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Colombia

Despite current value growth of liquid detergents at over double the rate experienced by powder detergents over the review period, Colombia is still a market where powder detergents dominates with more than 85% value share within automatic ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Guatemala

Although basic laundry care products continued to play the main role in the category during 2015, innovation was seen among standard powder detergents brands expanding to introduce standard liquid detergent and concentrated liquid detergent brands. A...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Russia

Laundry care was strongly affected by rising prices caused by the national currency devaluation that took place at the end of 2014 and continued in 2015. A significant consumer shift towards cheaper products was tracked among all categories, ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Austria

Overall laundry care continued to be driven by innovation in 2015. Manufacturers focused on either improving their existing packaging or offering more effective products that provide greater washing results with minimal effort required from the ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Uzbekistan

As a result of Western economic sanctions against Russia, Uzbekistan faced a sharp depreciation of its national currency relative to the US Dollar in 2015. This development resulted in drastic price growth, particularly in the case of imported goods,...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Ukraine

The purchasing power decline against a background of economic instability and decline of the local currency exchange rate to the US$ encouraged consumers to decrease their demand for all unnecessary additives used for laundry. As a result, those ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Spain

In 2015 the Spanish economy recovered somewhat, with GDP growing by around 2% and, with it, disposable income. However, the high unemployment rate, which stood in the second quarter of the year at 24%, contributed to Spaniards not abandoning ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Egypt

Laundry care grows by 14% in current value terms in 2015. This strong performance was the result of higher consumer spending and an economy that was looking more prosperous as political tensions slowly settled. This led to stronger current value ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Romania

Innovation was a key factor affecting laundry care in 2015. Consumers are becoming increasingly demanding and are more likely to respond positively to new and enhanced products. Consumption is generally becoming more heterogeneous (while powder ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Sweden

It is becoming all the more difficult for consumers to distinguish between and evaluate the merits of new innovations as laundry packaging is constantly claiming new and improved formulations. Based on storecheck observations, innovation within ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Argentina

In 2014 and 2015 the economic crisis affected laundry care consumers’ buying habits. With declining real wages and employment levels, demand increased for economy brands and private label products, which benefited local small businesses such as ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Georgia

Since liquid detergents are less traditional products compared to powder detergents for the Georgian consumer, they continued to grow at a strong, double-digit rate. The traditional opinion of the Georgian consumer that detergent can only be in ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Ecuador

Resolution 116, launched in December 2013 and relating to product quality by demanding importers provide quality certificates approved by the INEN (National Norms Institute in Spanish), continued affecting imported products negatively in 2015. This ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Macedonia

In 2015 laundry care achieved value growth of 4% to reach MKD1.6 billion with unit prices of laundry care products in Macedonia increasing by 2% on average in response to rising production costs and inflationary pressures.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Singapore

Among all the categories in the home care market, laundry care is the category that consumers use the most frequently. Hence, consumers are willing to spend on additional products that give added benefits such as fabric softeners. The fabric ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Serbia

The largest category in laundry care in Serbia, namely powder detergents, performed exceptionally poorly in 2015, seeing a 5% decline in current value sales. There were several reasons behind this decline, with the most important being the prevailing...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in the Czech Republic

Laundry care was characterised by strong price competition at the end of the review period. Following a poor economic performance for the Czech Republic during the review period, many consumers remained highly price-sensitive even as their country ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Bosnia-Herzegovina

The strong penetration of concentrated laundry care products continued in 2015, a trend relevant for laundry detergents but also increasingly so for fabric softeners. As of 2015, only one top five player in laundry detergents remained positioned in ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Bulgaria

2015 represented another year in which new products in laundry care grew. Concentrated detergents has all but cemented its preferred spot in the consumer basket, as consumers are set in stone about the better results they are getting. The same, ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in the United Arab Emirates

2015 witnessed aggressive price-led competition between the leading multinationals in laundry care. Companies began moving more towards concentrated products as consumers seemed more open to shifting to these higher-priced products. Standard powder ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Switzerland

In 2015 there were three main trends in laundry care in Switzerland. First, Swiss households were more accustomed to concentrated and liquid laundry detergents, which pushed aside powder detergents. Second, ecologically-friendly products were more ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in France

With laundry detergents now fully switched to concentrated and super-concentrated variants, laundry detergents volume declined by 1% in 2015. Households are more used to the dosage of concentrated detergents, thereby easing the over-dosage impact of ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in South Korea

Laundry care in South Korea is highly mature and has continued negative volume growth since 2009. However, its value growth has maintained a positive trend due to product diversification and premiumisation within major categories. Laundry care takes ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Kenya

Traditional retailing remains key and popular in Kenya, especially amongst low-income consumers, who constitute the largest proportion of the Kenyan population. The rising cost of living widened the income gap, leading to a kadogo economy. This ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Bolivia

During 2015, laundry care had a competitive scenario. Local companies launched value-added products and larger formats products to reach all kinds of consumers.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Denmark

Liquid fabric softeners posted a further decline in sales in 2015. At the end of 2014, the supermarket chain Irma (Coop Danmark A/S) removed liquid fabric softeners entirely from its outlets. Irma is a premium supermarket which attracts consumers who...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Poland

Liquid tablet detergents posted an impressive value sales growth rate of 43% in 2015, making it the fastest-growing category of the year. Its products’ convenience of use as well as their widening availability and intense promotion are the main ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Slovenia

Laundry care current value sales increased by 2% in 2015 to reach EUR54 million, with average current unit prices rising by 1%, mostly due to rising production costs and inflation. Laundry care manufacturers are focusing on the continued development ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Slovakia

An improving Slovak economy has led to increasing spending of consumers and to their being more interested in higher-priced washing machines and dryers with advanced functions, which has supported the increasing demand for laundry care. Therefore, ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Azerbaijan

With modern grocery retailing developing quickly, consumers’ shopping habits continue to change. Due to the devaluation of the national currency on 21 February 2015, consumers have become even more price-sensitive and are giving greater attention to ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Hong Kong, China

Laundry care registered current retail value growth of 1% to reach HK$771 million in 2015. Value growth in 2015 slowed in comparison to the review period due to high penetration rates and maturity of the category.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Belarus

Laundry care declined in both the retail volume and current retail value terms due to the trading down trend. Due to difficult economic conditions, the majority of Belarusian consumers exercised caution in their spending. Even an essential category ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Greece

Liquid detergents gained share at the expense of powders in 2015. Powders lagged behind in terms of innovation while this particular format also attracts much less investment from manufacturers. Most consumers who still opt for powders do so ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Hungary

Laundry care remained a dynamic category in 2015 due to ongoing product concentration and manufacturers’ strong innovation activity. Leading players all started to introduce concentrated variants of their top powder detergents products in 2014 and ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in China

With the ongoing economic slowdown, 2015 was a challenging year for laundry care. In 2015 laundry care posted slower current value growth of 7%. This reflected a combination of consumers’ rising value-consciousness and high penetration in the ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Croatia

The introduction of washload markings on packaging for laundry detergents products was initially resisted by some Croatian manufacturers. This was because local companies feared that such markings would make it easy for consumers to see that their ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Estonia

Laundry care dominates overall sales of home care in Estonia, accounting for around 70% of overall value sales in 2015. With wide usage and a well-established consumer base, laundry care is showing some indications of maturity. Despite increasing ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Finland

Laundry care products continued to be a necessity in 2015. Despite the recession and the fact that Finns continued to compare prices and opt for more affordable products, current value growth remained positive, albeit sluggish. However, purchasing ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Israel

The development of liquid tablet detergents constitutes the most significant technological development in laundry care in Israel in recent years. The category, which was first introduced into Israel in 2012, is the latest development in the areas of ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Morocco

In 2015, Morocco witnessed a decline in sales of products with standard formulas across all laundry care categories. This was mainly due to the fact that more Moroccan people now tend to use laundry care products with more concentrated formulas as ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Norway

Convenience was one of the most important trends in laundry care in 2015. In most families in Norway, both parents have full-time jobs and, as a result, have limited time to carry out household tasks such as doing the laundry. Because of this, most ...

Jan 2016 | US$990 | Add to cart | View details
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