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Market Research on Malaysia

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia.

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Euromonitor Malaysia reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Income and Expenditure: Malaysia

Malaysia’s robust economic growth over 2010-2015 backed the expansion of income and spending levels in the country, while also supporting growth of the Malaysian middle class. However, the decline in global oil prices since 2014 is expected to keep ...

May 2016 | US$250 | Pages: 14 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Malaysia

Declining birth rate in Malaysia has become a critical condition where it affects demand on baby and child-specific products. Birth rate in the country continued to drip as an outcome of strong increase in cost of living in Malaysia followed by ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Bath and Shower in Malaysia

As a result of global economic slowdown and strong dip in Malaysian Ringgit (MYR) together with implementation of GST, many Malaysians were showing stronger effort in reducing cost of living through the purchase of promotional packs items. Bath and ...

May 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Colour Cosmetics in Malaysia

Beauty is perceived as an important factor for majority of consumers within Malaysia. Majority of female consumers in Malaysia is using colour cosmetics, ranging from facial make-up, eye make-up and lip products to boost self-confidence level. Thus, ...

May 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Deodorants in Malaysia

As a result of rising cost of living with implementation of GST by government of Malaysia, increasing number of Malaysians are adopting cost saving measures in order to avoid spending extra in beauty and personal care products. Therefore, some ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Depilatories in Malaysia

Consumers in Malaysia are pampered by many options in waxing salons, be it at promotional rates or normal rates. Younger generation consumers with stronger income level tend to visit waxing salon for hair-removal purposes. In addition to that, ...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Fragrances in Malaysia

In 2015, fragrances recorded a 5% value growth in current sales term, a marginally slower growth compared to 2014. Sales of fragrances was partially affected by implementation of GST by Malaysian government announced in April 2015 where consumers ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hair Care in Malaysia

Premiumisation of hair care products are increasingly significant in Malaysia with more upscale in packaging image shown within the market. Larger selection of hair care products in Malaysia is seen to revamp its packaging to show a more premium ...

May 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Men's Grooming in Malaysia

Men’s group consumers in Malaysia are increasingly noticing on the importance of men’s grooming needs in the society. As men’s grooming products such as deodorant sprays, facial skin care products, men’s fragrances being highly visible in many ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Oral Care in Malaysia

Rising number of public health events are created to stimulate stronger awareness in importance of oral health among Malaysians. For example, World Oral Health Day was celebrated jointly by The Malaysian Dental Association and Listerine through a ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Beauty and Personal Care in Malaysia

Malaysia posted merely 5% GDP growth in 2015 compared to a 6% GDP growth registered in 2014. Beauty and personal care experienced slower growth in 2015 compared to 2014. Malaysian government has announced the implementation of Goods and Services Tax ...

May 2016 | US$2,650 | Pages: 124 | Add to cart | View details

Country Report

Skin Care in Malaysia

Anti-aging and whitening were still subjected as two most important components in skin care products within Malaysia. Consumer’s purchasing decision is basically surrounding these factors as they are being prioritised by most users. Within Malaysia, ...

May 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Sun Care in Malaysia

Sun care range in Malaysia grew significantly as a result of more consumers being equipped with stronger health awareness knowledge on the harm posted by direct sunlight exposures. Excessive exposures to UV lights in terms of UVA and UVB are lightly ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Food Intolerance in Malaysia

Baby food continued to be the main contributor to food intolerance in Malaysia. Willingness to spend on special products to cater to food intolerance remained low in Malaysia due to price consciousness. Consumers preferred to stay away from the ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Malaysia

There are many areas offering fortified/functional beverages including instant coffee, plant-based and malt-based hot drinks, concentrates, energy drinks, juice, RTD tea, RTD coffee and sports drinks. Growing demand for sports drinks and RTD coffee ...

May 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Malaysia

With fortified/functional packaged food claiming 75% of overall health and wellness packaged food, it was common to find companies fortifying their products with nutrients as part of their innovation and product development over the review period. ...

May 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Better For You Packaged Food in Malaysia

Malaysia was rated as having the highest obesity rate among Asian countries from 2014, leading to a high risk of diabetes and heart-related diseases. As a result various government agencies urged consumers to consume less salt, fat and sugar. The ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Malaysia

Consumers are becoming increasingly aware of the ingredients contained within beverages, especially naturally healthy brands, with companies paying increasing attention to packaging, labelling and the display of naturally healthy logos.

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Malaysia

Consumers became less willing to spend on naturally healthy products as interest garnered over the review period was not strong enough to grow through the rising average unit price in 2015. The implemented goods and services tax (GST) in April 2015 ...

May 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Organic Beverages in Malaysia

Organic beverages sales remain negligible in Malaysia in 2015

May 2016 | US$990 | Add to cart | View details

Country Report

Organic Packaged Food in Malaysia

Internet access became more reliable and convenient in Malaysia in recent years, helping drive consumer purchases online. Consequently, many internet retailers of organic products emerged over the review period, such as Country Farm, Little Green ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Health and Wellness in Malaysia

Health and wellness packaged food and beverages continue to grow in popularity due to rising consumer health awareness. In addition, consumers are also being influenced by several initiatives organised by government and non-governmental organisations...

May 2016 | US$2,100 | Pages: 89 | Add to cart | View details

Country Report

Better For You Beverages in Malaysia

With increased awareness about healthier living, more consumers are beginning to look for healthy variants of beverages, particularly within soft drinks which have traditionally been associated with high sugar content. Rising obesity and diabetes ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Cat Food in Malaysia

In 2016, cat adoption increased as more owners with more than one cat drove the demand for cat food. Owners usually purchase and keep at least one carton of 24 pouches or 48 pouches of wet cat food at home. Other than stray cats adopted as pets, ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Dog Food in Malaysia

Consumers continued to adopt dogs in 2016, increasingly treating dogs as friends for life in line with the rising pet humanisation trend. Additionally, pet societies and welfare organisations like SPCA, Paws Animal Welfare Society and Malaysia ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Other Pet Food in Malaysia

In 2016, households increasingly adopted cats or dogs as pets instead of raising fish, birds or small mammals/reptiles. As a result, manufacturers started to focus more on cat and dog food rather than expand in “other” pet food. Besides, fish, birds ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Pet Care in Malaysia

The growth of the pet population, especially cats and dogs, has driven pet sales in Malaysia. The pet humanisation trend has stimulated the desire to adopt and care for animals. Pet welfare societies like Paws Animal Welfare Society, Penang Animal ...

May 2016 | US$2,100 | Pages: 53 | Add to cart | View details

Country Report

Pet Products in Malaysia

A weak currency exchange rate and the implementation of the Goods and Services Tax in April 2015 may drive price hikes for pet products in 2016. Owners may become more price-sensitive and switch to economy brands or cheap product types, especially ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Malaysia

100% home delivery/takeaway has increased in popularity because of consumer demand for convenience. It not only can save time for driving and looking for parking, but also saves time that would otherwise be spent queuing in line and then waiting for ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Malaysia

Frequent air fare promotions by local airline companies such as Air Asia and Mas Airline have boosted travelling in the country and attract more visits by foreign tourists. Thus has further contributed to the growing of tourism industry. On top of ...

May 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Fast Food in Malaysia

Consumers prefer to order fast food due to its convenience and fast serving of foods. As consumers are becoming more careful about daily meal spending and under high stress and pressures in urban cities, they tend to order value set lunch and set ...

May 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Full-Service Restaurants in Malaysia

Full-service restaurants are continuously enhancing their menu selection to offer more choices of main course, as well as to improve on food taste and quality, especially after receiving feedback or complaints from customers. In addition, more ...

May 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Consumer Foodservice in Malaysia

Due to hectic schedules in urban cities and income increases in the majority of Malaysian households, consumers continued to dine out instead of dining at home during weekdays or even weekends and public holidays. Many young female consumers do not ...

May 2016 | US$2,100 | Pages: 111 | Add to cart | View details

Country Report

Self-Service Cafeterias in Malaysia

Self-service cafeterias are not as strategically located as other consumer foodservices are, therefore customers seldom purposely drop by to visit them unless they are shopping nearby and need something to quickly satisfy their hunger. Besides, in ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Malaysia

Street stalls/kiosks are offering a variety of light foods and drink that consumers embrace because they taste good and smell enticing, especially when they feel slightly hungry and need something different but are not looking for a heavy normal meal...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Concentrates in Malaysia

Concentrates products are commonly used in many households in Malaysia due to ease of preparation and economy. Consumers are able to determine how sweet they would like their drink to be by adding water to the product. It is also cheaper than many ...

May 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Coffee in Malaysia

With the gradual rise of a café culture in Malaysia, coupled with a growing Western influence on the choice of food, consumers have increased their knowledge of coffee, in terms of variety and quality. Consumers are increasingly demanding more ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Other Hot Drinks in Malaysia

Other hot drinks saw faster retail volume growth in 2015, compared with 2014, which reflected the higher demand for such products. This development was driven by the demand for convenience when preparing a nutritious beverage. Demand was particularly...

Apr 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Hot Drinks in Malaysia

Total volume sales grew faster in 2015, compared with 2014. Typically, hot drinks are perceived as healthier beverage choices, compared with most soft drinks. However, retail value sales saw slower growth in 2015, compared with 2014, signalling a ...

Apr 2016 | US$2,100 | Pages: 38 | Add to cart | View details

Country Report

Tea in Malaysia

In line with the growing health and wellness trend in Malaysia, more consumers are drinking tea for its health and general wellbeing benefits. The high antioxidant content boosts the health positioning of tea. In addition, most teas are perceived to ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Asian Speciality Drinks in Malaysia

Asian speciality drinks recorded stable current retail value growth and retail volume growth of 3% in 2015. These drinks are traditionally prepared from scratch at home but with increasingly hectic lifestyles, demand for such drinks in a convenient ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Bottled Water in Malaysia

Malaysia has a tropical climate which is hot and humid almost every day. In addition, global warming caused dry spells and water crises, while smoke from forest fires in Indonesia spread across several parts of Malaysia. In August 2015, the Malaysian...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Carbonates in Malaysia

Consumers became increasingly health conscious over the review period and aware of the high sugar and calorie content in carbonates. This was due to the high obesity rate in Malaysia which led to health campaigns that encouraged Malaysians to reduce ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Energy Drinks in Malaysia

Energy drinks products have wide distribution, through convenience stores, forecourt retailers, independent small grocers, supermarkets and hypermarkets, to be closer and more convenient to consumers to encourage impulse purchases.

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Juice in Malaysia

Juice continued to see healthy demand in 2015 as more consumers switched from carbonates to juice in foodservice and retail channels. This was due to its healthier and more natural image compared to carbonates due to the presence of fruit extracts ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Soft Drinks in Malaysia

Consumers are increasingly aware of healthy living due to campaigns by relevant authorities and the media aimed at lowering rates of obesity and diabetes in Malaysia. More consumers are willing to switch from high-sugar-level soft drinks, such as ...

Apr 2016 | US$2,100 | Pages: 89 | Add to cart | View details

Country Report

RTD Coffee in Malaysia

RTD coffee is perceived to be a convenient format of premium quality cold coffee for consumption at home or on the go. Frequent new flavour launches help to instil interest and drive demand among consumers.

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

RTD Tea in Malaysia

Tea is perceived by many consumers to be a healthy beverage due to the long-established tea culture in many parts of Asia. Increasing health awareness led to increased demand for RTD tea. Due to increasingly hectic lifestyles, more consumers have ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Sports Drinks in Malaysia

Sports drinks registered healthy current retail value and volume growth in 2015 driven by consumers’ increasingly healthy lifestyles, which saw more consumers exercising more frequently. There were also more sports events organised in Malaysia over ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Heating Appliances in Malaysia

Heating appliances remained negligible in Malaysia over the review period.

Mar 2016 | US$990 | Add to cart | View details
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