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Malaysia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia.

Malaysia StatisticsConsumer Lifestyles in Malaysia

Malaysia Country BriefingsFuture Demographics: Malaysia in 2030

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    Country Report

    Packaged Food in Malaysia

    Nov 2016

    Health consciousness has driven consumers to consume healthier packaged food with added healthy ingredients and avoid consuming as many indulgence products like confectionery, ice cream and savoury snacks. Consumers have also preferred to purchase ...

    US$7,150
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    Country Briefing

    Natural Resources: Malaysia

    Nov 2016

    Malaysia is a leading exporter of palm oil and liquefied natural gas. The country is reliant on food imports in several areas. Infrastructure projects are driving demand for minerals and metals. While Malaysia is not water stressed it is vulnerable ...

    US$250
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    Country Report

    Financial Cards and Payments in Malaysia

    Nov 2016

    Young consumers are getting used to making payments using cards instead of cash due to the convenience and promotions offered. Moreover, the strong growth of internet retailing has contributed significantly to online payment transactions using credit...

    US$2,100
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    Country Report

    Airlines in Malaysia

    Nov 2016

    Airlines recorded 3% retail value growth to reach MYR20.2 billion in 2015. The continued growth of low cost carriers, such as AirAsia and Firefly, helped mitigate the decline in value sales of national carrier, Malaysian Airline System, which is on a...

    US$990
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    Country Report

    Car Rental in Malaysia

    Nov 2016

    Car rental players face increasing competition from illegal companies which provide car rental services without a valid business license. To continue attracting consumers and tackle the threat posed by their illegal counterparts, car rental companies...

    US$990
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    Country Report

    Flows in Malaysia

    Nov 2016

    Inbound arrivals recorded a 6% volume decline to reach 25.7 million trips in 2015. This poor performance was the repercussion of a number of incidents. Firstly, Malaysia suffered from a poor reputation among Chinese tourists after the disappearance ...

    US$990
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    Country Report

    Intermediaries in Malaysia

    Nov 2016

    Intermediaries recorded 17% retail value growth in 2015, slightly slower than the 19% retail value growth in 2014. Intermediaries are gaining popularity as consumers can avoid complicated search processes and transaction costs by purchasing dynamic ...

    US$990
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    Country Report

    Lodging in Malaysia

    Nov 2016

    In 2015, hotels recorded slower retail value growth of 2% compared to the 4% witnessed in 2014 as mid-market and budget hotels witnessed stronger demand than luxury hotels. While receipts for lodging continued to achieve growth, there was a trend of ...

    US$990
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    Country Report

    Travel in Malaysia

    Nov 2016

    Inbound arrivals and inbound retail value receipts declined in 2015 on the back of a slowdown in arrivals from Singapore, which is Malaysia’s largest source market. After a successful “Visit Malaysia” campaign in 2014, the Malaysian Tourism Board ...

    US$2,100
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    Country Report

    Breakfast Cereals in Malaysia

    Oct 2016

    Consumers became price conscious despite some players offering price discounts as breakfast cereals products are considered non-essential. In addition, breakfast cereals mainly targets children and children usually have weak purchasing power, causing...

    US$990
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    Country Report

    Processed Fruit and Vegetables in Malaysia

    Oct 2016

    The increasingly high unit selling price and lack of price promotion drove consumers to spend less on processed fruit and vegetables. Moreover, there is a lack of new product launches and leading brands are allocated less shelf space on which to ...

    US$990
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    Country Report

    Processed Meat and Seafood in Malaysia

    Oct 2016

    Consumers may not be loyal to particular brands as long as the unit selling price is affordable and, hence, producers of existing brands frequently offer price promotions. Moreover, demand is weak for processed meat and seafood as consumers ...

    US$990
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    Country Report

    Rice, Pasta and Noodles in Malaysia

    Oct 2016

    Rice, pasta and noodles products are treated as essentials by consumers, especially rice which is consumed daily for lunch and dinner. Moreover, manufacturers introduced many variants and brands in rice, pasta and noodles including the newly launched...

    US$990
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    Country Report

    Baked Goods in Malaysia

    Oct 2016

    Baked goods such as leavened bread and pastries are an essential part of breakfast for consumers and the cheap unit prices encourage them to purchase more of these products. Besides, the many variants of unpackaged pastries available through ...

    US$990
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    Country Report

    Ready Meals in Malaysia

    Oct 2016

    Consumers are increasingly cooking at home and prefer fresh ingredients in order to follow a healthy diet, whilst ready meals are believed to be less appetising than freshly cooked meals. Thus ready meals do not enjoy great demand from consumers, ...

    US$990
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    Country Report

    Sauces, Dressings and Condiments in Malaysia

    Oct 2016

    Consumers only purchase greater quantities of sauces, dressings and condiments when the products are offered under discount promotions, even if these products are regarded as essentials in daily consumption. Consumers became price sensitive after the...

    US$990
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    Country Report

    Soup in Malaysia

    Oct 2016

    Soup recorded lower retail volume growth in 2016 than in the previous year as average unit prices increased and soup continued to be regarded as unhealthy by consumers as they believe it has high levels of preservatives and food additives. Moreover, ...

    US$990
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    Country Report

    Spreads in Malaysia

    Oct 2016

    Consumers have become price sensitive and tend to purchase during price promotions and hence discounting is occasionally used by players in spreads. Furthermore, spreads are widely available in the majority of retail channels, especially hypermarkets...

    US$990
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    Country Report

    Computers and Peripherals in Malaysia

    Oct 2016

    The main industries in Malaysia are the manufacturing of electronics, rubber and palm oil processing and petroleum production. The slow economy led many businesses and institutions to delay their computer upgrades. The primary computing device for ...

    US$990
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    Country Report

    Home Audio and Cinema in Malaysia

    Oct 2016

    Consumers are highly aware of the convenience and quality that sound bars provide, and many are eager to upgrade to such technology. This relatively new product is especially well-received amongst young adults, and consumers who appreciate its sleek ...

    US$990
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