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 Market Research for Malaysia

Euromonitor publishes reports on industries, consumers and demographics in Malaysia.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Malaysia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Malaysiain 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Malaysia statistics factfile.

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Country Report

Vending in Malaysia

The widespread network of convenience stores continued to challenge vending in 2013. With quick checkout queues and a wide product variety, convenience stores attracted consumers away from vending. Players such as 7-Eleven were also enthusiastic in ...

Apr 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Malaysia

Consumers’ growing sophistication due to greater exposure to international fashion trends via the internet and overseas travel has raised their image consciousness and fashion awareness. This has also increased their acceptance of foreign fashion ...

Apr 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Direct Selling in Malaysia

Direct selling registered stronger current value growth in 2013 than in 2012, with the channel sustaining its popularity among consumers. Consumers remained reliant on direct selling for consumer healthcare products as the various direct sellers ...

Apr 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Malaysia

The 2013 GDP growth slowed down to 4.6% versus 5.6% in 2012, as consumers’ confidence dropped due to the general elections. Consumers were cautious with their spending, which restricted the growth potential of electronics and appliance specialist ...

Apr 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Grocery Retailers in Malaysia

Grocery retailers witnessed a minor slowdown in current value growth during 2013, although the essential nature of grocery retailers continued to support the category’s performance. However, soft economic conditions in Malaysia during 2013 impacted ...

Apr 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Malaysia

Health and beauty specialist retailers witnessed stronger current value growth in 2013 than in 2012 as it benefitted from consumers’ rising health and image consciousness. Consumers’ growing sophistication due to greater exposure to information via ...

Apr 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Homeshopping in Malaysia

Homeshopping remained insignificant in Malaysia during 2013 as the channel lost popularity to internet retailing and store-based channels.

Apr 2014 | US$900 | Add to cart | View details

Country Report

Internet Retailing in Malaysia

Internet retailing registered strong current value growth in 2013 as it gained popularity among consumers for its convenience. With 24/7 availability, consumers can shop at any time and do not have to rush to the shops before they close. Consumers’ ...

Apr 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Malaysia

Leisure and personal goods specialist retailers grew 3% in current value terms during 2013, representing stronger growth than in 2012. Despite the soft economic conditions in 2013, consumers were still willing to purchase various leisure and personal...

Apr 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Mixed Retailers in Malaysia

Mixed retailers’ current value growth slowed during 2013 versus 2012, with other retailing channels such as specialist retailers and internet retailing posing stronger competition in the year. The growing sophistication of consumers drove them to ...

Apr 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Retailing in Malaysia

Retailing sustained its current value growth in 2013 versus 2012 despite the soft economic conditions during the year. While the economic conditions reduced many consumers’ confidence to spend, some were still willing to trade up to premium goods to ...

Apr 2014 | US$1,900 | Pages: 121 | Add to cart | View details

Country Report

Home Audio and Cinema in Malaysia

Home audio and cinema sales were posed with unfavourable challenges and thus experienced decelerating growth rates over the review period. Products within home audio and cinema were competing for sales with other electronics that can produce audio in...

Feb 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Imaging Devices in Malaysia

The habit of photo snapping or taking pictures has become increasingly common and popular along with the craze of posting photographs online like Facebook or Flickr. The fad of taking photos spread to different demographics including mature and ...

Feb 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

In-Car Entertainment in Malaysia

In-car entertainment retained a steady performance in 2012 supported by different consumers’ demands including the need of car navigation systems and drivers who are enthusiastic about car sound systems or entertainment systems. The latter however is...

Feb 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Mobile Phones in Malaysia

The high reliability or dependency of Malaysians on mobile phones was one of the key trends to retain the dynamic growth of mobile phones’ sales. Similar to many regional or global consumers, Malaysians place great importance on their mobile phones, ...

Feb 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Consumer Electronics in Malaysia

Consumer electronics recorded a positive performance in 2012, alongside the strong economic conditions. Consumers thus enjoyed improved disposable incomes that prompted their willingness to upgrade to higher quality consumer electronics including ...

Feb 2014 | US$1,900 | Pages: 76 | Add to cart | View details

Country Report

Portable Players in Malaysia

The similar functions of portable players available in other multi-functions gadgets like smartphones and tablets threatened the sales of portable players. The ability to play songs or video contents through other multi-purpose electronics make the ...

Feb 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Computers and Peripherals in Malaysia

Despite the proliferation of tablets, consumers retained their laptops or desktops for more intense usage, be it at home or the office. However, the need for convenience and portability drove consumers to increasingly replace their desktops with ...

Feb 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Watches in Malaysia

Demand for luxury watches increased dramatically in Malaysia during 2013 as rising purchasing power became more apparent in the purchasing choices of Malaysian consumers. As income levels rise, Malaysian consumers are becoming more willing to spend ...

Jan 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Writing Instruments in Malaysia

Writing instruments in Malaysia is a category with a very diverse range of brands spread across all categories. This fragmentation means that all of the brands present in the category compete intensively, using price competition to maintain their ...

Jan 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Bags and Luggage in Malaysia

As the Malaysian Ministry of Tourism continued to boost the fortunes of the country’s retailing industry towards the end of the review period through its efforts to promote Malaysia as a global luxury shopping tourism destination, global luxury goods...

Jan 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Jewellery in Malaysia

Key promotional events continued to be used to boost demand for jewellery in Malaysia during 2013, particularly for real jewellery. Various notable events such as the Malaysia International Jewellery Fair (MIJF) 2013 and Malaysia International ...

Jan 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Personal Accessories in Malaysia

Slow economic growth in Malaysia during 2013 had a negative effect on growth rates in personal accessories, resulting in slightly slower value growth than 2012. Malaysia’s GDP growth was 4.8% during 2013, slower than the 5.6% posted in 2012. This ...

Jan 2014 | US$1,100 | Pages: 78 | Add to cart | View details

Country Report

Eyewear in Malaysia

Although Malaysia experienced slightly slower economic growth in 2013, eyewear enjoyed stronger value growth than during 2012 due to the rising incidence of myopia being identified among Malaysians, which is encouraging them to purchase eyewear as a ...

Jan 2014 | US$1,100 | Pages: 41 | Add to cart | View details

Country Report

Spectacles in Malaysia

Branded spectacles managed to attract the attention of Malaysian consumers during 2013 as a result of increasing number of branded spectacles offered in optical goods stores, not to mention that the spectacles offered by the leading brands are slowly...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Contact Lenses in Malaysia

Colour cosmetic lenses benefited from strong demand in Malaysia in 2012 as higher numbers of consumers opted for cosmetic lenses for beautifying purposes. An increasing number of optical goods stores offered numerous varieties of cosmetic lenses such...

Jan 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Financial Cards and Payments in Malaysia

In order to speed up the migration towards a cashless society, Bank Negara Malaysia positioned electronic and cashless payments as its preferred payment method in its Financial Sector Blueprint for 2011 to 2020. Responding to its initiatives, ...

Jan 2014 | US$1,900 | Pages: 73 | Add to cart | View details

Country Report

Consumer Lending in Malaysia

In a bid to rein in household debt, the government imposed more stringent lending guidelines in 2012. Coupled with marginally lower real GDP growth, gross lending and outstanding growth for overall consumer credit resulted in a slowdown in 2013. With...

Jan 2014 | US$1,900 | Pages: 14 | Add to cart | View details

Country Report

Toys and Games in Malaysia

Despite consumers being thriftier with their disposable incomes due to the continuous rise in the cost of living over the review period, toys and games continued to achieve growth in 2012. Within traditional toys and games, action figures and ...

Dec 2013 | US$1,100 | Pages: 48 | Add to cart | View details

Country Report

Full-Service Restaurants in Malaysia

A stronger inflation rate and slightly dampened economic growth in Malaysia caused full-service restaurants to see slower value growth in 2012. Consumers were more careful about spending money on dining out, particularly at full-service restaurants ...

Nov 2013 | US$900 | Pages: 46 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Malaysia

In line with rising workforce statistics in Malaysia, more Malaysians are seeking convenient ways to dine, such as having food delivered to their doorsteps after a long working day. Besides rising workforce numbers, more consumers in Malaysia are ...

Nov 2013 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Consumer Foodservice in Malaysia

In Malaysia, there was slightly slower value growth for consumer foodservice during 2012 than what was seen in 2011. Although economic conditions were improved in Malaysia, reflected in the opening of a large number of new consumer foodservice ...

Nov 2013 | US$1,900 | Pages: 140 | Add to cart | View details

Country Report

Self-Service Cafeterias in Malaysia

Self-service cafeterias were becoming less popular in 2012 as there were an increasing number of street stalls/kiosks being opened in neighbourhood areas. Consumers in Malaysia prefer street stalls/kiosks over self-service cafeterias since street ...

Nov 2013 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Malaysia

Street stalls/kiosks played an important role in consumer foodservice in Malaysia during 2012 with an increasing number of street stalls/kiosks outlets operating in major shopping malls. Food and drinks play a major role in Malaysian culture with a ...

Nov 2013 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cafés/Bars in Malaysia

Changing lifestyle of consumers in Malaysia became a major factor driving demand at cafés/bars during 2012. Economic conditions in Malaysia were better than expected, resulting in more consumers having higher purchasing power to spend on ...

Nov 2013 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Malaysia

The strong eating culture together with the dining out habit shown amongst Malaysians kept demand for consumer foodservice high during 2012. Despite slightly slower value growth posted by consumer foodservice by location in 2012 as compared to 2011, ...

Nov 2013 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Fast Food in Malaysia

Fast food has become a prominent consumer foodservice category in Malaysia because of the rising number of Malaysians that are experiencing highly time-constrained lifestyles with limited time for dining. Besides, fast food is also popular with ...

Nov 2013 | US$900 | Pages: 40 | Add to cart | View details

Statistical Reference Handbook

International Marketing Data and Statistics 2014

Comparable demographic, economic and marketing statistics for 160 non European countries countries presented in a concise, easy to understand format.

Nov 2013 | US$475 | View details

Country Report

Pet Care in Malaysia

Pet care witnessed a slightly slower current value growth in 2012 than 2011. This was mainly due to the already high penetration of some pet care categories such as other pet products and cat litter, which are of an essential nature. However, stable ...

Oct 2013 | US$1,900 | Pages: 49 | Add to cart | View details

Country Report

Pet Products in Malaysia

Increasingly doting pet owners are willing to invest in various pet products to enhance the wellbeing of their pets. This is especially the case with pet owners’ growing awareness of pet products, mainly driven by exposure to the media or activities ...

Oct 2013 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Cat Food in Malaysia

The increased disposable incomes of consumers encouraged them to adopt more expensive breeds of cats as pets. This is especially likely with their rising sophistication through heightened exposure to the media, which sees them more learned about ...

Oct 2013 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Dog Food in Malaysia

With the rising living costs in Malaysia during the end of the review period, more consumers are turning to owning a dog rather than having their own child. Hectic schedules at work also see consumers pushing back marriage plans, which further drives...

Oct 2013 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Other Pet Food in Malaysia

Consumer interest within other pets varied in 2012, for instance demand for fish remained stable as fish are believed to bring luck, while there was also stable demand for small mammals such as hamsters as they are easy to maintain. On the other ...

Oct 2013 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Smokeless Tobacco in Malaysia

In 2012, there was still no specific legal status pertaining to smokeless tobacco in Malaysia. This was due to the negligible status of smokeless tobacco, in view of a general lack of brand presence.

Oct 2013 | US$900 | Add to cart | View details

Country Report

Smoking Tobacco in Malaysia

Current value sales of smoking tobacco rose by 5% in 2012, albeit marginally slower than in 2011. On the other hand, smoking tobacco registered retail volume sales growth of 5% in 2012, which was faster than the 4% increase in 2011. The influx of ...

Oct 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cigarettes in Malaysia

In November 2012, the government proposed a series of changes to discourage smoking. Changes included the enlarging the size of pictorial health warnings, to cover on 50% of the front of cigarette packs and the removal of product descriptions on ...

Oct 2013 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Cigars in Malaysia

In 2012, cigars were still consumed by affluent consumers in Malaysia, especially during social occasions or business meetings. Therefore, cigars are viewed as a status symbol with consumers increasingly trading-up to premium brands in search of ...

Oct 2013 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Tobacco in Malaysia

The government’s ongoing healthy living and anti-smoking campaigns raised consumers’ health consciousness in 2012. This adversely affected the largest tobacco category, cigarettes, which registered an overall decline in retail volume sales. A shift ...

Oct 2013 | US$1,900 | Pages: 51 | Add to cart | View details

Country Report

Health and Wellness in Malaysia

Malaysia’s economic performance in 2012 was slightly better than 2011, with higher GDP growth and lower inflation. Consumer habits changed during the review period, despite the recession, and this trend continued, including shifting to more health ...

Oct 2013 | US$1,900 | Pages: 91 | Add to cart | View details

Country Report

Confectionery Packaging in Malaysia

Confectionery packaging grew by 3% in unit volume terms in 2012, reaching 553 million units. Confectionery is less essential for living compared to fresh foods and other types of foods that provide essential nutrients required for living. ...

Sep 2013 | US$900 | Pages: 24 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook