You are here: HomeSolutionsCountriesMalaysia
RSS print

 Market Research for Malaysia

Euromonitor publishes reports on industries, consumers and demographics in Malaysia.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Malaysia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Malaysiain 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Malaysia statistics factfile.

Filter Results

Total: (205)

results

 

Country Report

Depilatories in Malaysia

Slower growth continued to be recorded for depilatories in 2013 due to growing number of beauty parlours that provided waxing services. Female consumers in Malaysia were more willing to spend on visiting waxing centres on a more frequent basis, ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Fragrances in Malaysia

Fragrances continued to record strong growth of 5% in retail current value terms in 2013, due to rising demand especially from urban and young consumers. Fragrances benefited from higher disposable incomes which strengthened purchasing power within ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Malaysia

The premiumisation trend continued to be observed in hair care in 2013. Premium hair care brands like L'Oréal Professionnel were displayed on shelves even within retail outlets like Watson’s and Tesco hypermarkets. Leading health special retailers ...

Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Oral Care in Malaysia

Due to maturity and high competition within oral care, manufacturers constantly added more functional benefits into the products to differentiate them from competitors and maintain their positions. Products with whitening, gum care, or sensitive care...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Beauty and Personal Care in Malaysia

In 2013, as many beauty and personal care products reached maturity, the market inevitably recorded slower growth compared to the review period. The exception was witnessed in certain products where 2013 was faster than the review period, such as ...

Oct 2014 | US$2,400 | Pages: 110 | Add to cart | View details

Country Report

Sets/Kits in Malaysia

Sets/kits is a popular choice for gifts during special occasions like Christmas and Mother’s Day. Many fragrances and skin care sets/kits were especially designed and packaged for launch prior to occasions like these. Other from gift sets, many ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Skin Care in Malaysia

Skin care was one of the most dynamic categories in Malaysian beauty and personal care. Even though it achieved large value sales, it still recorded fairly strong growth. This strong performance was attributed to many factors. Rapid urbanisation ...

Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Sun Care in Malaysia

Sun care was not a large category in Malaysia at the end of the review period. Consumers generally do not use sun care products on a regular basis, but only when they go for a beach holiday. For daily use, beauty and personal care like colour ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Malaysia

Parents in Malaysia are price-insensitive towards baby and child-specific products. Most consumers are willing to purchase popular brands such as Johnson’s, Pureen, Carrie and Anakku for their popular brand names and trustworthy quality. Less ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Bath and Shower in Malaysia

Changing consumption patterns saw consumers moving from bar soap to body wash/shower gel and liquid soap. Bar soap experienced a declining trend because consumers prefer to have body wash/shower gel or liquid soap available in the bottle ready for ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Colour Cosmetics in Malaysia

Colour cosmetics continued to record a good performance in 2013. As consumers paid more attention to their appearance and believed that a good appearance could help to promote their career, more of them were willing to spend on colour cosmetics and ...

Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Deodorants in Malaysia

In 2013, deodorants with specific benefits continued to perform well. Specific benefits such as whitening, skin repair, anti-aging, and antiperspirant, were widely utilised by various leading brands, including brands like Nivea Deodorant and Rexona. ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Men's Grooming in Malaysia

Men’s grooming recorded robust current value growth of 6% in 2013, one of the fastest growth rates among all beauty and personal care products in Malaysia. More male Malaysians are increasingly concerned with their personal appearance and personal ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Health and Wellness in Malaysia

With the on-going globalisation of Malaysia’s economy, Malaysian lifestyle trends and consumption habits are changing. For example, there has been a shift towards health and wellness products in recent years, with Malaysian consumers increasingly ...

Sep 2014 | US$1,900 | Pages: 83 | Add to cart | View details

Country Report

Tissue and Hygiene in Malaysia

Many tissue manufacturers innovated with regard to packaging in 2013 to attract more consumers, and one of the trends within designs is using characters from toys. Designs based on toys included Hello Kitty, Angry Birds, Mini Zoo and Winnie-the-Pooh....

Sep 2014 | US$2,400 | Pages: 66 | Add to cart | View details

Country Report

Retail Tissue in Malaysia

The increasing urban population resulted in growing sales of retail tissue products in each year of the review period. Despite this, consumers do not perceive napkins, kitchen towels or paper tableware to be essential products for the home, but sales...

Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Sanitary Protection in Malaysia

Intense rivalry resulted in many manufacturers innovating with new products that suited the modern woman’s needs. These products included Kotex pantyliners scented with daun sirih and green tea, which can prevent odours, especially when taking part ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in Malaysia

Consumers have increasing awareness of hygiene issues, especially in certain workplaces, and in addition, a higher standard of living has helped boost sales of wipes. In particular, the demand for baby wipes has increased as the hygiene of babies is ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Malaysia

AFH products such as AFH incontinence, AFH wipers and AFH toilet paper continued to record healthy current value growth in 2013. This can be attributed to demand from hospitals and the healthcare industry, as well as the horeca channel and industry.

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Malaysia

Some brands are not widely sold through hypermarkets or supermarkets, such as Japlo from Takaso Rubber Products and Hana from Hana Corp (M). These brands are sold in more-rural areas and some minimarkets as these types of products do not generate a ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Incontinence in Malaysia

An increasingly elderly population and growing open-mindedness toward the usage of incontinence products resulted in year-on-year sales increases over the review period. In the past, people were reluctant to use incontinence products as they ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Malaysia

There are an increasing number of consumers using standard nappies due to the standardisation of sizes for most nappy products, including for small babies. Besides, it has been proven that there has been an increase in modern consumers using nappies ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Dishwashing in Malaysia

Dishwashing registered lower current value growth for the year 2013 than in the previous year. Innovative technological advances led to an increase in automated processes. As a result, hand dishwashing registered slower current value growth in 2013 ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Home Insecticides in Malaysia

For the year 2013, home insecticides registered value sales of RM426 million, of which RM254 million came from spray/aerosol insecticides, RM102 million from insecticide coils, RM47 million from electric insecticides, RM23 million from other home ...

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Laundry Care in Malaysia

Sales of carpets gradually shrank over the review period. Timber and marble were the more-common choices as flooring material in Malaysia due to their durability and easy maintenance. As a result of low demand for carpet cleaners, some manufacturers ...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Home Care in Malaysia

Home care generated current value growth of 3% in 2013 and rose at a current CAGR of 4% over the review period. Similarly, all major categories within home care registered current value growth over the review period. The best performance from a major...

Sep 2014 | US$2,400 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Malaysia

Polishes registered current value growth in 2013 to achieve sales of RM27 million, of which RM21 million came from shoe polish, RM4 million came from furniture polish and RM2 million from metal polish.

Sep 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Surface Care in Malaysia

Surface care registered higher current value growth in 2013 compared with the previous year. Bathroom cleaners was the best performer with 6% current value growth, followed by wipes (excluding starter kits/sweepers/sticks) with a value growth of 5%, ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Toilet Care in Malaysia

Toilet care registered current value growth in 2013 to reach sales of RM41 million, of which RM30 million came from toilet liquids, RM8 million from in-cistern devices and RM3 million came from rim liquids.

Sep 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Air Care in Malaysia

Air care registered 7% current value growth in 2013, which was a lower increase than in 2012. Car air fresheners registered the highest value sales in 2013 at RM72 million, followed by electric air fresheners at RM28 million. The lowest value sales ...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Bleach in Malaysia

Bleach recorded current value growth of 1% in 2013, which continued the decline of previous years.

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Packaging Industry in Malaysia

Despite a slowdown in global economic growth, packaging in Malaysia sustained positive retail unit volume growth in 2013 as consumers continued to show a high level of purchasing confidence. Malaysians continued to demand fast moving consumer goods ...

Sep 2014 | US$1,900 | Pages: 35 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Malaysia

In 2013, consumer expenditure reached MYR530.6 billion, up from MYR408 billion in 2008, reflecting growth (in real terms) of nearly 30%. But in recent months, government decisions to relax subsidies, coupled with the worrisome growth in the inflation...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Homewares in Malaysia

Homewares posted current value growth of 3% in 2013 to reach sales of MYR1,471 million. Increasingly hectic lifestyles and the rise in living standards caused consumers to choose to dine at home more often compared to eating out. The need for ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in Malaysia

Although Malaysia experienced slightly slower economic growth in 2013, home and garden registered positive and stronger value growth than in 2012 due to changes in consumers’ lifestyles, their growing sophistication and higher disposable incomes that...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Gardening in Malaysia

Malaysian consumers often consider gardening to be an activity of low importance. Those living in city areas with hectic lifestyles tend to think of gardening that includes mowing the lawn, trimming hedges and bushes, planting seeds and bulbs, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in Malaysia

Home furnishings recorded negligible value growth in 2013 reaching MYR5,374 million. With the slow economic conditions and high property prices in Malaysia, consumers continue to shy away from spending on home furnishings. Many are struggling to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Improvement in Malaysia

Malaysian consumers prefer to engage in DIY when it comes to home improvement especially for small repairs, and painting walls, for instance. With more information and tips on DIY available on the internet, consumers can easily learn how to do simple...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Beauty and Personal Care Packaging in Malaysia

Rigid plastic was the biggest beauty and personal care packaging type in Malaysia across the review period. Rigid plastic is available in various formats and is popular for multiple categories in beauty and personal care in Malaysia, included hair ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Home Care Packaging in Malaysia

As a consequence of consumers being more cautious with their spending, pouch packaging was gaining popularity in home care products during 2013. There were increasing numbers of home care products becoming available in both pouches and rigid plastic ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Dog and Cat Food Packaging in Malaysia

Smaller size packaging appeared to be more popular within dog and cat food in Malaysia during 2013. Pet owners preferred to provide greater variety of food types for their pets regularly, therefore causing smaller size packaging types to grow ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Tobacco Packaging in Malaysia

Folding cartons remained an important packaging type for tobacco packaging in Malaysia, mainly for cigarettes. While folding cartons accounted for the largest unit volume share in tobacco packaging, such a primary packaging type is normally ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Juice in Malaysia

Variation was the key factor behind the development and growth of juice. This was reflected in new offerings gaining popularity in the marketplace. Juice drinks (up to 24% juice), which includes fruit extracts and fruit punches, was widely popular.

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Soft Drinks in Malaysia

2013 was a good year for soft drinks, as it experienced considerable growth in both total value and volume sales. Owing to uniqueness in terms of product offer, coupled with the climate of Malaysia, soft drinks witnessed robust demand. The consumers’...

Jun 2014 | US$1,900 | Pages: 90 | Add to cart | View details

Country Report

RTD Coffee in Malaysia

As a result of convenience, coupled with the strong coffee culture in Malaysia, an increasing number of consumers are in favour of RTD coffee at the end of the review period. RTD coffee’s increasing popularity in Malaysia supported strong off-trade ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

RTD Tea in Malaysia

Consumers in Malaysia are gradually becoming aware of the benefits of leading a healthy lifestyle. The increasing number of health-conscious consumers is the result of several contributory factors such as urbanisation, rising disposable income and ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Sports and Energy Drinks in Malaysia

In 2013, sports and energy drinks registered strong, but significantly slower, growth in off-trade volume and value terms. This was partly due to competition from other types of soft drinks, such as carbonates, RTD tea and RTD coffee. In addition, ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Asian Speciality Drinks in Malaysia

The popularity of Asian speciality drinks is due to the culture trends and habits of consumers in Malaysia. Popular Asian speciality drinks include grass jelly drinks and sugar cane. These drinks are widely consumed by Malaysians throughout the year....

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Bottled Water in Malaysia

Bottled water registered robust growth in off- and on-trade volume and value sales in 2013, mainly due to the wide variety of products available in the country. Moreover, as water consumption is a daily requirement, convenience packaging and ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Carbonates in Malaysia

A growing demand for carbonates, especially low calorie versions, propelled on- and off-trade volume sales in 2013. The changing demography of Malaysia helped carbonates to develop and grow in volume and value sales. Carbonates attracted young ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details
Page 

Recently Viewed Items more ›

    Click here

    Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook

    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here