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 Market Research for Malaysia

Euromonitor publishes reports on industries, consumers and demographics in Malaysia.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Malaysia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Malaysiain 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Malaysia statistics factfile.

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Country Report

Apparel Accessories in Malaysia

Apparel accessories posted a slower value growth in 2013 as compared to 2012 because consumers were spending cautiously on non-essential items due to price increases of commodity products and fuel consumption. Many consumers reduced their monthly ...

Nov 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Childrenswear in Malaysia

Value growth of childrenswear registered a relatively lower rate in 2013 as compared to 2012.Parents with low and medium income chose to purchase cheaper price brands or private label for their children’s apparel, as they believe it is pointless to ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Footwear in Malaysia

Footwear was experiencing slower growth in 2013 with a 8% current value growth while in 2012 it has posted a 9% value growth. This was because of government policies which has impacted consumers’ spending patterns as some consumers will only purchase...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Hosiery in Malaysia

Hosiery maintained its value growth in both 2012 and 2013 as there is only a few players present in the market. Domestic, locally-made brands and imported brands, which were not as popular but were cheaper, were sold in many channels such as footwear...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Jeans in Malaysia

Jeans were experiencing a relatively slightly slower growth in 2013 as compared to 2012 due to product maturity. However, consumers remained quality conscious and expect the jeans to be comfortable while wearing. Increasingly, new brands were seen in...

Nov 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Menswear in Malaysia

Government policies caused consumers to spend less on non-essential items because of price increases in fuel, electricity tariffs, commodity products and upcoming GST. Hence, menswear is expected to see slow growth in 2013 because men have more ...

Nov 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Apparel and Footwear in Malaysia

Apparel fluctuated in growth in the review period as many apparel companies were affected by price discounts while operational costs increased continuously. In the review period, many apparel companies faced financial losses during quarterly reviews ...

Nov 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

Sportswear in Malaysia

Sportswear maintained its growth in 2013 and 2012 with 6% value growth gained. The reason was due to many sporting activities were organised in Malaysia throughout the years such as adidas King of the Road, Marathon in Kuala Lumpur and Penang Bridge....

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Womenswear in Malaysia

Consumers are cautious in their expenditure as a result of higher inflation rate and higher living standard. Therefore, many designs and styles, as well as new arrivals items, were being introduced by many players in order to attract more consumers ...

Nov 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Car Rental in Malaysia

Car rental experienced a higher rate of growth during 2013, with 7% value growth demonstrated compared to only 5% growth in 2012. Despite an economic slowdown around the globe as well as Malaysia, car rental in Malaysia managed to sustain sales due ...

Nov 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Health and Wellness Tourism in Malaysia

Health and wellness or medical tourism in Malaysia is governed by an official organisation called Malaysia Healthcare Travel Council (MHTC). MHTC is a primary agency entrusted by the Malaysian Government to focus on developing and promoting medical ...

Nov 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Travel and Tourism in Malaysia

Despite slower GDP growth during the review period, some consumers still preferred to travel but would rather choose to spend less during travelling. As such, they traded down to travel accommodation with lower prices or travelling with ...

Nov 2014 | US$1,900 | Pages: 71 | Add to cart | View details

Country Report

Tourism Flows Domestic in Malaysia

Domestic tourism encountered marginally slower volume growth in 2013 with a 7% increase in number of trips during 2013. In addition, domestic tourism posted merely 6% value growth in receipt generated from tourism domestically. Consumers spending on ...

Nov 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourism Flows Inbound in Malaysia

International arrivals grew by 4% in number of trips in 2013, compared to a mere 1% volume growth in 2012. Stronger volume growth identified in international arrivals is mainly due to strong promotional efforts shown by the tourism board of Malaysia ...

Nov 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Tourism Flows Outbound in Malaysia

Tourism flows outbound posted 3% increase in total number of trips in 2013 which was marginally slower than trips volume growth during 2012. Malaysians continued to show a strong interest in travelling overseas despite the global economic slowdown. ...

Nov 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Tourist Attractions in Malaysia

Tourism Malaysia made strong effort to promote more tourist attractions, therefore boosting growth of the category. General information on tourist attractions in Malaysia categorised by states can be found online on Tourism Malaysia’s official ...

Nov 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Transportation in Malaysia

During the review period, transportation increased by 10% in current value terms with air demonstrating the strongest performance with 11% value growth. Transportation in Malaysia indicated a stronger performance compared to 2012 due to more tourists...

Nov 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Travel Accommodation in Malaysia

Hotels experienced 4% current value growth in 2013, marginally lower compared to 2012. Independent hotels posted stronger performance than chained hotels with more than 4% value growth achieved. In line with lower economic growth identified ...

Nov 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Travel Retail in Malaysia

Travel retail of Malaysia in 2013 outperformed growth in 2012 with 17% current value growth. This was supported by a boost in arrivals numbers and the maintained level of tourism flow domestic trips. Sales of travel retail package holidays continued ...

Nov 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Malaysia

RTDs/high-strength premixes saw a decline in demand during 2013, partly due to the wider choices of close substitutes like wine and beer. In addition to the increasing number of alternatives, its growth was also hampered by the perception of being a ...

Nov 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Spirits in Malaysia

Spirits continued to see strong volume growth in Malaysia in 2013, particularly in on-trade channels. Supported by the rapid expansion of on-trade outlets, the demand for spirits soared as young working adults preferred spirits as social drinks in ...

Nov 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Wine in Malaysia

There was a shift in preference towards wine, especially among young working adults who are becoming increasingly sophisticated with wine drinking. The perception of wine as a healthier choice than cognac and whisky further propelled demand in ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Beer in Malaysia

The unpredictability in the domestic economy because of the global recession in 2013 dampened the growth of Malaysia’s beer industry. The uncertainty pending the outcome of the 13th General Election exacerbated the adverse impact on the growth of the...

Nov 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Cider/Perry in Malaysia

Cider/perry saw increased growth in demand in the local market with introduction of more international brands since its re-launch in 2008. Characterised by its wide variety of flavours with a low alcohol content, cider/perry is well-received amongst ...

Nov 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Alcoholic Drinks in Malaysia

The slower economic growth in 2013 had only a slight impact on alcoholic drinks in Malaysia. Rising affluence and increased sophistication among Malaysian consumers caused them to indulge in more premium alcoholic drinks. Consumers were willing to ...

Nov 2014 | US$1,900 | Pages: 100 | Add to cart | View details

Country Report

Depilatories in Malaysia

Slower growth continued to be recorded for depilatories in 2013 due to growing number of beauty parlours that provided waxing services. Female consumers in Malaysia were more willing to spend on visiting waxing centres on a more frequent basis, ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Fragrances in Malaysia

Fragrances continued to record strong growth of 5% in retail current value terms in 2013, due to rising demand especially from urban and young consumers. Fragrances benefited from higher disposable incomes which strengthened purchasing power within ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Malaysia

The premiumisation trend continued to be observed in hair care in 2013. Premium hair care brands like L'Oréal Professionnel were displayed on shelves even within retail outlets like Watson’s and Tesco hypermarkets. Leading health special retailers ...

Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Oral Care in Malaysia

Due to maturity and high competition within oral care, manufacturers constantly added more functional benefits into the products to differentiate them from competitors and maintain their positions. Products with whitening, gum care, or sensitive care...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Beauty and Personal Care in Malaysia

In 2013, as many beauty and personal care products reached maturity, the market inevitably recorded slower growth compared to the review period. The exception was witnessed in certain products where 2013 was faster than the review period, such as ...

Oct 2014 | US$2,400 | Pages: 110 | Add to cart | View details

Country Report

Sets/Kits in Malaysia

Sets/kits is a popular choice for gifts during special occasions like Christmas and Mother’s Day. Many fragrances and skin care sets/kits were especially designed and packaged for launch prior to occasions like these. Other from gift sets, many ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Skin Care in Malaysia

Skin care was one of the most dynamic categories in Malaysian beauty and personal care. Even though it achieved large value sales, it still recorded fairly strong growth. This strong performance was attributed to many factors. Rapid urbanisation ...

Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Sun Care in Malaysia

Sun care was not a large category in Malaysia at the end of the review period. Consumers generally do not use sun care products on a regular basis, but only when they go for a beach holiday. For daily use, beauty and personal care like colour ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Malaysia

Parents in Malaysia are price-insensitive towards baby and child-specific products. Most consumers are willing to purchase popular brands such as Johnson’s, Pureen, Carrie and Anakku for their popular brand names and trustworthy quality. Less ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Bath and Shower in Malaysia

Changing consumption patterns saw consumers moving from bar soap to body wash/shower gel and liquid soap. Bar soap experienced a declining trend because consumers prefer to have body wash/shower gel or liquid soap available in the bottle ready for ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Colour Cosmetics in Malaysia

Colour cosmetics continued to record a good performance in 2013. As consumers paid more attention to their appearance and believed that a good appearance could help to promote their career, more of them were willing to spend on colour cosmetics and ...

Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Deodorants in Malaysia

In 2013, deodorants with specific benefits continued to perform well. Specific benefits such as whitening, skin repair, anti-aging, and antiperspirant, were widely utilised by various leading brands, including brands like Nivea Deodorant and Rexona. ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Men's Grooming in Malaysia

Men’s grooming recorded robust current value growth of 6% in 2013, one of the fastest growth rates among all beauty and personal care products in Malaysia. More male Malaysians are increasingly concerned with their personal appearance and personal ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

City Review

Kuala Lumpur City Review

Kuala Lumpur is the key political, financial and economic hub of Malaysia and one of the fastest-growing cities in Asia Pacific. The official plans to place the city among the world's top cities by 2020 include strong economic growth, tackling ...

Sep 2014 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Health and Wellness in Malaysia

With the on-going globalisation of Malaysia’s economy, Malaysian lifestyle trends and consumption habits are changing. For example, there has been a shift towards health and wellness products in recent years, with Malaysian consumers increasingly ...

Sep 2014 | US$1,900 | Pages: 83 | Add to cart | View details

Country Report

Tissue and Hygiene in Malaysia

Many tissue manufacturers innovated with regard to packaging in 2013 to attract more consumers, and one of the trends within designs is using characters from toys. Designs based on toys included Hello Kitty, Angry Birds, Mini Zoo and Winnie-the-Pooh....

Sep 2014 | US$2,400 | Pages: 66 | Add to cart | View details

Country Report

Retail Tissue in Malaysia

The increasing urban population resulted in growing sales of retail tissue products in each year of the review period. Despite this, consumers do not perceive napkins, kitchen towels or paper tableware to be essential products for the home, but sales...

Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Sanitary Protection in Malaysia

Intense rivalry resulted in many manufacturers innovating with new products that suited the modern woman’s needs. These products included Kotex pantyliners scented with daun sirih and green tea, which can prevent odours, especially when taking part ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in Malaysia

Consumers have increasing awareness of hygiene issues, especially in certain workplaces, and in addition, a higher standard of living has helped boost sales of wipes. In particular, the demand for baby wipes has increased as the hygiene of babies is ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Malaysia

AFH products such as AFH incontinence, AFH wipers and AFH toilet paper continued to record healthy current value growth in 2013. This can be attributed to demand from hospitals and the healthcare industry, as well as the horeca channel and industry.

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Malaysia

Some brands are not widely sold through hypermarkets or supermarkets, such as Japlo from Takaso Rubber Products and Hana from Hana Corp (M). These brands are sold in more-rural areas and some minimarkets as these types of products do not generate a ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Incontinence in Malaysia

An increasingly elderly population and growing open-mindedness toward the usage of incontinence products resulted in year-on-year sales increases over the review period. In the past, people were reluctant to use incontinence products as they ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Malaysia

There are an increasing number of consumers using standard nappies due to the standardisation of sizes for most nappy products, including for small babies. Besides, it has been proven that there has been an increase in modern consumers using nappies ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Dishwashing in Malaysia

Dishwashing registered lower current value growth for the year 2013 than in the previous year. Innovative technological advances led to an increase in automated processes. As a result, hand dishwashing registered slower current value growth in 2013 ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Home Insecticides in Malaysia

For the year 2013, home insecticides registered value sales of RM426 million, of which RM254 million came from spray/aerosol insecticides, RM102 million from insecticide coils, RM47 million from electric insecticides, RM23 million from other home ...

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details
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