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Malaysia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia.

Malaysia StatisticsConsumer Lifestyles in Malaysia

Malaysia Country BriefingsFuture Demographics: Malaysia in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Australasia: Regional Profile

    Nov 2017

    Real GDP growth in New Zealand and Australia will be steady in 2017. Unemployment fell in both New Zeland and Australia in 2016 and it will decrease again in 2017. Much of the region's past growth was due to China's voracious demand for commodities. ...

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    Country Report

    Baked Goods in Malaysia

    Nov 2017

    Baked goods, especially bread and pastries, are essential products and treated as part of breakfast. Baked goods are also affordable for most consumers, encouraging bread and pastries to prosper. Baked goods are widely distributed to most of the ...

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    Country Report

    Breakfast Cereals in Malaysia

    Nov 2017

    Consumers choose to purchase breakfast cereals only during price promotions. The price hikes which occurred for all breakfast cereals limited consumers’ interest in purchasing more in 2017. Furthermore, high living costs lead consumers to have a ...

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    Country Report

    Processed Fruit and Vegetables in Malaysia

    Nov 2017

    When consumers become price-conscious they reduce their consumption of non-essential products such as processed fruit and vegetables. The increasingly high selling price discourages consumers from spending on processed fruit and vegetables. Moreover,...

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    Country Report

    Rice, Pasta and Noodles in Malaysia

    Nov 2017

    Consumers face high living costs, especially as the subsidy has been removed for household products like sugar, flour and cooking oils, and an unstable fuel price drives consumers to have limited budgets to spend on expensive meals. High demand spurs...

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    Country Profile

    Asia Pacific: Regional Profile

    Nov 2017

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2016. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Ready Meals in Malaysia

    Nov 2017

    Urbanisation is leading to increasingly more dual working families and working adults experiencing long working hours with limited time to cook at home. Moreover, high congestion, especially in urban cities, is pushing consumers to prepare quick ...

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    Country Report

    Sauces, Dressings and Condiments in Malaysia

    Nov 2017

    Consumers demand smaller pack sizes regardless of the selling price as they are cooking less at home and prefer smaller pack sizes for convenient storage. Smaller pack sizes with cheaper retail prices are preferred despite having higher average unit ...

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    Country Report

    Soup in Malaysia

    Nov 2017

    Consumers prefer fresh soup to packaged soup as fresh ingredients are added and it is healthier. Consumers only purchase during price promotions or bundle sales promotions, such as purchasing three units at a lower price than a single unit....

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    Country Report

    Spreads in Malaysia

    Nov 2017

    Consumers becoming price sensitive and only purchasing spreads during price promotions caused spreads to receive a low response in 2017. Consumers prefer imported brands of spreads, especially honey, jams and preserves and nut and seed based spreads,...

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    Country Report

    Analgesics in Malaysia

    Oct 2017

    Younger-generation Malaysians with stronger health consciousness tend to embrace active lifestyles. The number of Malaysians attending gym sessions constantly as well as exercise classes like Zumba and yoga to maintain a healthier lifestyle are ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia

    Oct 2017

    Cough, cold and allergy (hay fever) remedies experienced slower volume growth across several categories in Malaysia in 2017. An emerging trend towards immune boosting vitamins and dietary supplements has consequently led to lower demand for cough, ...

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    Country Report

    Dermatologicals in Malaysia

    Oct 2017

    Malaysia continues to face a dropping birth rate as an outcome of the rising cost of living. Younger-generation Malaysians show a lower number of children in households because of the high cost of raising children. Therefore, volume sales of nappy ...

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    Country Report

    Digestive Remedies in Malaysia

    Oct 2017

    Antacids demonstrated stronger value growth in 2017 compared to 2016, while its volume growth remained steady. The highly stressed lifestyle embraced by Malaysians has caused a rise in demand for antacids for immediate relief of the symptoms ...

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    Country Report

    Eye Care in Malaysia

    Oct 2017

    An increasing number of Malaysians are exposed to long hours on technological devices, for example, personal tablets, computers and smartphones. Extended hours of exposure to technological devices could lead to various eye-related symptoms like ...

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    Country Report

    Herbal/Traditional Products in Malaysia

    Oct 2017

    Family culture is the most important factor promoting the use of herbal/traditional products. Malaysia is made up of three main races: Malay, Chinese and Indian. However, the use of herbal/traditional consumer health products is not subject to the ...

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    Country Report

    NRT Smoking Cessation Aids in Malaysia

    Oct 2017

    There have been no changes to the smoking ban within Malaysia. Smoking is generally prohibited on public transport, in specified public places and in workplaces. Air-conditioned workplaces including health, education, government and cultural ...

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