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 Market Research for Malaysia

Euromonitor publishes reports on industries, consumers and demographics in Malaysia.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Malaysia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Malaysiain 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Malaysia statistics factfile.

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Country Report

Financial Cards and Payments in Malaysia

Financial cards transaction value increased more strongly in 2014 than in 2013. Improved economic conditions in 2014 resulted in a rise in consumer spending confidence – a development that in turn boosted financial card transaction value. Financial ...

Mar 2015 | US$1,900 | Pages: 61 | Add to cart | View details

City Review

Kuala Lumpur City Review

Kuala Lumpur is the key political, financial and economic hub of Malaysia and one of the fastest-growing cities in Asia Pacific. The official plans to place the city among the world's top cities by 2020 include strong economic growth, tackling ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Consumer Lending in Malaysia

Consumer lending recorded slower current value growth in both gross lending and outstanding balance terms in 2014. Malaysia’s household debt to GDP ratio stood at close to 89% as of 2013, thus forcing the Malaysian government to take further action ...

Feb 2015 | US$1,900 | Pages: 12 | Add to cart | View details

Country Report

Jewellery in Malaysia

Consumers in Malaysia favour costume jewellery over real jewellery in volume terms, since they are pampered by the large range of costume jewellery brands in Malaysia. Various international players specialising in costume jewellery continue to ...

Feb 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Personal Accessories in Malaysia

In 2014 Malaysia displayed a stronger GDP, leading to higher demand for personal accessories. Various categories, such as bags and luggage, jewellery and writing instruments, also showed higher demand in both value and volume terms. However, growth ...

Feb 2015 | US$1,100 | Pages: 69 | Add to cart | View details

Country Report

Watches in Malaysia

The collection of luxury watches is increasingly important in Malaysia, as a result of various campaigns launched by leading players such as Swiss Watch Gallery in collaboration with Tourism Malaysia. The Art of Time is Malaysia’s premier luxury ...

Feb 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Writing Instruments in Malaysia

Despite more electronic devices being used by consumers in Malaysia, it is unlikely that they were replacing the use of writing instruments during 2014. Large numbers of writing instruments, in terms of colouring products, pens and pencils, are still...

Feb 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bags and Luggage in Malaysia

Luxury ranges of bags and luggage continued to show a significant presence in Malaysia during 2014. Consumers in Malaysia are highly influenced by the branding strategies of luxury brands, with high exposure to many luxury brands after they have ...

Feb 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Eyewear in Malaysia

Stronger economic (GDP) growth in Malaysia during 2014 managed to help stimulate sales growth of eyewear. Various categories in eyewear such as daily disposable lenses, spectacle frames, spectacle lenses and sunglasses all displayed stronger value ...

Feb 2015 | US$1,100 | Pages: 36 | Add to cart | View details

Country Report

Spectacles in Malaysia

A rising number of Malaysians who are highly fashion conscious is prompting more consumers to purchase spectacles like sunglasses for fashion-driven purposes. Aside from sunglasses, spectacles are also being purchased as to accessorize dressing ...

Feb 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Contact Lenses in Malaysia

Contact lenses are seeing increasing demand in Malaysia and are used largely for fashion-driven purposes by many consumers. Many Malaysians choose to wear contact lenses over spectacles since it is more convenient and sometimes because it eliminates ...

Feb 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Toys and Games in Malaysia

Slower positive growth in toys and games was seen during 2013 as various external factors were impacting the sales performance. Malaysia posted slower GDP growth of merely 5% as compared with the historical period. Slower economic growth was ...

Jan 2015 | US$1,100 | Pages: 41 | Add to cart | View details

Country Report

Home Audio and Cinema in Malaysia

Home audio and cinema has 534,000 units in 2014. The majority of sales are found in hi-fi systems with 318,000 units. Speakers will see the largest decline in volume sales. As consumers spend more time on their smartphones, they start to lose ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Imaging Devices in Malaysia

Imaging devices will see sales volume of 1.1 million units for 2014. Cameras will be the leading category with sales of over 1 million units whilst camcorders lagged behind. All imaging devices face tough competition from smartphones which come with ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

In-Car Entertainment in Malaysia

In-car entertainment volume sales will see buoyant volume growth in 2014, largely contributed by in-car navigation. It is more convenient to have a GPS installed in the car, especially when many Malaysians travel by private cars. Nevertheless, in-car...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Mobile Phones in Malaysia

Since the removal of the 10% sales tax on all mobile phones in Malaysia in 2010, the growth of mobile phones has been on a positive and upward trajectory. Recognising the large growth potential in Malaysia, a rising number of phone manufacturers ...

Jan 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Consumer Electronics in Malaysia

Consumer electronics exhibited yet another year of strong volume growth in 2013 and 2014. Despite the economic volatility, consumer electronics managed to display a robust growth aided by the rising disposable income amongst consumers. The higher ...

Jan 2015 | US$1,900 | Pages: 69 | Add to cart | View details

Country Report

Portable Players in Malaysia

Portable media players has the majority volume share of portable players in 2014 as compared to e-readers. Nonetheless, e-readers being the highest growth category in 2014 show the ongoing trend towards more advanced technology.

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Computers and Peripherals in Malaysia

With the increasing need for mobility and rising affluence in Malaysia, many consumers are replacing their desktops with laptops or tablets. Consequently, 2014 will witness more households owning one or more laptops instead of sharing a desktop and ...

Jan 2015 | US$900 | Pages: 19 | Add to cart | View details

Global Briefing

Emerging Markets: Overview and Growth Opportunities in Non-Grocery and Non-Store Channels

Demographic changes in emerging markets are strongly impacting the way consumers shop. Retailers have to adapt accordingly to cater to a new aspirational middle class, with access to higher levels of discretionary spending. This briefing assesses the...

Jan 2015 | US$1,200 | Pages: 41 | Add to cart | View details

Country Report

Full-Service Restaurants in Malaysia

Full-service restaurants became more competitive due to the stronger growth in other categories, especially cafés/bars in 2013. Operators of full-service restaurants offered home delivery services to gain foodservice value shares. Some companies ...

Dec 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Malaysia

High congestion and long queues have caused consumers to switch their eating habits in search of time savings and convenience. Consumers have become more value conscious, especially due to the price hikes in commodity products and petrol. As a ...

Dec 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Self-Service Cafeterias in Malaysia

Self-service cafeterias recorded slower current value sales growth in 2013. More consumers preferred full-service restaurants or fast food outlets with a good ambience. Besides, self-service cafeterias offer less choice in terms of food and beverages...

Dec 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Malaysia

The growing number of visitors has helped street stalls/kiosks to grow rapidly, especially as the government is promoting Malaysia as an international tourism destination. The local food offer has been widely promoted and Penang has been listed as a ...

Dec 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cafés/Bars in Malaysia

Cafés and bars are present in most urban and suburban areas. In particular, young people like to hang out with friends in these outlets, where they are willing to spend more time and money. Cafés and bars also offer food and special beverages to ...

Dec 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Fast Food in Malaysia

The rising number of young people consuming fast food has encouraged operators to develop their businesses. Thus, fast food operators are maintaining and/or upgrading their facilities to offer TV, radio, Wi-Fi and cable plug services. These ...

Dec 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Consumer Foodservice in Malaysia

Over the review period, categories like full-service restaurants, self-service cafeterias and street stalls/kiosks recorded relatively moderate foodservice value growth. Consumers continued to prefer to visit cafés and fast food outlets for their ...

Dec 2014 | US$1,900 | Pages: 118 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Malaysia

Consumers continued to dine out in 2013 as more parents work and lack the time to cook meals at home. Besides, many consumers are choosing to eat in outlets located conveniently near their office or home. Therefore, leisure has become an increasingly...

Dec 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Cat Food in Malaysia

More consumers are adopting a cat as public awareness of cat adoption increases, due to the efforts by organisations such as SPCA and MDDB in 2013. New adoption programmes and events are scheduled for in 2014.

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Dog Food in Malaysia

More households are adopting a dog as public awareness of dog adoption increases. Non-governmental organisations in Malaysia such as SPCA and MDDB promoted dog adoption in 2013 and new programmes and events were scheduled for 2014.

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Other Pet Food in Malaysia

Different consumer trends are evident in other pets. For example, 2013 was the Year of the Snake in the Chinese, which increase the interest in keeping snakes as pets. Meanwhile, fish ownership has increased as Malays consider some fish to be lucky ...

Dec 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Pet Care in Malaysia

Pet care registered slower current value growth in 2013, compared with 2012. Growth was mainly limited by economic conditions, due to the new implementation of economic strategies imposed by the government. The aggressive competition in pricing, ...

Dec 2014 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Pet Products in Malaysia

More and more owners are treating their pets as life companions. As a result, they are willing to spend on pet products to enhance the wellbeing of their animals. This trend is continuous as more pet products appear in different distribution ...

Dec 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cigarettes in Malaysia

Cigarettes recorded stronger current value growth in 2013 than 2012 owing to the hike in excise duty. In late 2013, the government announced a 14% increase in excise duty that prompted players, including British American Tobacco (Malaysia), to impose...

Dec 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Cigars in Malaysia

Cigars recorded stronger current value and volume growth in 2013 than in 2012, with the improving economy encouraging many people to trade-up to cigars. This was especially the case with cigars, which are perceived as a status symbol. In addition, ...

Dec 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Tobacco in Malaysia

In 2013, a 14% increase in excise duty boosted cigarettes current value sales but adversely affected volume growth. The government’s continued push of anti-smoking campaigns coupled with rising consumer health consciousness also contributed to the ...

Dec 2014 | US$1,900 | Pages: 49 | Add to cart | View details

Country Report

Smokeless Tobacco in Malaysia

There was no specific legal status pertaining to smokeless tobacco in Malaysia as of 2013. This was due to the negligible status of smokeless tobacco in view of a general lack of brand presence.

Dec 2014 | US$900 | Add to cart | View details

Country Report

Smoking Tobacco in Malaysia

Smoking tobacco recorded stronger current value and volume growth in 2013 than in 2012. The competitive and affordable pricing of smoking tobacco products continued to attract the interests of rural and low income consumers.

Dec 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Apparel Accessories in Malaysia

Apparel accessories posted a slower value growth in 2013 as compared to 2012 because consumers were spending cautiously on non-essential items due to price increases of commodity products and fuel consumption. Many consumers reduced their monthly ...

Nov 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Childrenswear in Malaysia

Value growth of childrenswear registered a relatively lower rate in 2013 as compared to 2012.Parents with low and medium income chose to purchase cheaper price brands or private label for their children’s apparel, as they believe it is pointless to ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Footwear in Malaysia

Footwear was experiencing slower growth in 2013 with a 8% current value growth while in 2012 it has posted a 9% value growth. This was because of government policies which has impacted consumers’ spending patterns as some consumers will only purchase...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Hosiery in Malaysia

Hosiery maintained its value growth in both 2012 and 2013 as there is only a few players present in the market. Domestic, locally-made brands and imported brands, which were not as popular but were cheaper, were sold in many channels such as footwear...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Jeans in Malaysia

Jeans were experiencing a relatively slightly slower growth in 2013 as compared to 2012 due to product maturity. However, consumers remained quality conscious and expect the jeans to be comfortable while wearing. Increasingly, new brands were seen in...

Nov 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Menswear in Malaysia

Government policies caused consumers to spend less on non-essential items because of price increases in fuel, electricity tariffs, commodity products and upcoming GST. Hence, menswear is expected to see slow growth in 2013 because men have more ...

Nov 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Apparel and Footwear in Malaysia

Apparel fluctuated in growth in the review period as many apparel companies were affected by price discounts while operational costs increased continuously. In the review period, many apparel companies faced financial losses during quarterly reviews ...

Nov 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

Sportswear in Malaysia

Sportswear maintained its growth in 2013 and 2012 with 6% value growth gained. The reason was due to many sporting activities were organised in Malaysia throughout the years such as adidas King of the Road, Marathon in Kuala Lumpur and Penang Bridge....

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Womenswear in Malaysia

Consumers are cautious in their expenditure as a result of higher inflation rate and higher living standard. Therefore, many designs and styles, as well as new arrivals items, were being introduced by many players in order to attract more consumers ...

Nov 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Car Rental in Malaysia

Car rental experienced a higher rate of growth during 2013, with 7% value growth demonstrated compared to only 5% growth in 2012. Despite an economic slowdown around the globe as well as Malaysia, car rental in Malaysia managed to sustain sales due ...

Nov 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Health and Wellness Tourism in Malaysia

Health and wellness or medical tourism in Malaysia is governed by an official organisation called Malaysia Healthcare Travel Council (MHTC). MHTC is a primary agency entrusted by the Malaysian Government to focus on developing and promoting medical ...

Nov 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Travel and Tourism in Malaysia

Despite slower GDP growth during the review period, some consumers still preferred to travel but would rather choose to spend less during travelling. As such, they traded down to travel accommodation with lower prices or travelling with ...

Nov 2014 | US$1,900 | Pages: 72 | Add to cart | View details
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