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Market Research on Malaysia

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia.

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Euromonitor Malaysia reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Hosiery in Malaysia

Hosiery has an important role for most female consumers, particularly non-sheer hosiery. An increasing number of female consumers are using non-sheer hosiery as a fashion statement. Sheer hosiery was also becoming more popular as it was used to pair ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Jeans in Malaysia

Jeans remain very popular with men and women in Malaysia as part of casual wear. Most Malaysians go out at the weekend wearing a pair of jeans that match a blouse or top. In addition, a large number of companies have Friday as a casual day where all ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Menswear in Malaysia

Male consumers in Malaysia are increasingly aware of the need to take care of their appearance when at work or at leisure. Therefore, many male consumers are gradually becoming more willing to invest in their own public image through purchasing more ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Apparel and Footwear in Malaysia

Malaysia saw slower GDP growth in 2015 at 5% compared to 6% in 2014. A slower economic performance in Malaysia teamed with the implementation of the 6% Goods and Services Tax (GST) in April 2015 led to a slowdown in demand for apparel and footwear. ...

Feb 2016 | US$2,100 | Add to cart | View details

Country Report

Sportswear in Malaysia

Malaysians are gradually being exposed to more international and domestic sports events by the government and private organisations. 2015 was a particularly active year for various sports events in Malaysia, ranging from marathons co-organised by ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Womenswear in Malaysia

Womenswear is receiving a great deal of attention from the female consumer group since most Malaysian women are becoming more fashion-conscious. Demand for womenswear remained strong in 2015 due to more double-income households where women ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Apparel Accessories in Malaysia

Malaysia remains a country with low fashion consciousness. Apparel accessories are seldom used to reflect trendiness in fashion. The most common apparel accessories used by consumers are belts and hats/caps.

Feb 2016 | US$990 | Add to cart | View details

Country Report

Childrenswear in Malaysia

GST implementation dampened consumer spending in the first half of 2015, as consumers were uncertain about its effects. Many Malaysians reduced spending on a large range of apparel, including childrenswear. The availability of many online retailers ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Footwear in Malaysia

Efforts are constantly being made by the Malaysian government and trade associations to promote Malaysian-made shoes to the world. In 2015, a grand shoes event called The Malaysia International Shoe Festival (MISF) was organised with the involvement ...

Feb 2016 | US$990 | Add to cart | View details

City Review

Kuala Lumpur City Review

Kuala Lumpur is a key political, financial and economic hub of Malaysia and one of the fastest-growing cities in Asia Pacific. Official plans to place the city among the world's top cities by 2020 include strong economic growth, tackling ...

Feb 2016 | US$725 | Pages: 22 | Add to cart | View details

Country Report

Sleep Aids in Malaysia

Sleep aids continued to see negligible retail sales up to 2015, as these remain prescription drugs.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Adult Mouth Care in Malaysia

Adult mouth care remained a small category in Malaysia with low demand from consumers. Consumers only spend on adult mouth care occasionally. The products available in Malaysia mainly treat mouth ulcers. Thus, consumers store a tub or bottle in a ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Analgesics in Malaysia

Analgesics remained an important OTC category in Malaysia. Households constantly keep analgesics for self-medication purposes. Consumers in Malaysia are familiar with the use of various analgesics as self-remedies. For instance, adult and paediatric ...

Jan 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia

Worsening air quality and the climate in Malaysia created strong demand for cough, cold and allergy (hay fever) remedies in 2015. The deterioration in air quality due to constant air pollution led to stronger demand for decongestants, such as nasal ...

Jan 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Dermatologicals in Malaysia

Malaysia has a large assortment of dermatologicals available through various retail formats. This is one of the most commonly purchased OTC product types. A wide range of dermatologicals, such as nappy (diaper) rash treatments and topical ...

Jan 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Digestive Remedies in Malaysia

Rapid urbanisation in Malaysia induced high stress levels, with many people struggling to cope with heavy work/study demands. Consumers with stressful work/study commitments are exposed to indigestion issues, such as high acid levels, heartburn, ...

Jan 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Eye Care in Malaysia

Consumers in Malaysia have long been exposed to technological devices and gadgets, such as tablets, smartphones and laptops. Highly tech-savvy Malaysians are required to spend long periods on technological devices for work or study purposes. This can...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Herbal/Traditional Products in Malaysia

The choice of herbal/traditional consumer health products in Malaysia is influenced strongly by cultural and family factors. Consumers are familiar with herbal/traditional varieties due to the early introduction of such products in households. In ...

Jan 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Malaysia

The vaping culture continued to grow strongly in Malaysia in 2015, with many people switching from smoking tobacco to vapers. Vapers use electronic nicotine delivery systems (ENDS) or e-cigarettes to deliver vaporised mixtures of chemicals to the ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Consumer Health in Malaysia

Malaysia experienced slower GDP growth of 5% in 2015, compared with a 6% increase in 2014. Slower economic growth in Malaysia resulted in cautious spending, especially on OTC products. The rising cost of living also caused consumers to be more ...

Jan 2016 | US$2,650 | Pages: 104 | Add to cart | View details

Country Report

Sports Nutrition in Malaysia

Increasing numbers of Malaysians are participating in sport and exercise, including going to the gym or fitness centres which offer weight training and other fitness classes. Thus, consumers showed a higher level of acceptance of sports nutrition as ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Malaysia

Consumers in Malaysia can choose from a wide variety of vitamins and dietary supplements on the shelves of pharmacies and beauty specialist retailers. With increasingly busy lifestyles, highly time-poor consumers used vitamins and dietary supplements...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Weight Management in Malaysia

Weight control is an important trend in Asia Pacific, where consumers, especially females, are perceived to be more attractive when they are slim. Therefore, large numbers of weight management products, such as slimming teas, meal replacement ...

Jan 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Wound Care in Malaysia

Malaysians continued to show low awareness of the importance of first aid treatment. However, improving literacy rates suggest that more and more consumers will recognise the value of keeping wound care products at home. By the end of the review ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Computers and Peripherals in Malaysia

Consumers are replacing their PCs with laptops or tablets as demand for mobility has grown stronger over the years. The advancement in mobile technologies has also improved the features and performance of laptops or tablets to be comparable with ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Audio and Cinema in Malaysia

As consumers become mobile devices centred, home audio and cinema demand decreased to 527,000 units in 2015. Speakers witnessed the biggest decline in volume sales as consumers switched to either headphones or small wireless speakers that work better...

Jan 2016 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Imaging Devices in Malaysia

Cameras led the imaging devices category with sales of 718,000 units in 2015 as camcorders sales fell behind. However, all imaging devices are facing tough competition from smartphones and tablets that come with a much-improved camera function.

Jan 2016 | US$990 | Pages: 15 | Add to cart | View details

Country Report

In-Car Entertainment in Malaysia

In-car navigation is seeing competition from mobile phones with navigation applications, slowing down demand in 2015. Navigation apps such as Google Maps, Apple Maps and Waze are very popular among driving consumers in Malaysia and they do not ...

Jan 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Mobile Phones in Malaysia

The phenomenal growth of smartphones continued in 2015. The clever packaged Android smartphones from China coupled with the better and wider coverage of 3G/4G networks within Malaysia continued to fuel the demand for smartphones. These well spec’d ...

Jan 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Consumer Electronics in Malaysia

Consumer electronics continued to show growth in 2015 despite the economic uncertainty in Malaysia. The relentless pursuit of the latest mobile devices, compact system cameras, LCD TVs is expected to continue over the next few years.

Jan 2016 | US$2,640 | Pages: 66 | Add to cart | View details

Country Report

Portable Players in Malaysia

Portable players continued their downward trend in 2015 as consumers opted for smartphones or tablets instead of carrying multiple devices or specialist portable players.

Jan 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Video in Malaysia

Televisions made the greatest contribution to home video sales in 2015. LCD TVs lead the category with 1.4 million units and video players had a sales volume of 193,000 units in 2015.

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Wearable Electronics in Malaysia

Wearable electronics sales were negligible in 2015. Demand remained low as most consumers focused on getting smartphones instead the related accessory devices. However, demand for fitness bands are on the rise due to increased awareness of the ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vending in Malaysia

The rapid expansion of modern grocery retailers, especially convenience stores, continued to have an impact on vending sales in 2015. This is mainly because modern grocery retailers provide quick checkout times and also offer wide product variety. ...

Jan 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Malaysia

In line with rising sophistication, consumers in Malaysia are becoming more fashionable and following international fashion trends more closely. Consumers stay informed of the latest fashion news and trends via the internet and overseas travel. ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Direct Selling in Malaysia

Direct selling registered slightly slower current value sales growth of 2% in 2015 compared to the growth of 3% witnessed in 2014. Nonetheless, the channel remains popular amongst a wide range of Malaysian consumers, from the young to the elderly. ...

Jan 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Malaysia

A GST of 6% was introduced in Malaysia in April 2015 and was met by negativity amongst consumers. This resulted in a decline in consumer confidence and saw them become more careful in their spending. This served to restrict the performance of ...

Jan 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Grocery Retailers in Malaysia

Grocery retailers record slightly slower current value growth during 2015 than in 2014. Although essential and basic needs continue to support category performance, soft economic conditions in Malaysia, due to unstable politic conditions and the ...

Jan 2016 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Malaysia

Health and beauty specialist retailers saw current value sales growth of 2% in 2015, as the channel benefitted from the rising health-and-image-consciousness of consumers. Malaysian consumers are becoming increasingly sophisticated, showing ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Malaysia

Home improvement and gardening stores saw current value sales growth of 3% in 2015. The implementation of GST in Malaysia in April 2015 saw consumers repairing or upgrading their homes themselves, rather than using professional services that charge a...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Homeshopping in Malaysia

Homeshopping remains insignificant in Malaysia, with the channel continuing to lack popularity and interest compared to internet retailing and store-based channels. Other than a lack of public awareness, homeshopping also has lower accessibility, ...

Jan 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Internet Retailing in Malaysia

In 2015, internet retailing witnessed strong current value sales growth of 15%, as it gained popularity amongst consumers, due to the convenience it offers. The ability to purchase products at anytime and anywhere without borders is appealing to ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Malaysia

Bag and luggage specialist retailers recorded the most dynamic current value sales growth of 7% in 2015. While the soft economic conditions impacted consumer willingness to spend, young consumers remained brand-conscious and willing to treat ...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Mixed Retailers in Malaysia

The growing sophistication of young consumers is driving them to look for branded products. This trend is being driven by increasing exposure to international brands and trends, via the internet and overseas travel, which is positively impacting the ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Retailing in Malaysia

In 2015, retailing in Malaysia saw retail value sales growth comparable with that seen the previous year. Retailing is mainly driven by young consumers, particularly those with disposable incomes, while some consumers are attracted by the various ...

Jan 2016 | US$2,100 | Pages: 120 | Add to cart | View details

Global Briefing

Running Just to Stay in Place: Consumer Foodservice in Rapidly Evolving Asia Pacific

Asia Pacific as a region has become both increasingly important to the global growth picture and more difficult to navigate, as the largest markets grow simultaneously more competitive and less certain in terms of their long-term opportunities. This ...

Dec 2015 | US$1,325 | Pages: 46 | Add to cart | View details

Country Report

Luxury Goods in Malaysia

The stronger performance recorded by luxury goods in Malaysia in 2015 was primarily caused by changes in macroeconomic factors, which boosted retail value sales growth. A 6% Goods and Services Tax (GST) was implemented by the Malaysian government ...

Dec 2015 | US$1,210 | Pages: 69 | Add to cart | View details

Country Report

Packaged Food in Malaysia

The Goods and Services Tax (GST) implementation in April 2015 led to price increases in overall packaged food and most categories within it in 2015. Consequently, consumer price sensitivity increased. The GST implementation not only led to higher ...

Dec 2015 | US$7,150 | Add to cart | View details

Country Report

Processed Meat and Seafood in Malaysia

The increasing need for convenience and shorter food preparation time caused consumers to turn to processed meat and seafood. While fresh food is still preferred in Malaysia for whole meat and seafood cuts, consumers increasingly enjoy consuming ...

Nov 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in Malaysia

Awareness of processed fruit and vegetables remained low in Malaysia in 2015 as consumers still preferred to purchase fresh varieties. With the vast distribution of fresh fruits and vegetables in both modern and traditional grocery retailers, ...

Nov 2015 | US$990 | Pages: 31 | Add to cart | View details
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