Malaysia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Malaysia StatisticsConsumer Lifestyles in MalaysiaMalaysia Country BriefingsFuture Demographics: Malaysia in 2030

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    Country Briefing

    Income and Expenditure: Malaysia

    May 2018

    Malaysia’s heathy economy continues to support real gains in per capita consumer income and expenditure. Malaysian consumers will also witness a gradual rise in their discretionary spending power, creating good opportunities for businesses. The ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Malaysia

    May 2018

    Strong economic freedom, relatively low levels of corruption, openness to trade and an efficient regulatory regime make Malaysia one of the easiest places to do business in Asia Pacific. A well-developed infrastructure, an educated population and a ...

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    Country Report

    Country Report

    Cat Food in Malaysia

    May 2018

    The cat population continued to grow positively in 2017, which encouraged players to launch new products to increase their foothold. For instance, SmartHeart introduced three new variants in wet cat food in March 2017 and a new dry cat food ...

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    Country Report

    Country Report

    Dog Food in Malaysia

    May 2018

    Pet owners are increasingly concerned about the nutritional benefits of dog food and are looking for niche brands with a premium price, such as organic, grain free and natural ingredients like plant-based protein. Hence, Wellness Complete Health ...

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    Country Report

    Country Report

    Other Pet Food in Malaysia

    May 2018

    Other pet food registered slower growth in 2017 in terms of volume and value as consumers prefer to have cats and dogs instead of birds, fish and small mammals/reptiles. A lack of new product launches and marketing campaigns, such as road shows, ...

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    Country Report

    Country Report

    Pet Care in Malaysia

    May 2018

    The rise of pet adoption and animal shelters is driving Malaysians to increasingly purchase pet food for their own pets as well as for feeding stray animals. The pet population continues to grow and awareness of pet adoption is spreading through ...

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    Country Report

    Country Report

    Pet Products in Malaysia

    May 2018

    Pet owners perceive pet products to be less important and only needed when their pet has health issues, such as skin or digestive problems. They only purchase some pet products, especially pet dietary supplements, with a prescription from the vet. As...

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    Country Profile

    Country Profile

    Malaysia: Country Profile

    May 2018

    Malaysia’s economy will moderate but continue to enjoy healthy rates of growth. Growth of private consumption and steady gains in exports are the main drivers. Spending on infrastructure and other pre-election expenditures provide additional support....

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    Country Report

    Country Report

    Baby and Child-Specific Products in Malaysia

    May 2018

    The high cost of living in Malaysia has resulted in a decline in the birth rate, whilst Malaysians are increasingly burdened with more stressful lifestyles. Slowdowns in current value growth across categories such as baby and child-specific hair care...

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    Country Report

    Country Report

    Bath and Shower in Malaysia

    May 2018

    The strengthening health and wellness trend in Malaysia led to a preference for bath and shower ranges incorporating natural ingredients to minimise exposure to excessive chemical components. Varieties such as May Diamond Dazzle Sea Salt Bar Soap, ...

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    Country Report

    Country Report

    Colour Cosmetics in Malaysia

    May 2018

    BB/CC creams contributed significantly to the current value growth in colour cosmetics in 2017. Changing make-up routines amongst Malaysians stimulated demand. This is because the benefits offered by BB/CC creams resulted in their stronger preference...

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    Country Report

    Country Report

    Deodorants in Malaysia

    May 2018

    A surging number of fashion brands continued to penetrate deodorants in 2017. For example, the increasing visibility of fashion brands such as adidas was seen within deodorant sprays, deodorant roll-ons and deodorant sticks. During the review period,...

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    Country Report

    Country Report

    Depilatories in Malaysia

    May 2018

    The economy in Malaysia affected demand for depilatories during 2017. A larger number of consumers were looking for depilatories in stores to replace frequent visits to salons for professional waxing services. Demand for hair removers/bleaches and ...

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    Country Report

    Country Report

    Fragrances in Malaysia

    May 2018

    Fashion brands continued to show rising interest in penetrating fragrances, especially mass fragrances. In 2017, Nike launched a series of mass men’s fragrances and mass women’s fragrances under the ranges Nike ION and Nike HUB. Nike was another ...

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    Country Report

    Country Report

    Hair Care in Malaysia

    May 2018

    The rising number of hair care products which are convenient to use has led to an emerging trend of more consumers using at-home kits instead of professional salon services. The large number of conditioners and treatments marketed in major ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Malaysia

    May 2018

    The high frequency of use of skin care products amongst Malaysians led to significant growth in mass skin care during 2017. The massive number of brands available to consumers at affordable prices has led to high demand in categories such as mass ...

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    Country Report

    Country Report

    Men's Grooming in Malaysia

    May 2018

    Malaysia has seen a rising proportion of the male population with more grooming needs. More men consider it important to appear well-groomed both at work and during leisure time. Therefore, a rising number of men’s grooming products had a stronger ...

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    Country Report

    Country Report

    Oral Care in Malaysia

    May 2018

    With an increasing number of health-conscious consumers, manufacturers of oral care products continued to seek opportunities to launch new products containing natural ingredients. Colgate-Palmolive unveiled its new Colgate Naturals toothpaste, ...

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    Country Report

    Country Report

    Beauty and Personal Care in Malaysia

    May 2018

    Malaysia saw real GDP growth of 5% in 2017, which led to an improvement in consumer sentiment. As Malaysians were more confident in making purchases, various beauty and personal care categories, such as colour cosmetics, skin care and fragrances, ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Malaysia

    May 2018

    Premium skin care drove current value growth in premium beauty and personal care in 2017. Consumers in Malaysia are willing to spend on premium skin care ranges across categories including premium anti-agers, premium facial moisturisers and premium ...

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