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 Market Research for Malaysia

Euromonitor publishes reports on industries, consumers and demographics in Malaysia.

View our Malaysia statistics factfile.

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Country Report

Away-From-Home Tissue and Hygiene in Malaysia

The horeca channel contributed the most to AFH products during 2014, followed by hospitals/healthcare and businesses. This was mainly driven by the growing number of foodservice outlets and shopping malls in urban cities. In addition, the good ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Malaysia

Cotton wool/buds/pads are mainly used by women, especially those who believe facial care is important. For instance, cotton is used for make-up removal, while women who do not wear make-up still use it to cleanse the skin and achieve deep cleansing ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Malaysia

Educating the public has proved fruitful for incontinence players, enhancing their product awareness and understanding of incontinence. This enables consumers to better understand this health problem when they are in old age making them more eager to...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Malaysia

More women are increasingly joining the workforce in order to combat rising inflation and the high cost of living, therefore traditional nappies/diapers, which have to be washed, are becoming less popular, as they are time consuming. Despite ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Tissue and Hygiene in Malaysia

Due to urbanisation, many consumers have increasingly hectic lifestyles. Thus demand for tissue and hygiene has grown in tandem thanks to better living standards and higher income levels. For instance, wipes benefit from increasing popularity because...

Aug 2015 | US$2,650 | Add to cart | View details

Country Report

Retail Tissue in Malaysia

Retail tissues are no longer a novelty, even among rural dwellers, although some households still treat toilet paper and napkins as luxury items, preferring water and a handkerchief. Most low-income households do not waste money on these disposable ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Sanitary Protection in Malaysia

During 2014 manufacturers continued to produce basic products which are commonly used by women. They also increased their product research and development to enable them to cater to a greater variety of consumer needs. This included new technology to...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Wipes in Malaysia

Urbanisation leads to hectic lifestyles therefore living standards have now risen. Modern consumers have embraced wipes due to their convenience and ability to take care of hygiene issues. Intimate wipes and wipes and refills recorded higher growth ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Malaysia

Increased disposable incomes among consumers have encouraged them to adopt cats as companions. Other than village cats, which are commonly seen anywhere, more-expensive breeds of have been adopted as pets, such as Persian cats. This trend is expected...

Aug 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Dog Food in Malaysia

Pet humanisation in Malaysia gained greater significance at the end of the review period; as more consumers perceived a dog to be a lifelong companion due to late marriage plans and hectic work schedules. Therefore, this trend further drove dog food ...

Aug 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Other Pet Food in Malaysia

During 2014, demand for fish remained stable as fish are believed to bring good luck; therefore Malaysian families have increasingly been buying fish as pets. Demand for small mammals such as hamsters and rabbits was also positive as they are easy to...

Aug 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Pet Care in Malaysia

Despite weaker economic conditions, the majority of consumers in Malaysia have higher purchasing power and greater confidence in spending, which drove positive value growth in pet care in 2014. One of the major reasons for the value growth of pet ...

Aug 2015 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Pet Products in Malaysia

Pet humanisation has influenced pet owners to invest in various pet products, in order to enhance the wellbeing of their pets. Urban consumers in particular, who achieved increased disposable incomes at the end of the review period, are more eager to...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Coffee in Malaysia

A high standard of living and the expectation of a high-quality coffee taste drove companies to innovate with different product varieties to satisfy consumers’ high expectations. Consumers were searching for high-quality coffee and different variants...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Other Hot Drinks in Malaysia

Other hot drinks are gaining strong interest from consumers due to the high obesity rate in Malaysia. Hence, consumers, especially those living in urban areas with limited time to exercise, are looking for convenient and yet healthy food and drinks ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Hot Drinks in Malaysia

Sales of hot drinks continued to grow in 2014 due to raised health awareness driving consumers to make more purchases of hot drinks. In addition, sales were boosted due to the variety and healthy ranges offered by manufacturers. Consumers will not ...

Jul 2015 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Tea in Malaysia

Consumers purchased more tea products in 2014 due to company marketing efforts, such as price discounting. In addition, consumers increasingly drank tea due to its health benefits, such as containing antioxidants, obesity management and polyphenols, ...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Asian Speciality Drinks in Malaysia

Asian speciality drinks is widely found selling through on-trade and off-trade channels. The category includes bird nest drinks, grass jelly drinks, soya bean, lychee, sugar cane, winter melon and ginseng drinks. These products are well-known by ...

Jul 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Carbonates in Malaysia

Consumers become more health conscious towards the end of the review period since the increasingly high obesity rate among Malaysians encouraged consumers to consume fewer carbonates due to high levels of sugar. As a result, carbonates could not ...

Jul 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Concentrates in Malaysia

Many unpopular brands were found selling in selected retail outlets with lower unit selling prices compared to popular brands. This was because companies might only manufacture and authorise local distributors or wholesalers to distribute their ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Energy Drinks in Malaysia

Consumers could easily purchase energy drinks at many channels conveniently such as petrol stations, street stalls or kiosks, restaurants, supermarkets, hypermarkets, convenience stores and independent small grocers. Therefore, strong distribution ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Juice in Malaysia

The increasing health awareness among consumers drove demand for juice in 2014. Consumers tended to drink more juice as it is perceived as a healthy drink derived from fruits. Consumers visiting either retail channels or on-trade channels preferred ...

Jul 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Soft Drinks in Malaysia

An increasing number of healthy ingredients were offered in soft drinks in Malaysia such as stevia, reduced sugar, added vitamins, minerals and calcium. Total value sales of soft drinks continued to grow due to the increasingly healthy issues such as...

Jul 2015 | US$2,100 | Pages: 91 | Add to cart | View details

Country Report

RTD Coffee in Malaysia

The increasing number of new rivals entering RTD coffee resulted in the category becoming intense in terms of competing brand names and quality of products on offer. For instance, Nestlé (M) Bhd introduced new variant and Permanis offered new RTD ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

RTD Tea in Malaysia

Consumers are able to find RTD tea conveniently in both off-trade and on-trade channels. Many convenience stores and independent small grocers selling RTD tea which is easily accessible to consumers due to its affordability. In addition, RTD tea is ...

Jul 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Sports Drinks in Malaysia

The increasingly healthy lifestyles of consumers drove them to purchase more sports drinks due to rehydration properties. In addition, several sporting competitions organised by local authorities resulted in consumers drinking these drinks while ...

Jul 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Bottled Water in Malaysia

The tropical weather in Malaysia, as well as the global warming which caused a serious water shortage in 2013 and 2014, forced many states in Malaysia to run water rationing. States such as Perak, Negeri Sembilan, Selangor, Kelantan and Johor ...

Jul 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Air Treatment Products in Malaysia

Air treatment products recorded stable volume growth in 2014 compared to 2013. Eco-friendly and energy-saving air treatment products remained the key trend in 2014, as witnessed by the rising prominence of air conditioners with inverter technology. ...

Jun 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Dishwashers in Malaysia

Dishwashers posted stronger volume growth in 2014 compared to 2013, contributed by its small base. The majority of Malaysian consumers still rendered little need for dishwashers, as they were already used to hand washing their dishes. Furthermore, ...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Food Preparation Appliances in Malaysia

Food preparation appliances retained the same volume growth in 2014 versus 2013, with consumers’ demand for convenience supporting its performance. Consumers continued to lead busy lifestyles given the positive economic conditions, driving their ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Heating Appliances in Malaysia

Heating appliances remained negligible in Malaysia at the end of the review period.

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Home Laundry Appliances in Malaysia

Home laundry appliances witnessed higher volume growth in 2014 than 2013. Consumers’ improved disposable incomes saw them turning to home laundry appliances to ease their load from household chores instead of relying on hand washing their clothes. ...

Jun 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Irons in Malaysia

Irons retained stable volume growth in 2014 compared to 2013, due to its essential nature for households. However, irons already reached high penetration in Malaysia as of 2014 thereby restricting its overall volume growth potential. Convenience in ...

Jun 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Large Cooking Appliances in Malaysia

Large cooking appliances witnessed marginally higher volume growth in 2014 than 2013. The integral nature of large cooking appliances for households supported its performance, especially with the rise in number of smaller and new households. ...

Jun 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Microwaves in Malaysia

Microwaves registered stronger volume growth in 2014 than 2013. Consumers’ hectic lifestyles amidst the positive economic conditions in Malaysia continued to spur the performance of microwaves. Consumers’ rising health consciousness saw them wanting ...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Consumer Appliances in Malaysia

Consumer appliances gained marginal volume growth during 2014 as compared to 2013. Consumers’ improved disposable incomes alongside the positive economic conditions in Malaysia contributed positively to consumer appliances. Consumers increasingly ...

Jun 2015 | US$2,650 | Pages: 121 | Add to cart | View details

Country Report

Personal Care Appliances in Malaysia

Personal care appliances witnessed similar volume growth in 2014 versus 2013, owing to consumers’ rising image consciousness. Consumers’ increased exposure to international beauty and grooming trends raised their willingness to invest in personal ...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Refrigeration Appliances in Malaysia

Refrigeration appliances recorded marginally stronger volume growth in 2014 than 2013. Energy efficiency and eco-friendliness became increasingly important factors behind consumers’ choices of refrigeration appliances, with some consumers even ...

Jun 2015 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Small Cooking Appliances in Malaysia

Small cooking appliances recorded marginally higher volume growth in 2014 than 2013. Positive economic conditions in Malaysia saw many consumers dealing with a hectic lifestyle. Small cooking appliances thus gained favour among consumers in 2014, ...

Jun 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Malaysia

Small kitchen appliances (non-cooking) retained stable volume growth over 2014 versus 2013. Consumers’ rising sophistication and disposable incomes towards the end of the review period spurred their willingness to invest in small kitchen appliances ...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Vacuum Cleaners in Malaysia

Vacuum cleaners recorded stronger volume growth in 2014 than 2013. Consumers’ rising sophistication raised their willingness to utilise vacuum cleaners instead of brooms due to the former’s convenience. Consumers’ improved disposable incomes also ...

Jun 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Adult Mouth Care in Malaysia

Adult mouth care in Malaysia is very limited, basically consisting of mostly mouth ulcer care without any other types of products. Malaysians are showing low levels of demand for adult mouth care products since they provide limited use since unless ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Analgesics in Malaysia

Consumers in Malaysia use analgesics products such as adult acetaminophen and paediatric acetaminophen as the most common type of self-cure treatments. Due to the low dosage contained in analgesics products, consumers feel rather comfortable in using...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Calming and Sleeping in Malaysia

Calming and sleeping in Malaysia remained as a negligible market because only certified general practitioners and specialists are allowed to prescribe calming and sleeping products. These products are usually dispensed through pharmacies in hospitals...

May 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia

Choice of cough, cold and allergy (hay fever) remedies in Malaysia by consumers is still largely affected by culture and tradition, since Malaysia is a culturally rich country with three main ethnicities: Malay, Chinese and Indian. Most of the cough,...

May 2015 | US$990 | Add to cart | View details

Country Report

Dermatologicals in Malaysia

Dermatologicals in Malaysia is highly fragmented with a large number of players competing with different functional benefits advertised with the products on the shelves. The most commonly found dermatologicals in Malaysia are nappy (diaper) rash ...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Digestive Remedies in Malaysia

Malaysia is highly renowned in having a diversified food culture as the country is made up of three major ethnicities, Malay, Chinese and Indian. Lots of food types such as Nasi Lemak, Kuih-muih and curry often include one major ingredient, coconut ...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Eye Care in Malaysia

Malaysia is one out of only five places throughout the world where smartphone usage is higher than that of computers at 51% vs 39%. Through The Connected Consumer Survey, 35% of the Malaysian users surveyed claimed that they exclusively use their ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Herbal/Traditional Products in Malaysia

The use of herbal/traditional products in Malaysia is highly appreciated by large numbers of Malaysians. Trends in Malaysia also indicated more herbal/traditional ingredients being incorporated into newly launched consumer health products. For ...

May 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Malaysia

In Malaysia, there was still no smoking ban being imposed during 2014. Although there was no legalised framework constructed to ban smoking, the government of Malaysia made it a legal offence to smoke in the public areas, especially those with ...

May 2015 | US$990 | Pages: 20 | Add to cart | View details
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