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Malaysia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia.

Malaysia StatisticsConsumer Lifestyles in Malaysia

Malaysia Country BriefingsFuture Demographics: Malaysia in 2030

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          Country Report

          Cigarettes in Malaysia

          Aug 2016

          In 2015, retail volume sales of cigarettes declined by 12% in Malaysia. The decline was caused by the 26% increase in the retail selling price due to the implementation of a 6% Goods and Services Tax (GST) in April 2015 and a 36% increase in ...

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          Country Report

          Cigars and Cigarillos in Malaysia

          Aug 2016

          In 2015, the average unit price of cigars and cigarillos increased by 4%, the largest increase since 2001. This is attributed to the 6% GST implemented in April 2015 and the 12% rise in excise duty. The increase in the average unit price was, ...

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          Country Report

          Tobacco in Malaysia

          Aug 2016

          In 2015, tobacco posted retail value growth of 19%, higher than the 11% retail value growth reported in 2014. Growth is being driven primarily by the strong performance of emerging categories such as vapour products and smoking tobacco, and the ...

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          Country Report

          Smokeless Tobacco in Malaysia

          Aug 2016

          Smokeless tobacco remained insignificant in 2015....

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          Country Report

          Smoking Tobacco in Malaysia

          Aug 2016

          RYO tobacco is observed to be gaining popularity among young adults. In the past, this consumer group found the preparation of smoking tobacco tedious because it includes several steps such as the selection of flavours and the rolling of sticks. This...

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          Country Report

          Vapour Products in Malaysia

          Aug 2016

          In 2015, temperature-control tank systems that use pure nickel and titanium coil entered Malaysia, replacing the conventional kanthal and nichrome coils. This development was not only able to extend the lifespan of a tank system’s coil and battery, ...

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          Country Briefing

          Business Dynamics: Malaysia

          Jun 2016

          Malaysia’s aim to achieve developed status by 2020 requires further initiatives towards eradicating corruption, skill development and reduction in unemployment rates. However, the country performs relatively better than certain developed nations, ...

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          Country Report

          Traditional Toys and Games in Malaysia

          Jun 2016

          Toys and games that are licensed from popular animations and films such as Minions, Jurassic World and Star Wars: The Force Awakens have been seen to drive demand from young consumers....

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          Country Report

          Video Games in Malaysia

          Jun 2016

          Samsung launched its Gear VR in Malaysian video games in October 2015 and the reasonably-priced headset was very popular with some stores selling out of their Gear VR stocks before Christmas 2015....

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          Country Report

          Toys and Games in Malaysia

          Jun 2016

          Mobile games and computer games in digital format grew fastest in video games in 2015, while construction and action figures and accessories led growth in traditional toys and games. The anticipation for and success of Star Wars: The Force Awakens ...

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          Country Briefing

          Digital Consumer - Landscape: Malaysia

          Jun 2016

          Malaysia’s digital scene is one of the most advanced in South-East Asia, and marked by fierce competition, notably on the mobile and fixed-broadband segments. The South-East Asian country was an early adopter of 4G, and telecom services have been ...

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          Country Briefing

          Economy, Finance and Trade: Malaysia

          Jun 2016

          Malaysia is an upper-middle income economy. In 2015, the economy was adversely impacted by a depreciating currency, declining investor confidence, low commodity prices and subdued global demand. Despite predominant downside risks, the country’s ...

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          Country Briefing

          Households: Malaysia

          Jun 2016

          Malaysian homes are relatively small in terms of room size but are large in terms of resident numbers. A huge urbanisation drive has seen more households spring up in cities, driving demand for apartments rather than houses. Local households have ...

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          Country Report

          Beer in Malaysia

          Jun 2016

          In 2015, leading brewers Guinness Anchor Bhd (GAB) and Carlsberg Brewery Malaysia Bhd (CBM) showed signs of venturing into small beer categories that have yet to mature. Both companies have increased their presence in emerging categories, wheat beer ...

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          Country Report

          Cider/Perry in Malaysia

          Jun 2016

          Cider/perry is popular among young working adults and female consumers. The sweet flavour and low alcohol content makes cider/perry an attractive option as a refreshment beverage for daytime consumption. This is especially true for leading brand, ...

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          Country Report

          Alcoholic Drinks in Malaysia

          Jun 2016

          The total volume growth rate of alcoholic drinks dropped from 4% in 2014 to 3% in 2015. The slowdown in 2015 was due to poor spending confidence caused by lowered disposable incomes from government subsidy cuts, the implementation of a 6% goods and ...

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          Country Report

          Rtds/High-Strength Premixes in Malaysia

          Jun 2016

          In 2015, spirit-based RTDs was observed to be the key driver in RTDs/high-strength premixes. From 2002 to 2013, the annual total volume growth rate of RTDs/high-strength premixes was 0-2%. The entry of large multinational player Guinness Anchor Bhd ...

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          Country Report

          Spirits in Malaysia

          Jun 2016

          Malaysia’s emerging middle class is the growth engine behind spirits in Malaysia. These consumers are eager to consume spirits, which are generally perceived to be sophisticated beverages, to convey their new-found prosperity. In pursuit of the finer...

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          Country Report

          Wine in Malaysia

          Jun 2016

          Malaysia’s growing middle class is the driving force behind wine. As Malays become increasingly affluent, they are beginning to adopt Western trends such as drinking wine. Due to its perceived health benefits and its association with sophisticated ...

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          Country Report

          Gardening in Malaysia

          Jun 2016

          The rising urban population living in apartments and condominiums has reshaped gardening activity. Gardening products for use outdoors are experiencing slower growth, whereas indoor plants and the related categories are recording stronger growth. ...

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