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Malaysia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia.

Malaysia StatisticsConsumer Lifestyles in Malaysia

Malaysia Country BriefingsFuture Demographics: Malaysia in 2030

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    Country Report

    Air Care in Malaysia

    Mar 2017

    Malaysian consumers are becoming more health-conscious in general and this has led to some concerns over the potential side-effects of inhaling synthetic scents. As a result, more people are now looking for air care products made using natural ...

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    Country Report

    Bleach in Malaysia

    Mar 2017

    The proliferation of bleach-based products in multi-purpose cleaners, bathroom cleaners, kitchen cleaners and toilet liquids/foam are eroding value sales in bleach and suppressing growth rates. More consumers are becoming accustomed to using ...

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    Country Report

    Dishwashing in Malaysia

    Mar 2017

    Hand dishwashing and automatic dishwashing each recorded 4% current value growth in 2016, although growth was marginally higher in automatic dishwashing powders. This was due to the strong growth recorded in sales of automatic dishwashing powders ...

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    Country Report

    Home Insecticides in Malaysia

    Mar 2017

    With the number of cases of dengue rising and with the number of deaths caused by dengue climbing to an all-time high in 2015, Malaysia’s health authorities have become more proactive in their attempts to educate the general public about the ...

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    Country Report

    Laundry Care in Malaysia

    Mar 2017

    2016 saw Malaysia’s leading laundry care manufacturers launch automatic laundry detergents infused with scented fabric softeners in a bid to boost sales as scent tends to matter to Malaysian consumers. Manufacturers are introducing new scents as a ...

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    Country Report

    Home Care in Malaysia

    Mar 2017

    Although home care registered 4% current value growth in 2016, the market is seen as edging closer to saturation. Consumers were more inclined to keep their spending within a set budget and this led them to opt for standard and economy brands. Value ...

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    Country Report

    Polishes in Malaysia

    Mar 2017

    The rising cost of living and high inflation amidst the economic slowdown have led many Malaysian consumers to seek to maintain the condition of their belongings. This, in turn, bolstered sales of shoe polish and furniture polish in 2016....

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    Country Report

    Surface Care in Malaysia

    Mar 2017

    Capitalising on the bad reputation of bacteria and germs, 2016 saw the major manufacturers of surface care in Malaysia launch antibacterial products in floor cleaners, multi-purpose cleaners and bathroom cleaners, among others surface care ...

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    Country Report

    Toilet Care in Malaysia

    Mar 2017

    The major players in toilet care reduced their marketing and advertising activity in 2016 and most of them did not advertise their brands on television or in the print media. This led to negative growth being recorded in in-cistern devices and rim ...

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    Country Report

    Adult Incontinence in Malaysia

    Mar 2017

    The numbers of people aged 65 years old and over continues to expand in Malaysia and this is a major growth driver in adult incontinence. People within this age group tend to have high levels of disposable income, either due to their retirement plans...

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    Country Report

    Away-From-Home Tissue and Hygiene in Malaysia

    Mar 2017

    Value sales of away-from-home tissue and hygiene expanded by 4% in current terms in 2016 as sales reached MYR200 million. This is because, despite the somewhat uncertain economy conditions in the Malaysia, positive growth is being seen in the travel ...

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    Country Report

    Nappies/Diapers/Pants in Malaysia

    Mar 2017

    Malaysia’s great economic success in recent decades has been translated into marked improvements in the quality of life for many in the country. Many families, especially those living in urban areas are generally willing to spend extra on their ...

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    Country Report

    Tissue and Hygiene in Malaysia

    Mar 2017

    Improvements in living standards and the shift towards increasingly hectic lifestyles are supporting demand for products which offer greater convenience, especially among Malaysia’s ever-expanding middle-income consumer group. Consumers are becoming ...

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    Country Report

    Retail Tissue in Malaysia

    Mar 2017

    The increases being seen in the Malaysian population and the increasing prevalence of urban lifestyles are helping to boost growth rates in retail tissue. The more civilised lifestyles being led by the country’s urban population translate into higher...

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    Country Report

    Sanitary Protection in Malaysia

    Mar 2017

    Sanitary protection recorded positive growth in 2016 and this was mainly due to the increased need for these products. Towels remains the largest sanitary protection category in Malaysia and standard towels outsell slim/thin/ultra-thin towels at a ...

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    Country Report

    Wipes in Malaysia

    Mar 2017

    The increasingly busy and hectic lifestyles being led by Malaysia’s urban consumers remains the primary driver of sales growth in wipes. Consumers increasingly prefer the convenience of disposal home care wipes, which can reduce the burdens on their ...

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    Country Profile

    Malaysia: Country Profile

    Mar 2017

    The economy will continue to grow at a healthy pace. Gains in private final consumption and a recovery in exports (thanks in part to a moderate rise in oil prices) will be the main drivers. A drop in government spending, a modest fall in fixed ...

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    Country Report

    Apparel Accessories in Malaysia

    Mar 2017

    Fast fashion players like H&M, Uniqlo, Zara and Mango offer a large number of apparel accessories as part of their collections every season. Although apparel accessories are not as popular as other personal accessories and eyewear products, many ...

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    Country Report

    Childrenswear in Malaysia

    Mar 2017

    Fast fashion players grew in significance in childrenswear in Malaysia in 2016, providing more competition for local childrenswear suppliers like Poney and Anakku. Consumers were more willing to shop for childrenswear in fast fashion outlets due to ...

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    Country Report

    Footwear in Malaysia

    Mar 2017

    In 2016, a rising number of promotional deals were offered by different footwear retailers and manufacturers to boost sales. For example, Bata organised more Bata Branded Shoe Fair events in different shopping malls to attract customers, while Vincci...

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