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Malaysia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia.

Malaysia StatisticsConsumer Lifestyles in Malaysia

Malaysia Country BriefingsFuture Demographics: Malaysia in 2030

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    Country Briefing

    Income and Expenditure: Malaysia

    May 2017

    The real growth rate of Malaysia’s disposable income and spending eased over 2015-2016, due to the impact of global oil price trends on the country’s external sector. Nevertheless, higher incomes continue to support a rise in discretionary spending ...

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    Country Report

    Cat Food in Malaysia

    May 2017

    The cat population continues to grow, which is encouraging consumers to raise more than one cat at home and hence boosting demand for cat food. Besides this, pet events and exhibitions, namely Pet World Malaysia, Aqua Pets, Cat Show Competition and ...

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    Country Report

    Dog Food in Malaysia

    May 2017

    Dog food players will focus more on introducing cat food due to the cat adoption rate increasing gradually, and many new cat food products will be launched in 2017. Moreover, dog adoption may slow down as consumers who live in high-rise buildings are...

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    Country Report

    Other Pet Food in Malaysia

    May 2017

    Category players and retailers are focusing less on new product launches and only selling limited selections of other pet food. There has not been any notable interest in raising pets such as fish, birds and small mammals/reptiles, as consumers ...

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    Country Report

    Pet Care in Malaysia

    May 2017

    The dog and cat population continues to see healthy growth as animal lovers are increasingly influenced by marketing campaigns organised by local players, as well as social media information about raising pets. This has encouraged consumers to become...

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    Country Report

    Pet Products in Malaysia

    May 2017

    Manufacturers are focusing less on introducing new products and are organising fewer marketing campaigns to promote brand awareness, which is causing pet products to grow slowly. Furthermore, a lack of price promotion and events to promote the usage ...

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    Country Report

    Baby and Child-Specific Products in Malaysia

    May 2017

    As an outcome of the declining birth rate, actual demand for baby and child-specific products in Malaysia has been offset with stable value growth. Slower volume growth is mainly because of the declining birth rate due to a lower number of infants ...

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    Country Report

    Bath and Shower in Malaysia

    May 2017

    There was an evident rise in the use of refill packs in the packaging of bath and shower in Malaysia during slow economic conditions during 2016. Leading brands of bath and shower such as Dettol, Lifebuoy, Dove and Shokubutsu all offered a wider ...

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    Country Report

    Colour Cosmetics in Malaysia

    May 2017

    An increasing number of colour cosmetics with combined benefits of some skin care experienced stronger demand from consumers in Malaysia. This was mainly due to consumers enjoying the cross-category benefits shared between colour cosmetics, such as ...

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    Country Report

    Deodorants in Malaysia

    May 2017

    Rising sophistication in deodorants in Malaysia helped to sustain steady demand in 2016. An increasing number of deodorants offered in Malaysia are enhanced with longer hours of protection with the ability of scents lasting up to 48 hours, regularly ...

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    Country Report

    Depilatories in Malaysia

    May 2017

    There are already a rising number of consumers visiting health spas and beauty salons for various depilatories services, although demand for depilatories purchased from retailers in Malaysia remained low. A limited number of depilatories in Malaysia ...

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    Country Report

    Fragrances in Malaysia

    May 2017

    Economic factors in Malaysia continued to impact demand for fragrances. Many consumers who are price-sensitive and have low budgets to spend on fragrances tend to eliminate the use of premium fragrances or even switch to mass fragrances as cheaper ...

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    Country Report

    Hair Care in Malaysia

    May 2017

    Rising sophistication in hair care in Malaysia has helped to boost demand for hair care. Increasingly complicated and improved formulas of conditioners and hair treatments have helped to retain the interest of local consumers. The slowing down of ...

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    Country Report

    Men's Grooming in Malaysia

    May 2017

    A soaring number of male Malaysians are becoming exposed to the associated relationship between self-appearance with opportunity at work. Therefore, a growing number of men’s grooming products are being launched to continuously target potential men’s...

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    Country Report

    Oral Care in Malaysia

    May 2017

    Continuous innovation within oral care was evident in Malaysia during 2016. Different types of new designs in manual toothbrushes and toothpaste were witnessed. Along with a stronger trend in halal beauty and personal care, oral care players also ...

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    Country Report

    Beauty and Personal Care in Malaysia

    May 2017

    In 2016, Malaysia recorded a mere 4% GDP growth, which was relatively slow economic growth compared to 2015. Weakening consumer sentiment as a result of rising costs of living has also negatively affected demand for beauty and personal care since ...

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    Country Report

    Skin Care in Malaysia

    May 2017

    Skin care remained as one of the most significantly used beauty and personal care categories in Malaysia. Many Malaysians are willing to spend on skin care, be it mass or premium. With a growing number of male consumers becoming increasingly aware of...

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    Country Report

    Sun Care in Malaysia

    May 2017

    The tropical weather in Malaysia dictates that the use of sun care remains important for Malaysians as well as visiting tourists. The country enjoys constant sunshine and hot weather, which prompts an increasing number of consumers to turn to sun ...

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    Strategy Briefing

    Shifting Market Frontiers: Identifying Asia Pacific’s Secondary Cities for Retail Investment

    May 2017

    The Asia Pacific region is expected to be at the forefront of global economic growth in the 21th century. Its major cities have historically been the principle drivers and locations for retail investment, however across certain countries, most ...

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    City Review

    Kuala Lumpur City Review

    May 2017

    Kuala Lumpur, one of the biggest financial centres in the world for Islamic banking and one of the biggest financial hubs in Southeast Asia overall, is the backbone of Malaysia's economy. In 2016, the Kuala Lumpur metropolitan area accounted for 35% ...

    US$725
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