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 Market Research for Malaysia

Euromonitor publishes reports on industries, consumers and demographics in Malaysia.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Malaysia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Malaysiain 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Malaysia statistics factfile.

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Country Report

Tissue and Hygiene in Malaysia

Many tissue manufacturers innovated with regard to packaging in 2013 to attract more consumers, and one of the trends within designs is using characters from toys. Designs based on toys included Hello Kitty, Angry Birds, Mini Zoo and Winnie-the-Pooh....

Sep 2014 | US$2,400 | Pages: 66 | Add to cart | View details

Country Report

Retail Tissue in Malaysia

The increasing urban population resulted in growing sales of retail tissue products in each year of the review period. Despite this, consumers do not perceive napkins, kitchen towels or paper tableware to be essential products for the home, but sales...

Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Sanitary Protection in Malaysia

Intense rivalry resulted in many manufacturers innovating with new products that suited the modern woman’s needs. These products included Kotex pantyliners scented with daun sirih and green tea, which can prevent odours, especially when taking part ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in Malaysia

Consumers have increasing awareness of hygiene issues, especially in certain workplaces, and in addition, a higher standard of living has helped boost sales of wipes. In particular, the demand for baby wipes has increased as the hygiene of babies is ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Malaysia

AFH products such as AFH incontinence, AFH wipers and AFH toilet paper continued to record healthy current value growth in 2013. This can be attributed to demand from hospitals and the healthcare industry, as well as the horeca channel and industry.

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Malaysia

Some brands are not widely sold through hypermarkets or supermarkets, such as Japlo from Takaso Rubber Products and Hana from Hana Corp (M). These brands are sold in more-rural areas and some minimarkets as these types of products do not generate a ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Incontinence in Malaysia

An increasingly elderly population and growing open-mindedness toward the usage of incontinence products resulted in year-on-year sales increases over the review period. In the past, people were reluctant to use incontinence products as they ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Malaysia

There are an increasing number of consumers using standard nappies due to the standardisation of sizes for most nappy products, including for small babies. Besides, it has been proven that there has been an increase in modern consumers using nappies ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Dishwashing in Malaysia

Dishwashing registered lower current value growth for the year 2013 than in the previous year. Innovative technological advances led to an increase in automated processes. As a result, hand dishwashing registered slower current value growth in 2013 ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Home Insecticides in Malaysia

For the year 2013, home insecticides registered value sales of RM426 million, of which RM254 million came from spray/aerosol insecticides, RM102 million from insecticide coils, RM47 million from electric insecticides, RM23 million from other home ...

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Laundry Care in Malaysia

Sales of carpets gradually shrank over the review period. Timber and marble were the more-common choices as flooring material in Malaysia due to their durability and easy maintenance. As a result of low demand for carpet cleaners, some manufacturers ...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Home Care in Malaysia

Home care generated current value growth of 3% in 2013 and rose at a current CAGR of 4% over the review period. Similarly, all major categories within home care registered current value growth over the review period. The best performance from a major...

Sep 2014 | US$2,400 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Malaysia

Polishes registered current value growth in 2013 to achieve sales of RM27 million, of which RM21 million came from shoe polish, RM4 million came from furniture polish and RM2 million from metal polish.

Sep 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Surface Care in Malaysia

Surface care registered higher current value growth in 2013 compared with the previous year. Bathroom cleaners was the best performer with 6% current value growth, followed by wipes (excluding starter kits/sweepers/sticks) with a value growth of 5%, ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Toilet Care in Malaysia

Toilet care registered current value growth in 2013 to reach sales of RM41 million, of which RM30 million came from toilet liquids, RM8 million from in-cistern devices and RM3 million came from rim liquids.

Sep 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Air Care in Malaysia

Air care registered 7% current value growth in 2013, which was a lower increase than in 2012. Car air fresheners registered the highest value sales in 2013 at RM72 million, followed by electric air fresheners at RM28 million. The lowest value sales ...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Bleach in Malaysia

Bleach recorded current value growth of 1% in 2013, which continued the decline of previous years.

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Malaysia

In 2013, consumer expenditure reached MYR530.6 billion, up from MYR408 billion in 2008, reflecting growth (in real terms) of nearly 30%. But in recent months, government decisions to relax subsidies, coupled with the worrisome growth in the inflation...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Homewares in Malaysia

Homewares posted current value growth of 3% in 2013 to reach sales of MYR1,471 million. Increasingly hectic lifestyles and the rise in living standards caused consumers to choose to dine at home more often compared to eating out. The need for ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in Malaysia

Although Malaysia experienced slightly slower economic growth in 2013, home and garden registered positive and stronger value growth than in 2012 due to changes in consumers’ lifestyles, their growing sophistication and higher disposable incomes that...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Gardening in Malaysia

Malaysian consumers often consider gardening to be an activity of low importance. Those living in city areas with hectic lifestyles tend to think of gardening that includes mowing the lawn, trimming hedges and bushes, planting seeds and bulbs, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in Malaysia

Home furnishings recorded negligible value growth in 2013 reaching MYR5,374 million. With the slow economic conditions and high property prices in Malaysia, consumers continue to shy away from spending on home furnishings. Many are struggling to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Improvement in Malaysia

Malaysian consumers prefer to engage in DIY when it comes to home improvement especially for small repairs, and painting walls, for instance. With more information and tips on DIY available on the internet, consumers can easily learn how to do simple...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Juice in Malaysia

Variation was the key factor behind the development and growth of juice. This was reflected in new offerings gaining popularity in the marketplace. Juice drinks (up to 24% juice), which includes fruit extracts and fruit punches, was widely popular.

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Soft Drinks in Malaysia

2013 was a good year for soft drinks, as it experienced considerable growth in both total value and volume sales. Owing to uniqueness in terms of product offer, coupled with the climate of Malaysia, soft drinks witnessed robust demand. The consumers’...

Jun 2014 | US$1,900 | Pages: 90 | Add to cart | View details

Country Report

RTD Coffee in Malaysia

As a result of convenience, coupled with the strong coffee culture in Malaysia, an increasing number of consumers are in favour of RTD coffee at the end of the review period. RTD coffee’s increasing popularity in Malaysia supported strong off-trade ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

RTD Tea in Malaysia

Consumers in Malaysia are gradually becoming aware of the benefits of leading a healthy lifestyle. The increasing number of health-conscious consumers is the result of several contributory factors such as urbanisation, rising disposable income and ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Sports and Energy Drinks in Malaysia

In 2013, sports and energy drinks registered strong, but significantly slower, growth in off-trade volume and value terms. This was partly due to competition from other types of soft drinks, such as carbonates, RTD tea and RTD coffee. In addition, ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Asian Speciality Drinks in Malaysia

The popularity of Asian speciality drinks is due to the culture trends and habits of consumers in Malaysia. Popular Asian speciality drinks include grass jelly drinks and sugar cane. These drinks are widely consumed by Malaysians throughout the year....

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Bottled Water in Malaysia

Bottled water registered robust growth in off- and on-trade volume and value sales in 2013, mainly due to the wide variety of products available in the country. Moreover, as water consumption is a daily requirement, convenience packaging and ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Carbonates in Malaysia

A growing demand for carbonates, especially low calorie versions, propelled on- and off-trade volume sales in 2013. The changing demography of Malaysia helped carbonates to develop and grow in volume and value sales. Carbonates attracted young ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Concentrates in Malaysia

Malaysian consumers are becoming more aware of the benefits of leading a healthy lifestyle. The increasing number of health-conscious consumers is the result of several contributory factors such as rising disposable income and healthcare costs, ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Malaysia

Since canned/preserved food products in Malaysia still see high use of metal food can packaging, consumers are likely to look to different implied benefits such as the weight of the cans as part of their selection process. Over the review period a ...

Jun 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Confectionery Packaging in Malaysia

Highly fragmented confectionery products in Malaysia spanning categories such as chocolate confectionery, sugar confectionery and gum, results in a large number of packaging types. Various packaging types such as rigid plastic, paper-based ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Dairy Packaging in Malaysia

Liquid cartons remained the most significant packaging type in dairy packaging in 2013 with the highest retail volume share. The two most commonly found liquid carton types in Malaysia are brick liquid cartons and gable-top liquid cartons. Gable-top ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Malaysia

Glass maintained its leading position as a major pack type for sauces, dressings and condiments in Malaysia over the review period. A large number of sauces, dressings and condiments are still presented in glass bottles and glass jars. These glass ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Baby Food Packaging in Malaysia

In 2013 baby food packaging experienced volume growth as an increasing number of parents demonstrated a willingness to spend on their children. Parents in Malaysia are attracted to convenient types of baby food packaging, for instance glass and ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Luxury Goods in Malaysia

Luxury goods in Malaysia continued to benefit from strong GDP performance with over 5% GDP growth in 2013. Strong GDP growth indicated a strong economic performance boosted by projects such as Economic Transformation Programme (ETP) initiated by ...

Jun 2014 | US$1,100 | Pages: 86 | Add to cart | View details

Country Report

Other Hot Drinks in Malaysia

The off-trade value growth in other hot drinks in 2013 was same as in 2012 due to stable consumer demand. Moreover, consumers are more health conscious these days and the products in this category meet this demand.

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Hot Drinks in Malaysia

Hot drinks continued to be popular in Malaysia and were consumed on a daily basis. In 2013, hot drinks posted stable growth in current retail value and retail volume terms. Coffee continued to drive demand among consumers in 2013. In addition, the ...

Jun 2014 | US$1,900 | Pages: 41 | Add to cart | View details

Country Report

Tea in Malaysia

Tea posted sluggish growth in 2013. The main reason for this drop in demand was the shift from traditional drinks to modern and easy-to-use drinks. There was greater demand for instant drinks, especially coffee, due to a wider variety of products and...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Coffee in Malaysia

Product convenience along with product innovation by producers positively affected the growth of coffee. The desire of Malaysians to have an easy lifestyle and the quick thinking on the producers’ part to accommodate that helped coffee to post ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Future Demographic

Malaysia in 2030: The Future Demographic

In 2030, the population of Malaysia will reach 36.0 million, an increase of 22.6% from 2012. Population growth has been slowing down since the 1980s and this will continue in 2012-2030 due to a fall in natural change after 2016 and lower rates of net...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Packaged Food in Malaysia

Despite the slowdown in Malaysia’s economy, packaged food is set to continue to register healthy current value growth in 2013. The industry is expected to be driven by good performances from categories such as meal replacement slimming, pro/pre ...

May 2014 | US$6,500 | Pages: 263 | Add to cart | View details

Country Report

Vacuum Cleaners in Malaysia

Vacuum cleaners saw stronger current value growth of 6% in 2013 than 2012, owing to consumers’ rising demands for convenience. Hectic lifestyles of consumers prompted them to continue seeking convenience in their daily lives. Vacuum cleaners thus ...

May 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Air Treatment Products in Malaysia

During June and July 2013, haze resulting from forest fires in Indonesia adversely affected Malaysia’s air conditions. June 2013 saw Muar and Ledang in southern Johor state hitting more than 750 in the Air Pollutant index, with the government ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Dishwashers in Malaysia

Dishwashers registered slower current value growth in 2013 compared to that of the previous year, though it was still relatively high at 12% given its small base. As consumers are accustomed to hand washing their dishes, demand for dishwashers ...

May 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Food Preparation Appliances in Malaysia

The Malaysian government continued to push through its healthy living campaigns in 2013, aiming to heighten consumers’ health consciousness. Consumers were thus increasingly cautious of their diets with many increasingly seeking to consume healthy ...

May 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Heating Appliances in Malaysia

Given the tropical weather of Malaysia that ranges from 25 to 35 degrees Celsius all-year round, it is thus redundant for consumers to own a heating appliance.

May 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Home Laundry Appliances in Malaysia

Home laundry appliances witnessed a stronger current value growth in 2013 than 2012 due to the fast rising prominence of eco-friendly home laundry appliances. With the increased publicity about global environmental issues, consumers were also more ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details
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