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Malaysia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia.

Malaysia StatisticsConsumer Lifestyles in Malaysia

Malaysia Country BriefingsFuture Demographics: Malaysia in 2030

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    Country Report

    Asian Speciality Drinks in Malaysia

    Feb 2017

    During 2016, Malaysian consumers tended to choose Asian speciality drinks because of rising health consciousness among both young consumers and the elderly. Many Malaysians perceive these products as potentially beneficial to their health during hot ...

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    Country Report

    Bottled Water in Malaysia

    Feb 2017

    The naturally tropical hot weather in Malaysia is the major reason for consumers needing to purchase a lot of bottled water as they seek to quench their thirsty anytime and anywhere and also to avoid sickness or to prevent feeling uncomfortable. The ...

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    Country Report

    Carbonates in Malaysia

    Feb 2017

    2016 saw several key carbonates brands experiencing declines in off-trade volume terms. In cola carbonates, Pepsi declined by 8% in value in 2016, while in non-cola carbonates, F&N declined marginally in value. These declines are the result of ...

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    Country Report

    Concentrates in Malaysia

    Feb 2017

    Demand for concentrates in Malaysia is driven mainly by Malay households as many Malay people have a strong preference for sweet drinks. Concentrates are a common beverage at mealtimes and they appeal to consumers as an affordable beverage which is ...

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    Country Report

    Energy Drinks in Malaysia

    Feb 2017

    During 2016, Malaysia’s leading energy drink brands focused more on convenience stores to improve their sales performances. This is mainly because consumers are increasingly frequenting convenience stores, with the leading chains in this retail ...

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    Country Report

    Juice in Malaysia

    Feb 2017

    During 2016, Malaysian consumers continued to purchase juice for family consumption, which meant that they generally preferred larger pack sizes such as 1-litre brick liquid cartons and 2-litre gable top cartons. For instance, the unit price for the ...

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    Country Report

    Soft Drinks in Malaysia

    Feb 2017

    Soft drinks generated strong off-trade current value and volume growth during 2016 as urbanisation and rising demand for convenience contributed to the strong performance of the industry. This can be seen in rising average unit prices in certain soft...

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    Country Report

    RTD Coffee in Malaysia

    Feb 2017

    During 2016, Malaysia’s key RTD coffee brands Nescafé and Wonda increased their volume sales through aggressive marketing campaigns and price promotions. For instance, 2016 saw Nestlé launch its Jom Nescafé campaign in a bid to encourage consumers to...

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    Country Report

    RTD Tea in Malaysia

    Feb 2017

    RTD tea was the most dynamic soft drinks category in Malaysia in 2016 as off-trade volume growth of 15% was recorded. Growth in the category is being driven by the rising demand for healthy, low sugar beverages. For example, green tea-based RTD tea ...

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    Country Report

    Sports Drinks in Malaysia

    Feb 2017

    In 2016, the 100 Plus sports drink brand became available in selected McDonalds fast food outlets as 100 Plus is usually consumed as a refreshment beverage in Malaysia and it is considered to be a healthier alternative to carbonates. The availability...

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    Country Report

    Coffee in Malaysia

    Jan 2017

    Existing players within coffee, especially instant coffee, continued to launch new product variants in 2016, such as Old Town Black Series, Super Essenso, Nescafé Latte Coconut and Aik Cheong Café Art Series. Moreover, aggressive marketing campaigns ...

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    Country Report

    Other Hot Drinks in Malaysia

    Jan 2017

    Other hot drinks continued to serve as an alternative to milk for consumers who were lactose-intolerant, and they also replaced the nutrition value gained from milk. Furthermore, existing players organised aggressive marketing campaigns such as ...

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    Country Report

    Hot Drinks in Malaysia

    Jan 2017

    Consumers are increasingly demanding more hot drinks, especially coffee and tea, which is due to the influence of beverages introduced through foodservice channels, where coffee and tea are the main signature beverages. As a result, consumers drink ...

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    Country Report

    Tea in Malaysia

    Jan 2017

    Health-consciousness is driving consumers to drink more tea as it contains less caffeine than coffee, a drug that can result in addiction to coffee. The influence of Japanese green tea is leading more consumers to choose tea, as green tea has been ...

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    Country Report

    Health and Beauty Specialist Retailers in Malaysia

    Jan 2017

    During 2016, Malaysian consumers became increasingly sophisticated about their purchases in consumer health and beauty and personal care due to their greater exposure to health and beauty information via the internet. For instance, more consumers are...

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    Country Report

    Home and Garden Specialist Retailers in Malaysia

    Jan 2017

    The weak economic conditions in Malaysia in 2016 saw consumers preferring to repair and upgrade their homes themselves instead of hiring interior designers to improve their home living environment. In response, the country’s home and garden ...

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    Country Report

    Internet Retailing in Malaysia

    Jan 2017

    /Homeshopping remains insignificant in Malaysia, with the channel continuing to suffer from a lack of popularity and low interest compared with internet retailing and store-based retail channels. In addition to the serious lack of public awareness of...

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    Country Report

    Mixed Retailers in Malaysia

    Jan 2017

    During 2016, the growing sophistication of Malaysia consumers drove them to look for unique products, especially with their rising exposure to international brands and trends via the internet and overseas travel. Unfortunately, this drew consumers ...

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    Country Report

    Retailing in Malaysia

    Jan 2017

    Retailing maintained a positive performance in 2016 despite softening economic conditions during the year. While this phenomenon reduced spending confidence among lower-income consumers, higher-income consumers seemed to be unaffected as many ...

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