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 Market Research for Malaysia

Euromonitor publishes reports on industries, consumers and demographics in Malaysia.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Malaysia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Malaysiain 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Malaysia statistics factfile.

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Country Report

Apparel and Footwear Specialist Retailers in Malaysia

Consumers are increasingly sophisticated due to exposure to foreign brands thanks to internet retailing. Younger consumers also learn of certain brands and international fashion trends from fashion magazines, thus they are excited to purchase brands ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Direct Selling in Malaysia

Direct selling remained popular in 2014 because of ongoing specialised product innovation. More consumers are attracted by special membership rewards and also the convenience of getting the products delivered by agents.

May 2015 | US$1,000 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Malaysia

Electronics and appliance specialist retailers saw 3% growth with 69 new outlets during 2014. Growing sophistication and the influence of advanced technology have encouraged consumers to own more electronics and appliances in the belief that this ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Grocery Retailers in Malaysia

Grocery retailers enjoyed 4% value growth during 2014. With more branded imported products entering Malaysia, consumers with mid- to high disposable income are willing to trade up for some items. Moreover, the variety of pricing strategies, such as ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Malaysia

Consumers are increasingly concerned about their beauty, with even men increasing their awareness of beauty products. Consumers prefer to shop at outlets that offer a one-stop solution for a variety of products, such as drugstores/parapharmacies, and...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Malaysia

Home improvement and gardening stores saw current value growth of 4% during 2014. The soft economic conditions in Malaysia during 2014 discouraged consumers from using interior designers to improve their homes, preferring to save money by doing the ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Homeshopping in Malaysia

Homeshopping is still negligible in Malaysia during 2014.

May 2015 | US$1,000 | Add to cart | View details

Country Report

Internet Retailing in Malaysia

Internet retailing recorded strong current value growth in 2014 due to its convenience. Other than its 24/7 availability, it also offers a huge product portfolio with regular price promotions, fuelled by competition among the top players. Thus, ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Malaysia

Despite the weak economic conditions in 2014 consumers are still hungry for leisure and personal goods, especially handbags and jewellery. Amid the economic turmoil, younger consumers like to portray an image of a self-confident person who knows ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Mixed Retailers in Malaysia

Mixed retailers will face strong competition from specialist retailers and internet retailing over the forecast period. Growing sophistication and an increase in spending confidence has contributed to this. These reasons are making consumers switch ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Retailing in Malaysia

Malaysia’s economic growth was much better than that of neighbouring countries such as the Philippines, Indonesia and Thailand. It is mainly driven by the opening of large shopping malls that have increased the shopping lifestyle in Malaysia. With ...

May 2015 | US$2,100 | Add to cart | View details

Country Report

Vending in Malaysia

Strategically located with easy access, parking spaces and a hassle-free customer experience, convenience stores, especially 7-Eleven, acted aggressively to challenge vending in 2014. By offering a variety of food, drinks and other convenient items, ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Packaged Food in Malaysia

Malaysia benefited from a strong economic performance during the review period, with 2014 notably seeing the strongest real GDP growth since 2010. The introduction of the country's first minimum wage towards the end of the review period and low ...

May 2015 | US$7,150 | Pages: 283 | Add to cart | View details

Country Report

Bakery in Malaysia

Artisanal players maintained an active lead in sales in 2014 with a 59% value share recording value sales of MYR1.1 billion. Artisanal players led in baked goods because they offered fresh products with lower prices and many small and unpopular ...

May 2015 | US$2,100 | Pages: 74 | Add to cart | View details

Country Report

Baked Goods in Malaysia

The positive growth of baked goods was mainly due to the products being indispensable for consumption by everyone either at breakfast or tea breaks. Fortified or functional bread products were introduced, and consumers started to choose these ...

May 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Biscuits in Malaysia

The growing demand for healthy packaged food drove manufacturers from other categories to introduce biscuits during 2013 and 2014. For instance, Quaker Products (M) Sdn Bhd introduced Quaker Oat Cookies with Honey Nuts in 2012 and added more variants...

May 2015 | US$1,000 | Pages: 54 | Add to cart | View details

Country Report

Breakfast Cereals in Malaysia

Breakfast cereals remained a popular consumer choice in packaged food due to health awareness. This was because cereals are commonly thought of as a health food to reduce cholesterol levels, especially for older people. Moreover, government media ...

May 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Ice Cream in Malaysia

The presence of premium brands increased as consumers have become used to indulging on ice cream as a food to relax and part of their lifestyle incorporating tasty, quality products. Besides, the tropical weather boosted sales of ice cream, with ...

May 2015 | US$1,000 | Pages: 60 | Add to cart | View details

Country Report

Oils and Fats in Malaysia

In 2014, oils and fats continued to grow in line with the review period because consumers are eating out more and cooking less at home. Thus, consumers only purchase oils and fats products once in a while. The increasing demand for meal solutions ...

May 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Snack Bars in Malaysia

Snack bars remained a niche but with the growing affluent groups and health-conscious consumers boosting sales performance in 2013 and 2014. The positive growth was also due to consumers‘ desire to look fit and stay healthy by consuming protein bars ...

May 2015 | US$1,000 | Pages: 53 | Add to cart | View details

Country Report

Spreads in Malaysia

Spreads grew strongly as the demand for packaged/industrial breads increased and spreads became complementary products for breads. Consumers had plenty of choice and can never get bored with variants such as chocolate spreads, apricot taste, mixed ...

May 2015 | US$1,000 | Pages: 54 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Malaysia

Sauces, dressings and condiments remains a category of products which are considered essential in all Malaysian kitchens, especially as Malaysian people now focus greatly on the taste and flavour of their food. Whether sauces, dressings and ...

Apr 2015 | US$1,000 | Pages: 62 | Add to cart | View details

Country Report

Soup in Malaysia

During 2014, Malaysian consumers continued to consume soup as a part of their daily meals. In addition, soup is an essential dish for all Chinese Malaysians, even some Malays like soup. However, many Malaysian consumers are reluctant to prepare ...

Apr 2015 | US$1,000 | Pages: 56 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Malaysia

The 3% current value growth recorded in sweet and savoury snacks during 2014 was commensurate with the 4% current value growth recorded in the category during 2013. This is because Malaysian consumers are generally willing to purchase sweet and ...

Apr 2015 | US$1,000 | Pages: 58 | Add to cart | View details

Country Report

Noodles in Malaysia

Many Malaysian consumers have begun to worry about the 6% rate of GST which is due to be implemented in the country during April 2015. In combination with slow salary increases, this new tax is expected to place limits on consumer spending levels. In...

Apr 2015 | US$1,000 | Pages: 59 | Add to cart | View details

Country Report

Pasta in Malaysia

Many Malaysian people remain concerned about the implementation of a 6% rate of goods and services tax (GST) during April 2015 and this has motivated increasing numbers of Malaysians to focus more time on their work so that they can earn higher ...

Apr 2015 | US$1,000 | Pages: 55 | Add to cart | View details

Country Report

Dried Processed Food in Malaysia

Dried processed food saw a 7% rise in current value sales during 2014 as higher consumption of pasta and noodles gained popularity. This is mainly because these products have become staples for people with hectic schedules and some youngsters take ...

Apr 2015 | US$1,000 | Pages: 63 | Add to cart | View details

Country Report

Frozen Processed Food in Malaysia

Consumers started worrying about implementation of the 6% GST in 2015; this alongside slow salary increases is constraining consumers’ willingness to increase their expenses. In 2014 consumers were also facing high competition from foreign workers, ...

Apr 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Ready Meals in Malaysia

In 2014 current value sales of ready meals rose by 4%. Consumers started worrying about implementation of the 6% GST in 2015; alongside slow salary increases this has limited consumers’ willingness to spend too much. Because consumers are also facing...

Apr 2015 | US$1,000 | Pages: 56 | Add to cart | View details

Country Report

Canned/Preserved Food in Malaysia

Slow economic conditions and consumers starting to worry about implementation of the 6% GST from April 2015, alongside slow increases in salary, are limiting consumers’ spending levels. Consumers are also facing high competition from foreign workers,...

Apr 2015 | US$1,000 | Pages: 55 | Add to cart | View details

Country Report

Chilled Processed Food in Malaysia

Consumers are more adapted to Western culture through internet exposure and travelling. Also rising awareness about health and wellness has caused some consumers to move away from canned/preserved food to chilled processed food. Consumers claim that ...

Apr 2015 | US$1,000 | Pages: 54 | Add to cart | View details

Country Report

Luxury Goods in Malaysia

In 2014, Malaysia recorded GDP growth of 5% - an increase from earlier in the review period. Demand for luxury goods was boosted by improving economic conditions and rising consumer confidence. In conjunction with enhanced economic performance, ...

Apr 2015 | US$1,225 | Pages: 72 | Add to cart | View details

Country Report

Confectionery in Malaysia

Mondelez (M) Sales Sdn Bhd (formerly known as Kraft Foods (M) Sdn Bhd) is predicted to retain its lead of chocolate confectionery in 2014 with 24% value share. The company is popular for its tablets dairy milk chocolate products due to aggressive ...

Apr 2015 | US$2,100 | Pages: 73 | Add to cart | View details

Country Report

Gum in Malaysia

Sugar free gum is predicted to post the highest growth in 2014, while other gums will experience marginally slower growth compared to 2013. Great health consciousness was one reason, while consumers showed a tendency to search for reduced sugar ...

Apr 2015 | US$1,000 | Pages: 53 | Add to cart | View details

Country Report

Sugar Confectionery in Malaysia

Boiled sweets is predicted to record negative growth in 2014 with a decline of 1% in current value terms. The reasons were due to lack of advertising and other sugar confectionery had taken away share such as medicated confectionery and mints.

Apr 2015 | US$1,000 | Pages: 58 | Add to cart | View details

Country Report

Chocolate Confectionery in Malaysia

Consumers seek value pack chocolate especially countlines and bagged selflines/softlines and also economy packs that offer value-for-money. This was due to the high inflation rate and low to medium-income consumers who may not be able to afford ...

Apr 2015 | US$1,000 | Pages: 58 | Add to cart | View details

Country Report

Dairy in Malaysia

Nestlé (Malaysia) Bhd is set to continue to lead sales with 34% current value growth gained and accounted for RM793 million value sales in 2014. The company enjoys successful results which were mainly due to its aggressive advertising and campaigns ...

Apr 2015 | US$2,100 | Pages: 86 | Add to cart | View details

Country Report

Cheese in Malaysia

Cheese is widely accepted by all consumers as it contains health advantages and many consumers tend to purchase it for their children due to its high calcium content. Moreover, cheese is highly used in cooking.

Apr 2015 | US$1,000 | Pages: 54 | Add to cart | View details

Country Report

Meal Replacement in Malaysia

The obese population in Malaysia consistently increased by 2% with 4,751 Malaysians facing obesity problems out of 30 billion in 2014; this is estimated to reach 5,494 people in 2019. The serious obesity problem resulted in consumers eagerly seeking ...

Apr 2015 | US$1,000 | Pages: 56 | Add to cart | View details

Country Report

Drinking Milk Products in Malaysia

Shortage supply was due to the growing demand for milk products in 2014 and some brands were imported from overseas such as New Zealand and Australia. Consumers tend to prefer milk drinks as they are high in calcium and good for bones and general ...

Apr 2015 | US$1,000 | Pages: 60 | Add to cart | View details

Country Report

Other Dairy in Malaysia

High demand for other dairy was driven by health awareness campaigns supported by the government through media broadcasts. Companies like Nestlé also organised aggressive road shows and events to promote to the need to live healthy lifestyles by ...

Apr 2015 | US$1,000 | Pages: 59 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Malaysia

Increasing health awareness among consumers and aggressive promotional activities such as road shows and discounts boosted sales of yoghurt and sour milk products during 2013 and 2014. Yoghurt and sour milk products is commonly perceived as ...

Apr 2015 | US$1,000 | Pages: 59 | Add to cart | View details

Country Report

Baby Food in Malaysia

Apr 2015 | US$1,000 | Pages: 58 | Add to cart | View details

Country Report

Financial Cards and Payments in Malaysia

Financial cards transaction value increased more strongly in 2014 than in 2013. Improved economic conditions in 2014 resulted in a rise in consumer spending confidence – a development that in turn boosted financial card transaction value. Financial ...

Mar 2015 | US$2,100 | Pages: 61 | Add to cart | View details

City Review

Kuala Lumpur City Review

Kuala Lumpur is the key political, financial and economic hub of Malaysia and one of the fastest-growing cities in Asia Pacific. The official plans to place the city among the world's top cities by 2020 include strong economic growth, tackling ...

Feb 2015 | US$725 | Pages: 23 | Add to cart | View details

Country Report

Consumer Lending in Malaysia

Consumer lending recorded slower current value growth in both gross lending and outstanding balance terms in 2014. Malaysia’s household debt to GDP ratio stood at close to 89% as of 2013, thus forcing the Malaysian government to take further action ...

Feb 2015 | US$2,100 | Pages: 12 | Add to cart | View details

Country Report

Jewellery in Malaysia

Consumers in Malaysia favour costume jewellery over real jewellery in volume terms, since they are pampered by the large range of costume jewellery brands in Malaysia. Various international players specialising in costume jewellery continue to ...

Feb 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Personal Accessories in Malaysia

In 2014 Malaysia displayed a stronger GDP, leading to higher demand for personal accessories. Various categories, such as bags and luggage, jewellery and writing instruments, also showed higher demand in both value and volume terms. However, growth ...

Feb 2015 | US$1,225 | Pages: 69 | Add to cart | View details

Country Report

Watches in Malaysia

The collection of luxury watches is increasingly important in Malaysia, as a result of various campaigns launched by leading players such as Swiss Watch Gallery in collaboration with Tourism Malaysia. The Art of Time is Malaysia’s premier luxury ...

Feb 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Writing Instruments in Malaysia

Despite more electronic devices being used by consumers in Malaysia, it is unlikely that they were replacing the use of writing instruments during 2014. Large numbers of writing instruments, in terms of colouring products, pens and pencils, are still...

Feb 2015 | US$1,000 | Pages: 23 | Add to cart | View details
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