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 Market Research for Malaysia

Euromonitor publishes reports on industries, consumers and demographics in Malaysia.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Malaysia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Malaysiain 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Malaysia statistics factfile.

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Country Report

Homewares in Malaysia

Homewares posted current value growth of 3% in 2013 to reach sales of MYR1,471 million. Increasingly hectic lifestyles and the rise in living standards caused consumers to choose to dine at home more often compared to eating out. The need for ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in Malaysia

Although Malaysia experienced slightly slower economic growth in 2013, home and garden registered positive and stronger value growth than in 2012 due to changes in consumers’ lifestyles, their growing sophistication and higher disposable incomes that...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Gardening in Malaysia

Malaysian consumers often consider gardening to be an activity of low importance. Those living in city areas with hectic lifestyles tend to think of gardening that includes mowing the lawn, trimming hedges and bushes, planting seeds and bulbs, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in Malaysia

Home furnishings recorded negligible value growth in 2013 reaching MYR5,374 million. With the slow economic conditions and high property prices in Malaysia, consumers continue to shy away from spending on home furnishings. Many are struggling to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Improvement in Malaysia

Malaysian consumers prefer to engage in DIY when it comes to home improvement especially for small repairs, and painting walls, for instance. With more information and tips on DIY available on the internet, consumers can easily learn how to do simple...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Juice in Malaysia

Variation was the key factor behind the development and growth of juice. This was reflected in new offerings gaining popularity in the marketplace. Juice drinks (up to 24% juice), which includes fruit extracts and fruit punches, was widely popular.

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Soft Drinks in Malaysia

2013 was a good year for soft drinks, as it experienced considerable growth in both total value and volume sales. Owing to uniqueness in terms of product offer, coupled with the climate of Malaysia, soft drinks witnessed robust demand. The consumers’...

Jun 2014 | US$1,900 | Pages: 90 | Add to cart | View details

Country Report

RTD Coffee in Malaysia

As a result of convenience, coupled with the strong coffee culture in Malaysia, an increasing number of consumers are in favour of RTD coffee at the end of the review period. RTD coffee’s increasing popularity in Malaysia supported strong off-trade ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

RTD Tea in Malaysia

Consumers in Malaysia are gradually becoming aware of the benefits of leading a healthy lifestyle. The increasing number of health-conscious consumers is the result of several contributory factors such as urbanisation, rising disposable income and ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Sports and Energy Drinks in Malaysia

In 2013, sports and energy drinks registered strong, but significantly slower, growth in off-trade volume and value terms. This was partly due to competition from other types of soft drinks, such as carbonates, RTD tea and RTD coffee. In addition, ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Asian Speciality Drinks in Malaysia

The popularity of Asian speciality drinks is due to the culture trends and habits of consumers in Malaysia. Popular Asian speciality drinks include grass jelly drinks and sugar cane. These drinks are widely consumed by Malaysians throughout the year....

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Bottled Water in Malaysia

Bottled water registered robust growth in off- and on-trade volume and value sales in 2013, mainly due to the wide variety of products available in the country. Moreover, as water consumption is a daily requirement, convenience packaging and ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Carbonates in Malaysia

A growing demand for carbonates, especially low calorie versions, propelled on- and off-trade volume sales in 2013. The changing demography of Malaysia helped carbonates to develop and grow in volume and value sales. Carbonates attracted young ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Concentrates in Malaysia

Malaysian consumers are becoming more aware of the benefits of leading a healthy lifestyle. The increasing number of health-conscious consumers is the result of several contributory factors such as rising disposable income and healthcare costs, ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Luxury Goods in Malaysia

Luxury goods in Malaysia continued to benefit from strong GDP performance with over 5% GDP growth in 2013. Strong GDP growth indicated a strong economic performance boosted by projects such as Economic Transformation Programme (ETP) initiated by ...

Jun 2014 | US$1,100 | Pages: 86 | Add to cart | View details

Country Report

Other Hot Drinks in Malaysia

The off-trade value growth in other hot drinks in 2013 was same as in 2012 due to stable consumer demand. Moreover, consumers are more health conscious these days and the products in this category meet this demand.

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Hot Drinks in Malaysia

Hot drinks continued to be popular in Malaysia and were consumed on a daily basis. In 2013, hot drinks posted stable growth in current retail value and retail volume terms. Coffee continued to drive demand among consumers in 2013. In addition, the ...

Jun 2014 | US$1,900 | Pages: 41 | Add to cart | View details

Country Report

Tea in Malaysia

Tea posted sluggish growth in 2013. The main reason for this drop in demand was the shift from traditional drinks to modern and easy-to-use drinks. There was greater demand for instant drinks, especially coffee, due to a wider variety of products and...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Coffee in Malaysia

Product convenience along with product innovation by producers positively affected the growth of coffee. The desire of Malaysians to have an easy lifestyle and the quick thinking on the producers’ part to accommodate that helped coffee to post ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Future Demographic

Malaysia in 2030: The Future Demographic

In 2030, the population of Malaysia will reach 36.0 million, an increase of 22.6% from 2012. Population growth has been slowing down since the 1980s and this will continue in 2012-2030 due to a fall in natural change after 2016 and lower rates of net...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Packaged Food in Malaysia

Despite the slowdown in Malaysia’s economy, packaged food is set to continue to register healthy current value growth in 2013. The industry is expected to be driven by good performances from categories such as meal replacement slimming, pro/pre ...

May 2014 | US$6,500 | Pages: 263 | Add to cart | View details

Country Report

Vacuum Cleaners in Malaysia

Vacuum cleaners saw stronger current value growth of 6% in 2013 than 2012, owing to consumers’ rising demands for convenience. Hectic lifestyles of consumers prompted them to continue seeking convenience in their daily lives. Vacuum cleaners thus ...

May 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Air Treatment Products in Malaysia

During June and July 2013, haze resulting from forest fires in Indonesia adversely affected Malaysia’s air conditions. June 2013 saw Muar and Ledang in southern Johor state hitting more than 750 in the Air Pollutant index, with the government ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Dishwashers in Malaysia

Dishwashers registered slower current value growth in 2013 compared to that of the previous year, though it was still relatively high at 12% given its small base. As consumers are accustomed to hand washing their dishes, demand for dishwashers ...

May 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Food Preparation Appliances in Malaysia

The Malaysian government continued to push through its healthy living campaigns in 2013, aiming to heighten consumers’ health consciousness. Consumers were thus increasingly cautious of their diets with many increasingly seeking to consume healthy ...

May 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Heating Appliances in Malaysia

Given the tropical weather of Malaysia that ranges from 25 to 35 degrees Celsius all-year round, it is thus redundant for consumers to own a heating appliance.

May 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Home Laundry Appliances in Malaysia

Home laundry appliances witnessed a stronger current value growth in 2013 than 2012 due to the fast rising prominence of eco-friendly home laundry appliances. With the increased publicity about global environmental issues, consumers were also more ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Irons in Malaysia

Irons witnessed a slower current value growth in 2013 than 2012 due to the maturity and high penetration of irons in Malaysia. However, rural consumers trading up from traditional dry irons to that of traditional steam irons or even ironing systems ...

May 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Large Cooking Appliances in Malaysia

Large cooking appliances witnessed a slightly stronger current value growth in 2013 than 2012. The essential nature of large cooking appliances including built-in hobs and cooker hoods for households continued to drive the category in 2013. ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Microwaves in Malaysia

Microwaves witnessed a stable current value growth of 6% in 2013 versus similar growth in 2012. Consumer demand for convenience benefitted microwaves as it can save time for consumers in heating up food. This is especially essential for consumers as ...

May 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Consumer Appliances in Malaysia

Despite the soft economic conditions in Malaysia during 2013, consumer appliances managed to record a stronger current value than 2012 and stable volume growth. Consumer demand for eco-friendly, energy-saving and convenient consumer appliances ...

May 2014 | US$2,400 | Pages: 127 | Add to cart | View details

Country Report

Personal Care Appliances in Malaysia

Heightened exposure to international beauty and grooming trends through the internet and other media continued to raise consumers’ image consciousness in 2013. Improved disposable incomes of consumers over the end review period also increased their ...

May 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Refrigeration Appliances in Malaysia

Refrigeration appliances clocked slightly slower current value growth in 2013 than in 2012. Despite the relatively high penetration of refrigeration appliances in Malaysia, for instance fridge freezers was at 58% penetration in 2013, consumers’ ...

May 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Small Cooking Appliances in Malaysia

Small cooking appliances witnessed a slightly slower current value growth in 2013 than 2012 due to the increased penetration and maturity of categories such as toasters, slow cookers and rice cookers. On the other hand, consumer demand for ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Malaysia

Small kitchen appliances (non-cooking) registered a slower current value growth in 2013 than 2012. The essential nature of kettles in households saw it already accounting for a high penetration rate in Malaysia, thus restricting the overall growth ...

May 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Dermatologicals in Malaysia

Higher education level and better knowledge about dermatological diseases made consumers more comfortable with seeking self-medication. Dermatologicals recorded good growth of over 3% in 2013, which was just slightly slower than the review period’s ...

Apr 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Digestive Remedies in Malaysia

Digestive remedies continued to record good growth in 2013 at over 3% in current value sales. In general, Malaysian food requires lots of oil and seasonings with a strong flavour. As such, many people usually have difficulty digesting their food. ...

Apr 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Herbal/Traditional Products in Malaysia

Herbal/traditional consumer health products continued to be favoured by many consumers thanks to the perception that they have fewer harmful side effects on the body compared to non-herbal/traditional products. There were a rising number of consumers...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Malaysia

Malaysia has been a party to the World Health Organization’s (WHO) Framework Convention on Tobacco Control since 2005, and since then it has imposed many laws to control the number of smokers such as designing smoke-free areas, tightening tobacco ...

Apr 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Consumer Health in Malaysia

Consumer health in Malaysia recorded slightly slower growth in 2013 as compared to 2012 and the review period’s CAGR, mainly due to the maturity of most products. There were no significant events and happenings in 2013 to result in a stronger overall...

Apr 2014 | US$2,400 | Pages: 91 | Add to cart | View details

Country Report

Sports Nutrition in Malaysia

Sports nutrition recorded a 4% growth in value terms in 2013. Demand for sports nutrition continued to grow strongly as more and more people went to the gym to keep fit and maintain a healthy lifestyle. More men were taking protein products together ...

Apr 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Malaysia

Vitamins and dietary supplements recorded good performance with over 7% current value growth in 2013. People consumed vitamins and dietary supplements for various reasons, either as daily nutrition supplements or as a way to prevent sickness in the ...

Apr 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Weight Management in Malaysia

Weight management continued to see strong double-digit growth in 2013, which could be attributed to the rising awareness of body figures and the need to look slim and beautiful of many urban consumers. Malaysian food traditionally has an oily nature;...

Apr 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Wound Care in Malaysia

Wound care continued to record good growth in 2013 with almost 3% in retail value. Many wound care products, such as plasters/bandages, gauze and tape, were considered necessities for most households. Many people kept stock of these products at home ...

Apr 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Adult Mouth Care in Malaysia

Busier and more hectic lifestyles, together with the habit of eating oily and spicy food amongst Malaysian consumers, led to high prevalence of gum and mouth diseases, including mouth ulcers, periodontal diseases and others. As a result, adult mouth ...

Apr 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Analgesics in Malaysia

Analgesics are indispensable medicines for most Malaysian households. The category has many well-known brands that have existed for a long time and have high consumer awareness, such as Panadol, Tiger Balm, Salonpas and so on. In 2013, the category ...

Apr 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Calming and Sleeping in Malaysia

In 2013, there was no announcement of plans to switch calming and switching products to below-the-counter or OTC in the near future due to potentially harmful ingredients in such products.

Apr 2014 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia

Due to their busier lifestyle, many consumers sought OTC products for self-medication instead of seeing the doctor as a way to save time so that they could return to work earlier. Most people became more comfortable with self-medication for minor ...

Apr 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Other Dairy in Malaysia

The essential nature of other dairy, particularly plain condensed/evaporated milk, which is widely used in beverages and food items, supported the performance of other dairy in 2013. Rising health consciousness of consumers also drove them to ...

Apr 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Sugar Confectionery in Malaysia

Sugar confectionery witnessed slower current value growth in 2013 than in 2012 due to consumers’ reduced intake of sugar confectionery due to their increased health consciousness. The government’s continued push of healthy living campaigns made ...

Apr 2014 | US$900 | Pages: 52 | Add to cart | View details
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