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 Market Research for Malaysia

Euromonitor publishes reports on industries, consumers and demographics in Malaysia.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Malaysia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Malaysiain 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Malaysia statistics factfile.

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Country Report

Full-Service Restaurants in Malaysia

Full-service restaurants became more competitive due to the stronger growth in other categories, especially cafés/bars in 2013. Operators of full-service restaurants offered home delivery services to gain foodservice value shares. Some companies ...

Dec 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Malaysia

High congestion and long queues have caused consumers to switch their eating habits in search of time savings and convenience. Consumers have become more value conscious, especially due to the price hikes in commodity products and petrol. As a ...

Dec 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Self-Service Cafeterias in Malaysia

Self-service cafeterias recorded slower current value sales growth in 2013. More consumers preferred full-service restaurants or fast food outlets with a good ambience. Besides, self-service cafeterias offer less choice in terms of food and beverages...

Dec 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Malaysia

The growing number of visitors has helped street stalls/kiosks to grow rapidly, especially as the government is promoting Malaysia as an international tourism destination. The local food offer has been widely promoted and Penang has been listed as a ...

Dec 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cafés/Bars in Malaysia

Cafés and bars are present in most urban and suburban areas. In particular, young people like to hang out with friends in these outlets, where they are willing to spend more time and money. Cafés and bars also offer food and special beverages to ...

Dec 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Fast Food in Malaysia

The rising number of young people consuming fast food has encouraged operators to develop their businesses. Thus, fast food operators are maintaining and/or upgrading their facilities to offer TV, radio, Wi-Fi and cable plug services. These ...

Dec 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Consumer Foodservice in Malaysia

Over the review period, categories like full-service restaurants, self-service cafeterias and street stalls/kiosks recorded relatively moderate foodservice value growth. Consumers continued to prefer to visit cafés and fast food outlets for their ...

Dec 2014 | US$1,900 | Pages: 118 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Malaysia

Consumers continued to dine out in 2013 as more parents work and lack the time to cook meals at home. Besides, many consumers are choosing to eat in outlets located conveniently near their office or home. Therefore, leisure has become an increasingly...

Dec 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Cat Food in Malaysia

More consumers are adopting a cat as public awareness of cat adoption increases, due to the efforts by organisations such as SPCA and MDDB in 2013. New adoption programmes and events are scheduled for in 2014.

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Dog Food in Malaysia

More households are adopting a dog as public awareness of dog adoption increases. Non-governmental organisations in Malaysia such as SPCA and MDDB promoted dog adoption in 2013 and new programmes and events were scheduled for 2014.

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Other Pet Food in Malaysia

Different consumer trends are evident in other pets. For example, 2013 was the Year of the Snake in the Chinese, which increase the interest in keeping snakes as pets. Meanwhile, fish ownership has increased as Malays consider some fish to be lucky ...

Dec 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Pet Care in Malaysia

Pet care registered slower current value growth in 2013, compared with 2012. Growth was mainly limited by economic conditions, due to the new implementation of economic strategies imposed by the government. The aggressive competition in pricing, ...

Dec 2014 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Pet Products in Malaysia

More and more owners are treating their pets as life companions. As a result, they are willing to spend on pet products to enhance the wellbeing of their animals. This trend is continuous as more pet products appear in different distribution ...

Dec 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cigarettes in Malaysia

Cigarettes recorded stronger current value growth in 2013 than 2012 owing to the hike in excise duty. In late 2013, the government announced a 14% increase in excise duty that prompted players, including British American Tobacco (Malaysia), to impose...

Dec 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Cigars in Malaysia

Cigars recorded stronger current value and volume growth in 2013 than in 2012, with the improving economy encouraging many people to trade-up to cigars. This was especially the case with cigars, which are perceived as a status symbol. In addition, ...

Dec 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Tobacco in Malaysia

In 2013, a 14% increase in excise duty boosted cigarettes current value sales but adversely affected volume growth. The government’s continued push of anti-smoking campaigns coupled with rising consumer health consciousness also contributed to the ...

Dec 2014 | US$1,900 | Pages: 49 | Add to cart | View details

Country Report

Smokeless Tobacco in Malaysia

There was no specific legal status pertaining to smokeless tobacco in Malaysia as of 2013. This was due to the negligible status of smokeless tobacco in view of a general lack of brand presence.

Dec 2014 | US$900 | Add to cart | View details

Country Report

Smoking Tobacco in Malaysia

Smoking tobacco recorded stronger current value and volume growth in 2013 than in 2012. The competitive and affordable pricing of smoking tobacco products continued to attract the interests of rural and low income consumers.

Dec 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Apparel Accessories in Malaysia

Apparel accessories posted a slower value growth in 2013 as compared to 2012 because consumers were spending cautiously on non-essential items due to price increases of commodity products and fuel consumption. Many consumers reduced their monthly ...

Nov 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Childrenswear in Malaysia

Value growth of childrenswear registered a relatively lower rate in 2013 as compared to 2012.Parents with low and medium income chose to purchase cheaper price brands or private label for their children’s apparel, as they believe it is pointless to ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Footwear in Malaysia

Footwear was experiencing slower growth in 2013 with a 8% current value growth while in 2012 it has posted a 9% value growth. This was because of government policies which has impacted consumers’ spending patterns as some consumers will only purchase...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Hosiery in Malaysia

Hosiery maintained its value growth in both 2012 and 2013 as there is only a few players present in the market. Domestic, locally-made brands and imported brands, which were not as popular but were cheaper, were sold in many channels such as footwear...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Jeans in Malaysia

Jeans were experiencing a relatively slightly slower growth in 2013 as compared to 2012 due to product maturity. However, consumers remained quality conscious and expect the jeans to be comfortable while wearing. Increasingly, new brands were seen in...

Nov 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Menswear in Malaysia

Government policies caused consumers to spend less on non-essential items because of price increases in fuel, electricity tariffs, commodity products and upcoming GST. Hence, menswear is expected to see slow growth in 2013 because men have more ...

Nov 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Apparel and Footwear in Malaysia

Apparel fluctuated in growth in the review period as many apparel companies were affected by price discounts while operational costs increased continuously. In the review period, many apparel companies faced financial losses during quarterly reviews ...

Nov 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

Sportswear in Malaysia

Sportswear maintained its growth in 2013 and 2012 with 6% value growth gained. The reason was due to many sporting activities were organised in Malaysia throughout the years such as adidas King of the Road, Marathon in Kuala Lumpur and Penang Bridge....

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Womenswear in Malaysia

Consumers are cautious in their expenditure as a result of higher inflation rate and higher living standard. Therefore, many designs and styles, as well as new arrivals items, were being introduced by many players in order to attract more consumers ...

Nov 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Car Rental in Malaysia

Car rental experienced a higher rate of growth during 2013, with 7% value growth demonstrated compared to only 5% growth in 2012. Despite an economic slowdown around the globe as well as Malaysia, car rental in Malaysia managed to sustain sales due ...

Nov 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Health and Wellness Tourism in Malaysia

Health and wellness or medical tourism in Malaysia is governed by an official organisation called Malaysia Healthcare Travel Council (MHTC). MHTC is a primary agency entrusted by the Malaysian Government to focus on developing and promoting medical ...

Nov 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Travel and Tourism in Malaysia

Despite slower GDP growth during the review period, some consumers still preferred to travel but would rather choose to spend less during travelling. As such, they traded down to travel accommodation with lower prices or travelling with ...

Nov 2014 | US$1,900 | Pages: 71 | Add to cart | View details

Country Report

Tourism Flows Domestic in Malaysia

Domestic tourism encountered marginally slower volume growth in 2013 with a 7% increase in number of trips during 2013. In addition, domestic tourism posted merely 6% value growth in receipt generated from tourism domestically. Consumers spending on ...

Nov 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourism Flows Inbound in Malaysia

International arrivals grew by 4% in number of trips in 2013, compared to a mere 1% volume growth in 2012. Stronger volume growth identified in international arrivals is mainly due to strong promotional efforts shown by the tourism board of Malaysia ...

Nov 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Tourism Flows Outbound in Malaysia

Tourism flows outbound posted 3% increase in total number of trips in 2013 which was marginally slower than trips volume growth during 2012. Malaysians continued to show a strong interest in travelling overseas despite the global economic slowdown. ...

Nov 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Tourist Attractions in Malaysia

Tourism Malaysia made strong effort to promote more tourist attractions, therefore boosting growth of the category. General information on tourist attractions in Malaysia categorised by states can be found online on Tourism Malaysia’s official ...

Nov 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Transportation in Malaysia

During the review period, transportation increased by 10% in current value terms with air demonstrating the strongest performance with 11% value growth. Transportation in Malaysia indicated a stronger performance compared to 2012 due to more tourists...

Nov 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Travel Accommodation in Malaysia

Hotels experienced 4% current value growth in 2013, marginally lower compared to 2012. Independent hotels posted stronger performance than chained hotels with more than 4% value growth achieved. In line with lower economic growth identified ...

Nov 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Travel Retail in Malaysia

Travel retail of Malaysia in 2013 outperformed growth in 2012 with 17% current value growth. This was supported by a boost in arrivals numbers and the maintained level of tourism flow domestic trips. Sales of travel retail package holidays continued ...

Nov 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Malaysia

RTDs/high-strength premixes saw a decline in demand during 2013, partly due to the wider choices of close substitutes like wine and beer. In addition to the increasing number of alternatives, its growth was also hampered by the perception of being a ...

Nov 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Spirits in Malaysia

Spirits continued to see strong volume growth in Malaysia in 2013, particularly in on-trade channels. Supported by the rapid expansion of on-trade outlets, the demand for spirits soared as young working adults preferred spirits as social drinks in ...

Nov 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Wine in Malaysia

There was a shift in preference towards wine, especially among young working adults who are becoming increasingly sophisticated with wine drinking. The perception of wine as a healthier choice than cognac and whisky further propelled demand in ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Beer in Malaysia

The unpredictability in the domestic economy because of the global recession in 2013 dampened the growth of Malaysia’s beer industry. The uncertainty pending the outcome of the 13th General Election exacerbated the adverse impact on the growth of the...

Nov 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Cider/Perry in Malaysia

Cider/perry saw increased growth in demand in the local market with introduction of more international brands since its re-launch in 2008. Characterised by its wide variety of flavours with a low alcohol content, cider/perry is well-received amongst ...

Nov 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Alcoholic Drinks in Malaysia

The slower economic growth in 2013 had only a slight impact on alcoholic drinks in Malaysia. Rising affluence and increased sophistication among Malaysian consumers caused them to indulge in more premium alcoholic drinks. Consumers were willing to ...

Nov 2014 | US$1,900 | Pages: 100 | Add to cart | View details

Country Report

Depilatories in Malaysia

Slower growth continued to be recorded for depilatories in 2013 due to growing number of beauty parlours that provided waxing services. Female consumers in Malaysia were more willing to spend on visiting waxing centres on a more frequent basis, ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Fragrances in Malaysia

Fragrances continued to record strong growth of 5% in retail current value terms in 2013, due to rising demand especially from urban and young consumers. Fragrances benefited from higher disposable incomes which strengthened purchasing power within ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Malaysia

The premiumisation trend continued to be observed in hair care in 2013. Premium hair care brands like L'Oréal Professionnel were displayed on shelves even within retail outlets like Watson’s and Tesco hypermarkets. Leading health special retailers ...

Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Oral Care in Malaysia

Due to maturity and high competition within oral care, manufacturers constantly added more functional benefits into the products to differentiate them from competitors and maintain their positions. Products with whitening, gum care, or sensitive care...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Beauty and Personal Care in Malaysia

In 2013, as many beauty and personal care products reached maturity, the market inevitably recorded slower growth compared to the review period. The exception was witnessed in certain products where 2013 was faster than the review period, such as ...

Oct 2014 | US$2,400 | Pages: 110 | Add to cart | View details

Country Report

Sets/Kits in Malaysia

Sets/kits is a popular choice for gifts during special occasions like Christmas and Mother’s Day. Many fragrances and skin care sets/kits were especially designed and packaged for launch prior to occasions like these. Other from gift sets, many ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Skin Care in Malaysia

Skin care was one of the most dynamic categories in Malaysian beauty and personal care. Even though it achieved large value sales, it still recorded fairly strong growth. This strong performance was attributed to many factors. Rapid urbanisation ...

Oct 2014 | US$900 | Pages: 32 | Add to cart | View details
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