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Malaysia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia.

Malaysia StatisticsConsumer Lifestyles in Malaysia

Malaysia Country BriefingsFuture Demographics: Malaysia in 2030

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    Cigarettes in Malaysia

    Jul 2017

    Following the increase in excise duty that caused a cigarette price hike in 2015, illicit trade grew by 11% in volume to reach 10.4 billion sticks and further resulted in retail cigarettes seeing a 15% decline in value sales and a 12% decline in ...

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    Country Report

    Tobacco in Malaysia

    Jul 2017

    Cigars, cigarillos and smoking tobacco recorded positive volume and current value growth in 2016 – especially smoking tobacco with the strongest, double-digit growth, as it serves as a cheaper alternative to cigarettes. In contrast, cigarettes ...

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    Country Report

    Eyewear in Malaysia

    Jul 2017

    Malaysia managed to generate stronger GDP of 4% in 2017 compared to 2016. Despite marginally stronger GDP growth, Malays continued to display low consumer sentiment. Eyewear in Malaysia sustained steady growth in 2017 with demand for spectacle frames...

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    Country Report

    Spectacles in Malaysia

    Jul 2017

    Branded optical goods stores continued to rapidly expand in Malaysia offering spectacles. Local consumers were attracted largely to the competitive pricing offered by fast fashion brands with open concept stores, such as Whoosh Eyewear, eGG Optical ...

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    Country Report

    Bags and Luggage in Malaysia

    Jul 2017

    Price discounts remained an important marketing strategy for bags and luggage retailers in 2017. Large numbers of bags and luggage retailers organised sales and promotional activities to attract more customers. This was because consumers had lower ...

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    Country Report

    Jewellery in Malaysia

    Jul 2017

    Public events continued to be organised by private international jewellery exhibition companies such as MIJ Exhibition. Malaysia International Jewellery Festival (MIJF) was launched as a major jewellery exhibition that features hundreds of jewellery ...

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    Country Report

    Personal Accessories in Malaysia

    Jul 2017

    Personal accessories in Malaysia recorded marginally stronger current value growth in 2017, despite global economic uncertainties. Malaysia saw GDP growth of 4% in 2017, which was a marginally stronger growth rate compared with 2016. Despite soft ...

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    Country Report

    Watches in Malaysia

    Jul 2017

    Manufacturers and retailers of watches in Malaysia reduced their spending on the launch of watch exhibitions in 2017. The recent 10th edition of A Journey Through Time was celebrated over a 10-day period in Starhill Gallery during November 2016. ...

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    Country Report

    Writing Instruments in Malaysia

    Jul 2017

    In 2017, the price war between major writing instruments brands such as Faber-Castell, Stabilo, Staedtler, Paper Mate and Pilot remained intense. These players engaged in price discounts as a crucial marketing strategy to attract sales, as consumers ...

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    Country Briefing

    Natural Resources: Malaysia

    Jun 2017

    As well as being one of the world’s major palm oil producers, Malaysia is also a key player in Asia Pacific’s energy security, as it is the third largest exporter of liquefied natural gas (LNG) globally. However, given the relative importance of ...

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    Country Briefing

    Business Dynamics: Malaysia

    Jun 2017

    Given government efforts to make Malaysia into a high-income country, the business environment has undergone reforms. Although the labour market is flexible, a considerable gender gap exists, with relatively low female employment rates. Skills ...

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    Country Report

    Beer in Malaysia

    Jun 2017

    Following the implementation of GST in 2015, which resulted in a price rise for beer, the new excise tax in 2016 again affected demand for beer, particularly for beer with an ABV of higher than 5%, as the new tax structure is calculated based on ...

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    Country Report

    Cider/Perry in Malaysia

    Jun 2017

    Total volume sales of cider/perry posted 15% growth in 2016 to reach sales of 80,400 litres. Growth was driven by younger consumers, females and new alcohol consumers due to the lighter and sweeter tastes of cider/perry compared with other alcoholic ...

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    Country Report

    Alcoholic Drinks in Malaysia

    Jun 2017

    Alcoholic drinks underperformed in Malaysia after the government revised alcohol taxes after a decade in 2016, further raising unit prices since the implementation of GST (goods and services tax) in 2015. This move further weakened consumer demand. ...

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    Country Report

    Rtds/High-Strength Premixes in Malaysia

    Jun 2017

    In 2016, total volume sales of RTDs/high-strength premixes in Malaysia increased by 12% to reach one million litres; however, growth in 2016 was slower than the average for the review period as demand began to stabilise. In addition, Kampai ...

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    Country Report

    Spirits in Malaysia

    Jun 2017

    Spirits declined in total volume terms for the first time over the review period in 2016. The decline was attributable to the revision of excise duties, which became calculated based on alcohol strength. As spirits have the highest alcohol content ...

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    Country Report

    Wine in Malaysia

    Jun 2017

    Wine drinkers are largely Malaysia’s growing middle class and drinking wine is perceived to give off a sophisticated image. With higher education level and globalisation, more Malays are aware of Western trends, such as wine drinking, and were ...

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    Country Report

    Toys and Games in Malaysia

    Jun 2017

    Toys and game continued to see healthy value growth in 2016, driven by further strong growth in video games. Mobile games and digital console games were among the most dynamic areas in video games, whilst action figures and accessories and ...

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    Country Report

    Traditional Toys and Games in Malaysia

    Jun 2017

    Hollywood blockbuster films such as Captain America: Civil War, Batman v Superman: Dawn of Justice, Deadpool, Zootopia, Trolls, Star Wars: The Force Awakens and Rogue One: A Stars Wars Story were seen to be a strong driver of sales of traditional ...

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    Country Report

    Video Games in Malaysia

    Jun 2017

    Sony Corp launched its first PlayStation VR in Malaysia in October 2016, and PlayStation 4 Pro in November 2016. PlayStation VR and PlayStation 4 Pro seem to be gaining popularity, as they have long waiting lists, and most stores continually run out ...

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