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Market Research on Malaysia

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia.

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Euromonitor Malaysia reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Business Dynamics: Malaysia

Malaysia’s aim to achieve developed status by 2020 requires further initiatives towards eradicating corruption, skill development and reduction in unemployment rates. However, the country performs relatively better than certain developed nations, ...

Jun 2016 | US$250 | Pages: 12 | Add to cart | View details

Country Report

Traditional Toys and Games in Malaysia

Toys and games that are licensed from popular animations and films such as Minions, Jurassic World and Star Wars: The Force Awakens have been seen to drive demand from young consumers.

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Video Games in Malaysia

Samsung launched its Gear VR in Malaysian video games in October 2015 and the reasonably-priced headset was very popular with some stores selling out of their Gear VR stocks before Christmas 2015.

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Toys and Games in Malaysia

Mobile games and computer games in digital format grew fastest in video games in 2015, while construction and action figures and accessories led growth in traditional toys and games. The anticipation for and success of Star Wars: The Force Awakens ...

Jun 2016 | US$2,100 | Pages: 35 | Add to cart | View details

Country Briefing

Digital Consumer - Landscape: Malaysia

Malaysia’s digital scene is one of the most advanced in South-East Asia, and marked by fierce competition, notably on the mobile and fixed-broadband segments. The South-East Asian country was an early adopter of 4G, and telecom services have been ...

Jun 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Briefing

Economy, Finance and Trade: Malaysia

Malaysia is an upper-middle income economy. In 2015, the economy was adversely impacted by a depreciating currency, declining investor confidence, low commodity prices and subdued global demand. Despite predominant downside risks, the country’s ...

Jun 2016 | US$250 | Pages: 10 | Add to cart | View details

Country Briefing

Households: Malaysia

Malaysian homes are relatively small in terms of room size but are large in terms of resident numbers. A huge urbanisation drive has seen more households spring up in cities, driving demand for apartments rather than houses. Local households have ...

Jun 2016 | US$250 | Pages: 8 | Add to cart | View details

Country Report

Beer in Malaysia

In 2015, leading brewers Guinness Anchor Bhd (GAB) and Carlsberg Brewery Malaysia Bhd (CBM) showed signs of venturing into small beer categories that have yet to mature. Both companies have increased their presence in emerging categories, wheat beer ...

Jun 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Cider/Perry in Malaysia

Cider/perry is popular among young working adults and female consumers. The sweet flavour and low alcohol content makes cider/perry an attractive option as a refreshment beverage for daytime consumption. This is especially true for leading brand, ...

Jun 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Alcoholic Drinks in Malaysia

The total volume growth rate of alcoholic drinks dropped from 4% in 2014 to 3% in 2015. The slowdown in 2015 was due to poor spending confidence caused by lowered disposable incomes from government subsidy cuts, the implementation of a 6% goods and ...

Jun 2016 | US$2,100 | Pages: 92 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Malaysia

In 2015, spirit-based RTDs was observed to be the key driver in RTDs/high-strength premixes. From 2002 to 2013, the annual total volume growth rate of RTDs/high-strength premixes was 0-2%. The entry of large multinational player Guinness Anchor Bhd ...

Jun 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Spirits in Malaysia

Malaysia’s emerging middle class is the growth engine behind spirits in Malaysia. These consumers are eager to consume spirits, which are generally perceived to be sophisticated beverages, to convey their new-found prosperity. In pursuit of the finer...

Jun 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Wine in Malaysia

Malaysia’s growing middle class is the driving force behind wine. As Malays become increasingly affluent, they are beginning to adopt Western trends such as drinking wine. Due to its perceived health benefits and its association with sophisticated ...

Jun 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Gardening in Malaysia

The rising urban population living in apartments and condominiums has reshaped gardening activity. Gardening products for use outdoors are experiencing slower growth, whereas indoor plants and the related categories are recording stronger growth. ...

Jun 2016 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Malaysia

The implementation of the Minimum Energy Performance Standard (MEPS) is expected to bolster the growth of CFL and LED, the more efficient light sources. MEPS was implemented in May 2015. Under MEPS, light sources in the market must meet the safety ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Improvement in Malaysia

The mounting service fees charged by skilled labourers due to inflation and the rising cost of living have led businesses to predict DIY as a growing home improvement trend in Malaysia. Furthermore, learning about and engaging in DIY is feasible as ...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Malaysia

While eating out prevails over eating at home in Malaysia, an increasing number of health-conscious consumers are endeavouring to cook meals at home. The wide availability of consumer foodservice outlets and the convenience of eating out make dining ...

Jun 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in Malaysia

Home and garden’s growth in Malaysia slowed down marginally compared to 2014. The performance of home and garden was constrained by the implementation of a 6% Goods and Services Tax (GST) that was introduced on 1 April 2015, an unstable currency ...

Jun 2016 | US$2,100 | Pages: 43 | Add to cart | View details

Country Briefing

Income and Expenditure: Malaysia

Malaysia’s robust economic growth over 2010-2015 backed the expansion of income and spending levels in the country, while also supporting growth of the Malaysian middle class. However, the decline in global oil prices since 2014 is expected to keep ...

May 2016 | US$250 | Pages: 14 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Malaysia

Declining birth rate in Malaysia has become a critical condition where it affects demand on baby and child-specific products. Birth rate in the country continued to drip as an outcome of strong increase in cost of living in Malaysia followed by ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Bath and Shower in Malaysia

As a result of global economic slowdown and strong dip in Malaysian Ringgit (MYR) together with implementation of GST, many Malaysians were showing stronger effort in reducing cost of living through the purchase of promotional packs items. Bath and ...

May 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Colour Cosmetics in Malaysia

Beauty is perceived as an important factor for majority of consumers within Malaysia. Majority of female consumers in Malaysia is using colour cosmetics, ranging from facial make-up, eye make-up and lip products to boost self-confidence level. Thus, ...

May 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Deodorants in Malaysia

As a result of rising cost of living with implementation of GST by government of Malaysia, increasing number of Malaysians are adopting cost saving measures in order to avoid spending extra in beauty and personal care products. Therefore, some ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Depilatories in Malaysia

Consumers in Malaysia are pampered by many options in waxing salons, be it at promotional rates or normal rates. Younger generation consumers with stronger income level tend to visit waxing salon for hair-removal purposes. In addition to that, ...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Fragrances in Malaysia

In 2015, fragrances recorded a 5% value growth in current sales term, a marginally slower growth compared to 2014. Sales of fragrances was partially affected by implementation of GST by Malaysian government announced in April 2015 where consumers ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hair Care in Malaysia

Premiumisation of hair care products are increasingly significant in Malaysia with more upscale in packaging image shown within the market. Larger selection of hair care products in Malaysia is seen to revamp its packaging to show a more premium ...

May 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Men's Grooming in Malaysia

Men’s group consumers in Malaysia are increasingly noticing on the importance of men’s grooming needs in the society. As men’s grooming products such as deodorant sprays, facial skin care products, men’s fragrances being highly visible in many ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Oral Care in Malaysia

Rising number of public health events are created to stimulate stronger awareness in importance of oral health among Malaysians. For example, World Oral Health Day was celebrated jointly by The Malaysian Dental Association and Listerine through a ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Beauty and Personal Care in Malaysia

Malaysia posted merely 5% GDP growth in 2015 compared to a 6% GDP growth registered in 2014. Beauty and personal care experienced slower growth in 2015 compared to 2014. Malaysian government has announced the implementation of Goods and Services Tax ...

May 2016 | US$2,650 | Pages: 124 | Add to cart | View details

Country Report

Skin Care in Malaysia

Anti-aging and whitening were still subjected as two most important components in skin care products within Malaysia. Consumer’s purchasing decision is basically surrounding these factors as they are being prioritised by most users. Within Malaysia, ...

May 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Sun Care in Malaysia

Sun care range in Malaysia grew significantly as a result of more consumers being equipped with stronger health awareness knowledge on the harm posted by direct sunlight exposures. Excessive exposures to UV lights in terms of UVA and UVB are lightly ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Food Intolerance in Malaysia

Baby food continued to be the main contributor to food intolerance in Malaysia. Willingness to spend on special products to cater to food intolerance remained low in Malaysia due to price consciousness. Consumers preferred to stay away from the ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Malaysia

There are many areas offering fortified/functional beverages including instant coffee, plant-based and malt-based hot drinks, concentrates, energy drinks, juice, RTD tea, RTD coffee and sports drinks. Growing demand for sports drinks and RTD coffee ...

May 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Malaysia

With fortified/functional packaged food claiming 75% of overall health and wellness packaged food, it was common to find companies fortifying their products with nutrients as part of their innovation and product development over the review period. ...

May 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Better For You Packaged Food in Malaysia

Malaysia was rated as having the highest obesity rate among Asian countries from 2014, leading to a high risk of diabetes and heart-related diseases. As a result various government agencies urged consumers to consume less salt, fat and sugar. The ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Malaysia

Consumers are becoming increasingly aware of the ingredients contained within beverages, especially naturally healthy brands, with companies paying increasing attention to packaging, labelling and the display of naturally healthy logos.

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Malaysia

Consumers became less willing to spend on naturally healthy products as interest garnered over the review period was not strong enough to grow through the rising average unit price in 2015. The implemented goods and services tax (GST) in April 2015 ...

May 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Organic Beverages in Malaysia

Organic beverages sales remain negligible in Malaysia in 2015

May 2016 | US$990 | Add to cart | View details

Country Report

Organic Packaged Food in Malaysia

Internet access became more reliable and convenient in Malaysia in recent years, helping drive consumer purchases online. Consequently, many internet retailers of organic products emerged over the review period, such as Country Farm, Little Green ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Health and Wellness in Malaysia

Health and wellness packaged food and beverages continue to grow in popularity due to rising consumer health awareness. In addition, consumers are also being influenced by several initiatives organised by government and non-governmental organisations...

May 2016 | US$2,100 | Pages: 89 | Add to cart | View details

Country Report

Better For You Beverages in Malaysia

With increased awareness about healthier living, more consumers are beginning to look for healthy variants of beverages, particularly within soft drinks which have traditionally been associated with high sugar content. Rising obesity and diabetes ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Cat Food in Malaysia

In 2016, cat adoption increased as more owners with more than one cat drove the demand for cat food. Owners usually purchase and keep at least one carton of 24 pouches or 48 pouches of wet cat food at home. Other than stray cats adopted as pets, ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Dog Food in Malaysia

Consumers continued to adopt dogs in 2016, increasingly treating dogs as friends for life in line with the rising pet humanisation trend. Additionally, pet societies and welfare organisations like SPCA, Paws Animal Welfare Society and Malaysia ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Other Pet Food in Malaysia

In 2016, households increasingly adopted cats or dogs as pets instead of raising fish, birds or small mammals/reptiles. As a result, manufacturers started to focus more on cat and dog food rather than expand in “other” pet food. Besides, fish, birds ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Pet Care in Malaysia

The growth of the pet population, especially cats and dogs, has driven pet sales in Malaysia. The pet humanisation trend has stimulated the desire to adopt and care for animals. Pet welfare societies like Paws Animal Welfare Society, Penang Animal ...

May 2016 | US$2,100 | Pages: 53 | Add to cart | View details

Country Report

Pet Products in Malaysia

A weak currency exchange rate and the implementation of the Goods and Services Tax in April 2015 may drive price hikes for pet products in 2016. Owners may become more price-sensitive and switch to economy brands or cheap product types, especially ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Malaysia

100% home delivery/takeaway has increased in popularity because of consumer demand for convenience. It not only can save time for driving and looking for parking, but also saves time that would otherwise be spent queuing in line and then waiting for ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Malaysia

Frequent air fare promotions by local airline companies such as Air Asia and Mas Airline have boosted travelling in the country and attract more visits by foreign tourists. Thus has further contributed to the growing of tourism industry. On top of ...

May 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Fast Food in Malaysia

Consumers prefer to order fast food due to its convenience and fast serving of foods. As consumers are becoming more careful about daily meal spending and under high stress and pressures in urban cities, they tend to order value set lunch and set ...

May 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Full-Service Restaurants in Malaysia

Full-service restaurants are continuously enhancing their menu selection to offer more choices of main course, as well as to improve on food taste and quality, especially after receiving feedback or complaints from customers. In addition, more ...

May 2016 | US$990 | Pages: 34 | Add to cart | View details
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