You are here: HomeSolutionsIndustriesHot Drinks
print my pages

Company Profile

Nestlé SA in Hot Drinks

May 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Other Hot Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Other Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Nestlé back to growth trend

  • Strategic Evaluation

Nestlé extending its reach globally

  • Strategic Evaluation

Emerging markets drive Nestlé’s sales

  • Strategic Evaluation

SWOT – Nestlé SA

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Nestlé recovers from slump in coffee sales

  • Competitive Positioning

Kraft and Nestlé – rivals in coffee

  • Competitive Positioning

Nestlé and Kraft compete for similar markets

  • Competitive Positioning

Nestlé’s dynamic coffee markets

  • Competitive Positioning

Instant coffee Nestlé’s key strength in hot drinks

  • Competitive Positioning

Growth of instant coffee in emerging markets

  • Competitive Positioning

Geographic Opportunities

Instant coffee to be led by Russia

  • Geographic Opportunities

Instant coffee growth markets

  • Geographic Opportunities

Russians to trade up

  • Geographic Opportunities

Americans refuse to trade down

  • Geographic Opportunities

Growing competition in fresh coffee

  • Geographic Opportunities

Imitation is the best form of flattery

  • Geographic Opportunities

US market key but competition heating up

  • Geographic Opportunities

Brazil to dominate fresh coffee growth in Latin America

  • Geographic Opportunities

Cater to local tastes in Asia Pacific

  • Geographic Opportunities

Product Opportunities

Build healthier image for Nesquik and Nescau

  • Product Opportunities

Malt-based drinks require special pricing treatment

  • Product Opportunities

Focus on premium markets for Special T system

  • Product Opportunities

Brand Strategy

Nescafé – trading up from instant’s downmarket image

  • Brand Strategy

Nespresso – firmly established in premium fresh coffee

  • Brand Strategy

Milo – brand loyalty in emerging markets

  • Brand Strategy

Operations

Research and development, production and distribution

  • Operations

Recommendations

Focus on premium markets in hot drinks

  • Recommendations

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!