You are here: HomeSolutionsIndustriesHot Drinks
print my pages

Company Profile

Nestlé SA in Hot Drinks

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Hot Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment: Q1 2012 i nterim results

SWOT: Nestlé SA

Key strategic objectives and challenges

Competitive Positioning

Positive growth by Nestlé but Sara Lee outperforms global market

Top 10 hot drinks companies by value 2011

Market Assessment

Hot drinks offers growth opportunities across all regions

Instant coffee is Nestlé’s key strength

Coffee Opportunities

Global coffee competitive landscape in 2011

Kraft split: Opportunity for Nestlé to expand?

Pods key in developed markets; Instant key in emerging markets

Russia and China key growth markets for instant coffee

US key growth market for coffee pods

Rivals looking to cash in on Nestlé’s Nespresso success

Germany and France key growth markets in Western Europe

Widespread presence across Latin America

Weak in important fresh coffee category in Latin America

Standard fresh ground coffee to drive growth in Brazil

Coffee pods are catching on in the US

US: Starbucks making a push into grocery

Instant coffee opportunities in Asia Pacific

Nestlé set to benefit from coffee growth in China and Thailand

Instant dominates in Russia but fresh coffee on the rise

Other Hot Drinks Opportunities

Tea: Nestlé looks to Special T success

Pod opportunities beyond coffee

Nestlé gains toehold in Eastern European tea

Nestlé number one in chocolate powder drinks

Malt-based drinks: Milo failed to capture key Indian market

Brand Strategy

Nescafé: Increasing competition from Starbucks Via Ready Brew

Nescafé Dolce Gusto creates a new price tier

Nespresso benefits from sophisticated and exclusive positioning

Children key consumer group for Milo and Nesquik

Operations

Production and operational strategies

Recommendations

Key recommendations

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!