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Netherlands

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the Netherlands

Netherlands Country Briefings

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    Cider/Perry in the Netherlands

    Jun 2017

    Cider/perry is very much a niche category in the Netherlands as there is no tradition with regard to either the consumption or the production of cider/perry. The category is dominated by Heineken. This Dutch powerhouse owns the major cider producer ...

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    Country Report

    Rtds/High-Strength Premixes in the Netherlands

    Jun 2017

    The popularity of wine-based RTDs helped RTDs/high-strength premixes to achieve growth in volume terms in 2016. As wine-based RTDs is a category with a relatively low average unit price compared with other categories within RTDs/high-strength ...

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    Country Report

    Beer in the Netherlands

    Jun 2017

    The beer culture in the Netherlands is changing. Lager is dominant, but much of the category’s growth is being generated by other categories. The beer culture in the Netherlands is changing towards a culture that is more similar to that of wine. Many...

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    Country Report

    Spirits in the Netherlands

    Jun 2017

    During the review period, spirits went through some ups and many downs. In 2016, the category managed to achieve growth again. There are some major categories within spirits that suffer from maturity and that are still lose volume sales. However, ...

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    Country Report

    Wine in the Netherlands

    Jun 2017

    In 2016 the wine category was under further pressure as consumers drank less wine, which led to a decline in volume sales. In terms of value sales, there was modest growth. There are several factors that contributed to the decline in volume. First of...

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    Country Report

    Alcoholic Drinks in the Netherlands

    Jun 2017

    Alcoholic drinks suffered a decline in volume sales during the review period as the economic recession limited the consumption of alcoholic drinks. Generally speaking, alcoholic drinks are more expensive than regular beverages and this restricted ...

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    Country Report

    Toys and Games in the Netherlands

    Jun 2017

    Toys and games in the Netherlands recorded strong single-digit growth in current value sales for a third consecutive year in 2016. Compared to previous years, however, current value growth was more evenly distributed between traditional toys and ...

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    Country Report

    Traditional Toys and Games in the Netherlands

    Jun 2017

    Steady economic improvements supported unexpectedly strong growth in real disposable incomes in the Netherlands in 2016, while household consumer spending increased by 2%. Against this backdrop, traditional toys and games achieved a positive ...

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    Country Report

    Video Games in the Netherlands

    Jun 2017

    Momentum generated by the launch of eighth generation consoles over 2013-2014 continued to have a positive impact on the performance of video games in 2016. In hardware, demand for PlayStation 4 and Xbox One remained relatively strong as more Dutch ...

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    Country Report

    Baby and Child-Specific Products in the Netherlands

    May 2017

    Sales of baby care products registered slightly improved but yet negative growth in 2016, in comparison with the previous year. The category remained highly competitive with manufacturers luring consumers to choose more sophisticated products and ...

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    Country Report

    Bath and Shower in the Netherlands

    May 2017

    Bath and shower products continue to be influenced by a general growing interest in wellness and relaxation. As people lead busier lifestyles with less time for rest moments or increased stress, manufacturers promote these products as a source for ...

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    Country Report

    Colour Cosmetics in the Netherlands

    May 2017

    Colour cosmetics in the Netherlands posted healthy growth in 2016. Manufacturers and retailers maintained investments in new product development and advertising during this period coupled with a general improvement in consumers’ confidence towards ...

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    Country Report

    Deodorants in the Netherlands

    May 2017

    Deodorants in the Netherlands is mature, signalled by a high penetration and use, meaning that manufacturers need to induce consumers to shift towards value-added formulas through innovation. Sales in 2016 remained positive, influenced by sustained ...

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    Country Report

    Depilatories in the Netherlands

    May 2017

    Depilatory products in the Netherlands experienced stable growth in 2016. Depilatory products is more mature, signalled by higher penetration and use with manufacturers still aiming to promote value-added products, comfort and convenience. Sales ...

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    Country Report

    Fragrances in the Netherlands

    May 2017

    Fragrances registered improved growth during 2016 with sales showing positive performance across most categories, derived from Dutch consumers’ sustained interest in the product, more focus on segmentation and more frequent introductions that aimed ...

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    Country Report

    Hair Care in the Netherlands

    May 2017

    Hair care registered positive current value growth of 1% in 2016, slightly lower than growth in the previous year and slower than the 2% current value CAGR registered over the review period. The category is highly mature, derived from high ...

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    Country Report

    Men's Grooming in the Netherlands

    May 2017

    Men’s grooming products generated positive growth in 2016, however impacted by mixed performance amongst the different categories present within it. The category is a focus for many beauty and personal care manufacturers and retailers in their ...

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    Country Report

    Oral Care in the Netherlands

    May 2017

    Sales of oral care registered sustained positive growth in 2016, driven by a Dutch consumers’ generally firm desire to adopt preventive measures and to maintain good dental health care. Consumers in the Netherlands are in general very well educated ...

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    Country Report

    Beauty and Personal Care in the Netherlands

    May 2017

    Sales of beauty and personal care products registered stable growth in 2016, signalled by a general improvement in consumer confidence and a higher demand for premium and luxury products. Manufacturers continued to respond with innovation and ...

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    Country Report

    Skin Care in the Netherlands

    May 2017

    Sales of skin care benefited from sustained manufacturer support in 2016 leading to continuing investment in new product development and advertising. The Dutch consumer is highly aware of skin care health, showing a great interest in prevention and ...

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