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Netherlands

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

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Netherlands Country Briefings

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    Country Briefing

    Economy, Finance and Trade: The Netherlands

    Aug 2017

    The Netherlands is slowly emerging from the economic doldrums, owing to solid internal demand. However, uncertainties surrounding Brexit and a more protectionist stance amongst some trading partners could hurt the very open Dutch economy. Revenues ...

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    Country Briefing

    Income and Expenditure: The Netherlands

    Aug 2017

    Growth of the Dutch consumer market accelerated over 2015-2016, on the back of significant monetary stimulus from the European Central Bank (ECB). However, high taxes and social security contributions continue to dent discretionary spending of Dutch ...

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    Country Report

    In-Car Entertainment in the Netherlands

    Aug 2017

    Demand for in-car navigation continued to fall sharply in 2017 in the Dutch market, as an increasing share of newly registered cars came already equipped with built-in navigation systems. Furthermore, widespread smartphone ownership in the country as...

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    Country Report

    Computers and Peripherals in the Netherlands

    Aug 2017

    Computers and peripherals continued to decline in 2017 in retail volume terms despite the ongoing positive economic trend in the Netherlands. This is a very mature category with products that are regarded as increasingly obsolete by many consumers. ...

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    Country Report

    Home Audio and Cinema in the Netherlands

    Aug 2017

    Sales of home audio and cinema continued to be driven by the continued popularity of home cinema and speaker systems. In home cinema and speaker systems soundbars remained particularly sought after in 2017, as these devices offer an elegant solution ...

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    Country Report

    Home Video in the Netherlands

    Aug 2017

    Leaving aside more temporary cyclical factors, the overall level of demand for televisions in the Netherlands declined over the review period. There are two reasons responsible for this downward trend. First, there is a demographic factor. With the ...

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    Country Report

    Imaging Devices in the Netherlands

    Aug 2017

    Imaging devices continued to decline in volume terms in 2017 as consumers continued to show less interest in these products. This is partly as smartphone image technology has advanced and the average consumer is now more than content using their ...

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    Country Report

    Mobile Phones in the Netherlands

    Aug 2017

    As the market for smartphones is saturated in the Netherlands, sales in 2017 were mainly driven by substitution, with consumers that previously owned feature phones switching to these devices. Smartphones penetration in the Netherlands reached 190% ...

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    Country Report

    Consumer Electronics in the Netherlands

    Aug 2017

    Consumer electronics recorded another year of declining volume sales in 2017, even though in comparison to 2016 the extent of the drop was less pronounced. A positive factor was in-home consumer electronics, where home audio recorded only marginally ...

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    Country Report

    Portable Players in the Netherlands

    Aug 2017

    Portable players declined in retail volume terms in 2017, owing to outdated products such as e-readers and portable media players. However, wireless speakers recorded an increase in retail volume terms, but this was not enough to offset the decline ...

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    Country Report

    Wearable Electronics in the Netherlands

    Aug 2017

    Wearable electronics increased in retail volume terms in 2017, albeit at a slower rate than in 2016, with growth driven by the emerging categories such as activity watch and smart wearables. Wearable electronics volume sales have been growing at a ...

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    Country Briefing

    Business Dynamics: Netherlands

    Jul 2017

    Netherlands enjoys a high degree of economic freedom which is well complemented by an efficient regulatory environment and a strong rule of law. However, the country’s ease of doing business ranking has not seen much progress primarily due to a ...

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    Country Report

    Cigarettes in the Netherlands

    Jul 2017

    Although cigarette value sales remained stable in current terms in 2016, the category posted a volume sales decline of 3%, showing a somewhat similar pattern to the review period. This decline was driven by falling demand due to higher taxation, ...

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    Country Report

    Tobacco in the Netherlands

    Jul 2017

    Most categories in the Dutch tobacco industry continued to decline in retail volume terms in 2016. Cigarettes and cigars in particular saw sales tumble, while smoking tobacco declined at a slower pace. The overall decline was driven by growing health...

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    Country Profile

    Netherlands: Country Profile

    Jun 2017

    The Netherlands’ economy will weaken in 2017. Private final consumption will see only modest gains, but exports will improve. Growth in disposable incomes and the continuing rise in house prices boosts net wealth of households. The real estate market...

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    Country Report

    Bags and Luggage in the Netherlands

    Jun 2017

    Sales of bags and luggage experienced positive growth in the Netherlands during 2017 and this was mainly due to manufacturers investing in the development of new products, encouraging consumes to purchase these products more often and pushing them to...

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    Country Report

    Jewellery in the Netherlands

    Jun 2017

    Jewellery registered a sustained increase in demand in 2017, with sales growth driven mainly by the favourable economic environment in the country, which encouraged higher levels of consumer spending as Dutch consumers became more comfortable about ...

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    Country Report

    Personal Accessories in the Netherlands

    Jun 2017

    Personal accessories recorded a generally positive performance in 2017, with sales trends in the industry influenced mainly by higher consumer confidence, which led to stronger demand for more expensive items, especially value-added products. ...

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    Country Report

    Watches in the Netherlands

    Jun 2017

    Towards the end of the review period, demand for watches in the Netherlands was defined by the growing interest in design and the shift towards premium products, which was in part supported by the improved economic environment in the country and ...

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    Country Report

    Writing Instruments in the Netherlands

    Jun 2017

    Current value sales of writing instruments remained stagnant in 2017, with sales trends of negatively influenced by the general shift towards the use of consumer electronics devices as means of communication, with a consequent decline in demand for ...

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