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Netherlands

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the Netherlands

Netherlands Country Briefings

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    Netherlands: Country Profile

    Mar 2017

    The Netherlands’ economy will weaken in 2017. A slowdown in investment along with a lacklustre performance by both private final consumption and exports are behind the sluggish economic performance. An improvement in the labour market provides some ...

    US$150
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    Country Report

    Apparel Accessories in the Netherlands

    Feb 2017

    Apparel accessories declined by 3% in current value terms in 2016, falling to EUR228 million, with sales tending to depend on seasonal changes. Most consumers tend to buy items such as gloves, hats/caps and scarves during the autumn in preparation ...

    US$990
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    Country Report

    Childrenswear in the Netherlands

    Feb 2017

    Childrenswear grew by 1% in both current value and volume terms in 2016, to reach EUR1.3 billion. Growth was driven by the increased spending by parents on children’s apparel. Despite the short wear time, parents do not want cheap disposable fashion ...

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    Country Report

    Footwear in the Netherlands

    Feb 2017

    Footwear grew by 2% in current value terms in 2016. The emergence of large international online providers has played an important role in this development. While a large number of consumers are purchasing footwear online, store-based retailing still ...

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    Country Report

    Hosiery in the Netherlands

    Feb 2017

    Sheer hosiery recorded a decline in current value terms during 2016. This was a result of the mild weather in 2016, with the demand for sheer hosiery declining. The extended warm period during the Dutch summer had a counterbalancing effect on the ...

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    Country Report

    Jeans in the Netherlands

    Feb 2017

    Jeans recorded slight current value growth in the Netherlands in 2016. The category has only seen modest growth as a result of the growing athleisure trend, whereby consumers are increasingly combining sports-inspired apparel with traditional ...

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    Country Report

    Menswear in the Netherlands

    Feb 2017

    Menswear accounted for 34% of total apparel value sales in the Netherlands in 2016, while womenswear accounted for 46% and childrenswear 14%. Menswear is a much smaller category than womenswear, although it is growing and has become of interest to ...

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    Country Report

    Apparel and Footwear in the Netherlands

    Feb 2017

    The long-awaited recovery of apparel and footwear in the Netherlands may be getting started, as it saw modest volume growth in 2016, driven by digital innovation and the enhanced offerings of companies along with the arrival and expansion of ...

    US$2,100
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    Country Report

    Sportswear in the Netherlands

    Feb 2017

    Sportswear recorded current value growth of 3% in the Netherlands in 2016. Sportswear has benefited the most from the continued growth of the athleisure trend. The increasing demand for sportswear is being driven mainly by the fact that Dutch ...

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    Country Report

    Womenswear in the Netherlands

    Feb 2017

    Womenswear accounted for 46% of total value sales of apparel in the Netherlands in 2016. Womenswear accounts for a larger share of apparel than menswear, with women being the most avid buyers of apparel. However, their share of total value sales in ...

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    Country Report

    Carbonates in the Netherlands

    Feb 2017

    Carbonates is in turmoil as many consumers turned away due to the high sugar content of the products. Carbonates products are not only viewed as high in calories, but also as unnatural and processed. This meant it recorded further decline in both ...

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    Country Report

    Soft Drinks in the Netherlands

    Feb 2017

    Consumers became much more concerned about the level of sugar in various soft drinks products. The largest categories such as carbonates and juice faced major challenges as consumers turned away from high calorie products. Even a category such as ...

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    Country Report

    Sports Drinks in the Netherlands

    Feb 2017

    Sports drinks is one of the categories hit hard by consumer concerns about sugar intake through soft drinks. A large group of consumers see sports drinks as high calorie beverages, which means they tend to look for alternatives for hydration before, ...

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    Country Report

    Asian Speciality Drinks in the Netherlands

    Feb 2017

    Asian speciality drinks recorded strong double digit growth but the category was still very small in the Netherlands in 2016. Some manufacturers were very active in achieving growth in distribution for their brands; for example Mogu Mogu successfully...

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    Country Report

    Bottled Water in the Netherlands

    Feb 2017

    While most categories within soft drinks struggled in 2016, bottled water thrived. Consumers became even more aware of the calories in other types of soft drinks and this is why many turn to bottled water. Consumers regard this category as offering ...

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    Country Report

    Concentrates in the Netherlands

    Feb 2017

    Concentrates continued to grow in 2016, albeit much slower than in recent years. The major reason for this was that there were no major launches to boost the performance of the category as a whole. The major players in concentrates such as Heinz ...

    US$990
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    Country Report

    Energy Drinks in the Netherlands

    Feb 2017

    Energy drinks came under further pressure in 2016 and declined in both retail volume and value terms. Energy drinks products are considered unhealthy by many consumers who are concerned about caffeine and taurine in energy drinks as well as the high ...

    US$990
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    Country Report

    Juice in the Netherlands

    Feb 2017

    Juice remained under pressure in 2016 as consumers turned away from soft drinks with high sugar levels in general. Until a few years ago juice was perceived as a natural category with healthy products because of the vitamins in fruit. Over the past ...

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    Country Report

    RTD Coffee in the Netherlands

    Feb 2017

    RTD coffee recorded a relatively small increase in actual value sales in 2016. However, given its low base this still meant strong double digit growth. The high levels of fat and sugar in the products prevented RTD coffee from achieving greater ...

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    Country Report

    RTD Tea in the Netherlands

    Feb 2017

    RTD tea followed a negative trend in 2016 after years of strong growth. Various issues damaged the category in 2016. Until recently RTD tea had a positive image in terms of health as consumers saw the category as more natural than carbonates, for ...

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