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Netherlands

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the Netherlands

Netherlands Country Briefings

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    Coffee in the Netherlands

    Feb 2018

    At present, around 12% of Dutch households own a coffee machine for hard pods. This means that there is considerable growth potential for this type of coffee as consumers are expected to remain interested in premium high quality coffee. A further ...

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    Country Report

    Other Hot Drinks in the Netherlands

    Feb 2018

    The outlook for chocolate-based flavoured powder drinks is positive as consumers look for ways to create a warm and social atmosphere. Chocolate-based flavoured powder drinks are considered a warm beverage which contribute to this type of atmosphere....

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    Country Report

    Hot Drinks in the Netherlands

    Feb 2018

    Coffee and tea, the two main categories in hot drinks, lose volume and value sales because of a shift in consumer behaviour. Consumers are choosing new brewing methods for both coffee and tea which give them a more individual choice in the type of ...

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    Country Report

    Tea in the Netherlands

    Feb 2018

    In terms of volume, black tea still makes up the bulk of the category. However, black tea is in steady decline as this type of tea is viewed as a standard product. Compared to green, herbal and other tea such as rooibos, products with black tea as ...

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    Country Report

    Apparel Accessories in the Netherlands

    Feb 2018

    The winter conditions of 2016/2017 were relatively mild, representing an ongoing trend witnessed over a long period. This negatively affects sales of accessories such as shawls, gloves and hats, which are typically worn during cold winter weather. As...

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    Country Report

    Childrenswear in the Netherlands

    Feb 2018

    Childrenswear grew for the second year in a row in 2017, benefiting from the economic recovery. In most cases childrenswear is being bought by mothers, and although women remained stable in their own spending, they gave priority to spending on their ...

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    Country Report

    Footwear in the Netherlands

    Feb 2018

    Growth in footwear sales is largely due to the presence of large international online providers. While a greater number of consumers are purchasing footwear online, store-based retailing remains the main distribution channel, although its share is ...

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    Country Report

    Hosiery in the Netherlands

    Feb 2018

    Hosiery is slowly recovering from the negative effects of the recession. While value sales of non-sheer hosiery were sustained during the year by demand from men, and also continued to benefit from the ongoing athleisure trend, sheer hosiery sales ...

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    Country Report

    Jeans in the Netherlands

    Feb 2018

    Dutch women are known for their sober and casual clothing style. As a result jeans have been an important clothing item in their wardrobe. This has changed slightly in recent years, however. Due to the wider offerings of comfortable dresses and ...

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    Country Report

    Menswear in the Netherlands

    Feb 2018

    Value growth of menswear will increase further, which can be almost completely attributed to men buying more clothes per visit. Most men will continue to restrict their shopping trips to a couple of times a year, and will tend to limit the number of ...

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    Country Report

    Apparel and Footwear in the Netherlands

    Feb 2018

    The Dutch economy is finally recovering, but while the overall household budget is rising, female fashion is not receiving its fair share of growth, with value remaining stable in 2017. Women shop less often for themselves and when they do their ...

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    Country Report

    Sportswear in the Netherlands

    Feb 2018

    According to the NOC*NSF, in 2016 61% of the Dutch population was active at least once a week, representing almost ten million Dutch citizens. Never have the Dutch been more involved in sports activities as during 2016. While the total number of men ...

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    Womenswear in the Netherlands

    Feb 2018

    Over the forecast period it is expected that the economic recovery will also be beneficial to the performance of female fashion. Fast-fashion will continue to gain share, but a growing number of retailers and brands understand that competing with ...

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    Country Profile

    Netherlands: Country Profile

    Feb 2018

    The Netherlands’ economy will decelerate in 2018. Private consumption will see only moderate gains though exports will rise at a solid pace. Fixed investment – much of it in the real estate market –- also provides support. The Dutch economy is one of...

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    Country Report

    Air Care in the Netherlands

    Feb 2018

    Air care value sales were modest in 2017 while volume sales declined slightly. Dutch consumers consider air care as unnecessary and would rather use natural air circulation by opening windows. Gel air fresheners suffered the greatest decline as ...

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    Country Report

    Bleach in the Netherlands

    Feb 2018

    Due to busier lifestyles, Dutch consumers often have less time for doing onerous tasks such as cleaning and this is also affecting sales of bleach. Bleach is often used to clean the toilet and bathroom and kitchen surfaces to kill germs and bacteria....

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    Country Report

    Dishwashing in the Netherlands

    Feb 2018

    Increasing penetration of dishwashers in the Netherlands is benefiting dishwashing immensely especially automatic dishwashing tablets, which continued good value growth in 2017. Dishwashing additives also benefited due to the improving economic ...

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    Country Report

    Home Insecticides in the Netherlands

    Feb 2018

    Since home insecticides are seasonal products, they depend heavily on variations in weather that encourage the spread of insects. In 2017, erratic weather conditions were recorded with hot and rainy periods during the summer especially. Mosquitoes, ...

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    Country Report

    Laundry Care in the Netherlands

    Feb 2018

    Value sales of laundry care increased in 2017 thanks to value addition by manufacturers. This was clearly seen in laundry detergents where many manufacturers invested in liquid tablet detergents, liquid detergents and liquid fabric softeners, with ...

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    Country Report

    Home Care in the Netherlands

    Feb 2018

    Home care recorded healthy growth again in the Netherlands in 2017 supported by the prevailing positive economic conditions. Both volume and value increased, with value growing at a faster rate due to the increase in inflation in 2017 and consumers’ ...

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