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Netherlands

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the Netherlands

Netherlands Country Briefings

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    Country Report

    Cat Food in the Netherlands

    May 2017

    The provisional 2017 estimates for cat food indicate a minor increase in overall sales value. Actual sales value growth is predicted for dry cat food, wet cat food and cat treats and mixers, although growth in dry and wet cat food is likely to be ...

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    Country Report

    Dog Food in the Netherlands

    May 2017

    Based on provisional 2017 estimates, dog food is expected to record a modest decline in retail volume sales and a modest increase in value sales over the year. The dog population continues to decline steadily. This is one of the factors placing ...

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    Country Report

    Other Pet Food in the Netherlands

    May 2017

    Other pet food is expected to register further retail value and volume growth in 2017. The overall trend for the other pet food category will be very similar in 2016 and 2017. Growth will likely be modest given the expected decline in the other pet ...

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    Country Report

    Pet Care in the Netherlands

    May 2017

    Total pet care retail value sales are set to be stagnant with minimal growth in 2017. Pet care is a very mature market, with low growth as a result. Volume sales of pet care are under pressure as the total pet population witnessed a small but steady ...

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    Country Report

    Pet Products in the Netherlands

    May 2017

    Based on provisional 2017 estimates, pet products is set to record further value growth, with pet healthcare, pet dietary supplements and other pet products all achieving growth. Overall growth for the category will be limited by the further decline ...

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    Country Report

    100% Home Delivery/Takeaway in the Netherlands

    May 2017

    With the Dutch economy growing at a solid rate again and most macroeconomic indicators showing clear signs of improvement, foodservice spending as a share of overall household spending has recovered in the Netherlands. 100% home delivery/takeaway ...

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    Country Report

    Cafés/Bars in the Netherlands

    May 2017

    After near consistent decline or stagnation throughout the review period, cafés/bars managed to buck the trend and display renewed signs of strength in 2016. The number of newly opened outlets nearly matched those that were closed, resulting in only ...

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    Country Report

    Consumer Foodservice By Location in the Netherlands

    May 2017

    Travel locations recorded again by far the strongest growth in consumer foodservice in 2016 as further testimony to the growing importance of travel for foodservice sales in the Netherlands. The structural factors currently favouring travel locations...

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    Country Report

    Fast Food in the Netherlands

    May 2017

    Major fast food chains are increasingly focusing on allowing consumers to customise their food by providing a greater variety of products to choose from. For instance, in early 2016, McDonald’s launched a customisable McFlurry ice cream that ...

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    Country Report

    Full-Service Restaurants in the Netherlands

    May 2017

    Following a strong performance in 2015, full-service restaurants recorded a second successive year of healthy expansion, both in terms of outlets and value sales, in 2016. This positive trend was attributable to two factors. First, the Dutch economy ...

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    Country Report

    Consumer Foodservice in the Netherlands

    May 2017

    With the Dutch economy recording yet another year of solid growth and improving macroeconomic indicators, consumer foodservice sales grew solidly in 2016. After 2015, this was the second successive year that consumer foodservice registered value ...

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    Country Report

    Self-Service Cafeterias in the Netherlands

    May 2017

    The key trend in self-service cafeterias involved the change in ownership of the country’s largest self-service cafeteria chain La Place, which caused the number of its outlets to nearly halve within a year, falling from 86 in 2015 to 48 in 2016. The...

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    Country Report

    Street Stalls/Kiosks in the Netherlands

    May 2017

    Over the course of 2016, NS Stations Retailbedrijf BV’s intention to significantly scale back on its foodservice activities was publicly announced. NS Stations Retailbedrijf BV, which is the retail division of publicly owned Nederlandse Spoorwegen ...

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    Country Report

    Gardening in the Netherlands

    May 2017

    The perception of gardening in the Netherlands is changing as older generations tend to view gardening as a key chore in terms of maintaining a home whilst the younger generations tend to view the task as cumbersome. This is slowing down the growth ...

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    Country Report

    Home Furnishings in the Netherlands

    May 2017

    Home furnishings continued to be driven by the improving economic conditions and housing market in the Netherlands in 2016. Consumers’ disposable incomes increased in 2016 and more consumers were willing to spend this income on refurnishing their ...

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    Country Report

    Home Improvement in the Netherlands

    May 2017

    Home improvement is largely based on do it yourself (DIY) in the Netherlands with most men undertaking home improvement tasks. Women are also becoming more involved in home improvement tasks like painting and small repairs in the home. However, the ...

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    Country Report

    Homewares in the Netherlands

    May 2017

    Although homewares products have lower unit prices as compared to other home and garden categories, the willingness to invest in homewares remained stable in 2016, with the majority of Dutch consumers looking for quality but affordable products. Due ...

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    Country Report

    Home and Garden in the Netherlands

    May 2017

    Home and garden witnessed another strong performance in 2016 perpetuated by the stable economic conditions in the Netherlands, rising consumer confidence, the falling unemployment rate and a positive movement in the housing market. Consumers who had ...

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    Country Report

    Better For You Beverages in the Netherlands

    May 2017

    Better for you beverages recorded a decline in current terms in 2016. There were several negative issues that contributed to this decline. A major factor was that many categories contained products with high sugar content, with consumers responded by...

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    Country Report

    Better For You Packaged Food in the Netherlands

    May 2017

    In 2016 better for you packaged food suffered a 2% decline in value sales. A major trend in food is that consumers look for natural, pure, non-artificial packaged food. Consumers also are more interested in clean label products; this means that there...

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