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Netherlands

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the Netherlands

Netherlands Country Briefings

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    Country Report

    Retailing in the Netherlands

    Jan 2017

    The recovering economy has had a somewhat delayed effect on consumer spending. In addition, the more frugal attitudes adopted by Dutch consumers during the economic recession are persisting, with consumers spending more time looking for the best ...

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    Country Report

    Internet Retailing in the Netherlands

    Jan 2017

    Internet retailing in the Netherlands is continuing to grow for a number of reasons. Dutch consumers are leading ever busier lives and have become more price-conscious, having less time to visit physical stores to compare products and prices. The ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in the Netherlands

    Jan 2017

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers continued to account for the majority of sales of bags and luggage in the Netherlands in 2016, with more than 500 mainly independent stores being the most common outlets for...

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    Country Report

    Mixed Retailers in the Netherlands

    Jan 2017

    Mixed retailers registered a heavy current value decline in 2016, with this mostly driven by established brands which have not followed the latest developments and kept abreast of changing consumer demands. Consumers are looking for either discount ...

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    Country Report

    Home Laundry Appliances in the Netherlands

    Jan 2017

    The ongoing stabilisation of the Dutch economy has had a positive effect on sales of home laundry appliances as many consumers have sought to replace their old home laundry appliances with new, more energy-efficient products. Automatic tumble dryers ...

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    Country Report

    Irons in the Netherlands

    Jan 2017

    Despite the stability in the Dutch economy and the improving income levels of most Dutch consumers, sales of irons continued to decline in 2016. Most Dutch consumers view ironing as an onerous chore and the therefore have a negative attitude towards ...

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    Country Report

    Large Cooking Appliances in the Netherlands

    Jan 2017

    The ongoing recovery of the housing market in the Netherlands had a generally positive influence on the performance of large cooking appliances during 2016. In general, Dutch people prefer to replace all major appliances in the kitchens of homes that...

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    Country Report

    Microwaves in the Netherlands

    Jan 2017

    The Dutch economy continued to develop on a stable path in 2016, resulting in improving confidence among Dutch consumers, with the financial outlook improving significantly for most Dutch households over the course of the year. Microwaves benefitted ...

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    Country Report

    Consumer Appliances in the Netherlands

    Jan 2017

    Consumer appliances continued to benefit from the stable economic environment in the Netherlands in 2016 as more Dutch people were confident of their financial position during the year. This drove sales in both major appliances and small appliances, ...

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    Country Report

    Personal Care Appliances in the Netherlands

    Jan 2017

    Personal care appliances continued to register positive growth in 2016 and this was mainly due to innovation among manufacturers. Whilst the category remained highly competitive, manufacturers continued to introduce new products that caught the eye ...

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    Country Report

    Refrigeration Appliances in the Netherlands

    Jan 2017

    Energy efficient refrigeration appliances remained a key focus area for manufacturers in the category in 2016. Major promotions during 2015 and 2016 which involved consumers replacing their old refrigeration appliances with new and more ...

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    Country Report

    Small Cooking Appliances in the Netherlands

    Jan 2017

    Small cooking appliances continued to grow moderately in 2016 owing to rising interest among the Dutch in cooking differently than they are accustomed to. Dutch people spent much less time preparing meals in comparison with people in other European ...

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    Country Report

    Vacuum Cleaners in the Netherlands

    Jan 2017

    Vacuum cleaners continued to register positive volume growth in 2016 as consumers became increasingly interested in innovative new appliances. Dutch consumers tend to seek the most efficient vacuum cleaners which get the job done with minimum effort ...

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    Country Report

    Air Treatment Products in the Netherlands

    Jan 2017

    Air treatment products continued on a healthy growth path in the Netherlands in 2016. More Dutch consumers are becoming aware that maintaining the right atmosphere in their home is also important for their health and this boosted sales in air ...

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    Country Report

    Dishwashers in the Netherlands

    Jan 2017

    Dishwashers continued to register positive volume growth in 2016 owing to the ongoing recovery in the housing market in the Netherlands. The category benefited from both replacement sales and new sales and in most new and replacement kitchens, ...

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    Country Report

    Food Preparation Appliances in the Netherlands

    Jan 2017

    Food preparation appliances continued to record positive growth during 2016 as volume sales rose by 3%. The health and wellness trend seen in previous years of the review period continued to drive sales in the category in 2016 as consumers sought new...

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    Country Profile

    Netherlands: Country Profile

    Dec 2016

    The Netherlands’ economy will slow in 2017. Tax cuts and an increase in fixed investment provide moderate support. The economy also benefits from an improvement in the labour market. Sluggish growth in private final consumption and exports are drags....

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    Country Report

    Confectionery in the Netherlands

    Dec 2016

    Masterfoods Veghel BV (Netherlands) maintains the lead in chocolate confectionery in The Netherlands thanks to its major popular brands: Snickers, Twix, Mars and Bounty. Its value share declined slightly in 2015 and is set to do the same in 2016 as ...

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    Country Report

    Dairy in the Netherlands

    Dec 2016

    Royal FrieslandCampina is the leading branded company in cheese in 2016. The company owns major brands such as Milner, Frico and Campina. Its retail value share in cheese is under pressure in 2016, mainly because it has a strong position in reduced ...

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    Strategy Briefing

    Low-Cost Air Travel in the EU: A Transformative Factor for City Economies

    Dec 2016

    Due to low-cost carriers, air travel in the EU has become more affordable, and smaller regional airports have gained an opportunity for revival. Since air infrastructure is considered a strong promoter of growth in cities, this report investigates ...

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