Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the NetherlandsNetherlands Country Briefings

Filters
Industry
    Product Type
    Country Profile

    Country Profile

    Netherlands: Country Profile

    May 2018

    The economy will decelerate in 2018. Private consumption will see only moderate gains but exports – which are equivalent to about two-thirds of GDP – will rise at a double-digit pace. Investment will be another important driver. The government’s ...

    US$150
    Add to cart View details
    Country Report

    Country Report

    Baby and Child-Specific Products in the Netherlands

    May 2018

    Baby and child-specific products is set to continue to be influenced by current demographic trends, with a relatively stable population. The low birth rate in the Netherlands means that the consumer base for baby products is likely to remain similar ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Bath and Shower in the Netherlands

    May 2018

    Bath and shower has positive prospects for growth over the forecast period, despite the high level of maturity in the category in the Netherlands. Whilst in volume terms the same CAGR is expected as in the review period, manufacturers will pour ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Colour Cosmetics in the Netherlands

    May 2018

    In addition to the cosmetic attribute of products, colour cosmetics will also see higher growth in demand for products containing skin protection and skin care. Colour cosmetics will address the current growing concerns regarding skin protection. ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Deodorants in the Netherlands

    May 2018

    Deodorant sprays is forecast to see a positive performance over the forecast period, with manufacturers pursuing more segmented products and a focus on skin care and skin protection. Penetration is already high, so companies aim to encourage ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Depilatories in the Netherlands

    May 2018

    Depilatories is expected to see only low growth over the forecast period. Categories that saw positive performances over the review period, such as razors and blades, will be more mature, meaning that penetration and usage are unlikely to expand ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Fragrances in the Netherlands

    May 2018

    Dutch consumers already show high interest in fragrances, not only influenced by the growing concern for personal image and grooming, but also because these are seen as indulgence products that contribute to promoting wellbeing and confidence. Demand...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Hair Care in the Netherlands

    May 2018

    As in other beauty and personal care categories, there is a growing interest in premium products, with mass hair care products increasingly adopting premium attributes and innovations. Whilst promotional activity will remain high in key categories ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Mass Beauty and Personal Care in the Netherlands

    May 2018

    Mass beauty and personal care is expected to see higher demand for natural, herbal and organic products over the forecast period. Dutch consumers are committed to adopting healthier lifestyles and are choosing products that are more natural and ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Men's Grooming in the Netherlands

    May 2018

    Although men’s skin care seems to have reached a new phase of maturity, manufacturers consider this category will grow at a faster pace in comparison with most others within men’s grooming. An estimated 45% of Dutch men use men’s skin care products, ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Oral Care in the Netherlands

    May 2018

    Demand for oral care products in the Netherlands will continue to be driven by a strong commitment by Dutch consumers to preventing health problems. High dental care costs and already high awareness of dental hygiene motivated Dutch consumers to ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Beauty and Personal Care in the Netherlands

    May 2018

    Beauty and personal care in the Netherlands generated higher current value growth in 2017, driven by a general demand for value-added products. Dutch consumers showed interest in personal care and prevention of problems, and sought moments of ...

    US$2,650
    Add to cart View details
    Country Report

    Country Report

    Premium Beauty and Personal Care in the Netherlands

    May 2018

    Sales of premium beauty and personal care products are likely to be influenced by the growing demand for products with functional attributes as a solution or for prevention; as in the case of sun care, with products containing skin-nourishing ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Skin Care in the Netherlands

    May 2018

    Skin care will be influenced by further segmentation, demand for more natural ingredients and increased interest in premium products. Investment in the category, with the introduction of more advanced products, will encourage consumers to choose more...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Sun Care in the Netherlands

    May 2018

    Aiming to prevent sun damage, the trend in sun protection will be focused on promoting products with higher UV protection, as Dutch consumers are aware of and concerned about the harmful effects of unprotected sun exposure. Manufacturers will respond...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Gardening in the Netherlands

    May 2018

    Gardening benefited from an increase in the number of new houses in 2017, with new homeowners generally being keen to design a new garden and plant horticultural products. In particular, trees/shrubs returned to positive growth after a flat ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Home Furnishings in the Netherlands

    May 2018

    The Dutch economy grew by an unexpected 3% in 2017, boosting employment and consequently resulting in higher disposable incomes. With consumers more confident of their future finances, refurbishing their homes was one of the ways in which they chose ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Home Improvement in the Netherlands

    May 2018

    Home improvement in the Netherlands in 2017 continued to benefit from ongoing economic growth and a vibrant housing market. Dutch consumers like to renovate their homes to make them their own. For this reason, other floor covering recorded the ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Homewares in the Netherlands

    May 2018

    The positive economic climate in the Netherlands in 2017 helped homewares to record moderate current value growth. Thanks to higher disposable incomes, consumers were willing to invest in good quality homewares. Additionally, the vibrant housing ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Home and Garden in the Netherlands

    May 2018

    Ongoing solid economic growth in the Netherlands in 2017, coupled with a vibrant housing market, continued to drive home and garden sales. The Dutch economy grew at an unexpected average rate of 3%, while unemployment continued to fall. Although the ...

    US$2,100
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More