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Netherlands

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the Netherlands

Netherlands Country Briefings

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    Adult Incontinence in the Netherlands

    Apr 2017

    Retail sales of adult incontinence recorded a further year of healthy growth of 4% in both current value and volume terms in 2016. This confirms the position of adult incontinence in tissue and hygiene in the Netherlands as the strongest performing ...

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    Country Report

    Away-From-Home Tissue and Hygiene in the Netherlands

    Apr 2017

    Away-from-home tissue and hygiene sales increased in 2016, as the Dutch economy showed healthy signs of improvement. Following several difficult years in the aftermath of the financial and euro crises, which witnessed low GDP growth, rising ...

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    Country Report

    Nappies/Diapers/Pants in the Netherlands

    Apr 2017

    Volume sales of nappies/diapers/pants experienced a turnaround in 2016, registering marginally positive growth for the first time since the onset of the review period. This improvement in volume sales was driven by a more positive development in per ...

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    Country Report

    Tissue and Hygiene in the Netherlands

    Apr 2017

    After recovering from three difficult years and finally returning to growth in 2015, the Dutch economy confirmed this positive trend in 2016, recording further progress on virtually all relevant macroeconomic measures. This had a marked positive ...

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    Country Report

    Retail Tissue in the Netherlands

    Apr 2017

    Retail tissue managed to return to positive growth after three consecutive years of value decline, largely on account of stronger sales of toilet paper. While this development is to some extent also the result of wider retailing trends, as the ...

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    Country Report

    Sanitary Protection in the Netherlands

    Apr 2017

    Per capita use of sanitary protection amongst women aged 12-54 year olds endured another moderate decrease in 2016, falling to 297 units per woman. This development confirmed the trend of largely declining per capita retail volume consumption of ...

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    Country Report

    Wipes in the Netherlands

    Apr 2017

    The performance of wipes continued to be marked by the sharply divergent fortunes of home care wipes and floor cleaning systems on the one hand and personal wipes on the other. With the former suffering further declines, positive growth in wipes ...

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    Country Profile

    Netherlands: Country Profile

    Mar 2017

    The Netherlands’ economy will weaken in 2017. A slowdown in investment along with a lacklustre performance by both private final consumption and exports are behind the sluggish economic performance. An improvement in the labour market provides some ...

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    Country Report

    Apparel Accessories in the Netherlands

    Feb 2017

    Apparel accessories declined by 3% in current value terms in 2016, falling to EUR228 million, with sales tending to depend on seasonal changes. Most consumers tend to buy items such as gloves, hats/caps and scarves during the autumn in preparation ...

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    Country Report

    Childrenswear in the Netherlands

    Feb 2017

    Childrenswear grew by 1% in both current value and volume terms in 2016, to reach EUR1.3 billion. Growth was driven by the increased spending by parents on children’s apparel. Despite the short wear time, parents do not want cheap disposable fashion ...

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    Country Report

    Footwear in the Netherlands

    Feb 2017

    Footwear grew by 2% in current value terms in 2016. The emergence of large international online providers has played an important role in this development. While a large number of consumers are purchasing footwear online, store-based retailing still ...

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    Country Report

    Hosiery in the Netherlands

    Feb 2017

    Sheer hosiery recorded a decline in current value terms during 2016. This was a result of the mild weather in 2016, with the demand for sheer hosiery declining. The extended warm period during the Dutch summer had a counterbalancing effect on the ...

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    Country Report

    Jeans in the Netherlands

    Feb 2017

    Jeans recorded slight current value growth in the Netherlands in 2016. The category has only seen modest growth as a result of the growing athleisure trend, whereby consumers are increasingly combining sports-inspired apparel with traditional ...

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    Country Report

    Menswear in the Netherlands

    Feb 2017

    Menswear accounted for 34% of total apparel value sales in the Netherlands in 2016, while womenswear accounted for 46% and childrenswear 14%. Menswear is a much smaller category than womenswear, although it is growing and has become of interest to ...

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    Country Report

    Apparel and Footwear in the Netherlands

    Feb 2017

    The long-awaited recovery of apparel and footwear in the Netherlands may be getting started, as it saw modest volume growth in 2016, driven by digital innovation and the enhanced offerings of companies along with the arrival and expansion of ...

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    Country Report

    Sportswear in the Netherlands

    Feb 2017

    Sportswear recorded current value growth of 3% in the Netherlands in 2016. Sportswear has benefited the most from the continued growth of the athleisure trend. The increasing demand for sportswear is being driven mainly by the fact that Dutch ...

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    Country Report

    Womenswear in the Netherlands

    Feb 2017

    Womenswear accounted for 46% of total value sales of apparel in the Netherlands in 2016. Womenswear accounts for a larger share of apparel than menswear, with women being the most avid buyers of apparel. However, their share of total value sales in ...

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    Country Report

    Carbonates in the Netherlands

    Feb 2017

    Carbonates is in turmoil as many consumers turned away due to the high sugar content of the products. Carbonates products are not only viewed as high in calories, but also as unnatural and processed. This meant it recorded further decline in both ...

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    Country Report

    Soft Drinks in the Netherlands

    Feb 2017

    Consumers became much more concerned about the level of sugar in various soft drinks products. The largest categories such as carbonates and juice faced major challenges as consumers turned away from high calorie products. Even a category such as ...

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    Country Report

    Sports Drinks in the Netherlands

    Feb 2017

    Sports drinks is one of the categories hit hard by consumer concerns about sugar intake through soft drinks. A large group of consumers see sports drinks as high calorie beverages, which means they tend to look for alternatives for hydration before, ...

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