Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

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    Better For You Beverages in the Netherlands

    Jun 2018

    In 2017, several major players started to experiment with replacing their standard ranges with reduced sugar varieties. The most important player to do this was Coca-Cola Enterprises Nederland BV, which decided to replace its regular Sprite range ...

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    Better For You Packaged Food in the Netherlands

    Jun 2018

    Reduced-sugar packaged food is expected to be a focus of attention for both consumers and the packaged food industry in the Netherlands. Consumers are leading healthier lifestyles but diseases related to high sugar consumption, such as diabetes, are ...

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    Fortified/Functional Beverages in the Netherlands

    Jun 2018

    FF energy drinks continue to dominate total fortified/functional beverages sales. In 2017, the area posted strong double digit growth, thus helping to boost overall sales. The sponsorship of Formula 1 driver Max Verstappen is a very important factor ...

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    Fortified/Functional Packaged Food in the Netherlands

    Jun 2018

    FF packaged food is expected to register negative retail value growth at constant 2017 prices over the forecast period. Growth will lag that of the review period due to greater maturity and more competition from other health and wellness categories. ...

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    Free From in the Netherlands

    Jun 2018

    In 2017 free from gluten products were the focus of consumer interest and promotion by manufacturers and retailers. Product and media exposure contributed to above-average current retail value growth for free from gluten products across packaged ...

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    Naturally Healthy Beverages in the Netherlands

    Jun 2018

    NH bottled water is expected to contribute to overall growth within naturally healthy beverages over the forecast period. Most of this growth will be generated by NH flavoured bottled water. Flavoured bottled water is a big hit with consumers and is ...

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    Naturally Healthy Packaged Food in the Netherlands

    Jun 2018

    According to Ministry of Health population studies, an estimated 30% of the adult population in the Netherlands does not eat enough fibre. While education and awareness about the importance of fibre for the digestive system increased over the review ...

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    Organic Beverages in the Netherlands

    Jun 2018

    Craft sodas are becoming popular in Dutch on-trade outlets as they offer consumers an exciting alternative to well-known carbonates brands. Indeed, the popularity of these craft sodas on-trade is now starting to spill over to off-trade channels. The ...

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    Organic Packaged Food in the Netherlands

    Jun 2018

    Organic products in packaged food are estimated to post healthy growth across most categories over the forecast period. While organic products reached a new level of maturity as promotion began to emerge in the early 2000s, the consumer base will ...

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    Health and Wellness in the Netherlands

    Jun 2018

    Rising health and wellness awareness continues to drive consumer behaviour in the Netherlands. However, this does not necessarily mean that all health and wellness areas are recording growth. In fact, many categories are struggling, despite the trend...

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    Toys and Games in the Netherlands

    Jun 2018

    Toys and games enjoyed another year of success in 2017, recording single-digit growth thanks to the influence of the strong sales of video games. Video games sales were principally driven by the fast growth of the Nintendo Switch console which was ...

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    Traditional Toys and Games in the Netherlands

    Jun 2018

    New product developments in traditional toys and games in 2017 cut across interesting trends, such as unpacking, surprise and collection, robotics and STEM-orientated toys and games. All these trends seemed to hint at gender neutral toys and games. ...

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    Video Games in the Netherlands

    Jun 2018

    Video games value sales increased impressively in 2017 thanks to the launch of the Nintendo Switch console. The console was well received amongst Dutch consumers, with the product sold not only in media products stores but also widely in traditional ...

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    Beer in the Netherlands

    Jun 2018

    Both non alcoholic and low alcohol beers are gaining ground in the Netherlands. In ale, products with a higher ABV will likely come under increasing pressure as lighter and more accessible ales gain traction. Session ales with an ABV of between ...

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    Cider/Perry in the Netherlands

    Jun 2018

    Cider/perry recorded healthy total volume growth for the second consecutive year in 2017, largely thanks to efforts from the category leader Heineken. Cider is an underdeveloped category in the Netherlands, while sales of perry are negligible. With ...

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    Alcoholic Drinks in the Netherlands

    Jun 2018

    In 2017, the Dutch alcoholic drinks market recorded modest total volume growth, albeit stronger than that of the previous year. Beer registered a healthy volume gain, largely thanks to growing interest in higher quality and non alcoholic beers. The ...

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    Rtds/High-Strength Premixes in the Netherlands

    Jun 2018

    The main question for the category is whether the current trend towards Hugo wine cocktails and spritzers will continue. Hugo wine cocktails have been popular in recent years because they are affordable, have an accessible taste and a fashionable ...

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    Spirits in the Netherlands

    Jun 2018

    The spirits category in the Netherlands is witnessing a shift towards more premium imported brands. For example, in other blended Scotch whisky, super premium, ultra premium and prestige products all gained share at the expense of premium, standard ...

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    Wine in the Netherlands

    Jun 2018

    Many Dutch consumers open a bottle of red wine in the evening at dinner time. However, white wine is gaining share in still light grape wine. Men used to regard white wine as a beverage more for women, instead opting for heavier red wines as ...

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    Dog and Cat Food Packaging in the Netherlands

    Jun 2018

    Dog and cat food packaging recorded a moderate total unit volume decline in 2018, as volume sales in dog and cat food continued to fall and the average pack size remained broadly constant. Over the forecast period unit volume sales in dog and cat ...

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