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Company Profile

Nike Inc in Apparel

May 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Nike Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel market and the global economy.

Company and market share data provide a detailed look at the financial position of Nike Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nike Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nike Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Apparel research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key c ompany facts

Sophisticated US market still the prime mover for Nike

Latest quarterly data underline Nike’s strength

Changing retail model reflects tech-led brand position

Social media to strengthen brand loyalty/product awareness

Acquisition to support other premium positions

SWOT: Nike Inc

Strategic objectives and challenges

Strategic objectives and challenges cont/d

Competitive Positioning

Nike’s brand power underpins success

Nike weathers the global market

Competitive environment in sports volatile

Dominant in key markets

Market Assessment

Focus on core competence

New and old markets a double opportunity for Nike

Geographic and Category O pportunities

Two-speed g lobal development strategy

Geographic and Category Opportunities

BRIC economies still delivering, China the clear leader

China gets priority treatment

Chinese competition strengthens

Renewables help marketing, save costs

India may hold potential

Greater consumer segmentation can strengthen returns

Brand Strategy

Well-balanced brand portfolio

Nike’s strategy to create demand

Hurley and Converse growing dynamically

Operations

Nike global operations

Recommendations

Key recommendations: expand DTC model and focus on retail

Samples

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