Pasta market research

Euromonitor has the world’s most comprehensive research on the pasta category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the pasta market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our pasta market research answer questions such as:

What is the market size of pasta?
What are the major brands in pasta?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
Are consumers moving from traditionally dried variants to more innovative chilled formats?

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Total: (97)

Country Report

Pasta in Italy

The key trends in 2012 across the two main categories of dried pasta and chilled/fresh pasta were a strong focus on innovation from manufacturers, especially in fresh pasta, creating gourmet and healthy meal solutions; and a steady increase in ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Pasta in Costa Rica

Even though the per capita consumption of pasta continues rising in Costa Rica, the demand for traditional pasta already reached certain level of maturity among local consumers forcing more manufacturers to focus on developing complementary lines of ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Pasta in the United Kingdom

2012 was a positive year for the pasta category as the recession continued to affect purchasing behaviour and consumers bought more pasta to feed the family for less or to replace nights out at the restaurant with eat-in occasions. Overall, value ...

Feb 2013 | US$900| Add to cart | View details ›

Company Profile

Orkla Group in Packaged Food

Orkla is a regional specialist in that its presence is limited to Scandinavia and Eastern Europe. It pursues a multi-local strategy for brand building. Orkla has shifted its focus to branded packaged food in recent years, divesting itself of non-core...

Jan 2013 | US$525| Add to cart | View details ›

Country Report

Pasta in Estonia

Growth of 2% in retail volume sales of pasta in 2012 was a major improvement on the decline of 1% recorded in 2011, as well as on the average decline of 2% for the entire review period. Similarly, growth in pasta current value sales was up slightly ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Pasta in Peru

With the Peruvian economy growing at a fast rate in 2011 and 2012 and employment strong, Peruvian consumers are leading increasingly busy lifestyles. This has helped raise consumption of convenient meal solutions like pasta, which in 2012 reached the...

Jan 2013 | US$900| Add to cart | View details ›

Company Profile

Campbell Soup Co in Packaged Food

With significant reliance on the declining US canned/preserved soup market US soup giant Campbell Soup Co has struggled to stave off long-term market share contraction. However, the company is fighting back with a revitalised US soup offer and by ...

Jan 2013 | US$525| Add to cart | View details ›

Country Report

Pasta in Poland

In 2012 dried pasta suffered a decline in retail volume terms of 1% while achieving current retail value growth of 3%. Growth in current retail value terms was due to significant growth in unit prices in pasta over the second half of 2011. Throughout...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Pasta in Azerbaijan

In Azerbaijan, pasta is represented only by dried pasta. Dried pasta is becoming mature across the country, though it continues to perform strongly. In 2012, retail sales are set to grow by 5% in volume terms and 14% in current value terms. ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Pasta in Uruguay

The already-high per capita pasta consumption was reflected in the limited volume growth possibilities of the category during the review period. 2012 was no exception and growth is set to be marginal; however in chilled/fresh pasta in particular, a ...

Jan 2013 | US$900| Add to cart | View details ›