Pasta market research

Euromonitor has the world’s most comprehensive research on the pasta category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the pasta market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our pasta market research answer questions such as:

What is the market size of pasta?
What are the major brands in pasta?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
Are consumers moving from traditionally dried variants to more innovative chilled formats?

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Total: (99)

Country Report

Pasta in Kenya

Pasta registered retail value growth of 5% in 2011 as a result of increases in unit prices. Due to weakening of the domestic currency, the cost of imported products increased. In addition, the rate of inflation remained high in Kenya.

Jan 2012 | $900| Add to cart | View details ›

Country Report

Pasta in Uruguay

Uruguayan consumers maintain a very high preference for pasta, both for the dried pasta types and especially the more expensive filled types in chilled/fresh pasta like ravioli, cappelletti, tortellini and similar varieties. Pasta is one of the most ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Pasta in Thailand

Due to the increasing number of Italian restaurants in Thailand, Thai consumers are becoming more familiar with Italian dishes such as pasta and pizza. This has helped to drive demand for Italian cuisine at home and thus to boost demand for pasta. ...

Jan 2012 | $900| Add to cart | View details ›

Company Profile

Danone, Groupe in Packaged Food

Danone has been consolidating its market positions of its streamlined operations and has been focusing on geographic and category expansion via a number of joint venture agreements, acquisition and the merger of its regional fresh dairy operations ...

Jan 2012 | $525| Add to cart | View details ›

Country Report

Pasta in Kazakhstan

Pasta in Kazakhstan comprises both packaged and non-packaged products and generally the market is saturated showing quite low growth rates each year. In 2011, slow but steady growth of packaged pasta will be observed, as it offers a wider range of ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Pasta in Sweden

Economic improvements in Sweden and the general trend towards natural and healthy foods continued to bolster demand for premium pasta products in 2011. Initially, the premium segment was mainly represented by relatively niche brands imported from ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Pasta in Uzbekistan

Pasta, which consisted solely of dried pasta, continued its solid growth thanks to peculiarities of the Uzbek cooking culture and considerable demand for inexpensive ingredients. As such, pasta is the most suitable product for daily consumption. ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Pasta in Poland

Pasta is a relatively inexpensive product, so it is less susceptible than other more expensive products to declining purchasing power of consumers. Therefore, pasta has turned out to be a stable category with continued upward tendency. Pasta is ...

Jan 2012 | $900| Add to cart | View details ›

Company Profile

Heinz Co in Packaged Food

Heinz has shifted its focus to the emerging markets, culling its manufacturing network in the mature markets and investing in emerging market players, Foodstar in China, and acquiring the Quero brand in Brazil. In the mature markets, it is focused on...

Dec 2011 | $525| Add to cart | View details ›

Company Profile

Campbell Soup Co in Packaged Food

The world’s largest soup manufacturer, Campbell Soup Co, is facing up to a year of transition, as it looks to meet significant challenges in core geographic markets and product categories. The profile analyses the company’s shift of strategic ...

Dec 2011 | $525| Add to cart | View details ›