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Market Research on Singapore

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore.

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Euromonitor Singapore reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Toys and Games in Singapore

Toys and games recorded positive value growth in 2015, with licenced products within traditional toys and games as well as mobile gaming revenue driving sales. Licensed Disney ranges were particularly popular, with Marvel Heroes and Star Wars ...

Jun 2016 | US$2,100 | Pages: 34 | Add to cart | View details

Country Report

Traditional Toys and Games in Singapore

Current retail value growth slowed within traditional toys and games in 2015 amidst the worsening economic outlook. In addition, sales fell within dolls and accessories as the main target group of the area shifted towards other categories like arts ...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Video Games in Singapore

The shift in preference towards online and mobile games drove down value growth within consoles, both hand-held and static, in 2015. Furthermore, online and mobile games are free-to-play, with an option for in-app purchase, thus increasing ...

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Beer in Singapore

In 2015, the Liquor Control Act passed a new regulation that prohibits consumption of liquor in all public places from 22.30hrs to 07.00hrs every day. This affected mainly lower-income foreign workers who drank mostly imported economy lager, and ...

Jun 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Cider/Perry in Singapore

In 2015, The Mad Tapper opened for business as the first craft cider distributor in Singapore, signalling fast-rising local interest in cider/perry, especially for options beyond the leading commercial brands. The number of imported cider/perry ...

Jun 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Singapore

RTDs/high-strength premixes registered flat total volume growth and sales of 343,000 litres in 2015. It is usually more favoured by new or young drinkers, and over the review period faced strong competition from other alcoholic drinks such as ...

Jun 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Spirits in Singapore

A burgeoning cocktail culture boosted sales of spirits in Singapore ranging from bourbon, which is an inexpensive spirit to use in cocktails, to increasingly popular white rum, tequila and artisanal gin. The growing cocktail culture is not only due ...

Jun 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Wine in Singapore

The champagne brunch gained popularity over the review period. It used to cost S$80 to S$90 per person for food and unlimited champagne from 11.00hrs to 15.00hrs. More recently, it became a more premium experience, available only at five-star hotels,...

Jun 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Alcoholic Drinks in Singapore

The company will continue to expand its distribution through foodservice and retail outlets, corporate events as well as supplies for weddings and parties. It will focus on events and consultation on pairing food with wines and whisky to raise ...

Jun 2016 | US$2,100 | Pages: 88 | Add to cart | View details

Country Report

Gardening in Singapore

Gardening is mostly perceived as a pastime for Singaporeans. However, gardening is unique in Singapore as the area available for gardening is very limited for the majority of consumers – usually along the corridors of their apartments. With a small ...

Jun 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in Singapore

Slowdown in category retail value growth can be attributed to two reasons. First was the slowdown in household growth from 2014. The rate of home ownership in Singapore is high and a slowdown in the growth of households decreased demand for new ...

Jun 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home Improvement in Singapore

For several decades, Singaporean parents have inculcated the belief in their children that office jobs are more respected and pressured them to focus mainly on academic excellence, which greatly reduced the passing down of DIY expertise from ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in Singapore

As consumers opted for cheaper homewares products in 2015, economy products performed better. The rate of current retail value growth in homewares slowed down in 2015 due to the switch in preference towards economy brands.

Jun 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in Singapore

The lowest GDP growth in Singapore since 2008 inevitably led to weak performance in home and garden. As consumers tighten their spending, smaller-ticket items are greatly impacted, mostly through decline in volume sales. Slowdown in households’ ...

Jun 2016 | US$2,100 | Pages: 39 | Add to cart | View details

Country Report

Cat Food in Singapore

Volume sales of cat food are set to grow at a slightly faster pace in 2016 than in the previous year, which is due to higher cat ownership. Awareness campaigns, the continued presence of cat cafés, and the launch of a cat museum, Lion City Kitty, in ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Dog Food in Singapore

As Economies and Consumer research suggests, pet humanisation trends are expected to continue to permeate dog food in a significant way in 2016. As the number of single-person households grew alongside the number of dual-income earning households ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Other Pet Food in Singapore

In 2016, other pet food is set to continue to perform negatively due to a decline of bird and fish food in both volume terms and in current value terms. Small mammal/reptile food is set to perform the best, with new players generating interest and ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Pet Care in Singapore

Pet care in Singapore posted marginally slower current value growth in 2016 compared to the review period average, which was due to the maturity of overall demand; however, pet care is projected to grow at a stable CAGR of 2% at constant 2016 prices ...

May 2016 | US$2,100 | Pages: 50 | Add to cart | View details

Country Report

Pet Products in Singapore

Retail value sales of pet dietary supplements received a boost in 2015 due to the burgeoning interest in raw, natural pet food among Singaporean pet owners. A raw food diet was deemed to be the ideal nutritional plan for natural carnivores such as ...

May 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Profile

Singapore: Country Profile

The economy will accelerate modestly in 2016. Growth in services should outweigh declines in manufacturing and construction. Improvements in infrastructure (for example, development of Changi Airport and a high-speed rail link with Malaysia) will ...

May 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Singapore

2015 continued to witness a strong performance from 100% home delivery/takeaway as time-strapped individuals found the format convenient. Singapore has a very work-centric culture, which sees working overtime a common occurrence. This leaves many ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Cafés/Bars in Singapore

The café-hopping trend brought about by the popularity of social media platforms such as Facebook and Instagram continued to benefit sales in cafés/bars in 2015. Young consumers are exploring cafés with interesting food and beverages in a bid to take...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Singapore

The new Downtown Line commenced service in December 2013, providing commuters with more accessibility to the areas of Bugis, Promenade, Bayfront, Downtown, Telok Ayer and Chinatown. This has benefited foodservice operators in these vicinities as they...

May 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Fast Food in Singapore

In 2015, major players in fast food enhanced the consumer experience by launching premium items in their menus. McDonald’s, for example, introduced Create Your Taste in 2015 which allows customers to build their own burgers. The customisable burger ...

May 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Full-Service Restaurants in Singapore

Casual dining saw higher growth than non-casual dining in full-service restaurants in 2015. Consumers increasingly prefer casual dining as it provides a fun and relaxed dining experience for social gatherings. The rapid expansion of casual French ...

May 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Consumer Foodservice in Singapore

Although full-service restaurants recorded a decline in 2015, the industry continued to see stable growth boosted by healthy performances observed in street stalls/kiosks and 100% home delivery/takeaway. Amidst softening economic conditions in ...

May 2016 | US$2,100 | Pages: 111 | Add to cart | View details

Country Report

Self-Service Cafeterias in Singapore

In 2015, self-service cafeterias saw players such as Mövenpick Marché launching a breakfast menu for weekends. Breakfast menus are increasingly popular with consumers who like to socialise with friends or family over breakfast. Thus, the breakfast ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Singapore

The completion of Seletar Mall, One KM Shopping and Paya Lebar Square towards the end of the review period contributed to a healthy supply of street stalls/kiosks due to the opening of more food courts. In addition, the government introduced two new ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Briefing

Business Dynamics: Singapore

Led by a business-friendly government and a highly competitive economic landscape, Singapore has become a world leader in providing an easy business environment. However, sluggish economic growth in 2015 and vulnerability to external factors such as ...

May 2016 | US$250 | Pages: 12 | Add to cart | View details

Country Briefing

Digital Consumer - Landscape: Singapore

Singapore is one of the most advanced telecom markets in Asia based on good regulations, competition and tech-savvy consumers. The country is a regional leader in mobile internet penetration and is renowned for its e-governance. Fibre-broadband ...

Apr 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Singapore

Baby and child-specific products recorded current value growth of 4% to reach S$31 million in 2015. Baby and child-specific products, which is strongly correlated to the birth rate, witnessed positive growth due to the increasing number of babies ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Bath and Shower in Singapore

Bath and shower recorded current value sales growth of 2% in 2015, remaining at the same growth level since 2013. As the category is becoming more fragmented, the sales growth rate is remaining stagnant without any significant growth. As such, ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Colour Cosmetics in Singapore

Colour cosmetics witnessed current value growth of 4%, a decline of two percentage points compared to 2014’s current value growth of 6%. The decline reflected a more challenging retail landscape for colour cosmetics. Travel retailers such as Shilla ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Deodorants in Singapore

Deodorants faced stagnant growth and recorded current value growth of just 1% in 2015, unchanged from 2014. Deodorants has reached saturation point due to the lack of new product innovation leading to slower consumer demand. Moreover, intensified ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Depilatories in Singapore

Depilatories witnessed stagnant current value growth in 2015, continuing its slow down from 2014. Professional hair removal salons posed an increasing threat to the category, with more outlets opened or new salons set up from the previous year. ...

Apr 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Fragrances in Singapore

Fragrances declined by 2% in current value terms in 2015, a more rapid decline than the 1% drop experienced in 2014. The accelerating competition within retailing impacted the current value performance, as a large volume of premium fragrances were ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Singapore

Hair care witnessed consistent current values sales growth of 4% in 2015 compared to 2014. The growth was driven by consumers’ image consciousness and sophistication as they continued to be willing to invest in hair care. In addition, consumers are ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Men's Grooming in Singapore

Men’s grooming recorded a decline in value sales of 1% in 2015, which was similar to 2014 and primarily due to price discounting. Increased sophistication of men mean that they look to purchase better quality products. A wealth of information on the ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Oral Care in Singapore

Oral care recorded current value growth of 4% in 2015, which was a slight improvement on the previous year’s performance. Despite being more image conscious, consumers are reducing their spending on oral care, primarily by prolonging their usage over...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Beauty and Personal Care in Singapore

Beauty and personal care recorded positive current value growth in 2015, despite high penetration in certain categories. Korean beauty trends and product innovation heightened consumers’ awareness and interest in experimenting with different brands ...

Apr 2016 | US$2,650 | Pages: 114 | Add to cart | View details

Country Report

Skin Care in Singapore

Skin care witnessed slower current value sales growth in 2015 as compared to 2014, as competition between new and more established brands intensified. Consumers are becoming better informed and they are displaying higher awareness of their personal ...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Sun Care in Singapore

Sun care recorded current value sales growth of 5% in 2015, marginally higher than 2014’s performance. Consumers are remaining health conscious as the number of skin cancer cases increases over the years. This is increasing the awareness of the ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Briefing

Economy, Finance and Trade: Singapore

Singapore is one of the world’s most open economies in terms of international trade, but an ailing global economy will weigh on Singapore’s future economic growth. However, the country continued to benefit from it being the easiest place to do ...

Apr 2016 | US$250 | Pages: 15 | Add to cart | View details

Country Briefing

Households: Singapore

Singapore is an urban city-state whose residents live almost exclusively in apartments. This creates ideal conditions for telecom connectivity but a weak market for outdoor and garden goods and services. Households are primarily made up of couples ...

Apr 2016 | US$250 | Add to cart | View details

Country Briefing

Income and Expenditure: Singapore

Singapore’s per capita disposable income and spending levels rank amongst the highest in the Asia Pacific region, allowing households to spend more resources on discretionary categories. However, consumption still plays a relatively small role in ...

Apr 2016 | US$250 | Pages: 7 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Singapore

As consumers in Singapore became more discerning about what they eat and drink, they tended to pay more attention to the ingredients of packaged drinks. The health and wellness trend was further reinforced as the government launched the “Shop ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Singapore

The Health Promotion Board has consistently promoted the importance of calcium intake for Singaporeans. For example, under its “My Healthy Plate” campaign, daily calcium intake is emphasised with food recommendations such as calcium-fortified ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Singapore

The growing health and wellness trend spurred demand for NH beverages in 2015. As consumers became more discerning, they increasingly sought to avoid artificial ingredients and high sugar content by switching to NH beverages, such as natural mineral ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Singapore

The health and wellness trend and rising disposable incomes fuelled demand for naturally healthy (NH) packaged food in 2015, with consumers opting for better quality healthy products. In addition, consumers are also becoming more discerning and ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Organic Packaged Food in Singapore

Organic packaged foods recorded reasonably strong growth in 2015 due to its emergence from a small base and increasing awareness of organic products (typically produced without the use of artificial pesticides and chemicals). As a result, organic ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details
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