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Market Research on Singapore

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore.

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Euromonitor Singapore reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Coffee in Singapore

With the burgeoning number of speciality coffee shops and the trend towards visiting cafés, the coffee-drinking culture became more ingrained among Singaporeans. Gourmet coffee was preferred, not only due to its premium taste but also due to its ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Other Hot Drinks in Singapore

Other hot drinks registered 2% growth in 2015, in both current value and retail volume terms, which was thanks to strong demand for malt-based hot drinks. Strong recognition for brands such as Milo, Horlicks and Ovaltine resulted in malt-based hot ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Hot Drinks in Singapore

As Singaporean consumers become more affluent and more sophisticated in their tastes, premium beverages are being increasingly preferred. Greater exposure to speciality coffee and tea in foodservice channels further influences consumers to seek ...

Feb 2016 | US$2,100 | Add to cart | View details

Country Report

Tea in Singapore

Fruit/herbal tea recorded the fastest retail volume growth of 4% in 2015. This was attributable to the rise of speciality tea establishments, such as TWG, which helped create interest in fruit/herbal tea. Meanwhile, in retail channels, tea players ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Air Treatment Products in Singapore

Split air conditioners was the fastest growing category in 2015, with retail volume sales increasing by 2%. This was driven by the high number of residential housing units completed in 2015. Increasingly affluent consumers in Singapore can afford to ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Dishwashers in Singapore

Consumer acceptance of dishwashers remains low in Singapore, with the penetration rate standing at just 5% in 2015. The belief that dishwashers are heavy users of electricity and water continues to persist, and doubts about the efficacy of ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Food Preparation Appliances in Singapore

Increasingly health-conscious consumers are trying to lead healthier lifestyles by eating less processed food, eating out less frequently, and by preparing more home-cooked meals from fresh ingredients. As consumers in Singapore lead busy lifestyles,...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Heating Appliances in Singapore

The tropical climate of Singapore renders heating appliances unnecessary. As such, sales of heating appliances remain negligible in 2015.

Feb 2016 | US$990 | Add to cart | View details

Country Report

Home Laundry Appliances in Singapore

In stark contrast to other developed countries in Asia, such as South Korea, China and Taiwan in particular, consumers in Singapore are shying away from automatic washing machines with capacities of less than 6kg. Instead, automatic washing machines ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Irons in Singapore

Traditional steam irons dominate irons in Singapore, accounting for a retail volume sales share of 77% in 2015. Retail volume sales of traditional dry irons and travel irons declined by 6% and 1%, respectively, in 2015, with these formats accounting ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Large Cooking Appliances in Singapore

Large cooking appliances enjoyed a year of strong growth in 2015, due to the completion of over 50,000 new residential housing units in the country during the year.

Feb 2016 | US$990 | Add to cart | View details

Country Report

Microwaves in Singapore

The household penetration rate of microwaves remained unchanged at 69% in 2015. The growth of the category is being stunted by the popularity of small cooking appliances, such as light fryers, and by the ease of obtaining cooked food in Singapore.

Feb 2016 | US$990 | Add to cart | View details

Country Report

Consumer Appliances in Singapore

2015 was a strong year for consumer appliances in Singapore. The completion of over 50,000 new residential housing units in 2015 led to robust growth for major appliances and small appliances alike. Refrigeration appliances, large cooking appliances,...

Feb 2016 | US$2,650 | Add to cart | View details

Country Report

Personal Care Appliances in Singapore

Personal care appliances enjoyed retail volume sales growth of 3% in 2015. This was driven by consumers becoming increasingly preoccupied with their personal appearance and wellbeing. Personal care appliances are seen as an affordable and convenient ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Refrigeration Appliances in Singapore

Refrigeration appliances enjoyed a year of strong growth, due to the completion of over 50,000 new residential housing units in Singapore in 2015. Sustained growth is expected in 2016, as the property projects launched during the property boom of ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Small Cooking Appliances in Singapore

Retail volume sales of small cooking appliances increased by 2% in 2015. Increasingly health-conscious consumers are purchasing small cooking appliances as they want food that is made from fresh ingredients, is preservative-and-additive-free, and is ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Singapore

Manufacturers are adding extra features to their electric kettles, in a bid to achieve differentiation in a homogenous product category. In order to attract customers, manufacturers are introducing cordless kettles, safe to touch features, variable ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Singapore

Vacuum cleaners is benefitting from the rising affluence and hectic lifestyles of consumers in Singapore. Long working hours leave consumers with little time and energy to spend on housekeeping, which increases their propensity to invest in more ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Sleep Aids in Singapore

Sleep aids recorded current value growth of 5% in 2015, with sales reaching SGD1.2 million, mainly due to the fact more consumers are taking long haul trips and that the increasingly hectic pace of life is resulting in higher anxiety and stress ...

Jan 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

Cough, cold and allergy (hay fever) remedies current value sales increased by 4% to reach SGD107 million in 2015. Singapore experienced a long stretch of smoggy conditions at the end of August 2015 which lasted for months. In addition, the Pollutant ...

Jan 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Dermatologicals in Singapore

Many households in Singapore have dual incomes. With increased spending power and fewer children, consumers are more able to take care of their external appearance, particularly of skin and hair. Increased levels of stress, more frequent dyeing and ...

Jan 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Digestive Remedies in Singapore

Consumers are leading increasingly hectic lifestyles, with busy schedules resulting in a rise in irregular and unhealthy eating habits. Furthermore, as they have less time to cook at home, more consumers are eating out. With so many tempting ...

Jan 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Analgesics in Singapore

Analgesics posted current value growth of 6% in 2015, with sales reaching SGD47 million. One of the factors driving growth is increasingly hectic consumer lifestyles, which are resulting in higher stress levels and causing headaches, migraines and ...

Jan 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Eye Care in Singapore

Singapore experienced smoggy conditions for almost three months in 2015, with pollutants in the air causing many people to experience eye irritation or eye allergies, thus driving demand for eye care products. In addition, the fact constant use of ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Adult Mouth Care in Singapore

Adult mouth care current value sales grew by 4% in 2015 to reach SGD1 million. Consumers are dining out more often and are increasingly spoilt for choice due to the wide range of food available in Singapore, with it often being difficult to resist ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Herbal/Traditional Products in Singapore

Herbal/traditional products current value sales grew by 4% in 2015 to reach SGD292 million, with a growing number of consumers looking for natural and free-from products in response to negative coverage of preservatives, genetically modified food and...

Jan 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Singapore

The I Quit Anti-smoking campaign continues to be advertised via public transport, newspapers and bus stops to encourage smokers to quit smoking. In addition, the government has also restricted public smoking areas to reduce exposure to second-hand ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Consumer Health in Singapore

Consumer health recorded current value growth of 5% in 2015 – a slight increase from 2014 which can be attributed to the fact health-conscious consumers are trading up to better-quality products, such as those with premium ingredients, including ...

Jan 2016 | US$2,650 | Pages: 104 | Add to cart | View details

Country Report

Sports Nutrition in Singapore

Sports nutrition current value sales increased by 4% in 2015 to reach SGD90 million due to the increasing number of gym studios near business districts in Singapore. Sports nutrition products can usually be found inside gym studios or sports ...

Jan 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Singapore

Vitamins and dietary supplements current value sales rise by 5% to reach SGD485 million in 2015. Value growth in 2015 was faster than in 2014 due to increased spending power, higher awareness of the benefits of vitamin and dietary supplements and ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Weight Management in Singapore

Weight management current value sales increased by 5% in 2015 to reach SGD68 million. As more female consumers enter the workforce, their spending power is increasing. As a result, a growing number of female consumers have the ability to make ...

Jan 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Wound Care in Singapore

Wound care current value sales increased by 3% in 2015 to reach SGD5 million due to new innovative launches in terms of smaller pack size, nicer designs and more comfortable material. Consumers typically only purchase wound care products when needed ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Air Care in Singapore

Despite the transitory haze that affected Singaporeans in September 2015, the air care category did not perform as expected in the year even though the transitory haze brough a relatively foul smell. Consumers are resorting to air conditioning to ...

Jan 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Bleach in Singapore

Singaporeans use bleach mainly for cleaning surfaces, especially for tough stains in between floor or wall tiles. As they use bleach for such surfaces, they feel that it is too strong to be used on fabrics. As such, sales growth in bleach is heavily ...

Jan 2016 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Dishwashing in Singapore

Automatic dishwashing remains a small proportion of the whole dishwashing category even for a developed country such as Singapore. The usage of dishwashing machines is not as high because consumers continue to eat out often. This results in a ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in Singapore

In 2015, the Singapore government stepped up efforts to eliminate breeding grounds for mosquitos. Other than increasing awareness on how to eliminate mosquito-breeding habitats, enforcers have increased their frequency of visits to ensure potential ...

Jan 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Laundry Care in Singapore

Among all the categories in the home care market, laundry care is the category that consumers use the most frequently. Hence, consumers are willing to spend on additional products that give added benefits such as fabric softeners. The fabric ...

Jan 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Home Care in Singapore

Home care achieved value and volume growth in 2015. However, these growth rates were slower than the review period average. Even more price promotions and marketing campaigns have been unable to stop this slowdown due to the impact of the slowdown in...

Jan 2016 | US$2,650 | Pages: 62 | Add to cart | View details

Country Report

Polishes in Singapore

Consumers in this category are distinctively split into two types, the premium and the non-premium. Premium users engage the services of external vendors to polish and maintain their expensive shoes/furniture, while economy users can either replace ...

Jan 2016 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Surface Care in Singapore

Wipes are increasing popular due to their convenience and pricing. Wipes allow a much quicker way to clean floors than vacuum cleaners or traditional mops, which take more time to set up and dispose of. As well as the convenience, wipes are becoming ...

Jan 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Toilet Care in Singapore

All toilet care formats recorded a decline in their value sales in 2015. However, volume growth was maintained among all toilet care formats. This is because toilet cleaning remains an area that requires specialised products to clean and hence these ...

Jan 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Singapore

Apparel and footwear specialist retailers in Singapore were badly affected by the onslaught of online fashion retailers and blogshops, which saw a rapid growth in popularity over the review period due to the convenience of online shopping and better ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Direct Selling in Singapore

Direct selling continues to be sustained by growing health consciousness in Singapore. As consumers pay more attention to their health and wellbeing, they are likely to spend more on products that are designed for such purposes. These include ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Singapore

In 2015, consumer electronics was the main contributor of value sales for electronics and appliance specialist retailers, boosted by the strong demand for smartphones and computers. Regular high profile launches from major brands such as Apple and ...

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Grocery Retailers in Singapore

Grocery retailers are largely unaffected by internet retailing as the majority of shoppers still prefer to purchase their groceries from physical stores. Grocery retailers such as supermarkets and convenience stores are highly accessible and ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Singapore

Beauty specialist retailers was the main contributor towards the strong value sales growth of health and beauty specialist retailers in 2015. Stemming from strong consumer demand for Korean beauty products, 2015 saw the rapid expansion of retail ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Singapore

In 2015, home improvement and gardening stores saw value growth of 4%. Most new homeowners in 2015 bought homes during the review period when prices were higher before the government’s property cooling measures took effect. More new homeowners took ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Homeshopping in Singapore

In 2015, homeshopping saw a decline in value growth. The growth in 2015 was also lower than the review period CAGR. While TV shopping used to be a significant driver for homeshopping, its popularity declined sharply. Homeshopping advertisements in ...

Jan 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Internet Retailing in Singapore

Mobile internet retailing is the highlight in 2015 as retailers sought to exploit the growing mobile penetration and increasing consumer appetite for mobility. Major pure players such as Qoo10, Lazada, and Zalora launched exclusive deals and ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Singapore

Bags and luggage specialist retailers saw slower value growth of 3% in 2015 due to falling tourist arrivals and weak domestic spending. Singapore’s tourism is still recovering from the sharp drop in the number of Chinese and Indonesian visitors in ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details
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