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Singapore

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore.

Singapore StatisticsConsumer Lifestyles in Singapore

Singapore Country BriefingsFuture Demographics: Singapore in 2030

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    Country Report

    Bags and Luggage in Singapore

    Jul 2017

    Consumers in Singapore are showing greater interest in second hand designer bags. Amidst the economic slowdown, such bags are becoming particularly appealing to consumers with reduced purchasing power but who still desire to own luxury items. In May ...

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    Country Report

    Jewellery in Singapore

    Jul 2017

    Consumers in Singapore are becoming more adventurous and are increasingly opting for exclusive and unique designs to differentiate themselves. For example, there is growing demand for non-diamond engagement rings in Singapore, with home-grown label ...

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    Country Report

    Personal Accessories in Singapore

    Jul 2017

    Economic conditions in Singapore remained challenging in 2017, with a rise in unemployment dampening consumer spending power. This resulted in consumers reducing spending on discretionary items, thus negatively impacting sales of personal ...

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    Country Report

    Watches in Singapore

    Jul 2017

    The retailing scene in Singapore remained challenging in 2017, with retailers actively conducting price promotions to drive sales. Meanwhile, the market for second hand watches grew as many consumers sourced timepieces at more affordable prices. ...

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    Country Report

    Writing Instruments in Singapore

    Jul 2017

    Fashion stationery retailers such as Smiggle, Typo and Kikki.k gained popularity among consumers over the review period due to their offering of unique and innovative designed stationery. Moreover, parenting websites such as Honey Kids also ...

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    Country Report

    Cigarettes in Singapore

    Jul 2017

    For the second consecutive year, 2016 saw cigarettes in Singapore observed a decline as retail volume sales fell by 2%. This can be attributed to consumers reducing their daily consumption of cigarettes as well as the high numbers of people who are ...

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    Country Report

    Tobacco in Singapore

    Jul 2017

    During 2016, the performance of tobacco in Singapore remained poor, with a 2% decline registered in retail value sales. Due to the weak economic outlook, consumers have become more careful with their discretionary spending, with many reducing their ...

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    Country Report

    Eyewear in Singapore

    Jun 2017

    Demand for eyewear remained strong thanks to an increasing number of Singaporeans requiring optical prescriptions. Nevertheless, the uncertain economic situation has driven consumers to be more price conscious and opt for cheaper eyewear. ...

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    Country Report

    Spectacles in Singapore

    Jun 2017

    Consumers in Singapore are increasingly searching for cheaper variants of spectacles. This is in part due to the growing presence of fast fashion optical shops which often offer spectacles at competitive prices. Owndays, for example, offers a package...

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    Country Report

    Beer in Singapore

    Jun 2017

    In 2016, the leading players such as Asia Pacific Breweries Ltd launched innovative marketing campaigns to generate excitement in the category, leveraging on the use of local culture and food pairing. For instance, Tiger conducted a marketing ...

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    Country Report

    Cider/Perry in Singapore

    Jun 2017

    C&C Group established a new partnership with Interbev Singapore to distribute the Magners brand as from September 2016. Despite the longstanding presence of Magners in the country, this collaboration seeks to further enhance its brand presence by ...

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    Country Report

    Alcoholic Drinks in Singapore

    Jun 2017

    Overall alcoholic drinks observed a slowdown in growth in total volume terms in 2016 compared to the review period. This is attributed to the poor economic outlook, with consumers showing more discretion in their spending. Nevertheless, some ...

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    Country Report

    Rtds/High-Strength Premixes in Singapore

    Jun 2017

    RTDs/high-strength premixes declined by 1% in total volume terms in 2016 to reach sales of 300,000 litres in 2016. This can be attributed to the decline of notable brands such as Hooper’s Hooch and Jim Beam Cola. While these drinks are usually ...

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    Country Report

    Spirits in Singapore

    Jun 2017

    As the cocktail scene in Singapore continues to grow, this has led to new openings of international bars, such as Employees Only from New York. Bars are getting more innovative, creating customised cocktails with unique and local flavours, which is ...

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    Country Report

    Wine in Singapore

    Jun 2017

    One of the most renowned internet wine retailers in Australia, Vinomofo, expanded its operations and launched in Singapore in December 2016. It imports wine products directly from wineries of various countries and sells them at bulk purchases, ...

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    Country Report

    Cat Food in Singapore

    Jun 2017

    Cat ownership continues to outpace dog ownership in 2017 due to an enduring interest in having cats as pets. High awareness of cat ownership is driven by various cat advocacy groups such as the Cat Welfare Society, which heavily promotes the ...

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    Country Report

    Dog Food in Singapore

    Jun 2017

    The trend over the review period will continue into 2017 with volume and value growth remaining positive but slower than the preceding years. As dog population growth slows, growth in dog food volume sales tapers downwards as well. However, given the...

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    Country Report

    Other Pet Food in Singapore

    Jun 2017

    Retail value and volume sales of other pet food declined by 1% in 2016, similar to the review period average. However, in 2017, retail value and volume sales of other pet food are set to register slight positive growth. The uptick in retail value ...

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    Country Report

    Pet Care in Singapore

    Jun 2017

    In 2017, Singapore’s pet care industry continues to record slightly slower retail value growth compared to the review period average. Slower growth is mainly attributed to increasing market maturity. A relatively weak economic outlook for 2017 also ...

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    Country Report

    Pet Products in Singapore

    Jun 2017

    The pet humanisation trend and continued demand for convenience will drive innovation and demand for pet products in Singapore in 2017. The humanisation of pets has helped inspire the aesthetic image of pet products such as pet clothing, toys, ...

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