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Singapore

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore.

Singapore StatisticsConsumer Lifestyles in Singapore

Singapore Country BriefingsFuture Demographics: Singapore in 2030

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    Country Report

    Asian Speciality Drinks in Singapore

    Mar 2017

    Asian speciality drinks posted a further decline in off-trade volume sales in 2016. This can be mainly attributed to the maturity of the category, with consumers being very familiar with Asian speciality drinks, having consumed them from a young age....

    US$990
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    Country Report

    Bottled Water in Singapore

    Mar 2017

    According to Meteorological Service Singapore, 2016 was the hottest year on record, with this leading to locals consuming larger quantities of bottled water to rehydrate themselves. At the same time, consumers have become more health-conscious, ...

    US$990
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    Country Report

    Carbonates in Singapore

    Mar 2017

    Carbonates continued to post a decline in both off-trade volume and current value terms in 2016 as the government increased its efforts to promote healthier consumption habits as part of its “War on Diabetes”, which is particularly focused on ...

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    Country Report

    Energy Drinks in Singapore

    Mar 2017

    Energy drinks is a fairly mature category in Singapore. As such, in 2016, manufacturers sought to drive volume sales by offering constant price promotions at major retail outlets....

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    Country Report

    Juice in Singapore

    Mar 2017

    Coconut and other plant waters continued to perform well in 2016, achieving off-trade volume growth of 11% as new brands entered the category. Marketed as sugar-free drinks with natural rehydration properties, coconut and other plant waters continued...

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    Country Report

    Soft Drinks in Singapore

    Mar 2017

    Soft drinks in Singapore recorded a slowdown in total volume growth in 2016 compared to both the previous year and the review period average. This can be attributed to the weakening economy, with consumers being more cautious with their spending. In ...

    US$2,100
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    Country Report

    RTD Coffee in Singapore

    Mar 2017

    The presence of RTD coffee sold in multipacks of four and six metal beverage cans increased in 2016, thus offering consumers both greater convenience and better value for money....

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    Country Report

    RTD Tea in Singapore

    Mar 2017

    RTD tea continued to be a popular soft drinks option in Singapore in 2016 due to its taste and strong health positioning. Manufacturers continued to leverage the growing health and wellness trend by introducing more unique RTD tea variants to ...

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    Country Report

    Sports Drinks in Singapore

    Mar 2017

    In 2016, sports drinks continued to post solid off-trade volume and current value growth. This can be attributed to Singaporeans’ increasing interest in participating in sporting activities, especially marathons. In 2016, over 100 marathons were held...

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    Country Report

    Concentrates in Singapore

    Mar 2017

    Concentrates recorded off-trade volume growth of 2% in 2016, which was slower than the review period average of 4%. This can be attributed to the growing health and wellness trend as well as the government’s campaign to reduce diabetes. Consumers are...

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    Country Report

    Air Treatment Products in Singapore

    Mar 2017

    The temperature in Singapore in 2016 reached its highest level in a decade, prompting consumers to purchase more cooling appliances. As air conditioners are relatively inelastic to weather changes, consumers typically buy them when they purchase ...

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    Country Report

    Dishwashers in Singapore

    Mar 2017

    Dishwashers remain uncommon in Singapore, with most being found in private residences, having been installed by housing developers. However, developers are hesitant to put dishwashers in newly-built private residences as these appliances are not ...

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    Country Report

    Food Preparation Appliances in Singapore

    Mar 2017

    Food preparation appliances which promote health and wellness are increasingly appealing to consumers in Singapore. As such, products related to healthier eating were the best performers in 2016. Although foodservice operators are increasingly ...

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    Country Report

    Home Laundry Appliances in Singapore

    Mar 2017

    Samsung released a new front-loading washing machine in 2016 called the Samsung AddWash. This is equipped with a secondary door, which is useful for consumers who need to add an item of laundry to the wash once the cycle has started. This innovation ...

    US$990
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    Country Report

    Irons in Singapore

    Mar 2017

    Visiting the heating appliance section in electronics and appliance specialist stores in Singapore in 2016 brought consumers into contact with steam generators/ironing systems. These cost around 4-5 times more than traditional steam irons, leading to...

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    Country Report

    Large Cooking Appliances in Singapore

    Mar 2017

    Hobs are the only built-in appliances which are commonplace in public housing. As public housing does not come equipped with appliances, it is difficult and not cost-effective to make renovations to incorporate built-in appliances. Consumers are thus...

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    Country Report

    Microwaves in Singapore

    Mar 2017

    2016 saw the return of LG to the microwave category. LG had previously stopped selling its microwaves, with the only models available being those which were given out as free gifts by major electronics and appliance specialist retailers. In view of ...

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    Country Report

    Consumer Appliances in Singapore

    Mar 2017

    Growth in housing completions in 2016 drove sales of consumer appliances in Singapore. Major appliances like fridge freezers, automatic washing machines and built-in hobs are considered staples in every new home. Small appliances, on the other hand, ...

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    Country Report

    Personal Care Appliances in Singapore

    Mar 2017

    Beauty awareness is increasing rapidly in Singapore, with appliances which promote beauty enjoying strong growth. Entering Singapore back in 2010 as a new product innovation, electric facial cleansers appeal to consumers by providing a hassle-free ...

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    Country Report

    Refrigeration Appliances in Singapore

    Mar 2017

    Freestanding fridge freezers was the best performing category in refrigeration appliances in 2016, posting volume growth of 4%. This performance was primarily driven by a rise in the number of new housing completions, which reached around 13,000. The...

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