Singapore

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Singapore StatisticsConsumer Lifestyles in SingaporeSingapore Country BriefingsFuture Demographics: Singapore in 2030

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    Baby and Child-Specific Products in Singapore

    May 2018

    Singapore continues to struggle with a low fertility rate, with the total fertility rate dropping to 1.16 in 2017, making it the lowest figure since 2010. This can be attributed to rising singlehood, late marriages and the high cost of raising a ...

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    Bath and Shower in Singapore

    May 2018

    Within bath and shower, there is a growing interest in products which claim to be dermatologically tested and/or are free from chemicals such as parabens and silicone. Many consumers are also keen to purchase antibacterial products. In particular, ...

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    Colour Cosmetics in Singapore

    May 2018

    Consumers in Singapore are highly influenced by the latest trends and are willing to try on different colour cosmetics to achieve different looks. This is partly due to their exposure to social media marketing, where platforms such as Instagram and ...

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    Deodorants in Singapore

    May 2018

    The current hectic lifestyles of Singaporeans are expected to continue, with Singapore clocking the longest working hours in the world. Therefore, consumers are searching for a more effective solution for their personal care. Companies are responding...

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    Depilatories in Singapore

    May 2018

    Depilatories in Singapore continues to be threatened by professional hair removal services which provide long-lasting solutions at affordable prices. Moreover, it also faces increased competition from electrical devices. Such devices often include ...

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    Fragrances in Singapore

    May 2018

    Consumers in Singapore are generally comfortable with the mainstream and big designer brands of fragrances as these scents are easier to wear. Nevertheless, there is a growing number of consumers that are opting for niche and artisanal fragrances, as...

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    Hair Care in Singapore

    May 2018

    Hair care is a highly fragmented category in Singapore, with an ongoing trend for natural and chemical-free products resulting in new brands constantly entering the market, including L’Oréal Botanicals and Lux Luminique Botanicals in 2017/2018, with ...

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    Mass Beauty and Personal Care in Singapore

    May 2018

    Mass face masks enjoyed strong growth in 2017 in current value terms, and this is expected to continue over the forecast period. More Singaporeans are using face masks as these products provide a quick and fuss-free solution to achieve multiple skin ...

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    Men's Grooming in Singapore

    May 2018

    Singaporean men are paying more attention to their appearance and are investing more in men’s grooming products, aesthetic treatments, haircuts and shaving services. For example, barbershops such as We Need A Hero, The Golden Rule Barber Co and ...

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    Oral Care in Singapore

    May 2018

    Toothpaste was one of the better performing categories in oral care in 2017 and it is expected to continue this over the forecast period. In terms of type, sensitive toothpaste remained the most popular, with it increasing its share in 2017. Research...

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    Beauty and Personal Care in Singapore

    May 2018

    Beauty and personal care registered stronger current value growth in 2017 compared to the previous year, with this being partly driven by stronger growth within Singapore’s economy. Women enjoyed experimenting with their look, influenced by Korean ...

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    Premium Beauty and Personal Care in Singapore

    May 2018

    Retailers are increasingly turning to experiential shopping to help drive footfall and interest in their brick-and-mortar outlets, which face growing competition from e-commerce. For example, Nu Skin’s outlet at Clarke Quay Central features a ...

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    Skin Care in Singapore

    May 2018

    There were a significant number of new launches of beauty devices at the end of the review period, such as SK-II’s Magnetic Booster and Nuskin’s ageLOC LumiSpa. Mass brand player, Neutrogena, also introduced its Fine Fairness Light Mask, a new ...

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    Sun Care in Singapore

    May 2018

    In Singapore, skin cancer is the sixth most common form of cancer among men and seventh among women, according to the National Cancer Centre Singapore. As the number of cases increased over the review period, consumers have become very conscious ...

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    Dog and Cat Food Packaging in Singapore

    May 2018

    Pet food brands are increasingly turning to healthy and quality-related package labelling terms to portray premium product positioning and to differentiate themselves from competitors. As distribution channels shift away from supermarkets towards ...

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    Cat Food in Singapore

    May 2018

    Premiumisation is a global trend which has affected numerous categories, and cat food is no exception. Cat food trends are partly shaped by human trends – as the decision makers in terms of the purchase of cat food, consumers are more likely to ...

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    Dog Food in Singapore

    May 2018

    As consumer spending increases and dog owners regard dogs as part of the family, they place greater emphasis on feeding healthy food to their dogs. Grain free and gluten free food have grown in popularity, as they are successfully positioned as ...

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    Other Pet Food in Singapore

    May 2018

    Singaporean consumers are becoming increasingly connected with others worldwide. It has become common for the next generation to be exposed to smart phone usage at an early age. As pets are often displayed on social media platforms in a positive ...

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    Pet Care in Singapore

    May 2018

    Singaporean consumers are becoming increasingly educated on the importance of healthy living. The government’s campaign against diabetes, for instance, is targeted at reducing sugar consumption levels amongst the population. This awareness of the ...

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    Pet Products in Singapore

    May 2018

    Internet retailing recorded the strongest retail value growth in pet products in 2017, offering convenience amidst busy lifestyles, with an increasingly tech-savvy consumer base contributing to its growing prominence. Greater consumer knowledge and ...

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