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 Market Research for Singapore

Euromonitor publishes reports on industries, consumers and demographics in Singapore.

  • Industry specific reports offer insight into market size and market share in Singapore; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Singapore report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Singapore in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Singapore statistics factfile.

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Country Report

Adult Mouth Care in Singapore

A 27-day dry spell hit Singapore from January to February 2014, breaking the previous record of 18 days in 2008 for the longest period of time without rainfall. This was partly attributed to the dry phase of the Northeast Monsoon season setting in ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Analgesics in Singapore

The rising trend towards travelling – beyond business purposes and education – was especially prominent in Singapore in 2014. As disposable incomes rise, consumers are fulfilling their wanderlust by travelling overseas for relaxation and leisure. ...

May 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Calming and Sleeping in Singapore

Sleep deprivation and irregular sleeping patterns became a more widespread phenomenon in Singapore in 2014. Causes of these conditions included long working hours, mentally exhausting activities and shift work. Many working parents juggled a ...

May 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

Hazy winds from Indonesia continued to blow into Singapore in 2014, thus consumers were more susceptible to coughs, colds and allergies. Although consumers sought shelter from the haze indoors, they were exposed to a high amount of allergens at home....

May 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Dermatologicals in Singapore

Higher disposable income played a significant role in pushing value sales of dermatologicals in Singapore in 2014. Having more money meant consumers were better able to take care of their external appearance, with a particular focus on their skin and...

May 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Digestive Remedies in Singapore

Irregular meals became more common in Singapore in 2014. Pressed for time due to busy schedules, societal obligations and commitments, Singaporeans tended to have irregular meal times, skipped meals or had unhealthy or insufficient meals. Combined ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Eye Care in Singapore

Hazy weather conditions, along with the prolonged dry spell in early 2014, drove consumer demand for eye care in Singapore. The dry weather, which caused dust to easily reach the eyes, contributed to eye allergies, and increased the need for eye ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Herbal/Traditional Products in Singapore

Singapore consumers are becoming more educated and concerned about the contents of their food, showing an increasing preference for products with a more natural positioning. Health consciousness continued to rise in 2014, reflecting consumers’ wish ...

May 2015 | US$1,000 | Pages: 35 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Singapore

The I Quit anti-smoking campaign was launched in Singapore by the Health Promotion Board (HPB) in 2011, but in 2013 Ogilvy & Mather Singapore revamped the campaign in newspapers and on other social media platforms. The anti-smoking campaign, which ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Consumer Health in Singapore

Consumer health records current value growth of 4% in 2014. This represents a slight improvement on the 2013 growth rate, despite it being lower than the CAGR of the review period. This is due to the stabilising economy, and the fact that consumers ...

May 2015 | US$2,650 | Pages: 112 | Add to cart | View details

Country Report

Sports Nutrition in Singapore

Health-consciousness was prominent in Singapore, bolstered by the Government’s health campaigns such as the Lose to Win programme and the One Million KG Challenge introduced in 2014. Consumers were also becoming more educated and affluent, driving ...

May 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Singapore

Singaporean consumers are becoming better educated and more affluent. Their rising education level is contributing to better knowledge on nutrition and health, as well as a higher interest in the ingredients included in the products they consume. ...

May 2015 | US$1,000 | Pages: 41 | Add to cart | View details

Country Report

Weight Management in Singapore

The Singapore Government launched campaigns in 2014 to address the rising rate of obesity in Singapore. The One Million KG Challenge and a refined Lose to Win programme, both events the brainchild of the Health Promotion Board (HPB), were introduced ...

May 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Wound Care in Singapore

Wound care saw higher demand for quality products in 2014. With their education level rising, consumers were more aware and placed higher importance on certain factors such as adhesive strength and quality, healing quality, and absorbency. ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Luxury Goods in Singapore

In 2014, luxury goods posted stable and positive growth. Consumers traded-up to better quality products in search of long-term investments and higher prestige. Luxury accessories provided the main driver as consumers appreciated the practical usage ...

May 2015 | US$1,225 | Pages: 53 | Add to cart | View details

Country Report

Health and Wellness in Singapore

Health and wellness recorded stronger current value growth in 2014 than 2013 due to rising consumer health consciousness. The Singapore government continued to push through campaigns promoting the importance of healthy living whether via eating or ...

May 2015 | US$2,100 | Pages: 87 | Add to cart | View details

Country Report

Packaged Food in Singapore

The stable growth of packaged food continues in 2014 as the strong food culture persists among consumers in Singapore. As consumers are more luxurious in their spending and manufacturers introduce creative marketing strategies and innovative ...

May 2015 | US$7,150 | Pages: 286 | Add to cart | View details

Global Briefing

Rising Dragon: Pet Care Potential in Asia Pacific

Going East seems to be a wise decision in the face of sluggish growth in mature markets. Asia boasts opportunities, with a burgeoning middle class and rising disposable incomes. As more consumers switch to commercially prepared pet food, the ...

Apr 2015 | US$1,325 | Pages: 41 | Add to cart | View details

Country Report

Canned/Preserved Food in Singapore

Growth in canned/preserved food current value sales in 2014 is expected to be slightly stronger than in 2013, while retail volume sales growth is only expected to equal that recorded the previous year. Moreover, retail volume and current value growth...

Apr 2015 | US$1,000 | Pages: 56 | Add to cart | View details

Country Report

Chilled Processed Food in Singapore

In recent years, rising incomes and improvements in distribution have made chilled processed food a more affordable and accessible choice for many Singaporeans, while the trend towards busier lifestyles has steadily strengthened consumer appreciation...

Apr 2015 | US$1,000 | Pages: 58 | Add to cart | View details

Country Report

Dried Processed Food in Singapore

Retail volume and current value growth rates for dried processed food in 2014 are both expected to be down slightly on 2013, and also slower than the respective CAGRs for the review period. This will be mainly due to increasing maturity, particularly...

Apr 2015 | US$1,000 | Pages: 58 | Add to cart | View details

Country Report

Frozen Processed Food in Singapore

Retail volume and current value growth rates for frozen processed food in 2014 are expected to be up slightly on 2013. Given the trend towards busier lifestyles in Singapore, this improvement will be partly due to growing consumer appreciation for ...

Apr 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Ready Meals in Singapore

Growth in retail volume sales of ready meals in 2014 is expected to be down slightly on 2013, and also slower than the review period CAGR. This will be mainly due to increasing maturity, though rising health awareness among consumers will also ...

Apr 2015 | US$1,000 | Pages: 55 | Add to cart | View details

Country Report

Pasta in Singapore

Growth in retail volume sales of pasta in 2014 is expected to be down slightly on 2013, and also slower than the CAGR for the entire review period. This slowdown will be mainly due to increasing maturity, but will also reflect growth in consumer ...

Mar 2015 | US$1,000 | Pages: 53 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Singapore

In recent years, busier lifestyles and economic improvements have made many Singaporeans more inclined to eat out (or order in from) hawker centres, restaurants, fast food outlets and street stalls/kiosks located close to their homes and workplaces. ...

Mar 2015 | US$1,000 | Pages: 62 | Add to cart | View details

Country Report

Soup in Singapore

Retail volume and current value growth rates for soup in 2014 are expected to be up slightly on 2013. This improvement will be underpinned by a number of factors. Most notably, soup is well positioned to benefit from the growing demand for convenient...

Mar 2015 | US$1,000 | Pages: 55 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Singapore

Retail volume and current value growth rates for sweet and savoury snacks in 2014 are both expected to be faster than those recorded in 2013. This improvement will be partly due to rising incomes and increasingly busy lifestyles, two trends that are ...

Mar 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Noodles in Singapore

Retail volume and current value growth rates for noodles in 2014 are expected to be down slightly on 2013. This slowdown will be partly due to increasing maturity, but also attributable to growth in consumer spending on foodservice as economic ...

Mar 2015 | US$1,000 | Pages: 58 | Add to cart | View details

Country Report

Bags and Luggage in Singapore

Bags and luggage is expected to increase in current value by 9% in 2014, generating total retail value sales of S$1.2 billion. The importance of bags and luggage as representative fashion items has been growing among Singaporean consumers for several...

Mar 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Jewellery in Singapore

Jewellery in Singapore is set to increase in current value by 5% in 2013, rising to S$3.1 billion. Jewellery is increasingly seen as an important fashion item which is essential to match with an outfit. With the wide knowledge of fashion trends among...

Mar 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Personal Accessories in Singapore

Explanations of words and/or terminology used in this report are as follows:

Mar 2015 | US$1,225 | Pages: 61 | Add to cart | View details

Country Report

Watches in Singapore

Watches in Singapore is expected to increase in current value by 9% in 2014, generating value sales of S$1.7 billion. In recent years, watches in Singapore has been characterised by an influx of international brands and consumers now have a very wide...

Mar 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Writing Instruments in Singapore

Singaporean consumers are becoming increasingly technology savvy. Consumer electronic devices such as smartphones, tablets and portable computers are being increasingly used by consumers to record text. This is a growing trend among Singaporean ...

Mar 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Baked Goods in Singapore

Baked goods registered stronger current value growth in 2014 than in 2013. Consumers’ hectic lifestyles increased their demand for convenient breakfast options such as sandwiches that facilitated on-the-go consumption. With this, consumers were also ...

Mar 2015 | US$1,000 | Pages: 55 | Add to cart | View details

Country Report

Snack Bars in Singapore

Snack bars had positive current value growth in 2014, although at a slower pace than 2013. Snack bars was a convenient breakfast option for many consumers offering high nutritious value, thus attracting the interest of health-conscious consumers. ...

Mar 2015 | US$1,000 | Pages: 52 | Add to cart | View details

Country Report

Spreads in Singapore

Consumers’ hectic lifestyles saw them continuing to demand convenience in their daily life. Breakfast on-the-go thus rapidly gained favour among consumers in 2014 as consumers wanted to finish their breakfast and start work quickly. At the same time,...

Mar 2015 | US$1,000 | Pages: 52 | Add to cart | View details

Country Report

Bakery in Singapore

Artisanal rose in value share to reach 55% in 2014, consolidating its lead in baked goods. Consumers’ improved disposable incomes and sophistication spurred their continued preference for artisanal baked goods. This was mainly driven by consumer ...

Mar 2015 | US$2,100 | Pages: 72 | Add to cart | View details

Country Report

Biscuits in Singapore

Biscuits recorded a slightly slower current value growth in 2014 compared to 2013. Individually-packed biscuits gained popularity among consumers during 2014 due to consumers’ health consciousness. While consumers were increasingly health conscious ...

Mar 2015 | US$1,000 | Pages: 52 | Add to cart | View details

Country Report

Breakfast Cereals in Singapore

Breakfast cereals saw stronger current value growth in 2014 than 2013 due to consumer demand for quick breakfast on-the-go because of their hectic lifestyles. However, consumers’ rising health consciousness also made them unwilling to compromise on ...

Mar 2015 | US$1,000 | Pages: 55 | Add to cart | View details

Country Report

Ice Cream in Singapore

Ice cream recorded positive current value growth in 2014, although slightly slower than 2013. Consumers’ rising sophistication and improved disposable incomes steered them towards premium ice cream in 2014, especially with demand for unique flavours ...

Mar 2015 | US$1,000 | Pages: 59 | Add to cart | View details

Country Report

Oils and Fats in Singapore

2014 saw consumers continuing to gain health consciousness amidst the government’s promotion of healthy living campaigns. Consequently, consumers reduced the usage of oil during the cooking process. Some consumers also turned to variants such as ...

Mar 2015 | US$1,000 | Pages: 54 | Add to cart | View details

Country Report

Other Dairy in Singapore

Due to the increasing health-conscious trend, healthier variants such as reduced fat format and soy-based desserts are becoming popular among local consumers. Since cream and condensed milk are perceived to be unhealthy due to full fat content, many ...

Mar 2015 | US$1,000 | Pages: 53 | Add to cart | View details

Country Report

Sugar Confectionery in Singapore

Sugar confectionery is set to post current value growth of 4% to reach S$151 million in 2014, which will be a marginal increase from 2013’s growth. About 60% value share is generated by medicated confectionery and mints, which remain popular items ...

Mar 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Singapore

Compared to the past, there are more new yoghurt brands and products which entered Singapore. With the increasing health-conscious trend and informative advertising campaign, the majority of consumers have better knowledge of the health benefits ...

Mar 2015 | US$1,000 | Pages: 54 | Add to cart | View details

Country Report

Baby Food in Singapore

Baby food is set to record a better performance in 2014 with predicted current value growth of 8%, which will be marginally faster than the 2013. Since the majority of Singaporeans couples/families have double incomes, they have strong purchasing ...

Mar 2015 | US$1,000 | Pages: 54 | Add to cart | View details

Country Report

Cheese in Singapore

Cheese is set to record 4% current sales value growth to reach S$59 million in 2014, which will be marginally faster than the review period average. As Singapore is located in the hub of South East Asian region, many international restaurants entered...

Mar 2015 | US$1,000 | Pages: 53 | Add to cart | View details

Country Report

Chocolate Confectionery in Singapore

While chocolate confectionery is approaching maturity, the strong performance is attributed to the constant product innovation by major players, which continue to entice consumers. Due to hectic lifestyles in Singapore, health and convenience are ...

Mar 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Confectionery in Singapore

Ferrero SpA is set to maintain its top position with 25% value share in 2014. With a strong brand presence, the company holds the top brand shares, Ferrero Rocher and Kinder Joy under boxed assortments and chocolate with toys, respectively. The ...

Mar 2015 | US$2,100 | Pages: 70 | Add to cart | View details

Country Report

Dairy in Singapore

Kraft Foods (S) Pte Ltd is set to retain its top position with current value share of 30% in 2014. This is mainly due to the strong brand presence of Kraft Singles and Philadelphia, which are set to rank first and fifth in overall cheese ...

Mar 2015 | US$2,100 | Pages: 82 | Add to cart | View details

Country Report

Drinking Milk Products in Singapore

The healthier variants of drinking milk such as semi skimmed and fat-free dairy milk remained popular in Singapore. While many consumers seek the nutritious value offered by milk such as calcium and protein, they want to avoid the unnecessary fat ...

Mar 2015 | US$1,000 | Pages: 58 | Add to cart | View details
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