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Singapore

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore.

Singapore StatisticsConsumer Lifestyles in Singapore

Singapore Country BriefingsFuture Demographics: Singapore in 2030

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    Country Briefing

    Income and Expenditure: Singapore

    Apr 2017

    Singapore’s per capita income and spending levels are amongst the largest in the Asia Pacific region, boosting the share of discretionary spending of Singaporean households. Nevertheless, consumption still holds a relatively small role in Singapore’s...

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    Country Report

    Baby and Child-Specific Products in Singapore

    Apr 2017

    Demand for natural and organic products remained strong in 2016. Parents increasingly shifted away from products with synthetic ingredients which could be damaging to a child’s skin. Manufacturers therefore introduced products with natural ...

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    Country Report

    Bath and Shower in Singapore

    Apr 2017

    With increasing awareness of skin health, consumers have become more concerned about sensitive and dry skin-related problems caused by external factors like pollution and stress. Hence, they are seeking derma-positioned products which are formulated ...

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    Country Report

    Colour Cosmetics in Singapore

    Apr 2017

    Korean beauty (K-Beauty) continued to be a trendsetter in Singapore in 2016. International brand manufacturers also rode on this trend, highlighting how their products can provide K-Beauty effects, such as dewy skin and a porcelain complexion. Under ...

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    Country Report

    Deodorants in Singapore

    Apr 2017

    The rising popularity of intense pulsed light (IPL) hair removal treatment is posing a threat to the category. With salons offering underarm treatments at comparatively low prices, more women are opting for such methods as a longer-lasting solution. ...

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    Country Report

    Depilatories in Singapore

    Apr 2017

    The strong presence of professional hair removal salons led to a fall in sales of depilatories in 2016. These salons often offer competitive prices and promise painless and long-lasting results. The Musée Platinum Tokyo, for instance, offers an ...

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    Country Report

    Fragrances in Singapore

    Apr 2017

    Fragrances in Singapore in 2016 was largely driven by international premium brands, which accounted for a 78% share of value sales. Singaporean consumers perceive fragrances as a brand extension of luxury houses, a symbol of “luxury living”. Priced ...

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    Country Report

    Hair Care in Singapore

    Apr 2017

    In 2016, retailers focused on aggressive marketing activities such as price promotions and bundle deals due to the economic slowdown. Gift-with-purchase was another tactic used to entice consumers. When purchasing a bundle pack of Dove shampoo and ...

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    Country Report

    Men's Grooming in Singapore

    Apr 2017

    Singaporean men are taking grooming more seriously. For example, brow and lash grooming salons such as Browhaus and Rupini’s have noticed an increasing number of male customers looking for eyebrow shaping services. As men become more image-conscious,...

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    Country Report

    Oral Care in Singapore

    Apr 2017

    Singaporeans are increasingly focusing on their oral health as a result of strong marketing activities from manufacturers such as Colgate-Palmolive Eastern. Such campaigns aim to educate consumers about the importance of oral hygiene to overall ...

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    Country Report

    Beauty and Personal Care in Singapore

    Apr 2017

    In 2016, beauty and personal care in Singapore posted moderate current value growth despite increasing global economic uncertainty and falling consumer confidence. Consumer tastes with regard to skin care, make-up and grooming have become more ...

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    Country Report

    Skin Care in Singapore

    Apr 2017

    In 2016, skin care recorded current value growth of 3%, with this being slightly weaker than the gain achieved in 2015. Competition between premium and mass and established and niche brands intensified, consequently creating a dynamic skin care ...

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    Country Report

    Sun Care in Singapore

    Apr 2017

    Sun care registered solid current value growth of 5% in 2016. In Singapore, skin cancer is the sixth most common form of cancer among men and seventh among women, according to the National Cancer Centre Singapore. As the number of cases has increased...

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    Country Report

    Luxury Goods in Singapore

    Apr 2017

    Singapore continues to be one of the world’s most competitive and institutionally efficient economies. However, the country has been posting sluggish economic growth in recent years, partly owing to a decline in trade volumes. The slowdown in China, ...

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    Country Briefing

    Economy, Finance and Trade: Singapore

    Apr 2017

    Singapore continues to be one of the world’s most competitive and institutionally efficient economies. The country has been posting sluggish economic growth in recent years, partly owing to a decline in trade volumes. The country’s economic ...

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    Country Report

    Apparel Accessories in Singapore

    Apr 2017

    Apparel accessories registered moderate growth in 2016, with a 2% current value increase, continuing the steady growth from previous years, with no noticeable impact from the economic downturn. Singapore has the smallest market size for apparel ...

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    Country Report

    Childrenswear in Singapore

    Apr 2017

    Childrenswear increased at a moderate pace in current value terms in 2016, with 2% growth, despite the bleak local economy. With the declining birth rate and fewer children in households, parents’ spending on children increased to give their children...

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    Country Report

    Footwear in Singapore

    Apr 2017

    Footwear registered moderate growth of 2% in current value terms in 2016, beating the economic downturn. The athleisure trend boosted sales of sports brands across men’s, women’s and children’s footwear, compensating for the loss in non-sports brands...

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    Country Report

    Hosiery in Singapore

    Apr 2017

    Hosiery in Singapore is an accessory, not a daily necessity, due to the hot and humid climate. Therefore its growth largely depends on fashion trends, particularly men’s desire to accessorise with the colourful addition of socks. In 2016 hosiery was ...

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    Country Report

    Jeans in Singapore

    Apr 2017

    Jeans recorded 1% current value growth in 2016, as these products evolved in response to the athleisure trend. Manufacturers introduced materials which were more elastic, soft and lightweight. For example, Calvin Klein launched Sculpted Jeans; ...

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