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Singapore

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore.

Singapore StatisticsConsumer Lifestyles in Singapore

Singapore Country BriefingsFuture Demographics: Singapore in 2030

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    Country Report

    Coffee in Singapore

    Feb 2018

    Instant coffee accounts for a significant share of coffee sold in Singapore in volume terms in 2017. Between 2016 and 2017, instant coffee value sales declined due to the escalating war against diabetes which started in 2016. Consumers are encouraged...

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    Country Report

    Other Hot Drinks in Singapore

    Feb 2018

    The popularity of malt-based hot drinks is the driving force behind the consumption of other hot drinks in Singapore. Consumers both young and old consume Milo-based products habitually, and Nestlé Singapore (Pte) Ltd is projected to have the lion’s ...

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    Country Report

    Hot Drinks in Singapore

    Feb 2018

    Negative sentiment saw only slight growth in volume sales in hot drinks in 2017, while value sales showed a sharp decline. Other hot drinks performed badly in retail volume terms, negatively affected by the government’s escalating war on diabetes and...

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    Country Report

    Tea in Singapore

    Feb 2018

    Younger consumers prefer colder teas, given their country’s proximity to the equator which results in hot and humid weather all year round. They are also willing to pay more for novelty. Bubble tea shops like LiHo, Each-A-Cup, and Koi have opened ...

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    Country Report

    Air Care in Singapore

    Feb 2018

    Over the years, a growing amount of negative press coverage focused on the presence of toxic chemicals in air fresheners, with reported negative effects ranging from minor skin irritations and allergies to causing tumours. Manufacturers are not ...

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    Country Report

    Bleach in Singapore

    Feb 2018

    Most consumers in Singapore use bleach as a disinfectant for surfaces, as well as removal of stains and mould between floor tiles, which is commonplace in bathrooms, due to the country’s humid climate. As it is a more effective and economical ...

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    Country Report

    Dishwashing in Singapore

    Feb 2018

    An increasing number of Singaporeans are demanding premium and organic brands, especially for cleaning solutions that have close contact with dining utensils and their skin. For the former, consumers believe that premium products from reputable ...

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    Country Report

    Home Insecticides in Singapore

    Feb 2018

    In 2016, demand for home insecticides dramatically increased after the threat of the Zika virus became the most talked about topic in the local press. The National Environment Agency and Ministry of Health issued a joint warning that the number of ...

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    Country Report

    Laundry Care in Singapore

    Feb 2018

    Despite the highly mature nature of laundry detergents, concentrated liquid detergents recorded the highest growth in 2017, due to consumers switching from concentrated powder detergents as well as trading up to premium or organic brands. ...

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    Country Report

    Home Care in Singapore

    Feb 2018

    Consumers in a developed country like Singapore are becoming increasingly wealthy and educated, being aware of and looking for products that can serve additional benefits and at the same time, providing required convenience due to their busier ...

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    Country Report

    Polishes in Singapore

    Feb 2018

    With declining interest in high-quality wood and artisan furniture, especially among younger consumers and new households, furniture polish faced a decline in value growth. This was due to the high prices associated with solid wood furniture pieces ...

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    Country Report

    Surface Care in Singapore

    Feb 2018

    Singaporeans are increasingly purchasing specialised surface care for different household cleaning tasks to ensure efficiency. For bathroom cleaning, consumers are veering away from general surface cleaners as bathroom cleaners contain stronger ...

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    Country Report

    Toilet Care in Singapore

    Feb 2018

    The positive value and volume growth recorded by toilet care in 2017 was largely attributed to the performance by toilet liquids/foam. Specialised products such as toilet liquids are required when cleaning toilets in households. Toilet liquids are ...

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    Country Report

    Discounters in Singapore

    Jan 2018

    The discounters format is not present in Singapore. It is currently not expected to develop over the forecast period....

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    Country Report

    Packaging Industry in Singapore

    Jan 2018

    To reduce packaging waste, the government has introduced mandatory packaging requirements which companies must adhere to. Some proposed measures include companies having to report and publish their plans, fulfilling packaging requirements and ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Singapore

    Jan 2018

    Apparel and footwear specialist retailers are feeling the effects of the local economic downturn, as cautious locals rein in discretionary spending, especially since the second half of 2016. Tourist spend is not providing any respite either; ...

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    Country Report

    Convenience Stores in Singapore

    Jan 2018

    Convenience stores have experienced slowing growth and sales as of late, partially due to economic and regulatory factors, but more so as a result of their value proposition being diminished by supermarkets and hypermarkets. Traditionally, prices of ...

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    Country Report

    Direct Selling in Singapore

    Jan 2018

    Singapore’s flagging economy had in fact helped direct selling companies to expand, at least in terms of their network of agents. As the economy deteriorates, more people are starting to look for additional sources of income, which increases the ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Singapore

    Jan 2018

    Singapore’s weak economic growth carried on in 2017, and has adversely affected purchasing power and discretionary spending among Singaporeans. Consumers are putting off purchases of big ticket electronics and appliances, which has affected sales of ...

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    Country Report

    Health and Beauty Specialist Retailers in Singapore

    Jan 2018

    Beauty retailers continue to expand their brick-and-mortar presence, with international brands opening boutique stores, which existing players have announced intentions to increase their retail presence. This is in stark contrast to retailers in ...

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