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 Market Research for Singapore

Euromonitor publishes reports on industries, consumers and demographics in Singapore.

  • Industry specific reports offer insight into market size and market share in Singapore; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Singapore report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Singapore in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Singapore statistics factfile.

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Country Report

Air Care in Singapore

Singapore saw worsening pollution over the review period, especially at times of the year when the country has to suffer from haze and smoke coming from forest burning in neighbouring Indonesia. Furthermore, the weather is becoming hotter and hotter ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Bleach in Singapore

With the rising variety of laundry care products, fewer consumers use bleach on their clothes, as they believe that bleach damages the fabric faster and also discolours clothes. Nevertheless, bleach still achieved positive growth in 2014 as many ...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Dishwashing in Singapore

Dishwashing continued to see positive volume growth in 2014, despite the market’s maturity. Small volume growth was mostly pushed by the rising population. Value growth was also on the positive side as consumers looked for better products, such as ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Insecticides in Singapore

In 2014, Singapore continued to encounter dengue outbreak in many parts of the country. Increasing hot tropical weather makes it a good breeding ground for mosquitoes. Therefore, many consumers keep home insecticides to maintain their houses free of ...

Jun 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Laundry Care in Singapore

Liquid detergents continued to rise in popularity in 2014, even though it was no longer the fastest-growing category in laundry care. Liquid detergent is less messy, easier to dissolve in water and more convenient to use than powder detergent. ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Home Care in Singapore

In 2014, despite recording positive volume and value growth, home care showed a slowdown compared to the review period. Maturity was the main reason for the weaker growth in 2014, as most home care products are already being used regularly by ...

Jun 2015 | US$2,650 | Pages: 67 | Add to cart | View details

Country Report

Polishes in Singapore

Unlike many other home care products, consumers tend to be more brand-loyal towards polishes. As product quality is directly associated with the finishing touch of the furniture or shoes that are polished, consumers usually want to choose the ...

Jun 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Surface Care in Singapore

Consumers in Singapore have increasingly purchased more different types of surface care products for different usage in their homes, resulting in a positive growth for all surface care products. People no longer use “soap”, such as shower gel or ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Toilet Care in Singapore

All toilet care products recorded positive growth in 2014 as consumers were willing to spend on toilet care products to make their chores easier and more effective. Toilet liquids still accounted for the main bulk of toilet care sales, as it was ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Singapore

International apparel and footwear brands dominate in Singapore. These international brands are perceived as the representatives of the latest fashion with well-assured quality. With this continuous perception, more international brands have ...

Jun 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Direct Selling in Singapore

Direct selling saw value sales worth SGD581 million in 2014, with value growth of 6% – lower than the previous year. This was mainly due to the economy being sluggish, resulting in reduced spending among consumers. In addition, consumers are ...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Singapore

Consumer electronics are growing in demand among consumers. Mobile phones and tablets are some of the popular consumer electronics consumers always look out for. For example, whenever there are new launches from two major consumer electronics brands,...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Grocery Retailers in Singapore

Grocery retailers in Singapore saw growth of 3% in 2014. This was mainly due to the opening of new grocery retail stores, and new shopping malls beginning operations in late 2013 and in 2014. Consumers are increasingly cautious regarding their ...

Jun 2015 | US$990 | Pages: 51 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Singapore

Health and beauty specialist retailers accounted for 6% of store-based retailers in 2014, with value sales of more than SGD2 billion and value growth of 6% in 2014. Health and beauty specialist retailers are preferred among consumers when making ...

Jun 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Singapore

An increase in completed residential projects drove value sales of home and garden specialist retailers in 2014. With the increase in completed residential projects, home and improvement, furniture and homewares were further driven in terms of demand...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Homeshopping in Singapore

Homeshopping is mainly driven by TV shopping among consumers. Homeshopping players have broadcast advertisements from morning to afternoon on weekdays. At weekends homeshopping advertisements are broadcast at an earlier time in the morning. Companies...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Internet Retailing in Singapore

Internet retailing has been growing in popularity among consumers. More companies are moving to internet retailing to reach more consumers and also provide them with an additional channel for consumers to shop and make purchases conveniently. Many ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Singapore

Leisure and personal goods specialist retailers saw value sales of SGD6.7 billion in 2014, up 5% in current terms on the previous year. Jewellery and watch specialist retailers accounted for the majority of value sales in leisure and personal goods ...

Jun 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Mixed Retailers in Singapore

Mixed retailers saw sales worth SGD3.2 billion in 2014, up 2% on the previous year. Mixed retailers are channels where consumers are able to select and purchase from a wide range of products in a single store. Consumers can also enjoy the member ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Retailing in Singapore

Singapore’s economy demonstrates positive growth. Despite this, consumers and tourists are cautious with regard to their expenditure. Among local consumers, the presence of uncertainties has led to a slowdown in spending. Tourists remain cautious, as...

Jun 2015 | US$2,100 | Pages: 133 | Add to cart | View details

Country Report

Vending in Singapore

Vending saw value growth of 1% in 2014, with increasing competition between vending and store-based grocery retailers. Vending value sales has slowed down in 2014, mainly due to the strong presence of supermarkets and hypermarkets operating on a ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Air Treatment Products in Singapore

The haze in June 2013 caused Singaporeans to be more wary of air pollution and anxious to protect themselves and their families. Consumers took more of an interest in the air cleaning capabilities of air purifiers, and buying not only one but several...

Jun 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Dishwashers in Singapore

The economic slowdown in 2013 improved in 2014, but not enough to encourage consumers to purchase luxury appliances like dishwashers. The growth of built-in dishwashers purchased directly from construction companies is driven by the growth of private...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Food Preparation Appliances in Singapore

The premium trend affected food preparation appliances in 2014, as manufacturers introduced higher-end products. Not only were the latest models sleeker in design, but products were also fitted with a higher number of functions and more advanced ...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Heating Appliances in Singapore

The tropical climate of Singapore renders heating appliances unnecessary. As such, heating appliances was not found in retail stores in 2014.

Jun 2015 | US$990 | Add to cart | View details

Country Report

Home Laundry Appliances in Singapore

Convenience was the main driver for home laundry appliances in 2014. As technological advancements continued to develop and home laundry appliances with greater functionality became more available, sophisticated washing machines increasingly drew in ...

Jun 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Irons in Singapore

Irons is a standard appliance in homes as most consumers iron their laundry after they dry, as well as ironing out creases before wear. As consumers are more educated and different types of irons are more easily available, consumers are buying more ...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Large Cooking Appliances in Singapore

Large cooking appliances such as hobs and cooker hoods faced very slow development in Singapore as there were insignificant yearly changes to function and technology. Ovens experienced more positive development but product awareness was still not ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Microwaves in Singapore

Microwaves was a common feature in households over the review period; however the increasing popularity of advanced small cooking appliances started to stunt the growth of microwaves in Singapore. Appliances such as light fryers, mini ovens, electric...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Consumer Appliances in Singapore

Consumers searched for more premium home appliances in 2014. They were more willing to invest in better quality appliances believing that it results in cost savings in the long run. Consumers in Singapore also tend to pay a higher amount upfront for ...

Jun 2015 | US$2,650 | Pages: 128 | Add to cart | View details

Country Report

Personal Care Appliances in Singapore

Due to the hectic lifestyles of consumers in Singapore, they are not keen on spending a lot of time and effort on personal grooming at home. Besides essential daily grooming such as facial shaving and hair drying, consumers are not eager to use ...

Jun 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Refrigeration Appliances in Singapore

As the economy experienced an improvement in 2014, consumers were better able to spend on their necessities and purchase a product considered value-for-money. However, due to the decreasing floor space in Singapore homes, appliances in smaller sizes ...

Jun 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Small Cooking Appliances in Singapore

Singaporeans cooked less elaborate meals at home in 2014, made easier by the availability of small cooking appliances. Small cooking appliances also increased in versatility, as they incorporated functions like steaming and light frying. These small ...

Jun 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Singapore

Despite consumers having higher propensity to spend in 2014, they were still not open to spending on small kitchen appliances (non-cooking). These items included grinders, kettles, electrical slicers, graters, knives, scales and cutters. They were ...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Vacuum Cleaners in Singapore

The popularity of vacuum cleaners continued on an upward trend in 2014 as manufacturers expanded their product portfolios to include different types of vacuum cleaners. For example, Electrolux offers cylinder, hand, stick, and wet and dry vacuum ...

Jun 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Adult Mouth Care in Singapore

A 27-day dry spell hit Singapore from January to February 2014, breaking the previous record of 18 days in 2008 for the longest period of time without rainfall. This was partly attributed to the dry phase of the Northeast Monsoon season setting in ...

May 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Analgesics in Singapore

The rising trend towards travelling – beyond business purposes and education – was especially prominent in Singapore in 2014. As disposable incomes rise, consumers are fulfilling their wanderlust by travelling overseas for relaxation and leisure. ...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Calming and Sleeping in Singapore

Sleep deprivation and irregular sleeping patterns became a more widespread phenomenon in Singapore in 2014. Causes of these conditions included long working hours, mentally exhausting activities and shift work. Many working parents juggled a ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

Hazy winds from Indonesia continued to blow into Singapore in 2014, thus consumers were more susceptible to coughs, colds and allergies. Although consumers sought shelter from the haze indoors, they were exposed to a high amount of allergens at home....

May 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Dermatologicals in Singapore

Higher disposable income played a significant role in pushing value sales of dermatologicals in Singapore in 2014. Having more money meant consumers were better able to take care of their external appearance, with a particular focus on their skin and...

May 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Digestive Remedies in Singapore

Irregular meals became more common in Singapore in 2014. Pressed for time due to busy schedules, societal obligations and commitments, Singaporeans tended to have irregular meal times, skipped meals or had unhealthy or insufficient meals. Combined ...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Eye Care in Singapore

Hazy weather conditions, along with the prolonged dry spell in early 2014, drove consumer demand for eye care in Singapore. The dry weather, which caused dust to easily reach the eyes, contributed to eye allergies, and increased the need for eye ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Herbal/Traditional Products in Singapore

Singapore consumers are becoming more educated and concerned about the contents of their food, showing an increasing preference for products with a more natural positioning. Health consciousness continued to rise in 2014, reflecting consumers’ wish ...

May 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Singapore

The I Quit anti-smoking campaign was launched in Singapore by the Health Promotion Board (HPB) in 2011, but in 2013 Ogilvy & Mather Singapore revamped the campaign in newspapers and on other social media platforms. The anti-smoking campaign, which ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Consumer Health in Singapore

Consumer health records current value growth of 4% in 2014. This represents a slight improvement on the 2013 growth rate, despite it being lower than the CAGR of the review period. This is due to the stabilising economy, and the fact that consumers ...

May 2015 | US$2,650 | Pages: 112 | Add to cart | View details

Country Report

Sports Nutrition in Singapore

Health-consciousness was prominent in Singapore, bolstered by the Government’s health campaigns such as the Lose to Win programme and the One Million KG Challenge introduced in 2014. Consumers were also becoming more educated and affluent, driving ...

May 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Singapore

Singaporean consumers are becoming better educated and more affluent. Their rising education level is contributing to better knowledge on nutrition and health, as well as a higher interest in the ingredients included in the products they consume. ...

May 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Weight Management in Singapore

The Singapore Government launched campaigns in 2014 to address the rising rate of obesity in Singapore. The One Million KG Challenge and a refined Lose to Win programme, both events the brainchild of the Health Promotion Board (HPB), were introduced ...

May 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Wound Care in Singapore

Wound care saw higher demand for quality products in 2014. With their education level rising, consumers were more aware and placed higher importance on certain factors such as adhesive strength and quality, healing quality, and absorbency. ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Luxury Goods in Singapore

In 2014, luxury goods posted stable and positive growth. Consumers traded-up to better quality products in search of long-term investments and higher prestige. Luxury accessories provided the main driver as consumers appreciated the practical usage ...

May 2015 | US$1,210 | Pages: 54 | Add to cart | View details
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