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Market Research on Singapore

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore.

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Euromonitor Singapore reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Cat Food in Singapore

Volume sales of cat food are set to grow at a slightly faster pace in 2016 than in the previous year, which is due to higher cat ownership. Awareness campaigns, the continued presence of cat cafés, and the launch of a cat museum, Lion City Kitty, in ...

May 2016 | US$990 | Add to cart | View details

Country Report

Dog Food in Singapore

As Economies and Consumer research suggests, pet humanisation trends are expected to continue to permeate dog food in a significant way in 2016. As the number of single-person households grew alongside the number of dual-income earning households ...

May 2016 | US$990 | Add to cart | View details

Country Report

Other Pet Food in Singapore

In 2016, other pet food is set to continue to perform negatively due to a decline of bird and fish food in both volume terms and in current value terms. Small mammal/reptile food is set to perform the best, with new players generating interest and ...

May 2016 | US$990 | Add to cart | View details

Country Report

Pet Care in Singapore

Pet care in Singapore posted marginally slower current value growth in 2016 compared to the review period average, which was due to the maturity of overall demand; however, pet care is projected to grow at a stable CAGR of 2% at constant 2016 prices ...

May 2016 | US$2,100 | Add to cart | View details

Country Report

Pet Products in Singapore

Retail value sales of pet dietary supplements received a boost in 2015 due to the burgeoning interest in raw, natural pet food among Singaporean pet owners. A raw food diet was deemed to be the ideal nutritional plan for natural carnivores such as ...

May 2016 | US$990 | Add to cart | View details

Country Profile

Singapore: Country Profile

The economy will accelerate modestly in 2016. Growth in services should outweigh declines in manufacturing and construction. Improvements in infrastructure (for example, development of Changi Airport and a high-speed rail link with Malaysia) will ...

May 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Singapore

2015 continued to witness a strong performance from 100% home delivery/takeaway as time-strapped individuals found the format convenient. Singapore has a very work-centric culture, which sees working overtime a common occurrence. This leaves many ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Cafés/Bars in Singapore

The café-hopping trend brought about by the popularity of social media platforms such as Facebook and Instagram continued to benefit sales in cafés/bars in 2015. Young consumers are exploring cafés with interesting food and beverages in a bid to take...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Singapore

The new Downtown Line commenced service in December 2013, providing commuters with more accessibility to the areas of Bugis, Promenade, Bayfront, Downtown, Telok Ayer and Chinatown. This has benefited foodservice operators in these vicinities as they...

May 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Fast Food in Singapore

In 2015, major players in fast food enhanced the consumer experience by launching premium items in their menus. McDonald’s, for example, introduced Create Your Taste in 2015 which allows customers to build their own burgers. The customisable burger ...

May 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Full-Service Restaurants in Singapore

Casual dining saw higher growth than non-casual dining in full-service restaurants in 2015. Consumers increasingly prefer casual dining as it provides a fun and relaxed dining experience for social gatherings. The rapid expansion of casual French ...

May 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Consumer Foodservice in Singapore

Although full-service restaurants recorded a decline in 2015, the industry continued to see stable growth boosted by healthy performances observed in street stalls/kiosks and 100% home delivery/takeaway. Amidst softening economic conditions in ...

May 2016 | US$2,100 | Pages: 111 | Add to cart | View details

Country Report

Self-Service Cafeterias in Singapore

In 2015, self-service cafeterias saw players such as Mövenpick Marché launching a breakfast menu for weekends. Breakfast menus are increasingly popular with consumers who like to socialise with friends or family over breakfast. Thus, the breakfast ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Singapore

The completion of Seletar Mall, One KM Shopping and Paya Lebar Square towards the end of the review period contributed to a healthy supply of street stalls/kiosks due to the opening of more food courts. In addition, the government introduced two new ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Briefing

Business Dynamics: Singapore

Led by a business-friendly government and a highly competitive economic landscape, Singapore has become a world leader in providing an easy business environment. However, sluggish economic growth in 2015 and vulnerability to external factors such as ...

May 2016 | US$250 | Pages: 12 | Add to cart | View details

Country Briefing

Digital Consumer - Landscape: Singapore

Singapore is one of the most advanced telecom markets in Asia based on good regulations, competition and tech-savvy consumers. The country is a regional leader in mobile internet penetration and is renowned for its e-governance. Fibre-broadband ...

Apr 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Singapore

Baby and child-specific products recorded current value growth of 4% to reach S$31 million in 2015. Baby and child-specific products, which is strongly correlated to the birth rate, witnessed positive growth due to the increasing number of babies ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Bath and Shower in Singapore

Bath and shower recorded current value sales growth of 2% in 2015, remaining at the same growth level since 2013. As the category is becoming more fragmented, the sales growth rate is remaining stagnant without any significant growth. As such, ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Colour Cosmetics in Singapore

Colour cosmetics witnessed current value growth of 4%, a decline of two percentage points compared to 2014’s current value growth of 6%. The decline reflected a more challenging retail landscape for colour cosmetics. Travel retailers such as Shilla ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Deodorants in Singapore

Deodorants faced stagnant growth and recorded current value growth of just 1% in 2015, unchanged from 2014. Deodorants has reached saturation point due to the lack of new product innovation leading to slower consumer demand. Moreover, intensified ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Depilatories in Singapore

Depilatories witnessed stagnant current value growth in 2015, continuing its slow down from 2014. Professional hair removal salons posed an increasing threat to the category, with more outlets opened or new salons set up from the previous year. ...

Apr 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Fragrances in Singapore

Fragrances declined by 2% in current value terms in 2015, a more rapid decline than the 1% drop experienced in 2014. The accelerating competition within retailing impacted the current value performance, as a large volume of premium fragrances were ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Singapore

Hair care witnessed consistent current values sales growth of 4% in 2015 compared to 2014. The growth was driven by consumers’ image consciousness and sophistication as they continued to be willing to invest in hair care. In addition, consumers are ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Men's Grooming in Singapore

Men’s grooming recorded a decline in value sales of 1% in 2015, which was similar to 2014 and primarily due to price discounting. Increased sophistication of men mean that they look to purchase better quality products. A wealth of information on the ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Oral Care in Singapore

Oral care recorded current value growth of 4% in 2015, which was a slight improvement on the previous year’s performance. Despite being more image conscious, consumers are reducing their spending on oral care, primarily by prolonging their usage over...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Beauty and Personal Care in Singapore

Beauty and personal care recorded positive current value growth in 2015, despite high penetration in certain categories. Korean beauty trends and product innovation heightened consumers’ awareness and interest in experimenting with different brands ...

Apr 2016 | US$2,650 | Pages: 114 | Add to cart | View details

Country Report

Skin Care in Singapore

Skin care witnessed slower current value sales growth in 2015 as compared to 2014, as competition between new and more established brands intensified. Consumers are becoming better informed and they are displaying higher awareness of their personal ...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Sun Care in Singapore

Sun care recorded current value sales growth of 5% in 2015, marginally higher than 2014’s performance. Consumers are remaining health conscious as the number of skin cancer cases increases over the years. This is increasing the awareness of the ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Briefing

Economy, Finance and Trade: Singapore

Singapore is one of the world’s most open economies in terms of international trade, but an ailing global economy will weigh on Singapore’s future economic growth. However, the country continued to benefit from it being the easiest place to do ...

Apr 2016 | US$250 | Pages: 9 | Add to cart | View details

Country Briefing

Households: Singapore

The USA is an urban market that is made up of houses rather than apartments. Households tend to contain few people but many rooms. Single-person households are the most numerous, making the country one of the world’s most targeted singles markets. ...

Apr 2016 | US$250 | Add to cart | View details

Country Briefing

Income and Expenditure: Singapore

Singapore’s per capita disposable income and spending levels rank amongst the highest in the Asia Pacific region, allowing households to spend more resources on discretionary categories. However, consumption still plays a relatively small role in ...

Apr 2016 | US$250 | Pages: 14 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Singapore

As consumers in Singapore became more discerning about what they eat and drink, they tended to pay more attention to the ingredients of packaged drinks. The health and wellness trend was further reinforced as the government launched the “Shop ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Singapore

The Health Promotion Board has consistently promoted the importance of calcium intake for Singaporeans. For example, under its “My Healthy Plate” campaign, daily calcium intake is emphasised with food recommendations such as calcium-fortified ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Singapore

The growing health and wellness trend spurred demand for NH beverages in 2015. As consumers became more discerning, they increasingly sought to avoid artificial ingredients and high sugar content by switching to NH beverages, such as natural mineral ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Singapore

The health and wellness trend and rising disposable incomes fuelled demand for naturally healthy (NH) packaged food in 2015, with consumers opting for better quality healthy products. In addition, consumers are also becoming more discerning and ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Organic Packaged Food in Singapore

Organic packaged foods recorded reasonably strong growth in 2015 due to its emergence from a small base and increasing awareness of organic products (typically produced without the use of artificial pesticides and chemicals). As a result, organic ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Health and Wellness in Singapore

Health and wellness continued to record strong value growth in 2015, mainly due to more aggressive government campaigns aimed at encouraging healthy eating habits and reducing the calorie intake of consumers in Singapore. In addition, consumers in ...

Apr 2016 | US$2,100 | Pages: 95 | Add to cart | View details

Country Report

Organic Beverages in Singapore

Organic beverages recorded strong current value growth in 2015, which was thanks to increasing awareness of these products. Other than the rising popularity of organic packaged foods, higher consumer awareness could also be attributed to wider ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Better For You Beverages in Singapore

Increasing health concerns surrounding the use of aspartame and other artificial sweeteners resulted in more consumers switching away from reduced sugar cola carbonates in 2015. Since reduced sugar cola carbonates accounted for an 86% value share of ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Better For You Packaged Food in Singapore

As Singaporeans become more and more health-conscious, reduced sugar packaged food is growing in popularity. In addition, the Health Promotion Board has also actively promoted its “Life is sweeter with less sugar” campaign since late 2014. On the ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Food Intolerance in Singapore

Gluten-free products are growing fast, although the area remains a small niche category. Products in this area are typically still demanded by people with dietary restrictions and are thus more popular among older rather than younger people. In ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Singapore

Fast food restaurants are known to provide free napkins to diners. However, McDonald’s took it a level higher and provided self-service free napkins to customers prior to 2015. In 2015, due to usage abuse, McDonald’s stopped providing free ...

Mar 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in Singapore

With a more-active elderly population, light incontinence is increasing in popularity. Light incontinence products are usually thinner and appear less bulky. This makes consumers who are suffering from incontinence problems more receptive to wearing ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Singapore

Nappies/diapers/pants volume sales reached 158 million units in 2015. This translates to 873 units per child (aged 0-36 months) per year. In comparison with other developed countries in Asia Pacific such as South Korea and Taiwan, where the rates are...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Singapore

The tissue and hygiene market recorded value growth in 2015 even though the growth rate was smaller than in 2014. Consumers prefer tissue products to fulfil basic functions while being willing to invest in hygiene products that provide comfort with ...

Mar 2016 | US$2,650 | Pages: 50 | Add to cart | View details

Country Report

Retail Tissue in Singapore

Asia Pulp & Paper Col Ltd’s (APP) products have been pulled off shelves by major retailer NTUC FairPrice Co-operative Pte Ltd, while other major retailers such as Giant Singapore and Cold Storage have agreed to stop accepting APP products in early ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Sanitary Protection in Singapore

With a female population (aged 12-54 years) of roughly two million, Singapore recorded sales of 278 million sanitary protection units in 2015. This equates to 139 units of sanitary protection yearly for each female. This figure is lower than those in...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Wipes in Singapore

General purpose wipes and facial cleansing wipes are increasingly considered better and more-premium versions of pocket handkerchiefs. As such, pocket handkerchiefs are experiencing slow sales growth due to people substituting them with general ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Future Demographic

Singapore in 2030: The Future Demographic

In 2030, the population of Singapore will reach 6.1 million, an increase of 10.4% from 2015. Population growth in Singapore has been falling every decade since the 1990s, and this will continue up to 2030 due to its falling birth rate and falling net...

Feb 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Asian Speciality Drinks in Singapore

The consumption of Asian speciality drinks fell in 2015 as consumers switched to RTD tea, which was constantly marketed as a healthier beverage option. In addition, when compared to RTD tea, Asian speciality drinks players offered less product ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details
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