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 Market Research for Singapore

Euromonitor publishes reports on industries, consumers and demographics in Singapore.

  • Industry specific reports offer insight into market size and market share in Singapore; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Singapore report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Singapore in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Singapore statistics factfile.

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Country Report

Travel and Tourism in Singapore

Singapore enjoyed a healthy influx of international arrivals via Singapore Changi Airport in 2013 with the abundance of low cost carriers, transporting tourists from regional destinations with multiple flights per day. However, the growth of ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Singapore

International arrivals grew by 5% in 2013; a two percentage point decline from 2012. This was attributed to the drop in business travellers as there was a cut in corporate business budgets in general, resulting in fewer business trips. In addition, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Singapore

Outbound tourism performed well in 2013 with an increase of one percentage point as compared to 2012, with travel mostly recorded to short-haul regional destinations. As the Singapore dollar is stronger, higher spending power due to the exchange rate...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Singapore

2013 tourist attractions rose in performance based on new attractions and new legislation in Singapore. As Sentosa and Mandai district (Western-part of Singapore) expanded with new nature-themed attractions like River Safari, tourist attractions ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Transportation in Singapore

Travelling was made easy and inexpensive in 2013 largely due to the availability of low cost carriers with the majority of the regional destinations included in their network. New and longer routes, more flight frequencies as well as user-friendly ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Travel Accommodation in Singapore

Travel accommodation value sales grew by 3% in 2013 with the opening of 13 new hotels, adding more than 2,900 hotel rooms to the national inventory. Average occupancy rate remained constant as tourism arrivals remained constant. Mid-tier and economy ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Travel Retail in Singapore

Travel retail in Singapore showed continued growth in 2013 despite the slow global economy. As the Singapore dollar remained strong, outbound travel to long haul destinations such as Europe increased, thus, bringing more business to travel retail. As...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Singapore

Car rental’s demand and supply is correlated with the Certificate of Entitlement (COE) System in Singapore. With the highest COE prices in history at SGD92,100 per certificate recorded in January 2013, demand for car rental services increased by 2% ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Health and Wellness Tourism in Singapore

Singapore had a humble performance as far as health and wellness tourism in 2013. Medical tourism in Singapore had a modest year in 2013 due to the strong Singapore dollar. Medical tourists from key markets such as Indonesia and Malaysia saw a ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Laundry Appliances in Singapore

Home laundry appliances volume sales continued to grow in 2013 from the previous year. Product replacement with better features was the key driver of home laundry appliances’ volume growth in Singapore in 2013. People will change the washing machines...

Aug 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Irons in Singapore

Irons saw an increase in volume sales in 2013 as the number of households continued to grow in Singapore. More consumers view steam irons as more convenient compared to the traditional dry irons which also encourages more volume sales in 2013 ...

Aug 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Large Cooking Appliances in Singapore

The growth of large cooking appliances in Singapore was driven by the growth of property and accommodation for foreigners who move to Singapore, in addition to the increased number of kitchen renovations by residents in Singapore. Renovations were ...

Aug 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Microwaves in Singapore

Microwaves volume sales saw positive performance again in 2013 as consumers are more used to the product. Many consumers see microwaves as a necessity in the kitchen to warm up food, or to do basic cooking using the microwave ovens. For the more ...

Aug 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Consumer Appliances in Singapore

As the economy strengthens in 2013, consumers are more willing to spend on consumer appliances. Most consumer appliances volume saw positive performance. Consumers are replacing their old appliances and trading up to better models or with more ...

Aug 2014 | US$2,400 | Pages: 134 | Add to cart | View details

Country Report

Personal Care Appliances in Singapore

Total personal care appliances volume shares grew in 2013 as consumers were more willing to spend on equipment to enjoy better grooming experience and to pamper themselves while the economy stabilise compared to 2012. Other personal care appliances ...

Aug 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Refrigeration Appliances in Singapore

Refrigeration appliances volume sales continues to see positive performance in 2013, growing at almost 2% from the previous year. Many factors impacted the growth of refrigeration appliances in Singapore. First, the economic recovery allowed the ...

Aug 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Small Cooking Appliances in Singapore

Small cooking appliances no longer came in just white or black in 2013 as consumers looked for more vibrant colours to add character to their new kitchens. Toasters in vibrant colours such as yellow and orange matched other appliances like kettles ...

Aug 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Singapore

Small kitchen appliances (non-cooking) saw increase in volume demand in 2013, mainly by kettles which already accounted for 78% of small kitchen appliances (non-cooking) volume sales. The convenience of using kettles to boil water instead of using ...

Aug 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Vacuum Cleaners in Singapore

Vacuum cleaners volume sales continued to grow in 2013, especially robotic vacuum cleaners. Volume growth of 20% for the latter was seen in 2013 due to its low volume base while its popularity increased. As more young consumers find it difficult to ...

Aug 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Air Treatment Products in Singapore

Air treatment products volume sales saw high growth in 2013 compared to 2012, mainly due to the increase in demand for air purifiers between May and June 2013 when Singapore was greatly affect by the haze from its neighbouring country Indonesia. Many...

Aug 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Dishwashers in Singapore

The volume of dishwashers was small in Singapore as they were considered as unnecessary and luxurious products. Moreover, more than 20% of sales volume was driven by built-in dishwashers purchased directly from construction company or property ...

Aug 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Food Preparation Appliances in Singapore

Despite busy lifestyles with many people cooking less often at home, consumers want to enjoy the process of cooking whenever they have a chance to prepare a meal. The purchase of food preparation appliances can help them to complete the tasks at a ...

Aug 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Heating Appliances in Singapore

As Singapore sits near the equator, the year-round tropical weather means that heating appliances is not required. No heating appliances are found in retail stores.

Aug 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Home Furnishings in Singapore

A slowdown in the property market was prominent in Singapore in 2013, despite the growing number of properties that were classed as BTO flats in 2013. There were also BTO flats being launched that were still undergoing construction. With fewer ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Improvement in Singapore

DIY activities were not popular in Singapore in 2013. For major renovation work that required more time and effort, consumers in Singapore preferred to hire professional expertise to complete such activities. Consumers prefer to only carry out DIY ...

Aug 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Homewares in Singapore

Economy uncertainties were prevalent in 2013, leading to consumers being increasingly cautious about their spending; however, consumers were still willing to spend on quality products due to their rising affluence. As a result, homewares companies ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Singapore

Consumers’ expenditure in Singapore is slowing down as they are more cautious about making purchases. As a result, consumers are also increasingly price-sensitive when buying home and garden products. In addition, the number of households registered ...

Aug 2014 | US$1,900 | Pages: 42 | Add to cart | View details

Country Report

Gardening in Singapore

Gardening is not a popular activity among people in Singapore. This is mainly due to the busy lifestyles that Singaporeans have, leading to less time for participating in gardening. Land constraints also lead to the lower significance of gardening in...

Aug 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Deodorants in Singapore

Due to the hot and humid climate in Singapore, it is common for consumers to perspire easily. Hence, the use of deodorants is inevitable as consumers seek for ways to stay clean and dry. Deodorants saw value growth of 2% to generate sales of S$23 ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Depilatories in Singapore

Consumers are increasingly beauty-savvy and are more well informed of beauty products and services available. With the aggressive promotions by hair removal salons, consumers have a higher awareness of services and products for removing unwanted hair...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Fragrances in Singapore

Fragrances saw a decline in value growth of 2% in 2013, generating sales of S$199 million. Consumers are increasingly price-sensitive and are more aware of the channels to purchase premium fragrances, such as third party beauty specialist retailers ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Singapore

With the rise of the internet and social media, consumers are ‘closer’ to fashion icons as they are able to ‘follow’ celebrities and keep up with the latest fashion trends conveniently and almost effortlessly. Hair styles and hair colours are some of...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Men's Grooming in Singapore

Consumers are opening up and accepting the idea of men’s skin care due to the popularity of South Korean boy bands at the end of the review period. Men are more image-conscious and showing a greater interest in personal grooming. In addition, ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Oral Care in Singapore

Oral care saw value growth of 3% to generate sales of S$99 million in 2013. Consumers have a higher knowledge of the importance of oral health given their frequent dental visits. In addition, consumers are more conscious about their physical ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Beauty and Personal Care in Singapore

Beauty and personal care grew faster in retail value terms in 2013 than in 2012. Several new shopping centres were opened in city centres and suburbs in Singapore in 2013. This saw a larger presence of beauty specialist retailers and department ...

Jun 2014 | US$2,400 | Pages: 120 | Add to cart | View details

Country Report

Sets/Kits in Singapore

Sets/kits are offered throughout the year by many players in beauty and personal care. Consumers choose to buy sets/kits for various reasons, such as to give gifts owing to sets/kits’ presentable packaging. Companies tend to unveil a wider range of ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Skin Care in Singapore

2013 saw the openings of several new shopping centres in city centre and heartland areas. This saw the entrance of more beauty specialist retailers and department stores. In addition, more skin care brands have set up stand-alone outlets in ...

Jun 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Sun Care in Singapore

Sun care recorded value growth of 5% to generate sales of S$21 million in 2013. This is attributed to new innovations in sun protection with added benefits, driving up the average unit price of the products. Sun protection is the largest contributor ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Singapore

With higher education levels, new young parents are aware about the benefits of baby and child-specific products made with natural and/or organic ingredients. Parents perceive such products to be safer for their child as the products are believed to ...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Bath and Shower in Singapore

Demand for antibacterial bath and shower products has increased since the outbreak of several viruses, such as SARS and H1N1. The Southeast Asia Haze in 2013 also had a positive impact on antibacterial bath and shower products. In addition, consumers...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Colour Cosmetics in Singapore

Due to the rising number of beauty bloggers who frequently share make-up tips and tutorials, consumers are becoming increasingly beauty-savvy as they are more familiar and informed on the range of colour cosmetics available. Also, the time frame for ...

Jun 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Other Hot Drinks in Singapore

Other hot drinks saw 3% growth in total volume terms in 2013. This stable growth is mainly attributed to the constant demand for malt-based hot drinks. The increasing health and wellness trend also drives sales of other hot drinks, as seen with ...

May 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Hot Drinks in Singapore

Hot drinks posted stable growth of 3% in total volume sales in 2013, which was slightly slower than growth in 2012. The slower volume growth was mainly because consumers are seeking more value-added and premium types of product, given the sound ...

May 2014 | US$1,900 | Pages: 43 | Add to cart | View details

Country Report

Tea in Singapore

Singapore does not have a strong tea culture as the consumption level of tea is lower than that of coffee consumption in Singapore. Hence, the tea category still has room for growth, in general. The increasing health and wellness trend drives the ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Coffee in Singapore

In 2013, the total volume growth of coffee registered 3%, which is the same as that in 2012. Over 2013, the coffee-drinking culture penetrated the Singapore market through the expansion of chained coffee shops, independent cafés, specialist coffee ...

May 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Luxury Goods in Singapore

Luxury goods had stronger current value growth in 2013 than 2012 as consumer confidence to spend was unaffected by the soft economic conditions. However, consumers were more cautious about purchasing decisions, as they want to ensure that the correct...

May 2014 | US$1,100 | Pages: 63 | Add to cart | View details

Country Report

Laundry Care in Singapore

Liquid detergents gained popularity in 2013 and was the fastest growing laundry care area. Liquid detergents are preferred by younger consumers as they are not as messy as powder detergents. In addition, they are also easier to dissolve in water ...

May 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Home Care in Singapore

As they look for ways to reduce time spent on household chores as a result of increasingly busy schedules, more and more consumers are willing to pay for more effective cleaning products. As opposed to using basic soaps and detergents, consumers are ...

May 2014 | US$2,400 | Pages: 68 | Add to cart | View details

Country Report

Polishes in Singapore

Polishes value sales continued to increase in 2013 despite the busy lifestyle of many Singaporeans, who do not want to spend too much time on housework. However, rising consumer affluence and sophistication has encouraged ownership of expensive ...

May 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Surface Care in Singapore

Surface care value sales increased relatively strongly in 2013 as consumers are increasingly willing to spend on specific cleaners rather than just using “soap”. Multi-purpose cleaners led growth as consumers looked for better quality surface ...

May 2014 | US$900 | Pages: 22 | Add to cart | View details
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