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 Market Research for Singapore

Euromonitor publishes reports on industries, consumers and demographics in Singapore.

  • Industry specific reports offer insight into market size and market share in Singapore; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Singapore report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Singapore in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Singapore statistics factfile.

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Country Report

Deodorants in Singapore

Deodorants saw current value sales growth of 1% in 2014, which represented a slowdown from the 2% seen in 2013. Existing high penetration, in view of consumers wanting to stay odourless in the hot weather of Singapore, restricted the current value ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Singapore

Baby and child-specific products witnessed current value sales growth of 2% in 2014, unchanged from 2013, despite the low birth rates in Singapore. Doting parents continued to invest in baby and child specific products with the potential to enhance ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Bath and Shower in Singapore

Bath and shower recorded current value sales growth of 2% in 2014, unchanged from that seen in 2013. The essential nature of bath and shower products, such as bath soap and body wash/shower gel, benefitted the performance of bath and shower products....

Jul 2015 | US$990 | Add to cart | View details

Country Report

Colour Cosmetics in Singapore

Colour cosmetics saw current value sales growth of 2% in 2014, a slight slowdown compared to the growth of 3% seen in 2013. Increased consumer exposure to international beauty and grooming trends, as well as make-up tutorials from beauty bloggers, ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Depilatories in Singapore

Depilatories saw current value sales growth of 3% in 2014, a slight slowdown compared to the growth of 4% registered in 2014. The category faced increasing challenges from professional hair removal salons. More affordable prices for intense pulsed ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fragrances in Singapore

Fragrances witnessed a current value sales decline of 1% in 2014, a slowdown compared to the decline of 2% seen in 2013. The highly competitive retail landscape for fragrances in Singapore continued to impact its current value performance, as beauty ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Hair Care in Singapore

Hair care saw current value sales growth of 4% in 2014, unchanged from the performance seen in 2013. Consumers increasingly sought chemical treatments, such as perms, rebonding and colouring, to style their hair and remain fashionable, in line with ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Mens Grooming in Singapore

Men’s grooming saw current value sales growth of 1% in 2014, down from 3% in 2013. Men continued to become more image-conscious in 2014, while manufacturers increased their marketing support for products in this category. As a result, male consumers ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Oral Care in Singapore

Oral care saw current value sales growth of 4% in 2014, slightly faster than the 3% recorded in 2013. Many oral care categories had already achieved high penetration in Singapore. On the other hand, consumers were placing higher emphasis on oral ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Beauty and Personal Care in Singapore

Beauty and personal care registered positive current value sales growth in 2014, owing to increasing image consciousness and sophistication of consumers. Coupled with exposure to international beauty and grooming trends via media and bloggers, ...

Jul 2015 | US$2,650 | Add to cart | View details

Country Report

Sets-Kits in Singapore

Sets/kits witnessed current value sales growth of 8% in 2014. These products remained popular as gifts during festive seasons and other special occasions. Consumers also purchased skin care and make up sets/kits for trial purposes before committing ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Skin Care in Singapore

Skin care registered slightly slower current value sales growth in 2014 compared to 2013, in view of the already high penetration achieved by some categories. Consumers were also increasingly exposed to international beauty and grooming trends via ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Sun Care in Singapore

Sun care saw marginally more dynamic current value sales growth of 5% in 2014 compared to 2013. This was driven by continued publicity on importance of sun protection. 2014 witnessed continued growth in consumer awareness of the harmful effects of ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Apparel Accessories in Singapore

Higher spending power of consumers has pushed their willingness to splurge on branded goods. Hectic schedules and careers will motivate consumers to treat themselves to a branded item. Furthermore, their global awareness of trends and increasingly ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Childrenswear in Singapore

Mini-me outfits were all the rage in Singapore in 2014 as manufacturers produced little versions of adult styles for consumers. Young parents were especially hooked on the trend, as they were more up-to-date on the latest adult fashion trends. ...

Jul 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Footwear in Singapore

Footwear registered 4% value growth in 2014 to reach SGD800 million in sales. The growth was largely due to the increased in popularity of sports brands in Singapore. With slippers and flip-flops commonly worn by consumers in Singapore due to the ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Hosiery in Singapore

Hosiery continued to remain mature and slow moving in 2014, with consumers only purchasing for their daily needs. In Singapore, thin hosiery was the main type for both men and women due to the hot climate. Due to the hectic lifestyle, many women did ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Jeans in Singapore

Stretchy denims continued to be in trend in 2014 as manufacturers launched jeans in figure-accentuating styles. These denims appeared appealing for their comfortable material allowing for flexible movement and versatility to match with a variety of ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Menswear in Singapore

Men’s shirts comprised nearly one third of menswear’s volume sales in 2014, and posting healthy value growth in line with overall menswear at 4%. Value growth of menswear slowed compared to 2013, in tandem with the sluggish volume growth of menswear....

Jul 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Apparel and Footwear in Singapore

Apparel and footwear posted steady growth similar to that seen in 2013, driven by the locals’ increased willingness to spend. Despite rising prices due to increasing rental and labour costs, dual-income families and a more independent younger ...

Jul 2015 | US$2,100 | Pages: 86 | Add to cart | View details

Country Report

Sportswear in Singapore

The importance of health and wellness and maintaining a sporty lifestyle gained traction in 2014. The high presence of gyms and availability of facilities like Kallang Wave Mall, which had an indoor rock-climbing facility, as well as the Singapore ...

Jul 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Womenswear in Singapore

Women in Singapore were increasingly extravagant in their spending on apparel, pushing 4% current value growth in 2014. According to Singapore’s Ministry of Manpower 2014 report, the rate of working females in Singapore increased significantly over ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Coffee in Singapore

The growth of coffee sales stabilised at 3% in 2014, in off-trade volume terms, as Singapore’s coffee market became saturated. Much of the growth was driven by promotions and discounts at the off-trade channel. Coffee manufacturers also tried to ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Other Hot Drinks in Singapore

Other hot drinks registered a growth rate of 5% in off-trade value sales in 2014. The biggest contribution to the growth of other hot drinks was the solid customer base of malt-based hot drinks. Besides, manufacturers also accommodated the rising ...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Hot Drinks in Singapore

Hot drinks retained stable total volume growth in 2014. Much of the growth was driven by large discounts and promotions in the off-trade channel, specifically manifested in instant coffee and malt-based hot drinks. Besides, the development of ...

Jul 2015 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Tea in Singapore

In Singapore, where coffee still came on top in hot drinks, the growth of tea remained constrained. In 2014, total volume sales increased by only 1%, lower than the 2013 record. One reason was that coffee has been imprinted on the lives of local ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Air Care in Singapore

Singapore saw worsening pollution over the review period, especially at times of the year when the country has to suffer from haze and smoke coming from forest burning in neighbouring Indonesia. Furthermore, the weather is becoming hotter and hotter ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Bleach in Singapore

With the rising variety of laundry care products, fewer consumers use bleach on their clothes, as they believe that bleach damages the fabric faster and also discolours clothes. Nevertheless, bleach still achieved positive growth in 2014 as many ...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Dishwashing in Singapore

Dishwashing continued to see positive volume growth in 2014, despite the market’s maturity. Small volume growth was mostly pushed by the rising population. Value growth was also on the positive side as consumers looked for better products, such as ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Insecticides in Singapore

In 2014, Singapore continued to encounter dengue outbreak in many parts of the country. Increasing hot tropical weather makes it a good breeding ground for mosquitoes. Therefore, many consumers keep home insecticides to maintain their houses free of ...

Jun 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Laundry Care in Singapore

Liquid detergents continued to rise in popularity in 2014, even though it was no longer the fastest-growing category in laundry care. Liquid detergent is less messy, easier to dissolve in water and more convenient to use than powder detergent. ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Home Care in Singapore

In 2014, despite recording positive volume and value growth, home care showed a slowdown compared to the review period. Maturity was the main reason for the weaker growth in 2014, as most home care products are already being used regularly by ...

Jun 2015 | US$2,650 | Pages: 67 | Add to cart | View details

Country Report

Polishes in Singapore

Unlike many other home care products, consumers tend to be more brand-loyal towards polishes. As product quality is directly associated with the finishing touch of the furniture or shoes that are polished, consumers usually want to choose the ...

Jun 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Surface Care in Singapore

Consumers in Singapore have increasingly purchased more different types of surface care products for different usage in their homes, resulting in a positive growth for all surface care products. People no longer use “soap”, such as shower gel or ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Toilet Care in Singapore

All toilet care products recorded positive growth in 2014 as consumers were willing to spend on toilet care products to make their chores easier and more effective. Toilet liquids still accounted for the main bulk of toilet care sales, as it was ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Singapore

International apparel and footwear brands dominate in Singapore. These international brands are perceived as the representatives of the latest fashion with well-assured quality. With this continuous perception, more international brands have ...

Jun 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Direct Selling in Singapore

Direct selling saw value sales worth SGD581 million in 2014, with value growth of 6% – lower than the previous year. This was mainly due to the economy being sluggish, resulting in reduced spending among consumers. In addition, consumers are ...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Singapore

Consumer electronics are growing in demand among consumers. Mobile phones and tablets are some of the popular consumer electronics consumers always look out for. For example, whenever there are new launches from two major consumer electronics brands,...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Grocery Retailers in Singapore

Grocery retailers in Singapore saw growth of 3% in 2014. This was mainly due to the opening of new grocery retail stores, and new shopping malls beginning operations in late 2013 and in 2014. Consumers are increasingly cautious regarding their ...

Jun 2015 | US$990 | Pages: 51 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Singapore

Health and beauty specialist retailers accounted for 6% of store-based retailers in 2014, with value sales of more than SGD2 billion and value growth of 6% in 2014. Health and beauty specialist retailers are preferred among consumers when making ...

Jun 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Singapore

An increase in completed residential projects drove value sales of home and garden specialist retailers in 2014. With the increase in completed residential projects, home and improvement, furniture and homewares were further driven in terms of demand...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Homeshopping in Singapore

Homeshopping is mainly driven by TV shopping among consumers. Homeshopping players have broadcast advertisements from morning to afternoon on weekdays. At weekends homeshopping advertisements are broadcast at an earlier time in the morning. Companies...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Internet Retailing in Singapore

Internet retailing has been growing in popularity among consumers. More companies are moving to internet retailing to reach more consumers and also provide them with an additional channel for consumers to shop and make purchases conveniently. Many ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Singapore

Leisure and personal goods specialist retailers saw value sales of SGD6.7 billion in 2014, up 5% in current terms on the previous year. Jewellery and watch specialist retailers accounted for the majority of value sales in leisure and personal goods ...

Jun 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Mixed Retailers in Singapore

Mixed retailers saw sales worth SGD3.2 billion in 2014, up 2% on the previous year. Mixed retailers are channels where consumers are able to select and purchase from a wide range of products in a single store. Consumers can also enjoy the member ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Retailing in Singapore

Singapore’s economy demonstrates positive growth. Despite this, consumers and tourists are cautious with regard to their expenditure. Among local consumers, the presence of uncertainties has led to a slowdown in spending. Tourists remain cautious, as...

Jun 2015 | US$2,100 | Pages: 133 | Add to cart | View details

Country Report

Vending in Singapore

Vending saw value growth of 1% in 2014, with increasing competition between vending and store-based grocery retailers. Vending value sales has slowed down in 2014, mainly due to the strong presence of supermarkets and hypermarkets operating on a ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Air Treatment Products in Singapore

The haze in June 2013 caused Singaporeans to be more wary of air pollution and anxious to protect themselves and their families. Consumers took more of an interest in the air cleaning capabilities of air purifiers, and buying not only one but several...

Jun 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Dishwashers in Singapore

The economic slowdown in 2013 improved in 2014, but not enough to encourage consumers to purchase luxury appliances like dishwashers. The growth of built-in dishwashers purchased directly from construction companies is driven by the growth of private...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Food Preparation Appliances in Singapore

The premium trend affected food preparation appliances in 2014, as manufacturers introduced higher-end products. Not only were the latest models sleeker in design, but products were also fitted with a higher number of functions and more advanced ...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details
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