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Market Research on Singapore

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore.

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Euromonitor Singapore reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Digital Consumer-Landscape: Singapore

Singapore is one of the most advanced telecom markets in Asia based on good regulations, competition and tech-savvy consumers. The country is a regional leader in mobile internet penetration and is renowned for its e-governance. Fibre-broadband ...

Apr 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Singapore

Baby and child-specific products recorded current value growth of 4% to reach S$31 million in 2015. Baby and child-specific products, which is strongly correlated to the birth rate, witnessed positive growth due to the increasing number of babies ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Bath and Shower in Singapore

Bath and shower recorded current value sales growth of 2% in 2015, remaining at the same growth level since 2013. As the category is becoming more fragmented, the sales growth rate is remaining stagnant without any significant growth. As such, ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Colour Cosmetics in Singapore

Colour cosmetics witnessed current value growth of 4%, a decline of two percentage points compared to 2014’s current value growth of 6%. The decline reflected a more challenging retail landscape for colour cosmetics. Travel retailers such as Shilla ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Deodorants in Singapore

Deodorants faced stagnant growth and recorded current value growth of just 1% in 2015, unchanged from 2014. Deodorants has reached saturation point due to the lack of new product innovation leading to slower consumer demand. Moreover, intensified ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Depilatories in Singapore

Depilatories witnessed stagnant current value growth in 2015, continuing its slow down from 2014. Professional hair removal salons posed an increasing threat to the category, with more outlets opened or new salons set up from the previous year. ...

Apr 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Fragrances in Singapore

Fragrances declined by 2% in current value terms in 2015, a more rapid decline than the 1% drop experienced in 2014. The accelerating competition within retailing impacted the current value performance, as a large volume of premium fragrances were ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Singapore

Hair care witnessed consistent current values sales growth of 4% in 2015 compared to 2014. The growth was driven by consumers’ image consciousness and sophistication as they continued to be willing to invest in hair care. In addition, consumers are ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Men's Grooming in Singapore

Men’s grooming recorded a decline in value sales of 1% in 2015, which was similar to 2014 and primarily due to price discounting. Increased sophistication of men mean that they look to purchase better quality products. A wealth of information on the ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Oral Care in Singapore

Oral care recorded current value growth of 4% in 2015, which was a slight improvement on the previous year’s performance. Despite being more image conscious, consumers are reducing their spending on oral care, primarily by prolonging their usage over...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Beauty and Personal Care in Singapore

Beauty and personal care recorded positive current value growth in 2015, despite high penetration in certain categories. Korean beauty trends and product innovation heightened consumers’ awareness and interest in experimenting with different brands ...

Apr 2016 | US$2,650 | Pages: 114 | Add to cart | View details

Country Report

Skin Care in Singapore

Skin care witnessed slower current value sales growth in 2015 as compared to 2014, as competition between new and more established brands intensified. Consumers are becoming better informed and they are displaying higher awareness of their personal ...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Sun Care in Singapore

Sun care recorded current value sales growth of 5% in 2015, marginally higher than 2014’s performance. Consumers are remaining health conscious as the number of skin cancer cases increases over the years. This is increasing the awareness of the ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Briefing

Economy, Finance and Trade: Singapore

Singapore is one of the world’s most open economies in terms of international trade, but an ailing global economy will weigh on Singapore’s future economic growth. However, the country continued to benefit from it being the easiest place to do ...

Apr 2016 | US$250 | Pages: 9 | Add to cart | View details

Country Briefing

Households: Singapore

The USA is an urban market that is made up of houses rather than apartments. Households tend to contain few people but many rooms. Single-person households are the most numerous, making the country one of the world’s most targeted singles markets. ...

Apr 2016 | US$250 | Add to cart | View details

Country Briefing

Income and Expenditure: Singapore

Singapore’s per capita disposable income and spending levels rank amongst the highest in the Asia Pacific region, allowing households to spend more resources on discretionary categories. However, consumption still plays a relatively small role in ...

Apr 2016 | US$250 | Pages: 7 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Singapore

As consumers in Singapore became more discerning about what they eat and drink, they tended to pay more attention to the ingredients of packaged drinks. The health and wellness trend was further reinforced as the government launched the “Shop ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Singapore

The Health Promotion Board has consistently promoted the importance of calcium intake for Singaporeans. For example, under its “My Healthy Plate” campaign, daily calcium intake is emphasised with food recommendations such as calcium-fortified ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Singapore

The growing health and wellness trend spurred demand for NH beverages in 2015. As consumers became more discerning, they increasingly sought to avoid artificial ingredients and high sugar content by switching to NH beverages, such as natural mineral ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Singapore

The health and wellness trend and rising disposable incomes fuelled demand for naturally healthy (NH) packaged food in 2015, with consumers opting for better quality healthy products. In addition, consumers are also becoming more discerning and ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Organic Packaged Food in Singapore

Organic packaged foods recorded reasonably strong growth in 2015 due to its emergence from a small base and increasing awareness of organic products (typically produced without the use of artificial pesticides and chemicals). As a result, organic ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Health and Wellness in Singapore

Health and wellness continued to record strong value growth in 2015, mainly due to more aggressive government campaigns aimed at encouraging healthy eating habits and reducing the calorie intake of consumers in Singapore. In addition, consumers in ...

Apr 2016 | US$2,100 | Pages: 95 | Add to cart | View details

Country Report

Organic Beverages in Singapore

Organic beverages recorded strong current value growth in 2015, which was thanks to increasing awareness of these products. Other than the rising popularity of organic packaged foods, higher consumer awareness could also be attributed to wider ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Better For You Beverages in Singapore

Increasing health concerns surrounding the use of aspartame and other artificial sweeteners resulted in more consumers switching away from reduced sugar cola carbonates in 2015. Since reduced sugar cola carbonates accounted for an 86% value share of ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Better For You Packaged Food in Singapore

As Singaporeans become more and more health-conscious, reduced sugar packaged food is growing in popularity. In addition, the Health Promotion Board has also actively promoted its “Life is sweeter with less sugar” campaign since late 2014. On the ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Food Intolerance in Singapore

Gluten-free products are growing fast, although the area remains a small niche category. Products in this area are typically still demanded by people with dietary restrictions and are thus more popular among older rather than younger people. In ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Singapore

Fast food restaurants are known to provide free napkins to diners. However, McDonald’s took it a level higher and provided self-service free napkins to customers prior to 2015. In 2015, due to usage abuse, McDonald’s stopped providing free ...

Mar 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in Singapore

With a more-active elderly population, light incontinence is increasing in popularity. Light incontinence products are usually thinner and appear less bulky. This makes consumers who are suffering from incontinence problems more receptive to wearing ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Singapore

Nappies/diapers/pants volume sales reached 158 million units in 2015. This translates to 873 units per child (aged 0-36 months) per year. In comparison with other developed countries in Asia Pacific such as South Korea and Taiwan, where the rates are...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Singapore

The tissue and hygiene market recorded value growth in 2015 even though the growth rate was smaller than in 2014. Consumers prefer tissue products to fulfil basic functions while being willing to invest in hygiene products that provide comfort with ...

Mar 2016 | US$2,650 | Pages: 50 | Add to cart | View details

Country Report

Retail Tissue in Singapore

Asia Pulp & Paper Col Ltd’s (APP) products have been pulled off shelves by major retailer NTUC FairPrice Co-operative Pte Ltd, while other major retailers such as Giant Singapore and Cold Storage have agreed to stop accepting APP products in early ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Sanitary Protection in Singapore

With a female population (aged 12-54 years) of roughly two million, Singapore recorded sales of 278 million sanitary protection units in 2015. This equates to 139 units of sanitary protection yearly for each female. This figure is lower than those in...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Wipes in Singapore

General purpose wipes and facial cleansing wipes are increasingly considered better and more-premium versions of pocket handkerchiefs. As such, pocket handkerchiefs are experiencing slow sales growth due to people substituting them with general ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Future Demographic

Singapore in 2030: The Future Demographic

In 2030, the population of Singapore will reach 6.1 million, an increase of 10.4% from 2015. Population growth in Singapore has been falling every decade since the 1990s, and this will continue up to 2030 due to its falling birth rate and falling net...

Feb 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Asian Speciality Drinks in Singapore

The consumption of Asian speciality drinks fell in 2015 as consumers switched to RTD tea, which was constantly marketed as a healthier beverage option. In addition, when compared to RTD tea, Asian speciality drinks players offered less product ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Bottled Water in Singapore

As consumers become more discerning about beverage ingredients, many opt to cut down on sugar and artificial additives, and switch to bottled water, which is perceived as healthy and natural. The change in drinks consumption can also be attributed to...

Feb 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Carbonates in Singapore

Increasing health consciousness has led to falling carbonates consumption in 2015. Consumers have become better educated, and hence are more concerned about the ingredients used in beverages. Meanwhile, the government continues to launch initiatives ...

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Concentrates in Singapore

Concentrates recorded off-trade volume growth of 2% in 2015, much slower than in the review period. While concentrates offer good value for money, for Singaporeans who lead more hectic lifestyles, the steps required to prepare drinks from ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Energy Drinks in Singapore

Energy drinks saw minimal off-trade value growth in 2015 as players sought to drive volume sales by offering constant price promotions at major retail outlets. The sluggish growth was largely due to the maturity of the category. In addition, from the...

Feb 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Juice in Singapore

100% juice posts dynamic 6% growth in off-trade volume terms as the coconut water craze picked up in early 2015. Marketed as drinks with natural hydrating properties, coconut water quickly became a hit among consumers who exercise regularly, ...

Feb 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Soft Drinks in Singapore

Amid intense competition, companies attempt to engage Singaporean consumers more closely by venturing into localised marketing campaigns. The hype of national events, such as the SG50 celebration and the 28th SEA games, are heavily leveraged by soft ...

Feb 2016 | US$2,100 | Pages: 92 | Add to cart | View details

Country Report

RTD Coffee in Singapore

Premium RTD coffee saw increased shelf space in 2015, with brands such as Starbucks Frappuccino, Nescafé Smoovlatte, and illy issimo becoming more visible in modern grocery retail outlets. This is mainly due to consumers’ growing demand for ...

Feb 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

RTD Tea in Singapore

Besides health benefits, taste remains an important factor that influences consumers’ decisions when purchasing drinks. With RTD tea already benefiting tremendously from the health and wellness trend, players continued to seek ways to further tap ...

Feb 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Sports Drinks in Singapore

Sports drinks continued to see strong growth both in off-trade volume and off-trade value terms in 2015. This can be attributed to the growing interest among Singaporeans of participating in sporting activities, especially marathons. In 2015, over ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Apparel Accessories in Singapore

Fashion trends and increasingly fashion-forward consumers were key drivers behind growth in apparel accessories in 2015. For example, it was very trendy for consumers are using apparel accessories to try something new with their existing clothes. By ...

Feb 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Childrenswear in Singapore

Girl’s aged 12-14 years have been growing increasingly fashionable and switching to adult womenswear brands earlier than before. Although girls’ apparel is still dominant, the share of adult womenswear brands have been increasing. These girls, known ...

Feb 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Footwear in Singapore

Comfortable and practical styles dominated footwear trends in 2015, especially in Singapore where consumers often choose to walk as destinations are often in close proximity in the dense urban landscape. However, consumers also demanded stylishness ...

Feb 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Hosiery in Singapore

Hosiery remains a mature category as growth is dependent on fashion trends. In 2015, hosiery minimally featured in fashion trends, so sales were largely confined to replacements. Footwear fashion trends in 2015 included the ugly sandal trend, riding ...

Feb 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Jeans in Singapore

The rise of athleisure and the switch to stylish yoga pants brought about shrinking jeans sales in 2014 and 2015. To adapt to the rising trend, brands have been launching collections of jeggings. Jeggings have been performing better than traditional ...

Feb 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Menswear in Singapore

In 2015 there was weaker consumer confidence as the economy slowed down considerably. Men were unwilling to splurge on apparel since it is not a necessity, leading to a contraction of 2% in value sales for menswear.

Feb 2016 | US$990 | Pages: 27 | Add to cart | View details
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