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10% off two reports, 15% off three reports, 20% off four reports until the end of January 2017
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Singapore

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore.

Singapore StatisticsConsumer Lifestyles in Singapore

Singapore Country BriefingsFuture Demographics: Singapore in 2030

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    Country Report

    Air Care in Singapore

    Jan 2017

    Air care registered moderate value growth of 1% in 2016, due to increasingly health-conscious, educated and informed consumers in Singapore....

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    Country Report

    Bleach in Singapore

    Jan 2017

    Consumers in Singapore use bleach mainly for disinfecting surfaces and removing tough stains in between floor and wall tiles, particularly in bathrooms, as mould and mildew are common problems in Singapore’s warm and humid climate. Bleach remains ...

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    Country Report

    Dishwashing in Singapore

    Jan 2017

    Dishwashing registered a current value growth rate of 1% to reach SGD32 million in 2016. Value growth in this category was driven mainly by the demand for more concentrated formats and premium, value-added products from reputable brands....

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    Country Report

    Home Insecticides in Singapore

    Jan 2017

    Demand for home insecticides was high throughout 2016 due to a rise in the number of reported cases of dengue fever in the first half of 2016, followed by the outbreak of the Zika virus in the second half. Warmer weather caused by El Niño, faster ...

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    Country Report

    Laundry Care in Singapore

    Jan 2017

    Laundry care recorded current retail value growth of 2% to reach SGD115 million in 2016. Value growth in 2016 slowed in comparison to the value CAGR of the review period due to the high maturity of the category....

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    Country Report

    Home Care in Singapore

    Jan 2017

    The home care market recorded moderate value growth in 2016. However, growth inevitably slowed in comparison with the review period average due to the maturity of the industry and a slowdown in household and population growth in Singapore. Though the...

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    Country Report

    Polishes in Singapore

    Jan 2017

    Furniture polish declined in 2016 as consumers usually purchase inexpensive pieces of furniture from retailers such as IKEA. Solid wood furniture and antiques are uncommon in Singapore except among the wealthiest of consumers. Furniture polish is ...

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    Country Report

    Surface Care in Singapore

    Jan 2017

    Surface care recorded a current value growth rate of 2% to reach SGD34 million in 2016. Hectic lifestyles among consumers in Singapore have led consumers to turn to products that offer greater convenience and functionality....

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    Country Report

    Toilet Care in Singapore

    Jan 2017

    Toilet care recorded robust current value growth of 2% in 2016. Consumers in Singapore are becoming more hygiene-conscious, driving the strong performance of the category....

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    Strategy Briefing

    Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region

    Jan 2017

    Asia Pacific is unique in terms of its diversity and the pace of digital evolution. Low fixed-broadband access in emerging Asia has led to a regional digital divide, but public projects aim to address this issue. Despite the low broadband access, the...

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    Country Report

    Dairy in Singapore

    Dec 2016

    Kraft Foods continues to lead cheese in 2016 with a retail value share of 27%. The company’s strong performance can be attributed to its leading presence in spreadable processed cheese and other processed cheese. The company’s Philadelphia brand of ...

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    Country Report

    Confectionery in Singapore

    Dec 2016

    Ferrero SpA continues to lead chocolate confectionery in 2016 with a 22% retail value share due to its strong presence across the key categories. Through brands like Ferrero Rocher, Kinder Joy and Kind Bueno, the company leads boxed assortments with ...

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    Country Report

    Adult Mouth Care in Singapore

    Dec 2016

    Increasingly hectic lifestyles and the availability of a wide range of foodservice options led to consumers dining out more often over the review period, and increasingly indulging in fried food. This, in turn, led to an increased number of cases of ...

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    Country Report

    Analgesics in Singapore

    Dec 2016

    Increased competitiveness in the workplace led to more hectic and stressful lifestyles over the review period, in turn driving up the incidence of headaches and other aches and pains. In addition, more gyms opened up near offices to encourage ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

    Dec 2016

    Singapore is a tropical country with warm weather throughout the year. However, temperatures increased over the review period, with Meteorological Service Singapore warning of drier and hotter weather in August 2016. Singapore also experienced its ...

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    Country Report

    Dermatologicals in Singapore

    Dec 2016

    Rising competition and increasingly hectic lifestyles have led to increased levels of stress for many consumers, while unbalanced diets and dyeing and perming their hair more often have seen more consumers experiencing problems with hair loss. ...

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    Country Report

    Digestive Remedies in Singapore

    Dec 2016

    Singaporeans have been facing increasing competition at work and school, resulting in more stressful and hectic lifestyles. This has led to more of them having irregular meals. In addition, Singapore is one of the most sleep-deprived countries, with ...

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    Country Report

    Eye Care in Singapore

    Dec 2016

    With the use of electronic devices becoming part and parcel of Singaporean life, it is inevitable that the number of cases of dry eyes is rising due to long hours spent in front of LED screens, with this also exacerbated by the many hours spent in ...

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    Country Report

    NRT Smoking Cessation Aids in Singapore

    Dec 2016

    The Singapore Health Promotion Board continued to run its I Quit 28-Day Countdown programme in 2016. A roadshow was organised to increase awareness of the programme, with participants also given a free smokerlyzer test and a Quit pack. Participants ...

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    Country Report

    Consumer Health in Singapore

    Dec 2016

    Consumer health in Singapore continued to post solid retail current value growth in 2016. This can be attributed to stronger consumer health awareness as a result of increasing media coverage of health issues and government initiatives to promote ...

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