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 Market Research for Singapore

Euromonitor publishes reports on industries, consumers and demographics in Singapore.

  • Industry specific reports offer insight into market size and market share in Singapore; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Singapore report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Singapore in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Singapore statistics factfile.

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Country Report

Apparel and Footwear Specialist Retailers in Singapore

International apparel specialist retailers targeting the mass market continued to see healthy performance in 2013. Spanish label Mango continued to lead value sales while popular international labels such as H&M and Uniqlo posted double-digit growth ...

Apr 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Direct Selling in Singapore

Direct selling is driven by the rising trend of health consciousness among Singaporeans. Due to hectic lifestyles, consumers are more concerned about maintaining their well-being. Performance of direct selling is mainly based on influence, product ...

Apr 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Singapore

Singaporeans are generally enthusiastic about consumer electronics items. For example, long queues were formed outside designated local telcos prior to the launch of iPhone 5 in September 2012. In addition, major consumer electronics exhibitions, ...

Apr 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Grocery Retailers in Singapore

Economy remained positive but slow in 2013. According to trade sources, these problems have extended domestically and led to a slowdown in consumer spending. Although consumers began to be cautious about their spending by eating at home more often, ...

Apr 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Singapore

The increase in the number parapharmacies/drugstores has helped to raise awareness on self-medication and increase consumers’ confidence in pharmacists’ advice. In addition, many consumers find it more convenient to visit these stores to seek ...

Apr 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Furniture and Homewares Stores in Singapore

The increase in the number of completed residential projects helped to drive value sales for home and garden specialist retailers in 2013. There were approximately 13,000 new private apartments and condominium units ready in 2012 and this number will...

Apr 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Homeshopping in Singapore

TV shopping is mainly driving the growth of homeshopping in 2013. This is due to the continued broadcast by Lejel Corp Pte Ltd, mainly among housewives in Singapore, as the advertisement is aired at dawn, daily and at noon on weekdays. The company ...

Apr 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Internet Retailing in Singapore

More companies have tapped into internet retailing in 2013 to provide greater convenience for consumers. These companies include existing store-based retailers, such as Sheng Siong supermarket. Some smaller independent retailers have also tapped the ...

Apr 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Singapore

Leisure and personal goods specialist retailers saw a 6% growth in value sales, generating S$6.4 billion in 2013. Jewellery and watch specialist retailers constitute the biggest share of value sales at 64% in leisure and personal goods specialist ...

Apr 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Mixed Retailers in Singapore

Mixed retailers experienced 6% value growth to attain sales of S$3.1 billion in 2013. Consumers visit mixed retailers for the wide range of products available in a single store. Member loyalty programmes also helped to attract consumers to department...

Apr 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Retailing in Singapore

Singapore’s economy is growing positively but still at a low, single-digit growth rate. In addition, tourist spending is more cautious as the Singapore dollar remains strong in 2013 compared to neighbouring countries’ currencies. The impact has ...

Apr 2014 | US$1,900 | Pages: 142 | Add to cart | View details

Country Report

Vending in Singapore

Vending grows by 2% in 2013 as competition between vending and store-based grocery retailers intensifies. As convenience stores is reaching saturation point, coupled with more supermarkets/hypermarkets operating 24-hours, value growth of vending was...

Apr 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Packaged Food in Singapore

The packaged food market in Singapore records the stable growth in 2013, showing similar growth to the constant value CAGR recorded over the review period. Although GDP growth was slower in 2012, 2013 is likely to see more optimistic signs of growth....

Mar 2014 | US$6,500 | Pages: 281 | Add to cart | View details

Country Report

Confectionery in Singapore

Ferrero SpA retains the top position with a 25% value share in 2013. This is due to the strong brand presence of Ferrero Rocher, Kinder Bueno and Kinder Joy brand. Ferrero Rocher and Kinder Joy are the top brands in standard boxed assortments and ...

Mar 2014 | US$1,900 | Pages: 70 | Add to cart | View details

Country Report

Dairy in Singapore

Yakult (S) Pte Ltd retains the leading position with a 49% value share of yoghurt and sour milk products in 2013. The company is also expected to achieve the biggest increase in value sales in 2013. The company aggressively conducted the marketing ...

Mar 2014 | US$1,900 | Pages: 83 | Add to cart | View details

Country Report

Drinking Milk Products in Singapore

Due to the increasing health conscious trend, healthier types of products are more accepted by consumers. Fat free and semi-skimmed cow’s milk register faster growth than full-fat cow’s milk. While consumers are seeking the nutritious value offered ...

Mar 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Gum in Singapore

Gum is expected to see sales decline 3% to reach S$1.2 million in 2013. This continuous stagnant condition is mainly due to the limited products available in Singapore. Under the regulation, the importing of chewing gum into Singapore was prohibited....

Mar 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Meal Replacement in Singapore

Due to the increasing health conscious trend, consumers are more educated about the importance of regular exercise and eating habits in terms of weight control. However, meal replacement slimming remains popular among certain consumer groups who are ...

Mar 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Other Dairy in Singapore

Due to the increasing health conscious trend, soy beans have gained popularity in terms of healthy and nutritious benefits. There are popular chained kiosks/stalls, offering soy-based desserts and soy drink/milk such as Mr Bean and Jollibean, which ...

Mar 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Sugar Confectionery in Singapore

Sugar confectionery records a current value sales increase of 3% to reach S$145 million in 2013, which is a similar trend to 2012 growth. Mints and medicated confectionery remain popular and show stable growth, both of which account for about 60% of ...

Mar 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Singapore

Due to the new brand and product entries into Singapore over the review period, consumers have a wider choice of yoghurt products than ever before. Consumers are also aware of the health benefits of yoghurt, which is good for the digestive system and...

Mar 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Baby Food in Singapore

Baby food continues to see a strong performance in 2013 with current value growth of 8%. Singaporean consumers are willing to pay extra for their baby, as most couples only have one or two children. Hence, they are likely to treat their children ...

Mar 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Cheese in Singapore

Since more and more consumers are exposed to Western cuisine following the expansion of sophisticated Western fine-dining restaurants, Singaporean consumers are increasingly learning about cheese. There are various types of cheese available at major ...

Mar 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Chocolate Confectionery in Singapore

Due to the increasing health consciousness trend, consumers are switching to smaller portion packaging formats to watch their diet and control their calorie intake. In response to current consumer demand, the manufacturers are introducing smaller ...

Mar 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Financial Cards and Payments in Singapore

Consumers in Singapore are getting more accustomed to using cards for payments rather than cash. With long queues at bank tellers, many customers rely on their ATM cards for cash withdrawals at the machines where the queues usually move faster and ...

Mar 2014 | US$1,900 | Add to cart | View details

Country Report

Watches in Singapore

Watches sees value growth of 9% in 2013, accounting for value sales of S$1.5 billion. International brands have been driving value sales of watches in Singapore. In addition, a trend of trading up to luxury brands among consumers has been identified....

Mar 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Writing Instruments in Singapore

Electronic devices such as smartphones, tablets and portable computers have been increasingly in demand, which poses a threat to writing instruments. With advancements in technology, consumers have shifted their preferences to electronic gadgets and ...

Mar 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bags and Luggage in Singapore

Bags and luggage saw value growth of 9% in 2013, registering value sales of S$1.1 billion. Bags and luggage are the main types of personal accessories among consumers. Fashion- and brand-consciousness have been growing among consumers in Singapore. ...

Mar 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Jewellery in Singapore

Jewellery saw value growth of 8% in 2013, accounting for value sales of S$3.5 billion. Value sales of jewellery have been driven by a wide variety of jewellery in terms of fashion as well as prices, which is able to cater to the demands of many ...

Mar 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Personal Accessories in Singapore

Personal accessories in Singapore saw value growth over the review period, including 2013. With the stable economy in Singapore, employment remains high, which leads to high consumer confidence in spending. This has led to the growth of personal ...

Mar 2014 | US$1,100 | Pages: 57 | Add to cart | View details

Country Report

Consumer Lending in Singapore

Total gross lending continued to show healthy performance in 2013. Consumers continued to borrow to finance their daily spending and used credit cards to enjoy discounts and promotions offered by the card issuers. Borrowing for overdrafts without the...

Mar 2014 | US$1,900 | Pages: 14 | Add to cart | View details

Country Report

Soup in Singapore

The uncertain economic climate did little to affect the value and volume growth of overall soup, especially canned/preserved soup. The predicted marginally lower value growth of overall soup in 2013 can be due to the wide selection of food options ...

Feb 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Singapore

Snacking habits continued to aid the improvement in overall value growth of sweet and savoury snacks in 2013.Eating small snacks in between meals and during tea breaks are common among consumers, especially for those who work long hours and do not ...

Feb 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Noodles in Singapore

Despite the relatively slower value growth for chilled and plain noodles, overall current value growth of noodles is set to continue its strong trend due to the good performance of cups/bowl instant and pouch instant noodles which are the main growth...

Feb 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Pasta in Singapore

Pasta is set to post current value growth of 3% to reach S$12.1 million in 2013. As a result of the uncertain economy, cash-strapped consumers have become more cautious about their discretionary spending . Therefore, they are likely to seek out a ...

Feb 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Singapore

As a result of their busy lifestyles, consumers prefer to dine out due to convenience which led to them having greater exposure to fried and other relatively unhealthy food in food courts, fast food outlets and restaurants. As such, the Health ...

Feb 2014 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Imaging Devices in Singapore

Imaging devices grew by 3% in 2013, greatly contributed by digital cameras which accounted for 96% volume share of units sold. Digital single lens reflex (DSLR) cameras and mirror-less interchangeable lens cameras also known as compact system ...

Jan 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

In-Car Entertainment in Singapore

In-car entertainment continued to slide in 2013, in both retail volume and value sales. Car owners were not as particular about the gadgets in their cars as more owners lost interest in in-dash media players and in-car speakers. With the emergence of...

Jan 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Mobile Phones in Singapore

Mobile phones grew by 11% in 2013 in retail volume terms, with smartphones recording 15% volume growth and feature phones declining 6%. Smartphones have become very popular among consumers in Singapore as they suit the busy consumer lifestyle which ...

Jan 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Consumer Electronics in Singapore

Retail volume sales of consumer electronics witnessed strong growth in 2012/2013, largely contributed by the growth in smartphones and tablets and other portable computers. Consumers are cautious about spending on consumer electronics, as the average...

Jan 2014 | US$1,900 | Pages: 70 | Add to cart | View details

Country Report

Portable Players in Singapore

Portable players’ retail volume sales continued to record a strong decline in 2013 due to the rising popularity of smartphones. Volume sales of smartphones grew tremendously over the review period to reach 2.7 million units in 2013, while portable ...

Jan 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Audio and Cinema in Singapore

Volume and value sales of home audio and cinema experienced a reverse performance from the previous years in 2013. The entrance of other form of entertainment-smartphones and tablets affected consumers’ interest in home audio and cinema products, as ...

Jan 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Computers and Peripherals in Singapore

Volume sales of tablets and other portable computers continued to grow in 2013, with 25% increase. This was considered a great decline from the 3,800% growth in 2011 and 38% in 2012, when tablets more popular with the launch of Apple’s iPad 2, ...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Toys and Games in Singapore

Toys and games in Singapore saw slower growth in 2012. The economic slowdown in Singapore is one of the factors having an impact on consumers’ spending on toys and games. In addition, consumers are shifting towards playing games on mobile electronic ...

Jan 2014 | US$1,100 | Pages: 44 | Add to cart | View details

Country Report

Contact Lenses in Singapore

Contact lenses saw value growth of 11%, registering a value sale of S$215 million in Singapore in 2013. Contact lenses have been growing in popularity as they offer consumers the mentality of contact lens being beauty enhancers. Manufacturers have ...

Dec 2013 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Eyewear in Singapore

In 2013, eyewear saw volume and value growth, especially in tandem with the rise in myopia rates in Singapore. Moreover, consumers are increasingly brand conscious, leading to their willingness to purchase more premium brands of eyewear, especially ...

Dec 2013 | US$1,100 | Pages: 33 | Add to cart | View details

Country Report

Spectacles in Singapore

Spectacles in Singapore saw value growth of 6%, registering value sales of S$120 million in 2013. A higher value growth was seen in 2013 as compared to 2012, mainly due to the increasing number of consumers buying spectacles. Amongst the consumers ...

Dec 2013 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Bakery in Singapore

Artisanal players held the highest value share, which is expected to reach 55% in 2013. Artisanal players, such as Bread Talk and Four Leaves, have a strong presence in Singapore. Due to the extensive outlet numbers of these players throughout the ...

Dec 2013 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Biscuits in Singapore

Biscuits is expected to record 3% growth in value terms in 2013, which is in line with the CAGR of the review period. Although consumers are becoming increasingly health conscious, biscuits remains one of their favourite choice indulgence foods. ...

Dec 2013 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Breakfast Cereals in Singapore

Due to hectic lifestyles and the increasing trend in health consciousness, consumers take breakfast cereals for a convenient and healthy breakfast option. The extensive range of breakfast cereal availability also supports the stable growth of this ...

Dec 2013 | US$900 | Pages: 55 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook