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 Market Research for Singapore

Euromonitor publishes reports on industries, consumers and demographics in Singapore.

  • Industry specific reports offer insight into market size and market share in Singapore; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Singapore report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Singapore in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Singapore statistics factfile.

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Country Report

Bags and Luggage in Singapore

Bags and luggage is expected to increase in current value by 9% in 2014, generating total retail value sales of S$1.2 billion. The importance of bags and luggage as representative fashion items has been growing among Singaporean consumers for several...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Jewellery in Singapore

Jewellery in Singapore is set to increase in current value by 5% in 2013, rising to S$3.1 billion. Jewellery is increasingly seen as an important fashion item which is essential to match with an outfit. With the wide knowledge of fashion trends among...

Mar 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Personal Accessories in Singapore

Explanations of words and/or terminology used in this report are as follows:

Mar 2015 | US$1,100 | Pages: 61 | Add to cart | View details

Country Report

Watches in Singapore

Watches in Singapore is expected to increase in current value by 9% in 2014, generating value sales of S$1.7 billion. In recent years, watches in Singapore has been characterised by an influx of international brands and consumers now have a very wide...

Mar 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Writing Instruments in Singapore

Singaporean consumers are becoming increasingly technology savvy. Consumer electronic devices such as smartphones, tablets and portable computers are being increasingly used by consumers to record text. This is a growing trend among Singaporean ...

Mar 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Smokeless Tobacco in Singapore

There is no market for smokeless tobacco in Singapore.

Feb 2015 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Tobacco in Singapore

Cigarettes registered the best performance within tobacco in Singapore in 2013 in terms of retail volume growth, which also was higher than in 2012. One of the reasons for this was the increase in smokers in 2013 compared to 2012. Also, there was an ...

Feb 2015 | US$1,900 | Pages: 52 | Add to cart | View details

Country Report

Smoking Tobacco in Singapore

Pipe tobacco is popular among highly affluent consumers. However, due to its small consumer base and limited retail distribution, pipe tobacco remained insignificant in Singapore in 2013. RYO tobacco is popular among foreign workers and the elderly. ...

Feb 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cigarettes in Singapore

The tar limit in Singapore decreased from 15mg to 10mg while the nicotine limit decreased from 1.3mg to 1.0mg in 2013. The limits are set to prevent manufacturers from including excessive levels of tar and nicotine. This had a severe impact on high ...

Feb 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Cigars in Singapore

Cigars used to be a niche product in Singapore and popular among older, affluent consumers, the majority of whom were male. Cigars were viewed as a luxury product and a status symbol. Cigars were also a common sight among expatriates and hotel ...

Feb 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Financial Cards and Payments in Singapore

Consumers preferred making payments using cards instead of cash as this was considered convenient and fuss-free. Card operators also offered numerous privileges and benefits ranging from lifestyle to travel needs. Besides these privileges, consumers ...

Feb 2015 | US$1,900 | Pages: 65 | Add to cart | View details

Country Report

Consumer Lending in Singapore

Consumer lending performed well in 2014, with total gross lending registering positive current value growth. Card lending saw a slowdown in gross lending growth compared with 2013, partly due to tightened regulations on unsecured credit. “Other” ...

Feb 2015 | US$1,900 | Pages: 18 | Add to cart | View details

Country Report

Spectacles in Singapore

Value sales of spectacles rose by 9% in 2014, reaching SGD137 million. Singaporean consumers have been shifting more towards premium and luxury brands for spectacle frames and sunglasses. There has been a growing trend of consumers buying more ...

Jan 2015 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Contact Lenses in Singapore

Contact lenses saw value growth of 10% in 2014, registering value sales of SGD236 million. Contact lenses remain popular with consumers who seek to enhance their appearance with such lenses. Manufacturers have been introducing contact lenses with ...

Jan 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Eyewear in Singapore

In 2014, value sales increased in Singapore. This is mainly due to the rise of myopia rates in Singapore, especially amongst young children. Consumers are purchasing spectacles more often. In addition, consumers are increasingly affluent. This has ...

Jan 2015 | US$1,100 | Pages: 31 | Add to cart | View details

Country Report

Consumer Electronics in Singapore

The consumer electronics environment has experienced positive growth over 2013/2014, mainly contributed by strong retail volume sales of smartphones, tablets and other portable computers. Despite a slower global economic outlook due to still market ...

Jan 2015 | US$1,900 | Pages: 76 | Add to cart | View details

Country Report

Portable Players in Singapore

Portable players’ retail volume sales are expected to decline by 22% in 2014, caused mainly by growing smartphone ownership in Singapore. Smartphones’ ability and capacity to play and store both audio and video files challenged the need of portable ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Audio and Cinema in Singapore

Overall home audio and cinema retail volume sales are expected to drop by 4% in 2014 as consumers divert their spending power towards tablets and other portable smart electronics. Moreover, with long hours spent outside the home consumers ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Imaging Devices in Singapore

Imaging devices are expected to decline by 5% in retail volume terms in 2014, affected by both a drop in volume sales in digital cameras and digital camcorders. However, the decline was faster than that of 2013 due to the growing threat from ...

Jan 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

In-Car Entertainment in Singapore

Overall, in-car entertainment retail volume sales are expected to decline 3% in 2014, with in-dash media players showing the fastest drop with a fall of 6%. This is mainly due to better quality in-dash media players being installed by car ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Mobile Phones in Singapore

Overall, mobile phones are expected to grow by 6% in retail volume terms in 2014, mainly driven by positive demand for smartphones in Singapore. Singapore’s well-developed information technology (IT) infrastructure and government plans to supply and ...

Jan 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Computers and Peripherals in Singapore

2014 is seeing the growth of hybrids/convertibles which integrate both tablets and laptops into a single device. Examples include the Lenovo ThinkPad Helix and many other models with or without detachable keyboards. This combination offers consumers ...

Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Cafés/Bars in Singapore

Consumers typically patronise cafés/bars as places to chill out and relax. This led to more outlets striving to differentiate with a unique dining experience in terms of décor, ambience and menu offering. With increased spending power, more consumers...

Dec 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Fast Food in Singapore

The competition intensified in fast food over the review period, with more players entering the channel. This led to more pressure on players to keep prices low in order to attract consumers. As a result, consumers enjoyed a wider variety of daily ...

Dec 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Full-Service Restaurants in Singapore

As consumers’ purchasing power increased, they were more able to splurge on premium food. This also led to the entry of several premium dining options in Singapore near the end of the review period. Nonetheless, most consumers are on the look-out for...

Dec 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Singapore

Due to the increasingly hectic lifestyles of consumers in Singapore, there are rising numbers of people who are seeking convenient and quick meals. At the same time, more consumers are also looking for meals which are perceived to be healthier than ...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Consumer Foodservice in Singapore

The Singapore economy posted a low single-digit growth in 2013. Nonetheless, this did not have a significant impact on the value growth of consumer foodservice in Singapore as unemployment rate and consumers’ spending power remained stable. Many ...

Dec 2014 | US$1,900 | Pages: 119 | Add to cart | View details

Country Report

Self-Service Cafeterias in Singapore

There was no change to the number of self-service cafeterias in Singapore in 2013. The size of outlets is usually bigger than typical full-service restaurants in Singapore, as they need space to display the different food serving counters/stalls, in ...

Dec 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Singapore

2013 saw the completion of new shopping malls and residential areas. This led to the opening of new street stalls/kiosks, as food courts and kiosks usually occupy part of shopping malls, whilst coffeeshops in residential areas cater to consumers ...

Dec 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Singapore

Changi Airport, Singapore’s international airport, launched several promotions and activities to attract consumers, particularly families, to visit even when they are not flying out of Singapore. Aside from organising activities such as Spongebob ...

Dec 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Pet Products in Singapore

Due to the demographic changes such as the declining birth rate, increasing number of smaller families and ageing population, Singaporeans tend to seek emotional attachments to their pets, in particular, such as dogs and cats. As a result, pet owners...

Dec 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cat Food in Singapore

Due to the increasing trend of humanisation of pets, there were 13 licensed pet cafés in Singapore as of September 2013 according to the National Environment Agency. These pet cafés cater to dogs and they are outlets in which dog owners and dogs can ...

Dec 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Dog Food in Singapore

The trend of treating dogs as important family members due to the trend of humanisation of pets remained strong in Singapore in 2013. Many dog owners proved willing to purchase premium dog food in order to offer the best choice in terms of ...

Dec 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Pet Care in Singapore

In 2013, the Singaporean economy achieved growth with GDP growing by 3%. As a result of this healthy growth, pet care registered stable value growth of 4%. Due to their increased purchasing power as well as the increasing trend of humanisation of ...

Dec 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Other Pet Food in Singapore

Since consumers seek more emotional attachments to their pets, dog/cats are more popular than other pets such as small mammals, birds and fish. Under such a trend, other pet food registered a decline in current value terms in 2013. This was ...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Global Briefing

Appreciating Women’s Fashion in Singapore

Singapore has emerged as a leading fashion hub in Asia Pacific, with a highly evolved competitive landscape. Brands are expected to cater to local citizens as well as sizeable populations of foreign residents and tourists. This report analyses the ...

Nov 2014 | US$1,200 | Pages: 23 | Add to cart | View details

Country Report

Apparel and Footwear in Singapore

Apparel and footwear performed well in 2013, registering current value growth. Consumers were spoilt for choice with the numerous mass-sales and premium brands available. Consumers were also increasingly sophisticated, and traded up to premium ...

Nov 2014 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

Sportswear in Singapore

According to a survey done by the Ministry of Social and Family Development in 2012, more people in Singapore were exercising. Of those polled, 57% exercised at least once a week, compared with 55% in 2006. In addition, more slots had to be added for...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Jeans in Singapore

Jeans remained a fashion staple in 2013, with high street and luxury brands engaging consumers via aggressive marketing campaigns. For instance, Gap engaged consumers with its Back to Blue campaign, and while it does not sell its jeans overtly with ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Menswear in Singapore

Male consumers became increasingly sophisticated over the review period, and placed a greater emphasis on the quality and fitting of their clothes. They were willing to pay a premium for well-fitted clothes. This was partly due to their greater ...

Nov 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Apparel Accessories in Singapore

Consumers are increasingly placing a greater emphasis on accessories to complete their entire look. For instance, male consumers paid more attention to detail and ensured that their belts and ties were coordinated with the overall look they were ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Childrenswear in Singapore

Parents were willing to spend more money on clothes for their children in 2013. This was due to the introduction of brands that provide childrenswear products in Singapore, such as H&M Kids. There was also a proliferation of online stores catering to...

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Footwear in Singapore

In 2013, high-end shoe boutiques opened in Singapore, such as Repetto’s first store at Ion Orchard, and the introduction of the Roger Vivier shoe brand in Takashimaya department stores. To differentiate itself from its competitors, renowned Parisian ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Hosiery in Singapore

Consumers were increasingly fashion conscious in 2013 and took to trendy hosiery to match their outfits. For instance, many were influenced by Japanese and Taiwanese fashion and took to bright and patterned tights. Functional tights, such as those by...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Womenswear in Singapore

Consumers were spoilt for choice with the introduction of various international labels. COS, the more-expensive arm of H&M Hennes & Mauritz, opened its first store at ION Orchard in 2013. Kate Spade Saturday, the sister brand of Kate Spade, also ...

Nov 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Toys and Games in Singapore

Toys and games in Singapore sees faster growth in 2013. With the recovery of the economy in 2013, consumers are willing to spend more on toys and games. In addition, consumers are well-informed about the latest products, leading to more spending on ...

Oct 2014 | US$1,100 | Pages: 39 | Add to cart | View details

Country Report

Packaging Industry in Singapore

Slow but sure growth in Singapore’s economy was identified in 2013. This led to growth in consumer goods which had a direct impact on that of packaging in 2013. Technologies have been incorporated in packaging solutions which are able to meet the ...

Oct 2014 | US$1,900 | Pages: 28 | Add to cart | View details

Country Report

Cider/Perry in Singapore

Cider/perry registered total volume growth of 28% to reach 780,000 litres in 2013. The strong growth is mainly attributed to the influx of new brands and products in cider/perry. With its natural flavours and lower alcohol content, consumers have a ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Alcoholic Drinks in Singapore

Alcoholic drinks posted slower volume growth in 2013 compared to the review period average. Although Singapore experienced healthy economic growth in 2013, its currency was quite strong compared to other currencies. With high taxation imposed on ...

Sep 2014 | US$1,900 | Pages: 91 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Singapore

RTDs/high-strength premixes registered marginal total volume growth to reach 340,400 litres in 2013. With the constant product innovation and launch of other alcoholic drinks such as beer, wine and cider/perry, RTDs/high-strength premixes faced ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details
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