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Singapore

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore.

Singapore StatisticsConsumer Lifestyles in Singapore

Singapore Country BriefingsFuture Demographics: Singapore in 2030

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    Country Report

    Apparel and Footwear Specialist Retailers in Singapore

    Feb 2017

    There were 3,348 apparel and footwear specialist retailers outlets in Singapore in 2016, the result of a 2% decrease over the course of the year. Numerous retailers in the channel seek to drive growth in their sales through exclusivity and sales ...

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    Country Report

    Direct Selling in Singapore

    Feb 2017

    As was evident in the shrinking revenues of the major players in the channel in 2016, direct selling in Singapore is becoming increasingly mature and competitive. The channel faces a genuine threat from other retail channels as well as changing ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Singapore

    Feb 2017

    Amidst slowing economic growth and rising competition from internet retailing, 2016 saw electronics and appliance specialist retailers in Singapore severely negatively affected by sluggish consumer spending on discretionary items. Many retailers in ...

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    Country Report

    Grocery Retailers in Singapore

    Feb 2017

    Despite the limp economic climate and rising competition from online grocery retailers, Singapore’s store-based grocery retailers continues to thrive as consumers are spending more than ever in supermarkets. This trend is being driven mainly by the ...

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    Country Report

    Health and Beauty Specialist Retailers in Singapore

    Feb 2017

    Singaporeans are easily attracted to merchant rewards when shopping for beauty and personal care products in retail shops. This reflects the enthusiasm, commitment and loyalty towards retailers that Singaporean consumers are known for. They are also ...

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    Country Report

    Home and Garden Specialist Retailers in Singapore

    Feb 2017

    2016 saw Singapore register its lowest GDP growth in since 2008, which softened private consumption and led to negative value growth in home and garden specialist retailers. Consumers tightened their spending on big-ticket items, shopping patterns ...

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    Country Report

    Homeshopping in Singapore

    Feb 2017

    Perhaps unsurprisingly, homeshopping continues to record year-on-year value declines in Singapore. Homeshopping advertisements in Singapore are typically aired on national TV in the morning, which limits its target audience to homemakers as most ...

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    Country Report

    Internet Retailing in Singapore

    Feb 2017

    Internet retailing in Singapore continued to register strong growth in current value terms in 2016, rising by 33%, making it the most dynamic retail channel in the country as generated value sales of SGD1.5 billion. Hyperconnected Singaporeans ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Singapore

    Feb 2017

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers continued to record negative growth in 2016. This was due to falling spending among foreign tourists and the shifts seen in the shopping patterns of local consumers as sales...

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    Country Report

    Mixed Retailers in Singapore

    Feb 2017

    The negative growth registered in mixed retailers in 2016 can be attributed largely to changing consumer shopping patterns and growing competitiveness in the channel. Singaporean consumers have ever more options to shop with retailers based in other ...

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    Country Report

    Retailing in Singapore

    Feb 2017

    Singapore’s economy grew by 1.8% for the full year 2016, the slowest economic expansion in the country since 2009. 2016 saw consumer prices drop by 1% from the previous year; nevertheless, major retail channels registered further slumps in sales, ...

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    Country Report

    Vending in Singapore

    Feb 2017

    Vending maintained moderate positive current value growth in 2016 as sales rose by 1%. Vending machines in captive locations remain more popular for the distribution of packaged drinks. Driven by the convenience retailing trend, the number of vending...

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    Country Report

    Coffee in Singapore

    Jan 2017

    As instant coffee becomes more saturated, new product developments continue to be launched, appealing to the sophisticated taste of consumers. With growing affluence and greater exposure to premium coffee, consumers tend to be more discerning of the ...

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    Country Report

    Other Hot Drinks in Singapore

    Jan 2017

    In both current retail value and retail volume terms, other hot drinks sales recorded 2% growth in 2016. This is attributed to the strong demand for malt-based hot drinks as well as aggressive marketing campaigns. In fact, malt-based hot drinks ...

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    Country Report

    Hot Drinks in Singapore

    Jan 2017

    As consumers value greater convenience, online retailing of hot drinks is set to increase. New players are importing new flavours of coffee beans from overseas. This provides a greater variety of coffee beans and appeals to the sophisticated taste of...

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    Country Report

    Tea in Singapore

    Jan 2017

    The growth rate of tea in terms of off-trade volume sales decelerated in 2016, mainly attributed to the limited product innovation by tea players, resulting in the lacklustre performance of tea. For example, in 2016, Unilever Singapore Pte Ltd ...

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    Country Report

    Air Care in Singapore

    Jan 2017

    Air care registered moderate value growth of 1% in 2016, due to increasingly health-conscious, educated and informed consumers in Singapore....

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    Country Report

    Bleach in Singapore

    Jan 2017

    Consumers in Singapore use bleach mainly for disinfecting surfaces and removing tough stains in between floor and wall tiles, particularly in bathrooms, as mould and mildew are common problems in Singapore’s warm and humid climate. Bleach remains ...

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    Country Report

    Dishwashing in Singapore

    Jan 2017

    Dishwashing registered a current value growth rate of 1% to reach SGD32 million in 2016. Value growth in this category was driven mainly by the demand for more concentrated formats and premium, value-added products from reputable brands....

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    Country Report

    Home Insecticides in Singapore

    Jan 2017

    Demand for home insecticides was high throughout 2016 due to a rise in the number of reported cases of dengue fever in the first half of 2016, followed by the outbreak of the Zika virus in the second half. Warmer weather caused by El Niño, faster ...

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