Demand for eyewear remained strong thanks to an increasing number of Singaporeans requiring optical prescriptions. Nevertheless, the uncertain economic situation has driven consumers to be more price conscious and opt for cheaper eyewear. ...

Consumers in Singapore are increasingly searching for cheaper variants of spectacles. This is in part due to the growing presence of fast fashion optical shops which often offer spectacles at competitive prices. Owndays, for example, offers a package...

In 2016, the leading players such as Asia Pacific Breweries Ltd launched innovative marketing campaigns to generate excitement in the category, leveraging on the use of local culture and food pairing. For instance, Tiger conducted a marketing ...

C&C Group established a new partnership with Interbev Singapore to distribute the Magners brand as from September 2016. Despite the longstanding presence of Magners in the country, this collaboration seeks to further enhance its brand presence by ...

Overall alcoholic drinks observed a slowdown in growth in total volume terms in 2016 compared to the review period. This is attributed to the poor economic outlook, with consumers showing more discretion in their spending. Nevertheless, some ...

RTDs/high-strength premixes declined by 1% in total volume terms in 2016 to reach sales of 300,000 litres in 2016. This can be attributed to the decline of notable brands such as Hooper’s Hooch and Jim Beam Cola. While these drinks are usually ...

As the cocktail scene in Singapore continues to grow, this has led to new openings of international bars, such as Employees Only from New York. Bars are getting more innovative, creating customised cocktails with unique and local flavours, which is ...

One of the most renowned internet wine retailers in Australia, Vinomofo, expanded its operations and launched in Singapore in December 2016. It imports wine products directly from wineries of various countries and sells them at bulk purchases, ...

Cat ownership continues to outpace dog ownership in 2017 due to an enduring interest in having cats as pets. High awareness of cat ownership is driven by various cat advocacy groups such as the Cat Welfare Society, which heavily promotes the ...

The trend over the review period will continue into 2017 with volume and value growth remaining positive but slower than the preceding years. As dog population growth slows, growth in dog food volume sales tapers downwards as well. However, given the...

Retail value and volume sales of other pet food declined by 1% in 2016, similar to the review period average. However, in 2017, retail value and volume sales of other pet food are set to register slight positive growth. The uptick in retail value ...

In 2017, Singapore’s pet care industry continues to record slightly slower retail value growth compared to the review period average. Slower growth is mainly attributed to increasing market maturity. A relatively weak economic outlook for 2017 also ...

The pet humanisation trend and continued demand for convenience will drive innovation and demand for pet products in Singapore in 2017. The humanisation of pets has helped inspire the aesthetic image of pet products such as pet clothing, toys, ...

Singapore’s trade-dependent economy will pick up moderately in 2017. A modest improvement in private final consumption and a rebound in exports provide support. Fixed investment will also rise, albeit timidly. The threat of increasingly protectionist...

Overall, toys and games recorded slower retail value growth in 2016 than in 2015, due to poor economic conditions and weaker licensed content within traditional toys and games. Moreover, the supply constraints of the upgraded PlayStation 4 consoles ...

Board games have made a comeback in Singapore. As a result, games and puzzles posted a 15% increase in current value sales in 2016. With so much digital content around, consumers looked for a “digital detox”, which benefited board games. However, not...

Toys-to-life has performed strongly since its introduction in Singapore, due to the good penetration of consoles and a culture of collecting action figures. However, 2016 saw the exit of Disney from toys-to-life, as it shifted its focus towards ...

Evolutionary changes in technology continue to drive 100% home delivery/takeaway. Third party aggregators are driving awareness of being able to order food directly from smartphones. Millennials have been fast adopters of online food-ordering as they...

Chained specialist coffee shops was the fastest-growing category in 2016, with a 10% value sales rise, mainly owing to strong growth among local coffee chains. Many local chains such as Ya Kun Kaya Toast and Killiney Kopitiam continued to add more ...

The expansion of smaller outlets through travel locations generated fast-growing current value sales in 2016. This trend could be attributed to consumers’ demand for convenience and on-the-go consumption. 100% home delivery/takeaway has proved to be ...