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Singapore

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore.

Singapore StatisticsConsumer Lifestyles in Singapore

Singapore Country BriefingsFuture Demographics: Singapore in 2030

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          Country Report

          Contact Lenses in Singapore

          Jul 2016

          Despite being the strongest growing category in eyewear, contact lenses recorded weaker current value growth in 2016 than in 2014 and 2015 (7% vs. 15% and 14%) due to the sluggish global economy. The shift from conventional to disposable lenses for ...

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          Country Report

          Eyewear in Singapore

          Jul 2016

          Eyewear saw slower current value growth in 2016 than in 2015 due to the sluggish global economy and increasing consumer cautiousness. In addition, the expansion of internet retailers also affected value growth within eyewear in Singapore, with many ...

          US$1,210
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          Country Report

          Spectacles in Singapore

          Jul 2016

          Spectacles current value growth declined slightly to just above 3% in 2016. Many consumers are less willing to invest in premium spectacles and are instead looking to invest in more pairs of reasonably priced spectacles. However, some consumers are ...

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          Country Report

          Toys and Games in Singapore

          Jun 2016

          Toys and games recorded positive value growth in 2015, with licenced products within traditional toys and games as well as mobile gaming revenue driving sales. Licensed Disney ranges were particularly popular, with Marvel Heroes and Star Wars ...

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          Country Report

          Traditional Toys and Games in Singapore

          Jun 2016

          Current retail value growth slowed within traditional toys and games in 2015 amidst the worsening economic outlook. In addition, sales fell within dolls and accessories as the main target group of the area shifted towards other categories like arts ...

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          Country Report

          Video Games in Singapore

          Jun 2016

          The shift in preference towards online and mobile games drove down value growth within consoles, both hand-held and static, in 2015. Furthermore, online and mobile games are free-to-play, with an option for in-app purchase, thus increasing ...

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          Country Report

          Beer in Singapore

          Jun 2016

          In 2015, the Liquor Control Act passed a new regulation that prohibits consumption of liquor in all public places from 22.30hrs to 07.00hrs every day. This affected mainly lower-income foreign workers who drank mostly imported economy lager, and ...

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          Country Report

          Cider/Perry in Singapore

          Jun 2016

          In 2015, The Mad Tapper opened for business as the first craft cider distributor in Singapore, signalling fast-rising local interest in cider/perry, especially for options beyond the leading commercial brands. The number of imported cider/perry ...

          US$990
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          Country Report

          Rtds/High-Strength Premixes in Singapore

          Jun 2016

          RTDs/high-strength premixes registered flat total volume growth and sales of 343,000 litres in 2015. It is usually more favoured by new or young drinkers, and over the review period faced strong competition from other alcoholic drinks such as ...

          US$990
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          Country Report

          Spirits in Singapore

          Jun 2016

          A burgeoning cocktail culture boosted sales of spirits in Singapore ranging from bourbon, which is an inexpensive spirit to use in cocktails, to increasingly popular white rum, tequila and artisanal gin. The growing cocktail culture is not only due ...

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          Country Report

          Wine in Singapore

          Jun 2016

          The champagne brunch gained popularity over the review period. It used to cost S$80 to S$90 per person for food and unlimited champagne from 11.00hrs to 15.00hrs. More recently, it became a more premium experience, available only at five-star hotels,...

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          Country Report

          Alcoholic Drinks in Singapore

          Jun 2016

          The company will continue to expand its distribution through foodservice and retail outlets, corporate events as well as supplies for weddings and parties. It will focus on events and consultation on pairing food with wines and whisky to raise ...

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          Country Report

          Gardening in Singapore

          Jun 2016

          Gardening is mostly perceived as a pastime for Singaporeans. However, gardening is unique in Singapore as the area available for gardening is very limited for the majority of consumers – usually along the corridors of their apartments. With a small ...

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          Country Report

          Home Furnishings in Singapore

          Jun 2016

          Slowdown in category retail value growth can be attributed to two reasons. First was the slowdown in household growth from 2014. The rate of home ownership in Singapore is high and a slowdown in the growth of households decreased demand for new ...

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          Country Report

          Home Improvement in Singapore

          Jun 2016

          For several decades, Singaporean parents have inculcated the belief in their children that office jobs are more respected and pressured them to focus mainly on academic excellence, which greatly reduced the passing down of DIY expertise from ...

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          Country Report

          Homewares in Singapore

          Jun 2016

          As consumers opted for cheaper homewares products in 2015, economy products performed better. The rate of current retail value growth in homewares slowed down in 2015 due to the switch in preference towards economy brands....

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          Country Report

          Home and Garden in Singapore

          Jun 2016

          The lowest GDP growth in Singapore since 2008 inevitably led to weak performance in home and garden. As consumers tighten their spending, smaller-ticket items are greatly impacted, mostly through decline in volume sales. Slowdown in households’ ...

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          Country Report

          Cat Food in Singapore

          May 2016

          Volume sales of cat food are set to grow at a slightly faster pace in 2016 than in the previous year, which is due to higher cat ownership. Awareness campaigns, the continued presence of cat cafés, and the launch of a cat museum, Lion City Kitty, in ...

          US$990
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          Country Report

          Dog Food in Singapore

          May 2016

          As Economies and Consumer research suggests, pet humanisation trends are expected to continue to permeate dog food in a significant way in 2016. As the number of single-person households grew alongside the number of dual-income earning households ...

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          Country Report

          Other Pet Food in Singapore

          May 2016

          In 2016, other pet food is set to continue to perform negatively due to a decline of bird and fish food in both volume terms and in current value terms. Small mammal/reptile food is set to perform the best, with new players generating interest and ...

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