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 Market Research for Singapore

Euromonitor publishes reports on industries, consumers and demographics in Singapore.

  • Industry specific reports offer insight into market size and market share in Singapore; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Singapore report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Singapore in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Singapore statistics factfile.

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Country Report

Cafés/Bars in Singapore

Consumers typically patronise cafés/bars as places to chill out and relax. This led to more outlets striving to differentiate with a unique dining experience in terms of décor, ambience and menu offering. With increased spending power, more consumers...

Dec 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Fast Food in Singapore

The competition intensified in fast food over the review period, with more players entering the channel. This led to more pressure on players to keep prices low in order to attract consumers. As a result, consumers enjoyed a wider variety of daily ...

Dec 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Full-Service Restaurants in Singapore

As consumers’ purchasing power increased, they were more able to splurge on premium food. This also led to the entry of several premium dining options in Singapore near the end of the review period. Nonetheless, most consumers are on the look-out for...

Dec 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Singapore

Due to the increasingly hectic lifestyles of consumers in Singapore, there are rising numbers of people who are seeking convenient and quick meals. At the same time, more consumers are also looking for meals which are perceived to be healthier than ...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Consumer Foodservice in Singapore

The Singapore economy posted a low single-digit growth in 2013. Nonetheless, this did not have a significant impact on the value growth of consumer foodservice in Singapore as unemployment rate and consumers’ spending power remained stable. Many ...

Dec 2014 | US$1,900 | Pages: 119 | Add to cart | View details

Country Report

Self-Service Cafeterias in Singapore

There was no change to the number of self-service cafeterias in Singapore in 2013. The size of outlets is usually bigger than typical full-service restaurants in Singapore, as they need space to display the different food serving counters/stalls, in ...

Dec 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Singapore

2013 saw the completion of new shopping malls and residential areas. This led to the opening of new street stalls/kiosks, as food courts and kiosks usually occupy part of shopping malls, whilst coffeeshops in residential areas cater to consumers ...

Dec 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Singapore

Changi Airport, Singapore’s international airport, launched several promotions and activities to attract consumers, particularly families, to visit even when they are not flying out of Singapore. Aside from organising activities such as Spongebob ...

Dec 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Pet Products in Singapore

Due to the demographic changes such as the declining birth rate, increasing number of smaller families and ageing population, Singaporeans tend to seek emotional attachments to their pets, in particular, such as dogs and cats. As a result, pet owners...

Dec 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cat Food in Singapore

Due to the increasing trend of humanisation of pets, there were 13 licensed pet cafés in Singapore as of September 2013 according to the National Environment Agency. These pet cafés cater to dogs and they are outlets in which dog owners and dogs can ...

Dec 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Dog Food in Singapore

The trend of treating dogs as important family members due to the trend of humanisation of pets remained strong in Singapore in 2013. Many dog owners proved willing to purchase premium dog food in order to offer the best choice in terms of ...

Dec 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Pet Care in Singapore

In 2013, the Singaporean economy achieved growth with GDP growing by 3%. As a result of this healthy growth, pet care registered stable value growth of 4%. Due to their increased purchasing power as well as the increasing trend of humanisation of ...

Dec 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Other Pet Food in Singapore

Since consumers seek more emotional attachments to their pets, dog/cats are more popular than other pets such as small mammals, birds and fish. Under such a trend, other pet food registered a decline in current value terms in 2013. This was ...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Global Briefing

Appreciating Women’s Fashion in Singapore

Singapore has emerged as a leading fashion hub in Asia Pacific, with a highly evolved competitive landscape. Brands are expected to cater to local citizens as well as sizeable populations of foreign residents and tourists. This report analyses the ...

Nov 2014 | US$1,200 | Pages: 23 | Add to cart | View details

Country Report

Apparel and Footwear in Singapore

Apparel and footwear performed well in 2013, registering current value growth. Consumers were spoilt for choice with the numerous mass-sales and premium brands available. Consumers were also increasingly sophisticated, and traded up to premium ...

Nov 2014 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

Sportswear in Singapore

According to a survey done by the Ministry of Social and Family Development in 2012, more people in Singapore were exercising. Of those polled, 57% exercised at least once a week, compared with 55% in 2006. In addition, more slots had to be added for...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Jeans in Singapore

Jeans remained a fashion staple in 2013, with high street and luxury brands engaging consumers via aggressive marketing campaigns. For instance, Gap engaged consumers with its Back to Blue campaign, and while it does not sell its jeans overtly with ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Menswear in Singapore

Male consumers became increasingly sophisticated over the review period, and placed a greater emphasis on the quality and fitting of their clothes. They were willing to pay a premium for well-fitted clothes. This was partly due to their greater ...

Nov 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Apparel Accessories in Singapore

Consumers are increasingly placing a greater emphasis on accessories to complete their entire look. For instance, male consumers paid more attention to detail and ensured that their belts and ties were coordinated with the overall look they were ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Childrenswear in Singapore

Parents were willing to spend more money on clothes for their children in 2013. This was due to the introduction of brands that provide childrenswear products in Singapore, such as H&M Kids. There was also a proliferation of online stores catering to...

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Footwear in Singapore

In 2013, high-end shoe boutiques opened in Singapore, such as Repetto’s first store at Ion Orchard, and the introduction of the Roger Vivier shoe brand in Takashimaya department stores. To differentiate itself from its competitors, renowned Parisian ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Hosiery in Singapore

Consumers were increasingly fashion conscious in 2013 and took to trendy hosiery to match their outfits. For instance, many were influenced by Japanese and Taiwanese fashion and took to bright and patterned tights. Functional tights, such as those by...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Womenswear in Singapore

Consumers were spoilt for choice with the introduction of various international labels. COS, the more-expensive arm of H&M Hennes & Mauritz, opened its first store at ION Orchard in 2013. Kate Spade Saturday, the sister brand of Kate Spade, also ...

Nov 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Toys and Games in Singapore

Toys and games in Singapore sees faster growth in 2013. With the recovery of the economy in 2013, consumers are willing to spend more on toys and games. In addition, consumers are well-informed about the latest products, leading to more spending on ...

Oct 2014 | US$1,100 | Pages: 39 | Add to cart | View details

Country Report

Packaging Industry in Singapore

Slow but sure growth in Singapore’s economy was identified in 2013. This led to growth in consumer goods which had a direct impact on that of packaging in 2013. Technologies have been incorporated in packaging solutions which are able to meet the ...

Oct 2014 | US$1,900 | Pages: 28 | Add to cart | View details

Country Report

Cider/Perry in Singapore

Cider/perry registered total volume growth of 28% to reach 780,000 litres in 2013. The strong growth is mainly attributed to the influx of new brands and products in cider/perry. With its natural flavours and lower alcohol content, consumers have a ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Alcoholic Drinks in Singapore

Alcoholic drinks posted slower volume growth in 2013 compared to the review period average. Although Singapore experienced healthy economic growth in 2013, its currency was quite strong compared to other currencies. With high taxation imposed on ...

Sep 2014 | US$1,900 | Pages: 91 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Singapore

RTDs/high-strength premixes registered marginal total volume growth to reach 340,400 litres in 2013. With the constant product innovation and launch of other alcoholic drinks such as beer, wine and cider/perry, RTDs/high-strength premixes faced ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Spirits in Singapore

Spirits registered total volume growth of 3% to reach 3.7 million litres in 2013. With increasing consumer sophistication in drinking habits, spirits showed stable demand. With higher alcoholic content of spirits, consumers enjoy drinking spirits ...

Sep 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Wine in Singapore

Wine registered total volume growth of 6% to reach 10.4 million litres in 2013. The stable growth is due to the increasing consumer sophistication, which supports the high demand of wine. Consumers enjoy various types of wines, which they match to ...

Sep 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Beer in Singapore

Beer registered marginal decline in total volume terms to reach 115 million litres in 2013. The consumption of alcoholic drinks is generated by not only Singaporean residents but also a large number of tourists visiting Singapore. In 2013, the ...

Sep 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Incontinence in Singapore

According to Euromonitor International’s socioeconomic data, the population aged 65+ in Singapore is growing, and increased by 6% in 2013. Singapore is gradually shifting to a more-elderly society with those aged 65+ accounting for 7% of the total ...

Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Singapore

Value sales of nappies/diapers/pants increased by 2% in current terms in 2013 to reach S$60 million, which was slightly-lower growth than the review period average. The Year of the Dragon occurred in 2012, when the number of newborn babies increased ...

Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Tissue and Hygiene in Singapore

Singapore continued to see sound economic growth with GDP rising by 2% in 2013. As a result of such healthy growth, tissue and hygiene products also recorded stable current value growth of 3%. Due to hectic lifestyles, Singaporean consumers are ...

Sep 2014 | US$2,400 | Pages: 62 | Add to cart | View details

Country Report

Retail Tissue in Singapore

Value sales of retail tissue grew by 3% in current terms in 2013 to reach S$69 million. This growth was a similar rate to the review period average. The stable growth of retail tissue may be a result of the constant population growth of Singapore. ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in Singapore

Sanitary protection registered 3% current value growth in 2013 to reach S$44million. Current value growth in 2013 was a slight improvement on the review period average, which was attributable to the better performance of ultra-thin towels and ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Wipes in Singapore

Due to the healthy economy of the country, Singaporeans are experiencing increasingly-hectic lifestyles, which is supporting rising demand for convenience products, such as wipes. Wipes continued to perform strongly in 2013 with current value growth ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Singapore

Value sales of away-from-home tissue and hygiene products grew by 5% in current terms in 2013 to reach S$103 million. This growth was similar to the rate recorded in 2012. This continuous and strong growth is due to the opening of large-scale ...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Singapore

Cotton wool/buds/pads registered current value growth of 1% in 2013 to reach S$8 million. Current value and volume growth in 2013 was stable, although slightly lower than in 2012. Since 2012 was the Year of the Dragon, the number of newborn babies ...

Sep 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Soft Drinks in Singapore

Soft drinks in Singapore saw total volume sales growth of 3% in 2013, marginally slower than that seen in 2012. The slowdown seen was mainly due to the fact that soft drinks in Singapore is approaching maturity. The most dynamic total volume sales ...

Sep 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

RTD Coffee in Singapore

While RTD coffee remained limited in size compared to other soft drink categories in 2013, it increased gradually over the review period. The main factor underlying this was the new product development efforts of manufacturers. Although many ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

RTD Tea in Singapore

Due to increasing awareness of health and wellness amongst consumers, RTD tea became one of the popular options for Singaporeans when purchasing soft drinks. Due to the health benefits of tea, such as antioxidants and its value as a stress-reliever, ...

Sep 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Sports and Energy Drinks in Singapore

Sports and energy drinks continued to see solid total volume sales growth in 2013. As there were many sports events, such as the London 2012 Olympics and Paralympics and Euro 2012, held in the previous year, sports and energy drinks saw marginally ...

Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Asian Speciality Drinks in Singapore

Consumers became increasingly health-conscious in Singapore over the review period, which drove demand for Asian speciality drinks. Many Asian speciality drink products were accredited with the Healthier Choice Logo by the Health Promotional Board, ...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Bottled Water in Singapore

Due to its healthy image and being less expensive than other soft drink options, as well as convenient, bottled water was increasingly accepted by consumers in Singapore over the review period. In line with increasing health-consciousness, consumers ...

Sep 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Carbonates in Singapore

Due to increasing consumer health-consciousness and growing awareness of obesity, consumers became more aware of the high-sugar content of carbonates and the associated dangers. As a result, major players like Coca-Cola looked to expand the ...

Sep 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Concentrates in Singapore

As concentrates continued to be marked by a lack of new product development, consumers displayed a relative lack of interest in concentrates compared to other soft drink categories. Furthermore, concentrates tended not to be consumed on a regular ...

Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Juice in Singapore

Due to increasing health-consciousness, consumers increasingly sought healthier juice products free from preservatives and artificial colours and flavours, as well as sugar-free options and products fortified with functional ingredients. Products ...

Sep 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Health and Wellness in Singapore

Health and wellness saw healthy growth in 2013. However, value growth was slower compared with the review period CAGR. Due to the rising health and wellness trend, many manufacturers introduced wider ranges of health and wellness products over the ...

Sep 2014 | US$1,900 | Pages: 90 | Add to cart | View details

Country Report

Travel and Tourism in Singapore

Singapore enjoyed a healthy influx of international arrivals via Singapore Changi Airport in 2013 with the abundance of low cost carriers, transporting tourists from regional destinations with multiple flights per day. However, the growth of ...

Aug 2014 | US$1,900 | Pages: 60 | Add to cart | View details
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