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 Market Research for Singapore

Euromonitor publishes reports on industries, consumers and demographics in Singapore.

  • Industry specific reports offer insight into market size and market share in Singapore; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Singapore report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Singapore in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Singapore statistics factfile.

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Country Report

Carbonates in Singapore

Regular cola carbonates declined by 8% in off-trade value during 2011, although the category continued to account for 31% of total carbonates retail value sales. This shows that the flavour of standard regular cola still appeals to many Singaporean ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Singapore

Many Singaporean consumers traded up to 100% juice in 2011 as they sought new flavours in their soft drinks. The tastes of Singaporean consumers in this respect are becoming more sophisticated as health consciousness continued to spread across ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Singapore

Volume and value sales growth in soft drinks was weaker in 2011 compared to 2010 through both on-trade and off-trade channels. This weaker sales growth can be attributed mainly to Singapore’s slow population growth as growth in per capita consumption...

Apr 2012 | US$1,900| Add to cart | View details ›

Country Report

RTD Coffee in Singapore

Growth in RTD coffee remained slow in 2011 as off-trade value sales increased by 2%. Growth in off-trade value sales remained limited by the widespread consumer preference for hot instant coffee. Instant hot coffee remains a staple in many ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Singapore

RTD tea increased in off-trade value by 7% in 2011. The strong performance of both Asian still RTD tea and Still RTD excluding Asian pushed value growth during 2011, resulting in slightly higher growth than 2010. RTD tea is becoming a common ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Singapore

The rivalry between F&N’s100 Plus and Yeo Hiap Seng Ltd’s H-Two-O brands intensified in 2011 as each manufacturer introduced new variants in order to compete with the other’s core brand.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Asian Speciality Drinks in Singapore

The increasingly strong performance of Asian still RTD tea and other Asian specialty drinks pushed growth in Asian specialty drinks to 7% in 2011. The rise of the health and wellness trend in Singapore was one key driver of growth in Asian specialty ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Singapore

The class action law suit filed against The Coca-Cola Company during the final quarter of 2011, accusing it of engaging in misleading advertising and labelling for its Vitamin Water brand, damaged the brand’s Singapore launch campaign. Coca-Cola was ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Singapore

Off-trade value growth in concentrates decelerated slightly in 2011, although 4% growth was still recorded. This marginal slowdown was due to the ongoing consumer shift away from concentrates towards fruit/vegetable juice. Due to the busier ...

Apr 2012 | US$900| Add to cart | View details ›

Future Demographic

Singapore in 2030: The Future Demographic

In 2030, the population of Singapore will reach 6.0 million, an increase of 17.5% from 2010. Singapore is an attractive destination for immigrants and net migration has been positive since the mid nineties, except during 2002 when it was negative due...

Apr 2012 | US$900| Add to cart | View details ›

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Books more ›

Reference Book

International Marketing Data and Statistics 2012

Nov 2011

Reference Book

Consumer Asia Pacific and Australasia 2012

Oct 2011

Reference Book

World Consumer Lifestyles Databook 2012

Mar 2012