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Singapore

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore.

Singapore StatisticsConsumer Lifestyles in Singapore

Singapore Country BriefingsFuture Demographics: Singapore in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Analgesics in Singapore

    Nov 2017

    The growth by topical analgesics continued to outpace systemic analgesics in 2017. Topical analgesics are popular in Singapore, especially among the elderly, as they provide direct relief to affected muscle group or joints. Demand was also driven by ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

    Nov 2017

    According to a local study carried out by GlaxoSmithKline in 2016, almost 70% of the respondents reported experiencing allergic symptoms throughout the year. This can be attributed to the tropical climate in Singapore, alongside factors such as dust,...

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    Country Report

    Dermatologicals in Singapore

    Nov 2017

    Hair loss treatments recorded the fastest growth in 2017 in both retail volume and current value terms. Thinning hair and a sensitive scalp are becoming increasingly common among Singaporeans, due to rising stress levels, poor sleeping patterns and ...

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    Country Report

    Digestive Remedies in Singapore

    Nov 2017

    Digestive remedies is predicted to record positive growth over the forecast period. Demand will continue to be driven by increasingly hectic lifestyles, with a growing number of Singaporeans adopting unhealthy eating habits, resulting in irregular ...

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    Country Report

    Eye Care in Singapore

    Nov 2017

    According to The Straits Times, Singaporeans spend an average of 12 hours 42 minutes of their day on electronic gadgets. The prolonged exposure to such devices is likely to increase the risk of dry eye. Tired eyes are also becoming a common problem, ...

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    Country Report

    Herbal/Traditional Products in Singapore

    Nov 2017

    Herbal/traditional products is expected to register stable growth in Singapore over the forecast period. With growing health concerns among Singaporeans, consumers are likely to display a stronger preference for herbal/traditional products, which ...

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    Country Report

    NRT Smoking Cessation Aids in Singapore

    Nov 2017

    The growth of NRT smoking cessation aids in 2017 was fuelled as manufacturers actively marketed their products. For instance, a video by GSK Consumer Healthcare was posted on Watson’s Facebook account to relate how quitting smoking can benefit ...

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    Country Report

    Consumer Health in Singapore

    Nov 2017

    Consumer health in Singapore continued to post solid current value growth in 2017. Hectic lifestyles have resulted in an increasing number of people suffering from ailments including headaches, poor eating habits and sleeping disorders. Consequently,...

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    Country Report

    Sleep Aids in Singapore

    Nov 2017

    Strong demand for sleep aids was largely driven by demographic and lifestyle changes. Given the fast pace of life in Singapore, many Singaporeans suffer from high levels of stress. This has disrupted their quality of sleep, with some experiencing ...

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    Country Report

    Sports Nutrition in Singapore

    Nov 2017

    While sports nutrition was traditionally seen as a product for serious gym-goers and bodybuilders, it has now expanded to a broader range of consumers who follow health and wellness trends. As an increasing number of Singaporeans take care of their ...

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    Country Report

    Weight Management and Wellbeing in Singapore

    Nov 2017

    Weight management and wellbeing continued to post strong positive growth in 2017, attributed to the high level of image-consciousness amongst Singaporeans, especially females. However, the category is expected to post weaker value growth over the ...

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    Country Report

    Wound Care in Singapore

    Nov 2017

    Wound care is a fairly mature category in Singapore and witnessed limited innovation or marketing towards the end of the review period. Most manufacturers focused on selling discounted products as a strategy to entice consumers. Wound care is also ...

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    Country Profile

    Australasia: Regional Profile

    Nov 2017

    Real GDP growth in New Zealand and Australia will be steady in 2017. Unemployment fell in both New Zeland and Australia in 2016 and it will decrease again in 2017. Much of the region's past growth was due to China's voracious demand for commodities. ...

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    Country Profile

    Asia Pacific: Regional Profile

    Nov 2017

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2016. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Ready Meals in Singapore

    Nov 2017

    The ready meals category saw retail current value growth of almost 3% and retail volume growth of 1% in 2017. The 2017 retail current value growth was slightly higher than the review period current value CAGR, while retail volume growth was in line ...

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    Country Report

    Sauces, Dressings and Condiments in Singapore

    Nov 2017

    Volume and current value growth of sauces, dressings and condiments in 2017 was in line with the respective CAGRs over the review period, signalling stable year-on-year growth. This was mainly driven by increasingly hectic lifestyles, leading to ...

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    Country Report

    Soup in Singapore

    Nov 2017

    2017’s retail volume and value performances were in line with the CAGRs seen over the review period, indicating a stable environment. With increasingly hectic lifestyles, consumers have less time to prepare soup from scratch, particularly for Chinese...

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