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 Market Research for Singapore

Euromonitor publishes reports on industries, consumers and demographics in Singapore.

  • Industry specific reports offer insight into market size and market share in Singapore; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Singapore report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Singapore in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Singapore statistics factfile.

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Country Report

Deodorants in Singapore

Due to the hot and humid climate in Singapore, it is common for consumers to perspire easily. Hence, the use of deodorants is inevitable as consumers seek for ways to stay clean and dry. Deodorants saw value growth of 2% to generate sales of S$23 ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Depilatories in Singapore

Consumers are increasingly beauty-savvy and are more well informed of beauty products and services available. With the aggressive promotions by hair removal salons, consumers have a higher awareness of services and products for removing unwanted hair...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Fragrances in Singapore

Fragrances saw a decline in value growth of 2% in 2013, generating sales of S$199 million. Consumers are increasingly price-sensitive and are more aware of the channels to purchase premium fragrances, such as third party beauty specialist retailers ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Singapore

With the rise of the internet and social media, consumers are ‘closer’ to fashion icons as they are able to ‘follow’ celebrities and keep up with the latest fashion trends conveniently and almost effortlessly. Hair styles and hair colours are some of...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Men's Grooming in Singapore

Consumers are opening up and accepting the idea of men’s skin care due to the popularity of South Korean boy bands at the end of the review period. Men are more image-conscious and showing a greater interest in personal grooming. In addition, ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Oral Care in Singapore

Oral care saw value growth of 3% to generate sales of S$99 million in 2013. Consumers have a higher knowledge of the importance of oral health given their frequent dental visits. In addition, consumers are more conscious about their physical ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Beauty and Personal Care in Singapore

Beauty and personal care grew faster in retail value terms in 2013 than in 2012. Several new shopping centres were opened in city centres and suburbs in Singapore in 2013. This saw a larger presence of beauty specialist retailers and department ...

Jun 2014 | US$2,400 | Pages: 120 | Add to cart | View details

Country Report

Sets/Kits in Singapore

Sets/kits are offered throughout the year by many players in beauty and personal care. Consumers choose to buy sets/kits for various reasons, such as to give gifts owing to sets/kits’ presentable packaging. Companies tend to unveil a wider range of ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Skin Care in Singapore

2013 saw the openings of several new shopping centres in city centre and heartland areas. This saw the entrance of more beauty specialist retailers and department stores. In addition, more skin care brands have set up stand-alone outlets in ...

Jun 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Sun Care in Singapore

Sun care recorded value growth of 5% to generate sales of S$21 million in 2013. This is attributed to new innovations in sun protection with added benefits, driving up the average unit price of the products. Sun protection is the largest contributor ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Singapore

With higher education levels, new young parents are aware about the benefits of baby and child-specific products made with natural and/or organic ingredients. Parents perceive such products to be safer for their child as the products are believed to ...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Bath and Shower in Singapore

Demand for antibacterial bath and shower products has increased since the outbreak of several viruses, such as SARS and H1N1. The Southeast Asia Haze in 2013 also had a positive impact on antibacterial bath and shower products. In addition, consumers...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Colour Cosmetics in Singapore

Due to the rising number of beauty bloggers who frequently share make-up tips and tutorials, consumers are becoming increasingly beauty-savvy as they are more familiar and informed on the range of colour cosmetics available. Also, the time frame for ...

Jun 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Other Hot Drinks in Singapore

Other hot drinks saw 3% growth in total volume terms in 2013. This stable growth is mainly attributed to the constant demand for malt-based hot drinks. The increasing health and wellness trend also drives sales of other hot drinks, as seen with ...

May 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Hot Drinks in Singapore

Hot drinks posted stable growth of 3% in total volume sales in 2013, which was slightly slower than growth in 2012. The slower volume growth was mainly because consumers are seeking more value-added and premium types of product, given the sound ...

May 2014 | US$1,900 | Pages: 43 | Add to cart | View details

Country Report

Tea in Singapore

Singapore does not have a strong tea culture as the consumption level of tea is lower than that of coffee consumption in Singapore. Hence, the tea category still has room for growth, in general. The increasing health and wellness trend drives the ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Coffee in Singapore

In 2013, the total volume growth of coffee registered 3%, which is the same as that in 2012. Over 2013, the coffee-drinking culture penetrated the Singapore market through the expansion of chained coffee shops, independent cafés, specialist coffee ...

May 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Luxury Goods in Singapore

Luxury goods had stronger current value growth in 2013 than 2012 as consumer confidence to spend was unaffected by the soft economic conditions. However, consumers were more cautious about purchasing decisions, as they want to ensure that the correct...

May 2014 | US$1,100 | Pages: 63 | Add to cart | View details

Country Report

Laundry Care in Singapore

Liquid detergents gained popularity in 2013 and was the fastest growing laundry care area. Liquid detergents are preferred by younger consumers as they are not as messy as powder detergents. In addition, they are also easier to dissolve in water ...

May 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Home Care in Singapore

As they look for ways to reduce time spent on household chores as a result of increasingly busy schedules, more and more consumers are willing to pay for more effective cleaning products. As opposed to using basic soaps and detergents, consumers are ...

May 2014 | US$2,400 | Pages: 68 | Add to cart | View details

Country Report

Polishes in Singapore

Polishes value sales continued to increase in 2013 despite the busy lifestyle of many Singaporeans, who do not want to spend too much time on housework. However, rising consumer affluence and sophistication has encouraged ownership of expensive ...

May 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Surface Care in Singapore

Surface care value sales increased relatively strongly in 2013 as consumers are increasingly willing to spend on specific cleaners rather than just using “soap”. Multi-purpose cleaners led growth as consumers looked for better quality surface ...

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Toilet Care in Singapore

Toilet care value sales continued to grow in 2013 as consumers are more willing to invest in products that make household chores easier. All toilet care areas recorded positive value sales growth, with new innovative offers such as in-cistern devices...

May 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Air Care in Singapore

Air care value sales increased only slightly in 2013. However, as air care is seldom perceived as an essential home care product, value growth of 2% is quite encouraging. A growing number of Singaporean consumers looking for ways to make their homes ...

May 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Bleach in Singapore

Bleach value sales continued to increase in 2013 despite the fact some consumers moved away from the strong smelling cleaning agent. With the availability of cheaper private label brands, consumers continue to purchase bleach to clean their homes and...

May 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Dishwashing in Singapore

Dishwashing value sales increased in 2013 as consumers were more willing to spend on products with better functionality such as those which are easy to rinse or gentle on hands. Bundled bottles and refills are still a common sight on shelves but ...

May 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Insecticides in Singapore

In 2013, the number of dengue cases spread by aedes mosquitoes peaked again – a development that sent many worried residents into high alert, especially those staying in high-risk clusters. The National Environment Agency has classified areas in ...

May 2014 | US$900 | Pages: 15 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Singapore

Consumer spending in Singapore has increased steadily, despite fluctuating inflation rates. Most people are expecting modest pay increases in the coming year. As a result, Singaporean consumers are not likely to alter their spending too much. Yet, ...

May 2014 | US$1,900 | Pages: 54 | Add to cart | View details

Country Report

Dermatologicals in Singapore

Dermatological sales saw growth of 3% to reach S$20 million in 2013. This performance was in line with the CAGR over the review period. As hygiene standards amongst Singaporeans remained generally high, cases of dermatological issues, such as fungal ...

May 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Digestive Remedies in Singapore

Digestive remedies saw sales growth of 4% to S$16 million in 2013. Hectic lifestyles resulted in increased demand for digestive remedies. This was attributable to irregular mealtimes and increasing consumption of food outside the home, which was less...

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Herbal/Traditional Products in Singapore

Consumers did more research prior to buying products over the review period. In addition, consumers became more concerned with their overall health and wellness. This led to more consumers looking for herbal/traditional products, due to these being ...

May 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Singapore

NRT smoking cessation aid sales saw growth of 4% to reach S$2 million in 2013. This was attributable to government efforts to increase the number of smoke-free public areas, in an attempt to reduce exposure to second-hand smoke and its harmful ...

May 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Consumer Health in Singapore

Consumer health saw retail value sales growth of 5% in 2013. This was broadly in line with the CAGR seen over the review period. Rising purchasing power, better product knowledge and increasing consumer health-consciousness drove demand for consumer ...

May 2014 | US$2,400 | Pages: 110 | Add to cart | View details

Country Report

Sports Nutrition in Singapore

There was an increase in the number of sporting events held in Singapore near the end of the review period, including marathons, golf tournaments, and the Youth Olympic Games. These events helped in raising awareness of sports amongst local ...

May 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Weight Management in Singapore

The rising number of image-conscious consumers, particularly females, helped drive the retail value sales growth of weight management in 2013. This trend was attributable to high exposure to celebrities and models through the internet and social ...

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Wound Care in Singapore

Wound care sales saw growth of 2% to reach S$4 million in 2013. Retail value sales growth was mainly driven by product innovations in terms of size, designs, and materials which drove unit price upwards. Demand for wound care products is generally ...

May 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Adult Mouth Care in Singapore

Adult mouth care sales saw growth of 5% growth to reach S$2 million in 2013. Due to increasingly hectic lifestyles and the opening of more foodservice outlets in Singapore, consumers ate out more frequently over the review period. Fast food outlets ...

May 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Analgesics in Singapore

Analgesic sales saw growth of 6% to reach S$42 million in 2013. Faster retail value sales growth was recorded in 2013 than 2012, due to the sharp rise seen in dengue fever cases. As fever and headaches are common symptoms for dengue patients, ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Calming and Sleeping in Singapore

Calming and sleeping sales saw growth of 4% to reach S$1 million in 2013. This was mainly driven by an increase in long haul travel and hectic consumer lifestyles. The latter resulted in higher levels of stress and anxiety, leading to insomnia.

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

Cough, cold and allergy (hay fever) remedies saw growth of 4% to generate sales of S$99 million in 2013. That was more dynamic that the corresponding growth of 3% seen in 2012. Singapore’s air was highly polluted in June 2013, as smoky haze was blown...

May 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Singapore

Wider distribution, longer life expectancy, and increased awareness of maintaining health and wellbeing all helped to boost demand for vitamins and dietary supplements in 2013. In addition, manufacturers introduced more product types over the review ...

May 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Singapore

International apparel specialist retailers targeting the mass market continued to see healthy performance in 2013. Spanish label Mango continued to lead value sales while popular international labels such as H&M and Uniqlo posted double-digit growth ...

Apr 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Direct Selling in Singapore

Direct selling is driven by the rising trend of health consciousness among Singaporeans. Due to hectic lifestyles, consumers are more concerned about maintaining their well-being. Performance of direct selling is mainly based on influence, product ...

Apr 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Singapore

Singaporeans are generally enthusiastic about consumer electronics items. For example, long queues were formed outside designated local telcos prior to the launch of iPhone 5 in September 2012. In addition, major consumer electronics exhibitions, ...

Apr 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Grocery Retailers in Singapore

Economy remained positive but slow in 2013. According to trade sources, these problems have extended domestically and led to a slowdown in consumer spending. Although consumers began to be cautious about their spending by eating at home more often, ...

Apr 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Singapore

The increase in the number parapharmacies/drugstores has helped to raise awareness on self-medication and increase consumers’ confidence in pharmacists’ advice. In addition, many consumers find it more convenient to visit these stores to seek ...

Apr 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Furniture and Homewares Stores in Singapore

The increase in the number of completed residential projects helped to drive value sales for home and garden specialist retailers in 2013. There were approximately 13,000 new private apartments and condominium units ready in 2012 and this number will...

Apr 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Homeshopping in Singapore

TV shopping is mainly driving the growth of homeshopping in 2013. This is due to the continued broadcast by Lejel Corp Pte Ltd, mainly among housewives in Singapore, as the advertisement is aired at dawn, daily and at noon on weekdays. The company ...

Apr 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Internet Retailing in Singapore

More companies have tapped into internet retailing in 2013 to provide greater convenience for consumers. These companies include existing store-based retailers, such as Sheng Siong supermarket. Some smaller independent retailers have also tapped the ...

Apr 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Singapore

Leisure and personal goods specialist retailers saw a 6% growth in value sales, generating S$6.4 billion in 2013. Jewellery and watch specialist retailers constitute the biggest share of value sales at 64% in leisure and personal goods specialist ...

Apr 2014 | US$900 | Pages: 41 | Add to cart | View details
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