Euromonitor International publishes the world's most comprehensive market research on the skin care market.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Corporate Strategies in BPC

Oct 2017

Multinationals deploy multi-pronged strategies to expand their sales upon shifting market dynamics. One of the defining challenges in global beauty in recent years has been the increasing competition international players and heritage brands face ...

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Company Profile

Beiersdorf AG in Beauty and Personal Care

Sep 2017

Beiersdorf’s Nivea leads global skin care, and generated 86% of its 2016 BPC sales. La Prairie and Eucerin widen its price positions. While a strategic focus on these three brands, and on skin care function boosted growth, fiercer competition ...

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Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q3 2017

Aug 2017

Q3 saw negligible but positive changes to the top line projected growth of the beauty and personal care industry. Markets which, as recent as 2016, held much hope for the industry’s immediate future, including Saudi Arabia and China, have tapered off...

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Country Report

Skin Care in Japan

Aug 2017

The natural beauty trend, coupled with population ageing, is proving beneficial for skin care. Many consumers are seeking skin care that can create naturally beautiful skin, with this particularly important for women as they shift away from the use ...

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Country Report

Skin Care in Bolivia

Aug 2017

Middle- and upper-income Bolivians are becoming more demanding when it comes to their physical appearance, seeking out products which claim immediate results. As a result, manufacturers in 2016 continued to focus on developing innovative formulations...

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Strategy Briefing

Channel Review in Beauty and Personal Care

Aug 2017

Despite the rapid growth of e-commerce over the last decade, store-based retailing continues to dominate the distribution landscape, accounting for 83% of global sales in beauty and personal care in 2016. The physical selling space is constantly ...

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Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Jul 2017

Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: the upsurge in colour cosmetics usage, exclusive fragrances, oil-based formats and face masks. These have contributed strongly to its revenue growth ...

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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Jul 2017

Johnson & Johnson Inc (J&J) is a healthcare company, which gives its BPC portfolio a pharmaceutical edge, in theory a competitive advantage in a market marked by rising consumer scrutiny for function, safety and credibility. However, the bulk of its ...

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Strategy Briefing

Ingredients Trends and Innovation in Sun Protection: Sunscreens (Part 1)

Jul 2017

The sunscreen market has evolved driven by consumer needs and technological advances. Sunscreen formulations have moved beyond skin cancer and sunburn prevention to products that also protect against air and light pollution and slow skin ageing. In ...

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Country Report

Skin Care in Estonia

Jul 2017

Rising consumer concerns about cosmetic ingredients and their effects shaped skin care in 2016. As a result, there was a stronger focus on milder and safer products. This led to increasing interest in premium brands and, at the same time, due to the ...

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Company Profile

Unilever Group in Beauty and Personal Care

Jul 2017

Unilever’s strategy of increasingly focusing on higher-priced premium segments and dynamic categories continues in 2017, with the acquisition of Hourglass and its investment into True Botanicals. Unilever is also strengthening its portfolio via ...

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Company Profile

Amway Corp in Beauty and Personal Care

Jul 2017

Amway Corp saw a sharp decline in beauty and personal care sales over 2011-2016. Its main problem is plummeting sales in China, its largest market, as it has come under threat from other direct sellers, local competitors and weakening demand for its ...

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Country Report

Skin Care in South Africa

Jul 2017

Thanks to ongoing economic constraints, as a result of high inflation and unemployment, not to mention a weakened rand, many consumers sought to economise in some categories of skin care. For instance, there was a continued shift towards lower-priced...

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Company Profile

Coty Inc in Beauty and Personal Care

Jun 2017

Coty has been undergoing a significant transformation. Having historically relied on fragrances to generate most of its revenue, the company is now diversifying its portfolio in terms of both category and region. The integration of Procter & Gamble’s...

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Strategy Briefing

Beauty and Personal Care Global Industry Overview

Jun 2017

The beauty and personal care industry made steady gains in 2016 driven by the premium segment and active categories, notably colour cosmetics in North America. Forecasts point to Asia Pacific as the growth stimulus as more consumers embark on a ...

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Country Report

Skin Care in Kenya

Jun 2017

Throughout 2016, manufacturers of skin care engaged in active marketing campaigns with the aim of expanding their value share and generating higher product awareness. The development of economy products and brands distributed through kiosks further ...

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Company Profile

L’Oréal Group in Beauty and Personal Care

Jun 2017

L'Oréal leads the global beauty and personal care industry. As it faces dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart ...

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Company Profile

Revlon Inc in Beauty and Personal Care

Jun 2017

Despite Revlon’s multinational presence, it remains heavily reliant on the mature US market, where it is struggling to maintain relevance with its flagship brand. A slow innovation pipeline has been to the detriment of all its colour cosmetics ...

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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Jun 2017

While Henkel recorded another year of positive growth in beauty in 2016, the company faces various challenges including a narrow focus, mainly emerging from hair care, and difficulty penetrating lucrative emerging markets. Henkel lacks visibility in ...

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Country Report

Skin Care in Tunisia

Jun 2017

Tunisian women continue to increase their concern about the appearance of their skin. Due to the fact that the percentage of women working has continued to increase and there is a general improvement of the living standards, on average women are more...

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