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Skin care market research

Euromonitor has the world’s most comprehensive research on the skin care category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the skin care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our Skin Care market research answer questions such as:

  • What is the market size of skin care products?
  • What are the major brands in skin care?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

results

 

Country Report

Skin Care in Russia

A slowdown in income growth impacted consumers of Russian skin care products in 2013. Their choices became more selective and they were only willing to pay for effective solutions, while looking for discounts and special deals. In 2013, there was ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Indonesia

2013 continued to record a heavier emphasis on natural ingredients within skin care, both by leading multinationals as well as prominent local players. For example, Unilever launched Pond’s White Beauty containing Korean ginseng, while Monica Hijau ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Brazil

In 2013, skin care registered current value growth of 5% and reached R$9.4 billion. This moderate growth was impacted by the economic slowdown combined with the rise in the exchange rate of Brazilian reais against US dollar, which impacted unit ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Beauty and Personal Care

Unilever was a strong player in global beauty and personal care in 2013. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Under its ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Natura Cosméticos SA in Beauty and Personal Care

Despite being almost entirely reliant on the Brazilian market, Natura ranked 14th globally in 2013 in beauty and personal care. It is the leader in Brazil despite being a direct seller. Its successful implementation of a direct selling model has ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Belgium

While the success of BB and CC creams continued in facial make-up, the wave of ultra-convenient, ‘total effect’ and all-in-one products spread to skin care in 2013. This was exemplified by the launch of Nivea Lait Corps Sous La Douche (In-Shower Body...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Switzerland

Skin care in Switzerland continues to be driven by demand for products that claim to reduce or prevent the signs of ageing. This growth is clearly driven by demographic trends, and the large numbers of baby boomers. Manufacturers therefore introduced...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in the Netherlands

Skin care is the biggest category within beauty and personal care. In 2013 the category experienced slight negative value growth. The economic situation and the harsh government policies to balance the national budget took their toll on consumer ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Amway Corp in Beauty and Personal Care

Amway is a global player in beauty and personal care (BPC) with a strong presence in China and a fast emerging presence in India. The company however has begun to face stronger competition from other direct sellers in China such as Nu Skin while it ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Revlon Inc in Beauty and Personal Care

Revlon’s eponymous brand is one of the most recognised labels globally. It has established a multinational presence, but remains heavily reliant on the mature and competitive US market. Revlon has maintained its share in nail products, but a slow ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

L‘Oréal Groupe in Beauty and Personal Care

L’Oréal has successfully managed to drive growth despite difficult market conditions due to its exclusive beauty focus allowing it to dedicate more resources to R&D and marketing. L’Oréal also proactively targets white spaces through coverage across ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in France

The main story of 2013 is the impressive success of Nivea Lait Corps Sous la Douche by Beiersdorf (France) SA, which is the first body moisturiser which works in the shower. Launched in 2012, this general purpose body care shows that women were ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Thailand

Consumers’ rising sophistication and education level saw them become more conscious of their image, and thus more willing to invest in skin care to keep up their appearance. Increased exposure to international beauty trends through the internet and ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Oriflame is a leading player in the BPC direct selling market. It has faced several challenges, however, as sales in Eastern Europe wane. It is also overly reliant on the unstable Russian market, where recent political upheaval is having an impact on...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Chile

A positive economic performance in Chile resulted in strong demand for skin care products from both men and women. An increasing number of consumers were exposed to a wide variety of skin care products, such as skin care products enhanced with ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

L‘Occitane International SA in Beauty and Personal Care

L'Occitane International SA, a French manufacturer of natural beauty products, has seen rapid growth over the review period, benefiting from the increasing demand for premium, natural cosmetics in emerging markets such as Asia Pacific and Latin ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Serbia

Skin care saw current value growth of 5% in 2013, which considering the inflation does not show any significant growth. However, it does reflect something else. Even though low, optimism is slowly returning to consumers. There are still major ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Norway

Within skin care, anti-ageing had the best performance in 2013. Several players within skin care also saw the demand for these products among younger consumers, and they were developing products that are aimed not only at older women and men, but ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in the United Kingdom

Skin care reached sales of £2.1 billion in 2013, following a 2% increase from 2012. With the economic climate showing some progress, consumer confidence started improving. While prices of skin care have experienced a small rise, volume sales remained...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Iran

As a result of the awareness created by key suppliers, many Iranians looked for “professional” skin care products with specific functions. This initiated serious competition among key players. In addition, from the middle of the review period, many ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Mary Kay Inc in Beauty and Personal Care

Mary Kay has seen strong growth in recent years underpinned by its growing Chinese presence. It has also managed to buck the downward trend faced by other direct sellers in the North American market by building a stronger presence among ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Colombia

Single function products in skin care are losing ground to multifunctional products which meet more than one need related to the preservation, protection and regeneration of skin properties. Moisturising is now considered a commodity property in skin...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Canada

In 2013, current value sales of skin care grew by 4% to reach C$1.8 billion. Canadians – women and increasingly men - are paying attention to their skin’s appearance. It is an essential part of most women’s daily routine, and men are increasingly ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in the Czech Republic

In 2013, skin care value sales remained fairly flat, a development that started in 2011. For Czech consumers, it remained vital to use highly effective products with added benefits. However, the price of these products was important, with consumers ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Finland

At time of numerous product innovations and booming of anti-ageing serums and novelty value products, one might assume that standard products such as Nivea Crème by Beiersdorf Oy would have no edge for increasing its sales. However, demand for this ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Avon Products Inc in Beauty and Personal Care

Avon’s fortunes have sharply diminished in recent years. Where it previously benefited from an early move into China, China is now among its heaviest burdens with too much indecision over its retail model and high legacy operational costs. In North ...

Jul 2014 | US$525 | Add to cart | View details

Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Estée Lauder has performed strongly thanks to expansion in emerging markets, frequent new product launches and timely identification of market opportunities. Its focus however, remains too narrow in terms of categories in comparison to some of its ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Uruguay

During 2013 skin care products returned to double-digit growth delivering an 11% rise in current terms, up from 8% in 2012. Increasing disposable income among middle- and lower-income demographics fuelled growth in skin care products, particularly ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in the US

New product innovations drove value growth in skin care in 2013. Items such as blur creams and face oils promising to make skin look better proved popular with consumers. Blur creams are a skin care and colour cosmetics hybrid, as they contain both ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Pakistan

2013 saw international brands continue with their extensive marketing campaigns. Unilever was once again at the forefront in terms of advertisements and consumer engagement. It also invested heavily on making its products available at all retail ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in India

Driven by the commercials and new claims on the product packaging, consumers started to pay more attention to their skin care needs in 2013. In addition, many consumers started to switch from mass to masstige brands which were claimed to be better ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Argentina

Due to very hectic lifestyles, local consumers had increasingly less time to devote to personal care and demanded products with quick and effective solutions. Beiersdorf (Argentina) SA launched an innovative product, Nivea Shower Bajo la ducha, a ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Procter & Gamble, despite being the leading beauty and personal care player, is losing ground due to not adapting to market shifts quickly enough. Going forward, its success will depend on creating new segments as it has lost ground to its key ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Morocco

Overall skin care enjoyed ongoing consumers’ demand in Morocco. The growing urbanisation and higher employment in urban areas led consumers to pay more attention to their personal appearance. Furthermore, the wider availability of skin care products ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Nu Skin Enterprises Inc in Beauty and Personal Care

Nu Skin is a US-based direct seller of premium BPC products. It saw explosive growth in the Chinese market in 2012/2013. However, in early 2014 it became the subject of an investigation by Chinese authorities into its practices in the country. The ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Kenya

Growing interest in natural products among consumers saw manufacturers develop and enhance their products by including natural ingredients, such as shea butter, coconut oil, jojoba oil, neem and aloe vera, in their end products with an aim of tapping...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Spain

In 2013 value sales of skin care declined by 1% in current value terms. Little movement took place in the category during the year. The fact that the good economic indicators have not yet been felt by the average Spanish consumer supported the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Denmark

The 3% current value growth recorded by skin care in 2013 was largely a result of new product innovations. There has been a trend towards increased segmentation between products focusing on natural/organic ingredients and multi-functional products in...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Slovakia

Skin care in Slovakia performed well during 2013 as product innovation led to robust positive growth. The increasing number of products available in the category led to many consumers finding it difficult to find exactly the right product for them ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Peru

Facial care continues to be the focus in skin care, holding a 67% value share of overall sales in 2013. The category benefits from the trend towards taking better care of personal appearance. As facial care has a remarkable impact on obtaining a ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Cameroon

The skin care category was very active in 2013, especially in terms of marketing and advertising activities, leading to growth of 11%. This was encouraged by a wide range of mainly mass brands present in the category, to satisfy the demands of a ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Bosnia-Herzegovina

Although skin care continued to decline during 2013 by 1% in current value terms, the category performed better compared to the average decline of the review period of 4%. Sales value continued to be affected by consumers’ weak financial state and ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Slovenia

Despite the traditionally high number of new products launched in the category, skin care suffered from the recessionary environment in Slovenia in 2013. However, as demand for natural ingredients continued to grow, many new natural lines of products...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Guatemala

In 2013, skin care recorded 8% current value growth to reach GTQ466 million. General purpose body care still accounted for the largest proportion (36% value share) of sales in 2013. Consumers favour fragrance, good hydration but also price when ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Germany

The increasingly fast-paced and hectic lifestyles many German consumers lead nowadays bear a lot of challenges, especially in terms of scheduling their everyday-lives for them, also leaving signs of stress and exhaustion on many of their faces. ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Algeria

Skin care recorded value growth of 14% in 2013, reflecting the fact that in Algeria, 50% of the population is young (below the age of 30 years old) and becoming more aware of skin conditions and the impact that fluctuations in the weather can have on...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Croatia

2013 witnessed a flood of new launches claiming to have natural and organic features. It is very important for a skin care product to be able to claim to be additive-free, paraben-free or not tested on animals. Croatian consumers, previously ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Bulgaria

Both international and local companies aimed to reduce the chemical content of their products and avoid usage of parabens. The huge European scandal over the perils of parabens in cosmetics echoed in Bulgaria and round tables gathered representatives...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in South Korea

Brands’ performance was different depending on channel in 2013. Generally, premium channels such as department stores and direct selling recorded weak performance; on the other hand, beauty specialist retailers and internet retailing increased at a ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Costa Rica

Manufacturers of mass skin care products continued to adopt the main skin care trends and re-position their brands by adding value and re-inventing their formulations using natural ingredients. In 2013, consumers found an increasing availability of ...

Jul 2014 | US$900 | Add to cart | View details
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