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Market Research on Skin Care

Euromonitor International publishes the world's most comprehensive market research on the skin care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

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    Country Report

    Skin Care in Spain

    Skin care in Spain recorded a negligible current value decline in 2015, with sales falling to €1.4 billion. This was mainly due to pressure from mass brands, which reduced value sales, but increased volume sales; leading to a positive trend for skin ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Macedonia

    In 2015, skin care in Macedonia recorded current value growth of 4% to reach sales of MKD919 million. This performance was indicative of the willingness of local consumers, the number of which is stagnating, to spend more on skin care products ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Dominican Republic

    Awareness surrounding the importance of proper skin care continues to grow in the Dominican Republic, even amongst those with limited resources. As consumers become more informed about the benefits proffered by regular skin care application, ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Morocco

    Moroccan consumers are getting more interested in products that offer combined benefits and multiple advantages. Companies have responded quickly with new launches. The market is also seeing growing demand from teenagers, especially within acne ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Malaysia

    Anti-aging and whitening were still subjected as two most important components in skin care products within Malaysia. Consumer’s purchasing decision is basically surrounding these factors as they are being prioritised by most users. Within Malaysia, ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Belgium

    In skin care, one of the main trends observed amongst consumers is “I want it all”. Customers are looking for multifunctional benefits and ingredient-based products. This is particularly reflected in deep impact products, the performance of which ...

    May 2016 | US$990 | Add to cart | View details

    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Procter & Gamble is in the middle of a significant transition as it streamlines its beauty portfolio. While it is too early to assess the benefits of the divestments, the company has made a strategic move, but would benefit from addressing immediate ...

    May 2016 | US$570 | Add to cart | View details

    Country Report

    Skin Care in Tunisia

    Consumers boosted demand for skin care products because they became increasingly aware of their skin care. They often express a preference for skin products with natural ingredients which became widespread among direct sellers in recent years such as...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Saudi Arabia

    Saudi women are highly conscious of their appearance; hence skin care is a very important aspect of their beauty regimen. From regular moisturisers to sophisticated anti-agers, they like to invest in high-end, good-quality products which make their ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Pakistan

    Skin care products continued to witness strong demand among Pakistani consumers during 2015. Skin care brands such as Fair & Lovely, Pond's, Nivea, Dove, Vaseline and others continued to promote their brands across print, television and radio ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Hong Kong, China

    Skin care current value sales grew by 5% in 2015 to reach HK$8.4 billion. This represents a drop in performance from the 6% growth recorded in 2014, which can mainly be attributed to reduced spending on skin care products by mainland China tourists.

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Lithuania

    Increasing purchasing power and diminishing sensitivity to prices have raised demand for higher quality skin care, which benefited value sales in 2015. At the same time, consumers became more educated about specific ingredients and did not mind ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Algeria

    Skin care saw strong growth in Algeria in 2015 due to the rising awareness of the importance of caring for the health of the skin. More young people and older adults have become concerned about their appearance and this has made them more aware of ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Hungary

    Skin care continued to increase in 2015 and the category registered current retail value growth of 7%. The category had already recovered from crisis during the review period but growth picked up significantly in 2015. The growing importance of ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Taiwan

    Current value growth in skin care slowed down slightly in 2015, but overall remained healthy. Growth was driven by younger consumers starting their beauty routine earlier. Manufacturers were keen to target this group, and there is also increasing ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Uruguay

    Over the review period skin care consumers tended to prefer facial care products over body care, with the former accounting for a 65% share of overall value sales in 2015. Within facial care, anti-agers remained the biggest category, followed by ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Ireland

    Skin care experienced current value growth of 2% in 2015, with sales in the category rising to €144 million. This growth was in line with the 2% value CAGR recorded in skin care over the review period as consumer demand is increasing for skin that is...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Guatemala

    2015 saw current value sales of skin care increased by 6% to reach GTQ566 million. The category continued to register higher levels of sophistication and dynamism during the year, with new products introduced by several different brands and ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Israel

    Consumers prefer the quality of international products, however, they are more expensive than domestic products. For this reason, consumers have begun purchasing more skin care products on the internet, where they can purchase the products they want ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Azerbaijan

    With the development of modern retailing over the review period and the increasing number of beauty specialist retailers, which are the main sellers of skin care premium brands, the demand for these products continued to rise in 2015. Over the review...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Peru

    In 2015, skin care declined by 5% in volume terms and 1% in current value terms to n/s846 million. Skin care recorded 3% growth in current value terms in 2014. The poor performance was limited by the economy, with many categories recording a decline ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Colombia

    Generalisation through multipurpose products instead of specialisation is what consumers look for in times of economic uncertainty and skin care is no exception. For example, instead of using hand care, a product that declined by 1% in 2015, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Ecuador

    Ecuadorian consumers emphasise general purpose care and products with multiple benefits, which are very useful for the complete body. This showed an increasing urgent quality and versatility regarding different skin types. Besides, the increasingly ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Uzbekistan

    Skin care is a category which is still developing in Uzbekistan. Many Uzbek consumers are still unaware of the advantages of various skin care products. Therefore, universal skin care creams are the most popular in the Uzbek market. Most of these ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in China

    The economic downturn in China has resulted in a fall in consumer confidence, leading to a consumer reluctance to purchase more higher-priced skin care products. As such, skin care saw a slowdown in 2015, posting current value growth of 7%, down from...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Kazakhstan

    Kazakhstan’s continental climate means that people living in the country face very cold winters and very hot, dry summers and this contributes to the need for skin care products among the country’s population. There is a trend in Kazakhstan for ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Serbia

    The two dominating manufacturers in skin care – L’Oréal and Beiersdorf – continued to compete with one another for the leading position in 2015. However, Beiersdorf’s sales share stagnated in 2015, despite numerous new products launches, while ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Slovenia

    Skin care suffered from the difficult economic environment in 2015, as economic and political expectations had no positive impacts on consumer spending. Current value sales declined marginally in 2015, which was a little worse than marginally ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Mexico

    Firming/anti-cellulite body care recovered during 2015, posting 10% current value growth after a negligible decline in 2014. The reason for the contraction of firming/anti-cellulite body care during 2014 was consumers giving preference to general ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in the Czech Republic

    Anti-agers was a driver of growth, with retail sales up by 2% in current terms to CZK958 million. Mass anti-agers dominated sales in 2015 – the category outperformed premium anti-agers and accounted for 91% of total retail value sales in anti-agers. ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Denmark

    The use of natural ingredients in skin care products continued to become more common in 2015, driven by greater demand from consumers. While natural-based products were once regarded as alternative, they are now being increasingly seen as mainstream ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in France

    In 2015 there were two major trends in skin care. The first was the success of brands which belong to players such as Aesop and Kiko Milano. Mono-brand retailers offer a unique shopping experience to consumers. The second was the progression of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Austria

    According to a study conducted by the trade association Kosmetik Transparent, 44% of Austrian women use skin care products positioned as “natural” on a daily basis. These are perceived to be more skin friendly and safe. The study also showed that ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Canada

    Skin care registered growth of 4% in current value terms in Canada in 2015, to reach C$2.0 billion. With solid growth recorded in skin care in Canada over the review period, manufacturers faced strong competition to gain share in what was an ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Slovakia

    Skin care is benefiting from rising economic conditions in the country, meaning that consumers are able to spend more on these products. Strengthening problems with acne or other skin care, while investing more into quality anti-agers or skin ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Vietnam

    After many scandals and warnings about the harmfulness of using fake and cheap beauty and personal care products through social networks and media, more and more people are willing to spend more on high-quality products, especially organic or natural...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in South Africa

    Many consumers faced rising economic constraints towards the end of the review period, as a result of high inflation and unemployment. A weakened rand also impacted the price of imported products within skin care, resulting in price increases for ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Thailand

    With rising image-consciousness amongst Thai consumers, skin care remained by far the most valuable category in beauty and personal care in 2015, with value sales of Bt65.6 billion, and saw strong current value growth of 9%. With aggressive ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Ukraine

    In 2015 Ukrainians forced to heavily economise on products other than first-necessity ones were noted for switching to products that allowed them to have primarily basic skin care. Facial moisturisers and anti-agers generated the highest shares of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Belarus

    In 2015 most consumers switched their focus from natural skin care products towards value for money. Nevertheless, the strong focus of domestic producers on natural ingredients allowed this factor to impact consumer preference, but it became a ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in the US

    The US beauty and personal care market is drawing inspiration from South Korean beauty, with this influence being particularly strong in skin care. Since 2011, South Korean brands have rapidly expanded their presence in the US through online ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Bolivia

    Bolivian consumers are more concerned about their physical appearance and make efforts to improve their personal image. As a consequence, consumers demand products that help them to meet their specific needs.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Latvia

    Skin care products with essential oils witnessed increasing attention from Latvian consumers, supported by new product launches. Moreover, as disposable incomes increased, consumers could afford to spend more on beauty products; therefore, anti-agers...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Nigeria

    Skin care performed well in 2015, registering 11% growth in current value terms. Growth in the category is being driven largely by growth in the urban population, particularly among women consumers, who are increasingly involved in formal and ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Costa Rica

    As seen in other beauty and personal care categories, skin care demand is also going through a stabilisation process, where buyers constantly look for discounts and promotions, whilst moving towards innovation and added-value features more ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Croatia

    Brand recognition, loyalty and media presence are the key tools for sales in skin care. It is not by chance that the most recognised and advertised brands have the biggest category shares. The two largest players in skin care also have a huge ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Estonia

    Rising consumer concerns about cosmetic ingredients and their effects shaped skin care in 2015. As a result, there was a stronger focus on milder and safer products. This led to increasing interest in premium brands and, at the same time, due to the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Greece

    Value sales of skin care, the largest single category within beauty and personal care in Greece, remained under heavy pressure in 2015. Ongoing promotional intensity and a shift in distribution channels meant that Greek consumers were even keener to ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Venezuela

    Skin care is not a price-controlled category. Nonetheless, supply chain issues were largely responsible for volume sales decreases in 2015. Obstacles to the purchase of inputs, packaging and raw materials continued to be responsible for weak levels ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Chile

    Women continue to increase their concern about skin appearance. Due to the fact that the percentage of women working has continued to increase and there is a general improvement of the living standards, on average women are more likely to increase ...

    Apr 2016 | US$990 | Add to cart | View details
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