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Skin care market research

Euromonitor has the world’s most comprehensive research on the skin care category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the skin care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our Skin Care market research answer questions such as:

  • What is the market size of skin care products?
  • What are the major brands in skin care?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

results

 

Country Report

Skin Care in Malaysia

Skin care was one of the most dynamic categories in Malaysian beauty and personal care. Even though it achieved large value sales, it still recorded fairly strong growth. This strong performance was attributed to many factors. Rapid urbanisation ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

The Multifaceted Evolution of Global Beauty

With major markets, including the US, Brazil and China, witnessing growth pressures and innovation becoming saturated, the beauty industry needs to find new frontiers for expanding revenue potential. Cross-category product developments have been ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Skin Care in Saudi Arabia

There was growing interest in following a daily skin care regime amongst Saudis at the end of the review period. This trend was encouraged by rising disposable incomes, but also by a growing focus on grooming amongst both men and women, and the ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Customisation and Increasing Segmentation Spell Growth in Beauty

As emerging markets grow in strategic importance with the expansion of the middle class, as wealthy developed markets reach maturity, manufacturers are on a quest to find the right balance for growth, although further challenged by consumer diversity...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Skin Care in Hong Kong, China

Skin care recorded a stronger current value growth in 2013 versus 2012. Skin care remained an integral component in consumers’ grooming regime, as they placed high focus on maintaining their appearance. The ageing population in Hong Kong, China saw ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Japan

After four years of decline growth turned positive (up by 2%) in 2012 and grew marginally in 2013. The category’s recovery is mainly due to the increasing presence of value-added products. Towards the end of the review period, manufacturers came to ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Nigeria

Skin care performed well in 2013, with 12% growth in current value terms. Growth in the category was driven by intense marketing activities by producers, as they competed for value share using discounted prices, advertising and wider distribution ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Portugal

Portugal is typically a skin-care driven landscape with regard to beauty and personal care, with skin care claiming a 20% share of overall value sales in the market. Portuguese consumers show a tendency to choose specific features, as they are ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in the United Arab Emirates

2013 saw an influx of expatriates moving to the United Arab Emirates from Western European countries including France, Italy and Spain in search for better job prospects as well as Arab countries such as Egypt, Syria and Lebanon in search of ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Belarus

Stabilisation of Belarus’s economy continued in 2013, with all categories of skin care registering positive growth in both volume and value. Demand for the essential general purpose body care products in body care, facial moisturisers and anti-agers ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Ireland

Skin care was valued at €121 million in 2013, up 1% in current terms on the previous year. Despite several years of economic uncertainty, skin care has continued to defy the odds and see year-on-year growth since the economic crash in 2008. Skin care...

Sep 2014 | US$900 | Add to cart | View details

Company Profile

GlaxosmithKline Plc in Beauty And Personal Care

GlaxoSmithKline’s core focus in beauty and personal care is oral care. It has seen strong growth over the review period with the Sensodyne brand, although less premium Aquafresh has seen a sharp drop in sales in the key US market. The company ...

Sep 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Russia

A slowdown in income growth impacted consumers of Russian skin care products in 2013. Their choices became more selective and they were only willing to pay for effective solutions, while looking for discounts and special deals. In 2013, there was ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Indonesia

2013 continued to record a heavier emphasis on natural ingredients within skin care, both by leading multinationals as well as prominent local players. For example, Unilever launched Pond’s White Beauty containing Korean ginseng, while Monica Hijau ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Brazil

In 2013, skin care registered current value growth of 5% and reached R$9.4 billion. This moderate growth was impacted by the economic slowdown combined with the rise in the exchange rate of Brazilian reais against US dollar, which impacted unit ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Beauty and Personal Care

Unilever was a strong player in global beauty and personal care in 2013. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Under its ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Natura Cosméticos SA in Beauty and Personal Care

Despite being almost entirely reliant on the Brazilian market, Natura ranked 14th globally in 2013 in beauty and personal care. It is the leader in Brazil despite being a direct seller. Its successful implementation of a direct selling model has ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Belgium

While the success of BB and CC creams continued in facial make-up, the wave of ultra-convenient, ‘total effect’ and all-in-one products spread to skin care in 2013. This was exemplified by the launch of Nivea Lait Corps Sous La Douche (In-Shower Body...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Switzerland

Skin care in Switzerland continues to be driven by demand for products that claim to reduce or prevent the signs of ageing. This growth is clearly driven by demographic trends, and the large numbers of baby boomers. Manufacturers therefore introduced...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in the Netherlands

Skin care is the biggest category within beauty and personal care. In 2013 the category experienced slight negative value growth. The economic situation and the harsh government policies to balance the national budget took their toll on consumer ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Amway Corp in Beauty and Personal Care

Amway is a global player in beauty and personal care (BPC) with a strong presence in China and a fast emerging presence in India. The company however has begun to face stronger competition from other direct sellers in China such as Nu Skin while it ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Revlon Inc in Beauty and Personal Care

Revlon’s eponymous brand is one of the most recognised labels globally. It has established a multinational presence, but remains heavily reliant on the mature and competitive US market. Revlon has maintained its share in nail products, but a slow ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

L‘Oréal Groupe in Beauty and Personal Care

L’Oréal has successfully managed to drive growth despite difficult market conditions due to its exclusive beauty focus allowing it to dedicate more resources to R&D and marketing. L’Oréal also proactively targets white spaces through coverage across ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in France

The main story of 2013 is the impressive success of Nivea Lait Corps Sous la Douche by Beiersdorf (France) SA, which is the first body moisturiser which works in the shower. Launched in 2012, this general purpose body care shows that women were ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Thailand

Consumers’ rising sophistication and education level saw them become more conscious of their image, and thus more willing to invest in skin care to keep up their appearance. Increased exposure to international beauty trends through the internet and ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Oriflame is a leading player in the BPC direct selling market. It has faced several challenges, however, as sales in Eastern Europe wane. It is also overly reliant on the unstable Russian market, where recent political upheaval is having an impact on...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Chile

A positive economic performance in Chile resulted in strong demand for skin care products from both men and women. An increasing number of consumers were exposed to a wide variety of skin care products, such as skin care products enhanced with ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

L‘Occitane International SA in Beauty and Personal Care

L'Occitane International SA, a French manufacturer of natural beauty products, has seen rapid growth over the review period, benefiting from the increasing demand for premium, natural cosmetics in emerging markets such as Asia Pacific and Latin ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Serbia

Skin care saw current value growth of 5% in 2013, which considering the inflation does not show any significant growth. However, it does reflect something else. Even though low, optimism is slowly returning to consumers. There are still major ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Norway

Within skin care, anti-ageing had the best performance in 2013. Several players within skin care also saw the demand for these products among younger consumers, and they were developing products that are aimed not only at older women and men, but ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in the United Kingdom

Skin care reached sales of £2.1 billion in 2013, following a 2% increase from 2012. With the economic climate showing some progress, consumer confidence started improving. While prices of skin care have experienced a small rise, volume sales remained...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Iran

As a result of the awareness created by key suppliers, many Iranians looked for “professional” skin care products with specific functions. This initiated serious competition among key players. In addition, from the middle of the review period, many ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Mary Kay Inc in Beauty and Personal Care

Mary Kay has seen strong growth in recent years underpinned by its growing Chinese presence. It has also managed to buck the downward trend faced by other direct sellers in the North American market by building a stronger presence among ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Colombia

Single function products in skin care are losing ground to multifunctional products which meet more than one need related to the preservation, protection and regeneration of skin properties. Moisturising is now considered a commodity property in skin...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Canada

In 2013, current value sales of skin care grew by 4% to reach C$1.8 billion. Canadians – women and increasingly men - are paying attention to their skin’s appearance. It is an essential part of most women’s daily routine, and men are increasingly ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in the Czech Republic

In 2013, skin care value sales remained fairly flat, a development that started in 2011. For Czech consumers, it remained vital to use highly effective products with added benefits. However, the price of these products was important, with consumers ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Finland

At time of numerous product innovations and booming of anti-ageing serums and novelty value products, one might assume that standard products such as Nivea Crème by Beiersdorf Oy would have no edge for increasing its sales. However, demand for this ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Avon Products Inc in Beauty and Personal Care

Avon’s fortunes have sharply diminished in recent years. Where it previously benefited from an early move into China, China is now among its heaviest burdens with too much indecision over its retail model and high legacy operational costs. In North ...

Jul 2014 | US$525 | Add to cart | View details

Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Estée Lauder has performed strongly thanks to expansion in emerging markets, frequent new product launches and timely identification of market opportunities. Its focus however, remains too narrow in terms of categories in comparison to some of its ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Uruguay

During 2013 skin care products returned to double-digit growth delivering an 11% rise in current terms, up from 8% in 2012. Increasing disposable income among middle- and lower-income demographics fuelled growth in skin care products, particularly ...

Jul 2014 | US$900 | Add to cart | View details

Global Briefing

Beauty in Latin America: A Revolution of Expectations

A new middle class has emerged in Latin America, less affluent than the traditional middle class but hugely aspirational. Economic growth might have cooled, but Latin Americans are more engaged with beauty and personal care than ever before, and they...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Skin Care in the US

New product innovations drove value growth in skin care in 2013. Items such as blur creams and face oils promising to make skin look better proved popular with consumers. Blur creams are a skin care and colour cosmetics hybrid, as they contain both ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Pakistan

2013 saw international brands continue with their extensive marketing campaigns. Unilever was once again at the forefront in terms of advertisements and consumer engagement. It also invested heavily on making its products available at all retail ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in India

Driven by the commercials and new claims on the product packaging, consumers started to pay more attention to their skin care needs in 2013. In addition, many consumers started to switch from mass to masstige brands which were claimed to be better ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Argentina

Due to very hectic lifestyles, local consumers had increasingly less time to devote to personal care and demanded products with quick and effective solutions. Beiersdorf (Argentina) SA launched an innovative product, Nivea Shower Bajo la ducha, a ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Procter & Gamble, despite being the leading beauty and personal care player, is losing ground due to not adapting to market shifts quickly enough. Going forward, its success will depend on creating new segments as it has lost ground to its key ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Morocco

Overall skin care enjoyed ongoing consumers’ demand in Morocco. The growing urbanisation and higher employment in urban areas led consumers to pay more attention to their personal appearance. Furthermore, the wider availability of skin care products ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Nu Skin Enterprises Inc in Beauty and Personal Care

Nu Skin is a US-based direct seller of premium BPC products. It saw explosive growth in the Chinese market in 2012/2013. However, in early 2014 it became the subject of an investigation by Chinese authorities into its practices in the country. The ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Skin Care in Kenya

Growing interest in natural products among consumers saw manufacturers develop and enhance their products by including natural ingredients, such as shea butter, coconut oil, jojoba oil, neem and aloe vera, in their end products with an aim of tapping...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Spain

In 2013 value sales of skin care declined by 1% in current value terms. Little movement took place in the category during the year. The fact that the good economic indicators have not yet been felt by the average Spanish consumer supported the ...

Jul 2014 | US$900 | Add to cart | View details
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