Skin Care

Market research on the skin care market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Skin Care in Eastern Europe

Jul 2018

Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...

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Country Report

Country Report

Skin Care in Kenya

Jul 2018

Companies continue to actively promote, market and educate consumers about their skin care products and the benefits they can provide, which is helping to drive category growth. With rising urbanisation and a growing middle class more consumers in ...

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Country Report

Country Report

Skin Care in New Zealand

Jun 2018

Anti-agers saw strong current value growth in 2017. This was thanks to new technological developments, including formats, and as the population is ageing. Some younger consumers also use such products to try and stop the onset of ageing altogether. ...

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Country Report

Country Report

Skin Care in Vietnam

Jun 2018

Whitening products seem to be the most demanded in skin care, not only in Vietnam but also in other Asian countries. They are present in various categories from facial moisturisers and facial cleansers to body care. Vietnamese girls prefer to use ...

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Country Report

Country Report

Skin Care in Peru

Jun 2018

Volume sales of skin care declined in 2016 and 2017 and current value sales increased due to small unit price increments. The poorer volume sales were caused by economic deceleration. Consumers who are already accustomed to using skin care products ...

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Country Report

Country Report

Skin Care in Taiwan

Jun 2018

The forecast period is expected to see skin care register healthy value growth at constant 2017 prices. Despite the category’s already large size and the fact that demand is already quite mature in many skin care categories, these products are ...

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Country Report

Country Report

Skin Care in Macedonia

Jun 2018

In 2017, skin care continued to experience significant premiumisation. This was especially the case in general purpose body care, as well as niche categories including anti-agers, toners and firming/anti-cellulite body care. Overall, however, skin ...

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Strategy Briefing

Strategy Briefing

Voice of the Industry: Beauty and Personal Care

May 2018

In the Industry Insights survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on an Industry Insights survey of 613 professionals ...

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Country Report

Country Report

Skin Care in Nigeria

May 2018

Skin care is expected to continue to post strong growth over the forecast period. Population growth, increasing incomes and rising demand for value-added products due to the growing middle class and consumer sophistication will help to drive growth ...

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Country Report

Country Report

Skin Care in Egypt

May 2018

Skin care is one of the biggest categories to witness a huge increment in unit prices in 2017, due to the free fluctuation of the Egyptian pound and customs. By the third quarter of 2017, the unit prices increased whereby some brands tripled in price...

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Country Report

Country Report

Skin Care in Australia

May 2018

Skin care is projected to increase in value terms at constant 2017 prices over the forecast period, with all categories expected to see growth. This positive performance can be attributed to the increased attention consumers are paying to their skin ...

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Country Report

Country Report

Skin Care in Singapore

May 2018

There were a significant number of new launches of beauty devices at the end of the review period, such as SK-II’s Magnetic Booster and Nuskin’s ageLOC LumiSpa. Mass brand player, Neutrogena, also introduced its Fine Fairness Light Mask, a new ...

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Country Report

Country Report

Skin Care in Bulgaria

May 2018

In 2017, the most notable skin care launches were those addressing urban lifestyle challenges. Innovation efforts were directed towards launching customised products with natural ingredients featuring plant, herbal or fruit extracts to deliver ...

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Country Report

Country Report

Skin Care in the United Kingdom

May 2018

Many consumers who adopt healthy lifestyles include skin care as an integral part of their daily routines. In general people are becoming better educated through the growing use of social media and published information on products. Natural and ...

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Country Report

Country Report

Skin Care in Algeria

May 2018

Skin care products are expected to witness positive sales dynamics over the forecast period. Strengthening competition will push companies to perform aggressive marketing campaigns in order to make people believe in the necessity of their skin care ...

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Country Report

Country Report

Skin Care in the US

May 2018

Skin care in the US has evolved from mainly addressing skin issues, such as acne or wrinkles, to a wider, holistic view of maintaining skin health and ensuring a glowing, dewy, moisturised complexion at all ages. Skin care benefited from increased ...

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Country Report

Country Report

Skin Care in Norway

May 2018

Chemists/pharmacies saw its value share in skin care increase in 2017. The continued strong performance of the channel is a result of a strong focus on service, premiumisation and natural products. Consumer demand for premium-positioned products that...

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Country Report

Country Report

Skin Care in Finland

May 2018

Skin care was hit hard by economic downturn, and the decline in sales continued until 2016. However, 2017 saw healthy value growth, and positive rates are expected to continue in the forecast period. Although skin care is mostly a mature area and ...

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Country Report

Country Report

Skin Care in Chile

May 2018

Although skin care registered healthy current value growth in 2017, it did not match the performance seen in 2016. With the continuous deceleration of the Chilean economy, consumers were more price-sensitive, and tended to buy products on promotion. ...

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Country Report

Country Report

Skin Care in Romania

May 2018

Skin care in Romania continued to register solid current value growth in 2017 thanks to consumers wanting healthy, glowing and youthful skin, with this driving demand for products offering more than just basic benefits. Skin care routines are no ...

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