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Market research for skin care

Euromonitor International has the world's most comprehensive research on skin care within the beauty and personal care.

We monitor and analyse the skin care category trends, within the global beauty and personal care market; from in-depth total market size and share data and analysis , to specific category level information. Our products are a resource for your entire organisation, helping you with planning, strategic development, marketing, mergers and acquisitions and brand management.

Categories in beauty and personal care include:

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    Country Report

    Skin Care in Japan

    Following the positive performance recorded in 2013, skin care in Japan continued to grow in 2014, posting a current value increase of 3% to reach sales of ¥1,633 billion. VAT was raised from 5% to 8% in April 2014, which led to changes in consumers’...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Nigeria

    The skin care category is quite active, with a wide range of brands, mainly mass, present to satisfy the demands of a growing population, which is also seeing a growing middle-class. Many mass brands now claim to have added benefits, such as skin ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Oriflame Cosmetics SA in Beauty and Personal Care

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Skin Care in Germany

    The trend for in-shower body lotions, pioneered by Beiersdorf’s Nivea brand in 2013, remained influential in 2014, with more brands launching similar in-shower products, such as Eucerin as well as private label lines, for example dm’s Balea ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Romania

    During 2014, Romanian consumers became more educated in their attempts to make the best acquisition choices within their available budgets. The growing understanding of the importance of using healthier beauty and personal care products with natural ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Kenya

    In addition to the growing interest in natural products among Kenyan consumers, which saw manufacturers develop and enhance their products by including natural ingredients such as shea butter, coconut oil, olive oil, jojoba, neem and aloe vera ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Portugal

    Skin care in Portugal is a highly competitive category in which developments are generally driven by the development of new concepts and ongoing technological innovation. In line with the constant ageing of the Portuguese population, the major trend ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in South Korea

    Unit price showed a moderate growth across most of the category except for products where mass brands showed a strong presence. For instance, the unit price of anti-agers declined by 5% in 2014 due to the high popularity of mass brands.

    Jun 2015 | US$990 | Add to cart | View details

    Global Briefing

    Health-based Beauty Resetting Industry Standards

    The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new ...

    Jun 2015 | US$1,325 | Add to cart | View details

    Country Report

    Skin Care in Morocco

    Skin care benefited from ongoing consumer demand in 2014. Thus, value sales of skin care increased by 9% in 2014. Growing consumer preoccupation with a healthy skin and presentable appearance boosted value sales. Furthermore, the wide regional ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Serbia

    There were many new launches within Serbian skin care in 2014, but almost all of them came from Beiersdorf. The producer lost its leading position to L’Oréal back in 2013 and made a concerted effort to regain it.

    Jun 2015 | US$990 | Add to cart | View details

    Company Profile

    Kao Corp in Beauty and Personal Care

    Kao faces challenging prospects on account of being overly reliant on its home market, Japan, which has limited growth prospects. It is necessary for the company to pursue global expansion more actively, while continuing to focus on Japan; however, ...

    Jun 2015 | US$570 | Add to cart | View details

    Country Report

    Skin Care in Slovakia

    Skin care remained in positive value sales growth in 2014, as a 1% increase was seen. Product and packaging innovations were the main factors that fuelled the growth of the category. For consumers it was important to use products with stronger ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Australia

    Cosmeceutical skin care brands are gaining popularity in Australia, as consumers seek innovative and effective products that contain active ingredients. Cosmeceuticals combine cosmetic and pharmaceutical ingredients and their popularity comes as ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Argentina

    Skin care grew by 31% in terms of current value sales in 2014. The global trend is an increasing awareness about skin care. Sun protection, anti-age treatments, anti-cellulite treatments etc are more important among the Argentinian population than ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Dominican Republic

    Dominicans are quite concerned about taking proper care of their skin despite the fact that money is still an important factor influencing purchasing decisions. The wider availability of skin care products in modern and traditional channels enables ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Guatemala

    Skin care in Guatemala has a limited consumer base of middle-to-upper-income consumers, since people living in poverty do not use these products since they cannot afford them. However, mass brands such as Avon, Nivea and L’Oréal registered stronger ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Ecuador

    The government’s constant redesign of its structure to develop more local production has affected skin care. In December 2013 the COMEX (External Commerce Committee) created import barriers through the 116 Resolution. They were created to improve ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Costa Rica

    Different ages of consumers (mainly women, but increasingly men) are paying more attention to the appearance of their skin. The ongoing changes in habits due to hectic lifestyles and special needs are boosting the main developing trends under ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in the United Kingdom

    In 2014, skin care recorded current value growth of 2%, with a 2% gain registered by body and facial care and a 3% increase achieved by hand care. New formats, multi-functional products and promotional offers helped to drive growth in this already ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Italy

    Italy is becoming one of the most important markets in Western Europe for organic and natural products, both in foods and non-foods. Consumers are increasingly embracing products whose ingredients are locally sourced, natural or organic certified, as...

    Jun 2015 | US$990 | Add to cart | View details

    Company Profile

    Nu Skin Enterprises Inc in Beauty and Personal Care

    Nu Skin, the US-based direct seller of premium BPC products, suffered a substantial decline in sales in 2014, following the temporary close of business in China, its largest market. This followed accusations in the press of pyramid selling. Although ...

    Jun 2015 | US$570 | Add to cart | View details

    Global Briefing

    Evolving Habits in Global Beauty

    Diverse trends have been unfolding impacting beauty habits in the global market. Technological developments at both consumer and industry levels have had an impact on the rising demand for customisation and convenience, particularly dominant trends ...

    Jun 2015 | US$1,325 | Add to cart | View details

    Global Briefing

    The Future of Skin Care: Game-changing Trends and Influencers

    Skin care remains the key revenue driver in beauty with global sales exceeding US$111 billion in 2014. Beyond China, Indonesia and India will be key growth markets by 2019. Demand and innovation are driven by multiple factors. On one hand, technology...

    Jun 2015 | US$1,325 | Add to cart | View details

    Country Report

    Skin Care in Azerbaijan

    Towards the end of the review period more Azerbaijani consumers believed that facial care was very important in healthy skin maintenance and thus this type of product recorded positive dynamics. When it comes to skin care products, particularly those...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Mexico

    During 2014, consumers prioritised their expenses and showed a tendency to select basic skin care over specialised products; for example while general purpose body care grew by 4% in value terms, hand care only increased by 2%, and while facial ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Chile

    The main consumer group driving skin care growth was the increasing number of women at all income levels who are accessing full-time jobs more than ever before, who are more independent and optimistic about their lifestyles, as well as more ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in South Africa

    Despite the economic hardships facing the country and the strain on mass household incomes, consumers continued to support skin care products. Skin care saw consistent value growth in 2014 relative to the previous year, of 10%. The competition ...

    May 2015 | US$990 | Add to cart | View details

    Global Briefing

    Beauty Corporate Landscape: Mind the Gap Between Core Business and New Opportunities

    Larger manufacturers are streamlining their portfolios to achieve greater competitiveness in the face of growing pressure from smaller players with a narrower but more in depth focus. This is increasing segmentation in the industry; however, in the ...

    May 2015 | US$1,325 | Add to cart | View details

    Country Report

    Skin Care in Cameroon

    Growth in skin care is driven by intense marketing activities by players, as they competed for value share using discounted prices, advertising and wider distribution networks leading to growth of 11%. The environment was marked by the intensive ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Bolivia

    Bolivians continued to look for additional benefits in their skin care products in 2014. Moisturising properties are no longer enough for consumers and skin care products must now also offer sun protection or other benefits. Products that offer ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Georgia

    Facial care was the key category in 2014, accounting for 63% of skin care value sales that reached GEL22 million. The high variety of products stimulates purchases of more than one product; one who buys day care products is likely to buy products for...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Macedonia

    Skin care achieved 2% current value growth in 2014, reaching sales of MKD813 million. This growth was indicative of stagnant population numbers and because consumers were trading down and reducing their spending on skin care products due to limited ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Bosnia-Herzegovina

    Relative to the review period’s current value CAGR of -2%, stagnation in 2014 indicates things may be looking up for skin care in Bosnia-Herzegovina. The economy did not make any significant recovery during 2014, but body care in particular managed ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Canada

    Skin care reached sales of C$1.8 billion in 2014, following a 4% increase from 2013. With the economic climate showing some progress, consumer confidence started improving. The Canadian skin care market saw healthy growth over the review period. ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Denmark

    An emerging trend across beauty and personal care, not least in skin care, is the growth in use of oils in product launches. This trend however necessitates the need to educate consumers in the benefits of oil usage as many consumers have negative ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Croatia

    The hype about anti-agers seems to be over; their fast growth has now turned into a decline in current value terms. It, however, does not mean that volume sales of anti-agers are declining as well: The number of new launches shows that there is ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Estonia

    Skin care saw growth in 2014 as consumers in Estonia were becoming more confident in economic terms and started to purchase more expensive and premium brands. Estonians’ awareness about different skin care products and ingredients increased. This led...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Uruguay

    Facial care remained the largest and most dynamic skin care category in Uruguay during 2014, accounting for 65% of total skin care retail value sales and increasing in current value by 10%. Anti-agers continued to account for the highest proportion ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Iran

    Thanks to the widespread advertising of skin care brands on national and satellite television and in printed media such as newspapers and magazines, Iranians became more eager to purchase these products in 2014. Many domestic and international ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Latvia

    The growing popularity of multifunctional oils was one of the main trends observed in skin care in Latvia in 2014. Buyers particularly appreciated the dry oils, which are absorbed almost immediately and do not make skin greasy. Moreover, oils and ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Tunisia

    The main trend in 2014 was the increasing demand for skin care products with several benefits. Consumers sought functional and affordable products in order to save time and money. Manufacturers focused on products including different benefits, such ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Lithuania

    Skin cares performed strongly in 2014, uninhibited by the large starting base. A combination of factors were at play. Economic improvement was crucial to sales growth, as were innovative new launches by companies and increasing supply of (and demand ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Israel

    As consumers became more aware of health and wellness in recent years, this trend also slowly shifted to skin care. In 2014 consumers began to look for more natural products, and therefore companies tried to meet this need. For example, in 2014 ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Norway

    With solid growth recorded in skin care in Norway over the review period, manufacturers faced stiff competition in gaining market share in what was an increasingly lucrative market. This resulted in a range of product innovations within leading ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in the United Arab Emirates

    The United Arab Emirates is experiencing an economic boom, which led to strong demand for expatriate workers from all over the world. This, coupled with rising disposable incomes amongst the existing residents of the country, led to healthy growth in...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Turkey

    In 2014, skin care was one of the most dynamic categories within beauty and personal care, growing by 16% in current value terms, slightly higher than the CAGR of 14% achieved over the review period. Growth in 2014 was primarily stimulated by a high ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in China

    Young consumers, born in the 1980s and 1990s, with their rising consumption power, are more willing to spend money on facial care at an earlier age, compared to the post 1970s generations, who may have higher disposable incomes. Skin care, such as ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Colombia

    After the boom of BB (“blemish balm”) multifunctional creams, consumer interest is increasing for CC (“colour correction”) creams, which have been considered a non-disruptive evolution of BB creams. Manufacturers like Belcorp claim they offer a ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Russia

    The economic and political situation in the country in 2014 affected consumer preferences regarding skin care products, as well as their purchasing decisions. On the one hand, due to growing inflation, consumers’ purchasing powers declined and they ...

    May 2015 | US$990 | Add to cart | View details
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