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Taiwan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan.

Taiwan StatisticsConsumer Lifestyles in Taiwan

Taiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Country Report

    Air Care in Taiwan

    Feb 2018

    Electric air fresheners contributes the highest value sales within air care over the review period, partly due to higher unit prices. Despite this, electric air fresheners posted a decline in both volume and current value terms in 2017, resulting ...

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    Country Report

    Bleach in Taiwan

    Feb 2018

    Bleach declined in both retail volume and current value terms for most years in the period 2005-2017, as most Taiwanese found its odour unpleasant and even pungent. Thus, there was a general shift away from bleach for everyday use, including for the ...

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    Country Report

    Dishwashing in Taiwan

    Feb 2018

    More consumers have started paying close attention to the ingredients of dishwashing products, and thus they increasingly prefer more-natural/eco-friendly/organic options. Regarding the huge price differences between standard chemical-based ...

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    Country Report

    Home Insecticides in Taiwan

    Feb 2018

    Both the Taiwanese government and the public have paid serious attention to dengue fever, especially in the summer since 2015, leading to the government successfully suppressing dengue fever outbreaks in 2016 and consumers getting used to home ...

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    Country Report

    Laundry Care in Taiwan

    Feb 2018

    Liquid detergents recorded the highest current value growth within laundry care in 2017, while concentrated liquid detergents posted the highest value sales. Taiwanese consumers continued to shift from powder detergent to the liquid format, as most ...

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    Country Report

    Home Care in Taiwan

    Feb 2018

    Home care posted steady current value growth in 2017. Despite home care being a largely mature market, new products and more eco-friendly products launched at higher unit prices or with multiple functions supported growth of home care. There was ...

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    Country Report

    Polishes in Taiwan

    Feb 2018

    Limited by high humidity and temperatures in Taiwan, polishes are not well accepted among the Taiwanese. Sales of floor and metal polish are negligible, as consumers find them unnecessary under most circumstances. With regard to furniture and shoe ...

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    Country Report

    Surface Care in Taiwan

    Feb 2018

    All categories within surface care posted a positive performance in 2017, mainly due to tropical weather prompting consumers to pay more attention to hygiene and cleanliness at home. This suggests greater opportunities for surface care products. ...

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    Country Report

    Toilet Care in Taiwan

    Feb 2018

    Toilet care is a mature category in Taiwan, despite consumers looking for better methods to clean their toilets and improve bathroom smells. With such demand, manufacturers continued to invest in product development with new scents/new models ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Taiwan

    Jan 2018

    Taiwan’s economic growth over the review period failed to be felt by most of the population, leading to continued weak purchasing power. Despite this, there remains strong demand for brands and their associated design and quality. More people are ...

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    Country Report

    Convenience Stores in Taiwan

    Jan 2018

    The convenience stores channel in Taiwan is very well-developed, with high store density across urban and rural areas. The leading chains increasingly shifted their focus to foodservice in 2016 and 2017. This tapped into the consumer trend of seeking...

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    Country Report

    Direct Selling in Taiwan

    Jan 2018

    The appeal of direct selling amongst consumers fell somewhat over the review period. Membership numbers for direct sellers are currently under half of those at the highest point, recorded in 2010, according to official statistics. Competition from ...

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    Country Report

    Discounters in Taiwan

    Jan 2018

    There were no discounters operating in Taiwan at the end of the review period, and there are currently no expectations of any entering the market over the forecast period....

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    Country Report

    Electronics and Appliance Specialist Retailers in Taiwan

    Jan 2018

    Electronics and appliance specialist retailers which specialise in home electronics had a brief respite from declining sales in 2016, as sales rose due to government policy initiatives. The government introduced a programme to partially reimburse ...

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    Country Report

    Health and Beauty Specialist Retailers in Taiwan

    Jan 2018

    The rapid ageing of Taiwan’s population drove strong demand in 2017, with optical goods stores and other healthcare specialist retailers achieving especially dynamic growth. Taiwan has seen an acceleration in the growth of those aged 65 and above, ...

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    Country Report

    Home and Garden Specialist Retailers in Taiwan

    Jan 2018

    With house prices out of reach for many Taiwanese consumers, despite many working very long hours, retail sales of home and garden specialist retailers fell in 2017, after declining every year since 2008. Outlet numbers have also dropped for many ...

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    Country Report

    Homeshopping in Taiwan

    Jan 2018

    In 2017, homeshopping in Taiwan continued to decline for the third year in a row in current value terms, and at an accelerated pace. Overall, Taiwanese consumers are watching television less, and are using the internet far more. The internet has ...

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    Country Report

    Hypermarkets in Taiwan

    Jan 2018

    Sales and outlet numbers continued to fall in hypermarkets in 2017, following a decline over the review period. This channel faces a burgeoning threat from supermarkets, which has undergone rapid expansion and positions itself as a neighbourhood ...

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    Country Report

    Internet Retailing in Taiwan

    Jan 2018

    Despite uncertainty in global economies and the mature e-commerce environment in Taiwan, internet retailing has growth potential over the forecast period, with the growth of digital technology and a focus on improving the three elements of the ...

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    Country Report

    Retailing in Taiwan

    Jan 2018

    Comfort and convenience are important factors when Taiwanese consumers decide how to shop. Players across supermarkets, convenience stores and apparel and footwear specialist retailers have all undertaken major store upgrades to improve the consumer ...

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