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Taiwan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan.

Taiwan StatisticsConsumer Lifestyles in Taiwan

Taiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Taiwan: Country Profile

    Jan 2017

    Taiwan’s economy will grow modestly in 2017 though growth is far below trend. The economy is driven by private consumption, tourist receipts and a healthy domestic job market. The performance of exporters will improve but is still relatively ...

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    Country Report

    Direct Selling in Taiwan

    Jan 2017

    Direct selling continued to maintain healthy growth in 2016, with value sales increasing by 3% throughout the year, despite being already well developed in Taiwan. Economic factors have had a minimal impact on overall performance. The current ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Taiwan

    Jan 2017

    Current value sales in electronics and appliance specialist retailers in Taiwan declined by 1% in 2016, another year of decreasing sales but at a slower pace than the previous year. The decline has been a result of weak spending power, which has led ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Taiwan

    Jan 2017

    Apparel and footwear specialist stores saw 1% value growth in 2016, which is slightly slower than growth seen over 2015. Due to slow consumer demand, fast-fashion luxury brands began to lower the prices on their products in 2015 and other leading ...

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    Country Report

    Grocery Retailers in Taiwan

    Jan 2017

    Amongst the most important factors influencing grocery retailers in 2016 were efforts to make in-store environments more inviting for consumers to linger longer. Convenience stores continued to expand their stores and make more room for consumers to ...

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    Country Report

    Health and Beauty Specialist Retailers in Taiwan

    Jan 2017

    Health and beauty specialist retailers in Taiwan posted moderate current value growth of 2% in 2016, representing a slight slowdown in the channel’s performance compared to the review period average. Taiwan was experiencing both growing health ...

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    Country Report

    Home and Garden Specialist Retailers in Taiwan

    Jan 2017

    Sales growth amongst home and garden specialist retailers declined at a fluctuating rate over the research period with the rate of negative growth slowing to 2% in 2016. Both channel categories posted a decline in sales over this period. Weak ...

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    Country Report

    Homeshopping in Taiwan

    Jan 2017

    Homeshopping continued to perform poorly in 2016 with value sales declining by 4%. The chief reason for this is the diminishing role of TV in people’s lives. Consumers are increasingly relying on smartphones and tablets for their entertainment needs....

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    Country Report

    Internet Retailing in Taiwan

    Jan 2017

    Growth in internet retailing slowed slightly in 2016 but remained very substantial for the year with value sales up by 13%. More and more smartphones and tablets are becoming the centre of consumers’ lives for entertainment, games and socialising, ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Taiwan

    Jan 2017

    Bags and Luggage Specialist Retailers: Growth in bags and luggage specialist retailers slowed dramatically towards the end of the review period and in 2016. Inbound tourist numbers, particularly those from China, have declined. This group has been a ...

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    Country Report

    Mixed Retailers in Taiwan

    Jan 2017

    Warehouse club Costco has had a major impact on mixed retailers in Taiwan. Costco is a popular brand in Taiwan which has established itself as a place where many Taiwanese choose to visit and spend time during their leisure time. It is a popular ...

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    Country Report

    Retailing in Taiwan

    Jan 2017

    Retailing in Taiwan grew at a healthy pace in 2016 despite overall weak purchasing power. Retailing in Taiwan is quite well developed. The key drivers of overall growth have been increased activities by retailers and credit card issuers. Attractive ...

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    Country Report

    Vending in Taiwan

    Jan 2017

    Current value sales from vending continued to decline (by 3%) in 2016, albeit the decline was a slight improvement over the sales declines seen in 2014 and 2015. The channel faced strong competition from numerous sources including convenience stores,...

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    Country Report

    Luxury Goods in Taiwan

    Jan 2017

    Value growth of luxury goods in 2016 was lower than the review period average. A massive growth decline in the number of tourists from China led to a drop in luxury purchases. Chinese tourists have been the major consumer group buying luxury goods ...

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    Strategy Briefing

    Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region

    Jan 2017

    Asia Pacific is unique in terms of its diversity and the pace of digital evolution. Low fixed-broadband access in emerging Asia has led to a regional digital divide, but public projects aim to address this issue. Despite the low broadband access, the...

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    Country Report

    Confectionery in Taiwan

    Dec 2016

    Ferrero Taiwan continued to lead chocolate confectionery in 2015 with a value share of 34%, which was due to the strength of its Ferrero Rocher and Kinder brands. Ferrero Rocher and Kinder Surprise accounted for a large proportion of sales of boxed ...

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    Country Report

    Dairy in Taiwan

    Dec 2016

    In Taiwan, major player Fonterra Brands (New Young) Pte Ltd dominated cheese in the mass market. The company accounted for 56% of retail value sales in 2016. It offered renowned brands Anchor, Anlene and Chesdale, which were well distributed and had ...

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    Country Report

    Packaged Food in Taiwan

    Dec 2016

    Packaged food in Taiwan recorded healthy growth in volume and current value terms in 2016. On the consumer side, the main factor behind this positive performance was growing demand for products made from higher quality and healthier ingredients. ...

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    Country Report

    Financial Cards and Payments in Taiwan

    Nov 2016

    Mobile payment in Taiwan remains at an early stage of development. The category is highly fragmented and features a high number of domestic players including Pi Mobile Wallet, GOMAJI Pay and T Wallet, as well as international services such as Alipay ...

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    Country Report

    Consumer Lending in Taiwan

    Nov 2016

    The Taiwanese government reduced its cap on credit card interest rates from 19% to 15% in the second half of 2015. In addition, Taiwan’s central bank also cut official interest rates three times between the third quarter of 2015 and mid-2016 in a bid...

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