Despite the high myopia rate in Taiwan, eyewear is also increasingly fashionable. Coloured contact lenses and sunglasses are being adopted by younger consumers seeking to enhance their appearance. Even stylish spectacle frames are purchased with no ...

The quick expansion of Japanese optical goods stores has had a great impact on consumers’ expectation to buy spectacles in 2016. Consumers got used to spending thousands of dollars and waiting for a couple of days to obtain their spectacles before ...

Taipei City is a notable urban destination in Asia, given its considerable size, diversity, award-winning cuisine and effective transportation system. Taipei remains the main destination in Taiwan for inbound visitors and continues to be positioned ...

Retail value sales of toys and games posted slower growth in 2016, compared with 2015, although most subcategories performed positively. The key reasons for the slowdown were a bleak economic outlook, weaker purchasing power and a slower increase in ...

Weaker consumer confidence, lower purchasing power and declining birth rates have hampered sales in almost all subcategories of traditional toys and games in Taiwan. Due to maturity, the overall performance was stable in 2016. Thus, leading toy ...

Current value sales of video games grew by 8% in 2016. This was due to the growing population of mobile gamers and rising number of mobile games and more proactive marketing campaigns in both online or offline channels. Strong growth was driven by ...

Healthy growth in volume sales of lager drove the overall performance of beer in 2016. Several key factors were responsible for this. The fascination of Taiwanese consumers with Korean trends encouraged a greater beer drinking culture amongst younger...

Cider/perry continues to develop in Taiwan. Expansion is being driven in part by the marketing activity of both new and existing players. This category is very trend-driven, and sales are moving particularly fast in the off-trade channel, especially ...

Alcoholic drinks achieved healthy total volume growth in 2016; stronger than seen the previous year. Unit price growth was negligible, restricted by the strong price competition in beer and an increasing interest in better value New World wine, ...

RTDs/high-strength premixes initially hit the market over a decade ago. In 2016, the category achieved a second year of very modest volume growth, after several years of decline. Although this category is, to some extent, competing with cider/perry, ...

Some companies in Taiwan have begun repositioning their products and brands to reach younger consumers. Spirits, once more associated with older and wealthier male consumers in Taiwan, have begun to have greater appeal amongst younger consumers ...

The total volume growth of wine increased in 2016, outperforming the previous year. Healthy volume growth was supported by growing appreciation of wine. The number of people who enjoy wine on a regular basis whilst dining continues to grow....

Despite being a capital of a country with limited recognition, given that it is not a member of the UN, Taipei still stands out as a global high-tech hub and one of the wealthiest cities in Asia, with the service sector dominating the economic sphere...

Growth in cat food demand remained strong despite slower growth in the cat population. Cat owners were increasingly concerned about their pet’s well-being. Demand increased for more specialised cat food. This includes products offering weight ...

One of the key influences in 2017 is expected to be the implementation of the ban on shelters performing euthanasia on unclaimed animals. This is anticipated to boost the number of animals in shelters resulting in a likely increase in demand for ...

Overall the performance of other pet food is dependent on pet trends in Taiwan. For example, hedgehogs were popular during the early part of the review period. A lack of identifiable trends in this area continued to hamper growth in other pet food. ...

Overall pet care grew healthily in 2016, with both pet food and pet products performing solidly. Cat food and dog food consumed much of the spotlight with both areas posting dynamic growth. Pet ownership was buoyed by an interest in cats and dogs as ...

Pet products registered current retail value growth of 8% in 2016. Taiwanese pet owners continued to value their pets more and this was reflected in desire for pets to be healthy and happy, and to be able to take pets out and dress them up. This made...

Although delivery in 100% home delivery/takeaway has been available for a long time in Taiwan, it has been predominantly handled in-house, with third party delivery operators being relatively new. The growth of these services has helped drive demand ...

Coffee consumption continues to grow in sophistication in Taiwan, with more consumers drinking the beverage on a regular basis. Competition is intense, including from operators outside this category such as convenience store chains, kiosks and fast ...