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Taiwan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan.

Taiwan StatisticsConsumer Lifestyles in Taiwan

Taiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Briefing

    Natural Resources: Taiwan

    Nov 2017

    With limited natural resources, Taiwan has to rely on imports to meet the majority of its food and energy demand. The country is vulnerable to climate change impacts due to its geographical conditions. In an effort to increase sustainability, the ...

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    Country Profile

    Taiwan: Country Profile

    Nov 2017

    Taiwan’s economy will see a modest improvement in 2017. A fiscal stimulus boosts domestic demand while a healthy job market is another driver. Private consumption will see only modest growth. Exports are increasing though gains are not impressive. ...

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    Country Profile

    Australasia: Regional Profile

    Nov 2017

    Real GDP growth in New Zealand and Australia will be steady in 2017. Unemployment fell in both New Zeland and Australia in 2016 and it will decrease again in 2017. Much of the region's past growth was due to China's voracious demand for commodities. ...

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    Country Profile

    Asia Pacific: Regional Profile

    Nov 2017

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2016. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Consumer Lending in Taiwan

    Oct 2017

    Over the review period, Taiwan saw value growth in consumer lending, driven by low income growth, rising costs of living and rising income disparity. Although the national unemployment rate remained relatively low at 3.8% in 2017, the number of ...

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    Country Report

    Financial Cards and Payments in Taiwan

    Oct 2017

    Financial cards continues to post healthy growth in Taiwan, driven by increased competition among issuers and the efforts of retailers and payment service providers. In addition, consumer awareness of cashless transactions continues to improve, with ...

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    Country Briefing

    Households: Taiwan

    Sep 2017

    Couple-with-children families still make up the largest group in Taiwan’s household market, but the number of childless households (single-person and couple-without-children homes) are set to rise fast in the coming years, creating new opportunities ...

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    Country Report

    Car Rental in Taiwan

    Sep 2017

    Car rental experienced moderate sales growth in 2017 compared to the review period. The major factor curtailing growth has been improvements in Taiwan’s overall public transport infrastructure. Public transport, whether it is within a city or between...

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    Country Report

    Airlines in Taiwan

    Sep 2017

    Low-cost carriers have seen their popularity grow enormously in Taiwan and have undergone very rapid expansion in the number of people carried and value sales. These airlines have enabled budget holidays to become the norm, allowing Taiwanese ...

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    Country Report

    Flows in Taiwan

    Sep 2017

    The election of a new, less China-centric government in Taiwan saw swift reaction from China with the Chinese government quickly discouraging group tours to Taiwan. The move led to a drastic decline in overall group arrival numbers and an overall ...

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    Country Report

    Intermediaries in Taiwan

    Sep 2017

    Fast growth registered by intermediaries earlier in the review period gave way to more moderate growth in 2017. Corresponding with this change has been a rise in the number of independent and more budget-conscious travellers. At a time of weak ...

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    Country Report

    Lodging in Taiwan

    Sep 2017

    Hotels remained the largest category in outlet number and value sales terms in lodging in 2017. Budget hotels saw the highest value growth of 2% over the year. Unrated hotels continued to post more dynamic growth due to its small size. However, both ...

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    Country Report

    Online Travel Sales To Residents in Taiwan

    Sep 2017

    The performance of online sales to residents remained strong in 2017 due to this channel offering a combination of great convenience, information availability and numerous platforms, as well as enabling price comparisons....

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    Country Report

    Travel in Taiwan

    Sep 2017

    Overall arrivals dropped in 2017 for the first time in more than a decade due to China’s efforts to cut group tours visiting Taiwan as a response to the Taiwan’s new government. Group arrivals from China have been an important driver of growth in ...

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    Country Report

    In-Car Entertainment in Taiwan

    Aug 2017

    Retail volume sales of in-car entertainment declined by 6% in 2017, due in large part to the rapid decrease of in-car navigation, which recorded an 11% decline. A growing number of new cars are pre-installed with advanced built-in navigation devices,...

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    Country Report

    Computers and Peripherals in Taiwan

    Aug 2017

    The overall performance of computers and peripherals towards the end of the review period was profoundly influenced by economic recession in Taiwan and consumer confidence that was subsequently dented. This was mainly reflected in all categories ...

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    Country Report

    Home Audio and Cinema in Taiwan

    Aug 2017

    Home audio and cinema experienced rapid changes, as the technical environment enabled consumers to shift their methods to purchasing, listening to and consuming music. The rise of digital format distribution, the prevalence of music streaming ...

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