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Taiwan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan.

Taiwan StatisticsConsumer Lifestyles in Taiwan

Taiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Country Report

    Apparel Accessories in Taiwan

    Mar 2017

    Products within apparel accessories are used more as decorations to reflect one’s fashion style than for their functionality. By adding apparel accessories to shirts and trousers it can make them look different from those worn by others. Women wear ...

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    Country Report

    Childrenswear in Taiwan

    Mar 2017

    The birth rate in Taiwan continued to decline in 2016 because of the older age at which people are getting married and the economic concerns related to raising kids. Because of the low birth rate, children are fewer in number but more precious to the...

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    Country Report

    Footwear in Taiwan

    Mar 2017

    With the increase in exercise frequency as well as in the number of people exercising, sports footwear has become popular especially for running shoes. Running is the simplest option for people who want to start exercising, as all a runner needs is a...

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    Country Report

    Hosiery in Taiwan

    Mar 2017

    Students have a strict dress code in schools meaning their hosiery must match with their uniform. It is usually required to be white or black with no patterns. Therefore, students generally have two sets of hosiery for different occasions. Pure white...

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    Country Report

    Jeans in Taiwan

    Mar 2017

    Standard-priced brands such as Uniqlo expanded aggressively in 2015. The outlets of these standard-priced brands can be seen in train stations and in shopping malls. There are also independent stores in popular shopping areas. Premium-priced brands ...

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    Country Report

    Menswear in Taiwan

    Mar 2017

    The gender line in Taiwanese society has gradually blurred. The pursuit of beauty was thought to be only for women but it has become socially acceptable and even encouraged for men to pay more attention to their appearance. This change started from ...

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    Country Report

    Apparel and Footwear in Taiwan

    Mar 2017

    The exercising trend remains strong in Taiwan with the population’s continuous pursuit of a healthier life. Sportswear is benefiting from this trend which has helped it to achieve steady value growth. Menswear and childrenswear also registered good ...

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    Country Report

    Sportswear in Taiwan

    Mar 2017

    Stressful work lives and busy lifestyles have led to unhealthy habits among Taiwanese consumers. People do not eat properly in regular hours and often grab food on the way to the office and on the way back from the office. Food security issues in ...

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    Country Report

    Womenswear in Taiwan

    Mar 2017

    The introduction of international brands such as H&M and Forever 21 has had a big impact on womenswear. These brands have set a standard for womenswear to be at an affordable price with good quality and design. Before these international brands ...

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    Country Report

    Asian Speciality Drinks in Taiwan

    Mar 2017

    Off-trade value sales of Asian speciality drinks grew by 4% in 2016, which was a much healthier performance than the -1% value CAGR recorded in the category over the entire review period. The category comprises two main types of beverages, ...

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    Country Report

    Bottled Water in Taiwan

    Mar 2017

    Bottled water increased in current value by 2% in 2016, which was a slower performance than what was recorded in the category in 2015. This slowdown in growth in the category is due to demand returning to normal after the extreme typhoons and ...

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    Country Report

    Carbonates in Taiwan

    Mar 2017

    On-trade and off-trade sales of carbonates declined in both value and volume terms in 2016. There were no contamination scandals in soft drinks in 2016, as there were 2014 and 2015, and therefore no significant impact was felt on sales of carbonates....

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    Country Report

    Concentrates in Taiwan

    Mar 2017

    Liquid concentrates dominated sales of concentrates in Taiwan in 2016 with 88% of total value sales during the year. Concentrates increased in off-trade volume and value by 1% in current terms in 2016 and this growth can be mainly attributed to the ...

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    Country Report

    Energy Drinks in Taiwan

    Mar 2017

    Energy drinks in Taiwan continued to register positive growth during 2016 as off-trade sales rose by 2% in volume and current value terms, although these growth rates were one percentage point slower than the 3% off-trade growth rates recorded during...

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    Country Report

    Juice in Taiwan

    Mar 2017

    Similar to what was seen in other soft drinks categories in 2016, the health and wellness trend continued top have a strong impact on sales of juice in Taiwan in 2016. For instance, the increasing health consciousness among Taiwanese consumers has ...

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    Country Report

    Soft Drinks in Taiwan

    Mar 2017

    Overall sales of soft drinks saw slightly slower value and volume growth in 2016 than the growth rates recorded in 2015, signalling that emerging demand caused by the extreme typhoons and drought which happened in 2015 did not prevail during 2016 as ...

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    Country Report

    RTD Coffee in Taiwan

    Mar 2017

    Value sales of RTD coffee continued to decline in Taiwan during 2016. This was partially due to the continuous increase being seen in the culture of drinking freshly brewed coffee in the country. Freshly brewed coffee is widely available through a ...

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    Country Report

    RTD Tea in Taiwan

    Mar 2017

    Positive growth was recorded in off-trade sales of RTD tea in 2016 and volume and value growth rates were in line with what was seen in the category during the previous year. RTD tea has been an established drink in Taiwan for a long time now and ...

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    Country Report

    Sports Drinks in Taiwan

    Mar 2017

    Sales of sports drinks continued to increase in 2016, rising by 4% in current value terms. This healthy performance was directly influenced by the rising trend for outdoor activities over the second half of the review period. Nevertheless, the ...

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    Country Report

    Air Treatment Products in Taiwan

    Mar 2017

    Sales of air treatment products increased by 7% due to stimulus measures launched by the Taiwanese government from November 2015 to February 2016, higher temperatures and hotter summers in Taiwan. The government set aside funding to subsidise the ...

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