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Taiwan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan.

Taiwan StatisticsConsumer Lifestyles in Taiwan

Taiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Country Report

    Toys and Games in Taiwan

    Jun 2017

    Retail value sales of toys and games posted slower growth in 2016, compared with 2015, although most subcategories performed positively. The key reasons for the slowdown were a bleak economic outlook, weaker purchasing power and a slower increase in ...

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    Country Report

    Traditional Toys and Games in Taiwan

    Jun 2017

    Weaker consumer confidence, lower purchasing power and declining birth rates have hampered sales in almost all subcategories of traditional toys and games in Taiwan. Due to maturity, the overall performance was stable in 2016. Thus, leading toy ...

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    Country Report

    Video Games in Taiwan

    Jun 2017

    Current value sales of video games grew by 8% in 2016. This was due to the growing population of mobile gamers and rising number of mobile games and more proactive marketing campaigns in both online or offline channels. Strong growth was driven by ...

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    Country Report

    Beer in Taiwan

    Jun 2017

    Healthy growth in volume sales of lager drove the overall performance of beer in 2016. Several key factors were responsible for this. The fascination of Taiwanese consumers with Korean trends encouraged a greater beer drinking culture amongst younger...

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    Country Report

    Cider/Perry in Taiwan

    Jun 2017

    Cider/perry continues to develop in Taiwan. Expansion is being driven in part by the marketing activity of both new and existing players. This category is very trend-driven, and sales are moving particularly fast in the off-trade channel, especially ...

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    Country Report

    Alcoholic Drinks in Taiwan

    Jun 2017

    Alcoholic drinks achieved healthy total volume growth in 2016; stronger than seen the previous year. Unit price growth was negligible, restricted by the strong price competition in beer and an increasing interest in better value New World wine, ...

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    Country Report

    Rtds/High-Strength Premixes in Taiwan

    Jun 2017

    RTDs/high-strength premixes initially hit the market over a decade ago. In 2016, the category achieved a second year of very modest volume growth, after several years of decline. Although this category is, to some extent, competing with cider/perry, ...

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    Country Report

    Spirits in Taiwan

    Jun 2017

    Some companies in Taiwan have begun repositioning their products and brands to reach younger consumers. Spirits, once more associated with older and wealthier male consumers in Taiwan, have begun to have greater appeal amongst younger consumers ...

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    Country Report

    Wine in Taiwan

    Jun 2017

    The total volume growth of wine increased in 2016, outperforming the previous year. Healthy volume growth was supported by growing appreciation of wine. The number of people who enjoy wine on a regular basis whilst dining continues to grow....

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    Country Report

    Cat Food in Taiwan

    May 2017

    Growth in cat food demand remained strong despite slower growth in the cat population. Cat owners were increasingly concerned about their pet’s well-being. Demand increased for more specialised cat food. This includes products offering weight ...

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    Country Report

    Dog Food in Taiwan

    May 2017

    One of the key influences in 2017 is expected to be the implementation of the ban on shelters performing euthanasia on unclaimed animals. This is anticipated to boost the number of animals in shelters resulting in a likely increase in demand for ...

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    Country Report

    Other Pet Food in Taiwan

    May 2017

    Overall the performance of other pet food is dependent on pet trends in Taiwan. For example, hedgehogs were popular during the early part of the review period. A lack of identifiable trends in this area continued to hamper growth in other pet food. ...

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    Country Report

    Pet Care in Taiwan

    May 2017

    Overall pet care grew healthily in 2016, with both pet food and pet products performing solidly. Cat food and dog food consumed much of the spotlight with both areas posting dynamic growth. Pet ownership was buoyed by an interest in cats and dogs as ...

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    Country Report

    Pet Products in Taiwan

    May 2017

    Pet products registered current retail value growth of 8% in 2016. Taiwanese pet owners continued to value their pets more and this was reflected in desire for pets to be healthy and happy, and to be able to take pets out and dress them up. This made...

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    Country Report

    100% Home Delivery/Takeaway in Taiwan

    May 2017

    Although delivery in 100% home delivery/takeaway has been available for a long time in Taiwan, it has been predominantly handled in-house, with third party delivery operators being relatively new. The growth of these services has helped drive demand ...

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    Country Report

    Cafés/Bars in Taiwan

    May 2017

    Coffee consumption continues to grow in sophistication in Taiwan, with more consumers drinking the beverage on a regular basis. Competition is intense, including from operators outside this category such as convenience store chains, kiosks and fast ...

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    Country Report

    Consumer Foodservice By Location in Taiwan

    May 2017

    The trend towards dining off high streets continued in 2016. Shopping centres and department stores have actively expanded the space they dedicate to food and have attracted foodservice players in an effort to lure more consumers at a time when ...

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    Country Report

    Fast Food in Taiwan

    May 2017

    Fast food current value growth slowed slightly to just under 3% in 2016, while outlet growth picked up to 1% due to increased expansion efforts by convenience store chains, following a decline in 2015 and a stagnant 2014....

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    Country Report

    Full-Service Restaurants in Taiwan

    May 2017

    The sluggish economy continues to restrict spending power, with many consumers consequently preferring to dine at cheaper full-service restaurants. While demand for more expensive options exists, most consumers reserve these locations for more ...

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    Country Report

    Consumer Foodservice in Taiwan

    May 2017

    Growth in consumer foodservice remained sluggish in 2016, mainly due to weak consumer purchasing power. With consumers still eating out on a regular basis, many have switched to cheaper options, thus resulting in a further strengthening of the ...

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