Taiwan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Beer in Taiwan

    Jun 2018

    Consumers are increasingly trading up to imported lager as a result of increased marketing efforts, such as media promotions and price discounting, as well as higher spending power. For example, convenience store FamilyMart created the imported beer ...

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    Cider/Perry in Taiwan

    Jun 2018

    Cider/perry witnessed the fastest total volume growth compared to other alcoholic drinks, albeit growing from a small base. The category is largely driven by marketing and promotional efforts and bulk of the sales is generated through convenience ...

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    Alcoholic Drinks in Taiwan

    Jun 2018

    Alcoholic drinks witnessed marginal growth in total volume terms in 2017. This was largely driven by the double-digit total volume growth of cider/perry, which received strong interest among consumers over the review period due to players’ frequent ...

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    Rtds/High-Strength Premixes in Taiwan

    Jun 2018

    RTDs/high-strength premixes witnessed improved total volume growth in 2017 compared to the review period’s overall performance. It began to display positive growth towards the end of the review period after years of decline. This can be somewhat ...

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    Spirits in Taiwan

    Jun 2018

    Spirits, particularly long-established ones such as brandy, cognac and whiskies, are generally associated with older and wealthy male consumers. However, with an ageing population and increased spending power of young adults, many players are ...

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    Wine in Taiwan

    Jun 2018

    Total volume sales of wine recorded healthy growth in 2017. With higher education, globalisation and more well-travelled consumers, wine drinking is no longer just for wealthy businessmen. Rising demand for wine can be attributed to females, as well ...

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    Baby and Child-Specific Products in Taiwan

    Jun 2018

    The forecast period is expected to see an acceleration in sales growth in baby and child-specific products at constant 2017 prices and this is linked to higher spending on children generally by increasingly affluent parents and grandparents. Although...

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    Bath and Shower in Taiwan

    Jun 2018

    Bath and shower is expected to register a slower performance over the forecast period and this set to be mainly due to the declines expected in bar soap and the poor performance slated for body wash/shower gel. The main reason for this is the shift ...

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    Colour Cosmetics in Taiwan

    Jun 2018

    Sales of colour cosmetics are expected to continue increasing at a moderate pace over the forecast period, although growth rates are likely to be considerably slower than what was recorded over the review period. The main reason for this is that ...

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    Deodorants in Taiwan

    Jun 2018

    The forecast period is expected to see volume sales of deodorants continue to increase due to rising per capita usage. More consumers are becoming interested in deodorants as the acceptance of body odour continues to decline and people become more ...

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    Depilatories in Taiwan

    Jun 2018

    Demand for depilatories remains highly underdeveloped in Taiwan and this is mainly because it is uncommon for Taiwanese women to have a lot of body hair, meaning that regular depilation is rarely required. In addition, the few women who do require ...

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    Fragrances in Taiwan

    Jun 2018

    Fragrances is set to be among the most dynamic categories in beauty and personal care over the forecast period, with only oral care and sun care set to register higher percentage growth. As during the review period, the main drivers of sales growth ...

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    Hair Care in Taiwan

    Jun 2018

    Hair care is set for a moderate positive performance over the forecast period and this is set to be due mainly to the maturity of demand in the largest categories of standard shampoos and conditioners and treatments. However, positive growth is set ...

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    Mass Beauty and Personal Care in Taiwan

    Jun 2018

    With demand for many of the most important mass beauty and personal care products already quite mature, there remains relatively little room for further sales growth. Population growth in Taiwan is set to be moderate during the forecast period, the ...

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    Men's Grooming in Taiwan

    Jun 2018

    Men’s grooming is likely to register slightly stronger value growth over the forecast period than it did over the review period in constant 2017 terms. Limits remain on the category’s sales growth potential as demand edges ever closer to maturity. ...

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    Oral Care in Taiwan

    Jun 2018

    Oral care is set to be the most dynamic beauty and personal care category over the forecast period. This impressive performance is likely to be supported by ongoing steady sales increases in the main category of toothpaste as well as dynamic growth ...

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    Beauty and Personal Care in Taiwan

    Jun 2018

    Taiwan’s beauty and personal care industry recorded positive sales growth in 2017, with current value growth rates in line with what was registered in 2016 and the review period CAGR. Fragrances was the best performing category during 2017 as the ...

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    Premium Beauty and Personal Care in Taiwan

    Jun 2018

    The forecast period is expected to see premium beauty and personal care outperform the industry, generating a slightly higher value CAGR than mass beauty and personal care at constant 2017 prices. Consumers are shifting towards premium products as ...

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    Skin Care in Taiwan

    Jun 2018

    The forecast period is expected to see skin care register healthy value growth at constant 2017 prices. Despite the category’s already large size and the fact that demand is already quite mature in many skin care categories, these products are ...

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    Sun Care in Taiwan

    Jun 2018

    Sun care is expected to be among the best performing beauty and personal care categories during the forecast period and this is set to be based on rising demand. Ongoing government information campaigns warning people about the dangers of obesity and...

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