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Taiwan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan.

Taiwan StatisticsConsumer Lifestyles in Taiwan

Taiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Country Briefing

    Households: Taiwan

    Sep 2017

    Couple-with-children families still make up the largest group in Taiwan’s household market, but the number of childless households (single-person and couple-without-children homes) are set to rise fast in the coming years, creating new opportunities ...

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    Country Report

    Car Rental in Taiwan

    Sep 2017

    Car rental experienced moderate sales growth in 2017 compared to the review period. The major factor curtailing growth has been improvements in Taiwan’s overall public transport infrastructure. Public transport, whether it is within a city or between...

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    Country Report

    Airlines in Taiwan

    Sep 2017

    Low-cost carriers have seen their popularity grow enormously in Taiwan and have undergone very rapid expansion in the number of people carried and value sales. These airlines have enabled budget holidays to become the norm, allowing Taiwanese ...

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    Country Report

    Flows in Taiwan

    Sep 2017

    The election of a new, less China-centric government in Taiwan saw swift reaction from China with the Chinese government quickly discouraging group tours to Taiwan. The move led to a drastic decline in overall group arrival numbers and an overall ...

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    Country Report

    Intermediaries in Taiwan

    Sep 2017

    Fast growth registered by intermediaries earlier in the review period gave way to more moderate growth in 2017. Corresponding with this change has been a rise in the number of independent and more budget-conscious travellers. At a time of weak ...

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    Country Report

    Lodging in Taiwan

    Sep 2017

    Hotels remained the largest category in outlet number and value sales terms in lodging in 2017. Budget hotels saw the highest value growth of 2% over the year. Unrated hotels continued to post more dynamic growth due to its small size. However, both ...

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    Country Report

    Online Travel Sales To Residents in Taiwan

    Sep 2017

    The performance of online sales to residents remained strong in 2017 due to this channel offering a combination of great convenience, information availability and numerous platforms, as well as enabling price comparisons....

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    Country Report

    Travel in Taiwan

    Sep 2017

    Overall arrivals dropped in 2017 for the first time in more than a decade due to China’s efforts to cut group tours visiting Taiwan as a response to the Taiwan’s new government. Group arrivals from China have been an important driver of growth in ...

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    Country Report

    In-Car Entertainment in Taiwan

    Aug 2017

    Retail volume sales of in-car entertainment declined by 6% in 2017, due in large part to the rapid decrease of in-car navigation, which recorded an 11% decline. A growing number of new cars are pre-installed with advanced built-in navigation devices,...

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    Country Report

    Computers and Peripherals in Taiwan

    Aug 2017

    The overall performance of computers and peripherals towards the end of the review period was profoundly influenced by economic recession in Taiwan and consumer confidence that was subsequently dented. This was mainly reflected in all categories ...

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    Country Report

    Home Audio and Cinema in Taiwan

    Aug 2017

    Home audio and cinema experienced rapid changes, as the technical environment enabled consumers to shift their methods to purchasing, listening to and consuming music. The rise of digital format distribution, the prevalence of music streaming ...

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    Country Report

    Home Video in Taiwan

    Aug 2017

    Home video is projected to record a retail volume CAGR of -1% over the forecast period due to possible price reductions in 4K Ultra HD models, fierce competition amongst different brands and more updated features appealing to consumers with higher ...

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    Country Report

    Imaging Devices in Taiwan

    Aug 2017

    Imaging devices continued to decline by 8% in retail volume terms yet showed a moderate recovery in 2017 compared to a decline of 23% in 2016. Increasing penetration of smartphones and the rapid expansion of the internet affected imaging devices both...

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    Country Report

    Mobile Phones in Taiwan

    Aug 2017

    Retail volume sales of smartphones slowed down due to higher penetration rates and lengthening replacement cycles. A lack of major technical breakthroughs resulted in consumers extending their replacement of models and the declining trend in ...

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    Country Report

    Consumer Electronics in Taiwan

    Aug 2017

    Retail volume and value sales of consumer electronics in Taiwan continued to decline in 2017. Key factors for this declining trend mainly related to slow economic growth, weaker consumer confidence and stagnant wage levels. The tightening of ...

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    Country Report

    Portable Players in Taiwan

    Aug 2017

    Retail volume sale sales of portable players remained stagnant in 2017, which was caused by the fast decline in portable media players and even faster growth contributed by wireless speakers in the same year. As music distributed via the digital ...

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    Country Report

    Wearable Electronics in Taiwan

    Aug 2017

    Retail volume sales of wearable electronics recorded growth of 11% to reach 364,000 units in 2017. This is mainly contributed by the popularity of activity wearables (digital) and smart wearables, combined with the rising demand for activity watch ...

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    Strategy Briefing

    City Travel Briefing: Taipei, Taiwan

    Aug 2017

    Taipei City is a notable urban destination in Asia, given its considerable size, diversity, award-winning cuisine and effective transportation system. Taipei remains the main destination in Taiwan for inbound visitors and continues to be positioned ...

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    Country Briefing

    Income and Expenditure: Taiwan

    Aug 2017

    The sluggish performance of the Taiwanese economy continued to adversely impact growth of the country’s consumer market in 2016. While Taiwan’s social safety net has supported earnings of the lowest-income households, reforms to the country’s ...

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    Country Briefing

    Economy, Finance and Trade: Taiwan

    Jul 2017

    Considerable trade exposure to China caused Taiwan’s economy to falter over 2011-2016. Nevertheless, fiscal restraint saw its budget deficit narrow in the timeframe. Its high-tech industries are likely to benefit from the launch of Apple’s new iPhone...

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