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Taiwan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan.

Taiwan StatisticsConsumer Lifestyles in Taiwan

Taiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Country Report

    In-Car Entertainment in Taiwan

    Aug 2017

    Retail volume sales of in-car entertainment declined by 6% in 2017, due in large part to the rapid decrease of in-car navigation, which recorded an 11% decline. A growing number of new cars are pre-installed with advanced built-in navigation devices,...

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    Country Report

    Computers and Peripherals in Taiwan

    Aug 2017

    The overall performance of computers and peripherals towards the end of the review period was profoundly influenced by economic recession in Taiwan and consumer confidence that was subsequently dented. This was mainly reflected in all categories ...

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    Country Report

    Home Audio and Cinema in Taiwan

    Aug 2017

    Home audio and cinema experienced rapid changes, as the technical environment enabled consumers to shift their methods to purchasing, listening to and consuming music. The rise of digital format distribution, the prevalence of music streaming ...

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    Country Report

    Home Video in Taiwan

    Aug 2017

    Home video is projected to record a retail volume CAGR of -1% over the forecast period due to possible price reductions in 4K Ultra HD models, fierce competition amongst different brands and more updated features appealing to consumers with higher ...

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    Country Report

    Imaging Devices in Taiwan

    Aug 2017

    Imaging devices continued to decline by 8% in retail volume terms yet showed a moderate recovery in 2017 compared to a decline of 23% in 2016. Increasing penetration of smartphones and the rapid expansion of the internet affected imaging devices both...

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    Country Report

    Mobile Phones in Taiwan

    Aug 2017

    Retail volume sales of smartphones slowed down due to higher penetration rates and lengthening replacement cycles. A lack of major technical breakthroughs resulted in consumers extending their replacement of models and the declining trend in ...

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    Country Report

    Consumer Electronics in Taiwan

    Aug 2017

    Retail volume and value sales of consumer electronics in Taiwan continued to decline in 2017. Key factors for this declining trend mainly related to slow economic growth, weaker consumer confidence and stagnant wage levels. The tightening of ...

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    Country Report

    Portable Players in Taiwan

    Aug 2017

    Retail volume sale sales of portable players remained stagnant in 2017, which was caused by the fast decline in portable media players and even faster growth contributed by wireless speakers in the same year. As music distributed via the digital ...

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    Country Report

    Wearable Electronics in Taiwan

    Aug 2017

    Retail volume sales of wearable electronics recorded growth of 11% to reach 364,000 units in 2017. This is mainly contributed by the popularity of activity wearables (digital) and smart wearables, combined with the rising demand for activity watch ...

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    Strategy Briefing

    City Travel Briefing: Taipei, Taiwan

    Aug 2017

    Taipei City is a notable urban destination in Asia, given its considerable size, diversity, award-winning cuisine and effective transportation system. Taipei remains the main destination in Taiwan for inbound visitors and continues to be positioned ...

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    Country Briefing

    Income and Expenditure: Taiwan

    Aug 2017

    The sluggish performance of the Taiwanese economy continued to adversely impact growth of the country’s consumer market in 2016. While Taiwan’s social safety net has supported earnings of the lowest-income households, reforms to the country’s ...

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    Country Briefing

    Economy, Finance and Trade: Taiwan

    Jul 2017

    Considerable trade exposure to China caused Taiwan’s economy to falter over 2011-2016. Nevertheless, fiscal restraint saw its budget deficit narrow in the timeframe. Its high-tech industries are likely to benefit from the launch of Apple’s new iPhone...

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    Country Report

    Cigarettes in Taiwan

    Jul 2017

    Cigarette volume sales have continued to decline since 2015, but decreased at a slower pace in 2016. Government efforts to discourage smoking through highlighting its impacts on health have been a key factor in the overall decline. Antagonism toward ...

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    Country Report

    Tobacco in Taiwan

    Jul 2017

    Cigarette volume sales continued to decrease in 2016, while value sales were up. The superior performance of value sales reflects relatively high brand-loyalty levels and a general lack of price-sensitivity amongst Taiwanese consumers. This has ...

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    Country Profile

    Taiwan: Country Profile

    Jul 2017

    Taiwan’s economy will see a modest improvement in 2017. Private final consumption will strengthen. Steady gains in investment – particularly for machinery and equipment – and a healthy job market also propel the economy. Exports will increase though ...

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    Country Report

    Bags and Luggage in Taiwan

    Jul 2017

    As women enjoyed increased income levels, they spent more on good products like branded bags. In addition, peer pressure pushed more and more women to purchase branded bags. Brands offering mid and high prices registered fast retail value growth as ...

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    Country Report

    Jewellery in Taiwan

    Jul 2017

    The brand name has become a more important factor in the purchasing decisions of consumers when choosing jewellery. Consumers would rather spend the same money on a smaller diamond by a key brand name. This has benefited the sales performances of ...

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    Country Report

    Personal Accessories in Taiwan

    Jul 2017

    Personal accessories maintained positive retail value sales growth in 2017, albeit slower than the review period CAGR. The shift towards affordable luxury brands had the main impact on value growth. Affordable luxury brands appeal to younger ...

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    Country Report

    Watches in Taiwan

    Jul 2017

    Sales of watches are mainly driven by Chinese tourists. According to tourist records, the number of arrivals from China showed a sharp downturn in 2016. The 20% tax imposed on luxury goods by the Chinese government, especially on high watches, forced...

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    Country Report

    Writing Instruments in Taiwan

    Jul 2017

    Retail value growth slowed down over the review period. The declining fertility rate was a major reason, leading to decreases in retail volume sales of writing instruments. According to rankings conducted by Euromonitor International, Taiwan had one ...

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