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Toys and Games Industry Market Research

Euromonitor International has the world’s most comprehensive research products covering the toys and games industry.

We monitor and analyse industry trends in toys and games globally, including in-depth data on market share and market size.

Our Passport subscription service offers top to bottom global and multi country coverage, while our individual global, strategic, country and company level reports provide accessible and focused content on individual sections of the industry.

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Country Report

Toys and Games in France

Toys and games performed better in 2013 compared with the previous year. Overall current value sales were stable in 2013, whilst they declined in 2012. Video games continued to decrease, but at a slower rate. The launch of new static video game ...

Aug 2014 | US$1,100 | Add to cart | View details

Country Report

Toys and Games in the United Arab Emirates

Strong growth characterised the review period both for traditional toys and games as well as video games. The pre-2011 economic boom was to thank for rising demand for toys and games as more people moved to live in the UAE and disposable income was ...

Aug 2014 | US$1,100 | Add to cart | View details

Country Report

Toys and Games in China

Despite the economic slowdown in China contributing to consumers’ reluctance in increasing spending on toys and games in 2013, consumers’ willingness to spend on toys and games supported double-digit value growth of the market. More adult consumers ...

Aug 2014 | US$1,100 | Pages: 50 | Add to cart | View details

Country Report

Toys and Games in Canada

Continuing the weakening of sales growth for both traditional toys and games and video games, toys and games in Canada stagnated in current value terms in 2013. The overall weakening economy and cautious consumers, coupled with demographic changes, ...

Aug 2014 | US$1,100 | Pages: 49 | Add to cart | View details

Country Report

Toys and Games in the United Kingdom

In 2013 the toys and games market recorded growth for the first time in four years. Over the past few years, the industry had been struggling with reduced consumer spending power as a result of the recession and a decline in interest in video games ...

Jul 2014 | US$1,100 | Pages: 44 | Add to cart | View details

Country Report

Toys and Games in Spain

Toys and games in Spain recorded a positive performance in 2013 for the first time in three years. The better performance was supported by the slight recovery of the Spanish economy. The better economic framework contributed to Spanish parents being ...

Jul 2014 | US$1,100 | Pages: 44 | Add to cart | View details

Passport

Passport Toys and Games Global

All of our data and analysis for Toys and Games in 32 countries. Includes 18 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts.

Jun 2014 | US$30,000 | Add to cart | View details

Company Profile

Bandai Namco Group in Toys and Games

Bandai Namco is the fifth largest traditional toys and games company globally. Its sales declined in 2012, mainly due to its significant exposure to the declining Japanese market. The company is responsible for creating major brands such as Power ...

May 2014 | US$525 | Pages: 27 | Add to cart | View details

Company Profile

Takara Tomy Co Ltd in Toys and Games

Takara Tomy is the fourth largest traditional toys and games company globally, however its sales have declined in 2012 mainly due to its majority exposure to the declining Japanese market. The company is responsible for creating major brands such as ...

Apr 2014 | US$525 | Pages: 29 | Add to cart | View details

Country Report

Toys and Games in Taiwan

Due to stagnant growth in the local economy, toys and games in Taiwan experienced slow value growth in 2012 compared to the previous year. Meanwhile, the impact of slow global economic growth driven by the slowdown in economic growth in China and ...

Apr 2014 | US$1,100 | Pages: 43 | Add to cart | View details

Company Profile

Sony Corp in Toys and Games

Sony’s introduction of the next-generation console, PlayStation 4, comes at a pivotal moment in the development of the video games market. This profile analyses the company’s efforts to position PS4 and to develop its broader video games strategy in ...

Feb 2014 | US$525 | Pages: 30 | Add to cart | View details

Country Report

Toys and Games in Russia

Toys and games in Russia continued to record fast retail value sales growth in 2012, though more moderate development is expected in the short term. The launches of new software and hardware and the increasing penetration of broadband internet ...

Feb 2014 | US$1,100 | Pages: 63 | Add to cart | View details

Country Report

Toys and Games in Thailand

In 2012, rapid economic recovery in the aftermath of the flood crisis helped spur the current value growth of toys and games. The political stability of recent years provided the promising business environment in Thailand, bringing back consumer ...

Feb 2014 | US$1,100 | Pages: 51 | Add to cart | View details

Company Profile

Nintendo Co Ltd in Toys and Games

While it remains the world’s leading player in video games, Nintendo faces significant challenges over 2012-2017. This profile analyses the company’s potential responses to the challenge represented by Sony and Microsoft’s next-generation consoles, ...

Feb 2014 | US$525 | Pages: 32 | Add to cart | View details

Country Report

Toys and Games in Hong Kong, China

Despite the economic instability during the review period, overall toys and games in Hong Kong saw healthy growth. Traditional toys and games was supported by the strong performance of baby toys in this year of the Dragon including ride-on vehicles, ...

Feb 2014 | US$1,100 | Pages: 46 | Add to cart | View details

Country Report

Toys and Games in Germany

German economic growth slowed in 2012 but remained positive. This was partly caused by the European debt crisis. The broader economic climate, however, did not dampen consumer spending on various types of goods. In fact, German consumers continued to...

Jan 2014 | US$1,100 | Pages: 53 | Add to cart | View details

Country Report

Toys and Games in India

The Indian economy slowed down in 2012 due to high inflation and low spending by consumers. This affected toys and games, as a result of which value growth in 2012 was the second lowest in the review period. Current value growth in toys and games ...

Jan 2014 | US$1,100 | Pages: 46 | Add to cart | View details

Country Report

Toys and Games in Australia

Toys and games value sales contracted by 2% in 2012, primarily as major video games hardware platforms continued their descent towards the end of their lifecycle. This also affected video games software, as developers became less motivated to release...

Jan 2014 | US$1,100 | Pages: 45 | Add to cart | View details

Global Briefing

Toys and Games in Emerging Markets: Consumer Fundamentals Falling into Place

Emerging economies already account for a considerable share of the global toy market, and will provide the strongest boost to sales. Latin America has been one of the most dynamic globally, while in a few years APAC is projected to become the largest...

Jan 2014 | US$2,000 | Pages: 52 | Add to cart | View details

Country Report

Toys and Games in Singapore

Toys and games in Singapore saw slower growth in 2012. The economic slowdown in Singapore is one of the factors having an impact on consumers’ spending on toys and games. In addition, consumers are shifting towards playing games on mobile electronic ...

Jan 2014 | US$1,100 | Pages: 44 | Add to cart | View details

Company Profile

Microsoft Corp in Toys and Games

The world’s third largest video games player, Microsoft, is positioning its next-generation console, Xbox One, as an “all-in-one entertainment system” in line with a broader corporate shift to becoming an integrated devices and services company. This...

Jan 2014 | US$525 | Pages: 30 | Add to cart | View details

Country Report

Toys and Games in Italy

The negative performance of the economic environment in Italy, with the continued threat of recession, affected the performance of the toys and game category in 2012, which saw a decreasing trend compared to 2011, as Italian consumer confidence is ...

Jan 2014 | US$1,100 | Pages: 48 | Add to cart | View details

Country Report

Toys and Games in Turkey

The toys and games category registered positive growth in 2012, mainly driven by the launch of new consoles, dynamic growth in digital games and the contribution of branded products in traditional toys and games. In 2012,

Jan 2014 | US$1,100 | Pages: 52 | Add to cart | View details

Country Report

Toys and Games in Ukraine

The position of licensed brands has strengthened in toy and games in Ukraine. The launch of Monsuno is the brightest example of this trend. For other licensed toys, advertising and their presence in non-toy categories stimulated the demand for ...

Dec 2013 | US$1,100 | Pages: 46 | Add to cart | View details

Company Profile

LEGO Group in Toys and Games

LEGO was the world’s best performing toys company in 2012 ranking just behind Mattel and Hasbro in overall global traditional toys and games. It specialises in construction toys, but has continued to diversify its business with expansion into ...

Dec 2013 | US$525 | Pages: 30 | Add to cart | View details

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Country Report

Toys and Games in the Netherlands

Toys and games once again registered a significant decline in value sales in 2012. Although the decline was marginally lower than the previous year, this signified that the market has yet to recover from the negative effects of the uncertain economic...

Dec 2013 | US$1,100 | Pages: 48 | Add to cart | View details

Company Profile

Mattel Inc in Toys and Games

Mattel remains the largest traditional toys and games manufacturer in the world in 2012. It is responsible for the iconic Barbie brand, which has helped Mattel build even more successful brands in this category, such as Monster High. Its strategy has...

Dec 2013 | US$525 | Pages: 30 | Add to cart | View details

Country Report

Toys and Games in Malaysia

Despite consumers being thriftier with their disposable incomes due to the continuous rise in the cost of living over the review period, toys and games continued to achieve growth in 2012. Within traditional toys and games, action figures and ...

Dec 2013 | US$1,100 | Pages: 48 | Add to cart | View details

Country Report

Toys and Games in Romania

Economic improvements saw consumers relax their budget restraints, which helped toys and games to register another year of healthy retail value sales growth. Rapidly escalating product variety and changes in consumer lifestyles pushed sales of toys ...

Nov 2013 | US$1,100 | Pages: 53 | Add to cart | View details

Country Report

Toys and Games in Sweden

In 2012, retail value sales of toys and games continued to increase. Growth was stimulated by traditional toys and games, with action figures and accessories and construction toys posting the strongest increases in this category. Video games also ...

Nov 2013 | US$1,100 | Pages: 49 | Add to cart | View details

Global Briefing

Toys and Games: Trends, Developments and Prospects

Toys and games recorded another year of accelerating growth in 2012, with a deepening discrepancy in performance between developed vs emerging markets. Sales continued to decline in most developed regions, while global growth was driven by Latin ...

Nov 2013 | US$2,000 | Pages: 54 | Add to cart | View details

Country Report

Toys and Games in Mexico

In 2012, sales of toys and games in Mexico saw faster growth than the review period average. This is explained mostly by the positive economic performance of the country, which was driven by an increase in industrial production. As a result, consumer...

Nov 2013 | US$1,100 | Pages: 54 | Add to cart | View details

Country Report

Toys and Games in South Africa

2012 proved to be a turbulent year for South Africa with economic growth suffering; this was mainly owing to the labour unrest in the mining sector coupled with the euro crisis. The country witnessed minimal expansions in exports and a slowdown of ...

Oct 2013 | US$1,100 | Pages: 45 | Add to cart | View details

Country Report

Toys and Games in Indonesia

Despite slower growth compared to the previous year, the overall toys and games market in Indonesia successfully retained its dynamic growth in 2012. Accruing Rp5.7 trillion, the toys and games market continued to grow over the review period. ...

Oct 2013 | US$1,100 | Pages: 49 | Add to cart | View details

Country Report

Toys and Games in Brazil

The 15% current value growth recorded in toys and games in 2012 was slower than the 17% recorded in 2011 but still represented a strong growth trend. The rising popularity of video games saw the category record higher growth than traditional toys and...

Oct 2013 | US$1,100 | Pages: 53 | Add to cart | View details

Country Report

Toys and Games in Poland

Value sales of toys and games in Poland increased in 2012 mainly due to the significant value growth of video games. Traditional toys and games also performed positively in 2012 but the growth rate was lower than expected and lower than in previous ...

Oct 2013 | US$1,100 | Pages: 53 | Add to cart | View details

Country Report

Toys and Games in South Korea

Toys and games in South Korea performed well in 2012, mainly due to digital gaming market expansion. Even though the healthy growth was mainly derived from video games, traditional toys and games supported the growth as well. With major game titles ...

Oct 2013 | US$1,100 | Pages: 46 | Add to cart | View details

Country Report

Toys and Games in the US

Overall toys and video game sales continue to fall in 2012. The traditional toy and games market was able to find growth after a previous year of declines, due in large part to the growth of pre-school and construction toys. However, video games had ...

Oct 2013 | US$1,100 | Pages: 54 | Add to cart | View details

Company Profile

Hasbro Inc in Toys and Games

The focus of this report will be to examine the success of Hasbro’s licensing strategy and entry into the video games market primarily through mergers and acquisitions. The report will also analyse the importance of geographic expansion to determine ...

Oct 2013 | US$525 | Pages: 34 | Add to cart | View details

Country Report

Toys and Games in Japan

Toys and games in Japan recorded a marginal decrease in value sales in current terms in 2012, as consumers continued to cut back on non-essential expenditure, which impacted on the frequency of purchasing toys and games. By category, traditional toys...

Oct 2013 | US$1,100 | Pages: 55 | Add to cart | View details

Country Report

Toys and Games in the Philippines

Toys and games continued to experience growth in 2012, with value sales growing by 6% in current terms. Strong economic growth in 2012 assisted in pushing sales forward for the industry as consumer disposable incomes continued to increase. The ...

Oct 2013 | US$1,100 | Pages: 39 | Add to cart | View details

Country Report

Toys and Games in Argentina

Inflation and a particularly strong Christmas season were the main drivers for growth, which reached 25% in traditional toys and games in current value terms in 2012. In the context of intensive government spending, high liquidity, negative real ...

Jun 2013 | US$1,100 | Pages: 49 | Add to cart | View details

Statistical Reference Handbook

World Consumer Income and Expenditure Patterns 2014

Statistical handbook highlighting how much people earn and how they spend their money in 71 countries.

Jun 2013 | US$400 | View details

Statistical Reference Handbook

World Retail Data and Statistics 2014

A valuable reference book to understand global retailing trends. It is packed with comparable retail sales statistics for 52 countries.

May 2013 | US$475 | View details

Global Briefing

Corporate Strategies in Emerging Toy Markets

Despite higher demand for toys in emerging markets, global toymakers have found difficulties in converting market growth into actual sales. Latin America may be the talking point for Mattel, and LEGO is doing well in Eastern Europe; nevertheless, ...

Apr 2013 | US$2,000 | Pages: 30 | Add to cart | View details

Global Briefing

Global Licensing Trends in Traditional Toys and Games

Licensing is a key parameter affecting toys sales globally.7 out of the top 10 most heavily licensed traditional toys and markets are in Asia Pacific, and in almost all these markets the proportion of 0-14 year-olds in the total population was below ...

Apr 2013 | US$2,000 | Pages: 45 | Add to cart | View details

Statistical Reference Handbook

Retail Trade International

Retail Trade International is a comprehensive guide to the global retailing industry. It has expert analysis of the retailing industry in 52 countries. Each country is researched in-depth and the performance of a range of retail formats is ...

Dec 2012 | US$775 | View details

Country Report

Toys and Games in Switzerland

Traditional toys and games sales value increased for the fourth consecutive year in 2011, thanks to positive GDP growth, declining unemployment rate, continued product innovation and favourable demographic trends. On the contrary, although a new ...

Dec 2012 | US$1,100 | Pages: 40 | Add to cart | View details

Global Briefing

What are the Key Toys and Games Trends Shaping Asia Pacific?

Asia Pacific is set to become the largest traditional toys and games market globally – while already being the mobile gaming capital of the world – and thus offers great opportunities for the toys and games industry. This briefing analyses the key ...

Oct 2012 | US$2,000 | Pages: 47 | Add to cart | View details
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