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Toys and Games

Euromonitor International publishes the world's most comprehensive market research on the toys and games industry, from total market size, share data, industry trends and specific sub-category level information.

As well as in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade, as well as commercial business dynamics and industrial supply chains.

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        Country Report

        Toys and Games in South Africa

        Jul 2016

        South Africa’s lacklustre economic performance continued to impede economic growth in 2015. Consumer goods inflation continued to rise and currency depreciation worsened during the second half of the year. In an attempt to curb inflation, the South ...

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        Country Report

        Toys and Games in Argentina

        Jul 2016

        The Argentinean toys and games industry recorded strong positive current value growth as the ongoing economic instability was reflected in the fourth consecutive year of double-digit inflation. In current value terms, toys and games sales grew by ...

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        Country Report

        Toys and Games in the US

        Jul 2016

        Toys and games saw strong growth in 2015, expanding by 5% in current value terms. Traditional toys and games were particularly strong in 2015, as a result of new licensed property releases coinciding with blockbuster films and their associated ...

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        Country Report

        Toys and Games in the United Kingdom

        Jun 2016

        Whereas traditional toys and games saw another year of strong value growth in 2015, value sales of video games stagnated in the UK. While traditional games mainly benefitted from strong sales of licenced toys, partially thanks to new movie releases, ...

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        Country Report

        Toys and Games in Taiwan

        Jun 2016

        Compared to the value CAGR of 13% recorded over the review period, toys and games recorded strong retail value growth of 20% in 2015. Sales were boosted by the growing video gaming population and increasing investment in marketing campaigns, ...

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        Country Report

        Toys and Games in Malaysia

        Jun 2016

        Mobile games and computer games in digital format grew fastest in video games in 2015, while construction and action figures and accessories led growth in traditional toys and games. The anticipation for and success of Star Wars: The Force Awakens ...

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        Country Report

        Toys and Games in South Korea

        Jun 2016

        Toys and games in South Korea continued to perform positively in 2015 except for hand-held consoles which declined in both volume and value terms. Video games recorded stronger growth than traditional toys and games due to the significant success of ...

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        Country Report

        Toys and Games in China

        Jun 2016

        As economic slowdown continued to occur in China in 2015, the toys and games market recorded slower growth. The reason for this was the saturated market environment, poor economic conditions, a lower birth rate and the strong impact of internet ...

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        Country Report

        Toys and Games in Sweden

        Jun 2016

        Toys and games in Sweden recorded strong current value growth in 2015, easily outperforming the CAGR of the review period. Both traditional toys and games and video games performed well, more or less doubling their respective review period CAGRs. ...

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        Country Report

        Toys and Games in Russia

        Jun 2016

        Overall toys and games saw strong current value growth in 2015 over the previous year, with this being the fastest annual growth of the review period. This was however chiefly due to high inflation in the year and a weakened rouble, which resulted in...

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        Country Report

        Toys and Games in Romania

        Jun 2016

        Current value sales of toys and games registered another year of healthy growth in 2015. Far from being mature, the market also benefited from economic recovery, product diversification and improved coverage. Rising disposable incomes are encouraging...

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        Country Report

        Toys and Games in Poland

        Jun 2016

        Cyclical factors such as positive economic growth and rising incomes accelerated growth in sales of video games in 2015. In addition to macroeconomic factors, positive growth drivers in video games include rising sales of video games software and ...

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        Country Report

        Toys and Games in Hong Kong, China

        Jun 2016

        Despite the low birth rate, toys and games recorded healthy current value growth in Hong Kong in 2015. Video games recorded faster growth than traditional toys and games, with mobile gaming and video games software leading the way. Within traditional...

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        Country Report

        Toys and Games in Singapore

        Jun 2016

        Toys and games recorded positive value growth in 2015, with licenced products within traditional toys and games as well as mobile gaming revenue driving sales. Licensed Disney ranges were particularly popular, with Marvel Heroes and Star Wars ...

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        Country Report

        Toys and Games in Ukraine

        Jun 2016

        Devaluation of the local currency resulted in double-digit price growth within toys and games in 2015. Within traditional toys and games, the change led to a move towards lower-priced products, while the average unit price of video games increased as...

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        Country Report

        Toys and Games in India

        Jun 2016

        Toys and games in India witnessed moderate growth in 2015 after a slow 2014 and this was mainly driven by the growth in video games. Traditional toys witnessed slow to moderate growth in 2015 due to decreasing demand and an increase in the number of ...

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        Country Report

        Toys and Games in Indonesia

        Jun 2016

        As a result of the unstable macroeconomic situation, demand for toys and games slowed down again in 2015, despite the low penetration of such products among Indonesian consumers. Nevertheless, toys and games still benefited from the recovery of ...

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        Strategy Briefing

        Brexit and the Implications for the Consumer Goods Industry

        May 2016

        As the UK heads towards its EU membership referendum, there remains much uncertainty over both the outcome and the implications of a vote to leave. In fact uncertainty is the key challenge in regard to Brexit, and this uncertainty will contribute to ...

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        Strategy Briefing

        Key Character Licensing Trends Shaping Apparel, Personal Accessories & Toys in Asia Pacific

        Apr 2016

        Growing populations, rising disposable incomes, expanding middle classes & rapid urbanisation are all driving growth in licensed products sales in Asia. Apparel, accessories & toys are the top 3 most licensed industries. The region is home to the ...

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        Company Profile

        BANDAI NAMCO Group in Toys and Games

        Mar 2016

        BANDAI NAMCO Group had a mixed performance in 2014, as growth in its toy segment was offset by declines in video games. The company will need to work to make both sides of its business profitable, as well as deal with looming declines in the child ...

        US$570
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