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Market Research on the Toys and Games Industry

Euromonitor International publishes the world's most comprehensive market research on toys and games. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: consumer electronics, luxury goods, packaged food, hot drinks, soft drinks, dairy drinks and retailing.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as: business dynamics and commercial industrial supply chains.

results

 

Global Briefing

Key Character Licensing Trends Shaping Apparel, Personal Accessories & Toys in Asia Pacific

Growing populations, rising disposable incomes, expanding middle classes & rapid urbanisation are all driving growth in licensed products sales in Asia. Apparel, accessories & toys are the top 3 most licensed industries. The region is home to the ...

Apr 2016 | US$1,325 | Pages: 59 | Add to cart | View details

Company Profile

BANDAI NAMCO Group in Toys and Games

BANDAI NAMCO Group had a mixed performance in 2014, as growth in its toy segment was offset by declines in video games. The company will need to work to make both sides of its business profitable, as well as deal with looming declines in the child ...

Mar 2016 | US$570 | Pages: 35 | Add to cart | View details

Global Briefing

The Future of Video Game Consoles

The console market for both static and hand-held devices is going through a period of dramatic change. Hand-held consoles continue to decline, as consumers eschew the platform for mobile gaming, while the launch of the Xbox One and PlayStation 4 has ...

Feb 2016 | US$1,325 | Pages: 30 | Add to cart | View details

Company Profile

LeapFrog Enterprises Inc in Toys and Games

The growing popularity of tablets and learning toys has contributed to dynamic growth at LeapFrog Enterprises Inc through 2013. However, the company became overreliant on tablets, as a result leading to revenue declines in 2014 and 2015 as tablet ...

Dec 2015 | US$570 | Pages: 42 | Add to cart | View details

Global Briefing

Virtual Reality: The Next Generation of Video Gaming

Augmented and virtual reality gaming are anticipated to become the next major revolution in video gaming, and 2016 will be deciding year for the technology, as a series of long-anticipated headsets make their commercial debuts. This report analyses ...

Dec 2015 | US$1,325 | Pages: 28 | Add to cart | View details

Company Profile

Nintendo Co Ltd in Toys and Games

Nintendo saw its share of global video games sales slip as the Wii U continues to disappoint compared to Xbox One and PlayStation 4. Following another weak performance by the Wii U, Nintendo has started looking to new areas to turn things around and ...

Dec 2015 | US$570 | Pages: 39 | Add to cart | View details

Country Report

Toys and Games in Italy

After three consecutive years of declining value sales, toys and games in Italy managed to show a strong performance in 2014, largely thanks to the launch of the new generation of static video game consoles. There was also a further boost to value ...

Dec 2015 | US$2,100 | Pages: 44 | Add to cart | View details

Country Report

Traditional Toys and Games in Italy

In 2014 traditional toys and games in Italy increased by 1% in current value terms, to reach €1.3 billion. Whilst this performance was slightly positive, it appeared even more positive when compared with other categories within the Italian market, ...

Dec 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Video Games in Italy

Video games follows a somewhat constant pattern of growth and decline, as this tends to be a cyclical category. However, in 2014 video games increased by 15%, reaching €1.7 billion. In 2014 games for hand-held video game consoles and games for ...

Dec 2015 | US$990 | Pages: 26 | Add to cart | View details

Company Profile

Activision Blizzard Inc in Toys and Games

Activision Blizzard Inc is one of the world’s largest and best-known video game publishers with a comprehensive portfolio of console and PC games. With the acquisition of King Digital Entertainment, the company hopes to expand its presence within ...

Nov 2015 | US$570 | Pages: 25 | Add to cart | View details

Company Profile

LEGO Group in Toys and Games

LEGO Group had another strong year of growth in 2014 as the early popularity of The LEGO Movie helped construction toy sales momentum throughout the year. LEGO will need to work to capitalise on this high demand for LEGO products by continuing to ...

Nov 2015 | US$570 | Pages: 40 | Add to cart | View details

Country Report

Toys and Games in Mexico

The Mexican toys and games market posted robust current value growth of 13% in 2014, driven by strong performances from both traditional toys and games and video games. This was fuelled by stronger GDP growth in 2014 than in 2013 and a robust ...

Nov 2015 | US$2,100 | Pages: 36 | Add to cart | View details

Country Report

Traditional Toys and Games in Mexico

Traditional toys and games registered 8% current value growth in 2014, well above the 4.1% rate of inflation. This was the category’s best performance of the review period and can be attributed to the improved economic climate in the country. Sales ...

Nov 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Video Games in Mexico

Video games continued to perform well in 2014, registering double-digit current value growth of 19% to reach sales of Mx$35.2 billion. Unlike traditional toys and games, whose performance correlates strongly with changes in economic indicators, video...

Nov 2015 | US$990 | Pages: 22 | Add to cart | View details

Company Profile

Spin Master Corp in Toys and Games

Having become a publicly traded company in July 2015, Spin Master Corp is looking to expand its global presence in an environment dominated by three large producers with demand shifting to toys positioned as integral parts of entertainment ecosystems...

Nov 2015 | US$570 | Pages: 35 | Add to cart | View details

Country Report

Traditional Toys and Games in Germany

Traditional toys and games continued to post a strong positive performance in 2014, amidst stronger consumer confidence in spending. Following the steep decline in the global price of crude oil which began in June 2014, German consumers experienced a...

Nov 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Video Games in Germany

Video games posted a strong performance in 2014, on the back of the release of Sony’s PlayStation 4, Nintendo’s WiiU and Microsoft’s Xbox One in November 2013, the three most popular games consoles in Germany. This particularly fuelled growth in ...

Nov 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Toys and Games in Germany

Traditional toys and games in Germany benefited from the slightly higher birth rate and more generous parents in 2014. Both traditional toys and games and video games posted solid value growth. However, the German market remained largely immune from ...

Nov 2015 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Toys and Games in Russia

Toys and games saw a strong performance during the review period as a whole, with impressive double-digit value growth continuing into 2014. Growth was supported by a long-term rise in disposable income levels and by a baby boom during the review ...

Oct 2015 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Traditional Toys and Games in Russia

Many areas of consumer spending were hard hit by rising economic concerns at the end of the review period, as slowing economic growth and sanctions encouraged consumers to economise. Traditional toys and games however continued to see good sales ...

Oct 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Video Games in Russia

There was a surge in the ownership of tablets and smartphones towards the end of the review period, thanks to the widening availability of affordable options. Tablets saw household penetration rise from just 9% in 2012 to 28% in 2014. Meanwhile ...

Oct 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Traditional Toys and Games in Taiwan

Traditional toys and games registered 1% growth to reach sales of TWD7.1 billion in 2014.Consumption trends in Taiwan depend on its polarised wealth distribution, hence, the improving purchasing power of top level consumers maintained the value sales...

Oct 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Video Games in Taiwan

High internet penetration rates and high-tech device development boosts the value growth of video games. The increasing mobile gaming population reflects that Taiwanese consumers rely on smartphone or tablet use. Therefore, many video games ...

Oct 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Toys and Games in Taiwan

As the economy recovers, more consumers are willing to purchase premium quality toys for their children. Retailers also expand their outlets and invest in marketing campaigns to encourage sales. For video games, multiplatform video games attract ...

Oct 2015 | US$2,100 | Pages: 34 | Add to cart | View details

Country Report

Toys and Games in Hong Kong, China

Toys and games registered stable current value growth in 2014, with video games outperforming traditional toys and games. While traditional toys and games was supported by the solid performances of action figures and accessories, construction toys ...

Oct 2015 | US$2,100 | Pages: 35 | Add to cart | View details

Country Report

Traditional Toys and Games in Hong Kong, China

Traditional toys and games registered slightly slower current value growth in 2014 than in 2013. This was attributable to there being were fewer blockbuster films in 2014 than in 2013, although toys from films such as Frozen and Transformers 4 ...

Oct 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Video Games in Hong Kong, China

The battle of next-generation consoles continued into 2014, as the top three players within video games intensified their attempts to increase sales. Players increasingly resorted to console-game bundle sales to attract consumer interest. For ...

Oct 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Traditional Toys and Games in Malaysia

Traditional toys and games registered current retail value growth of 5% in 2014. The reduction in petrol prices and the ongoing government subsidy contributed to growth in toys and games as levels of disposable income increased.

Oct 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Video Games in Malaysia

Annual launches of new video games are essential to the competitiveness of product developers as gamers are always looking for the next exciting game title. Grand Theft Auto V was one of the big games launched in 2014 in PC format after a successful ...

Oct 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Toys and Games in Malaysia

Toys and games registered slower current retail value growth in 2014. GDP growth in Malaysia was 6%, but inflation increased to 3% in 2014. The weakening of the ringgit against the US dollar further dented consumer confidence in Malaysia. The ...

Oct 2015 | US$2,100 | Pages: 33 | Add to cart | View details

Global Briefing

Traditional Toys: The Growth of STEM and Physical Development Toys

Parents globally have started to purchase traditional toys & games that contribute to their child’s physical and mental development. Rising obesity concerns and increased urbanisation have fuelled physical development toys, while science, technology,...

Oct 2015 | US$1,325 | Pages: 41 | Add to cart | View details

Country Report

Toys and Games in South Korea

Toys and games in South Korea registered slower current retail value growth in 2014 than the previous year. The rate of growth in traditional toys and games declined more than that in video games. While growth in 2014 remained positive the decline ...

Oct 2015 | US$2,100 | Pages: 35 | Add to cart | View details

Country Report

Traditional Toys and Games in South Korea

In traditional toys and games, construction toys and action figures and accessories remained the leading categories and together accounted for 48% of total retail value sales in 2014. These two categories also registered the strongest growth in 2014....

Oct 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Video Games in South Korea

Digital gaming dominates video games in South Korea due to the strong influence of online games. Although online games accounted for 65% of retail value sales in digital gaming in 2014, the trend is towards mobile games, which accounted for 24%. ...

Oct 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Toys and Games in Spain

2014 inverted the negative trend registered during the review period, when Spanish society was afflicted by a deep economic recession. 2014 showed positive growth, but it is too early to see this in terms of a recovery in the market. Key brands and ...

Oct 2015 | US$2,100 | Pages: 39 | Add to cart | View details

Country Report

Traditional Toys and Games in Spain

2014 witnessed traditional toys and games register value growth of 4%. However, the various subcategories within traditional toys and games recorded a range of performances; some posted very fast growth thanks to the success of juguetes estrella ...

Oct 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Video Games in Spain

Video games performed better in 2014 than the review period average. With 5% growth, 2014 was an important year for video games with new generation consoles, an extensive video games offer and a clear tendency towards digital gaming. Spain has around...

Oct 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Toys and Games in Singapore

In 2014, toys and games experienced positive growth, with video games driving the industry. Singapore’s economy strengthened slightly in 2014, translating into higher retail value sales of toys and games. As the market is in a mature phase, ...

Oct 2015 | US$2,100 | Pages: 33 | Add to cart | View details

Country Report

Traditional Toys and Games in Singapore

Singapore experienced slow economic growth in 2014, which slowed retail value sales growth in traditional toys and games. In 2014, current value sales posted a 6% increase, slightly slower than the growth recorded in 2013 and the review period CAGR. ...

Oct 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Video Games in Singapore

Video games saw a 7% increase in current value sales in 2014 to reach S$395 million. This was the highest growth rate since 2010 due to the launch of new and improved gaming consoles: PlayStation 4 (November 2013) and Xbox One (September 2014). The ...

Oct 2015 | US$990 | Pages: 23 | Add to cart | View details

Company Profile

Microsoft Corp in Toys and Games

Microsoft Corp is one of the world’s largest technology companies, with a wide range of consumer and enterprise software. However, dwindling revenues from core product lines and the success of the Xbox One are making gaming an increasingly important ...

Oct 2015 | US$570 | Pages: 27 | Add to cart | View details

Company Profile

Ubisoft Entertainment SA in Toys and Games

After a strong 2014 due to new game launches such as Watch Dogs and South Park: The Stick of Truth, Ubisoft is facing a favourable gaming market as consumers continue to adopt new consoles. To carry this momentum forward, Ubisoft will need to focus ...

Oct 2015 | US$570 | Pages: 38 | Add to cart | View details

Country Report

Toys and Games in Indonesia

Despite consumer discouragement over the prolonged negative sentiments surrounding the country’s economy, sales of toys and games achieved a double-digit growth rate in 2014. Many new movie launches and aggressive below-the-line marketing activities ...

Oct 2015 | US$2,100 | Pages: 36 | Add to cart | View details

Country Report

Traditional Toys and Games in Indonesia

With the rupiah remaining weak against the US dollar in 2014, prices of imported branded toys and games became more expensive, which influenced the purchasing decisions of Indonesian consumers. Given the wide range of traditional toy and game ...

Oct 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Video Games in Indonesia

Video games in Indonesia is gradually entering a new era of online gaming, driven by the growing number of internet users in the country. This trend is not confined to Indonesia’s major cities, but also reaching smaller ones, such as Aceh and ...

Oct 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Toys and Games in Thailand

Political unrest in the first half of 2014 rattled business confidence and curbed local demand for most consumer goods, and toys and games was no exception. Its sales growth slowed down slightly in 2014, reflecting low consumption and difficulties in...

Oct 2015 | US$2,100 | Pages: 33 | Add to cart | View details

Country Report

Traditional Toys and Games in Thailand

During 2013-2014, the release of animation movies, such as Marvel, Disney, and new cartoon TV shows, including the Kamen Rider series, stimulated growth of licenced toys. Overall, licenced traditional toys and games increased by 15% in 2014, based on...

Oct 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Video Games in Thailand

Sales of video games rose by 4% in 2014, up from 3% on the previous year. The accelerating growth was mainly attributed to the release of PS4, as the internet has a major role in local consumers’ lives. Smartphones and tablets are convenient and are ...

Oct 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Toys and Games in Turkey

Despite the negative economic outlook, toys and games achieved dynamic growth in 2014. Increasing demand for higher-quality products boosted value growth in traditional toys and games, whilst rapid growth in video games was driven by the remarkable ...

Sep 2015 | US$2,100 | Pages: 38 | Add to cart | View details

Country Report

Traditional Toys and Games in Turkey

Traditional toys and games achieved very dynamic current value growth of 17% in 2014, mainly thanks to the rising demand for high-quality products towards the end of the review period. The increasing education levels of parents along with the rapid ...

Sep 2015 | US$990 | Pages: 25 | Add to cart | View details
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