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Toys and Games

Euromonitor International publishes the world's most comprehensive market research on the toys and games industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Toys and Games in Argentina

Jun 2017

2016 saw stagnation in different economic sectors. The decline in consumption reached its lowest level since 2010. Argentinian consumers faced lower purchasing power because of inflation and the fall in employment. This context had a strong negative ...

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Country Report

Toys and Games in India

Jun 2017

Toys and games in India continued to grow in 2016, albeit driven by video games sales rather than the more slowly growing traditional toys and games category. Urban consumers in particular continued to spend on digital games. In 2016, growth was ...

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Country Report

Toys and Games in the Philippines

Jun 2017

Toys and games posted double-digit growth for the third consecutive year in the Philippines, primarily due to good economic performance translating to higher growth in consumer spending. Sales of traditional toys and games remained stable, buoyed by ...

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Country Report

Toys and Games in Brazil

Jun 2017

2016 continued to be a challenging year for Brazil, with consumers still severely affected by the economic crisis that hit the country. Under such scenario, consumers were more diligent regarding purchases of non-essential goods. Consequently, ...

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Country Report

Toys and Games in China

Jun 2017

Toys and games recorded healthy value growth in 2016 driven by the strong performance of video games, which saw a double-digit increase in sales. In addition, traditional toys and games also posted positive growth, with construction toys leading the ...

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Country Report

Toys and Games in Italy

Jun 2017

The significant growth seen in toys and games in 2016 signalled an improvement on the growth seen over the review period, which was already encouraging. The growth seen in video games was driven by video games software (digital), in particular mobile...

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Country Report

Toys and Games in Turkey

Jun 2017

Parents in Turkey showed growing interest in higher quality traditional toys and games products in 2016. Together with the increasing popularity of digital gaming in the country, this continued to drive the positive development of the local toys and ...

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Country Report

Toys and Games in Taiwan

Jun 2017

Retail value sales of toys and games posted slower growth in 2016, compared with 2015, although most subcategories performed positively. The key reasons for the slowdown were a bleak economic outlook, weaker purchasing power and a slower increase in ...

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Country Report

Toys and Games in the US

Jun 2017

Traditional toys and games is a strong industry, showing 4% growth in retail value sales in 2016. Despite national events like the US presidential elections, where consumers reduced their expenses until the outcome and thus delayed the boost of the ...

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Country Report

Toys and Games in France

Jun 2017

Compared to the previous year, toys and games current value sales grew at a slower rate in France in 2016 due to demographic trends, evolving consumption patterns and increasing saturation. In video games, double-digit growth for digital software was...

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Country Report

Toys and Games in Sweden

Jun 2017

Toys and games displayed strong growth in current value terms in 2016. Both traditional toys and games and video games easily outperformed their respective value CAGRs for the review period. Digital and in-game purchases were the main drivers behind ...

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Country Report

Toys and Games in the United Kingdom

Jun 2017

In 2016, the growth of the toys and games industry was slower than in the review period due to the weak performance of video games. While traditional toys and games grew strongly, video games software (physical) and video games hardware declined in ...

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Country Report

Toys and Games in Poland

Jun 2017

Toys and games continued to register high current retail value growth in 2016 although the rate of growth slowed compared with that of the previous year. This was due largely to lower prices in the highly competitive traditional toys and games ...

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Country Report

Toys and Games in Russia

Jun 2017

Toys and games recorded substantial growth over the review period, which was largely dependent on the significant growth within video games and among traditional toys and games that aid a child’s early development. The increasing accessibility of the...

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Country Report

Toys and Games in Ukraine

Jun 2017

Toys and games saw growth within both traditional toys and games and video games in 2016. Mainly comprised of imported products, traditional toys and games increased due to unit price growth, affected by the 14% inflation rate and volume improvement ...

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Country Report

Toys and Games in South Africa

Jun 2017

South Africa’s ongoing poor economic performance continued to impede on its economic growth in 2016. Inflation within consumer goods continued to be driven by currency depreciation. Rising utility prices and a higher cost of living put further ...

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Country Report

Toys and Games in Switzerland

Jun 2017

Overall toys and games recorded a poor performance throughout 2016. Declining unit prices, resulting in increased cross-border shopping, put further pressure on total value sales. Despite a moderate demand for traditional toys and games, the decrease...

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Country Report

Toys and Games in Germany

Jun 2017

Despite a relatively high level of maturity and saturation in Germany and its rather stagnant and ageing population, toys and games managed to produce further value growth in 2016. New product launches, revivals and new versions of old classics and ...

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Country Report

Toys and Games in Spain

Jun 2017

In 2016, toys and games maintained the good performance seen in 2015 and 2014 thanks to strong video games sales, with a growing number of Spaniards regularly spending their time playing video and mobile games. In addition, traditional toys and games...

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Country Report

Toys and Games in South Korea

Jun 2017

Total value performance in 2016 remained positive for both traditional toys and games and video games. However, the pace of value growth slowed in the context of the review period. The macro environment for toys and games is largely negative with ...

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