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Toys and Games Industry Market Research

Euromonitor International is a respected and differentiated business source, providing the world's most comprehensive market intelligence products in toys and games.

We monitor and analyse industry trends in toys and games in 32 countries globally, including in-depth data on market share and market size.

We cover both traditional toys and games as well as video games, making us the only research company that is able to show the big picture of the overall "Play Industry"

We enjoy close relationships with a client base that includes the industry's leading multinational brand owners, local brand owners, B2B players, banks/consultancies, academia and legislative bodies.

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Global Briefing

The Future of Toys-to-Life: Prospects and Forecasts

Since the launch of Skylanders in 2011, toys-to-life have been one of the fastest-growing product categories in toys and games. With the launch of LEGO Dimensions in late 2015 the market is poised for dynamic growth in 2015 and 2016. However, the ...

Sep 2015 | US$1,325 | Add to cart | View details

Global Briefing

Key Global and Regional Trends Shaping Toys Licensing

Licensing is a key parameter for toys sales globally. Half of the top 10 most heavily licensed toys markets are in Asia Pacific, while the US is the world’s largest. As Frozen took the industry by storm, 2014 was a particularly good year in toys ...

Sep 2015 | US$1,325 | Add to cart | View details

Country Report

Toys and Games in Japan

Toys and games in Japan continued to struggle in 2014 due to a mixture of demographic and market conditions. While traditional toys and games increased in 2014, video games declined. The breakthrough of Yo-kai Watch despite demographic changes and ...

Aug 2015 | US$2,100 | Pages: 37 | Add to cart | View details

Company Profile

Hasbro Inc in Toys and Games

Hasbro experienced one of its strongest years of growth in 2014, as a variety of licensed successes as well as strong growth in its outdoor and arts and crafts segments underpinned a positive year for the company. To keep this positive momentum going...

Aug 2015 | US$570 | Pages: 41 | Add to cart | View details

Country Report

Toys and Games in the United Arab Emirates

Toys and games continued to witness strong double digit growth in 2014. The stable economy continued to attract skilled people and increase the employment rate. Consumers’ disposable income was boosted by the growth in GDP; a trend likely to continue...

Aug 2015 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Toys and Games in the Philippines

The toys and games industry continues to grow despite being negatively impacted by the slower economic performance of the Philippines as well as congestion in the Port of Manila due to the ban implemented on cargo trucks in 2014. Higher disposable ...

Aug 2015 | US$2,100 | Pages: 32 | Add to cart | View details

Country Report

Toys and Games in Romania

Romanian toys and games experienced another year of growth, being positively influenced by the evolution of the economy and rising disposable incomes. Value sales recorded an 11% increase at current prices in 2014, showing that Romanians’ desire for ...

Aug 2015 | US$2,100 | Pages: 38 | Add to cart | View details

Company Profile

Sony Corp in Toys and Games

Sony Corp is one of the largest consumer electronics manufacturers in the world. The company’s lines of smartphones and televisions have long been underperforming making its video game console business one of the main sources of profitability. The ...

Aug 2015 | US$570 | Pages: 26 | Add to cart | View details

Global Briefing

Toys and Games: Global Trends, Developments and Prospects

2014 witnessed the strongest growth for toys and games in the previous five years. The growth was largely led by the launch of new consoles as well as licensed products. Many emerging markets were positively impacted by strong income growth and ...

Aug 2015 | US$1,325 | Pages: 56 | Add to cart | View details

Country Report

Toys and Games in France

In 2014 toys and games in France recorded bullish value growth. This excellent performance was predominantly fuelled by the advent of generation-8 static video game consoles, namely Xbox One and PlayStation 4. The new consoles also contributed ...

Jul 2015 | US$2,100 | Pages: 38 | Add to cart | View details

Country Report

Toys and Games in Brazil

The economic situation in Brazil started to reflect on the toys and games industry in 2014. Traditional toys and games did not grow much above the national inflation rate in 2014, registering losses in revenue in a few categories. Video games, on the...

Jul 2015 | US$2,100 | Pages: 39 | Add to cart | View details

Country Report

Toys and Games in Ukraine

Current value growth in 2014 was slightly lower than the current CAGR of the review period. This was due to a sharp increase in the average unit price in current terms. As toys and games is represented mostly by imported goods, a rapid decline of the...

Jul 2015 | US$2,100 | Pages: 38 | Add to cart | View details

Strategy Briefing

Toddlers to Tweens: Consumption Habits of Global 3-12 Year-Olds

While ageing populations and lower fertility rates mean children are a dwindling demographic in the developed world, they nevertheless constitute a growing market force. With unprecedented purchasing power and influence on the household budget, ...

Jul 2015 | US$1,325 | Add to cart | View details

Country Report

Toys and Games in China

Although an economic slowdown continued to take place in China in 2014, toys and games recorded another year of double-digit growth, thanks to steady consumer demand. In traditional toys and games, toys that promote outdoor activities and learning ...

Jul 2015 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

Toys and Games in Switzerland

Toys and games in Switzerland registered healthy growth in 2014. The performance of traditional toys and games was supported by the strong performance of arts and crafts, construction toys, outdoor and sports toys as well as action figures and ...

Jul 2015 | US$2,100 | Pages: 36 | Add to cart | View details

Country Report

Toys and Games in Argentina

Consumer purchasing power in Argentina continues to contract in constant terms as inflation erodes disposable incomes. In current value terms, sales of toys and games grew by 18% in 2014, lagging behind the local inflation rate. The impact of the ...

Jul 2015 | US$2,100 | Pages: 34 | Add to cart | View details

Country Report

Toys and Games in India

Toys and games in India witnessed single digit retail value sales growth in 2014, following the strong double-digit growth seen in 2013. This slowdown was mainly due to the toy industry being flooded with cheap Chinese imports that resulted in Indian...

Jul 2015 | US$2,100 | Pages: 37 | Add to cart | View details

Country Report

Toys and Games in South Africa

The South African economy continued to suffer in 2014. Structural problems continue to impede economic growth with rising utility and fuel costs and other inflationary pressures driving interest rate hikes.

Jul 2015 | US$2,100 | Pages: 32 | Add to cart | View details

Country Report

Toys and Games in the Netherlands

Toys and games generated positive growth in the Netherlands in 2014 as a result of the improved economic conditions and manufacturers continuing to invest in new product development and promotion. While consumer confidence was low and Dutch shoppers ...

Jul 2015 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Toys and Games in Poland

Technological developments brought some changes in children’s preferences, habits and behaviour. Smartphones and tablets became one of the must have items for children. The popularity of these items consequently became one of the main restrictions to...

Jul 2015 | US$2,100 | Pages: 39 | Add to cart | View details

Country Report

Toys and Games in the US

Traditional toys and video games witnessed a strong increase in value sales growth in 2014. In traditional games, growth was largely led by licensed products as well as renewed strength in the construction toy category. Video games were also greatly ...

Jul 2015 | US$2,100 | Pages: 38 | Add to cart | View details

Country Report

Toys and Games in Australia

Overall sales of toys and games in Australia were boosted by the launches of eighth-generation gaming consoles. The PlayStation 4 and Xbox One were released in November 2013 and drove sales of static gaming consoles and video game hardware ...

Jul 2015 | US$2,100 | Pages: 37 | Add to cart | View details

Country Report

Toys and Games in Canada

In 2014, traditional toys and games trended downwards registering gradual decline in current value sales, due to an ongoing shift in consumer preference towards alternative forms of entertainment, particularly smartphones and other mobile devices, a ...

Jul 2015 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Toys and Games in Sweden

Toys and games recorded positive value sales growth in 2014. Both traditional toys and games and video games registered positive value sales growth for the year, although the magnitude of the growth for video games exceeded that of traditional toys ...

Jul 2015 | US$2,100 | Pages: 37 | Add to cart | View details

Company Profile

Mattel Inc in Toys and Games

After a difficult 2014 when Mattel Inc saw revenue decline by 5.6%, the company has made management changes and acquired Mega Brands Inc to gain a foothold in the fast-growing construction toys segment. This profile analyses the company’s position in...

Jul 2015 | US$570 | Pages: 33 | Add to cart | View details

Global Briefing

The Influence of Technology in Toys and Games: Corporate Strategies

Growing access to the internet and the proliferation of affordable advanced communication technologies over the past decade has created a generation of digital natives for whom the divide between virtual and real-life play is minimal. This has led to...

Jul 2015 | US$1,325 | Pages: 37 | Add to cart | View details

Passport

Passport Toys and Games Global

All of our data and analysis for Toys and Games in 32 countries. Includes 18 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts.

Jun 2015 | US$30,000 | Add to cart | View details

Country Report

Toys and Games in Thailand

2013 seemed to be the difficult year of every industry including toys and games, having been impacted continuously since flooding at the end of 2012 followed by political turmoil and economic instability throughout the whole year. In 2013 the ...

Mar 2015 | US$2,100 | Pages: 41 | Add to cart | View details

Company Profile

Nintendo Co Ltd in Toys and Games

Nintendo holds an increasingly narrow lead in global video games, and faces significant threats, including the expansion of Sony and Microsoft’s new generation consoles and the growing popularity of mobile gaming. This profile analyses Nintendo’s ...

Feb 2015 | US$570 | Pages: 32 | Add to cart | View details

Company Profile

Microsoft Corp in Toys and Games

Microsoft, the world’s third largest video games company, has undergone a significant shift in its strategic outlook and corporate structure. This profile assesses the implications of these developments for the company’s video games operations, as ...

Feb 2015 | US$570 | Pages: 31 | Add to cart | View details

Company Profile

BANDAI NAMCO Group in Toys and Games

BANDAI NAMCO is the second largest toys and games manufacturer in its native Japan. This profile analyses the company’s efforts to meet the challenge of a shrinking consumer base in its domestic market, to develop brands across categories, and to ...

Feb 2015 | US$570 | Pages: 34 | Add to cart | View details

Company Profile

LEGO Group in Toys and Games

Bolstered by the success of 2014’s The LEGO Movie, the world’s leading construction toys manufacturer, LEGO, continues its dynamic expansion. However, acquisitions by Mattel and Spin Master are set to intensify competition in the company’s core ...

Jan 2015 | US$570 | Pages: 32 | Add to cart | View details

Company Profile

Takara Tomy Co Ltd in Toys and Games

Japan’s largest traditional toys and games manufacturer, Takara Tomy, is responding to an extremely challenging domestic environment. This profile analyses the company’s work to strengthen its core domestic operations, examines its strategic shift ...

Jan 2015 | US$570 | Pages: 33 | Add to cart | View details

Country Report

Toys and Games in Germany

Sales of toys and games continued to be largely unaffected by the economic uncertainties faced by the Eurozone as well as by Germany’s low birth rate and registered another year of healthy current value growth in 2013. Solid demand was witnessed by ...

Jan 2015 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Toys and Games in Hong Kong, China

Toys and games in Hong Kong saw healthy growth. Traditional toys and games was supported by the strong performance of action figures and accessories, construction toys, dressing-up and role play, and dolls and accessories. Video games outperformed ...

Jan 2015 | US$2,100 | Pages: 52 | Add to cart | View details

Country Report

Toys and Games in Malaysia

Slower positive growth in toys and games was seen during 2013 as various external factors were impacting the sales performance. Malaysia posted slower GDP growth of merely 5% as compared with the historical period. Slower economic growth was ...

Jan 2015 | US$2,100 | Pages: 41 | Add to cart | View details

Country Report

Toys and Games in South Korea

Toys and games recorded high market growth, but the growth level has noticeably slowed down compared to previous years. After eight years of double-digit market growth, value growth of toys and games was up by only 8% in 2013. The market is entering ...

Nov 2014 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Toys and Games in Taiwan

Toys and games closed at a higher current value growth rate in 2013 as compared with 2012’s. The improvement in economic conditions in Taiwan during 2013 was a key contributor to this performance, with consumers regaining confidence to spend and ...

Nov 2014 | US$2,100 | Pages: 39 | Add to cart | View details

Country Report

Toys and Games in Italy

In 2013 the toys and games industry performed poorly, with a decreasing trend compared to the previous year. The economic crisis is in fact overall negatively impacting consumers’ spending and Italians are facing lower available income and rising ...

Nov 2014 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Toys and Games in Russia

Toys and games remained one of the most dynamic markets in Russia in 2013, although its retail value sales growth rate decreased compared to the previous year’s results. The development of traditional toys and games in 2013 was fostered by record ...

Nov 2014 | US$2,100 | Pages: 51 | Add to cart | View details

Country Report

Toys and Games in Singapore

Toys and games in Singapore sees faster growth in 2013. With the recovery of the economy in 2013, consumers are willing to spend more on toys and games. In addition, consumers are well-informed about the latest products, leading to more spending on ...

Oct 2014 | US$2,100 | Pages: 39 | Add to cart | View details

Country Report

Toys and Games in Indonesia

In May 2013, the Indonesian government finally decided to increase the fuel price significantly, which led to the diminishing purchasing power of consumers and higher inflation rates in 2013 compared with the previous year. As a result, Indonesian ...

Oct 2014 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Toys and Games in Turkey

In 2013, toys and games in Turkey registered significant growth at both overall level and in a large number of individual categories, including traditional toys and games, and video games. The rising popularity of online gaming helped video games to ...

Sep 2014 | US$2,100 | Pages: 41 | Add to cart | View details

Country Report

Toys and Games in Mexico

In 2013, sales of toys and games in Mexico saw a growth rate that was slower than the review period average. This is explained mostly by the contraction in the economic performance of the country, which saw GDP growth below 2%. As a result, consumer ...

Sep 2014 | US$2,100 | Pages: 42 | Add to cart | View details

Global Briefing

Global Licensing Continues to Stimulate Traditional Toys and Games

Licensing is continuing to have an increasing impact on traditional toys and games, with more toy manufacturers looking to create fresh intellectual property using TV and films, and then leveraging these characters popularity to increase toy sales. ...

Aug 2014 | US$1,325 | Pages: 33 | Add to cart | View details

Country Report

Toys and Games in the United Kingdom

In 2013 the toys and games market recorded growth for the first time in four years. Over the past few years, the industry had been struggling with reduced consumer spending power as a result of the recession and a decline in interest in video games ...

Jul 2014 | US$2,100 | Pages: 44 | Add to cart | View details

Country Report

Toys and Games in Spain

Toys and games in Spain recorded a positive performance in 2013 for the first time in three years. The better performance was supported by the slight recovery of the Spanish economy. The better economic framework contributed to Spanish parents being ...

Jul 2014 | US$2,100 | Pages: 44 | Add to cart | View details

Global Briefing

Toys and Games in Emerging Markets: Consumer Fundamentals Falling into Place

Emerging economies already account for a considerable share of the global toy market, and will provide the strongest boost to sales. Latin America has been one of the most dynamic globally, while in a few years APAC is projected to become the largest...

Jan 2014 | US$1,325 | Pages: 52 | Add to cart | View details

Strategy Briefing

Parents-in-Waiting: Global Perinatal Market Trends

Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” industry has emerged, spanning everything from ...

Dec 2013 | US$1,200 | Pages: 77 | Add to cart | View details

Global Briefing

Toys and Games: Trends, Developments and Prospects

Toys and games recorded another year of accelerating growth in 2012, with a deepening discrepancy in performance between developed vs emerging markets. Sales continued to decline in most developed regions, while global growth was driven by Latin ...

Nov 2013 | US$1,200 | Pages: 54 | Add to cart | View details
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