Market research for the toys and games industry

Euromonitor has the world’s most comprehensive research on the toys and games industry. We monitor and analyse industry trends in toys and games globally, including in-depth data on market share and market size.

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

Passport

Passport Toys and Games Global

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

May 2012 | US$30,000| Add to cart | View details ›

Global Briefing

Toys and Games: Trends, Developments and Prospects

Traditional toys and games recorded another year of global growth in 2010, continuing to resist the climate of economic uncertainty. At the same time, the decline in video games was extended for the second consecutive year. This briefing analyses the...

Feb 2012 | US$2,000| Add to cart | View details ›

Global Briefing

Toys and Games Retailing: Specialist Toy Retailers: Defence against the Grocery Arts

Competition from grocery retailers has put specialist toy retailers in a difficult position, fighting for their status as the preferred destination for toy shopping. In true grocery fashion, these players are offering low prices coupled with ...

Dec 2011 | US$2,000| Add to cart | View details ›

Country Report

Toys and Games in Mexico

After a slowdown in toys and games sales in 2009, there was a strong increase in sales of both traditional toys and games and video games. In Mexico, toys and games are one of the most important non-essential household expenses, especially at the end...

Dec 2011 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in Romania

2010 was a particularly difficult year for the whole country. Key factors included: in order to gain stability at macroeconomic level, Romania was forced to take drastic measures to reduce its budget spending, with no more room for manoeuvre on its ...

Nov 2011 | US$1,100| Add to cart | View details ›

Company Profile

Sony Corp in Toys and Games

Sony Corp faced a PR disaster in 2011 as it was forced to admit that its PlayStation Network had suffered a cyber attack leaving the data of millions of its users exposed to potential theft and fraud. The company has worked hard to restore its ...

Nov 2011 | US$525| Add to cart | View details ›

Company Profile

Nintendo Co Ltd in Toys and Games

Nintendo has a long and enviable history in video games. It has led the way in gaming consoles and has a rich heritage with the Super Mario and Zelda franchises. The company, however, lost its way in 2010/2011 with lacklustre 3DS sales and a sparse ...

Nov 2011 | US$525| Add to cart | View details ›

Company Profile

Bandai Namco Group in Toys and Games

Bandai Namco is a well established and leading player in the toys and games market. It is particularly strong in Japan where it ranks second overall in traditional games, and fourth in video games. However, as the Japanese population ages the company...

Nov 2011 | US$525| Add to cart | View details ›

Company Profile

Microsoft Corp in Toys and Games

Microsoft ranked third globally in terms of video games sales in 2010. Static video game console hardware and their accessories made up 80% of Microsoft’s video games revenues in 2010, in retail value terms. The company is increasing its presence in ...

Nov 2011 | US$525| Add to cart | View details ›

Strategy Briefing

The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor

The income gap between rich and poor has increased steadily in line with economic progress, but only recently, with unemployment and austerity measures hitting the poor and “squeezed middle” the most, has public resentment against inequality reached ...

Nov 2011 | US$2,600| Add to cart | View details ›