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Toys and Games Industry Market Research

Euromonitor International is a respected and differentiated business source, providing the world's most comprehensive market intelligence products in toys and games.

We monitor and analyse industry trends in toys and games in 32 countries globally, including in-depth data on market share and market size.

We cover both traditional toys and games as well as video games, making us the only research company that is able to show the big picture of the overall "Play Industry"

We enjoy close relationships with a client base that includes the industry's leading multinational brand owners, local brand owners, B2B players, banks/consultancies, academia and legislative bodies.

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Country Report

Toys and Games in Thailand

2013 seemed to be the difficult year of every industry including toys and games, having been impacted continuously since flooding at the end of 2012 followed by political turmoil and economic instability throughout the whole year. In 2013 the ...

Mar 2015 | US$2,100 | Pages: 41 | Add to cart | View details

Company Profile

Sony Corp in Toys and Games

Sony’s video games operations are taking an increasingly central role in the company’s efforts to turn around its fortunes after years of struggling. This profile analyses Sony’s work to remain at the cutting edge of innovation in video games, ...

Feb 2015 | US$575 | Pages: 31 | Add to cart | View details

Company Profile

Nintendo Co Ltd in Toys and Games

Nintendo holds an increasingly narrow lead in global video games, and faces significant threats, including the expansion of Sony and Microsoft’s new generation consoles and the growing popularity of mobile gaming. This profile analyses Nintendo’s ...

Feb 2015 | US$575 | Pages: 32 | Add to cart | View details

Company Profile

Microsoft Corp in Toys and Games

Microsoft, the world’s third largest video games company, has undergone a significant shift in its strategic outlook and corporate structure. This profile assesses the implications of these developments for the company’s video games operations, as ...

Feb 2015 | US$575 | Pages: 31 | Add to cart | View details

Company Profile

BANDAI NAMCO Group in Toys and Games

BANDAI NAMCO is the second largest toys and games manufacturer in its native Japan. This profile analyses the company’s efforts to meet the challenge of a shrinking consumer base in its domestic market, to develop brands across categories, and to ...

Feb 2015 | US$575 | Pages: 34 | Add to cart | View details

Company Profile

LEGO Group in Toys and Games

Bolstered by the success of 2014’s The LEGO Movie, the world’s leading construction toys manufacturer, LEGO, continues its dynamic expansion. However, acquisitions by Mattel and Spin Master are set to intensify competition in the company’s core ...

Jan 2015 | US$575 | Pages: 32 | Add to cart | View details

Company Profile

Takara Tomy Co Ltd in Toys and Games

Japan’s largest traditional toys and games manufacturer, Takara Tomy, is responding to an extremely challenging domestic environment. This profile analyses the company’s work to strengthen its core domestic operations, examines its strategic shift ...

Jan 2015 | US$575 | Pages: 33 | Add to cart | View details

Company Profile

Mattel Inc in Toys and Games

The world’s largest toys and games manufacturer, Mattel, faces significant challenges, including the dynamism of LEGO, the rise of digital gaming and the impending loss of a key licence. This profile analyses Mattel’s efforts to respond to these ...

Jan 2015 | US$575 | Pages: 33 | Add to cart | View details

Country Report

Toys and Games in Romania

The Romanian toys and games market remained one of the best performers and one of the most dynamic in Eastern Europe in 2013, similar to previous years. Sales were also favoured by the economic recovery which rebooted consumer confidence. Higher ...

Jan 2015 | US$2,100 | Pages: 45 | Add to cart | View details

Country Report

Toys and Games in Germany

Sales of toys and games continued to be largely unaffected by the economic uncertainties faced by the Eurozone as well as by Germany’s low birth rate and registered another year of healthy current value growth in 2013. Solid demand was witnessed by ...

Jan 2015 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Toys and Games in Hong Kong, China

Toys and games in Hong Kong saw healthy growth. Traditional toys and games was supported by the strong performance of action figures and accessories, construction toys, dressing-up and role play, and dolls and accessories. Video games outperformed ...

Jan 2015 | US$2,100 | Pages: 52 | Add to cart | View details

Country Report

Toys and Games in the Philippines

The toys and games industry continued to grow during the review period, brought about by several economic and demographic factors. One is the improving economy of the Philippines, which has helped pull up the employment rate and household income ...

Jan 2015 | US$2,100 | Pages: 70 | Add to cart | View details

Country Report

Toys and Games in Malaysia

Slower positive growth in toys and games was seen during 2013 as various external factors were impacting the sales performance. Malaysia posted slower GDP growth of merely 5% as compared with the historical period. Slower economic growth was ...

Jan 2015 | US$2,100 | Pages: 41 | Add to cart | View details

Company Profile

Hasbro Inc in Toys and Games

Hasbro, the world’s second largest traditional toys and games manufacturer, is working to adapt its operations to rapidly evolving conditions in the industry. This profile analyses the company’s efforts to strengthen its long-term development ...

Dec 2014 | US$575 | Pages: 37 | Add to cart | View details

Country Report

Toys and Games in Poland

Toys and games experienced good current value growth in 2013 over the previous year, although growth slowed in comparison to the review period CAGR. A slowdown in the Polish economy impacted sales towards the end of the review period. Growth was ...

Dec 2014 | US$2,100 | Pages: 43 | Add to cart | View details

Global Briefing

The Impact of Demographics and Income on Toys Spending

Although the world’s child population has been declining, this will be a short-lived phenomenon. The trend towards smaller families in many markets ties in with other cultural and income shifts that actually stand the global toys market in good ...

Dec 2014 | US$1,325 | Pages: 22 | Add to cart | View details

Country Report

Toys and Games in South Korea

Toys and games recorded high market growth, but the growth level has noticeably slowed down compared to previous years. After eight years of double-digit market growth, value growth of toys and games was up by only 8% in 2013. The market is entering ...

Nov 2014 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Toys and Games in Australia

Overall sales of toys and games in Australia were boosted by the launches of next generation consoles PlayStation 4 and Xbox One in November 2013. Following sharp declines from 2010 onwards, toys and games transitioned to growth as a result of strong...

Nov 2014 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

Toys and Games in Taiwan

Toys and games closed at a higher current value growth rate in 2013 as compared with 2012’s. The improvement in economic conditions in Taiwan during 2013 was a key contributor to this performance, with consumers regaining confidence to spend and ...

Nov 2014 | US$2,100 | Pages: 39 | Add to cart | View details

Country Report

Toys and Games in Japan

Toys and games in Japan continued to struggle in 2013 midst a myriad of factors, including the challenging demographic and economic conditions. Traditional toys and games and video games each recorded higher rates of decline during 2013 than during ...

Nov 2014 | US$2,100 | Pages: 48 | Add to cart | View details

Country Report

Toys and Games in India

With the rising disposable income of middle-income Indian consumers and the increasing awareness of the importance of safe toys and games, branded products are growing at a faster rate than private label alternatives, a trend that is expected to ...

Nov 2014 | US$2,100 | Pages: 36 | Add to cart | View details

Country Report

Toys and Games in Italy

In 2013 the toys and games industry performed poorly, with a decreasing trend compared to the previous year. The economic crisis is in fact overall negatively impacting consumers’ spending and Italians are facing lower available income and rising ...

Nov 2014 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Toys and Games in Russia

Toys and games remained one of the most dynamic markets in Russia in 2013, although its retail value sales growth rate decreased compared to the previous year’s results. The development of traditional toys and games in 2013 was fostered by record ...

Nov 2014 | US$2,100 | Pages: 51 | Add to cart | View details

Global Briefing

Toys and Games: Global Trends, Developments and Prospects

2013 saw the strongest global growth for toys and games of the past five years, with the discrepancy in performance between developed and emerging regions continuing to widen. This briefing analyses the fast moving story, which is impacted by many ...

Oct 2014 | US$1,325 | Pages: 51 | Add to cart | View details

Country Report

Toys and Games in Singapore

Toys and games in Singapore sees faster growth in 2013. With the recovery of the economy in 2013, consumers are willing to spend more on toys and games. In addition, consumers are well-informed about the latest products, leading to more spending on ...

Oct 2014 | US$2,100 | Pages: 39 | Add to cart | View details

Country Report

Toys and Games in Indonesia

In May 2013, the Indonesian government finally decided to increase the fuel price significantly, which led to the diminishing purchasing power of consumers and higher inflation rates in 2013 compared with the previous year. As a result, Indonesian ...

Oct 2014 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Toys and Games in Brazil

Toys and games is growing at a high pace in Brazil. Recent product launches and the increase of the average Brazilian income are helping the industry to grow and gain presence on the biggest consumer market in Latin America. Video games are ...

Oct 2014 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Toys and Games in Switzerland

Overall toys and games sales rebounded in 2013, after four consecutive years of decline. This was driven solely by the performance of video games. Traditional toys and games sales remained relatively stable, with another slight decline for the second...

Sep 2014 | US$2,100 | Pages: 41 | Add to cart | View details

Country Report

Toys and Games in the US

Toys and games experienced relatively little growth in 2013, as a shortened holiday shopping season had an adverse impact on sales. The period between Thanksgiving and Christmas was shorter than ever in the year, which along with lower-than-expected ...

Sep 2014 | US$2,100 | Pages: 48 | Add to cart | View details

Country Report

Toys and Games in Argentina

The slowdown of Argentinean consumption during 2013 resulted in the 14% growth rate of toys and games in current value terms, which was lower compared with the previous year’s 21%. Additionally, it must be considered that the toys and games market ...

Sep 2014 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Toys and Games in Sweden

Toys and games experienced a 2% value growth rate in 2013 to improve on the stagnant CAGR over the review period. The growth rate mainly originated from video games where there are several dynamic categories such as digital gaming, static video game ...

Sep 2014 | US$2,100 | Pages: 45 | Add to cart | View details

Country Report

Toys and Games in Turkey

In 2013, toys and games in Turkey registered significant growth at both overall level and in a large number of individual categories, including traditional toys and games, and video games. The rising popularity of online gaming helped video games to ...

Sep 2014 | US$2,100 | Pages: 41 | Add to cart | View details

Country Report

Toys and Games in the Netherlands

Toys and games in the Netherlands registered a poor performance in 2013 in a continuation of trends which were in evidence throughout the review period. Adverse economic conditions and record low levels of consumer confidence continued to encourage ...

Sep 2014 | US$2,100 | Pages: 48 | Add to cart | View details

Country Report

Toys and Games in Mexico

In 2013, sales of toys and games in Mexico saw a growth rate that was slower than the review period average. This is explained mostly by the contraction in the economic performance of the country, which saw GDP growth below 2%. As a result, consumer ...

Sep 2014 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Toys and Games in South Africa

2013 proved once again to be a turbulent year for South Africa, with mediocre economic growth, labour market unrest, the euro crisis and the depreciating rand affecting the economic performance. South Africa’s unemployment, poverty and income ...

Sep 2014 | US$2,100 | Pages: 36 | Add to cart | View details

Global Briefing

Global Licensing Continues to Stimulate Traditional Toys and Games

Licensing is continuing to have an increasing impact on traditional toys and games, with more toy manufacturers looking to create fresh intellectual property using TV and films, and then leveraging these characters popularity to increase toy sales. ...

Aug 2014 | US$1,325 | Pages: 33 | Add to cart | View details

Country Report

Toys and Games in France

Toys and games performed better in 2013 compared with the previous year. Overall current value sales were stable in 2013, whilst they declined in 2012. Video games continued to decrease, but at a slower rate. The launch of new static video game ...

Aug 2014 | US$2,100 | Pages: 49 | Add to cart | View details

Country Report

Toys and Games in the United Arab Emirates

Strong growth characterised the review period both for traditional toys and games as well as video games. The pre-2011 economic boom was to thank for rising demand for toys and games as more people moved to live in the UAE and disposable income was ...

Aug 2014 | US$2,100 | Pages: 37 | Add to cart | View details

Country Report

Toys and Games in China

Despite the economic slowdown in China contributing to consumers’ reluctance in increasing spending on toys and games in 2013, consumers’ willingness to spend on toys and games supported double-digit value growth of the market. More adult consumers ...

Aug 2014 | US$2,100 | Pages: 50 | Add to cart | View details

Country Report

Toys and Games in Canada

Continuing the weakening of sales growth for both traditional toys and games and video games, toys and games in Canada stagnated in current value terms in 2013. The overall weakening economy and cautious consumers, coupled with demographic changes, ...

Aug 2014 | US$2,100 | Pages: 49 | Add to cart | View details

Country Report

Toys and Games in the United Kingdom

In 2013 the toys and games market recorded growth for the first time in four years. Over the past few years, the industry had been struggling with reduced consumer spending power as a result of the recession and a decline in interest in video games ...

Jul 2014 | US$2,100 | Pages: 44 | Add to cart | View details

Country Report

Toys and Games in Spain

Toys and games in Spain recorded a positive performance in 2013 for the first time in three years. The better performance was supported by the slight recovery of the Spanish economy. The better economic framework contributed to Spanish parents being ...

Jul 2014 | US$2,100 | Pages: 44 | Add to cart | View details

Passport

Passport Toys and Games Global

All of our data and analysis for Toys and Games in 32 countries. Includes 18 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts.

Jun 2014 | US$30,000 | Add to cart | View details

Global Briefing

Toys and Games in Emerging Markets: Consumer Fundamentals Falling into Place

Emerging economies already account for a considerable share of the global toy market, and will provide the strongest boost to sales. Latin America has been one of the most dynamic globally, while in a few years APAC is projected to become the largest...

Jan 2014 | US$1,325 | Pages: 52 | Add to cart | View details

Country Report

Toys and Games in Ukraine

The position of licensed brands has strengthened in toy and games in Ukraine. The launch of Monsuno is the brightest example of this trend. For other licensed toys, advertising and their presence in non-toy categories stimulated the demand for ...

Dec 2013 | US$2,100 | Pages: 46 | Add to cart | View details

Strategy Briefing

Parents-in-Waiting: Global Perinatal Market Trends

Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” industry has emerged, spanning everything from ...

Dec 2013 | US$1,200 | Pages: 77 | Add to cart | View details

Global Briefing

Toys and Games: Trends, Developments and Prospects

Toys and games recorded another year of accelerating growth in 2012, with a deepening discrepancy in performance between developed vs emerging markets. Sales continued to decline in most developed regions, while global growth was driven by Latin ...

Nov 2013 | US$1,200 | Pages: 54 | Add to cart | View details

Global Briefing

Corporate Strategies in Emerging Toy Markets

Despite higher demand for toys in emerging markets, global toymakers have found difficulties in converting market growth into actual sales. Latin America may be the talking point for Mattel, and LEGO is doing well in Eastern Europe; nevertheless, ...

Apr 2013 | US$1,200 | Pages: 30 | Add to cart | View details

Global Briefing

Global Licensing Trends in Traditional Toys and Games

Licensing is a key parameter affecting toys sales globally.7 out of the top 10 most heavily licensed traditional toys and markets are in Asia Pacific, and in almost all these markets the proportion of 0-14 year-olds in the total population was below ...

Apr 2013 | US$1,200 | Pages: 45 | Add to cart | View details

Global Briefing

What are the Key Toys and Games Trends Shaping Asia Pacific?

Asia Pacific is set to become the largest traditional toys and games market globally – while already being the mobile gaming capital of the world – and thus offers great opportunities for the toys and games industry. This briefing analyses the key ...

Oct 2012 | US$2,000 | Pages: 47 | Add to cart | View details
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