Market research for the toys and games industry

Euromonitor has the world’s most comprehensive research on the toys and games industry. We monitor and analyse industry trends in toys and games globally, including in-depth data on market share and market size.

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

Country Report

Toys and Games in Turkey

Toys and games registered positive growth in 2011 in almost all categories, mainly caused by increased sales of video games, thanks to the launch of new hand-held consoles and games and dynamic growth in digital games. The recovery of the Turkish ...

Jan 2013 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in the Philippines

Despite slowdown in the country’s economy during the year, sales of toys and games improved at a high single-digit rate in 2011, surpassing growth in the previous year. Video games continued to outpace the larger traditional toys and games category ...

Jan 2013 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in Spain

2011 marked the second consecutive year when practically all of the product categories experienced a decline in value and only two categories registered positive growth. In comparison to the previous year, 2011 performance evidently endured the ...

Dec 2012 | US$1,100| Add to cart | View details ›

Statistical Reference Handbook

Retail Trade International

Retail Trade International is a comprehensive guide to the global retailing industry. It has expert analysis of the retailing industry in 52 countries. Each country is researched in-depth and the performance of a range of retail formats is ...

Dec 2012 | US$775| View details ›

Company Profile

Takara Tomy Co Ltd in Toys and Games

Takara TOMY is the fifth largest toymaker globally, present mainly in Japan, but expanding globally. Within Japan, Takara TOMY is the original producer of the Beyblade, Transformers and Duel Masters toys, as well as the Licca line of dolls. Outside ...

Dec 2012 | US$525| Add to cart | View details ›

Country Report

Toys and Games in Switzerland

Traditional toys and games sales value increased for the fourth consecutive year in 2011, thanks to positive GDP growth, declining unemployment rate, continued product innovation and favourable demographic trends. On the contrary, although a new ...

Dec 2012 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in Italy

In 2011, toys and games registered positive value growth once again thanks only to video games sales, while traditional toys, after a good performance in 2009 declined in 2010 and deeper still in 2011. The success of video games was mainly due to the...

Dec 2012 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in South Korea

Sales of toys and games in 2011 registered double-digit growth despite a low birth rate. One of the reasons for this is the so-called large “Angel Industry”, a generic term used to refer to all child-related products. In addition, a phenomenon ...

Dec 2012 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in Singapore

Due to the growing concern over age compression among children in Singapore, the switch from traditional toys to video and mobile games at a younger age is impacting on the growth of traditional toys. On top of that, the majority of the categories in...

Dec 2012 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in the United Kingdom

While toys and games saw a strong double-digit current value growth in the first two years of the review period, the UK’s poor economic performance from 2008 resulted in annual current value decline over 2009-2011. Rising household costs, sluggish ...

Nov 2012 | US$1,100| Add to cart | View details ›