Market research for the toys and games industry

Euromonitor has the world’s most comprehensive research on the toys and games industry. We monitor and analyse industry trends in toys and games globally, including in-depth data on market share and market size.

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

Country Report

Toys and Games in Russia

The Russian toys and games market showed a recovery in 2010 and is gradually returning to pre-crisis levels. The Russian market is considered as one of the most dynamic and fastest-developing markets, together with other BRIC countries. Both the video games and traditional toys and games recorded good growth in 2010. The educational aspect of the Russian toys and games market has grown in importance. Console video games and interactive console hardware accessories drove the impressive sales

Aug 2011 | $1,100| Add to cart | View details ›

Country Report

Toys and Games in Brazil

In 2010, toys and games performed better than in 2009 due to positive socio and economic factors as GDP increased by 7.5%, the unemployment rate remained low and disposable income among lower-income groups continued to increase, creating a wider base of children for manufacturers to target with their products. Wider consumer credit and payment facilities provided by retailers also played an important role in the strong performance of toys and games.

Aug 2011 | $1,100| Add to cart | View details ›

Country Report

Toys and Games in France

Traditional toys and games sales were highly dynamic both in 2009 and 2010 despite the economic downturn. It benefited from continued product innovation and positive demographic trends. In addition, parents were not willing to cut spending and average spending per child remained high in France. On the contrary, video games sales dropped sharply in 2009 and 2010 after the exceptional results in 2007 and 2008 thanks to a new cycle of consoles. There were no major product launches since 2008 and

Jul 2011 | $1,100| Add to cart | View details ›

Country Report

Toys and Games in Taiwan

In 2010, both traditional toys and video games experienced strong positive growth compared to the sales of the previous year. Thanks to strong economic recovery, an upturn in consumer expenditure resulted in growth in most sectors of the industry in 2010. Furthermore, the better economic conditions also favoured new product launches which further contributed to the trend in market growth in 2010.

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