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Toys and Games Industry Market Research

Euromonitor International has the world’s most comprehensive research products covering the toys and games industry.

We monitor and analyse industry trends in toys and games globally, including in-depth data on market share and market size.

Our Passport subscription service offers top to bottom global and multi country coverage, while our individual global, strategic, country and company level reports provide accessible and focused content on individual sections of the industry.

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Country Report

Toys and Games in South Korea

Toys and games recorded high market growth, but the growth level has noticeably slowed down compared to previous years. After eight years of double-digit market growth, value growth of toys and games was up by only 8% in 2013. The market is entering ...

Nov 2014 | US$1,100 | Add to cart | View details

Country Report

Toys and Games in Australia

Overall sales of toys and games in Australia were boosted by the launches of next generation consoles PlayStation 4 and Xbox One in November 2013. Following sharp declines from 2010 onwards, toys and games transitioned to growth as a result of strong...

Nov 2014 | US$1,100 | Add to cart | View details

Country Report

Toys and Games in Taiwan

Toys and games closed at a higher current value growth rate in 2013 as compared with 2012’s. The improvement in economic conditions in Taiwan during 2013 was a key contributor to this performance, with consumers regaining confidence to spend and ...

Nov 2014 | US$1,100 | Add to cart | View details

Country Report

Toys and Games in Japan

Toys and games in Japan continued to struggle in 2013 midst a myriad of factors, including the challenging demographic and economic conditions. Traditional toys and games and video games each recorded higher rates of decline during 2013 than during ...

Nov 2014 | US$1,100 | Pages: 48 | Add to cart | View details

Country Report

Toys and Games in India

With the rising disposable income of middle-income Indian consumers and the increasing awareness of the importance of safe toys and games, branded products are growing at a faster rate than private label alternatives, a trend that is expected to ...

Nov 2014 | US$1,100 | Pages: 36 | Add to cart | View details

Country Report

Toys and Games in Italy

In 2013 the toys and games industry performed poorly, with a decreasing trend compared to the previous year. The economic crisis is in fact overall negatively impacting consumers’ spending and Italians are facing lower available income and rising ...

Nov 2014 | US$1,100 | Pages: 47 | Add to cart | View details

Country Report

Toys and Games in Russia

Toys and games remained one of the most dynamic markets in Russia in 2013, although its retail value sales growth rate decreased compared to the previous year’s results. The development of traditional toys and games in 2013 was fostered by record ...

Nov 2014 | US$1,100 | Pages: 51 | Add to cart | View details

Global Briefing

Toys and Games: Global Trends, Developments and Prospects

2013 saw the strongest global growth for toys and games of the past five years, with the discrepancy in performance between developed and emerging regions continuing to widen. This briefing analyses the fast moving story, which is impacted by many ...

Oct 2014 | US$1,200 | Pages: 51 | Add to cart | View details

Country Report

Toys and Games in Singapore

Toys and games in Singapore sees faster growth in 2013. With the recovery of the economy in 2013, consumers are willing to spend more on toys and games. In addition, consumers are well-informed about the latest products, leading to more spending on ...

Oct 2014 | US$1,100 | Pages: 39 | Add to cart | View details

Country Report

Toys and Games in Indonesia

In May 2013, the Indonesian government finally decided to increase the fuel price significantly, which led to the diminishing purchasing power of consumers and higher inflation rates in 2013 compared with the previous year. As a result, Indonesian ...

Oct 2014 | US$1,100 | Pages: 40 | Add to cart | View details

Country Report

Toys and Games in Brazil

Toys and games is growing at a high pace in Brazil. Recent product launches and the increase of the average Brazilian income are helping the industry to grow and gain presence on the biggest consumer market in Latin America. Video games are ...

Oct 2014 | US$1,100 | Pages: 47 | Add to cart | View details

Country Report

Toys and Games in Switzerland

Overall toys and games sales rebounded in 2013, after four consecutive years of decline. This was driven solely by the performance of video games. Traditional toys and games sales remained relatively stable, with another slight decline for the second...

Sep 2014 | US$1,100 | Pages: 41 | Add to cart | View details

Country Report

Toys and Games in the US

Toys and games experienced relatively little growth in 2013, as a shortened holiday shopping season had an adverse impact on sales. The period between Thanksgiving and Christmas was shorter than ever in the year, which along with lower-than-expected ...

Sep 2014 | US$1,100 | Pages: 48 | Add to cart | View details

Country Report

Toys and Games in Argentina

The slowdown of Argentinean consumption during 2013 resulted in the 14% growth rate of toys and games in current value terms, which was lower compared with the previous year’s 21%. Additionally, it must be considered that the toys and games market ...

Sep 2014 | US$1,100 | Pages: 47 | Add to cart | View details

Country Report

Toys and Games in Sweden

Toys and games experienced a 2% value growth rate in 2013 to improve on the stagnant CAGR over the review period. The growth rate mainly originated from video games where there are several dynamic categories such as digital gaming, static video game ...

Sep 2014 | US$1,100 | Pages: 45 | Add to cart | View details

Country Report

Toys and Games in Turkey

In 2013, toys and games in Turkey registered significant growth at both overall level and in a large number of individual categories, including traditional toys and games, and video games. The rising popularity of online gaming helped video games to ...

Sep 2014 | US$1,100 | Pages: 41 | Add to cart | View details

Country Report

Toys and Games in the Netherlands

Toys and games in the Netherlands registered a poor performance in 2013 in a continuation of trends which were in evidence throughout the review period. Adverse economic conditions and record low levels of consumer confidence continued to encourage ...

Sep 2014 | US$1,100 | Pages: 48 | Add to cart | View details

Country Report

Toys and Games in Mexico

In 2013, sales of toys and games in Mexico saw a growth rate that was slower than the review period average. This is explained mostly by the contraction in the economic performance of the country, which saw GDP growth below 2%. As a result, consumer ...

Sep 2014 | US$1,100 | Pages: 42 | Add to cart | View details

Country Report

Toys and Games in South Africa

2013 proved once again to be a turbulent year for South Africa, with mediocre economic growth, labour market unrest, the euro crisis and the depreciating rand affecting the economic performance. South Africa’s unemployment, poverty and income ...

Sep 2014 | US$1,100 | Pages: 36 | Add to cart | View details

Global Briefing

Global Licensing Continues to Stimulate Traditional Toys and Games

Licensing is continuing to have an increasing impact on traditional toys and games, with more toy manufacturers looking to create fresh intellectual property using TV and films, and then leveraging these characters popularity to increase toy sales. ...

Aug 2014 | US$1,200 | Pages: 33 | Add to cart | View details

Country Report

Toys and Games in France

Toys and games performed better in 2013 compared with the previous year. Overall current value sales were stable in 2013, whilst they declined in 2012. Video games continued to decrease, but at a slower rate. The launch of new static video game ...

Aug 2014 | US$1,100 | Pages: 49 | Add to cart | View details

Country Report

Toys and Games in the United Arab Emirates

Strong growth characterised the review period both for traditional toys and games as well as video games. The pre-2011 economic boom was to thank for rising demand for toys and games as more people moved to live in the UAE and disposable income was ...

Aug 2014 | US$1,100 | Pages: 37 | Add to cart | View details

Country Report

Toys and Games in China

Despite the economic slowdown in China contributing to consumers’ reluctance in increasing spending on toys and games in 2013, consumers’ willingness to spend on toys and games supported double-digit value growth of the market. More adult consumers ...

Aug 2014 | US$1,100 | Pages: 50 | Add to cart | View details

Country Report

Toys and Games in Canada

Continuing the weakening of sales growth for both traditional toys and games and video games, toys and games in Canada stagnated in current value terms in 2013. The overall weakening economy and cautious consumers, coupled with demographic changes, ...

Aug 2014 | US$1,100 | Pages: 49 | Add to cart | View details

Country Report

Toys and Games in the United Kingdom

In 2013 the toys and games market recorded growth for the first time in four years. Over the past few years, the industry had been struggling with reduced consumer spending power as a result of the recession and a decline in interest in video games ...

Jul 2014 | US$1,100 | Pages: 44 | Add to cart | View details

Country Report

Toys and Games in Spain

Toys and games in Spain recorded a positive performance in 2013 for the first time in three years. The better performance was supported by the slight recovery of the Spanish economy. The better economic framework contributed to Spanish parents being ...

Jul 2014 | US$1,100 | Pages: 44 | Add to cart | View details

Passport

Passport Toys and Games Global

All of our data and analysis for Toys and Games in 32 countries. Includes 18 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts.

Jun 2014 | US$30,000 | Add to cart | View details

Company Profile

Bandai Namco Group in Toys and Games

Bandai Namco is the fifth largest traditional toys and games company globally. Its sales declined in 2012, mainly due to its significant exposure to the declining Japanese market. The company is responsible for creating major brands such as Power ...

May 2014 | US$525 | Pages: 27 | Add to cart | View details

Company Profile

Takara Tomy Co Ltd in Toys and Games

Takara Tomy is the fourth largest traditional toys and games company globally, however its sales have declined in 2012 mainly due to its majority exposure to the declining Japanese market. The company is responsible for creating major brands such as ...

Apr 2014 | US$525 | Pages: 29 | Add to cart | View details

Company Profile

Sony Corp in Toys and Games

Sony’s introduction of the next-generation console, PlayStation 4, comes at a pivotal moment in the development of the video games market. This profile analyses the company’s efforts to position PS4 and to develop its broader video games strategy in ...

Feb 2014 | US$525 | Pages: 30 | Add to cart | View details

Country Report

Toys and Games in Thailand

In 2012, rapid economic recovery in the aftermath of the flood crisis helped spur the current value growth of toys and games. The political stability of recent years provided the promising business environment in Thailand, bringing back consumer ...

Feb 2014 | US$1,100 | Pages: 51 | Add to cart | View details

Company Profile

Nintendo Co Ltd in Toys and Games

While it remains the world’s leading player in video games, Nintendo faces significant challenges over 2012-2017. This profile analyses the company’s potential responses to the challenge represented by Sony and Microsoft’s next-generation consoles, ...

Feb 2014 | US$525 | Pages: 32 | Add to cart | View details

Country Report

Toys and Games in Hong Kong, China

Despite the economic instability during the review period, overall toys and games in Hong Kong saw healthy growth. Traditional toys and games was supported by the strong performance of baby toys in this year of the Dragon including ride-on vehicles, ...

Feb 2014 | US$1,100 | Pages: 46 | Add to cart | View details

Country Report

Toys and Games in Germany

German economic growth slowed in 2012 but remained positive. This was partly caused by the European debt crisis. The broader economic climate, however, did not dampen consumer spending on various types of goods. In fact, German consumers continued to...

Jan 2014 | US$1,100 | Pages: 53 | Add to cart | View details

Global Briefing

Toys and Games in Emerging Markets: Consumer Fundamentals Falling into Place

Emerging economies already account for a considerable share of the global toy market, and will provide the strongest boost to sales. Latin America has been one of the most dynamic globally, while in a few years APAC is projected to become the largest...

Jan 2014 | US$1,200 | Pages: 52 | Add to cart | View details

Company Profile

Microsoft Corp in Toys and Games

The world’s third largest video games player, Microsoft, is positioning its next-generation console, Xbox One, as an “all-in-one entertainment system” in line with a broader corporate shift to becoming an integrated devices and services company. This...

Jan 2014 | US$525 | Pages: 30 | Add to cart | View details

Country Report

Toys and Games in Ukraine

The position of licensed brands has strengthened in toy and games in Ukraine. The launch of Monsuno is the brightest example of this trend. For other licensed toys, advertising and their presence in non-toy categories stimulated the demand for ...

Dec 2013 | US$1,100 | Pages: 46 | Add to cart | View details

Company Profile

LEGO Group in Toys and Games

LEGO was the world’s best performing toys company in 2012 ranking just behind Mattel and Hasbro in overall global traditional toys and games. It specialises in construction toys, but has continued to diversify its business with expansion into ...

Dec 2013 | US$525 | Pages: 30 | Add to cart | View details

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Company Profile

Mattel Inc in Toys and Games

Mattel remains the largest traditional toys and games manufacturer in the world in 2012. It is responsible for the iconic Barbie brand, which has helped Mattel build even more successful brands in this category, such as Monster High. Its strategy has...

Dec 2013 | US$525 | Pages: 30 | Add to cart | View details

Strategy Briefing

Parents-in-Waiting: Global Perinatal Market Trends

Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” industry has emerged, spanning everything from ...

Dec 2013 | US$1,200 | Pages: 77 | Add to cart | View details

Country Report

Toys and Games in Malaysia

Despite consumers being thriftier with their disposable incomes due to the continuous rise in the cost of living over the review period, toys and games continued to achieve growth in 2012. Within traditional toys and games, action figures and ...

Dec 2013 | US$1,100 | Pages: 48 | Add to cart | View details

Country Report

Toys and Games in Romania

Economic improvements saw consumers relax their budget restraints, which helped toys and games to register another year of healthy retail value sales growth. Rapidly escalating product variety and changes in consumer lifestyles pushed sales of toys ...

Nov 2013 | US$1,100 | Pages: 53 | Add to cart | View details

Global Briefing

Toys and Games: Trends, Developments and Prospects

Toys and games recorded another year of accelerating growth in 2012, with a deepening discrepancy in performance between developed vs emerging markets. Sales continued to decline in most developed regions, while global growth was driven by Latin ...

Nov 2013 | US$1,200 | Pages: 54 | Add to cart | View details

Country Report

Toys and Games in Poland

Value sales of toys and games in Poland increased in 2012 mainly due to the significant value growth of video games. Traditional toys and games also performed positively in 2012 but the growth rate was lower than expected and lower than in previous ...

Oct 2013 | US$1,100 | Pages: 53 | Add to cart | View details

Company Profile

Hasbro Inc in Toys and Games

The focus of this report will be to examine the success of Hasbro’s licensing strategy and entry into the video games market primarily through mergers and acquisitions. The report will also analyse the importance of geographic expansion to determine ...

Oct 2013 | US$525 | Pages: 34 | Add to cart | View details

Country Report

Toys and Games in the Philippines

Toys and games continued to experience growth in 2012, with value sales growing by 6% in current terms. Strong economic growth in 2012 assisted in pushing sales forward for the industry as consumer disposable incomes continued to increase. The ...

Oct 2013 | US$1,100 | Pages: 39 | Add to cart | View details

Statistical Reference Handbook

World Consumer Income and Expenditure Patterns 2014

Statistical handbook highlighting how much people earn and how they spend their money in 71 countries.

Jun 2013 | US$400 | View details

Statistical Reference Handbook

World Retail Data and Statistics 2014

A valuable reference book to understand global retailing trends. It is packed with comparable retail sales statistics for 52 countries.

May 2013 | US$475 | View details

Global Briefing

Corporate Strategies in Emerging Toy Markets

Despite higher demand for toys in emerging markets, global toymakers have found difficulties in converting market growth into actual sales. Latin America may be the talking point for Mattel, and LEGO is doing well in Eastern Europe; nevertheless, ...

Apr 2013 | US$1,200 | Pages: 30 | Add to cart | View details
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