Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
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Toys and Games in Malaysia

Jun 2018

In 2017 Malaysia’s toys and games industry continued to post positive growth in value sales, driven by the positive performance of both traditional toys and games and video games. In traditional toys and games, categories with a strong portfolio of ...

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Toys and Games in the Netherlands

Jun 2018

Toys and games enjoyed another year of success in 2017, recording single-digit growth thanks to the influence of the strong sales of video games. Video games sales were principally driven by the fast growth of the Nintendo Switch console which was ...

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Toys and Games in the Philippines

Jun 2018

Toys and games continued to register current retail value growth in 2017, and outpaced the CAGR of the review period. Growth was driven by the positive performance of both traditional toys and games and video games. Both categories benefited from the...

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Toys and Games in Turkey

Jun 2018

The healthy growth trend in toys and games continued in 2017, with increasing consumer demand and sharp hikes in unit prices due to the depreciation of the local currency the main factors behind retail value growth. ...

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Toys and Games in Romania

Jun 2018

As Romania’s economy continued to grow at a fast pace, leading to higher consumer disposable incomes, toys and games registered another year of fast retail value sales growth in 2017. As the country’s technological infrastructure improves and piracy ...

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Toys and Games in Russia

Jun 2018

Toys and games maintained positive development in 2017. Traditional toys and games performed well, albeit on a more moderate scale. Changing consumer preferences stimulated demand for toys with an educational and development purpose as well as for ...

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Toys and Games in Thailand

Jun 2018

Retail value sales of toys and games recorded robust growth in 2017. Value sales of video games were higher than those of traditional toys and games for the fourth consecutive year, due to the ongoing proliferation of online and mobile games in ...

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Toys and Games in Sweden

Jun 2018

Toys and games as a whole posted healthy current value growth in 2017. However, the market’s performance was driven by video games, with traditional toys and games performing poorly. Unit prices and subsequently the value sales of traditional toys ...

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Toys and Games in Argentina

Jun 2018

In 2017, domestic consumption slowly recovered in some areas of the Argentinean economy. Annual inflation was the lowest since the beginning of 2010. However, consumers again faced a loss of purchasing power as a result of inflation and falling ...

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Toys and Games in Singapore

Jun 2018

Overall, toys and games saw stronger growth in 2017 than in the previous year, as the Singaporean economy improved, and consumers became more optimistic about spending. In traditional toys and games, notable growth was seen in interactive and ...

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Toys and Games in the United Arab Emirates

Jun 2018

Toys and games performed in a very logical way in 2017. Traditional toys and games faced challenges as the economy remained uncertain. Spending declined significantly in many of the traditional toys and games categories, most apparently in plush. On ...

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Toys and Games in South Africa

Jun 2018

South African consumers’ taste and preferences for toys and games continue to be in line with global trends. The overall industry recorded growth in 2017 despite continuing economic uncertainty and shrinking average disposable incomes. Despite these ...

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Toys and Games in Poland

Jun 2018

Toys and games continued to register strong growth in 2017, largely stimulated by new technology and new product developments. Consumers seek toys and games that are not designed purely for play, but rather have added value in the form of a learning ...

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Toys and Games in the United Kingdom

Jun 2018

Toys and games recorded a solid performance throughout 2017 in the UK. Compared to the previous year, toys and games current value sales grew at a faster rate thanks to the strong performance of video games. ...

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Toys and Games in Hong Kong, China

Jun 2018

Video games are gaining popularity globally, including in Hong Kong. This is supported by the huge demand for online and mobile games. In a developed market such as Hong Kong, consumers have access to fast internet connection and large bandwidth to ...

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Toys and Games in Indonesia

Jun 2018

Indonesia is a potentially lucrative country for toys and games manufacturers and retailers, considering it has a large young population. In 2017 the total child population (below 12 years old) in Indonesia rose, with the birth rate remaining high. ...

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Toys and Games in Italy

Jun 2018

Growth in toys and games in Italy in 2017 is driven by video games as an increasing number of consumers of various ages continue to invest in the category. Static consoles and digital games software remain the biggest drivers of growth, bringing ...

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Toys and Games in Switzerland

Jun 2018

Toys and games recorded a solid performance throughout 2017 in Switzerland. Compared to 2016, overall toys and games retail value sales experienced a significantly faster growth rate. The main reason for this was the substantial value sales increase ...

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Toys and Games in Germany

Jun 2018

Toys and games in Germany performed well in 2017, growing further in current value terms. Video games benefited from strong new product launches such as the Nintendo Switch, digital content and games as well as innovative technologies including new ...

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Toys and Games in Spain

Jun 2018

Toys and games recorded another year of positive results in 2017. The greatest impetus was from video games, which recorded solid growth in most categories. Video games have become a leading part of the entertainment industry in Spain, supported by ...

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