Market research for the toys and games industry

Euromonitor has the world’s most comprehensive research on the toys and games industry. We monitor and analyse industry trends in toys and games globally, including in-depth data on market share and market size.

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Passport

Passport Toys and Games Global

All of our data and analysis for Toys and Games in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

May 2013 | US$30,000| Add to cart | View details ›

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Complete Euromonitor Reference Library

Buy all 11 books at this discounted price until the end of July.

May 2013 | View details ›

Price: US$5,500| Sale: US$4,025 | Add to cart | Pay by Invoice

Global Briefing

Corporate Strategies in Emerging Toy Markets

Despite higher demand for toys in emerging markets, global toymakers have found difficulties in converting market growth into actual sales. Latin America may be the talking point for Mattel, and LEGO is doing well in Eastern Europe; nevertheless, ...

Apr 2013 | US$2,000| Add to cart | View details ›

Global Briefing

Global Licensing Trends in Traditional Toys and Games

Licensing is a key parameter affecting toys sales globally.7 out of the top 10 most heavily licensed traditional toys and markets are in Asia Pacific, and in almost all these markets the proportion of 0-14 year-olds in the total population was below ...

Apr 2013 | US$2,000| Add to cart | View details ›

Country Report

Toys and Games in the United Arab Emirates

Sales of toys and games were driven by a number of factors in the United Arab Emirates over the review period, such as a rise in the population and the proliferation of video games, in addition to parents wanting to pamper their children with the ...

Mar 2013 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in South Africa

Overall toys and games saw a strong growth in constant value terms during the review period. However, this growth was concentrated in the first half of the review period. In 2009, South Africa experienced an economic downturn with recovery being ...

Feb 2013 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in Turkey

Toys and games registered positive growth in 2011 in almost all categories, mainly caused by increased sales of video games, thanks to the launch of new hand-held consoles and games and dynamic growth in digital games. The recovery of the Turkish ...

Jan 2013 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in the Philippines

Despite slowdown in the country’s economy during the year, sales of toys and games improved at a high single-digit rate in 2011, surpassing growth in the previous year. Video games continued to outpace the larger traditional toys and games category ...

Jan 2013 | US$1,100| Add to cart | View details ›

Country Report

Toys and Games in Spain

2011 marked the second consecutive year when practically all of the product categories experienced a decline in value and only two categories registered positive growth. In comparison to the previous year, 2011 performance evidently endured the ...

Dec 2012 | US$1,100| Add to cart | View details ›

Statistical Reference Handbook

Retail Trade International

Retail Trade International is a comprehensive guide to the global retailing industry. It has expert analysis of the retailing industry in 52 countries. Each country is researched in-depth and the performance of a range of retail formats is ...

Dec 2012 | US$775| View details ›

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