The concept of bleisure, which refers to the combination of business and leisure travel, is gaining popularity and attention from different actors and establishing a stronger foothold in travel and tourism. Travellers are increasingly seeking opportunities to extend their business trips and incorporate leisure activities into their itineraries.
Since the COVID-19 pandemic outbreak in 2020, there has been a noticeable shift in the duration of hotel stays in Germany, with many travellers opting for longer stays. The rise of remote working and flexible schedules have allowed individuals to extend their stays and work from different locations.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See All of Our DefinitionsThis report originates from Passport, our Lodging (Destination) research and analysis database.
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