Turkey

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Turkey StatisticsConsumer Lifestyles in TurkeyTurkey Country BriefingsFuture Demographics: Turkey in 2030

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    Baby and Child-Specific Products in Turkey

    May 2018

    The rise in the number of parents who are more aware of the importance of using products that are dermatologically designed for babies continues to boost growth within baby and child-specific products. Turkish parents are increasingly aware of the ...

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    Bath and Shower in Turkey

    May 2018

    The rise of modern lifestyles in Turkey as a result of rapid urbanisation, which requires people to pay greater attention to their personal hygiene, is increasing demand for bath and shower products. Private label ranges from Watsons and Gratis are ...

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    Colour Cosmetics in Turkey

    May 2018

    Combined functionality, such as long-lasting effects and longer eyelashes in mascara, or nourishing, anti-aging, sun care and long-lasting effects in foundation and BB/CC creams which provide both moisturiser and foundation are set to be among the ...

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    Deodorants in Turkey

    May 2018

    The rise of modern lifestyle trends in Turkey due to rapid urbanisation, which requires people to pay greater attention to personal hygiene, is increasing demand for deodorants. However, deodorants are still regarded as luxury items by many rural ...

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    Depilatories in Turkey

    May 2018

    Waxes remain the most preferred method of hair removal in Turkey since they offer a smoother finish and require less frequent usage. The second most common product within hair removers is wax strips, followed by hair removal creams. Both of these ...

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    Fragrances in Turkey

    May 2018

    Luxury fashion houses continue to move into super premium fragrances in Turkey. In 2016, Louis Vuitton launched seven perfumes, each based around a different flower. In addition, the company may also expand into colour cosmetics and possibly skincare...

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    Hair Care in Turkey

    May 2018

    As the number of Turkish households with internet connections increases and as information is more frequently shared on social media, Turkish people are generally becoming more health conscious. Products that claim to be natural, organic, traditional...

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    Mass Beauty and Personal Care in Turkey

    May 2018

    Industry experts claim that limited access to credit card instalment payments has boosted demand for mass products. As a result, mass products are expected to grow more strongly than premium products over the forecast period as the credit card ...

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    Men's Grooming in Turkey

    May 2018

    Although the traditional image of maleness in Turkish culture is not conducive to the use of personal care products, urban, educated and affluent men are increasingly aware of the social and work related benefits of consuming beauty and personal care...

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    Oral Care in Turkey

    May 2018

    Increasing access to information relating to health and the growth of a more health-conscious society, alongside new product launches that encapsulate growing demand, are expected to stimulate growth over the forecast period. Moreover, increased ...

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    Beauty and Personal Care in Turkey

    May 2018

    In 2017, beauty and personal care saw strong current value growth, although the Turkish economy showed signs of slowing due to political and economic instability. The downturn in confidence led consumers to “pick themselves up” via small gestures, ...

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    Premium Beauty and Personal Care in Turkey

    May 2018

    The recent rise in premium sales share has slowed following legislation banning credit card instalments in September 2016. It is expected that mass growth will be higher than for premium products as the credit card instalment ban is likely to ...

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    Skin Care in Turkey

    May 2018

    Based on Euromonitor International’s Beauty Survey, drawn from 1,000 online consumers ranging in age from 15 to 74+ living in Turkey, 40% of generation X functional benefit seekers and 55% of baby boomer functional benefit seekers said that ...

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    Sun Care in Turkey

    May 2018

    Sun care has good growth potential due to increasing knowledge of the risks associated with being exposed to the sun without adequate protection, better media coverage of product availability, and the continued rise in tourist numbers. However, the ...

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    Future Demographic

    Future Demographic

    Turkey in 2030: The Future Demographic

    May 2018

    In 2030, the population of Turkey will reach 88.2 million, an increase of 10.5% from 2017. Falling birth rates and fertility, alongside negative net migration for much of the 2017-2030 period, mean that population growth will be slowing down whilst ...

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    100% Home Delivery/Takeaway in Turkey

    May 2018

    In 2017, the value share of offline ordering continued to exceed that of online ordering. Nevertheless, online ordering again registered the stronger performance in 2017. The increasing availability of broadband internet and growing smartphone ...

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    Cafés/Bars in Turkey

    May 2018

    Bars/pubs has been negatively affected by the terrorist attacks and drastic price increases on imported alcoholic drinks due to the Turkish lira’s exchange rate value depreciation against foreign currencies. In addition to ongoing security risks, ...

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    Consumer Foodservice By Location in Turkey

    May 2018

    Although tourism registered a relatively better performance in 2017 compared with 2016, due to a more cordial relationship between Turkey and Russia, which dramatically increased the number of incoming Russian tourists, overall incoming arrivals from...

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    Fast Food in Turkey

    May 2018

    Due to the ongoing macroeconomic deterioration, in the form of rising inflation and the decreasing exchange rate value of the Turkish lira against foreign currencies, price-sensitivity among consumers continued to increase in 2017. Therefore, a ...

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    Full-Service Restaurants in Turkey

    May 2018

    In 2017, independent full-service restaurants continued to dominate the channel. Nevertheless, in terms of value sales, transactions and number of outlets, chained full-service restaurants again outperformed it. Increasing consumer preference for ...

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