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 Market Research for Turkey

Euromonitor publishes reports on industries, consumers and demographics in Turkey.

  • Industry specific reports offer insight into market size and market share in Turkey; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Turkey report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Turkey in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Turkey statistics factfile.

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Country Report

Microwaves in Turkey

Sales of microwaves remained low at the end of the review period, reaching just 236,600 units in 2014. This is chiefly due to continuing consumer concerns regarding the nutrition of food cooked by microwaves. Many consumers believe that microwaving ...

Jan 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Consumer Appliances in Turkey

Consumer appliances saw striking growth for the review period as a whole. Growth was fuelled by economic growth, with many consumers thus being encouraged to spend. Strong growth was also supported by the widening availability of consumer credit at ...

Jan 2015 | US$2,400 | Pages: 144 | Add to cart | View details

Country Report

Personal Care Appliances in Turkey

Personal care appliances benefited from a number of factors in Turkey during the review period. Rising disposable income levels and growth in the number of working women enabled more consumers to buy a range of personal care appliances. Growing ...

Jan 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Refrigeration Appliances in Turkey

There was a sharp increase in unit prices for refrigeration appliances at the end of the review period, with an increase of 15% in current value terms in 2014 over the previous year. This was due to a sharp drop in the value of the Turkish lira ...

Jan 2015 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Small Cooking Appliances in Turkey

There is a strong tradition for coffee in Turkey, with the growth of specialist coffee shops further increasing consumers' interest in coffee in the country. With rising economic concerns, a growing number of consumers however sought to replicate ...

Jan 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Turkey

Strong review period growth for small kitchen appliances (non-cooking) was supported by rising disposable income levels and a growing sense of economic confidence during the review period, encouraging consumers to spend more freely. However, the end ...

Jan 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Vacuum Cleaners in Turkey

Growth in vacuum cleaners was driven by compact and affordable stick vacuum cleaners in 2014. These products appeal to consumers due to their affordable prices, carrying a unit price of just TRY99 in 2014 in comparison to prices of TRY353 for ...

Jan 2015 | US$900 | Pages: 45 | Add to cart | View details

Global Briefing

Emerging Markets: Overview and Growth Opportunities in Non-Grocery and Non-Store Channels

Demographic changes in emerging markets are strongly impacting the way consumers shop. Retailers have to adapt accordingly to cater to a new aspirational middle class, with access to higher levels of discretionary spending. This briefing assesses the...

Jan 2015 | US$1,200 | Pages: 41 | Add to cart | View details

Strategy Briefing

New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey

With their growing economies, rising incomes and young, expanding populations, the five emerging markets of Nigeria, Indonesia, Mexico, Philippines and Turkey offer a wealth of opportunities for marketers facing stagnant demand in developed markets. ...

Jan 2015 | US$1,200 | Pages: 85 | Add to cart | View details

Country Report

Luxury Goods in Turkey

Luxury goods recorded healthy growth due to overall positive economic conditions, increased purchasing power, new luxury shopping malls, as well as increased fashion consciousness among Turkish consumers, despite the ‘Gezi demonstrations’ that ...

Dec 2014 | US$1,100 | Pages: 71 | Add to cart | View details

Country Report

Other Pet Food in Turkey

Other pet food in Turkey continued to decline in volume and current value terms. The sustained negative growth trend in the category first emerged in 2008 with the onset of the bird flu epidemic, which discouraged many Turkish people from owning ...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Pet Care in Turkey

During 2013, Turkey’s pet care industry registered healthy value and volume growth due to rising pet ownership, rising urbanisation and a higher number of single-person households, which means that pets are increasingly being kept as companions. In ...

Nov 2014 | US$1,900 | Pages: 57 | Add to cart | View details

Country Report

Pet Products in Turkey

Pet products is expected to increase in current value by 11% in 2014 as these products are quite new in the country and the category was thus able to register strong value growth throughout the review period. The pet humanisation trend and the ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cat Food in Turkey

Cat food in Turkey is expected to record healthy current value growth in 2014, rising by 14%, with growth fuelled by strong growth in demand for economy cat food. The quality of Turkey’s economy cat food brands is rising thanks to the investment ...

Nov 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Dog Food in Turkey

Dog food in Turkey is expected to record healthy current value growth over the course of 2014, rising by 17%. This strong performance is set to be fuelled by the value growth being recorded in economy products. The quality of economy dog food ...

Nov 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Cigarettes in Turkey

Cigarettes registered a 3% retail volume decline in 2013, due to considerable price increases, followed by an excise tax increase in January 2013. Subsequently, the illicit trade volume of cigarettes increased, as consumers switched to illegal ...

Nov 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Cigars in Turkey

Unlike water pipes and cigarettes, cigars are not part of Turkish smoking tradition. There are three types of cigar smokers in Turkey. The first group is high-income male consumers smoking hand-made cigars. This group accounts for a very small ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Tobacco in Turkey

In 2013 cigarettes registered a volume decline, following a positive performance in 2012. This decline was mainly due to the poor performance of mid tar cigarettes, which still accounts for the majority of sales of cigarettes. Low tar and ultra low ...

Nov 2014 | US$1,900 | Pages: 59 | Add to cart | View details

Country Report

Smoking Tobacco in Turkey

Pipe smoking is ingrained in Turkish tradition and culture. The majority of pipe smokers do so in so-called “water pipe cafés” to socialise with their friends and acquaintances. Smoking at home is not prevalent, which also explains the lower sales ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

City Review

Ankara City Review

Ankara emerged as a brand new city in Turkey, following its designation as the country's capital in 1923. By 2012, Ankara ranked among the wealthiest cities in Turkey, being second only to Istanbul in average household income and population size. ...

Nov 2014 | US$650 | Pages: 23 | Add to cart | View details

City Review

Istanbul City Review

Istanbul emerged as a truly global city during the last few decades, as its population and GDP per capita soared. The city benefited from its developed logistics infrastructure and the availability of convenient locations for the world's major ...

Nov 2014 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Consumer Lending in Turkey

In 2014, growth in consumer lending gross lending slowed to a single-digit increase, compared with double-digit average growth recorded during the review period 2009-2014. Growth in consumer lending was primarily affected by the slower growth ...

Oct 2014 | US$1,900 | Pages: 14 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Pages: 59 | Add to cart | View details

Country Report

Financial Cards and Payments in Turkey

In 2014, financial cards and payments demonstrated volume and current value growth, despite the slowdown in the Turkish economy. Growth was fuelled by the growing number of cards in circulation, the higher number of ATMs and POS terminals, as well as...

Oct 2014 | US$1,900 | Pages: 60 | Add to cart | View details

Country Report

Cafés/Bars in Turkey

Cafés/bars recorded current value growth of 2% in 2013, compared with a negative review period CAGR of 7%. The main reason for the recovery in sales was the rising number of chained outlets at the end of the review period. In 2013 independent ...

Oct 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Fast Food in Turkey

In 2013 fast food witnessed good current value growth, demonstrating the second most dynamic performance in current value terms in consumer foodservice in Turkey, due to the success of chained fast food, which recorded 15% current value growth in ...

Oct 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Full-Service Restaurants in Turkey

In 2013 full-service restaurants recorded current value growth due to the healthy growth of chained full-service restaurants. The number of chained full-service restaurants increased by 10%, reaching 538 in 2013. In addition, the adverse effects of ...

Oct 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Consumer Foodservice in Turkey

A number of political and economic difficulties in the second half of 2013, such as the Gezi Park demonstrations, criminal investigations regarding corruption and the depreciation of the Turkish lira, affected consumer foodservice. However, current ...

Oct 2014 | US$1,900 | Pages: 128 | Add to cart | View details

Country Report

Self-Service Cafeterias in Turkey

In 2013 self-service cafeterias witnessed current value growth of 2% as a result of improved economic conditions in the country, which prompted the owners of independent self-service cafeterias to open new outlets. In addition, the higher rate of ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Turkey

In 2013 overall street stalls/kiosks recorded a current value decline of 2%, due to the poor performance of chained street stalls/kiosks. The channel registered a decline in 2013 as a result of the disappointing performance of Taze Misir Gida ve Dis ...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Turkey

100% home delivery/takeaway recorded healthy growth in terms of transactions and value sales in 2013, stimulated by the performance of pizza 100% home delivery/takeaway. The main determinants of growth were an increasing number of outlet openings by ...

Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Bags and Luggage in Turkey

Bags and luggage is set to increase by 10% in current value over the forecast period due to rising purchasing power and the growing number of women in the Turkish workforce as well as the recent opening of numerous new shopping centres. Moreover, ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Jewellery in Turkey

Turkey’s Banking Regulation and Supervision Agency took the step of banning instalment plans for various products during 2013, including food, gasoline, telecommunications contracts and jewellery. This formed part of Turkey’s new credit card ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Personal Accessories in Turkey

A number of political and economic difficulties struck Turkey during the second half of 2013 such as the Gezi Park demonstrations in Istanbul, the criminal investigation into high-level political corruption and the depreciation of the Turkish lira ...

Oct 2014 | US$1,100 | Pages: 66 | Add to cart | View details

Country Report

Watches in Turkey

Turkish consumers are increasingly choosing to own a range of different watches so that they have one to use on every possible different occasion, including sport, business and casual. Consumers are thus replacing their watches more regularly as ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Writing Instruments in Turkey

Current value sales of writing instruments are set to increase by 12% in 2014, rising to TRY479 million mainly due to the expansion of the consumer base for these products. As income levels continue to increase, a higher number of Turkish consumers ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Spectacles in Turkey

Spectacles achieved value growth of 10% in 2014, up from 7% the previous year as the negative effects of the Gezi demonstrations began to dissipate in 2014. Many Turkish consumers began to perceive spectacles not only as a form of vision correction ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Contact Lenses in Turkey

The value growth rate for contact lenses in Turkey in 2013 was faster than in the previous year as the negative effects of the Gezi demonstrations began to dissipate in 2014. However, according to the new regulations on eyewear which were brought ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Eyewear in Turkey

A number of political and economic difficulties in the second half of 2013, such as the Gezi Park demonstrations, the criminal investigation into corruption and the depreciation of the Turkish Lira, negatively affected eyewear. Despite the slowdown ...

Oct 2014 | US$1,100 | Pages: 31 | Add to cart | View details

Country Report

Toys and Games in Turkey

In 2013, toys and games in Turkey registered significant growth at both overall level and in a large number of individual categories, including traditional toys and games, and video games. The rising popularity of online gaming helped video games to ...

Sep 2014 | US$1,100 | Pages: 41 | Add to cart | View details

Country Report

Tourist Attractions in Turkey

In 2013 the number of people visiting tourist attractions in Turkey increased by 8%, compared with a CAGR of 6% in the review period. The developments in domestic and inbound tourism in the country had a direct effect on the performance of tourist ...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Transportation in Turkey

In 2013 transportation increased by 9% in current value terms. This was an improvement compared with the CAGR of 5% over the review period. Competitive air fares, with airlines such as THY (Turkish Airlines), Pegasus and Atlasjet offering special ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in Turkey

In 2013 travel accommodation saw astonishing 20% current value growth, stemming mainly from the performance of hotels. Hotels registered 23% current value growth in 2013, compared with only a CAGR of 9% over the review period. Above-average growth ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Travel Retail in Turkey

In 2013 travel retail saw 9% current value growth, compared with a CAGR of 5% over the review period. Value sales of domestic and outbound tourism saw good growth at the end of the review period, due to cheaper flights, more affordable package ...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Car Rental in Turkey

In 2013 the most important factor impacting value growth in car rental was cheaper flights in the country. People preferred to rent a car once they landed in their destination, rather than driving the whole way, for safety reasons. This was ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Health and Wellness Tourism in Turkey

In the last two years of the review period, the Turkish government introduced incentives in order to fuel growth in health and wellness tourism in Turkey. These included the issuing of licences to a higher number of natural spas in the country, which...

Aug 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Travel and Tourism in Turkey

In 2013, travel and tourism in Turkey saw higher current value growth compared with the review period average. This was due to improved economic conditions in the country, promotions on packaged holidays and competitive prices for flights. In spite ...

Aug 2014 | US$1,900 | Pages: 70 | Add to cart | View details

Country Report

Tourism Flows Domestic in Turkey

Domestic tourism demonstrated 21% current value growth and 11% growth in the number of trips in 2013. This compared with a CAGR of only 6% in current value terms and a negative CAGR of 3% in the number of trips over the review period. Whilst in value...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in Turkey

Inbound tourism in Turkey saw 8% volume growth in 2013, compared with only 1% growth the previous year. The major reason behind the slow growth in 2012 was the economic crisis in European countries, leading to a decline in the growth in arrivals from...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Outbound in Turkey

In 2013 outbound tourism flows in Turkey saw above-average growth of 28% in volume terms and 24% growth in current value terms. These were better performances compared with the review period CAGRs of 9% in volume terms and 13% in current value terms....

Aug 2014 | US$900 | Pages: 12 | Add to cart | View details
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