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Turkey

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey.

Turkey StatisticsConsumer Lifestyles in Turkey

Turkey Country BriefingsFuture Demographics: Turkey in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Digestive Remedies in Turkey

    Nov 2017

    Heavier workloads, combined with hectic and stressful lifestyles, saw more people suffer with digestive problems in Turkey in 2017. This grew the demand for digestive remedies. The growing incidence of acute and consistent digestive ailments like ...

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    Country Report

    Eye Care in Turkey

    Nov 2017

    The growing number of Turkish people working with computers has increased the demand for products that can relieve eye strain. This has had a positive effect on eye care sales during the review period. In addition, more and more Turks are suffering ...

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    Country Report

    Herbal/Traditional Products in Turkey

    Nov 2017

    Herbal/traditional products continued to register strong retail current value sales growth in 2017. Sales of herbal/traditional products continued to benefit from the increasing consumer preference for natural nutrition as a consequence of the health...

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    Country Report

    NRT Smoking Cessation Aids in Turkey

    Nov 2017

    A survey by the Health Ministry’s Tobacco and Other Addictive Substances Control Department in 2014 showed that smoking prevalence had dropped in Turkey since the first ban on smoking in public places in 2008. Over the forecast period, the ...

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    Country Report

    Consumer Health in Turkey

    Nov 2017

    Turkish consumers are becoming more proactive in terms of staying healthy and preventing chronic diseases as a result of the increasing government focus on health issues and stronger media coverage of obesity, heart disease, osteoporosis and ...

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    Country Report

    Sleep Aids in Turkey

    Nov 2017

    The increasing demand for sleep aids, due to the rising incidence of anxiety and sleeping problems among urban consumers, continues to bolster value sales growth. Moreover, the incidence of insomnia rose as a result of the increasing use of ...

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    Country Report

    Sports Nutrition in Turkey

    Nov 2017

    Sports nutrition continued to register strong retail current value sales growth in 2017, mainly due to the increasing number of shopping centres featuring health clubs, especially in large urban centres. Sports nutrition benefits from the ...

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    Country Report

    Weight Management and Wellbeing in Turkey

    Nov 2017

    The obese and overweight population is rising in Turkey due to the consumption of fast food and ready meals, as workers have less time to prepare healthier, home-cooked meals. Moreover, many traditional types of high-density food, such as baklava and...

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    Country Report

    Wound Care in Turkey

    Nov 2017

    Wound care registered strong retail current value sales growth in 2017. This was due to the increasing availability of premium products, which have different features, such as suppressing bleeding, water resistance and transparency. Some premium ...

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    Country Report

    Dermatologicals in Turkey

    Nov 2017

    Dermatologicals registered slower retail value growth in 2017, compared with the review period CAGR. The main reason for the slowdown was the launch of many new products in the early review period, including Bepanthol Nappy Care Ointment, which ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Turkey

    Nov 2017

    In 2017, a significant proportion of cough, cold and allergy (hay fever) remedies remained available only on prescription. Winter 2016/2017 was particularly cold in Turkey, which led to a proliferation of cold-related illnesses and boosted demand for...

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    Country Report

    Analgesics in Turkey

    Nov 2017

    Urbanisation, an increase in sports-related activities and the health and wellness trend continued to positively influence sales of analgesics in 2017. Topical analgesics/anaesthetic continued to see strong value sales growth due to the growing ...

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    Country Report

    Financial Cards and Payments in Turkey

    Oct 2017

    Financial cards and payments continued to register strong growth in 2017 both in transaction value, volume of transactions and number of cards in circulation. Relaxation of a previously restrictive regulative framework, increasing consumer preference...

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    Country Profile

    Turkey: Country Profile

    Oct 2017

    Turkey’s economy will improve modestly in 2017. A fiscal stimulus provides support while private final consumption will see steady gains. The tourist industry should also see a moderate recovery after the terrorist attacks in 2016. Fixed investment ...

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    Consumer Lifestyle

    Consumer Lifestyles in Turkey

    Oct 2017

    Recent political and economic uncertainty have dampened disposable income growth as well as consumer spending, which declined between 2015 and 2016. Regardless, the county’s dynamic cohort of younger consumers is expected to fuel spending growth in ...

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    Country Report

    Car Rental in Turkey

    Sep 2017

    Car rental continues to perform well as a result of increasing numbers of airline passengers and successful penetration of car rental companies in leading airports. An increasing number of long-term car rental companies which mainly focus on business...

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    Country Report

    Airlines in Turkey

    Sep 2017

    Since 2015, as a result of escalation of terrorist attacks and political instability, airlines value sales have registered decreasing growth rates. In particular, in 2016, the increasing frequency of terrorist attacks such as the one on Ataturk ...

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