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 Market Research for Turkey

Euromonitor publishes reports on industries, consumers and demographics in Turkey.

  • Industry specific reports offer insight into market size and market share in Turkey; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Turkey report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Turkey in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Turkey statistics factfile.

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Country Report

Consumer Lending in Turkey

As post-recession consumer optimism continued, consumer lending performed better in 2012 than in 2011 with the area recording double-digit growth in both outstanding balance and gross lending terms. Since the end of the recession in 2010, Turkish ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Cat Food in Turkey

Turkey is a developing country where disposable incomes are rising every year. As a result, more pet owners are shifting to prepared pet food from meal leftovers. In addition, the number of pet owners is also rising, with these people becoming more ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Dog Food in Turkey

Turkey is a developing country where disposable incomes are rising every year. As a result, more pet owners are shifting to packaged pet food from meal leftovers. In addition, the number of pet owners is rising and they are becoming more aware of the...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Other Pet Food in Turkey

With the increasing availability of other pet food in retail channels, more people are now able to access such products. This in turn has resulted in an increase in consumption. This was expected to continue in 2012 and over the coming years.

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Pet Care in Turkey

As a result of increasing urbanisation and a rising number of single-person households, more people in Turkey are keeping a pet for companionship. Moreover, there has been a shift from feeding meal leftovers to prepared food due to rising disposable ...

Jan 2013 | US$1,900| Add to cart | View details ›

Country Report

Pet Products in Turkey

As pet products are not perceived as necessity items, the category’s performance is highly dependent on disposable incomes. Retail sales of pet products increased by 7% in current value terms in 2011, which was a favourable year for disposable ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Toys and Games in Turkey

Toys and games registered positive growth in 2011 in almost all categories, mainly caused by increased sales of video games, thanks to the launch of new hand-held consoles and games and dynamic growth in digital games. The recovery of the Turkish ...

Jan 2013 | US$1,100| Add to cart | View details ›

Consumer Lifestyle

Consumer Lifestyles in Turkey

During years of economic growth, Turkey’s consumers enjoyed rising disposable incomes and, in turn, rising levels of expenditure. However, the country’s economic growth has recently slowed and inflation has returned as a concern, affecting demand for...

Jan 2013 | US$1,900| Add to cart | View details ›

Country Report

Tobacco in Turkey

Rising health awareness and increasing prices have resulted in a falling number of smokers in Turkey. Although value growth was positive in 2011 as a result of rising unit prices, volume sales recorded a decline, albeit significantly lower than that ...

Dec 2012 | US$1,900| Add to cart | View details ›

Country Report

Smokeless Tobacco in Turkey

Sale of smokeless tobacco are negligible in Turkey. According to trade experts, there are some herbs Turkish people like to chew but these are only available in eastern parts of the country and are not branded products.

Dec 2012 | US$900| Add to cart | View details ›

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