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Turkey

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey.

Turkey StatisticsConsumer Lifestyles in Turkey

Turkey Country BriefingsFuture Demographics: Turkey in 2030

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    Country Report

    Adult Incontinence in Turkey

    Apr 2017

    In 2016, adult incontinence continued to benefit from increasing consumer awareness and growing product availability. Towards the end of the review period, leading home care and tissue and hygiene companies such as Ipek Kagit and Hayat Kimya launched...

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    Country Report

    Away-From-Home Tissue and Hygiene in Turkey

    Apr 2017

    Away-from-home tissue and hygiene registered slower current value growth of 6% in 2016 than the 12% current value growth recorded in 2015. This was due to the drastic decline in tourism, which mainly stemmed from increasing terror attacks, given the ...

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    Country Report

    Nappies/Diapers/Pants in Turkey

    Apr 2017

    In 2016 the birth rate continued to register slower growth. Ongoing macroeconomic deterioration negatively affected the birth rate, as Turkish parents generally delay decisions on having children during economic slowdowns. Compared with the volume ...

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    Country Report

    Tissue and Hygiene in Turkey

    Apr 2017

    Thanks to continuous urbanisation and the spread of modern grocery chains across the country, tissue and hygiene registered positive volume and current value performances in 2016. Nevertheless, the growth rates in tissue and hygiene slowed down in ...

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    Country Report

    Retail Tissue in Turkey

    Apr 2017

    Retail tissue continued to demonstrate a positive volume performance in 2016, with growth of 3%. The growth in retail tissue was mainly driven by the increasing urban population in Turkey over the course of the review period, as the vast majority of ...

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    Country Report

    Sanitary Protection in Turkey

    Apr 2017

    In 2016 sanitary protection continued to benefit from increasing urbanisation and rising levels of education amongst Turkish women. In addition, awareness of feminine hygiene continued to increase thanks to strong marketing activities by the leading ...

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    Country Report

    Wipes in Turkey

    Apr 2017

    Wipes continues to benefit from increasing hygiene awareness amongst the Turkish population due to increasing levels of education. In addition, with the ongoing outlet expansion of modern grocery retailers the availability of wipes continues to ...

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    Country Profile

    Turkey: Country profile

    Mar 2017

    Turkey’s economy will continue to grow at a moderate pace in 2017. Government spending is the main driver with limited support from private consumption. Political tensions, recurrent terrorist attacks and a weak currency are all drags. A lacklustre ...

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    Country Briefing

    Digital Consumer in Turkey

    Mar 2017

    Turkey is a market of dichotomies. On one hand smartphone penetration or broadband connectivity rates lag behind Western Europe. At the same time Turkish consumers are young and open to technological innovation, marking the Turkish market a testing ...

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    Country Report

    Apparel Accessories in Turkey

    Feb 2017

    Macroeconomic deterioration and political uncertainty decreased consumer confidence and lessened the enthusiasm for shopping, which negatively affected the performance of apparel accessories in 2016. Scarves constituted 86% of overall value sales of ...

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    Country Report

    Childrenswear in Turkey

    Feb 2017

    The country’s high population of children and increasing awareness about baby and child care amongst parents continued to have a positive impact on childrenswear in 2016. In addition, rising awareness and sensitivity about child care and baby care ...

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    Country Report

    Footwear in Turkey

    Feb 2017

    Footwear continued to record a good performance in current value terms in 2016, due to the ongoing shift from unbranded to branded products, stimulated by the increasing availability of the latter, due to the increasing number of outlets of the ...

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    Country Report

    Hosiery in Turkey

    Feb 2017

    In 2016 hosiery continued to register a positive performance, with current value growth of 6%, due to the increasing penetration of apparel and footwear specialist retailers, which led to an increasing shift from unbranded hosiery towards branded ...

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    Country Report

    Jeans in Turkey

    Feb 2017

    In 2016 jeans continued to benefit from ongoing demand for jeans amongst the young and middle-aged population, and successful marketing activities and new product launches by the leading companies. Over the review period jeans also benefited from ...

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    Country Report

    Menswear in Turkey

    Feb 2017

    Menswear registered a weaker performance compared with womenswear in 2016. The main reason behind the weaker performance of menswear was men’s lower enthusiasm for apparel shopping compared with women. In addition, higher levels of price-sensitivity ...

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    Country Report

    Apparel and Footwear in Turkey

    Feb 2017

    Whilst remaining positive in value terms, apparel and footwear registered weaker current value and volume growth in 2016 compared with the review period CAGR. Although the ongoing consumer shift from unbranded and counterfeit products towards branded...

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    Country Report

    Sportswear in Turkey

    Feb 2017

    Increasing health and wellness awareness amongst Turkish consumers continued to have a positive impact on sportswear in 2016. In addition, increasing company investment in sportswear further pulled up the performance of the category. Last but not ...

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    Country Report

    Womenswear in Turkey

    Feb 2017

    Womenswear accounted for 33% of total value sales of apparel in 2016. Although menswear continued to account for higher sales compared with womenswear, the rising disposable incomes of women, as a result of increasing female employment, positively ...

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    Country Report

    Bottled Water in Turkey

    Feb 2017

    In 2016, retail volume sales of bottled water continued to increase as a result of the low quality of the tap water in urban areas specifically, but also increasingly in rural areas, as many villages and small towns in the country no longer had ...

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    Country Report

    Carbonates in Turkey

    Feb 2017

    In 2016, retail volume sales of carbonates continued to decline, falling by 1%. The decrease in sales was due to the declining popularity of regular cola carbonates, as consumers increasingly perceived these products to be unhealthy. Retail volume ...

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