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Turkey

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey.

Turkey StatisticsConsumer Lifestyles in Turkey

Turkey Country BriefingsFuture Demographics: Turkey in 2030

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    Strategy Briefing

    Character Licensing in Toys and Games: Turkey, Eastern Europe, and MEA

    Aug 2017

    Licensed toys in Turkey, Eastern Europe, and Middle East and Africa are on the rise, as it was the second-fastest growing region for these toys over 2011-2016. Countries with more upper-income households led growth, as they can afford these ...

    US$1,325
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    Strategy Briefing

    City Travel Briefing: Istanbul

    Aug 2017

    Istanbul as a tourist destination has been losing favour over recent years due to security concerns and political instability, plaguing the country and its economy. Faced with such challenges, the city has lost some of its appeal but retains its ...

    US$525
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    Country Report

    In-Car Entertainment in Turkey

    Aug 2017

    The number of cars in circulation in Turkey exceeded 21 million at the end of 2016, with an increase of one million cars within the period January-December, according to the Turkish National Bureau of Statistics. The average age of vehicles on the ...

    US$990
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    Country Report

    Computers and Peripherals in Turkey

    Aug 2017

    The downward trend in retail volume sales of laptops continued in 2017, mainly due to the stagnation that Turkey’s economy has experienced since developed countries have started to recover from the global financial crisis and, accordingly, foreign ...

    US$990
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    Country Report

    Home Audio and Cinema in Turkey

    Aug 2017

    Home audio and cinema registered a negative volume growth trend in 2017 largely due to the perpetual decline in outdated categories, such as hi-fi systems and digital media player docks. Thanks to the convenience and mobility that the products ...

    US$990
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    Country Report

    Home Video in Turkey

    Aug 2017

    The deteriorating economy continued to hamper volume growth in televisions in 2017, as a respectable number of consumers avoided buying a new television particularly when their income level stagnated. Nevertheless, televisions did not record a sharp ...

    US$990
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    Country Report

    Imaging Devices in Turkey

    Aug 2017

    The negative impact of the rise of smartphones on digital cameras remained in 2017, as volume sales recorded another dramatic decline. Fixed lens cameras are particularly affected from the widespread usage of smartphones, as today’s smartphone models...

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    Country Report

    Mobile Phones in Turkey

    Aug 2017

    Mobile phones recorded negative volume growth in 2017, as the declining trend in feature phones continued, along with the stagnation in volume sales of smartphones. Volume sales of smartphones did not demonstrate a significant change in 2017 compared...

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    Country Report

    Consumer Electronics in Turkey

    Aug 2017

    The downward trend in volume sales of consumer electronics remained in 2017, as a respectable proportion of consumers preferred postponing or cancelling their consumer electronics purchases mainly due to the stagnation in their income levels and ...

    US$2,640
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    Country Report

    Portable Players in Turkey

    Aug 2017

    Portable players continued to record a downward trend in 2017 largely due to the strong decline in portable media players. As a consequence of the increasing use of smartphones, which mainly have advanced multimedia-playing features, the volume sales...

    US$990
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    Country Report

    Wearable Electronics in Turkey

    Aug 2017

    Activity wearables registered exceptional volume growth in 2017 as the availability of these products demonstrated a significant increase across physical retailers. Activity wearables used to cover negligible shelf space in physical stores in ...

    US$990
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    Country Report

    Cigarettes in Turkey

    Jul 2017

    In 2016, cigarettes continued to register positive volume growth due to decreasing illicit trade sales as a result of increasing inspections and also as a result of increase in the size of adult population. Additionally, new product launches and ...

    US$990
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    Country Report

    Tobacco in Turkey

    Jul 2017

    Tobacco value and volume sales continued to register a positive performance in 2016. Nevertheless, the growth remained weaker compared to the review period average due to increasing prices as a result of taxation policy. Increasing unit prices led to...

    US$2,100
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