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Turkey

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey.

Turkey StatisticsConsumer Lifestyles in Turkey

Turkey Country BriefingsFuture Demographics: Turkey in 2030

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          Country Report

          Contract Foodservice in Turkey

          Sep 2016

          Rising food prices and the decreasing exchange value of the Turkish Lira against the US dollar and the euro continue to have negative impact on contract foodservice in Turkey. Rising prices and growing demand for price cuts among institutions has ...

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          Country Report

          Institutional Channels in Turkey

          Sep 2016

          The current government’s aim to increase the share of private schools in formal education continues to have a positive impact on the number of private formal education institutions. One of the most prominent examples of this initiative is the ongoing...

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          Country Report

          Contract Cleaning in Turkey

          Sep 2016

          Contract cleaning continues to record double digit growth performance due to the increasing investment in major residential projects and shopping centres, which increasingly require professional cleaning assistants due to the higher quality and ...

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          Country Report

          Adult Mouth Care in Turkey

          Sep 2016

          Adult mouth care current value sales increased by 8% in 2016, in line with the review period CAGR. The main reason behind this good growth was the rise in the number of people suffering from stress and anxiety as a result of the hectic pace of modern...

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          Country Report

          Analgesics in Turkey

          Sep 2016

          Adult aspirin, paediatric aspirin, and topical analgesics/anaesthetics are the only categories that fall under Euromonitor International’s OTC definition. Due to the lack of an OTC regulation in Turkey, most products that fall under analgesics are ...

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          Country Report

          Cough, Cold and Allergy (Hay Fever) Remedies in Turkey

          Sep 2016

          In 2016, cough, cold and allergy (hay fever) remedies registered current value growth of 24% - significantly higher than the review period CAGR of 17%. A relatively harsh winter and extended flu season increased demand for cough, cold and allergy ...

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          Country Report

          Dermatologicals in Turkey

          Sep 2016

          Dermatologicals registered current value growth of 18% in 2016, with growth being fuelled by the good performance of nappy (diaper) rash treatments and paediatric dermatologicals, where current value sales grew by 27% and 26% respectively. Both ...

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          Country Report

          Digestive Remedies in Turkey

          Sep 2016

          With rising education levels among Turkish parents and increasing availability of medicines, the preference for traditional homemade digestive remedies has been decreasing in Turkey. Improving childcare education and awareness is resulting in Turkish...

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          Country Report

          Eye Care in Turkey

          Sep 2016

          Due to the growing number of people working with computers, demand for eye strain relievers is increasing, thus positively affecting eye care sales in 2015. A growing number of Turkish consumers are suffering from dry eyes as a consequence of their ...

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          Country Report

          Herbal/Traditional Products in Turkey

          Sep 2016

          Herbal/traditional products registered strong current value growth of 23% in 2016 – slightly below the review period CAGR of 27%. Herbal/traditional products continues to benefit from growing demand for natural nutrition as a consequence of the ...

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          Country Report

          NRT Smoking Cessation Aids in Turkey

          Sep 2016

          Turkey is one of the most populous countries in Europe, with a very large population of 78 million people, around 55 million of whom are legally allowed to smoke. According to Euromonitor International, in 2015 around 28 million females and 27 ...

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          Country Report

          Consumer Health in Turkey

          Sep 2016

          Consumer health continued to register strong growth in 2016, with increasing health awareness among the Turkish population, new product launches, and the current government’s growing focus on health problems fuelling sales. Moreover, within urban ...

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          Country Report

          Sleep Aids in Turkey

          Sep 2016

          According to trade sources, one out of every two adults in Turkey suffers from sleeping problems, with one out of five adults having anxiety problems in large cities. Turkish adults are increasingly demanding sleeping products due to the hectic pace ...

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          Country Report

          Sports Nutrition in Turkey

          Sep 2016

          Sports nutrition continues to register a good performance, mainly due to the increasing number of shopping malls with health clubs, especially in large urban centres. Sports nutrition benefits from the increasing popularity of regular exercise. ...

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          Country Report

          Vitamins and Dietary Supplements in Turkey

          Sep 2016

          Vitamins and dietary supplements registered current value growth of 17% in 2016, with sales being fuelled by increasing health awareness among Turkish consumers. In addition, the increasing availability of vitamins and dietary products also ...

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          Country Report

          Weight Management and Wellbeing in Turkey

          Sep 2016

          Obesity remains a major problem in Turkey due to the high fat and carbohydrate content of the average Turkish meal. The rate of obesity and overweightness continues to rise due to higher consumption of fast food and ready meals as a consequence of ...

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          Country Report

          Wound Care in Turkey

          Sep 2016

          Wound care recorded current value growth of 17% in 2016 – in line with the review period CAGR. The main factor fuelling growth is the increasing availability of premium products with different features, such as blood stopping, resistance to water, ...

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          Country Report

          Packaging Industry in Turkey

          Sep 2016

          Due to sales growth across many categories in food, non-food and beverages, packaging registered strong volume growth in 2015. The demographic structure in Turkey is rapidly changing and shaping both the way people live and their purchasing habits. ...

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          Country Briefing

          Economy, Finance and Trade: Turkey

          Sep 2016

          The failed coup attempt in July 2016 has made Turkey’s political landscape more uncertain, which could lead to lower foreign investment. This has been compounded by deteriorating security within the country that may negatively affect tourism. ...

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          Country Profile

          Turkey: Country profile

          Aug 2016

          Turkey’s economy will slow in 2016 but still grow at a moderate pace. Cheap oil and modest gains in private final consumption provide support. Exports should make a modest recovery thanks to a depreciation of the Turkish lira. Turkey’s failed ...

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