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 Market Research for Turkey

Euromonitor publishes reports on industries, consumers and demographics in Turkey.

  • Industry specific reports offer insight into market size and market share in Turkey; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Turkey report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Turkey in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Turkey statistics factfile.

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Country Report

Health and Wellness in Turkey

Thanks to an increasingly stronger domestic economy and to key new product developments launched over the review period, health and wellness packaged food sales recorded an ever more positive result in 2012 in Turkey, compared to both 2011 and the ...

Apr 2014 | US$1,900 | Pages: 86 | Add to cart | View details

Country Report

Consumer Lending in Turkey

The post-recession growth in consumer lending continued at an equally fast pace during 2013, as both outstanding balance and gross lending registered positive growth, though the outstanding balance growth was slower. Despite the decline in consumer ...

Apr 2014 | US$1,900 | Pages: 14 | Add to cart | View details

Country Report

Amusement Parks and Entertainment Services in Turkey: ISIC 9219

Turkish market for amusement parks and entertainment services enjoys growth rate of 14% in 2012 thanks to flourishing tourism in country. Substantial performance for theme and amusement parks results in annual industry growth of 13% over 2007-2013....

Mar 2014 | US$600 | Pages: 14 | Add to cart | View details

Country Report

Washing and Cleaning in Turkey: ISIC 9301

Turkish washing and cleaning market grows at CAGR of 6% over 2007-2012, to reach TL1.1 billion in latter year. Laundering and (dry)cleaning services are most lucrative category, comprising 44% of market value in 2012. Over review period, number ...

Mar 2014 | US$600 | Pages: 13 | Add to cart | View details

Country Report

Hairdressing and Beauty Treatment in Turkey: ISIC 9302

Hair dressing and beauty treatment industry in Turkey generates TL3.1 billion earnings in 2012, growing more than 30% in since 2007. Average company profitability stood at 47% of turnover over 2007-2012. Labour costs account for 15% of total ...

Mar 2014 | US$600 | Pages: 13 | Add to cart | View details

Country Report

Funeral and Related Services in Turkey: ISIC 9303

Turnover of funeral and related services in Turkey stood at TL11 million in 2012, 57% of which was attributable to undertaking services. Total industry earnings grew by 3% per year on average over 2007-2012, mainly because prices were kept low by ...

Mar 2014 | US$600 | Pages: 11 | Add to cart | View details

Country Report

Solariums, Spas and Similar Services in Turkey: ISIC 9309

Industry of solariums, spas and similar services experiences 5% annual growth in Turkey over 2007-2012. In 2012, there were almost 16,700 companies in the industry, mainly micro enterprises. Total industry sales reach TL444 million in 2012, up ...

Mar 2014 | US$600 | Pages: 14 | Add to cart | View details

Country Report

Agriculture in Turkey: ISIC 01

Agriculture market in Turkey grows at 13% CAGR over 2007-2012 to reach over TL200 billion in 2012. Market dominated by local producers as imports represent only 10% of total market value in 2012. High level of fragmentation as small farms ...

Mar 2014 | US$600 | Pages: 15 | Add to cart | View details

Country Report

Forestry in Turkey: ISIC 02

Forestry market in Turkey sees CAGR of 9% over 2007-2012, to reach TL2.2 billion in 2012. Imports represent small 19% market value share in 2012, with Ukraine being largest supplier. Industry heavily influenced by government, as nearly all ...

Mar 2014 | US$600 | Pages: 13 | Add to cart | View details

Country Report

Fishing in Turkey: ISIC 05

Fishing market grows at a CAGR of 8% over 2007-2012, to reach TL4.2 billion in the latter year. Market dominated by local producers, with imports representing just 3% of market value in 2012. Fragmented industry represented by large number of ...

Mar 2014 | US$600 | Pages: 14 | Add to cart | View details

Country Report

Mining of Coal and Lignite; Extraction of Peat in Turkey: ISIC 10

Market of mining of coal and lignite; extraction of peat grows at CAGR of 5% over review period to reach TL12.7 billion in 2012. Market mostly dominated by local producers, with import penetration standing at 19% of market value in 2012. Industry...

Mar 2014 | US$600 | Pages: 16 | Add to cart | View details

Country Report

Extraction of Crude Petroleum and Natural Gas in Turkey: ISIC 11

Market grows at CAGR of 12% over review period to reach TL38.3 billion in 2012. Due to limited domestic resources, imports represent 83% of market value in 2012. Industry has high degree of concentration, as largest company accounts for over half...

Mar 2014 | US$600 | Pages: 14 | Add to cart | View details

Country Report

Mining of Metal Ores in Turkey: ISIC 13

Mining of metal ores market grows at CAGR of 24% over 2007-2012 to reach TL7.6 billion in 2012. Due to insufficient domestic resources of iron ore, imports represent 38% of market value in 2012. Exports represent 32% of production output in 2012,...

Mar 2014 | US$600 | Pages: 15 | Add to cart | View details

Country Report

Quarrying of Stone, Sand and Clay in Turkey: ISIC 14

Market of quarrying of stone, sand and clay grew at CAGR of 16% over 2007-2012 to reach TL17 billion in latter year. Market dominated by local producers with imports representing just 5% of market value in 2012. Micro companies represent over ...

Mar 2014 | US$600 | Pages: 15 | Add to cart | View details

Country Report

Tobacco Products in Turkey: ISIC 16

Tobacco products market amounts to TL15.9 billion in 2012, growing by 56% compared to 2007. Cigarettes category dominates industry, accounting for 99% share in 2012. Industry highly concentrated and led by British American Tobacco Turkey and ...

Mar 2014 | US$600 | Pages: 15 | Add to cart | View details

Country Report

Wood and Wood Products in Turkey: ISIC 20

Market registers strong 55% growth over review period despite global economic downturn, to reach TL16.4 billion in 2012. Imported production grows faster than domestic demand and increases market share over review period. Turnover of local ...

Mar 2014 | US$600 | Pages: 18 | Add to cart | View details

Country Report

Computers and Office Machinery in Turkey: ISIC 30

Computers and office machinery market grows at CAGR of 5% over 2007-2012, to reach TL6.6 billion in latter year. Imports account for major share at 91% of market value in 2012. Sales of desktop computers decreasing with portable computers and ...

Mar 2014 | US$600 | Pages: 16 | Add to cart | View details

Country Report

Motor Vehicles, Trailers and Semi-trailers in Turkey: ISIC 34

Market grows at CAGR of 12% over 2007-2012, to reach a value of TL114.6 billion in latter year. Market development limited by high tax margins on motor vehicles. Foreign producers hold strong positions with imports representing 52% of market ...

Mar 2014 | US$600 | Pages: 17 | Add to cart | View details

Country Report

Collection and Distribution of Water in Turkey: ISIC 41

Collection and distribution of water market grows at CAGR of 10% over 2007-2012, to reach a value of TL8.5 billion in 2012. Due to limited possibilities for imports and exports, local producers satisfy all market demand. Industry fairly ...

Mar 2014 | US$600 | Pages: 13 | Add to cart | View details

Country Report

Construction in Turkey: ISIC 45

Turkey’s construction market records CAGR of 12% over 2007-2012, fuelled by ongoing major construction projects and encouragement of foreign direct investment and public-private partnerships. Turkish construction industry sees average annual ...

Mar 2014 | US$600 | Pages: 15 | Add to cart | View details

Country Report

Sale, Maintenance and Repair of Motor Vehicles, Retail Sale of Automotive Fuel in Turkey: ISIC 50

In 2012, sales of Turkish car dealers, repairers and fuel retailers totalled TL41.4 billion, marking 71% increase from 2007. Sales of automotive fuel comprised dominant 49% share of industry value. Motor vehicle dealerships added another 32% ...

Mar 2014 | US$600 | Pages: 14 | Add to cart | View details

Country Report

Wholesale in Turkey: ISIC 51

Turkey’s wholesalers generate TL118.5 billion in revenue in 2012, registering 11% annual average increase from 2007. Household goods wholesale the principal industry category, responsible for 34% of sales in 2012. Average profit margin rose from ...

Mar 2014 | US$600 | Pages: 14 | Add to cart | View details

Country Report

Retail in Turkey: ISIC 52

With growing urbanisation and purchasing power, revenues of local retailers expand by 47% over 2007-2012 to reach TL101.6 billion in 2012. More than half of retail sales are informal. Medical goods, beauty and personal care stores prove most ...

Mar 2014 | US$600 | Pages: 15 | Add to cart | View details

Country Report

Water Transport in Turkey: ISIC 61

Water transport market grows at CAGR of 9% over 2007-2012 to reach TL22.2 billion in 2012. Value of water transport services provided by foreign entities represents nearly half of total market value in 2012. Industry highly fragmented with three ...

Mar 2014 | US$600 | Pages: 13 | Add to cart | View details

Country Report

Air Transport in Turkey: ISIC 62

Air transport market grows at CAGR of 17% over 2007-2012, to reach TL18.6 billion in latter year. Air transport service providers penetrate foreign markets, with share of services provided abroad standing at 36% in 2012. Industry is highly ...

Mar 2014 | US$600 | Pages: 15 | Add to cart | View details

Country Report

Cargo Handling, Warehousing and Travel Agencies in Turkey: ISIC 63

Market sales double over review period despite only 2% growth in market size in 2009. Storage and warehousing develops fastest while "other" supporting transport activities remains largest category. Over 15% of domestic output exported in 2012, ...

Mar 2014 | US$600 | Pages: 15 | Add to cart | View details

Country Report

Insurance and Pension Funding in Turkey: ISIC 66

Turkish market for insurance and pension funding reaches TL9.6 billion in 2012 after 10% average annual growth over 2007-2012. Growth driven by favourable demographics, growing economy and changes to legislation. Non-life insurance is largest ...

Mar 2014 | US$600 | Pages: 15 | Add to cart | View details

Country Report

Real Estate Activities in Turkey: ISIC 70

Turkey’s market for real estate activities enjoys average annual growth of 12% over 2007-2012 thanks to growing incomes, strong economic outlook and improving business environment. A report by Ernst and Young, Turkey is found to be the second most ...

Mar 2014 | US$600 | Pages: 15 | Add to cart | View details

Country Report

Computer and Related Services in Turkey: ISIC 72

Market sales up by 160% in review period; surging computer and internet penetration fuel demand for related services. Market localised, with no significant international trade. Software and hardware consultancy generates 85% of total industry’s ...

Mar 2014 | US$600 | Pages: 16 | Add to cart | View details

Country Report

Research and Development in Turkey: ISIC 73

Market sales strongly fluctuate throughout review period with slow recovery over 2011-2012 after 10% dip in value in 2010. Foreign research companies play considerable role in local industry, while domestic players' turnover declines by 11% over ...

Mar 2014 | US$600 | Pages: 10 | Add to cart | View details

Country Report

Public Administration, Defence and Social Security in Turkey: ISIC 75

Market sales grow by 13% annually on average over review period. Administration of central, regional and local bodies generates 61% of total local turnover, also being the fastest growing over review period. Total number of employees in industry ...

Mar 2014 | US$600 | Pages: 12 | Add to cart | View details

Country Report

Education in Turkey: ISIC 80

Education services market demonstrates 99% growth over 2007-2012, reaching TL66.6 billion in latter year. Government spending on education accounts for largest and increasing market share of 79% in 2012, up from 73% in 2007. Higher education ...

Mar 2014 | US$600 | Pages: 14 | Add to cart | View details

Country Report

Sewage and Sanitation in Turkey: ISIC 90

Sewage and sanitation services market grows at CAGR of 8% over 2007-2012 to reach TL4.3 billion in latter year. Businesses are main buyers of sewage and sanitation services in Turkey with 50% share of total market value in 2012. Number of ...

Mar 2014 | US$600 | Pages: 13 | Add to cart | View details

Country Report

Trade Unions, Professional, Political Organisations in Turkey: ISIC 91

Trade unions, professional, political organisations market registers 58% growth over 2007-2012, reaching TL13.5 billion at end of review period. Households account for 66% of domestic demand in 2012, down from 68% in 2007. International human ...

Mar 2014 | US$600 | Pages: 12 | Add to cart | View details

Country Report

Dairy Products in Turkey: ISIC 152

Turkish market for dairy products reaches value of TL25.6 billion in 2012 after 12% average annual growth over 2007-2012. Wellness and healthy lifestyle trend shapes market for dairy products. Plain yoghurt consumed by 96% of Turkish households ...

Mar 2014 | US$600 | Pages: 16 | Add to cart | View details

Country Report

Knitted and Crocheted Articles in Turkey: ISIC 173

Fluctuating market development since 2007 with 9% dip in total sales in 2012. 32% of local demand served by imports, with 42% of imports from China. Almost 68% of local output exported, with Russia increasing demand for Turkish textiles. ...

Mar 2014 | US$600 | Pages: 15 | Add to cart | View details

Country Report

Clothing in Turkey: ISIC 181

Clothing market expands by 4% per annum on average over 2007-2012. Clothing industry in Turkey among strongest in Europe. Underwear leads exports with 52% share in 2012. Clothing industry expected to maintain strong position not only ...

Mar 2014 | US$600 | Pages: 16 | Add to cart | View details

Country Report

Fur and Fur Articles in Turkey: ISIC 182

Sales of fur and fur articles in Turkey reach TL982 million in 2012, up from TL565 million in 2007. Around 27% of market imported, with China being leading importer, followed closely by Finland and Spain. Local industry generated TL607 million in...

Mar 2014 | US$600 | Pages: 15 | Add to cart | View details

Country Report

Footwear in Turkey: ISIC 192

Market for footwear in Turkey grows by 9% per annum on average over review period. B2B consumers share of market grows as improved work safety requirements increase demand for special purpose footwear. Imports growing significantly, especially ...

Mar 2014 | US$600 | Pages: 16 | Add to cart | View details

Country Report

Printing in Turkey: ISIC 222

Turkish printing industry is globally competitive due to technological investment, skilled employees and innovation. Industry turnover reached TL11.3 billion in 2012, up 62% from 2007. Newspaper printing declined by 47% over review period, while ...

Mar 2014 | US$600 | Pages: 16 | Add to cart | View details

Country Report

Reproduction of Recorded Media in Turkey: ISIC 223

Recorded media reproduction industry in Turkey generates TL18 million in turnover in 2012. 54% of local production attributable to computer media reproduction, with 46% derived from music and video reproduction. Over 2007-2012 industry stagnated,...

Mar 2014 | US$600 | Pages: 13 | Add to cart | View details

Country Report

Coke Oven Products in Turkey: ISIC 231

Sales of coke oven products in Turkey total TL427 million in 2012, with 58% share derived from imports. Ukraine is leading importer with 45% share of import value in 2012. Local coke manufacturing industry is small, with a turnover of TL157 ...

Mar 2014 | US$600 | Pages: 12 | Add to cart | View details

Country Report

Refined Petroleum Products in Turkey: ISIC 232

Turkish market of refined petroleum products grows at CAGR of 14% over 2007-2012 to reach TL139.5 billion in latter year. Petroleum products highly taxed, with taxes representing over 40% of market value in 2012. Import penetration increasing ...

Mar 2014 | US$600 | Pages: 14 | Add to cart | View details

Country Report

Processing of Nuclear Fuel in Turkey: ISIC 233

Processing of nuclear fuel market grows at CAGR of 8% over 2007-2012, to reach TL2.3 billion in 2012. Local producers dominate with imports accounting for only 2% of total market value in 2012. Industry forecast to grow at CAGR of 11% over ...

Mar 2014 | US$600 | Pages: 11 | Add to cart | View details

Country Report

Man-made Fibres in Turkey: ISIC 243

Sales of man-made fibres in Turkey registered 11% annual growth on average between 2007 and 2012, reaching TL7.2 billion at the end of the review period. Nylon, textured and artificial filament yarn fibres dominates market at 61% of total sales in ...

Mar 2014 | US$600 | Pages: 15 | Add to cart | View details

Country Report

Rubber Products in Turkey: ISIC 251

Domestic demand grows by impressive 111% over review period despite global economic downturn to reach TL14.2 billion in 2012. Imported production grows, with imports' share increasing. Turnover of local producers grows by 98% over review period, ...

Mar 2014 | US$600 | Pages: 17 | Add to cart | View details

Country Report

Plastic Products in Turkey: ISIC 252

Market grows by 76% over review period despite global economic downturn to reach TL38.7 billion in 2012. Imports exceed growth in domestic demand and increase share. Turnover of local producers outperforms market over review period, reaching ...

Mar 2014 | US$600 | Pages: 18 | Add to cart | View details

Country Report

Glass and Glass Products in Turkey: ISIC 261

Market grows by 60% over review period despite global economic downturn to reach TL8.2 billion in 2012. Imported production grows in tandem with market, accounting for 20% of total market in 2012. Turnover of local producers outperforms market, ...

Mar 2014 | US$600 | Pages: 17 | Add to cart | View details

Country Report

Cement, Stone and Ceramic Products in Turkey: ISIC 269

Domestic demand sees 34% growth over review period to reach TL36.8 billion in 2012. Imported production exceeds demand growth, penetration increases to 8% of total market. Turnover of local producers slightly outperforms market, equalling TL37.2 ...

Mar 2014 | US$600 | Pages: 19 | Add to cart | View details

Country Report

Basic Iron and Steel in Turkey: ISIC 271

Domestic demand grows by 64% over review period, despite 36% slump in 2009, reaching TL88.9 billion in 2012. Imported production accounts for 43% of total market in 2012, with import share remaining unchanged. Turnover of local producers grows by...

Mar 2014 | US$600 | Pages: 16 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook