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 Market Research for Turkey

Euromonitor publishes reports on industries, consumers and demographics in Turkey.

  • Industry specific reports offer insight into market size and market share in Turkey; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Turkey report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Turkey in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Turkey statistics factfile.

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Country Report

Consumer Lending in Turkey

Consumer lending experienced significant gross lending and outstanding balance growth in 2011.Consumers postponed purchases during the time of economic stagnation and were cautious in applying for larger loans, such as auto or mortgages/housing ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Financial Cards and Payments in Turkey

The financial cards market experienced growth even amid the economic crisis. Together with the recovery of the economy, banks started to focus on their expansion plans within Turkey in order to reach more consumers. By expanding their networks both ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Calming and Sleeping in Turkey

In 2011, calming and sleeping products sold without prescription registered a higher current value growth rate compared to the review period average. Improved economic conditions were the main reason for this growth, simply enabling more to afford to...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Turkey

In 2011, cough, cold and allergy (hay fever) remedies registered better value growth compared to the review period CAGR. Improved economic conditions were a significant factor for growth as people could afford to pay for these products. Another ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Digestive Remedies in Turkey

In 2011, digestive remedies demonstrated strong current value growth. The stress caused by increasingly busy daily lives, largely as a result of rising urbanisation, translates into digestion-related health problems for many people. Products within ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Ear Care in Turkey

At the end of the review period, by law all ear care products had to be sold with a prescription. Thus, there are no OTC sales of ear care in Turkey.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Eye Care in Turkey

At the end of the review period, by law all eye care products had to be sold with a prescription. Thus, there are no OTC sales of eye care in Turkey.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in Turkey

In 2011, many herbal/traditional products faced a significant challenge from standard alternatives (non-herbal/traditional products). Many consumers believe standard products to be more effective as they have stronger formulas. Thus, ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Medicated Skin Care in Turkey

Medicated skin care faces significant competition from the beauty and personal care industry as a number of products are regarded more as cosmetics than medicine, because of the problems they are designed to solve. Medicated skin care includes ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

NRT Smoking Cessation Aids in Turkey

After the smoking ban in public places was introduced in 2009, the Government has taken further measures to combat smoking. The smoking population in the country rose by 1% in 2011; however, at the same time the number of people who tried quitting ...

Apr 2012 | US$900| Add to cart | View details ›

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