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Turkey

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey.

Turkey StatisticsConsumer Lifestyles in Turkey

Turkey Country BriefingsFuture Demographics: Turkey in 2030

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    Country Report

    Air Treatment Products in Turkey

    Dec 2016

    Air treatment products failed to record volume growth in 2016, which was due to a decline in sales of split air conditioners. Increasing import and production costs stemming from a weakening local currency and the fact that the government raised the ...

    US$990
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    Country Report

    Dishwashers in Turkey

    Dec 2016

    Retail sales of dishwashers stagnated in volume terms in 2014, as the government opted to limit purchases via credit card instalments. However, in 2015, retailers and dealers found ways to circumvent this regulation, such as providing on-site ...

    US$990
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    Country Report

    Food Preparation Appliances in Turkey

    Dec 2016

    Strong growth continued from food preparation appliances, posting 4% volume growth in 2016 thanks to the ongoing interest of consumers in blenders, particularly hand blender sets. Blender sets underwent a sharp increase in popularity thanks to the ...

    US$990
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    Country Report

    Home Laundry Appliances in Turkey

    Dec 2016

    Political turmoil in neighbouring countries, the failed coup attempt in July 2016 and a political crisis between Russia and Turkey, which started in November 2015, negatively affected Turkey’s economy in 2016. In order to boost consumer expenditure, ...

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    Country Report

    Irons in Turkey

    Dec 2016

    Thanks to innovations, which brought convenience and were highly approved of by the target group of these products in Turkey, irons registered strong volume growth at a CAGR of 3% over the course of the review period. As the positive impact of ...

    US$990
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    Country Report

    Large Cooking Appliances in Turkey

    Dec 2016

    Ongoing urban transformation, which aims to redevelop earthquake-prone metropolitan areas by building earthquake-resistant buildings, continued to have a positive impact on sales of large cooking appliances in 2016, with volume sales growing by 5%. ...

    US$990
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    Country Report

    Microwaves in Turkey

    Dec 2016

    Higher participation of women in the workforce along with an increasing urban population and longer working hours forced consumers to spend less time on household chores, including cooking, over the course of the review period. Thanks to the ...

    US$990
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    Country Report

    Consumer Appliances in Turkey

    Dec 2016

    Consumer appliances registered both volume and current value growth in 2016, which was despite stagnation of the overall income levels of consumers. Growth of consumer appliances was thanks to the extra measures taken by the government to revive ...

    US$2,650
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    Country Report

    Personal Care Appliances in Turkey

    Dec 2016

    Personal care appliances registered volume growth of 2% in 2016, which was despite the fact that retail sales of consumer goods in general were majorly hampered by a deteriorating economy. Volume growth in 2016 was largely due to strong interest from...

    US$990
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    Country Report

    Refrigeration Appliances in Turkey

    Dec 2016

    As current account deficits reached critical levels, the Banking Regulation and Supervision Agency in Turkey limited purchases of various commodity groups, including major appliances, with credit card instalments in 2014, and due to this, ...

    US$990
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    Country Report

    Small Cooking Appliances in Turkey

    Dec 2016

    Small cooking appliances registered volume growth of 4% in 2016, despite the fact that a number of categories posted a decline in volume terms, such as breadmakers, deep fat fryers, rice cookers and toasters. Overall growth was largely owing to the ...

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    Country Report

    Vacuum Cleaners in Turkey

    Dec 2016

    Vacuum cleaners registered volume growth of 1% in 2016, which was lower than the 3% increase in 2015 and lower than the rise at a 5% CAGR posted over the review period. The slowdown was largely due to the fact that the new energy efficiency ...

    US$990
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    Country Profile

    Turkey: Country profile

    Dec 2016

    Turkey’s economy will slow in 2016 but still grow at a moderate pace. Government spending and modest gains in private final consumption support the economy. Both exports and tourist receipts are contracting. Security concerns following the attempted ...

    US$150
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    Country Briefing

    Natural Resources: Turkey

    Nov 2016

    Turkey has abundant agricultural resources and is a major food exporter. Heavy dependence on external oil and gas resources has led to serious efforts to diversify energy supply via coal, nuclear and renewable energy. The country greenhouse gas ...

    US$250
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    Country Report

    Packaged Food in Turkey

    Nov 2016

    In 2016, packaged food registered a positive performance. Although the rate of volume growth declined as a result of political and economic problems seen in the country at the end of the review period, it was an improvement over volume declines seen ...

    US$7,150
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    Country Report

    Luxury Goods in Turkey

    Nov 2016

    Despite a number of political and economic difficulties and the poor performance of the country’s travel and tourism industry in 2016, luxury goods continued to record positive value growth in Turkey in 2016. The openings of new luxury restaurants, ...

    US$1,210
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    Country Report

    Processed Fruit and Vegetables in Turkey

    Oct 2016

    Processed fruit and vegetables has benefited from the rising consumer demand for practical meals in 2016. Growing urbanisation within the country, which has led to increasing numbers of working people, has meant that consumers are looking for food ...

    US$990
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    Country Report

    Processed Meat and Seafood in Turkey

    Oct 2016

    Processed meat and seafood has registered current value growth of 16% in 2016, which is stronger compared with the review period CAGR of 11%. This is mainly due to the increased consumer trust in processed meat products, and chilled processed red ...

    US$990
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    Country Report

    Rice, Pasta and Noodles in Turkey

    Oct 2016

    In 2016, rice, pasta and noodles has benefited from rising urbanisation and the growing number of working women in the country. The higher number of working women has meant that the demand for quick and nutritious meal alternatives has increased. ...

    US$990
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    Country Report

    Baked Goods in Turkey

    Oct 2016

    In 2016, breakfast cereals has benefited primarily from the increasing urbanisation within the country, which has led to a higher number of people searching for more practical and nutritious breakfast options, which is driving growth in the category....

    US$990
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