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 Market Research for Turkey

Euromonitor publishes reports on industries, consumers and demographics in Turkey.

  • Industry specific reports offer insight into market size and market share in Turkey; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Turkey report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Turkey in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Turkey statistics factfile.

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Country Report

Tourist Attractions in Turkey

In 2013 the number of people visiting tourist attractions in Turkey increased by 8%, compared with a CAGR of 6% in the review period. The developments in domestic and inbound tourism in the country had a direct effect on the performance of tourist ...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Transportation in Turkey

In 2013 transportation increased by 9% in current value terms. This was an improvement compared with the CAGR of 5% over the review period. Competitive air fares, with airlines such as THY (Turkish Airlines), Pegasus and Atlasjet offering special ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in Turkey

In 2013 travel accommodation saw astonishing 20% current value growth, stemming mainly from the performance of hotels. Hotels registered 23% current value growth in 2013, compared with only a CAGR of 9% over the review period. Above-average growth ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Travel Retail in Turkey

In 2013 travel retail saw 9% current value growth, compared with a CAGR of 5% over the review period. Value sales of domestic and outbound tourism saw good growth at the end of the review period, due to cheaper flights, more affordable package ...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Car Rental in Turkey

In 2013 the most important factor impacting value growth in car rental was cheaper flights in the country. People preferred to rent a car once they landed in their destination, rather than driving the whole way, for safety reasons. This was ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Health and Wellness Tourism in Turkey

In the last two years of the review period, the Turkish government introduced incentives in order to fuel growth in health and wellness tourism in Turkey. These included the issuing of licences to a higher number of natural spas in the country, which...

Aug 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Travel and Tourism in Turkey

In 2013, travel and tourism in Turkey saw higher current value growth compared with the review period average. This was due to improved economic conditions in the country, promotions on packaged holidays and competitive prices for flights. In spite ...

Aug 2014 | US$1,900 | Pages: 70 | Add to cart | View details

Country Report

Tourism Flows Domestic in Turkey

Domestic tourism demonstrated 21% current value growth and 11% growth in the number of trips in 2013. This compared with a CAGR of only 6% in current value terms and a negative CAGR of 3% in the number of trips over the review period. Whilst in value...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in Turkey

Inbound tourism in Turkey saw 8% volume growth in 2013, compared with only 1% growth the previous year. The major reason behind the slow growth in 2012 was the economic crisis in European countries, leading to a decline in the growth in arrivals from...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Outbound in Turkey

In 2013 outbound tourism flows in Turkey saw above-average growth of 28% in volume terms and 24% growth in current value terms. These were better performances compared with the review period CAGRs of 9% in volume terms and 13% in current value terms....

Aug 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Apparel Accessories in Turkey

There has been a rise of the ‘Islamic bourgeoisie’ - a new, wealthy and religiously conservative middle class over the review period. The local conservative fashionistas demand branded goods, with a more conservative design suitable to their ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Childrenswear in Turkey

There is a growing trend towards organic products in childrenswear due to the increasing health and environmental consciousness among better educated Turkish parents. Turkey also plays an important role in organic cotton production thanks to the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Footwear in Turkey

Turkey is the third largest footwear manufacturer in Europe with a 450 million pair annual production capacity. However, footwear imports are higher than footwear exports in the country as consumers increasingly prefer to purchase higher quality ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hosiery in Turkey

In 2013, the per capita consumption of hosiery reached six pairs as the education level and health-consciousness increases in Turkey. Turkish consumers are advised that poor foot hygiene that causes toenail fungus can be prevented by frequently ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Jeans in Turkey

Turkey has a long history in textiles and a deep-seated merchant culture. Textile engineering is a popular major in Turkish universities and there was substantial interest in the fashion industry among young people. ISKO, one of the world’s largest ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Menswear in Turkey

Menswear grows more slowly compared to womenswear in Turkey, as Turkish women closely follow fashion and shop more frequently than men. Men’s outerwear is not affected by fashion trends and emerging styles to the extent that women’s outerwear does. A...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Apparel and Footwear in Turkey

Apparel and footwear recorded healthy growth due to increased purchasing power, new luxury shopping malls, as well as increased fashion consciousness among Turkish consumers, despite the ‘Gezi demonstrations’ that affected overall retailing ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Sportswear in Turkey

As a result of increasing interest among Turkish consumers in sport, sportswear registers positive value and volume growth. Several international successes by the football national team in the European and World Cups, as well as increasing exposure ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Womenswear in Turkey

Womenswear manufacturers have started to work closely with media channels, trying to promote their products the most effective way they can. Product placement was highly used in Turkish soap operas as a form of advertisement in recent years. Both ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Imaging Devices in Turkey

The increasingly widespread availability and rising popularity of smartphones in Turkey has had a twofold effect on volume sales of digital cameras. Firstly, the increasing popularity of smartphones with similar or even better photographic ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Portable Players in Turkey

Portable players declined in volume by 19% in 2013, an even higher rate of decline than the volume CAGR of 10% recorded in the category over the entire review period. As the standard features of the leading brands of smartphones and tablets and other...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Turkey

Smartphones registered strong volume growth in Turkey over the course of the review period due to the increasingly wide range of products available within the category and the increasing functionality of these devices. Nevertheless, on 1 February ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Consumer Electronics in Turkey

Towards the end of 2013, two developments created question marks about growth projections for consumer electronics: exchange rate fluctuations due to political turmoil towards the end of 2013; and new regulations which limit the repayment period for ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

In-Car Entertainment in Turkey

Due to the proliferation of in-car navigation devices in the country as well as the increasing numbers of cars on Turkish roads, in-car entertainment registered solid growth in Turkey until 2011. Moreover, the increasing number of new products ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Audio and Cinema in Turkey

Home audio and cinema increased in volume by 9% in 2013, a higher rate of growth than the 5% volume CAGR recorded in the category over the course of the entire review period. Although this category plays host to many products which still have quite ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Computers and Peripherals in Turkey

Computer and peripherals increased in volume by 35% in 2013, a rate of growth which was considerably higher than the volume CAGR of 9% recorded in the category over the course of the entire review period. This strong volume growth was achieved due to...

Aug 2014 | US$900 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Turkey

The increasing number of single households and the growing interest in new tastes drive growth in small pack sizes in many categories including liquid stocks and fonds, dry sauces/powder mixes, pasta sauces, and pickled products. In addition to the ...

Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Baby Food Packaging in Turkey

Due to negative connotations related to plastic packaging, Turkish parents increasingly prefer alternatives such as glass, composite containers and brick liquid cartons to HDPE bottles. Despite the clarification by the packaging industry, and heavy ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Turkey

Stand-up pouches were only recently introduced in canned/preserved food, yet maintained a steady increase in shares due to their low cost, practicality and variety. Canned/preserved food is traditionally sold in metal cans, which had no re-sealable ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Confectionery Packaging in Turkey

In confectionery packaging, growing health concerns among the population drove the sales of smaller pack sizes as consumers tried to limit their consumption of these products to a minimum. Growing awareness of the dangers of confectionery, especially...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Dairy Packaging in Turkey

Smaller pack sizes increase their prevalence in a number of categories, including dairy only flavoured milk drinks, soy milk, and sour milk drinks. The growth of such small size packaging is a sign of consumers’ growing individual consumption of such...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Cider/Perry in Turkey

Due to the rising popularity of cider among Turkey’s young adult population and rapidly increasing penetration, especially in the on-trade channel, volume growth remained strongly positive in cider/perry during 2013.

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Alcoholic Drinks in Turkey

Off-trade volume growth was lower in alcoholic drinks than the off-trade volume CAGR recorded across the industry over the entire review period. The relatively poor performance during the year was mainly due to new legislation and regulations which ...

Jun 2014 | US$1,900 | Pages: 93 | Add to cart | View details

Country Report

Spirits in Turkey

The 1% total volume growth recorded in spirits 2013 represented a considerable slowdown from the 4% current value growth recorded in the category during 2012. This slowdown in growth was mainly due to excise tax increases and legislative regulations ...

Jun 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Wine in Turkey

The increasing popularity of wine tasting courses among Turkey’s young professionals, the main consumers of wine in Turkey, continued to have a positive influence on volume growth in wine in the country during 2013. In addition, relatively low levels...

Jun 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Beer in Turkey

New legislative regulations were passed in Turkey in September 2013 banning the sale of alcoholic drinks in off-trade outlets between 22:00hrs and 06:00hrs. This legislation had a negative influence on sales of beer in Turkey during 2013. In Turkey, ...

Jun 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Gardening in Turkey

The high proportion of the Turkish population who live in the handful of very large cities in the country limits demand for gardening in the country as city living means that there is little room for gardens. Traditionally, gardening has been ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Furnishings in Turkey

Sales of home furnishings in Turkey are directly related to residential property sales, particularly sales of newly built homes. In recent years, new residential real estate development projects have flourished in Turkey, especially in suburban areas...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in Turkey

Home improvement remains a major home and garden category in Turkey. As the cost of contracting tradesmen to perform home improvement tasks remains very low in Turkey, many householders grateful to have access to such professional services at low ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Homewares in Turkey

Since the end of the economic recession in 2010, homewares in Turkey has registered strong positive current value growth at an average of 8% over four consecutive years. Much of this growth can be attributed to the completion of numerous new homes as...

Jun 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home and Garden in Turkey

With the end of the recession in sight by 2010, positive value growth began to be registered across nearly all home and garden categories. One contributing factor was the high growth recorded in sales of residential real estate due to declining ...

Jun 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Mixed Retailers in Turkey

Mixed retailers in Turkey increased in current value by 15% in 2013, a higher rate of growth than the current value CAGR of 11% recorded over the review period. Much of this growth is set to be due to rising disposable income levels and the ...

Jun 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Turkey

The most important factor which had an impact on all categories within leisure and personal goods specialist retailers in 2013 was the improved economic conditions in Turkey, which led to higher disposable income levels throughout the country. This ...

Jun 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Internet Retailing in Turkey

Internet retailing continued to record positive growth in Turkey in 2013, increasing in current value by 27%. This high growth was driven mainly by rising awareness of online shopping and the increasing frequency of price discounts and promotional ...

Jun 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Homeshopping in Turkey

Homeshopping registered negative growth in Turkey during 2013 due to declining sales of bottled water through homeshopping. Still bottled water in 19-litre demijohn format, which is the dominant format of still bottled water in Turkey, is typically ...

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Turkey

Health and beauty specialist retailers in Turkey increased in current value during 2013 thanks to the improved economic conditions in the country, which led to the majority of consumers having higher disposable incomes. Consumer expenditure on beauty...

Jun 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Grocery Retailers in Turkey

The 3% current value growth recorded in grocery retailers in Turkey during 2013 was a substantially better performance than the 2% current value CAGR recorded in the category over the entire review period. Improvements in the economic conditions in ...

Jun 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Turkey

As the economic conditions in Turkey improved towards the end of the review period and rising disposable incomes increased in 2013, more Turkish people had the means to spend money on consumer electronics and consumer appliances. Furthermore, with ...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Direct Selling in Turkey

Direct selling registered solid growth in 2013 due to the ongoing popularity of the beauty and personal care products which are offered through direct selling. In addition, strong investment increased production and marketing initiatives by key ...

Jun 2014 | US$900 | Pages: 38 | Add to cart | View details
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