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Turkey

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey.

Turkey StatisticsConsumer Lifestyles in Turkey

Turkey Country BriefingsFuture Demographics: Turkey in 2030

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          Country Briefing

          Households: Turkey

          Jul 2016

          Turkey has one of the most dynamic economies in Europe and this is driving an extremely vibrant households market. Property prices and the real estate market as a whole are booming, with rentals and mortgages seeing rapid growth. Demand for household...

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          Country Report

          Gardening in Turkey

          Jul 2016

          Most gardening products only appealed to a minority of consumers in Turkey over the course of the review period, as in general the urban population live in apartments which tend to only have a rather small balcony as an outdoor space. This is very ...

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          Country Report

          Home Furnishings in Turkey

          Jul 2016

          A slowdown in economic growth within Turkey negatively affected overall consumer income levels in 2015. Stagnation in the overall income level caused a higher number of consumers to postpone their purchases of consumer goods, particularly durable ...

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          Country Report

          Home Improvement in Turkey

          Jul 2016

          The majority of consumers in Turkey prefer to pay someone to carry out their home improvement tasks, such as plumbing, repairing the toilet and painting walls, due to the affordable nature of these professional services. Consequently, sales of ...

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          Country Report

          Homewares in Turkey

          Jul 2016

          Due to a weakening economy towards the end of the review period, a higher number of consumers opted to postpone their consumer goods purchases, including homewares, as they tightened their belts. As stagnation in consumer income levels remained, ...

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          Country Report

          Home and Garden in Turkey

          Jul 2016

          Home and garden in Turkey registered a single-digit current value growth in 2015, which was comparable to 2014 but slower than the average for the review period. The continuing shift towards organised retailing from unorganised led sales of branded ...

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          Country Briefing

          Digital Consumer - Landscape: Turkey

          Jul 2016

          Turkish telecom has posted strong growth on the back of rapid uptake of cellular services facilitated by competition, low voice tariffs and expanding 4G coverage in cities. This has driven smartphone usage, online shopping and social networking. ...

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          Country Report

          Contact Lenses in Turkey

          Jul 2016

          The current retail value growth of contact lenses in Turkey in 2016 was slightly higher than in the previous year due to a number of new product launches including Acuvue Oasys 1-Day Disposable by Johnson & Johnson and Bio True One Day for Presbyopia...

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          Country Report

          Eyewear in Turkey

          Jul 2016

          Despite a number of political and economic difficulties and the bad performance of the tourism industry in 2016, eyewear continued to record positive retail value growth. Intensified exposure to electronic screens due to the growing use of ...

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          Country Report

          Spectacles in Turkey

          Jul 2016

          At the end of the review period, there were a number of multinational investments in spectacles in Turkey despite a number of political and economic uncertainties including repeated elections, the Syria crisis, and increased terrorism. In 2015, ...

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          Country Report

          Bags and Luggage in Turkey

          Jul 2016

          2016 was a difficult year for the overall retail market in Turkey, due to the political and economic crisis in the country as a result of terrorist attacks in the major cities of Ankara and Istanbul in 2015 and 2016. Bags and luggage would have ...

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          Country Report

          Jewellery in Turkey

          Jul 2016

          In 2016 overall value sales of jewellery demonstrated a 15% current value decline, as a result of rising gold prices and political instability in the country. Due to the terrorist incidents that took place in Ankara and Istanbul in 2016, people were ...

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          Country Report

          Personal Accessories in Turkey

          Jul 2016

          In 2016 personal accessories registered a stronger current value decline than the negative CAGR seen in the review period. Whilst some categories, such as bags and luggage and writing instruments, continued to demonstrate positive value growth, since...

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          Country Report

          Watches in Turkey

          Jul 2016

          In 2016 watches demonstrated a current value decline of 7%. This was the continuation of the negative trend in the previous year, when value and volume sales declined by 17% and 25% respectively. In 2015, sales of watches fell as a result of the poor...

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          Country Report

          Writing Instruments in Turkey

          Jul 2016

          In 2016 writing instruments demonstrated 8% current value growth. Although this growth was behind the 10% CAGR registered over the review period, the category achieved similar growth to the previous year, despite the adverse macroeconomic conditions ...

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          Country Briefing

          Income and Expenditure: Turkey

          Jun 2016

          Stable economic growth, moderate income inequality and growing discretionary spending among the urban populace are the hallmarks of Turkey. Istanbul is home to the richest households that drive spending on luxury goods, education and latest ...

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          Country Report

          Beer in Turkey

          Jun 2016

          Total volume sales of beer declined by 2% over the course of 2015. This was represented a return to negative growth after marginally positive growth was recorded in the category during 2014. The most important reason for the declining volume growth ...

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          Country Report

          Cider/Perry in Turkey

          Jun 2016

          Cider/perry demonstrated low total volume growth of 1% in 2015, a major slowdown from the review period CAGR of 9%. The underperformance of the travel and tourism industry in Turkey towards the end of the review period was the main reason for the ...

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          Country Report

          Alcoholic Drinks in Turkey

          Jun 2016

          Alcoholic drinks saw a drop in total volume sales in 2015. The regulative restrictions on the advertising and promotion of all alcoholic drinks and increasing unit prices were the main barriers to positive volume growth in the market. The declines ...

          US$2,100
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          Country Report

          Rtds/High-Strength Premixes in Turkey

          Jun 2016

          Total volume sales of RTDs/high-strength premixes remained negligible in Turkey at the end of the review period....

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