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 Market Research for Turkey

Euromonitor publishes reports on industries, consumers and demographics in Turkey.

  • Industry specific reports offer insight into market size and market share in Turkey; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Turkey report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Turkey in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Turkey statistics factfile.

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Country Report

Consumer Lending in Turkey

In 2014, growth in consumer lending gross lending slowed to a single-digit increase, compared with double-digit average growth recorded during the review period 2009-2014. Growth in consumer lending was primarily affected by the slower growth ...

Oct 2014 | US$1,900 | Pages: 14 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Pages: 59 | Add to cart | View details

Country Report

Financial Cards and Payments in Turkey

In 2014, financial cards and payments demonstrated volume and current value growth, despite the slowdown in the Turkish economy. Growth was fuelled by the growing number of cards in circulation, the higher number of ATMs and POS terminals, as well as...

Oct 2014 | US$1,900 | Pages: 60 | Add to cart | View details

Country Report

Cafés/Bars in Turkey

Cafés/bars recorded current value growth of 2% in 2013, compared with a negative review period CAGR of 7%. The main reason for the recovery in sales was the rising number of chained outlets at the end of the review period. In 2013 independent ...

Oct 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Turkey

In 2013 consumer foodservice through stand-alone continued to be the largest location, accounting for a 66% share in terms of outlets, down from 68% in 2008. Stand-alone lost share to retail, which witnessed the most dynamic growth over the review ...

Oct 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Fast Food in Turkey

In 2013 fast food witnessed good current value growth, demonstrating the second most dynamic performance in current value terms in consumer foodservice in Turkey, due to the success of chained fast food, which recorded 15% current value growth in ...

Oct 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Full-Service Restaurants in Turkey

In 2013 full-service restaurants recorded current value growth due to the healthy growth of chained full-service restaurants. The number of chained full-service restaurants increased by 10%, reaching 538 in 2013. In addition, the adverse effects of ...

Oct 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Consumer Foodservice in Turkey

A number of political and economic difficulties in the second half of 2013, such as the Gezi Park demonstrations, criminal investigations regarding corruption and the depreciation of the Turkish lira, affected consumer foodservice. However, current ...

Oct 2014 | US$1,900 | Pages: 128 | Add to cart | View details

Country Report

Self-Service Cafeterias in Turkey

In 2013 self-service cafeterias witnessed current value growth of 2% as a result of improved economic conditions in the country, which prompted the owners of independent self-service cafeterias to open new outlets. In addition, the higher rate of ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Turkey

In 2013 overall street stalls/kiosks recorded a current value decline of 2%, due to the poor performance of chained street stalls/kiosks. The channel registered a decline in 2013 as a result of the disappointing performance of Taze Misir Gida ve Dis ...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Turkey

100% home delivery/takeaway recorded healthy growth in terms of transactions and value sales in 2013, stimulated by the performance of pizza 100% home delivery/takeaway. The main determinants of growth were an increasing number of outlet openings by ...

Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Bags and Luggage in Turkey

Bags and luggage is set to increase by 10% in current value over the forecast period due to rising purchasing power and the growing number of women in the Turkish workforce as well as the recent opening of numerous new shopping centres. Moreover, ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Jewellery in Turkey

Turkey’s Banking Regulation and Supervision Agency took the step of banning instalment plans for various products during 2013, including food, gasoline, telecommunications contracts and jewellery. This formed part of Turkey’s new credit card ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Personal Accessories in Turkey

Oct 2014 | US$1,100 | Pages: 66 | Add to cart | View details

Country Report

Watches in Turkey

Turkish consumers are increasingly choosing to own a range of different watches so that they have one to use on every possible different occasion, including sport, business and casual. Consumers are thus replacing their watches more regularly as ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Writing Instruments in Turkey

Current value sales of writing instruments are set to increase by 12% in 2014, rising to TRY479 million mainly due to the expansion of the consumer base for these products. As income levels continue to increase, a higher number of Turkish consumers ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Spectacles in Turkey

Spectacles achieved value growth of 10% in 2014, up from 7% the previous year as the negative effects of the Gezi demonstrations began to dissipate in 2014. Many Turkish consumers began to perceive spectacles not only as a form of vision correction ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Contact Lenses in Turkey

The value growth rate for contact lenses in Turkey in 2013 was faster than in the previous year as the negative effects of the Gezi demonstrations began to dissipate in 2014. However, according to the new regulations on eyewear which were brought ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Eyewear in Turkey

A number of political and economic difficulties in the second half of 2013, such as the Gezi Park demonstrations, the criminal investigation into corruption and the depreciation of the Turkish Lira, negatively affected eyewear. Despite the slowdown ...

Oct 2014 | US$1,100 | Pages: 31 | Add to cart | View details

Country Report

Toys and Games in Turkey

In 2013, toys and games in Turkey registered significant growth at both overall level and in a large number of individual categories, including traditional toys and games, and video games. The rising popularity of online gaming helped video games to ...

Sep 2014 | US$1,100 | Pages: 41 | Add to cart | View details

Country Report

Tourist Attractions in Turkey

In 2013 the number of people visiting tourist attractions in Turkey increased by 8%, compared with a CAGR of 6% in the review period. The developments in domestic and inbound tourism in the country had a direct effect on the performance of tourist ...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Transportation in Turkey

In 2013 transportation increased by 9% in current value terms. This was an improvement compared with the CAGR of 5% over the review period. Competitive air fares, with airlines such as THY (Turkish Airlines), Pegasus and Atlasjet offering special ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in Turkey

In 2013 travel accommodation saw astonishing 20% current value growth, stemming mainly from the performance of hotels. Hotels registered 23% current value growth in 2013, compared with only a CAGR of 9% over the review period. Above-average growth ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Travel Retail in Turkey

In 2013 travel retail saw 9% current value growth, compared with a CAGR of 5% over the review period. Value sales of domestic and outbound tourism saw good growth at the end of the review period, due to cheaper flights, more affordable package ...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Car Rental in Turkey

In 2013 the most important factor impacting value growth in car rental was cheaper flights in the country. People preferred to rent a car once they landed in their destination, rather than driving the whole way, for safety reasons. This was ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Health and Wellness Tourism in Turkey

In the last two years of the review period, the Turkish government introduced incentives in order to fuel growth in health and wellness tourism in Turkey. These included the issuing of licences to a higher number of natural spas in the country, which...

Aug 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Travel and Tourism in Turkey

In 2013, travel and tourism in Turkey saw higher current value growth compared with the review period average. This was due to improved economic conditions in the country, promotions on packaged holidays and competitive prices for flights. In spite ...

Aug 2014 | US$1,900 | Pages: 70 | Add to cart | View details

Country Report

Tourism Flows Domestic in Turkey

Domestic tourism demonstrated 21% current value growth and 11% growth in the number of trips in 2013. This compared with a CAGR of only 6% in current value terms and a negative CAGR of 3% in the number of trips over the review period. Whilst in value...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in Turkey

Inbound tourism in Turkey saw 8% volume growth in 2013, compared with only 1% growth the previous year. The major reason behind the slow growth in 2012 was the economic crisis in European countries, leading to a decline in the growth in arrivals from...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Outbound in Turkey

In 2013 outbound tourism flows in Turkey saw above-average growth of 28% in volume terms and 24% growth in current value terms. These were better performances compared with the review period CAGRs of 9% in volume terms and 13% in current value terms....

Aug 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Apparel Accessories in Turkey

There has been a rise of the ‘Islamic bourgeoisie’ - a new, wealthy and religiously conservative middle class over the review period. The local conservative fashionistas demand branded goods, with a more conservative design suitable to their ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Childrenswear in Turkey

There is a growing trend towards organic products in childrenswear due to the increasing health and environmental consciousness among better educated Turkish parents. Turkey also plays an important role in organic cotton production thanks to the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Footwear in Turkey

Turkey is the third largest footwear manufacturer in Europe with a 450 million pair annual production capacity. However, footwear imports are higher than footwear exports in the country as consumers increasingly prefer to purchase higher quality ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hosiery in Turkey

In 2013, the per capita consumption of hosiery reached six pairs as the education level and health-consciousness increases in Turkey. Turkish consumers are advised that poor foot hygiene that causes toenail fungus can be prevented by frequently ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Jeans in Turkey

Turkey has a long history in textiles and a deep-seated merchant culture. Textile engineering is a popular major in Turkish universities and there was substantial interest in the fashion industry among young people. ISKO, one of the world’s largest ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Menswear in Turkey

Menswear grows more slowly compared to womenswear in Turkey, as Turkish women closely follow fashion and shop more frequently than men. Men’s outerwear is not affected by fashion trends and emerging styles to the extent that women’s outerwear does. A...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Apparel and Footwear in Turkey

Apparel and footwear recorded healthy growth due to increased purchasing power, new luxury shopping malls, as well as increased fashion consciousness among Turkish consumers, despite the ‘Gezi demonstrations’ that affected overall retailing ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Sportswear in Turkey

As a result of increasing interest among Turkish consumers in sport, sportswear registers positive value and volume growth. Several international successes by the football national team in the European and World Cups, as well as increasing exposure ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Womenswear in Turkey

Womenswear manufacturers have started to work closely with media channels, trying to promote their products the most effective way they can. Product placement was highly used in Turkish soap operas as a form of advertisement in recent years. Both ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Imaging Devices in Turkey

The increasingly widespread availability and rising popularity of smartphones in Turkey has had a twofold effect on volume sales of digital cameras. Firstly, the increasing popularity of smartphones with similar or even better photographic ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Portable Players in Turkey

Portable players declined in volume by 19% in 2013, an even higher rate of decline than the volume CAGR of 10% recorded in the category over the entire review period. As the standard features of the leading brands of smartphones and tablets and other...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Turkey

Smartphones registered strong volume growth in Turkey over the course of the review period due to the increasingly wide range of products available within the category and the increasing functionality of these devices. Nevertheless, on 1 February ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Consumer Electronics in Turkey

Towards the end of 2013, two developments created question marks about growth projections for consumer electronics: exchange rate fluctuations due to political turmoil towards the end of 2013; and new regulations which limit the repayment period for ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

In-Car Entertainment in Turkey

Due to the proliferation of in-car navigation devices in the country as well as the increasing numbers of cars on Turkish roads, in-car entertainment registered solid growth in Turkey until 2011. Moreover, the increasing number of new products ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Audio and Cinema in Turkey

Home audio and cinema increased in volume by 9% in 2013, a higher rate of growth than the 5% volume CAGR recorded in the category over the course of the entire review period. Although this category plays host to many products which still have quite ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Computers and Peripherals in Turkey

Computer and peripherals increased in volume by 35% in 2013, a rate of growth which was considerably higher than the volume CAGR of 9% recorded in the category over the course of the entire review period. This strong volume growth was achieved due to...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Packaging Industry in Turkey

Due to positive growth across several categories in the food, non-food and beverages industries, packaging in Turkey also registered strong volume growth during 2013. The increasing prevalence of small packaging sizes, especially in food and non-food...

Aug 2014 | US$1,900 | Pages: 43 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Hot Drinks Packaging in Turkey

Turkish consumers have a strong tea culture and are regular consumers of black tea, and usually prefer affordable options in flexible paper/plastic or flexible plastic packaging. Loose tea in flexible paper/plastic is traditional in Turkey rather ...

Aug 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Alcoholic Drinks Packaging in Turkey

The poor performance of alcoholic drinks packaging was due to a decline in sales of alcoholic drinks. This was, in turn, a result of new legislation and regulations that strictly prohibit the sale of alcoholic drinks through off-trade channels ...

Aug 2014 | US$900 | Pages: 32 | Add to cart | View details
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