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Market Research on Turkey

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey.

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Euromonitor Turkey reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Packaged Food in Turkey

In 2015, packaged food recorded higher value growth than the CAGR witnessed over the review period. An increase in average unit prices and the launch of new products were the main factors behind value growth. On the other hand, the performance in ...

Feb 2016 | US$7,150 | Add to cart | View details

Country Report

Air Care in Turkey

Procter & Gamble Tuketim Mallari penetrated air care in Turkey in 2014 with its global brand Febreze, and this offset the downwards trend in volume sales in air care in Turkey, given that the category registered a 1% volume decline in 2013, stagnant ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Bleach in Turkey

Bleach has been widely used for multiple home care tasks for decades, including surface cleaning, toilet cleaning, floor cleaning and as a laundry bleach by Turkish consumers, thanks to the strong belief regarding the efficacy of the product in ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Dishwashing in Turkey

As a consequence of the recovery in sales of major appliances in 2015, the penetration rate of dishwashers increased over the review period, and thus dishwashing registered volume growth of 2%. On the other hand, the sharp depreciation in the local ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Home Insecticides in Turkey

Home insecticides registered strong current value growth of 12% in 2015, despite seeing a 1% volume decline, largely thanks to increasing sales of electric insecticides. This is a more value-added category compared with alternatives, with a ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Turkey

Laundry care continued to grow by 6% in volume terms in 2015, largely thanks to a rapid increase in the urban population. Despite stagnation in consumers’ incomes, laundry care registered a similar volume performance to the review period CAGR in ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Home Care in Turkey

Home care recorded further volume and current value growth at the end of the review period. This was thanks to the rapid increase in the urban population, given the fact that home care products are strongly preferred by consumers living in urban ...

Feb 2016 | US$2,650 | Add to cart | View details

Country Report

Polishes in Turkey

Polishes registered slow current value growth of 7% in 2015, along with a volume decline of 1%, largely due to changing consumer preferences. The popularity of wooden flooring increased rapidly over the course of the review period, given that it was ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Surface Care in Turkey

Surface care increased by 2% in volume terms and registered 7% current value growth in 2015, despite the fact that the category had already reached a mature stage in the review period. This was largely due to the increasing interest of consumers in ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Turkey

The ongoing slowdown in economic growth caused stagnation in consumer expenditure at the end of the review period. Consequently, a number of consumers preferred more functional and economical home care options over their task-specific substitutes. ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Apparel Accessories in Turkey

In 2015, increasing conservatism and wearing of headscarves continued to positively affect sales of scarves, which accounted for an 86% share of overall value sales of apparel accessories in 2015. In addition, leading companies within apparel ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Childrenswear in Turkey

Childrenswear continued to benefit from the large population of children within the country in 2015. More importantly, increasing sensitivity and awareness about baby care and child care led to an increasing preference for higher-quality products ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Footwear in Turkey

The performance of footwear in 2015 was shaped by two conflicting developments, leading to rising value sales, despite volume sales recording a decline in the year. On the one hand, footwear continued to record a good performance in value terms due ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Hosiery in Turkey

In 2015 hosiery continued to register a positive performance, mainly due to the ongoing shift from unbranded to branded products. This trend was further stimulated by successful outlet expansion by the leading companies, thanks to the increasing ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Jeans in Turkey

Due to the ongoing popularity of jeans as daily casualwear amongst the young and middle-aged population and successful marketing activities by the leading companies, jeans continued to record a positive performance in value terms, in 2015. ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Menswear in Turkey

Menswear continued to register a positive performance in 2015, due to the increasing prominence of personal appearance, especially amongst employed men living in urban centres. In addition, the country’s large young population, highly receptive to ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Apparel and Footwear in Turkey

Apparel and footwear in Turkey registered slower growth in 2015 compared with the review period in current value and volume terms. The main factor behind the slower growth was ongoing macroeconomic fluctuations, and subsequently decreasing consumer ...

Feb 2016 | US$2,100 | Add to cart | View details

Country Report

Sportswear in Turkey

In 2015 sportswear registered current value growth of 10%. The main reason behind this positive performance continued to be rising awareness of health and wellness, which resulted in increasing exercise, increasing demand for sports-inspired apparel ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Womenswear in Turkey

Despite the continuing expansion of outlet networks, successful marketing activities by leading companies and increasing disposable incomes amongst urban women, womenswear registered current value growth of 9% in 2015, which was lower than the review...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Coffee in Turkey

In 2015 coffee demonstrated higher current value growth compared with the 13% CAGR registered over the review period. The growth of the category was stimulated by the launch of new products. Particularly under instant coffee (which held a 69% share ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Other Hot Drinks in Turkey

In 2015 sales of other hot drinks were largely driven by the high young population in Turkey. Flavoured powder drinks are consumed mostly by children, and the packaged format of other plant-based hot drinks, which is comprised of the traditional ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Tea in Turkey

In 2015 tea is expected to register lower current value and volume growth overall, compared with the 4% retail volume CAGR and 10% retail value CAGR demonstrated over the review period. Tea in the market is predominantly grown and produced in the ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Hot Drinks in Turkey

In 2015 the growth registered by hot drinks in total volume terms was lower than the review period CAGR. The market is dominated by sales of tea, mainly black tea. The tea harvest in the summer of 2015 was negatively affected by heavy rains. This ...

Feb 2016 | US$2,100 | Add to cart | View details

Country Report

Refined Petroleum Products in Turkey: ISIC 232

Market of refined petroleum products grows 7% in 2014, reflecting higher volume consumption from households and main business buyers. Automotive fuel prices remain flat for most of 2014, before starting to fall in November of that year. Main ...

Feb 2016 | US$660 | Pages: 16 | Add to cart | View details

Country Report

Computer and Related Services in Turkey: ISIC 72

Soaring adoption of internet and mobile technologies among Turkish households and businesses leads to 9% increase in industry’s turnover in 2014. Local financial institutions increase spending on IT services to launch and upgrade internet and ...

Feb 2016 | US$660 | Pages: 17 | Add to cart | View details

Country Report

Research and Development in Turkey: ISIC 73

Government’s support via tax exemptions and financial funds impacts 13% increase in research and development (R&D) revenue in 2014. Due to strong financial support, R&D providers’ profitability grows five percentage points from 2013 to account for ...

Feb 2016 | US$660 | Pages: 10 | Add to cart | View details

Country Report

Sewage and Sanitation in Turkey: ISIC 90

Driven by increasing demand from social services, real estate industry and household consumption, market of sewage and sanitation in Turkey grows 9.1% in 2014. Wastewater treatment in Turkey is carried out by regionally-based public water and ...

Feb 2016 | US$660 | Pages: 15 | Add to cart | View details

Country Report

Basic Iron and Steel in Turkey: ISIC 271

The basic iron and steel market in Turkey grows by 10.3% in 2014 thanks to the government-driven construction industry and rising exports of the automotive industry. Turkish lira depreciation of 14.7% against the US dollar in 2014 counterbalanced ...

Feb 2016 | US$660 | Pages: 17 | Add to cart | View details

Country Report

Basic Precious and Non-ferrous Metals in Turkey: ISIC 272

The basic precious and non-ferrous metals market in Turkey declines by 15% in 2014, weighed down by the decline in gold price as well as a weakening lira. Demand for precious metals in the country plummets by 39.3% during the year, due to the ...

Feb 2016 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Electric Motors, Generators and Transformers in Turkey: ISIC 311

Market grows 10% in 2014 as Turkish electricity industry boosts spending on electric generation equipment for newly-launched 5.5 GW power generation capacity. Turkish electricity transmission utility Türkiye Elektrik Üretim Iletim AS increases ...

Feb 2016 | US$660 | Pages: 19 | Add to cart | View details

Country Report

Electricity Distribution and Control Apparatus in Turkey: ISIC 312

Driven by strong growth in domestic electricity and construction industries, sales of electricity distribution and control apparatus in Turkey grow 6% in 2014. Turkish Government enacts energy-saving initiative in 2014, sponsoring investments into ...

Feb 2016 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Accumulators, Primary Cells and Primary Batteries in Turkey: ISIC 314

Market value increases 17% in 2014, driven up by higher sales to the expanding Turkish automotive industry, as well as increasing demand in automotive aftermarket and electronics segments. Market sees rising influx of batteries made in China, ...

Feb 2016 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Electronic Components, Valves and Tubes in Turkey: ISIC 321

Market size jumps 25% in 2014 thanks to rising purchases by expanding local household appliances, electronics and electric industries. Chinese imports grow 50% in 2014 as Chinese semiconductor manufacturers acquire significant capital investments ...

Feb 2016 | US$660 | Pages: 17 | Add to cart | View details

Country Report

Mobile Phones, Radio Transmitters and Television Cameras in Turkey: ISIC 322

Market value jumps 24% in 2014 as Turks shift from feature phones to more expensive smartphones and local telecommunications industry ramps up spending on communications equipment. 3G mobile network and internet equipment form core segments for ...

Feb 2016 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Television and Radio Receivers, Sound and Video Recording Devices in Turkey: ISIC 323

Market size grows 10% in 2014, underpinned by increasing sales of modern TVs due to FIFA Football World Cup 2014 and thanks to access to increasingly popular internet-based television. Market dominated by Korean and Japanese brands, with Turkish ...

Feb 2016 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Ships and Boats in Turkey: ISIC 351

Market down 3% to TL7.5 billion in 2014 as imports fall in line with depreciation of lira, while borrowing costs reduce purchases of vessels. Industry turnover grows 17% to TL5.6 billion in 2014 due to Turkish shipyards’ niche specialisation in ...

Feb 2016 | US$660 | Pages: 17 | Add to cart | View details

Country Report

Railway and Tramway Locomotives and Rolling Stock in Turkey: ISIC 352

Turkish railway and tramway locomotives and rolling stock market grows by impressive 31% in 2014 due to huge railway infrastructure developments. Transport via railways industry in Turkey grows 11% as number of train passengers increases 10% and ...

Feb 2016 | US$660 | Pages: 14 | Add to cart | View details

Country Report

Aircraft and Spacecraft in Turkey: ISIC 353

Market value soars 52% to TL5.4 billion in 2014, driven by surging demand for commercial and military aircraft. Number of airline passengers expands 12% to 92.6 million in 2014, triggering new aircraft orders from Turkish Airlines and low-cost ...

Feb 2016 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Motorcycles, Bicycles and Other Transport Equipment in Turkey: ISIC 359

Market value up 16% to TL2.5 billion in 2014 due to sharp increase in imports and greater spending on motorcycles. Imports grow 31% in 2014 as consumers pay more for foreign goods following depreciation of lira, with demand sustained by new brands ...

Feb 2016 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Production, Collection and Distribution of Electricity in Turkey: ISIC 401

Turkey’s electricity market rises 6.8% in 2014 following electricity price increase and higher industrial consumption. Regulated electricity prices rise 9% in October 2014 due to lira’s depreciation against the US dollar, the main currency for ...

Feb 2016 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Manufacture and Distribution of Gas in Turkey: ISIC 402

2014 sees manufacture and distribution of gas market grow 7%, fuelled by higher household natural gas consumption, growing demand for natural gas from basic chemicals and cement, stone and ceramic products industries, as well as continuous expansion ...

Feb 2016 | US$660 | Pages: 16 | Add to cart | View details

Country Report

Transport via Railways in Turkey: ISIC 601

Turkish transport via railways industry grows 11% to TL3.7 billion as passenger services and freight services via railways expand 13% and 7% respectively. Number of train passengers increases 10% to 23 million, largely due to Ankara-Istanbul ...

Feb 2016 | US$660 | Pages: 15 | Add to cart | View details

Country Report

Road Passenger and Freight Transport in Turkey: ISIC 602

Road passenger and freight transport industry in Turkey grows 9% in 2014 due to prospering retail sector, urban rail network expansion and robust tourist flows. Freight transport category up 9% in 2014 as retail industry records 7% expansion due to...

Feb 2016 | US$660 | Pages: 16 | Add to cart | View details

Country Report

Telecommunications in Turkey: ISIC 642

Industry grows 5% in 2014 due to 34% surge in mobile internet users coupled with increasing use of mobile voice and fixed-line internet services. Prices hikes of 1-4% among different telecom service categories contribute to industry value growth in...

Feb 2016 | US$660 | Pages: 15 | Add to cart | View details

Country Report

Monetary Intermediation in Turkey: ISIC 651

Despite uncertain geopolitical situation and political tension in the country the monetary intermediation industry sees 6% increase in revenue, driven by growing lending to business segment. Due to strong competition and growing regulation, ...

Feb 2016 | US$660 | Pages: 16 | Add to cart | View details

Country Report

Advertising in Turkey: ISIC 743

Turkey’s advertising industry’s revenue grows 12%, driven by favourable demographic environment in the country in 2014. Tech-savvy young Turkish population drives consumerism and thus advertising revenue. TV advertising still contributes to ...

Feb 2016 | US$660 | Pages: 16 | Add to cart | View details

Country Report

Hospitals, Medical and Dental Services in Turkey: ISIC 851

Turkey’s hospitals, medical and dental services market increases 9.3% to TL74.1 billion in 2014, mainly driven by increased government and household spending. Government spending on hospitals, medical and dental services advances by 11.1% in 2014 ...

Feb 2016 | US$660 | Pages: 16 | Add to cart | View details

Country Report

Veterinary Services in Turkey: ISIC 852

Veterinary services market grows 9.8% in 2014 spurred by increased household spending of 10.1%. Households’ growing expenditure largely supported by increasing pet ownership figures as a consequence of rising number of urban, single-person ...

Feb 2016 | US$660 | Pages: 14 | Add to cart | View details

Country Report

Basic Chemicals in Turkey: ISIC 2411

The basic chemicals market in Turkey records growth of 29.5% in 2014 driven by appreciating imports value that account for 87% of the basic chemicals market. The Turkish lira exchange rate to the US dollar declines by 15% caused by Turkey’s current...

Feb 2016 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Fertilisers and Nitrogen Compounds in Turkey: ISIC 2412

The market expands by 6% in 2014, fuelled by higher demand for specialty fertilisers and increased prices of ammonia and other fertilisers. The Turkish agriculture industry faces drought and reduces volume consumption of fertilisers, mitigating ...

Feb 2016 | US$660 | Pages: 17 | Add to cart | View details
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