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Turkey

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey.

Turkey StatisticsConsumer Lifestyles in Turkey

Turkey Country BriefingsFuture Demographics: Turkey in 2030

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    Coffee in Turkey

    Feb 2018

    Turkey’s large young population is highly enthusiastic regarding new tastes. Young urban professionals and university students increasingly prefer new coffee types and formats. The growing number of so-called ‘third way coffee shops’ in urban ...

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    Other Hot Drinks in Turkey

    Feb 2018

    Flavoured powder drinks continued to record a poor performance in 2017 due to increased awareness of health and wellness issues among consumers. Products such as hot chocolate and other flavoured powder drinks are mainly consumed by the young ...

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    Country Report

    Hot Drinks in Turkey

    Feb 2018

    Hot drinks remain highly popular and recorded a positive performance in 2017 after a year of political tensions and escalating security risks. Increasing consumer confidence and moderation of those security risks led to a better performance for ...

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    Country Report

    Tea in Turkey

    Feb 2018

    Black tea remains the most popular hot drink format. Although relatively mature, tea consumption continues to increase with population growth. Loose black tea remains the most popular. Nevertheless, companies have been shifting new product ...

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    Country Report

    Apparel Accessories in Turkey

    Feb 2018

    Scarves constituted most value sales of apparel accessories in 2017. The “Islamic bourgeoisie”, a new, wealthy and religiously conservative middle class, expanded over the review period. The local, conservative fashionistas demand branded goods with ...

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    Country Report

    Childrenswear in Turkey

    Feb 2018

    The country’s high population of children and increasing awareness about baby and child care amongst parents continued to have a positive impact on childrenswear in 2017. Rising awareness and sensitivity about child care and baby care increased the ...

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    Footwear in Turkey

    Feb 2018

    With the increasing penetration of chained apparel and footwear specialist retailers, the shift from unregistered and unbranded footwear to branded footwear continues, which will have a positive impact on the overall performance of footwear over the ...

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    Country Report

    Hosiery in Turkey

    Feb 2018

    The per capita consumption of hosiery stood at six units per household in 2017 as education and health levels increased in Turkey. Turkish consumers prefer to buy socks and tights in multipacks, as they offer a significant price advantage regardless ...

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    Country Report

    Jeans in Turkey

    Feb 2018

    The jeans category has continued to benefit from ongoing demand for jeans amongst the young and middle-aged population, and from successful marketing activities and new product launches by the leading companies. The main impetus behind the ...

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    Menswear in Turkey

    Feb 2018

    The main reason behind the weaker performance of menswear in 2017 was men’s lower enthusiasm for apparel shopping compared with women. In addition, men’s higher levels of price-sensitivity led to them shopping for apparel less during the ...

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    Country Report

    Apparel and Footwear in Turkey

    Feb 2018

    Decreasing consumer confidence as a result of political unrest, terrorist attacks and the attempted coup in July 2016 started to recover slowly in 2017. Moreover, Turkey has restored relations with Russia after downing a Russian warplane in 2015. The...

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    Country Report

    Sportswear in Turkey

    Feb 2018

    The sportswear category is registering good value growth as a result of rising interest in sports. The most popular sports in Turkey continue to be football and basketball. Strip sales of the top three football clubs constitute a large proportion of ...

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    Country Report

    Womenswear in Turkey

    Feb 2018

    The increasing number of employed women living in large urban centres continues to increase the demand for women’s suits. In addition, the rising number of women in public jobs is benefiting women’s suits. Moreover, the increasing receptivity of ...

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    Country Report

    Designer Apparel and Footwear (Ready-To-Wear) in Turkey

    Feb 2018

    The ongoing macroeconomic fluctuations and decreasing consumer confidence as a result of political unrest, negatively affected designer apparel and footwear over the review period. However, the opening of Emaar Square Mall in 2017, boosted overall ...

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    Country Report

    Fine Wines/Champagne and Spirits in Turkey

    Feb 2018

    Fine wine/champagne and spirits registered strong growth in Turkey in 2017 compared with the review period CAGRs in current value and volume terms as decreasing consumer confidence as a result of political unrest, terrorist attacks and an attempted ...

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    Country Report

    Luxury Eyewear in Turkey

    Feb 2018

    Like beauty and personal care and small leather goods, luxury eyewear is perceived as a stepping stone into a luxury brand portfolio. Luxury eyewear enables consumers to access luxury brands, as they can be purchased at affordable prices and are ...

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    Country Report

    Luxury Jewellery in Turkey

    Feb 2018

    Luxury jewellery recorded positive growth due to new upscale shopping centres, as well as increased fashion consciousness among Turkish consumers. On the other hand, Turks were reluctant to go out due to the terrorist incidents that took place in ...

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    Country Report

    Luxury Leather Goods in Turkey

    Feb 2018

    Wealthier Turkish consumers are becoming increasingly enthusiastic about paying premium prices for personal accessories to ensure product longevity, durability and timelessness. Turkish consumers are choosing to purchase smaller-sized “it bags” ...

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    Country Report

    Luxury Portable Consumer Electronics in Turkey

    Feb 2018

    Fuelled by new product development, luxury portable consumer electronics increased in current value terms in 2017. As a young category, luxury wearables witnessed a number of new products over the review period including Tag Heuer Connected. However,...

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    Country Report

    Luxury Timepieces in Turkey

    Feb 2018

    The unstable political climate in Turkey led to a falling inbound tourist rate, which resulted in sales of luxury timepieces being negatively affected, since foreign tourists visiting tourist resorts, particularly those coming from Russia and ...

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