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Turkey

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey.

Turkey StatisticsConsumer Lifestyles in Turkey

Turkey Country BriefingsFuture Demographics: Turkey in 2030

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    Country Profile

    Turkey: Country profile

    Mar 2017

    Turkey’s economy will continue to grow at a moderate pace in 2017. Government spending is the main driver with limited support from private consumption. Political tensions, recurrent terrorist attacks and a weak currency are all drags. A lacklustre ...

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    Country Briefing

    Digital Consumer in Turkey

    Mar 2017

    Turkey is a market of dichotomies. On one hand smartphone penetration or broadband connectivity rates lag behind Western Europe. At the same time Turkish consumers are young and open to technological innovation, marking the Turkish market a testing ...

    US$250
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    Country Report

    Apparel Accessories in Turkey

    Feb 2017

    Macroeconomic deterioration and political uncertainty decreased consumer confidence and lessened the enthusiasm for shopping, which negatively affected the performance of apparel accessories in 2016. Scarves constituted 86% of overall value sales of ...

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    Country Report

    Childrenswear in Turkey

    Feb 2017

    The country’s high population of children and increasing awareness about baby and child care amongst parents continued to have a positive impact on childrenswear in 2016. In addition, rising awareness and sensitivity about child care and baby care ...

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    Country Report

    Footwear in Turkey

    Feb 2017

    Footwear continued to record a good performance in current value terms in 2016, due to the ongoing shift from unbranded to branded products, stimulated by the increasing availability of the latter, due to the increasing number of outlets of the ...

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    Country Report

    Hosiery in Turkey

    Feb 2017

    In 2016 hosiery continued to register a positive performance, with current value growth of 6%, due to the increasing penetration of apparel and footwear specialist retailers, which led to an increasing shift from unbranded hosiery towards branded ...

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    Country Report

    Jeans in Turkey

    Feb 2017

    In 2016 jeans continued to benefit from ongoing demand for jeans amongst the young and middle-aged population, and successful marketing activities and new product launches by the leading companies. Over the review period jeans also benefited from ...

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    Country Report

    Menswear in Turkey

    Feb 2017

    Menswear registered a weaker performance compared with womenswear in 2016. The main reason behind the weaker performance of menswear was men’s lower enthusiasm for apparel shopping compared with women. In addition, higher levels of price-sensitivity ...

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    Country Report

    Apparel and Footwear in Turkey

    Feb 2017

    Whilst remaining positive in value terms, apparel and footwear registered weaker current value and volume growth in 2016 compared with the review period CAGR. Although the ongoing consumer shift from unbranded and counterfeit products towards branded...

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    Country Report

    Sportswear in Turkey

    Feb 2017

    Increasing health and wellness awareness amongst Turkish consumers continued to have a positive impact on sportswear in 2016. In addition, increasing company investment in sportswear further pulled up the performance of the category. Last but not ...

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    Country Report

    Womenswear in Turkey

    Feb 2017

    Womenswear accounted for 33% of total value sales of apparel in 2016. Although menswear continued to account for higher sales compared with womenswear, the rising disposable incomes of women, as a result of increasing female employment, positively ...

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    Country Report

    Bottled Water in Turkey

    Feb 2017

    In 2016, retail volume sales of bottled water continued to increase as a result of the low quality of the tap water in urban areas specifically, but also increasingly in rural areas, as many villages and small towns in the country no longer had ...

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    Country Report

    Carbonates in Turkey

    Feb 2017

    In 2016, retail volume sales of carbonates continued to decline, falling by 1%. The decrease in sales was due to the declining popularity of regular cola carbonates, as consumers increasingly perceived these products to be unhealthy. Retail volume ...

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    Country Report

    Concentrates in Turkey

    Feb 2017

    In 2016 concentrates registered a 10% retail volume decline, compared with a negligible CAGR over the review period. This was a result of increasing consumer demand for more natural and healthier products. Thus, concentrates were largely preferred by...

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    Country Report

    Energy Drinks in Turkey

    Feb 2017

    In 2016, sales of energy drinks were stimulated by demand from the young and urban populations in the country; thus benefiting from rising urbanisation in the country. The category registered a double-digit retail value CAGR of 18% over the review ...

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    Country Report

    Juice in Turkey

    Feb 2017

    In 2016 juice posted off-trade volume growth of 3%, which was lower than the CAGR of 4% seen over the review period. The slower growth in 2016 was due to greater saturation in the categories that had been very dynamic over the review period, namely ...

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    Country Report

    Soft Drinks in Turkey

    Feb 2017

    In 2016, off-trade sales of soft drinks registered growth in current terms that was above the average for the review period, stimulated by a higher number of new product developments. Also, increased unit prices towards the end of the review period, ...

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    Country Report

    RTD Coffee in Turkey

    Feb 2017

    In 2016 RTD coffee continued to register double-digit retail current value growth of 38%, which was slightly higher than the 36% CAGR seen over the review period. The most important factors that drove growth were the higher presence of these products...

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    Country Report

    RTD Tea in Turkey

    Feb 2017

    In 2016 RTD tea continued to register high double-digit retail volume and current value growth. The main trend in the category remained the high proportion of the young population in the country who opted for RTD tea over carbonates and concentrates ...

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    Country Report

    Sports Drinks in Turkey

    Feb 2017

    In 2016 retail volume sales of sports drinks registered below average growth compared with the review period CAGR of 1%, since sales were challenged by the presence and success of protein drinks sold through healthfood shops and direct selling. ...

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