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Turkey

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey.

Turkey StatisticsConsumer Lifestyles in Turkey

Turkey Country BriefingsFuture Demographics: Turkey in 2030

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          Country Profile

          Turkey: Country profile

          Aug 2016

          Turkey’s economy will slow in 2016 but still grow at a moderate pace. Cheap oil and modest gains in private final consumption provide support. Exports should make a modest recovery thanks to a depreciation of the Turkish lira. Turkey’s failed ...

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          Country Briefing

          Business Dynamics: Turkey

          Aug 2016

          The Turkish business environment is becoming tougher since 2015 and is marked by low economic freedom levels, stricter access to credit, significant geopolitical tensions and low female participation in the work force. Despite this, the nation offers...

          US$250
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          Country Report

          Toys and Games in Turkey

          Aug 2016

          Toys and games registered another year of strong current value growth in Turkey in 2015. Modernisation of the retailing landscape continued to have a positive impact on value sales of toys and games products, with the expansion of traditional toys ...

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          Country Report

          Traditional Toys and Games in Turkey

          Aug 2016

          The Turkish lira depreciated strongly against the euro and US dollar during the review period as global liquidity started to flow back to developed economies as they recovered from the global financial crisis. For example, the value of the US dollar ...

          US$990
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          Country Report

          Video Games in Turkey

          Aug 2016

          Video games recorded dynamic current value growth of 31% in 2015, with digital video games software remaining far from saturation in Turkey. The ongoing rise in household penetration of broadband internet and mobile internet subscriptions (eg 3G and ...

          US$990
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          Country Report

          Airlines in Turkey

          Aug 2016

          Since the end of 2014, global oil prices have been decreasing, which has reduced the operational costs of the airlines operating in Turkey. Consequently, value sales per passenger registered negative growth in airlines in 2015, which also led to the ...

          US$990
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          Country Report

          Car Rental in Turkey

          Aug 2016

          In 2015, car rental in Turkey registered current value growth of 19%, which was even higher than the review period current value CAGR of 13%. The main factor stimulating growth in the category was increasing levels of air travel and the increasing ...

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          Country Report

          Flows in Turkey

          Aug 2016

          In 2015, the economic crisis in Russia and political uncertainties within the Middle East region had a negative impact on inbound arrivals in Turkey. Russian tourist arrivals registered a 13% decline during the year due to the economic crisis within ...

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          Country Report

          Intermediaries in Turkey

          Aug 2016

          In 2015, intermediaries registered current value growth of 9%, which was a slightly better performance than the current value CAGR of 8% recorded in the category over the review period. Decreasing numbers of inbound tourists had a positive effect on ...

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          Country Report

          Lodging in Turkey

          Aug 2016

          The decreasing numbers of incoming tourists in Turkey during 2015 and general political uncertainties in the country and across the Middle East region led to lodging registering a relatively poor performance, with 14% current value growth recorded, ...

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          Country Report

          Travel in Turkey

          Aug 2016

          As a result of lingering political tensions across the Middle East and the ongoing economic crisis in Russia, the Turkish travel industry recorded slower growth in 2015. Additionally, domestic political uncertainties with one general election and ...

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          Country Briefing

          Households: Turkey

          Jul 2016

          Turkey has one of the most dynamic economies in Europe and this is driving an extremely vibrant households market. Property prices and the real estate market as a whole are booming, with rentals and mortgages seeing rapid growth. Demand for household...

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          Country Report

          Gardening in Turkey

          Jul 2016

          Most gardening products only appealed to a minority of consumers in Turkey over the course of the review period, as in general the urban population live in apartments which tend to only have a rather small balcony as an outdoor space. This is very ...

          US$990
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          Country Report

          Home Furnishings in Turkey

          Jul 2016

          A slowdown in economic growth within Turkey negatively affected overall consumer income levels in 2015. Stagnation in the overall income level caused a higher number of consumers to postpone their purchases of consumer goods, particularly durable ...

          US$990
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          Country Report

          Home Improvement in Turkey

          Jul 2016

          The majority of consumers in Turkey prefer to pay someone to carry out their home improvement tasks, such as plumbing, repairing the toilet and painting walls, due to the affordable nature of these professional services. Consequently, sales of ...

          US$990
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          Country Report

          Homewares in Turkey

          Jul 2016

          Due to a weakening economy towards the end of the review period, a higher number of consumers opted to postpone their consumer goods purchases, including homewares, as they tightened their belts. As stagnation in consumer income levels remained, ...

          US$990
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          Country Report

          Home and Garden in Turkey

          Jul 2016

          Home and garden in Turkey registered a single-digit current value growth in 2015, which was comparable to 2014 but slower than the average for the review period. The continuing shift towards organised retailing from unorganised led sales of branded ...

          US$2,100
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          Country Briefing

          Digital Consumer - Landscape: Turkey

          Jul 2016

          Turkish telecom has posted strong growth on the back of rapid uptake of cellular services facilitated by competition, low voice tariffs and expanding 4G coverage in cities. This has driven smartphone usage, online shopping and social networking. ...

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          Country Report

          Contact Lenses in Turkey

          Jul 2016

          The current retail value growth of contact lenses in Turkey in 2016 was slightly higher than in the previous year due to a number of new product launches including Acuvue Oasys 1-Day Disposable by Johnson & Johnson and Bio True One Day for Presbyopia...

          US$990
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          Country Report

          Eyewear in Turkey

          Jul 2016

          Despite a number of political and economic difficulties and the bad performance of the tourism industry in 2016, eyewear continued to record positive retail value growth. Intensified exposure to electronic screens due to the growing use of ...

          US$1,210
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