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Turkey

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey.

Turkey StatisticsConsumer Lifestyles in Turkey

Turkey Country BriefingsFuture Demographics: Turkey in 2030

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    Country Report

    Baby and Child-Specific Products in Turkey

    Apr 2017

    The rise in the number of parents who are better educated about the importance of using products that are dermatologically specifically designed for babies continued to benefit growth of baby and child-specific products. The 16% current value growth ...

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    Country Report

    Bath and Shower in Turkey

    Apr 2017

    In 2016, bath and shower products saw 2% current value growth, largely stimulated the rise of modern lifestyles in the country as a result of rapid urbanisation, which requires people to pay greater attention to their personal hygiene. Private labels...

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    Country Report

    Colour Cosmetics in Turkey

    Apr 2017

    Current value growth in 2016 was in line with the review period CAGR of 15%, showing that colour cosmetics is still growing at a steady pace in Turkey. An increase in the number of point-of-sale outlets, resulting in retail expansion as well as ...

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    Country Report

    Deodorants in Turkey

    Apr 2017

    In 2016 deodorants recorded positive current value growth, fuelled by greater company investment in launching new products with sophisticated properties and a stronger focus on successful advertising campaigns. Companies focused on products that not ...

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    Country Report

    Fragrances in Turkey

    Apr 2017

    In 2016, fragrances saw 11% value growth, compared with a CAGR of 9% over the review period. The stronger performance in 2016 was the result of growth in both premium and mass fragrances on the back of aggressive price promotions. Most companies were...

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    Country Report

    Hair Care in Turkey

    Apr 2017

    In 2016, hair care saw value growth of 11%, stimulated by new product launches and an increase in marketing campaigns that helped to boost consumer awareness of and demand for products. As Turkish consumers are relatively price sensitive, promotions ...

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    Country Report

    Men's Grooming in Turkey

    Apr 2017

    In 2016, growth in men’s grooming was stimulated by the increasing number of urban men with professional jobs, who attach greater importance to their personal hygiene and appearance. Although the traditional image of maleness in Turkish culture is ...

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    Country Report

    Oral Care in Turkey

    Apr 2017

    In 2016, oral care showed a 2% current value decline despite the launch of a large number of new products that offered solutions to a range of oral hygiene and health-related issues. Oral care is still significantly underdeveloped in Turkey, which ...

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    Country Report

    Beauty and Personal Care in Turkey

    Apr 2017

    In 2016, beauty and personal care saw strong current value growth, in line with the unabated CAGR seen over the review period. Although the Turkish economy showed signs of slowing down as a result of a sudden drop off in traffic following the deadly ...

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    Country Report

    Skin Care in Turkey

    Apr 2017

    In 2016, skin care was one of the most dynamic categories within beauty and personal care, growing by 15% in current value, similar to the CAGR achieved over the review period. The average unit price in skin care saw strong growth in 2016 as a result...

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    Country Report

    Sun Care in Turkey

    Apr 2017

    In 2016, sun care registered current value growth of 19%, a similar rate to the 18% current value CAGR seen over the review period. The main factors stimulating growth were increased rates of tourism in the country, with the coincidence of the ...

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    Country Report

    Adult Incontinence in Turkey

    Apr 2017

    In 2016, adult incontinence continued to benefit from increasing consumer awareness and growing product availability. Towards the end of the review period, leading home care and tissue and hygiene companies such as Ipek Kagit and Hayat Kimya launched...

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    Country Report

    Away-From-Home Tissue and Hygiene in Turkey

    Apr 2017

    Away-from-home tissue and hygiene registered slower current value growth of 6% in 2016 than the 12% current value growth recorded in 2015. This was due to the drastic decline in tourism, which mainly stemmed from increasing terror attacks, given the ...

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    Country Report

    Nappies/Diapers/Pants in Turkey

    Apr 2017

    In 2016 the birth rate continued to register slower growth. Ongoing macroeconomic deterioration negatively affected the birth rate, as Turkish parents generally delay decisions on having children during economic slowdowns. Compared with the volume ...

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    Country Report

    Tissue and Hygiene in Turkey

    Apr 2017

    Thanks to continuous urbanisation and the spread of modern grocery chains across the country, tissue and hygiene registered positive volume and current value performances in 2016. Nevertheless, the growth rates in tissue and hygiene slowed down in ...

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    Country Report

    Retail Tissue in Turkey

    Apr 2017

    Retail tissue continued to demonstrate a positive volume performance in 2016, with growth of 3%. The growth in retail tissue was mainly driven by the increasing urban population in Turkey over the course of the review period, as the vast majority of ...

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    Country Report

    Sanitary Protection in Turkey

    Apr 2017

    In 2016 sanitary protection continued to benefit from increasing urbanisation and rising levels of education amongst Turkish women. In addition, awareness of feminine hygiene continued to increase thanks to strong marketing activities by the leading ...

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    Country Report

    Wipes in Turkey

    Apr 2017

    Wipes continues to benefit from increasing hygiene awareness amongst the Turkish population due to increasing levels of education. In addition, with the ongoing outlet expansion of modern grocery retailers the availability of wipes continues to ...

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    Country Profile

    Turkey: Country profile

    Mar 2017

    Turkey’s economy will continue to grow at a moderate pace in 2017. Government spending is the main driver with limited support from private consumption. Political tensions, recurrent terrorist attacks and a weak currency are all drags. A lacklustre ...

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