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Turkey

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey.

Turkey StatisticsConsumer Lifestyles in Turkey

Turkey Country BriefingsFuture Demographics: Turkey in 2030

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    Country Report

    Air Care in Turkey

    Jan 2017

    Air care registered slow current value growth of 6% and volume growth of 2% in 2016, with the population of consumers with concerns about the potential harm of chemicals that air care products contain increasing over the review period. Nevertheless, ...

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    Country Report

    Bleach in Turkey

    Jan 2017

    The use of bleach in home care has traditionally been high in Turkey, with annual per capita retail sales of 2.8 litres being recorded in 2016 and the majority of consumers perceiving chlorine as being the most effective chemical for household ...

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    Country Report

    Dishwashing in Turkey

    Jan 2017

    In 2016, dishwashing current value sales grew by a strong 15% - an increase from the review period CAGR of 14% which can mainly be attributed to the sharp increase in unit prices at the end of the review period. The drastic decline in the value of ...

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    Country Report

    Home Insecticides in Turkey

    Jan 2017

    Home insecticides volume sales fell by 2% in 2016 as local health authorities have started to take more frequent measures to control the pest and insect population, particularly mosquitos, which is a significant public health problem in temperate ...

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    Country Report

    Laundry Care in Turkey

    Jan 2017

    Automatic washing machine sales have slowed down recently, with the government limiting credit card instalments to reduce consumer expenditure in the latter stages of 2014 and 2015. This brought about a slower growth rate in laundry care given that ...

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    Country Report

    Home Care in Turkey

    Jan 2017

    Home care continued to register healthy volume and current value growth in Turkey in 2016, largely thanks to ongoing urbanisation. Discounters also made a significant contribution to growth as the expansion of the outlet networks of such retailers, ...

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    Country Report

    Polishes in Turkey

    Jan 2017

    Polishes registered slow current value growth of 5% and a 1% decline in volume sales in 2016, with shoe and floor polish, which accounted for a combined 86% of polishes value sales in 2016, experiencing slow value growth due to changing consumer ...

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    Country Report

    Surface Care in Turkey

    Jan 2017

    Surface care registered current value growth of 8% in 2016, despite stable volume growth of 3%, largely due to the limited increase in average unit prices. Even though the depreciation of the Turkish lira against the US dollar brought about a marked ...

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    Country Report

    Toilet Care in Turkey

    Jan 2017

    Toilet care registered volume and current value growth of 5% and 12% respectively in 2016 thanks to greater shelf space in retailers and an expanded product range. However, growth was slightly below the respective review period CAGRs of 6% and 13% as...

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    Country Report

    Apparel and Footwear Specialist Retailers in Turkey

    Dec 2016

    In 2016 the country faced political earthquakes, such as the failed coup attempt during the summer and further macroeconomic deterioration. In particular, continuing exchange rate fluctuations negatively affected the outlet expansion strategies of ...

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    Country Report

    Direct Selling in Turkey

    Dec 2016

    Direct selling continues to benefit from a solid environment, with over 130,000 direct sellers. The main consumer base for direct selling remains housewives, who constitute the majority of female consumers. Due to the strong consumer base direct ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Turkey

    Dec 2016

    The restrictive regulative framework since 2013 on credit card instalments for the sale of mobile phones, electronics and appliances was relaxed to a certain degree. Towards the end of 2015 the Banking Regulation Agency increased the number of ...

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    Country Report

    Grocery Retailers in Turkey

    Dec 2016

    Despite the increasing number of violent incidents in Turkey, especially in the second half of the year, grocery retailers succeeded in registering current value growth of 10% in 2016. With its high potential, modern grocery retailers played an ...

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    Country Report

    Health and Beauty Specialist Retailers in Turkey

    Dec 2016

    The increasing number of working women with higher disposable incomes and increasing awareness of health and wellness amongst consumers positively affected health and beauty specialist retailers in 2016. In addition, successful new product launches ...

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    Country Report

    Home and Garden Specialist Retailers in Turkey

    Dec 2016

    In 2016 both homewares and home furnishing stores and home improvement and gardening stores continued to record positive performances, with current value growth rates of 5% and 3% respectively. The main reasons for the positive performances were the ...

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    Country Report

    Homeshopping in Turkey

    Dec 2016

    Following the negative performance of homeshopping in 2013 as a result of increasing news about health problems caused by consuming water in 19-litre demijohns, consumers shifted to branded products from established companies such as Pinar and ...

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    Country Report

    Internet Retailing in Turkey

    Dec 2016

    In 2016 internet retailing continued to benefit from the increasing consumer preference for and awareness of online shopping, as a result of the rising penetration of high-speed internet. The number of internet users continues to increase, with 58 ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Turkey

    Dec 2016

    Bags and Luggage Specialist Retailers: In 2016 bags and luggage specialist retailers registered 3% current value growth, which was significantly lower than the review period current value CAGR of 6%. Bags and luggage specialist retailers was ...

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    Country Report

    Mixed Retailers in Turkey

    Dec 2016

    In 2016, ongoing economic slowdown and exchange rate fluctuations negatively affected consumers’ enthusiasm for shopping. In addition, the increasing number of terrorist attacks significantly decreased the consumer traffic in shopping malls and ...

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    Country Report

    Retailing in Turkey

    Dec 2016

    In 2016 retailing continued to record a positive performance, boosted by ongoing company investment, internet retailing and promotional activities. Nevertheless, compared with the previous year the growth was weaker, as a result of economic slowdown ...

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