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Turkey

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey.

Turkey StatisticsConsumer Lifestyles in Turkey

Turkey Country BriefingsFuture Demographics: Turkey in 2030

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    Country Briefing

    Economy, Finance and Trade: Turkey

    Jun 2017

    Security issues and a failed coup in 2016 caused Turkey’s economy to slow down between 2011 and 2016, negatively affecting investor confidence. Nevertheless, the April 2017 constitutional referendum has stabilised Turkey’s political landscape, ...

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    Country Report

    Toys and Games in Turkey

    Jun 2017

    Parents in Turkey showed growing interest in higher quality traditional toys and games products in 2016. Together with the increasing popularity of digital gaming in the country, this continued to drive the positive development of the local toys and ...

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    Country Report

    Traditional Toys and Games in Turkey

    Jun 2017

    Traditional toys and games in Turkey continued to record strong growth in current value sales in 2016 despite stagnation in consumer incomes. This was largely explained by the fact that importers, manufacturers and retailers in the category were ...

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    Country Report

    Video Games in Turkey

    Jun 2017

    Unit prices for video games software products increased in 2016 due to the decline in the exchange rate value of the Turkish lira. This was the key driver of growth in total video games current value sales, which increased by 24%. That this growth ...

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    Country Profile

    Turkey: Country Profile

    Jun 2017

    Turkey’s economy will improve modestly in 2017. An increase in government spending following the failed coup provides support. Private consumption will see only marginal gains. Political tensions and recurrent terrorist attacks are drags. Inflation ...

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    Country Report

    Beer in Turkey

    May 2017

    In 2016, beer recorded a decline in total volume terms, a trend that continued from the previous year. The major reason for the decline in overall sales in 2016 was the negative effect from the performance of domestic tourism, which was a result of ...

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    Country Report

    Cider/Perry in Turkey

    May 2017

    In 2016, cider/perry posted a decline of 18% in total volume terms, while sales were stagnant over the review period as a whole. The decline in sales of cider/perry started in 2015 when political conflicts in the country increased and the rate of ...

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    Country Report

    Alcoholic Drinks in Turkey

    May 2017

    In 2016, alcoholic drinks in Turkey declined in total volume terms, and at a stronger rate than the average annual decline over the review period. All major categories bar whiskies posted a decline in total volume terms in 2016. Following rises in ...

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    Country Report

    Rtds/High-Strength Premixes in Turkey

    May 2017

    Total volume sales of RTDs/high-strength premixes remain negligible in Turkey as at the end of the review period...

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    Country Report

    Spirits in Turkey

    May 2017

    In 2016, total volume sales of spirits were adversely affected by the general macro-economic environment in the country. A high number of terrorist attacks in the country, coupled with a military coup attempt in the summer of 2016, translated into a ...

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    Country Report

    Wine in Turkey

    May 2017

    In 2016, total volume sales of wine declined by 12%, largely affected by the adverse economic and political conditions in the country as a result of a number of terrorist attacks and a military coup attempt that took place during the year. ...

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    Country Briefing

    Natural Resources: Turkey

    May 2017

    In the absence of oil and gas reserves, Turkey has to import the majority of its energy requirements. Furthermore, the country is looking to expand coal production, which will add to environmental challenges. Agriculture is a key contributor to the ...

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    Country Report

    Cat Food in Turkey

    May 2017

    In 2017, cat food is set to register slower growth in both volume and value terms, due to intensifying macroeconomic and political deterioration in the country. Rising average unit prices in all price segments, driven by the depreciation of the ...

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    Country Report

    Dog Food in Turkey

    May 2017

    Since the end of 2015, the macroeconomic situation in the country has been deteriorating. Consumer confidence levels have fallen as a result of increasing prices, due to the depreciation of the Turkish lira against foreign currencies. Although the ...

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    Country Report

    Other Pet Food in Turkey

    May 2017

    In 2017, further deterioration in macroeconomic indicators, such as the depreciation of the Turkish lira against foreign currencies, continues to have a negative impact on other pet food. Additionally, an increasing number of people prefer to have ...

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    Country Report

    Pet Care in Turkey

    May 2017

    Pet care continues to record a positive performance, as a result of the increasing penetration of mainstream brands within the mass channel, increasing consumer awareness of pet health and wellness, and a progressive switch from feeding pets food ...

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    Country Report

    Pet Products in Turkey

    May 2017

    In 2017, pet products is expected to benefit from increasing pet owner awareness of pet health and wellness. Additionally, the pet humanisation trend also continues to have a positive impact on the performance of pet products. Nevertheless, compared ...

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    Country Report

    Health and Wellness in Turkey

    May 2017

    In 2016, health and wellness (HW) beverages in Turkey saw double digit value growth, which was better than the review period CAGR. Rising urbanisation and increased education in the country helped to stimulate growth. Growth was also supported by ...

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    Country Report

    100% Home Delivery/Takeaway in Turkey

    May 2017

    Turkey’s large young population and the rising number of women in the workforce continued to benefit 100% home delivery/takeaway in 2016. Increasing numbers of consumers opted for home delivery due to a lack of time for cooking as a result of hectic ...

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    Country Report

    Cafés/Bars in Turkey

    May 2017

    In 2016, cafés/bars continued to benefit from increasing consumer demand for coffee and the significant expansion of specialist coffee shops. Consequently, compared to the review period current value CAGR of 5%, cafés/bars registered a stronger gain ...

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