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United Arab Emirates

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the United Arab Emirates.

United Arab Emirates StatisticsConsumer Lifestyles in the United Arab Emirates

United Arab Emirates Country BriefingsFuture Demographics: United Arab Emirates in 2030

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    Country Report

    Adult Incontinence in the United Arab Emirates

    Mar 2017

    Sales of retail adult incontinence remained insignificant in the United Arab Emirates in 2016. These products are mainly supplied to hospitals, pharmacies and clinics. They are made readily available for consumers who have a doctor’s prescription and...

    US$990
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    Country Report

    Away-From-Home Tissue and Hygiene in the United Arab Emirates

    Mar 2017

    Even though value growth was relatively healthy in 2016 at 6%, it was much slower than the review period average. As oil prices decline, the region is witnessing some harsh economic conditions, which is driving business confidence to a low level. As ...

    US$990
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    Country Report

    Nappies/Diapers/Pants in the United Arab Emirates

    Mar 2017

    Most manufacturers put a focus on in-store promotions to attract consumers. In 2016, this caused the average unit price to decline slightly from the previous year. As a result, the category recorded slower value growth than volume growth: 6% compared...

    US$990
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    Country Report

    Tissue and Hygiene in the United Arab Emirates

    Mar 2017

    2016 witnessed very strong and aggressive in-store promotions within retailers, especially hypermarkets. Discounts, product bundling and 1+1 or 1+2 offers are the most common types of in-store promotions. As the economy continues to experience ...

    US$2,650
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    Country Report

    Retail Tissue in the United Arab Emirates

    Mar 2017

    Leading players continue to push strong promotions in the category. This is being driven by the significant drop in consumer confidence in 2016 caused by the economic headwind the region is experiencing. Consumers are looking for value products, and ...

    US$990
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    Country Report

    Sanitary Protection in the United Arab Emirates

    Mar 2017

    Population growth and habit persistence are the main drivers for sales growth within sanitary protection. As more expatriates move to the country, and awareness of health and hygiene increases, demand for sanitary protection products grows steadily. ...

    US$990
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    Country Report

    Wipes in the United Arab Emirates

    Mar 2017

    Convenience continues to drive growth for the personal wipes category. With an increase in health and hygiene awareness among consumers due to manufacturers’ marketing efforts, demand for personal wipes continues to rise. Consumers see personal wipes...

    US$990
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    Country Report

    Air Care in the United Arab Emirates

    Mar 2017

    As it is a category that is considered niche by most of the country’s residents, demand slowed down for air care in 2016. Consumers wishing to limit their spending gave up products such as air care, as a means to increase their savings or allocate ...

    US$990
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    Country Report

    Bleach in the United Arab Emirates

    Mar 2017

    Consumers have started to shift to other specialised products in other categories, which meant that bleach saw only limited current value growth over the review period. Consumers are becoming more trusting towards specialised cleaning products such ...

    US$990
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    Country Report

    Dishwashing in the United Arab Emirates

    Mar 2017

    The trend towards automatic dishwashing continued in 2016. Even though hand dishwashing is still the dominant category, with 72% of total sales of dishwashing in 2016, the dishwasher possession rate continues to grow in the United Arab Emirates. ...

    US$990
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    Country Report

    Home Insecticides in the United Arab Emirates

    Mar 2017

    Population growth in the country is driving stable growth for the home insecticides category. However, the category faces stronger restrictions from the government over the use and import of insecticides, as the government wishes to ensure that the ...

    US$990
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    Country Report

    Laundry Care in the United Arab Emirates

    Mar 2017

    Leading brands have continued their strong promotion drive in the market. This drive was encouraged further by a significant drop in consumer confidence over 2016, caused by the economic difficulties the region was going through. Consumers are ...

    US$990
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    Country Report

    Home Care in the United Arab Emirates

    Mar 2017

    In 2016, there was slower growth within most home care categories compared with the review period average. This was due to the economic downturn in the country and its negative effect on consumer confidence. The market is driven primarily by in-store...

    US$2,650
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    Country Report

    Polishes in the United Arab Emirates

    Mar 2017

    Population growth is driving steady demand for polishes in the country. However, 2016 witnessed slower demand for most of the categories within polishes as consumers were limiting their spending on these kinds of products. With the economic slump the...

    US$990
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    Country Report

    Surface Care in the United Arab Emirates

    Mar 2017

    Consumers are continuing to shift slowly from multi-purpose cleaners towards more specialised products. For example, in 2016 there was more dynamic growth in categories such as kitchen cleaners, bathroom cleaners and window/glass cleaners than in ...

    US$990
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    Country Report

    Toilet Care in the United Arab Emirates

    Mar 2017

    Consumers are continuing to shift to more specialised products in home care. Toilet care is by far the fastest-growing category within home care. Along with population growth, the specialised benefits products within toilet care offer are driving ...

    US$990
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    Country Briefing

    Digital Consumer in the United Arab Emirates

    Mar 2017

    Digital consumption is becoming an important part of consumers’ lifestyles in the United Arab Emirates, largely driven by high possession rates of smartphones, high level of internet penetration, and large expat base with the need to connect socially...

    US$250
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    Country Report

    Footwear in the United Arab Emirates

    Mar 2017

    Growth in footwear stood at a decent 3% in current value terms in 2016, as consumers spent cautiously, saving for uncertain times. The slowdown in the economy led companies to restructure their teams, leading to job cuts. Consumers therefore chose ...

    US$990
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    Country Report

    Hosiery in the United Arab Emirates

    Mar 2017

    Hosiery in the United Arab Emirates in 2016 witnessed organic growth due to the growing population. Hosiery such as socks and tights typically accompany the wearing of formalwear, such as suits for men and dresses for women, so hosiery as an apparel ...

    US$990
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    Country Report

    Jeans in the United Arab Emirates

    Mar 2017

    Jeans have become a stable in the wardrobes of the young population in the United Arab Emirates thanks to great exposure to Western fashion. It is very easy to find jeans tops, bottoms as well as hybrid versions across brands. Demand continues to be ...

    US$990
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