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United Kingdom

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the United Kingdom.

United Kingdom StatisticsConsumer Lifestyles in the United Kingdom

United Kingdom Country BriefingsFuture Demographics: United Kingdom in 2030

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    Future Demographic

    The United Kingdom (UK) in 2030: The Future Demographic

    Apr 2017

    In 2030, the population of the UK will reach 69.5 million, an increase of 7.2% from 2015. Net migration will continue to be the main driver of population growth over this period as natural change plummets. Although ageing, the UK’s median age will ...

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    Country Report

    Adult Incontinence in the United Kingdom

    Apr 2017

    Both demographic changes and campaigns run by the major players in the industry to make incontinence less of a taboo benefited the category’s value sales in 2016. Adult incontinence products are not only aimed at older people but also women who have ...

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    Country Report

    Away-From-Home Tissue and Hygiene in the United Kingdom

    Apr 2017

    While the home trend, which includes staying at home with friends rather than going out, remained strong in 2016, the favourable economy led to greater consumption of services outside the home. This, in turn, led to increasing value sales for AFH ...

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    Country Report

    Nappies/Diapers/Pants in the United Kingdom

    Apr 2017

    Due to demographic changes, sales of nappies/diapers/pants in the UK are declining. This situation could change over the forecast period as a result of Brexit negotiations and changing legislation on immigration. To counteract the decline in value ...

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    Country Report

    Tissue and Hygiene in the United Kingdom

    Apr 2017

    In 2016, tissue and hygiene remained stable in current value terms. While adult incontinence posted healthy growth, this was offset by nappies/diapers/pants, sanitary protection and retail tissue all registering a decline. Innovation and ...

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    Country Report

    Retail Tissue in the United Kingdom

    Apr 2017

    In 2016, retail tissue in the UK witnessed a slight decline in value sales, with this being mainly attributable to an already very high level of maturity, despite a few exceptions. With most products having reached a high level of per capita ...

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    Country Report

    Sanitary Protection in the United Kingdom

    Apr 2017

    Demographic changes had a negative impact on sanitary protection sales in 2016. In addition, average unit price continued to fall due to the popularity of private label products. Manufacturers increasingly targeted younger girls in an attempt to keep...

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    Country Report

    Wipes in the United Kingdom

    Apr 2017

    While wipes are generally more expensive than reusable cloths, they are also more convenient to use around the house or when on the go. This convenience has particularly benefited baby wipes, which are used not only to clean babies but also for ...

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    Strategy Briefing

    The UK Post Article 50: The Impact of a No-Deal Brexit

    Mar 2017

    With the UK government triggering article 50 to leave the European Union (EU) in March 2017, attention has turned to the details of the “divorce” settlement. In a No-Deal scenario we expect 2.9 percentage points to be shaved off real GDP growth over ...

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    Country Report

    Fresh Food in the United Kingdom

    Mar 2017

    Fresh food continued to grow in both volume and value terms in 2016. Although the growth was marginal in volume terms, it was still an indicator of the changing eating habits of the country which was mainly driven by the young generation. New eating ...

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    Country Profile

    United Kingdom: Country Profile

    Feb 2017

    The UK faces a period of uncertainty until new agreements on Brexit are ratified. Exports should see a feeble recovery thanks to a sharp depreciation in the pound. Consumer spending will weaken but this will be partially offset by an increase in ...

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    Country Briefing

    Digital Consumer in the United Kingdom

    Feb 2017

    The UK is a digital frontrunner, being one of the most digitally advanced commerce markets worldwide. The business environment in the UK is extremely competitive, with effective regulation, highly developed infrastructure, and high levels of economic...

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    Strategy Briefing

    Global Economic Forecasts: Q1 2017

    Feb 2017

    Despite the risk of stronger trade and immigration restrictions and greater policy uncertainty after Donald Trump took the Presidential office, the reaction of financial markets has been more optimistic than expected. In this context, we have revised...

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    Country Report

    Air Care in the United Kingdom

    Feb 2017

    Growth of air care in 2016 was mainly driven by increasing interest in more-premium products. Indeed, the consumer increasingly wanted to experience an improved quality of scent, and at a reasonable price. As a result, sales of established air care ...

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    Country Report

    Bleach in the United Kingdom

    Feb 2017

    The trend towards UK consumers increasingly using bleach solely for cleaning their toilets, as already seen in 2015, continued in 2016. The fact that fewer consumers in the UK use bleach for tasks other than cleaning their toilets compared to ...

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    Country Report

    Dishwashing in the United Kingdom

    Feb 2017

    With a positive performance in current terms in 2016, dishwashing continued to benefit from strong growth of automatic dishwashing tablets. These products, being by far the most popular choice among UK consumers, accounting for a 77% value share of ...

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    Country Report

    Home Insecticides in the United Kingdom

    Feb 2017

    In 2016, sales of home insecticides were driven by high temperatures and humidity in the summer, as well as a mild autumn and winter. Indeed, June saw protracted periods of rain with high night-time temperatures. This was followed by a summer with ...

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    Country Report

    Laundry Care in the United Kingdom

    Feb 2017

    The number of promotions of branded products within laundry care remained at a high level in 2016. With an increasing threat coming from private label products, manufacturers of branded products were forced to maintain a high level of promotional ...

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    Country Report

    Home Care in the United Kingdom

    Feb 2017

    In 2016, home care in the UK registered a further increase in current terms, benefiting from an increase in the total population and an improved economic performance. Population growth was accompanied by an increase in construction activity and ...

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    Country Report

    Polishes in the United Kingdom

    Feb 2017

    In 2016, while current value growth of floor polish was boosted somewhat by an upsurge in UK construction activity, this growth was hampered significantly by competition from more-convenient wipes, as well as wash and wax products. As disposable ...

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