United Kingdom

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the United Kingdom. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

United Kingdom StatisticsConsumer Lifestyles in the United KingdomUnited Kingdom Country BriefingsFuture Demographics: United Kingdom in 2030

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    Designer Apparel and Footwear (Ready-To-Wear) in the United Kingdom

    Jun 2018

    Women's designer apparel accounts for the largest proportion of total designer apparel value sales, a trend that is set to continue over the forecast period. In terms of product variety, women’s designer apparel has a wider range of options enabling ...

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    Toys and Games in the United Kingdom

    Jun 2018

    Toys and games recorded a solid performance throughout 2017 in the UK. Compared to the previous year, toys and games current value sales grew at a faster rate thanks to the strong performance of video games. ...

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    Traditional Toys and Games in the United Kingdom

    Jun 2018

    Traditional toys and games current value sales declined in 2017 due to four main factors. First, macroeconomic conditions in 2017, with economic uncertainty and rising price levels surrounding Brexit, negatively affected consumers’ confidence, ...

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    Video Games in the United Kingdom

    Jun 2018

    In 2017, video games in the UK saw a considerable value increase due to the strong performance of static consoles. The biggest success story was the launch of Nintendo Switch in March 2017. Nintendo is known for its ability to launch a large number ...

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    Beer in the United Kingdom

    Jun 2018

    In May 2018, Scotland introduced a minimum unit price for alcohol, raising the cost of the strongest and, simultaneously, the cheapest beverages to a minimum of GBP0.50 per unit of alcohol. A can of lager at 4% ABV has risen to at least GBP1.00. The ...

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    Cider/Perry in the United Kingdom

    Jun 2018

    Fruit cider is the main growth driver for cider/perry and continues to consolidate towards berry fruit flavours. The more exotic cider flavours are expected to add more value. Cider lovers look to their favourite brands to be available in varying ...

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    Alcoholic Drinks in the United Kingdom

    Jun 2018

    Alcoholic drinks volume sales declined slightly in the UK in 2017 and are expected to stagnate over the forecast period. Continued growth in spirits, benefited by the cocktail culture, was counterbalanced in 2017 by decline in RTDs/high-strength ...

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    Rtds/High-Strength Premixes in the United Kingdom

    Jun 2018

    The long-term decline in sales of RTDs/high-strength premixes will continue due to several underlying factors. Lifestyle trends encouraging the proliferation of the cocktail culture are leading consumers away from premixes towards mixing their own ...

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    Spirits in the United Kingdom

    Jun 2018

    Spirits was the only category to see positive volume growth in 2017, with other alcoholic drinks categories either flat or declining. Lifestyle trends, notably the cocktail culture, continue to be a major factor as consumers search for the latest ...

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    Wine in the United Kingdom

    Jun 2018

    Although per capita wine consumption is relatively low in the UK compared to other Western European countries, per capita sparkling wine consumption is among the highest. Total volume sales of champagne continue to decline in the UK as consumers look...

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    Strategy Briefing

    Strategy Briefing

    Reinventing Beauty Store-Based Formats in the United Kingdom

    Jun 2018

    The store remains key in beauty purchases, as it enables consumers to try and feel products. Changing consumer behaviour has led retailers to re-assess their physical estate, using the space more creatively, with an emphasis on experience. Customers ...

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    Cat Food in the United Kingdom

    May 2018

    Urbanisation, smaller living space, desire for companionship and the increasing number of single-person households made owning cats more attractive than larger dogs, particularly with men in 2017. However, retail value and volume sales declined as ...

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    Dog Food in the United Kingdom

    May 2018

    Increasing urbanisation makes it difficult to own large pets and live in smaller rented properties resulting in an increase in ownership of smaller dog breeds (but overall decline in dog ownership), leading to the poor performance of dog food in ...

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    Other Pet Food in the United Kingdom

    May 2018

    The relative convenience of “pocket pets” and their exotic appeal saw reptile ownership increase and drove retail value growth of small mammal/reptile food in 2017. While, historically, small mammals such as guinea pigs and rabbits were popular pets ...

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    Pet Care in the United Kingdom

    May 2018

    Decreasing dog ownership and declining volumes per purchase as shoppers choose smaller pack sizes and make fewer trips to retail outlets led to retail volume decline in pet care in the UK at the end of the review period. Demand for premium will allow...

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    Pet Products in the United Kingdom

    May 2018

    The humanisation trend where pets became fully-fledged family members, saw consumers spending more on their pets. As such, pet products is expected to be resilient to economic slowdown and will continue to outperform growth in pet food, which largely...

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    Baby and Child-Specific Products in the United Kingdom

    May 2018

    Birth rates in the UK are expected to decline over the forecast period. While the same trend is set to have an impact on several categories, baby and child-specific products will experience something of a paradox. When it comes to beauty and personal...

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    Country Report

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    Bath and Shower in the United Kingdom

    May 2018

    Demand for brands offering a luxury wellness experience at home will continue over the forecast period with this trend also being represented in bath foams and bath oils, both of which are growing in popularity. Moreover, megatrends that are ...

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    Colour Cosmetics in the United Kingdom

    May 2018

    The best performance in colour cosmetics in 2017 was achieved by the premium segment as consumers are willing to spend more for premium products in this category. With the devaluation of the pound, tourists and non-UK consumers are helping boost ...

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    Country Report

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    Deodorants in the United Kingdom

    May 2018

    The deodorants category is mature, and therefore prices must be competitive, whilst packaging must provide consumers with convenience. Deodorant sprays continued to benefit from the compressed format launched in 2014 by Unilever and which has since ...

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