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Market Research for the United States of America

Euromonitor publishes reports on industries, consumers and demographics in the US.

  • Industry specific reports offer insight into market size and market share in US; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in US report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • USA in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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Country Report

Other Hot Drinks in the US

Other hot drinks in the US continued to slide in terms of total volume in 2014, largely in line with the historic period. Other hot drinks in the US comprises chocolate-based flavoured powder drinks and malt-based hot drinks. These flavoured powdered...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Hot Drinks in the US

Hot drinks continued to grow robustly in 2014, as consumer interest in the category continues to grow. Some of this can be attributed to a rebounding economy with many Americans returning to work, resulting in an increased desire for a morning cup of...

Feb 2015 | US$1,900 | Add to cart | View details

Country Report

Tea in the US

The tea market continues to move heavily toward premiumisation, as tea drinkers become more focused on quality and bold flavours. Many tea drinkers, especially younger ones, are embracing more expensive tea brands, like Teavana, that have unique ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in the US

Pods remained the major growth driver in the US coffee market in 2014, as the convenient coffee category continues to captivate consumers. Fresh ground coffee pods have seen colossal growth from the popularity of the Keurig brewing machine. The vast ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Luxury Goods in the US

Retail value sales of luxury goods in the US have increased annually since 2010. After registering peak double-digit growth in 2011, luxury goods slowed down in consecutive years as pent-up demand from the recession began to fade and the market began...

Feb 2015 | US$1,100 | Pages: 68 | Add to cart | View details

Country Report

Financial Cards and Payments in the US

The pendulum of credit card spending has finally swung back towards personal cards, after growth had been primarily driven by corporate spending following the recession. While corporate coffers are still quite full, there is less government interest ...

Feb 2015 | US$1,900 | Pages: 85 | Add to cart | View details

City Review

Miami City Review

In 2013, Miami registered the second largest share of GVA derived from services among world's major cities, with commerce accounting for 28% of Miami's GVA. Miami's economy is greatly shaped by the area's attractiveness to tourists and its role as a ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Los Angeles City Review

With 13.1 million inhabitants in 2013, Los Angeles is the second largest city in the US. The city concentrates television and film production, and is often referred to as the world's entertainment capital. Besides creative industries, well-developed ...

Feb 2015 | US$650 | Pages: 22 | Add to cart | View details

City Review

Phoenix City Review

Phoenix is one of the major economic centres in the US Southwest thanks to its good geographic location, trade and tourism activities. The city is also a hub of outsourced activities in business services. Strong economic potential, cheap housing and ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Philadelphia City Review

Philadelphia derives economic strength from its advantageous location half way between New York and Washington, as well as relatively low business operation costs. In 2013, GVA produced per employee was 17% higher in the city than in the rest of the ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Boston City Review

Boston is a highly innovative, knowledge-based economy, with a GDP of US$347 billion in 2013. Finance, professional services, healthcare and education are thriving industries in the metropolis. Yet, despite Boston's abundant job opportunities and ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

New York City Review

New York is the world's leading city by business services GVA - not least thanks to the thriving finance industry in the city. The high-value-added jobs in business services and high labour productivity make the city's population the most affluent in...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Washington City Review

Washington has more to offer than being "a government city". It is one of the most post-industrial metropolises in the US. Business services is the leading sector in the city's economy, claiming an outstanding 43% of local GVA in 2013. Washington ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Chicago City Review

Chicago has a well-developed financial and professional services industry, thanks to the availability of an educated workforce, beneficial business environment and high quality of life. The city is a major financial centre in North America. In 2013, ...

Feb 2015 | US$650 | Pages: 22 | Add to cart | View details

Global Briefing

The Rise of Luxury Spending and High Income Earners in Emerging Markets

The global picture of wealth is changing and the number of high income earners in emerging markets is rising rapidly. This briefing will provide some insight into the profiles and spending habits of high income earners and long-term forecasts for ...

Feb 2015 | US$1,200 | Pages: 41 | Add to cart | View details

Country Report

Consumer Lending in the US

Outside of the two credit categories that have made headlines in recent years (mortgages and education), most of the rest of the credit industry has seen healthy gains. In some categories this has been reflected as increased consumer demand, a side ...

Jan 2015 | US$1,900 | Pages: 20 | Add to cart | View details

Global Survey Report

Consumer Types: United States

Passport Survey explores the preferences and behaviours of five consumer types in the US across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. Results are based on ...

Jan 2015 | US$1,500 | Pages: 52 | Add to cart | View details

City Review

San Jose City Review

San Jose, Latin America's leading location for outsourcing activities, accounts for an impressive 67% of total GVA from business services in Costa Rica. Numerous multinationals are attracted to the city for its well-educated and bilingual employed ...

Dec 2014 | US$650 | Pages: 22 | Add to cart | View details

Country Report

Packaged Food in the US

Packaged food sales continue to grow at a steady rate amidst the on-going recovery. As an immediate result of the recession value sales growth of packaged food decelerated as many areas witnessed consumers trading down. With the economy moving again ...

Dec 2014 | US$6,500 | Pages: 314 | Add to cart | View details

Country Report

Chilled Processed Food in the US

Chilled processed food continued to be attractive to consumers for offering convenience with a fresh and healthy feel. However, these products are also difficult and expensive to transport and store and this cost is passed on to the consumer in the ...

Dec 2014 | US$900 | Pages: 77 | Add to cart | View details

Country Report

Dried Processed Food in the US

Brown rice is continuing its rise in the American diet. Despite generally being less difficult to manufacture than white rice, brown rice sells at a premium for its health connotations. The brand Goya is also pushing the rise in rice. In 2013, Goya ...

Dec 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Frozen Processed Food in the US

Products which are perceived to be fresh and healthy are leading category growth, continuing to change the American perception of frozen processed food. With products like Alexia booming in frozen potatoes and new technologies being applied to freeze...

Dec 2014 | US$900 | Pages: 82 | Add to cart | View details

Country Report

Ready Meals in the US

The predicted marginal value growth in ready meals in 2014 shows an improvement over the previous two years which showed 1% value decline. During the review period, volume growth experienced a high point of marginally positive growth with all other ...

Dec 2014 | US$900 | Pages: 80 | Add to cart | View details

Country Report

Canned/Preserved Food in the US

2014 witnessed a continuation of the trend of Americans buying less and less canned food. As the economy recovers and Americans are increasingly drawn towards healthier options, canned and preserved food on the whole seems less appealing than fresh ...

Dec 2014 | US$900 | Pages: 78 | Add to cart | View details

Country Report

Soup in the US

Despite efforts by soup producers to grow sales, it is expected that retail volume sales of soup will decline by 1% in 2014, while current value sales grow by 1%. Soup makers have been introducing new varieties and supporting them with marketing ...

Nov 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in the US

Health focuses continued to drive growth for snacks, as consumers increasingly demanded appetising snacks that did not add to their waistlines or conflict with their dietary restrictions. This helped lead to incredible growth in ready-to-eat popcorn ...

Nov 2014 | US$900 | Pages: 80 | Add to cart | View details

Country Report

Noodles in the US

Americans have become more interested in Asian cuisine in recent years. In turn, rising knowledge about Asian food benefited sales of noodles. Noodles is not frequently consumed in the standard American diet outside of noodle casseroles. In contrast,...

Nov 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Pasta in the US

Although the US economy is continuing its recovery, and more Americans can afford to return to restaurants, retail volume sales of pasta are poised to grow by just 1% in 2014. Pasta’s relative convenience, low cost, and versatility make it a staple ...

Nov 2014 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in the US

Sales of sauces, dressings and condiments benefited from new launches, especially premium products from numerous small companies and new wet cooking sauces. As the US economy steadily recovered, some consumers returned to foodservice outlets, while ...

Nov 2014 | US$900 | Pages: 88 | Add to cart | View details

Country Report

Oils and Fats in the US

As the US economy slowly recovers, consumers resumed their dining out. In turn, fewer people are cooking at home. Affluent consumers, in particular, are feeling more confident about the economy and patronising restaurants. This trend is negatively ...

Nov 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Snack Bars in the US

Many producers of snack bars continued to push the health aspects of their products to attract consumers in 2014. Many snack bars started to highlight their use of all natural, organic, and non-GMO ingredients. Many consumers are concerned about the ...

Nov 2014 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Spreads in the US

Nut and seed based spreads is beginning to experience increased diversity with more brands pushing into spreads with base ingredients different to peanut butter. Traditionally, peanut butter spreads comprised the vast majority of nut and seed based ...

Nov 2014 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Baked Goods in the US

Consumers gravitated towards both indulgent and health-oriented products in 2014. On the indulgence side, cake and pastry producers launched more indulgent varieties to appeal to tastes of younger consumers. On the health-oriented side of baked ...

Nov 2014 | US$900 | Pages: 66 | Add to cart | View details

Country Report

Biscuits in the US

Biscuits relied on flavour and product innovation to drive growth in 2014. During the year, major brands like Oreo, Ritz, and Chips Ahoy! released new flavour varieties like ice cream or bacon to help increase consumer interest. In addition to the ...

Nov 2014 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Breakfast Cereals in the US

Americans continued to turn away from breakfast cereals to other breakfast alternatives in 2014. In turn, current value sales of breakfast cereals are set to decline by 2% in 2014. Consumers are turning to more convenient products such as Greek ...

Nov 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Ice Cream in the US

The predicted volume decline and flat value growth of ice cream in 2014 are largely the result of long running factors, such as a recovering economy, as well as new ones, like inconsistent weather. A rise in consumer confidence and incomes allowed ...

Nov 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Bakery in the US

Artisanal is expected to witness a small increase in its value share in 2014, reaching to 51%. The economic recovery in the US, while uneven, benefited higher-income consumers and in turn allowed this group to purchase the higher-priced artisanal ...

Nov 2014 | US$1,900 | Pages: 92 | Add to cart | View details

Country Report

Spectacles in the US

After a long period of gradual decline, spectacles have once again become popular in the US largely due to the normalisation of the “hipster” culture. In the early and mid-2000s, people preferred contact lenses for their lack of inhibition and ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Contact Lenses in the US

Internet retailing of contact lenses continued to grow in 2014 to reach US$728 million, passing the US$700 million mark for the first time. E-commerce channels have been successful in this field because they are able to offer convenience and have ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Eyewear in the US

Eyewear registered the same amount of growth in 2014 as it did on a compounded annual basis during the review period from 2009 to 2014. Given that eyewear is generally a necessity, it operates under relatively stable supply and demand forces at the ...

Nov 2014 | US$1,100 | Pages: 37 | Add to cart | View details

Global Briefing

Where Will Growth Come From? Emerging Markets in Pet Care

A swelling urban middle class has proven to be fertile soil for pet care sales in emerging markets over recent years, with pet ownership increasingly as local consumers become more Westernised. While an economic slowdown in Brazil and Russia and ...

Nov 2014 | US$1,200 | Pages: 53 | Add to cart | View details

Country Report

Drinking Milk Products in the US

The strong rise in the price of cow’s milk will lead to current value gains in drinking milk products in 2014 although demand for drinking milk products will continue to decline in retail volume terms. Retail volume sales of fresh/pasteurised milk ...

Nov 2014 | US$900 | Pages: 79 | Add to cart | View details

Country Report

Gum in the US

Gum continues to face declines in 2014, as young consumers remain uninterested in chewing gum. Starting in 2010, just following the conclusion of the recession, gum sales began to decline and have yet to find growth since that year. Some of this ...

Nov 2014 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Meal Replacement in the US

Convalescence products registered a slowdown in demand in 2013 and into 2014. After growing by 14% in 2011 and by 17% in 2012, value sales of convalescence rose by 3% in 2013 and by 2% in 2014. However, the overall slowdown is due to a reduction in ...

Nov 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Other Dairy in the US

Other dairy recorded a current value increase of 2% in 2014 to reach sales of US$8 billion. This increase was higher than the 1% CAGR over the review period, which was negatively impacted by a 2% decline in 2012. Value sales growth will primarily ...

Nov 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Sugar Confectionery in the US

In 2012, chocolate confectionery manufacturers began a large scale push towards miniaturised versions of their most popular products. In 2014, sugar confectionery also saw a huge influx of miniaturised products for many of the same reasons as ...

Nov 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in the US

Yoghurt and sour milk products has grown by offering multiple flavours, health and wellness benefits, and convenience. Demand for Greek yoghurt and kefirs remains strong. Greek yoghurt has moved from a niche product found only in health food stores, ...

Nov 2014 | US$900 | Pages: 74 | Add to cart | View details

Country Report

Baby Food in the US

With a gradual improvement in the US economy, birth rates are going up. After declining from 2007 to 2012, the number of births in the US was up slightly in 2013, according to provisional data published in May 2014 by the CDC (Centers for Disease ...

Nov 2014 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Cheese in the US

Growth in the US cheese industry is being driven by unprocessed cheese as consumers seek out higher quality foods. Within the food industry, affluent shoppers are looking for artisanal, handcrafted, and small batch foods. Within the cheese industry, ...

Nov 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Chocolate Confectionery in the US

Following a large number of miniaturised offerings by major brands in 2013, manufacturers continued to bet on this new product format with miniaturised versions introduced for more of their brands. Hershey and Mars both released miniaturised versions...

Nov 2014 | US$900 | Pages: 69 | Add to cart | View details
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