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Market Research for the United States of America

Euromonitor publishes reports on industries, consumers and demographics in the US.

  • Industry specific reports offer insight into market size and market share in US; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in US report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • USA in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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Country Report

Packaged Food in the US

Packaged food sales continue to grow at a steady rate amidst the on-going recovery. As an immediate result of the recession value sales growth of packaged food decelerated as many areas witnessed consumers trading down. With the economy moving again ...

Dec 2014 | US$6,500 | Pages: 314 | Add to cart | View details

Country Report

Chilled Processed Food in the US

Chilled processed food continued to be attractive to consumers for offering convenience with a fresh and healthy feel. However, these products are also difficult and expensive to transport and store and this cost is passed on to the consumer in the ...

Dec 2014 | US$900 | Pages: 77 | Add to cart | View details

Country Report

Dried Processed Food in the US

Brown rice is continuing its rise in the American diet. Despite generally being less difficult to manufacture than white rice, brown rice sells at a premium for its health connotations. The brand Goya is also pushing the rise in rice. In 2013, Goya ...

Dec 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Frozen Processed Food in the US

Products which are perceived to be fresh and healthy are leading category growth, continuing to change the American perception of frozen processed food. With products like Alexia booming in frozen potatoes and new technologies being applied to freeze...

Dec 2014 | US$900 | Pages: 82 | Add to cart | View details

Country Report

Ready Meals in the US

The predicted marginal value growth in ready meals in 2014 shows an improvement over the previous two years which showed 1% value decline. During the review period, volume growth experienced a high point of marginally positive growth with all other ...

Dec 2014 | US$900 | Pages: 80 | Add to cart | View details

Country Report

Canned/Preserved Food in the US

2014 witnessed a continuation of the trend of Americans buying less and less canned food. As the economy recovers and Americans are increasingly drawn towards healthier options, canned and preserved food on the whole seems less appealing than fresh ...

Dec 2014 | US$900 | Pages: 78 | Add to cart | View details

Country Report

Soup in the US

Despite efforts by soup producers to grow sales, it is expected that retail volume sales of soup will decline by 1% in 2014, while current value sales grow by 1%. Soup makers have been introducing new varieties and supporting them with marketing ...

Nov 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in the US

Health focuses continued to drive growth for snacks, as consumers increasingly demanded appetising snacks that did not add to their waistlines or conflict with their dietary restrictions. This helped lead to incredible growth in ready-to-eat popcorn ...

Nov 2014 | US$900 | Pages: 80 | Add to cart | View details

Country Report

Noodles in the US

Americans have become more interested in Asian cuisine in recent years. In turn, rising knowledge about Asian food benefited sales of noodles. Noodles is not frequently consumed in the standard American diet outside of noodle casseroles. In contrast,...

Nov 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Pasta in the US

Although the US economy is continuing its recovery, and more Americans can afford to return to restaurants, retail volume sales of pasta are poised to grow by just 1% in 2014. Pasta’s relative convenience, low cost, and versatility make it a staple ...

Nov 2014 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in the US

Sales of sauces, dressings and condiments benefited from new launches, especially premium products from numerous small companies and new wet cooking sauces. As the US economy steadily recovered, some consumers returned to foodservice outlets, while ...

Nov 2014 | US$900 | Pages: 88 | Add to cart | View details

Country Report

Oils and Fats in the US

As the US economy slowly recovers, consumers resumed their dining out. In turn, fewer people are cooking at home. Affluent consumers, in particular, are feeling more confident about the economy and patronising restaurants. This trend is negatively ...

Nov 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Snack Bars in the US

Many producers of snack bars continued to push the health aspects of their products to attract consumers in 2014. Many snack bars started to highlight their use of all natural, organic, and non-GMO ingredients. Many consumers are concerned about the ...

Nov 2014 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Spreads in the US

Nut and seed based spreads is beginning to experience increased diversity with more brands pushing into spreads with base ingredients different to peanut butter. Traditionally, peanut butter spreads comprised the vast majority of nut and seed based ...

Nov 2014 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Baked Goods in the US

Consumers gravitated towards both indulgent and health-oriented products in 2014. On the indulgence side, cake and pastry producers launched more indulgent varieties to appeal to tastes of younger consumers. On the health-oriented side of baked ...

Nov 2014 | US$900 | Pages: 66 | Add to cart | View details

Country Report

Biscuits in the US

Biscuits relied on flavour and product innovation to drive growth in 2014. During the year, major brands like Oreo, Ritz, and Chips Ahoy! released new flavour varieties like ice cream or bacon to help increase consumer interest. In addition to the ...

Nov 2014 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Breakfast Cereals in the US

Americans continued to turn away from breakfast cereals to other breakfast alternatives in 2014. In turn, current value sales of breakfast cereals are set to decline by 2% in 2014. Consumers are turning to more convenient products such as Greek ...

Nov 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Ice Cream in the US

The predicted volume decline and flat value growth of ice cream in 2014 are largely the result of long running factors, such as a recovering economy, as well as new ones, like inconsistent weather. A rise in consumer confidence and incomes allowed ...

Nov 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Bakery in the US

Artisanal is expected to witness a small increase in its value share in 2014, reaching to 51%. The economic recovery in the US, while uneven, benefited higher-income consumers and in turn allowed this group to purchase the higher-priced artisanal ...

Nov 2014 | US$1,900 | Pages: 92 | Add to cart | View details

Country Report

Spectacles in the US

After a long period of gradual decline, spectacles have once again become popular in the US largely due to the normalisation of the “hipster” culture. In the early and mid-2000s, people preferred contact lenses for their lack of inhibition and ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Contact Lenses in the US

Internet retailing of contact lenses continued to grow in 2014 to reach US$728 million, passing the US$700 million mark for the first time. E-commerce channels have been successful in this field because they are able to offer convenience and have ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Eyewear in the US

Eyewear registered the same amount of growth in 2014 as it did on a compounded annual basis during the review period from 2009 to 2014. Given that eyewear is generally a necessity, it operates under relatively stable supply and demand forces at the ...

Nov 2014 | US$1,100 | Pages: 37 | Add to cart | View details

Global Briefing

Where Will Growth Come From? Emerging Markets in Pet Care

A swelling urban middle class has proven to be fertile soil for pet care sales in emerging markets over recent years, with pet ownership increasingly as local consumers become more Westernised. While an economic slowdown in Brazil and Russia and ...

Nov 2014 | US$1,200 | Pages: 53 | Add to cart | View details

Country Report

Drinking Milk Products in the US

The strong rise in the price of cow’s milk will lead to current value gains in drinking milk products in 2014 although demand for drinking milk products will continue to decline in retail volume terms. Retail volume sales of fresh/pasteurised milk ...

Nov 2014 | US$900 | Pages: 79 | Add to cart | View details

Country Report

Gum in the US

Gum continues to face declines in 2014, as young consumers remain uninterested in chewing gum. Starting in 2010, just following the conclusion of the recession, gum sales began to decline and have yet to find growth since that year. Some of this ...

Nov 2014 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Meal Replacement in the US

Convalescence products registered a slowdown in demand in 2013 and into 2014. After growing by 14% in 2011 and by 17% in 2012, value sales of convalescence rose by 3% in 2013 and by 2% in 2014. However, the overall slowdown is due to a reduction in ...

Nov 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Other Dairy in the US

Other dairy recorded a current value increase of 2% in 2014 to reach sales of US$8 billion. This increase was higher than the 1% CAGR over the review period, which was negatively impacted by a 2% decline in 2012. Value sales growth will primarily ...

Nov 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Sugar Confectionery in the US

In 2012, chocolate confectionery manufacturers began a large scale push towards miniaturised versions of their most popular products. In 2014, sugar confectionery also saw a huge influx of miniaturised products for many of the same reasons as ...

Nov 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in the US

Yoghurt and sour milk products has grown by offering multiple flavours, health and wellness benefits, and convenience. Demand for Greek yoghurt and kefirs remains strong. Greek yoghurt has moved from a niche product found only in health food stores, ...

Nov 2014 | US$900 | Pages: 74 | Add to cart | View details

Country Report

Baby Food in the US

With a gradual improvement in the US economy, birth rates are going up. After declining from 2007 to 2012, the number of births in the US was up slightly in 2013, according to provisional data published in May 2014 by the CDC (Centers for Disease ...

Nov 2014 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Cheese in the US

Growth in the US cheese industry is being driven by unprocessed cheese as consumers seek out higher quality foods. Within the food industry, affluent shoppers are looking for artisanal, handcrafted, and small batch foods. Within the cheese industry, ...

Nov 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Chocolate Confectionery in the US

Following a large number of miniaturised offerings by major brands in 2013, manufacturers continued to bet on this new product format with miniaturised versions introduced for more of their brands. Hershey and Mars both released miniaturised versions...

Nov 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Dairy in the US

Kraft Foods remained the leader in cheese in the US in 2014, with a value share of 31%, down one percentage point from 2013. The company owes its position to its dominance in processed cheese through its Kraft Singles and Philadelphia brands. Kraft ...

Nov 2014 | US$1,900 | Pages: 108 | Add to cart | View details

Country Report

Confectionery in the US

Chocolate confectionery in the US continues to be characterised by two companies. In 2014, Hershey and Mars accounted for a combined 65% share of overall value sales. No other company in the category maintains a share of higher than 5%.

Nov 2014 | US$1,900 | Pages: 84 | Add to cart | View details

Country Report

Cafés/Bars in the US

The 4% increase in value sales in 2013 matched the strong growth of 2012, further cementing consumers’ increasing interest in the products and culture of cafés and bars, with revenue continuing to be driven by longer stays and higher bills. In ...

Nov 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Fast Food in the US

With a 4% increase in total value sales in 2013, following 2012’s 5% increase, fast food has experienced a good two years. The 3% growth in outlets in 2013 was encouraging, especially given the added difficulty in both financing and operating ...

Nov 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Full-Service Restaurants in the US

2013 saw some growth for the full-service restaurants category, especially in light of slow to negative growth since 2008. The category is characterised by a sense of cautious optimism, with industry insiders looking forward to more recovery in 2014....

Nov 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Consumer Foodservice in the US

Although the economy improved in 2013, the restaurant industry has not quite caught up. 2013 saw the most positive value growth for the industry over the review period 2008-2013, however, improvement from the 2009 recession has not matched recovery ...

Nov 2014 | US$1,900 | Pages: 140 | Add to cart | View details

Country Report

Self-Service Cafeterias in the US

Self-service cafeterias, typically a regional phenomenon, are most common in the West South Central and South Atlantic regions of the US, a fact that places a substantial cap on expansion opportunities, especially given the volume of customers one ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Street Stalls/Kiosks in the US

Street stalls/kiosks is a category characterised by innovative vigour and inhibiting structure, a position that both helps and hinders growth in equal parts. The fact that food trucks have begun to inspire their own subcultures is used as a draw to ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in the US

100% home delivery/takeaway ceased its post-recession rebound in 2013, posting a slight decline in value sales and 2% growth in outlets in 2013. Transactions also grew by a healthy 4%, indicating Americans’ enduring desire for pizza. Increasing ...

Nov 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Jewellery in the US

Mid-tier brands were the biggest winners of 2013 with Kay Jewelers (NBO Sterling Jewelers Inc), Pandora and Blue Nile all recording double-digit growth; Pandora had a particularly strong year as the Danish company registered 20% growth to break the ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Personal Accessories in the US

Value growth in personal accessories for 2014 is expected to be less aggressive than it has been in recent years. This pattern of declining value growth began in 2011, and is largely a consequence of market normalisation following the recession in ...

Nov 2014 | US$1,100 | Pages: 67 | Add to cart | View details

Country Report

Watches in the US

Smartwatches were first introduced into the US market in the early 2000s, but the technology of the era only provided for products that consumers deemed too expensive with poor usability. However, in 2013, major manufacturers felt that technological ...

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Writing Instruments in the US

In 2002, internet retailing constituted less than 1% of the distribution share for writing instruments; in 2013, internet retailing overtook hypermarkets to become the second largest distribution channel and is expected to grow further in 2014 to ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bags and Luggage in the US

The recession in 2008 caused value decline in just about every product category across the board. However, in the bags and luggage category, the recession forced consumers who had typically purchased high-end luxury goods during pre-recession times ...

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Motor Vehicles, Trailers and Semi-trailers in USA: ISIC 34

US motor vehicles, trailers and semi-trailers market value up 3% in 2013 due to volume growth and average price increase. Industry’s production grows 3% in 2013 thanks to increasing sales of new vehicles and efficiency gains among car producers. ...

Nov 2014 | US$600 | Pages: 30 | Add to cart | View details

Country Report

Collection and Distribution of Water in USA: ISIC 41

Underpinned by prices of water, the US market grows by 5% annually in 2013, reaching a value of US$15.0 billion. Long-term trends indicated shrinking per capita water consumption, although data for most recent years is lacking. Maintenance costs ...

Nov 2014 | US$600 | Pages: 23 | Add to cart | View details

Country Report

Construction in USA: ISIC 45

Led by a spur in residential construction, the US construction market is finally showing stronger signs of recovery and records its first year of positive growth in 2013. As consumer confidence improves and unemployment is declining, new homes are ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Sale, Maintenance and Repair of Motor Vehicles, Retail Sale of Automotive Fuel in USA: ISIC 50

Industry turnover increases 4% in 2013, driven by growing new car sales and need to repair ageing car fleet. Transport industry continues switching to trucks with diesel engines, increasing sales of diesel fuel. Number of companies in industry ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details
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