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Market Research for the United States of America

Euromonitor publishes reports on industries, consumers and demographics in the US.

  • Industry specific reports offer insight into market size and market share in US; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in US report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • USA in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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Country Report

Gardening in the US

Caring for the lawn and garden remains a very popular weekend activity for many US households. According to data from the National Gardening Association, over 70% of US households spend time and money taking care of their lawns and gardens. At the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in the US

From 2007-2009, value sales of home furnishings fell sharply. For a category which had seen value sales grow consistently since 1999, the recession in the US created a perfect storm. First, retail purchases of home furnishings are closely tied to ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Home Improvement in the US

Home improvement in the US is split between two large and diverse groups. On the one hand there is a large number of DIY enthusiasts who relish the opportunity to work with their hands. These consumers like to spend weekends on projects around the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Homewares in the US

Homewares are starting to become smaller to better fit more restricted urban living spaces. This has led to a reduction in the size of many of the multipack offerings by companies, which are attempting to put out more products that fit the needs of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in the US

Following the recession in 2007, almost all of home and garden witnessed a severe contraction in retail sales. As the economy began to recover, sales rebounded as consumers began to invest in homes again. In 2013, sales have started to flatten out. ...

Jul 2014 | US$1,900 | Add to cart | View details

Country Report

Cat Food in the US

Relative to 2013’s trends and development, during 2014, no significant changes are expected in cat food. The category will continue to derive most of its growth from high value growth rates in cat treats and in the premium dry and wet cat food ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Dog Food in the US

2013 lived up to prior year market expectations with volume sales growing at less than 1%. The decelerated, yet positive growth reflects the effects of the dog population’s dynamics, which, whilst exhibiting a constant growth of 1% a year, translate ...

Jul 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Other Pet Food in the US

The main characteristic for other pet food during 2013 was a rebound (relative to previous years) in other pet populations. Other pet populations achieved positive growth in 2013 for the first time after several years in decline, primarily due to ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Pet Care in the US

US pet care growth improved in 2013 due to moderately improved volume sales and especially through ongoing product premiumisation. Dog and cat treats and non-therapeutic premium pet food led the pet food industry’s growth. The increased humanisation ...

Jul 2014 | US$1,900 | Pages: 75 | Add to cart | View details

Country Report

Pet Products in the US

Through the humanisation of pets, US value sales of pet care per pet continue to exceed those of comparable developed markets, with Americans continuously increasing their spending on pets over the review period despite challenging economic ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Deodorants in the US

Deodorants, a highly homogenous category, is underpinned by highly inelastic demand from a population that considers proper hygiene to basically be mandatory within the confines of normal society. As this has been the case for years now, deodorants ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Depilatories in the US

Low single-digit growth from women’s razors and blades was not enough to lift the overall depilatories category into positive growth territory in 2013, thanks to declines in both hair removers/bleaches and women’s pre-shave. With sales of US$1.0 ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Fragrances in the US

Reduced interest in celebrity fragrances and an absence of blockbuster launches negatively affected fragrances in 2013. After growing by 9% in 2011 and by 2% in 2012, sales of fragrances declined by 2% in current value terms in 2013. Strong growth in...

Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Hair Care in the US

Hair care grew by 2% in current value terms in 2013, rising to US$11.4 billion; this growth rate was above the review period CAGR of 1% from 2008-2013, but in line with the 2% CAGR from 2011-2013. Despite decent growth from conditioners and salon ...

Jul 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Men's Grooming in the US

The 1% increase in men’s grooming in current value terms in 2013 to US$6.1 billion glosses over an important distinction in the category; men’s shaving actually fell by 1%, whilst men’s toiletries was responsible for all the gain, growing by 3%. This...

Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Oral Care in the US

Oral care saw value sales increase by 2% in 2013, placing it roughly in line with the growth in the rest of the review period. Categories tend not to do particularly well or too poorly, considering that most people’s oral care routine is fairly ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Beauty and Personal Care in the US

After growing in 2011 and 2012, beauty and personal care in the US registered a similar, albeit less robust growth trajectory. Lower demand for mass-market products negatively affected beauty and personal care, despite demand for premium products ...

Jul 2014 | US$2,400 | Pages: 153 | Add to cart | View details

Country Report

Sets/Kits in the US

Sales of sets/kits were fairly flat in current value terms in 2013, after growing by 4% in 2012. Lower growth for fragrance sets in 2013 led to lower growth for overall sets/kits. As the US economy continued to improve in 2012, higher-income ...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Skin Care in the US

New product innovations drove value growth in skin care in 2013. Items such as blur creams and face oils promising to make skin look better proved popular with consumers. Blur creams are a skin care and colour cosmetics hybrid, as they contain both ...

Jul 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Baby and Child-Specific Products in the US

As the US economy continued its recovery, Americans began to feel more confident about its growth, making the country a more secure place to raise children. The number of births saw negligible growth in 2013, after declining by 3% in 2010, by 1% in ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Bath and Shower in the US

Seeing a current value increase of 4% in 2013, bath and shower maintained its pace of growth compared with the review period, during which it experienced a current value CAGR of 4%. Two facets drove this growth. The first was the sheer inelasticity ...

Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Colour Cosmetics in the US

As nail art began to decline in popularity, sales of nail polish slowed down in 2013, and contributed to lower growth for overall colour cosmetics. The excitement surrounding nail polish and new technologies such as nail polish strips, at-home gel ...

Jul 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Sun Care in the US

2013 marked the first year that sun care value sales declined in the last decade. Sun protection, which accounts for 86% of overall value sales, was the determining factor, with a current value decline of 2%, falling to US$1.4 billion. Self-tanning ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Apparel Accessories in the US

Apparel accessories remain a great way for consumers to stretch an outfit and increase its versatility but the category experienced negligible growth in current value terms for 2013. Overall the category remains commoditized but some areas did ...

Jul 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Childrenswear in the US

Baby and toddler wear showed its strongest growth in the post-recessionary era in 2013, as sales rose by 3% in current value terms and by 4% in volume terms. Value sales growth was slightly lower, as strong competition between retailers forced prices...

Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Footwear in the US

Athletic footwear underperformed total footwear in 2013, due to sales decrease in the outdoor footwear market of 9%. Sports footwear grew by 2% compared with 3% growth for overall footwear. Performance and sports-inspired footwear grew 2% and 6% ...

Jul 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Hosiery in the US

Socks increased by 1% in current value terms in 2013, and these items were especially strong in menswear. Men interested in fashion turned to socks as a way of adding colour and personality to an outfit. Socks are an avenue for men looking to add ...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Jeans in the US

Coloured jeans was one of the strong growth drivers in women’s jeans in 2012 and the early months of 2013. Sales of coloured jeans declined first along the coasts, but remained strong in the many parts of the interior of the US. As the coloured jeans...

Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Menswear in the US

Growth in menswear outpaced growth in womenswear in 2013, with growth of 3% and 2% in current value terms respectively. Menswear benefited from strong interest in overall appearance, as millennials have become increasingly sartorial. Younger men are ...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Apparel and Footwear in the US

Growth apparel and footwear in 2013 outpaced the review period average, but consumers continued to spend cautiously and shop around. Volume growth outpaced value growth, and 2013 was certainly a buyers’ market. Consumers remained patient, and took ...

Jul 2014 | US$1,900 | Pages: 116 | Add to cart | View details

Country Report

Sportswear in the US

Sports-inspired clothing is increasing in popularity in the US, and both apparel and footwear experienced 6% increases in current value sales in 2013. Overall sportswear experienced growth of 4% or higher in every year since 2010, and this inspired a...

Jul 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Womenswear in the US

Women wearing athletic apparel on a day-to-day basis continued to be an important fashion trend, and this is exemplified by the 9% current value growth posted by leggings in 2013. Yoga pants are commonly worn on a variety of occasions, because of ...

Jul 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Alcoholic Drinks in the US

Alcoholic drinks witnessed flat volume growth whilst value sales grew in 2013, thanks to the ongoing premiumisation trend across major categories, especially beer. Consumer trends continue to favour unique, diverse and upgraded offerings in liquor, ...

Jul 2014 | US$1,900 | Pages: 117 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in the US

In 2013, RTDs/high-strength premixes forged ahead with 13% volume growth, whilst value sales grew by 10% to reach US$5.3 billion. Whilst the growth has been uneven with few top-performing brands, the category continued to benefit from new line ...

Jul 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Spirits in the US

Total volume and value sales of spirits grew by 2% and 3%, respectively to reach US$62.1 billion in 2013. The category continued to steal shares away from beer and wine. The new generation of Americans are more adventurous and are willing to ...

Jul 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Wine in the US

In 2013, wine grew by 5% to reach US$40.3 billion. Wine maintained a 3% CAGR in both volume and value terms during the review period with continued recovery of the economy. On the supply side, 2013 saw the second consecutive bumper grape crop, which ...

Jul 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Beer in the US

In 2013, beer volume sales fell again after rising in 2012 – the first increase in three years. Overall, beer volume sales declined by 2% in 2013, whilst declining by 6% during the review period overall. Americans are continuing to decrease their ...

Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Cider/Perry in the US

Cider/perry continued to set record volume and value growth in 2013. Whilst volume sales grew by 64%, total value sales jumped by 69% to reach US$1.3 billion in 2013. The contraction of the US beer category has led many beer manufacturers and ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Baby Food Packaging in the US

Overall unit volume sales of baby food packaging were relatively flat in 2013, in line with the CAGR of the historic period. After declining from 2007 to 2011, the number of births in the US was flat in 2012, according to provisional data published ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in the US

Canned preserved foods unit sales continue to drop in 2013, declining by 1% in the year. During the height of the recession, canned/preserved food sales strengthened due to their affordability, but have since been negatively impacted by the recovery....

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Confectionery Packaging in the US

Major manufacturers launched miniature versions of their major brands in 2013 to help drive sales amongst the steadily growing snacking audience in the US. Snacking in-between meals has steadily become much more common amongst many consumers as a ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Dairy Packaging in the US

By providing health and wellness benefits, a wide range of flavours and convenience, yoghurt and sour milk products continue to grow. Consumer demand for Greek yoghurt and kefirs remains strong. Since 2009, Greek yoghurt has moved from a niche ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in the US

Sauces, dressings and condiments declined by 1% in 2013. After the beginning of the recession in 2009, many people stopped dining out in order to save money, and sauces were able to benefit greatly from increased at-home meals. With a steady recovery...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the US

While economists may debate whether or not the American middle class is actually disappearing, nappies/diaper/pants appears to have firmly set its focus on the tail-ends of the market. Kimberly-Clark first began experimenting with premium products in...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in the US

The spread of erratic weather patterns throughout the US was the cause of much concern for the many Americans who feel that the current culture wreaked havoc on the environment. Thus, there was a growing effort to live in an environmentally ...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Incontinence in the US

In 2012, leading incontinence brand Depend launched its Depend Underwear Variety Packs, which are displayed like real underwear in clear packaging in assorted eye-catching, gender-specific colours, prints and patterns. This product encapsulates the ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Tissue and Hygiene in the US

Current value growth for tissue and hygiene products in 2013 was on par with the review period average. The review period began with the financial crisis in 2008 and continued into full economy recovery by 2013. One would assume that the process of ...

Jun 2014 | US$2,400 | Pages: 70 | Add to cart | View details

Country Report

Retail Tissue in the US

Retail tissue is driven by people’s basic needs. Some products, like toilet paper, are more necessary than others, such as pocket handkerchiefs. In lieu of these differences, all of retail tissue was threatened by the growing cultural trend towards ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Sanitary Protection in the US

Over the review period, manufacturers set their focus on furthering personalisation and premiumisation in sanitary protection. U by Kotex, launched in 2010, was the first major venture in this direction. With coloured packaging, a shiny black folding...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Wipes in the US

In 2010, facial cleansing wipes was led by Procter & Gamble, and specifically through its Olay brand. Since then, Johnson & Johnson’s Neutrogena brand has almost doubled its share, Unilever Home & Personal Care USA’s Simple lifted its share by four ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details
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