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 Market Research for USA

Euromonitor publishes reports on industries, consumers and demographics in USA.

  • Industry specific reports offer insight into market size and market share in USA; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in USA report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • USA in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our USA statistics factfile.

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Consumer Lifestyle

Consumer Lifestyles in the US

The lingering effects of the economic downturn, particularly stubbornly high jobless rates, have resulted in continued consumer uncertainty. Nevertheless, the attitudes of many consumers are changing and, while they are not returning to their ...

Feb 2012 | $1,900| Add to cart | View details

Country Report

Beer in the US

Due to the recessionary issues over the most recent economic period, there has been a shift in Americans’ alcohol consumption from beer to wine and spirits. Over the 2006-2011 review period, overall beer volume declined by 3%, while wine and spirits ...

Feb 2012 | $900| Add to cart | View details

Country Report

Cider/Perry in the US

Volume sales of cider in the US grew by 20% in 2011, outpacing the 12% CAGR posted over the review period. This growth was largely attributed to the popularity of craft beer in the US and consumers’ desire to try new flavours and tastes. Familiarity ...

Feb 2012 | $900| Add to cart | View details

Country Report

Rtds/High-Strength Premixes in the US

RTDs/high-strength premixes declined by a 4% CAGR over the review period as a whole due to a lack of innovation and the removal of caffeine from the MillerCoors and Anheuser-Busch offerings. In 2011, sales of RTDs/high-strength premixes rebounded to ...

Feb 2012 | $900| Add to cart | View details

Country Report

Spirits in the US

Spirits benefited in 2011 from consumers switching from drinking beer to spirits. Beer – which still remains the nation’s favourite alcoholic beverage in terms of total volume sales – saw its volume sales fall by 2% in the three consecutive years ...

Feb 2012 | $900| Add to cart | View details

Country Report

Alcoholic Drinks in the US

Alcoholic drinks in the US continue to be marked by consumers shifting their purchases from beer towards spirits and wine. Although beer still remains the most popular alcoholic beverage in terms of total volume sales, its sales have continuously ...

Feb 2012 | $1,900| Add to cart | View details

Strategy Briefing

Consumer Buying Behaviour in the Recession: Global Online Survey

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor ‘s 2011 ...

Jan 2012 | $2,600| Add to cart | View details

Country Report

Dairy in the US

Dec 2011 | $1,900| Add to cart | View details

Country Report

Financial Cards and Payments in the US

The global recession continued to restrict economic growth in 2011 with unemployment expected to finish the year close to 9% and annual disposable income levelling out with only 0.2% growth. Further municipal and national debt levels have markets and...

Nov 2011 | $900| Add to cart | View details

Reference Book

International Marketing Data and Statistics 2012

International Marketing Data and Statistics 2012 is one of Euromonitor’s best-selling reference books. Now in its 36th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries.

Nov 2011 | $475| Add to cart | View details

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Reference Book

Reference Book

Reference Book