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Market Research on USA

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in USA.

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Euromonitor USA reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Luxury Goods in the US

The luxury goods category in the US remained by far the world’s largest and continued to experience positive current retail value growth in 2015. However, the growth was slower than in 2014, as sales of luxury goods to foreign tourists, especially ...

Feb 2016 | US$1,210 | Pages: 68 | Add to cart | View details

Company Profile

McDonald’s Corp in Consumer Foodservice

McDonald’s Corp is the largest restaurant company in the world, with a significant presence in every major world region. However, the brand’s performance suffered in 2014 and 2015, amidst changing consumer preferences, poor quality perception in key ...

Jan 2016 | US$570 | Pages: 40 | Add to cart | View details

Global Briefing

Growth Opportunities for Small Appliances in Developed Markets 2015-2020

Unlike in emerging markets, the growth opportunities for small appliances in developed markets lie in factors such as luxury, convenience, health-consciousness and “cocooning”, rather than rising disposable incomes. Since the growth in small ...

Jan 2016 | US$1,325 | Pages: 41 | Add to cart | View details

Global Briefing

New Product Development Trends in Consumer Health

Within the overall robust consumer health industry, innovation takes many shapes. From the newer, more efficacious ingredients unlocked by Rx-to-OTC switches, to innovative formats that make product adherence less burdensome, to the adoption of ...

Jan 2016 | US$1,325 | Pages: 47 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in the US

Apparel and footwear specialist retailers faced a challenging competitive environment in 2015 due to the increasing presence of e-commerce retailers, fragmentation and the ongoing need for new and fresh items in the fashion industry. Successful ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Direct Selling in the US

Direct selling grew by just 2% in current value terms in 2015 as the leading players continued to suffer from the impact of internet retailing, with many of them recording declining sales. In addition, unemployment remained low, impacting the number ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Grocery Retailers in the US

The US grocery channel is characterised by polarisation and consolidation. US grocery shoppers’ habits are becoming increasingly polarised as they are less interested in mid-market grocery products. Consumers are trading down when it comes to staple ...

Jan 2016 | US$990 | Pages: 59 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in the US

Health and beauty specialist retailers are strengthening their relationships with health care providers to support sales. With the new requirements of the Affordable Care Act, health records and related documents are becoming available ...

Jan 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in the US

The recovering economy was the main driver of sales at home and garden specialist retailers in 2015. Unemployment remained low and consumers felt more confident about planning home decoration and renovation projects. In addition, the housing market ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Homeshopping in the US

Homeshopping continued to decline in 2015 as it continued to suffer at the hands of internet retailing. The category’s overall performance continued to be broadly shaped by other homeshopping, with the two leading players in the channel being health ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Internet Retailing in the US

Internet retailing has become one of the most popular ways for consumers to shop in the US. Hence, in 2015, the channel recorded current value growth of 13%. Over the review period most store-based retailers had to add online platforms so as to be ...

Jan 2016 | US$990 | Pages: 60 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in the US

Bags and luggage specialist retailers posted a 1% increase in both number of outlets and current value sales in 2015. The category continued to be driven by sales of luxury bags and luggage from brands such as Hermès and Gucci. Overall, however, ...

Jan 2016 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Mixed Retailers in the US

Variety stores continued to post healthy current value growth of 6% in 2015, thus outperforming the wider mixed retailer channel, which recorded an increase of 1%. The growth of variety stores was fuelled by the increasing offer of grocery products ...

Jan 2016 | US$990 | Pages: 51 | Add to cart | View details

Country Report

Retailing in the US

Stable economic conditions supported the growth of retailing in 2015. Unemployment remained low, helping consumers to feel confident about the economy, in turn benefiting retailers. In addition, energy prices remained stable. Retailers took advantage...

Jan 2016 | US$2,100 | Pages: 148 | Add to cart | View details

Country Report

Vending in the US

Vending’s performance in 2015 was in line with the review period average thanks to steady demand for the products on offer. Sales were supported by the perceived convenience this channel offers to consumers in terms of ready availability and ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in the US

This channel is very competitive as technology is constantly advancing. It was challenging for electronics and appliance specialist retailers to keep costs low in 2015. To add to the challenge, online competitors have advantages in terms of cost ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Sleep Aids in the US

According to the CDC, insufficient sleep is a public health epidemic. Data from the National Health Interview Survey indicates that nearly 30% of adults reported an average of six hours or less of sleep per day, far less than the needed seven to ...

Dec 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Adult Mouth Care in the US

Mouth care is a relatively niche category, accounting for just 1% of total OTC remedies’ retail value sales in the US, but it is increasingly important for a growing number of consumers. Symptomatic treatment of periodontal disease, dry mouth ...

Dec 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Analgesics in the US

Bayer maintains its top position in retail sales value in analgesics, but Johnson & Johnson saw the fastest growth in analgesics due to regulatory changes and its new marketing efforts. In mid-2015, the FDA strengthened its warning for non-steroidal ...

Dec 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in the US

The 2015 allergy season in the US proved to be strong, but very short due to a very wet spring throughout the country. After a strong 2014 saw new product launches push the category to new heights, the relatively short 2015 season saw growth slightly...

Dec 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Dermatologicals in the US

Growth in retail sales of dermatologicals is being driven by the ageing US population. Approximately 20% of the US population is over the age of 60, and this is expected to increase to 22% by the end of the forecast period. Ageing skin loses collagen...

Dec 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Digestive Remedies in the US

Unhealthy diets, the ubiquity of fast-paced and stressful lifestyles and the ageing population support continued demand for digestive remedies in the US. The US diet is low in fibre and high in processed foods, which increases the need for laxatives ...

Dec 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Eye Care in the US

Standard eye care growth accelerated in 2015, surpassing growth in allergy eye care for the first time in four years. Growth drivers include increased use of electronic devices and contact lenses, LASIK surgeries, and environmental factors. Exposure ...

Dec 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Herbal/Traditional Products in the US

Herbal/traditional products showed steady growth over the years, with current value sales rising at a CAGR of 4% over the 2010-2015 review period. Rising awareness of some botanicals’ long tradition of use in other cultures as well as growing demand ...

Dec 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in the US

Whilst retail value sales growth in 2015 reached 4%, NRT smoking cessation aids is seeing a lacklustre performance due its shrinking customer base. Smoking in the US has declined from 21 of every 100 adults in 2005 to only 18 of every 100 adults. ...

Dec 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Consumer Health in the US

Consumer health in the US experienced another positive year in 2015. US consumers continued to show greater interest in over-the-counter (OTC) products for the purpose of self-medication/self-care to avoid the country’s high and rising costs of ...

Dec 2015 | US$2,650 | Pages: 131 | Add to cart | View details

Country Report

Sports Nutrition in the US

US is the largest market for sports nutrition in the world and the category experienced another positive year, with current retail value growth of 11% in 2015 to reach US$6.7 billion. In 2015, growth was driven by the rapid expansion of its ...

Dec 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Weight Management in the US

The US is the world’s largest weight management market, holding a 30% value share of global weight management sales in 2015. Over the historical period, the country has seen the prevalence of obesity stabilise. According to Euromonitor ...

Dec 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Wound Care in the US

Older individuals with chronic diseases often find themselves with wounds that are harder to heal and require greater use of wound care products. The US Centre for Disease Control reported that half of all adults, or 117 million people in 2012 had ...

Dec 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the US

Vitamins and dietary supplements continued to see current value growth of 4% in 2015, to reach US$27.2 billion. Demand for vitamins and dietary supplements remains positive in the US, despite recent debates about the health benefits and efficacy of ...

Dec 2015 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Packaged Food in the US

As consumers face busier schedules and are increasingly pressed for time, they are more frequently turning to snack foods in place of traditional sit-down meals. This helped snack foods to continue to outpace growth in staple food products throughout...

Dec 2015 | US$7,150 | Pages: 258 | Add to cart | View details

Country Report

Computers and Peripherals in the US

The faltering trajectory of tablets dominated the news in 2014 and 2015 as retail volume sales of tablets contracted for the first time since its explosive growth in 2010. When tablets first hit the market it was anticipated that its replacement ...

Dec 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Audio and Cinema in the US

The growth of Bluetooth-enabled speakers continued to dominate the headlines in 2015 as consumers increasingly rely on Bluetooth-enabled smartphones and tablets to stream music. Bluetooth speakers have run the gambit, including more durable designs ...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Imaging Devices in the US

Penetration rates for smartphones have grown precipitously in recent years. US smartphones penetration increased from 54% of households in 2010 to 174% of households in 2015 an indicator that smartphone ownership is fast becoming a part of everyday ...

Dec 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

In-Car Entertainment in the US

In-car entertainment continued to struggle in 2015, with retail volume sales falling by 8% to 16 million units. This decline is partially precipitated by the increased popularity of OEM products which provide consumers the opportunity to upgrade the ...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Mobile Phones in the US

Whilst larger phones have been available in the US through companies such as Samsung and HTC for a number of years, 2015 represented the first full year in which smartphones brand share leader Apple offered phones in the 4.7in (11.9cm) and 5.5in ...

Dec 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Consumer Electronics in the US

Sales of consumer electronics in 2014-2015 improved markedly over the dip witnessed in 2013-2014, but were not enough to post value growth above that of the review period. Maturation of many markets was attenuated by the explosive growth of the ...

Dec 2015 | US$2,640 | Pages: 81 | Add to cart | View details

Country Report

Portable Players in the US

Portable players continued to struggle in 2015 as the advent of more versatile technologies such as tablets and smartphones push many products toward obsolescence. The increasing prevalence of content streaming as the preferred method of media ...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Video in the US

Ultra-high-definition 4K televisions dominated the home video news in 2015. Television manufacturers took turns unveiling new 4K televisions throughout the year and pushed for sales through Christmas. Advertisers have seized on the increased ...

Dec 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Wearable Electronics in the US

Autonomous wearable electronics captured major attention in 2015. Apple’s announced its entry to the smartwatch market with the Apple Watch in September of 2014. Apple Watches began shipping in April 2015 and were accompanied by substantial media ...

Dec 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Rice, Pasta and Noodles in the US

Rice, pasta and noodles grew by 1% in current value terms and 2% in volume terms in 2015 to reach sales of US$7.8 billion and 2.1 million tonnes, these being fairly similar growth rates to the review period CAGRs of 2% and 1%, respectively.

Dec 2015 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in the US

The Heinz brand, which has always dominated ketchup in the US, expanded its product line in 2015 so as to compete more broadly across sauces, dressings and condiments. In February 2015, the brand launched Heinz Tomato Ketchup Blended with Sriracha ...

Dec 2015 | US$990 | Pages: 52 | Add to cart | View details

Country Report

Soup in the US

In 2015, soup registered current value growth of 4% and volume growth of 2% to reach sales of US$5 billion and 1.2 million tonnes, respectively, thus improving upon the 2% value CAGR and 1% volume CAGR decline of the review period. The success of ...

Dec 2015 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in the US

In 2015, trends favouring snack foods over traditional sit-down meals continued, driven by busy millennials looking to eat while on the go. One important driver of this trend has been the shrinking size of US households, leading many to eschew ...

Dec 2015 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in the US

Frozen processed fruit and vegetables remained flat in 2015 in both retail current value and volume terms at around sales of US$14.5 billion and 4,600 tonnes, respectively. The category struggled over the review period, posting a volume CAGR decline ...

Dec 2015 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Processed Meat and Seafood in the US

Processed meat and seafood posted a volume decline of 1% and a current value increase of 5% in 2015 to reach sales of 4.7 million tonnes and US$36.7 billion, respectively. The category’s volume decline was a poorer performance than the flat review ...

Dec 2015 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Ready Meals in the US

Ready meals posted a 1% decline in volume terms but a 1% increase in current value terms in 2015 to reach sales of 2.7 million tonnes and US$25.7 billion, respectively. This marked a slightly better performance than the review period average. The ...

Dec 2015 | US$990 | Pages: 47 | Add to cart | View details

Country Profile

USA: Country Profile

The economy will grow at a moderate but steady pace in 2015. Lower energy prices and a higher dollar hurt certain parts of the economy but the service sector will continue to be an important driver. Fears of an interest rate hike create uncertainty ...

Nov 2015 | US$150 | Pages: 10 | Add to cart | View details

Global Briefing

Biscuits and Snack Bars: Trends, Prospects and Competitive Landscape

The global biscuits and snack bars market is expected to reach US$104 billion in 2015. With white space opportunities in savoury biscuits and snack bars, biscuits is predicted to grow further over the forecast period. This briefing examines the ...

Nov 2015 | US$1,325 | Pages: 45 | Add to cart | View details

Country Report

Financial Cards and Payments in the US

Financial payments continued to show signs of recovery in 2015. Despite a slightly lower rate of growth in terms of the number of transactions in 2015 compared to the average for the review period, the performances of credit and charge cards ...

Nov 2015 | US$2,100 | Pages: 74 | Add to cart | View details
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