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Market Research on USA

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in USA.

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Euromonitor USA reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Away-From-Home Tissue and Hygiene in the US

Away-from-home tissue and hygiene witnessed a marginal uptick in growth in 2015 in the US. This has remained in line with overall population growth and an increase in outlet growth for businesses such as hotels and restaurants as well as an increase ...

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Incontinence in the US

A continued change in cultural attitudes towards incontinence continues to provide sales growth for the category. Additionally, increased exposure through innovative advertising campaigns such as Kimberly-Clark’s “Underwareness” for its Depend brand ...

Jun 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the US

Per capita volume use of nappies/diapers/pants for children aged 0-36 months increased in 2015 to 1,269.4. Low population growth of children remains as the biggest factor that could negatively affect volume sales growth of diapers.

Jun 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Tissue and Hygiene in the US

Tissue and hygiene continued its steady growth throughout 2015. Tissue and hygiene in the US is fairly saturated as most of the products are viewed as essential, so growth is mainly attributed to population growth. Growth in incontinence continues to...

Jun 2016 | US$2,650 | Pages: 62 | Add to cart | View details

Country Report

Retail Tissue in the US

US retail tissue sales reached US$18 billion in 2015, an increase of 1% on 2014. The US is a mature market for many consumer packaged goods – and retail tissue does not stray from this analysis. Due to high penetration rates for tissue products among...

Jun 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in the US

Sanitary protection reached current value sales of US$3.1 billion in 2015, up by 1%. Retail volume sales remained stable with 1% growth.

Jun 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Wipes in the US

Facial cleansing wipes was among the top performers within overall wipes during the review period with a current value CAGR of 6%. Johnson & Johnson’s Neutrogena brand within facial cleansing wipes led overall with a 27% value share. Johnson & ...

Jun 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Home Improvement in the US

DIY home improvement remains a thriving market in the US, with many consumers conducting a variety of home improvement projects themselves. US television features a number of programmes on stations such as HGTV (Home & Garden Television) that explore...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in the US

Home entertaining remains an important trend in the US as consumers seek to cook and entertain for friends and family. The visual appeal of products is critical to many consumers as they are looking for homewares that not only make the cooking ...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in the US

Home and garden sales increased again in 2015, with the market recording its sixth consecutive year of growth. Indeed, the recovering housing market helped to boost current value sales by 4%, the highest growth seen in home and garden since 2005. ...

Jun 2016 | US$2,100 | Pages: 50 | Add to cart | View details

Country Report

Home Furnishings in the US

The recovery of the housing market remained a critical story for home furnishings in the US in 2015. As the market stabilises and takes steps forward, sales of home furnishings have enjoyed growth and a stronger economic outlook.

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Gardening in the US

DIY gardening is often seen as a pleasurable pastime in the US. Yard maintenance is a common activity for homeowners, and gardening tasks such as mowing the lawn are frequently sources of summer income for many teenaged Americans who may mow lawns ...

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Profile

USA: Country Profile

The economy will slow in 2016. Contrary to expectations, lower oil prices appear to be hurting the economy rather than helping. This is partly due to the rapid expansion in domestic oil and gas drilling in recent years. A higher dollar is hurting ...

Jun 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Cat Food in the US

Although still lagging behind dog food, humanisation trends continue to shape cat food in the US. As demand gravitates toward higher-end wet foods, indulgent cat treats and premium brands, average unit prices continue to rise across cat food despite ...

May 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Dog Food in the US

As dog owners continue to humanise their companions with their own dietary trends, premium foods are expected to continue driving growth in dog food in 2016. High-protein and grain-free formulas will continue to drive growth, as will freeze-dried or ...

May 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Other Pet Food in the US

After a review period marked by declining sales and weak population growth for other pets, manufacturers can look forward to brighter prospects in 2016 thanks in part to the June release of Disney Pixar’s Finding Dory, the long-awaited sequel to the ...

May 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Pet Care in the US

Against the backdrop of weak pet population growth and a shift to smaller dog breeds, value growth in US pet care was once again driven primarily by rising average unit prices in 2015. As owners continue to humanise their pets, many are looking to ...

May 2016 | US$2,100 | Pages: 64 | Add to cart | View details

Country Report

Pet Products in the US

As millennials become increasingly important as pet owners and small dogs grow in popularity, pet humanisation trends continue to accelerate. As owners look to pamper their dogs and cats, they are investing more than ever in pet care products that ...

May 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Briefing

Digital Consumer - Connected Commerce: US

The willingness to make digital purchases continues to grow in the US, as consumers become more familiar with online buying across categories and offers become increasingly personalised and compelling. Remote payments are what most consumers think of...

May 2016 | US$250 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in the US

100% home delivery/takeaway operators in the US are mainly benefiting from the expansion of relatively nascent online ordering capabilities. Key operators have leveraged platforms across multiple devices to provide a more multi-faceted array of ...

May 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Cafés/Bars in the US

In 2015, specialist coffee shops – and to a lesser extent juice/smoothie bars – intensified their efforts to use technology to provide a more seamless consumer experience. For example, Jamba Juice rolled out a mobile application which enabled ...

May 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Consumer Foodservice By Location in the US

Foodservice through standalone outlets remained the largest category by far in 2015, albeit also the most mature. However, there are challenges to beginning operations in standalone locations. For example, the category does not benefit from the ...

May 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Fast Food in the US

The fierce level of competition between burger fast food operators intensified in 2015, with several players seeking to entice value-conscious consumers via creative prices and discount promotions as well as unique menu offerings. Wendy’s introduced ...

May 2016 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Full-Service Restaurants in the US

As digital technology has become more ubiquitous and capable, full-service operators have begun to recognise the benefits they can reap by employing this technology in unique ways, with their efforts intensifying in 2015. For example, Chili’s put ...

May 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Consumer Foodservice in the US

Consumer foodservice in the US continued to enjoy stable growth in 2015 in line with the review period average. The channel’s growth ran in parallel with the broader economy’s recovery following the 2008 recession. As unemployment in the US has ...

May 2016 | US$2,100 | Pages: 125 | Add to cart | View details

Country Report

Self-Service Cafeterias in the US

Traditional self-service cafeterias in the US remained on a downward trajectory in 2015 in terms of both value sales and number of outlets. Chains like Piccadilly Restaurants, which have seen a sharp decline in popularity over the last several years,...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Street Stalls/Kiosks in the US

State and local governments in 2015 continued to consider legislation regarding food truck operations, but while some legislative efforts would prove a boon to the food truck industry, others would constrain it. In an effort to support food trucks’ ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Briefing

Digital Consumer - Landscape: USA

The USA is defined by global leadership in digital services due to a vibrant start-up culture, skilled professionals and investment in new technologies. Access to mobile internet is widespread and consumers enjoy the latest smartphones. Internet ...

Apr 2016 | US$250 | Pages: 6 | Add to cart | View details

Country Report

Baby and Child-Specific Products in the US

Following the recession, many Americans are cautiously optimistic about the future of the economy and are choosing to have children. According to a December 2015 National Center for Health Statistics (NCHS) report, the number of births in the US ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Bath and Shower in the US

Bath and shower is dominated by soap, the sales of which totalled US$6.4 billion in 2015 to account for an 83% share of the category. Overall sales of soap grew by 3% in current value terms as Americans continued to place great importance on personal...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Colour Cosmetics in the US

Driven by the influence of Korean beauty as well as strong consumer demand, the facial make-up category is seeing a prolific level of innovation and new product development. Sales of BB/CC creams have risen dramatically from US$7 million in 2011, ...

Apr 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Deodorants in the US

Deodorants tends to be a category which grows solidly but rarely dramatically. It is fairly saturated and there are no major groups of potential consumers to encourage to start using deodorant products other than children reaching puberty. The ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Depilatories in the US

Depilatories in 2015 posted modest growth of 2% in current value terms. High-profile female celebrities embracing their body hair and the influence of feminist-led body positivity campaigns dampened demand to some extent but in general consumers have...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Fragrances in the US

Fragrances posted current value growth of 3% in 2015, up marginally from the review period CAGR and from just 1% in 2014. The ongoing economic recovery and plummeting fuel prices enabled consumers to increase their spending on fragrances in 2015. ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Hair Care in the US

Conditioners posted strong current value growth of 5% in 2015 to reach sales of US$2.4 billion, driven by the rise of “co-cleansing”, whereby consumers opt to use a cleansing conditioner to clean their hair instead of shampoo due to rising concerns ...

Apr 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Men's Grooming in the US

The most important story in men’s grooming continues to be the stellar growth of online sales of men’s shaving products. Internet sales reached US$342 million in 2015, the vast majority of which consisted of razors and blades. The biggest online ...

Apr 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Oral Care in the US

Oral care recorded current value growth of 3% in 2015, this being slightly stronger than the review period CAGR. Categories tend not to do particularly well or too badly in oral care given that most people’s oral care routines are fairly ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Beauty and Personal Care in the US

Beauty and personal care in the US registered a healthy performance in 2015, with current value growth being stronger than that of the previous year. The US economy as a whole remained strong in 2015, with rising employment and falling fuel prices ...

Apr 2016 | US$2,650 | Pages: 139 | Add to cart | View details

Country Report

Skin Care in the US

The US beauty and personal care market is drawing inspiration from South Korean beauty, with this influence being particularly strong in skin care. Since 2011, South Korean brands have rapidly expanded their presence in the US through online ...

Apr 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Sun Care in the US

After a difficult 2014, sun care recovered in 2015 to post current value growth of 2%. This can be attributed to a few key factors, including an unusually sunny and warm summer across much of the US and better consumer education on the importance of ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Briefing

Income and Expenditure: USA

The US consumer market is characterised by a huge income gap, which polarises the market into a high-income segment and a large and growing low-income group. Stark differences among the regions in terms of market potential further fragment the US ...

Apr 2016 | US$250 | Pages: 14 | Add to cart | View details

Country Briefing

Economy, Finance and Trade: USA

In 2015, the USA continued to be the world’s largest economy in US$ terms and was able to withstand the weakness within the global economy. It benefited from improved housing and labour markets, a rise in consumption expenditure, as well as ...

Apr 2016 | US$250 | Pages: 9 | Add to cart | View details

Country Briefing

Households: USA

The USA is an urban market that is made up of houses rather than apartments. Households tend to contain few people but many rooms. Single-person households are the most numerous, making the country one of the world’s most targeted singles markets. ...

Apr 2016 | US$250 | Pages: 8 | Add to cart | View details

Country Report

Sale, Maintenance and Repair of Motor Vehicles, Retail Sale of Automotive Fuel in USA: ISIC 50

Sale, maintenance and repair of motor vehicles, retail sale of automotive fuel market in US remains at US$327.4 billion in 2015 as stiff competition drives down retailers’ profit margins. Despite 5% increase in new car sales, dealerships’ turnover ...

Apr 2016 | US$660 | Pages: 28 | Add to cart | View details

Country Report

Cargo Handling, Warehousing and Travel Agencies in USA: ISIC 63

US cargo handling, warehousing, and travel agencies industry grows 6% in 2015, in large part driven by increasing passenger and cargo traffic at US airports and growing intermodal transportation sector. Travel agencies category up 5% in 2015 as ...

Apr 2016 | US$660 | Pages: 28 | Add to cart | View details

Country Report

Insurance and Pension Funding in USA: ISIC 66

In 2015 insurance and pension funding industry sees 5% growth in revenue driven by increased demand for non-life insurance services. Cyber security sees fast growth in popularity fuelled by hacker attacks on US companies. Due to low interest ...

Apr 2016 | US$660 | Pages: 26 | Add to cart | View details

Country Report

Real Estate Activities in USA: ISIC 70

US real estate market expands 8.2% in 2015 and settles at US$3.3 trillion, thanks to rising sales of new houses and booming commercial property sector. While Baby Boomers still constitute the largest segment of current homeowners in the US, the ...

Apr 2016 | US$660 | Pages: 27 | Add to cart | View details

Country Report

Computer and Related Services in USA: ISIC 72

Industry expands 6% in 2015, underpinned by soaring demand for cloud computing and e-commerce IT services. Rising labour costs pressurise the industry’s profits in 2015, although qualified personnel remains lacking. Public spending on computer ...

Apr 2016 | US$660 | Pages: 27 | Add to cart | View details

Country Report

Research and Development in USA: ISIC 73

In 2015 research and development (R&D) industry’s revenue grows 2%, driven by continuing support via federal funds and growing investments from the IT and basic chemicals industries. Revenue from R&D in social sciences and humanities grows 2%, ...

Apr 2016 | US$660 | Pages: 26 | Add to cart | View details

Country Report

Ships and Boats in USA: ISIC 351

Market down 1% to US$79 billion due to numerous sales to defence industry but lower purchases of commercial ships. US self-sufficient in ships and boats’ manufacturing as imports account for just 1% of market in 2015. Industry turnover declines ...

Apr 2016 | US$660 | Pages: 27 | Add to cart | View details
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