USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

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    Baby and Child-Specific Products in the US

    May 2018

    Like other beauty and personal care categories, baby and child-specific products in the US is experiencing robust demand for natural products that are safe for everyday use. Some benefits have always been present, such as hypoallergenic, ...

    US$990
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    Mass Beauty and Personal Care in the US

    May 2018

    The mass segment is experiencing positive but minimal growth, although the competition from premium beauty and personal care is intensifying, particularly in colour cosmetics and skin care. Mass colour cosmetics experienced slower growth in 2017 than...

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    Sun Care in the US

    May 2018

    Sun protection is one of the most demanded functions in beauty and personal care in the US. In the past, the prevailing narrative was that sun protection was only necessary during prolonged exposure in the sun, such as during sports, at the beach or ...

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    Bath and Shower in the US

    May 2018

    Although the demand for natural products is limited to a subset of health-conscious consumers, some major players are incorporating the natural trend through the inclusion of particular ingredients. Plant-based, earth-sourced ingredients and ...

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    Colour Cosmetics in the US

    May 2018

    The trend of emphasising the eyes, eyelashes and eyebrows continues in the US. In 2017, eyes were reported to be the most photographed feature on social media site Instagram. As a result, the growth rates for eye make-up were healthy in 2017, driven ...

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    Deodorants in the US

    May 2018

    Deodorants in the US is dominated by deodorant sticks, followed by deodorant sprays, although the latter experienced faster growth in current value terms in 2017. Deodorant sprays is still experiencing steady growth, following a robust performance in...

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    Depilatories in the US

    May 2018

    Although depilatories is still a billion dollar category, it is struggling. Depilatories is experiencing some of the same issues plaguing the men’s shaving category, namely a consumer shift toward other means of hair removal. One factor is the ...

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    Fragrances in the US

    May 2018

    In the past, fragrances in the US experienced countless celebrity launches, with many fragrances communicating fantastical concepts too elevated for reality. The world has evolved, and consumers are now drawn to aspirational lifestyle brands, ...

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    Hair Care in the US

    May 2018

    One of the key trends within hair care in the US is the natural hair movement, which encourages women of African ancestry to keep their natural textured hair. Manufacturers of natural hair care brands are therefore commonly incorporating ingredients ...

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    Men's Grooming in the US

    May 2018

    Over the review period, men’s shaving faced tough times in the US. In 2017, despite the aggressive strategies of traditional players and the success stories of direct-to-consumer brands, the category saw its sales drop once again. The biggest players...

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    Oral Care in the US

    May 2018

    The natural trend is growing, as more consumers are becoming aware of ingredients in products, and the possible harmful effects. As US consumers gravitate towards the natural trend in beauty and personal care, some oral care manufacturers have ...

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    Beauty and Personal Care in the US

    May 2018

    The natural trend continues in beauty and personal care in the US, and continues to branch out into various areas. Although the term natural has positive connotations amongst consumers, it is open-ended. Natural can be both proactive, as a ...

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    Premium Beauty and Personal Care in the US

    May 2018

    The premium segment experienced current value growth in all but two beauty and personal care categories in 2017. The share of premium products in the key beauty categories of colour cosmetics, fragrances, hair care and skin care is expected to ...

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    Skin Care in the US

    May 2018

    Skin care in the US has evolved from mainly addressing skin issues, such as acne or wrinkles, to a wider, holistic view of maintaining skin health and ensuring a glowing, dewy, moisturised complexion at all ages. Skin care benefited from increased ...

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    Gardening in the US

    May 2018

    Professional lawn and garden services, from landscaping and lawn care to irrigation and snow and ice removal, recorded strong growth in 2017. This was supported by the recovery of the economy, which encouraged consumers to spend on such services. ...

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    Home Furnishings in the US

    May 2018

    Most large cities have seen greenfield sprawl: the conversion of farmland or other lightly used tracts into housing. Consequently, houses have more than doubled their average size in the last 30 years. Still, many millennials prefer to live close to ...

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    Home Improvement in the US

    May 2018

    Renovation and remodelling sales broke records in 2017. The growing shortage of affordable new housing forced many consumers to either improve their existing homes or buy older homes that require substantial repair, instead of purchasing new homes. ...

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    Homewares in the US

    May 2018

    The key healthy eating trend permeates homewares. In particular, consumers have moved towards more natural offerings, like cast iron, glass and ceramic cookware (non-stick coatings). Meanwhile, the growing popularity of ethnic cuisines has seen ...

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    Home and Garden in the US

    May 2018

    In 2017, macroeconomic recovery saw real wages and consumer confidence improve and the housing market build on gains made in 2016. As a result, home and garden recorded an eighth consecutive year of retail value sales growth. Despite the overall ...

    US$2,100
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    USA: Country Profile

    May 2018

    Economic growth will accelerate modestly in 2018. Moderate gains in private consumption, strong growth of exports and a pickup in business investment are the main drivers. Washington’s tax reforms will also boost the economy – but mainly in the ...

    US$150
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