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Market Research for the United States of America

Euromonitor publishes reports on industries, consumers and demographics in the US.

  • Industry specific reports offer insight into market size and market share in US; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in US report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • USA in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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Country Report

Imaging Devices in the US

As of January 2014, 58% of all US adults owned a smartphone, according to Pew Research Center, an increase from just 35% in 2011, an indicator that smartphone ownership is fast becoming a part of everyday life for a majority of Americans. Most ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

In-Car Entertainment in the US

In-dash media players in the US is a tale of two categories, with in-dash audio players doing quite poorly despite in-dash video players doing quite well. In-dash audio players retail volume sales are expected to fall by 3% in 2014 after a ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in the US

Smartphones continues to be the one of the largest focal points of all of consumer electronics in the US, with 134 million units shipping in 2014. This represents 9% growth in retail volume terms over the previous year and is impressive considering ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Consumer Electronics in the US

2012-2013 was not a particularly beneficial period for consumer electronics in the US for unit growth. Certain consumer electronics, such as tablets and smartphones, have continued to drive growth, but have not been able to completely counteract the ...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Portable Players in the US

According to Euromonitor International nomenclature, portable players is a category which includes portable multimedia players, portable MP3 players, other portable media players and e-readers. The definition of e-readers is restricted to devices ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Computers and Peripherals in the US

Laptops (and desktops to a lesser extent) are losing out on sales as consumers’ form preferences have begun to shift, favouring the portability and relatively attractive price points that netbooks and tablets both provide. Not only can a tablet cost ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Audio and Cinema in the US

Wireless speakers have done quite well because of their ease of use and ability to synchronise well with digital media libraries and smartphones. Their success, however, is merely a changing of the guard in home audio and cinema, coming at the ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Fading Recovery, Fresh Downside Risks and Hidden Potential: Part 1 – The Regional Angle

Fresh geopolitical, macroeconomic and legislative barriers are hitting emerging alcoholic drinks markets, once hailed as the engine of the industry’s relative resilience to the downturn. Meanwhile, previously mature western markets are transforming ...

Oct 2014 | US$1,200 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Pages: 59 | Add to cart | View details

Country Report

Toys and Games in the US

Toys and games experienced relatively little growth in 2013, as a shortened holiday shopping season had an adverse impact on sales. The period between Thanksgiving and Christmas was shorter than ever in the year, which along with lower-than-expected ...

Sep 2014 | US$1,100 | Pages: 48 | Add to cart | View details

Country Report

Health and Wellness Tourism in the US

Health and wellness tourism experienced positive growth in all categories in 2013 and the total industry increased by 2%. Destination spas saw the fastest current value growth of 4% in 2013, but represents only 4% of the US spa industry. Meanwhile ...

Sep 2014 | US$900 | Pages: 8 | Add to cart | View details

Country Report

Car Rental in the US

Car rental sales grew by 5% in 2013, the fourth consecutive year of positive growth. Growth in the industry was primarily driven by increases in price per day but a 1% increase in transactions also contributed. Car rentals benefitted from increases ...

Sep 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Retail in the US

Travel retail value grew by 4% in 2013 as an all-around improved travel market benefitted the category. Industry’s growth was a result of positive growth in each of the three largest verticals: air travel, transportation and accommodation. These ...

Sep 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Travel Accommodation in the US

Overall travel accommodation recorded a positive year in 2013 as key metrics across the board showed growth. The rise was caused by an increase of 3% in domestic flows and inbound arrivals. Spending on accommodations was up higher for both ...

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Transportation in the US

US Airways purchased American Airlines in 2013 to complete what seems to be the final step in a wave of airline mergers between 2001 and 2011. Consolidation has reduced the number of active players in the industry and it is now dominated by American ...

Sep 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourist Attractions in the US

Tourist attractions continued to grow in 2013, with value rising by 3% and volume by 1%. As the overall travel economy has improved, leisure travellers have started to move back towards travel attractions with high entry fees and unit prices on ...

Sep 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Tourism Flows Outbound in the US

Outbound trips from the US increased for the third straight year in 2013, rising by 3%; 61.8 million outbound trips were made in 2013, short of the 2007 high of 64 million trips. Continued high unemployment and a sluggish economy made it difficult ...

Sep 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourism Flows Inbound in the US

International arrivals increased by 3% in 2013 to reach 69 million trips. Growth was driven by arrivals from Asian and Latin American countries like China, South Korea, Brazil and Argentina. Arrivals from these two regions represented the top eight ...

Sep 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Domestic in the US

Domestic trips taken increased by 2% in 2013 and value sales rose 3%. The domestic tourism industry was aided by a slowly increasing economy, increased consumer confidence and willingness to travel. Many consumers have put off taking trips for a ...

Sep 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Travel and Tourism in the US

The US travel and tourism industry experienced growth in all major categories in 2013, a reflection of the slowly improving economy. Airlines, hotels and car rental companies all benefitted from an increased number of transactions and higher daily ...

Sep 2014 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

Fresh Food in the US

During the review period, sales of fresh food were hampered by the recession, but as the economy enters full recovery and the US population continues to grow, volume growth has accelerated. In 2013, the growth rate reached its highest point in eight...

Sep 2014 | US$1,100 | Pages: 47 | Add to cart | View details

Country Report

Smokeless Tobacco in the US

Smokeless tobacco has been present in the US since the earliest days of the country’s founding. Native Americans and early settlers cultivated and traded chewing tobacco, which remained the most prevalent type of tobacco in the US until the early ...

Aug 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Smoking Tobacco in the US

Pipe smoking has a long history in the US, with the habit being more common among the elderly. The practice was more popular during the early-to-mid 20th century before cigarette smoking became widespread and volume sales of pipe tobacco continued to...

Aug 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Cigarettes in the US

Flavour capsule cigarettes were first introduced in the US during August 2008 by RJ Reynolds with the launch of Camel Crush. Camel Crush is a brand of cigarettes with capsules installed in the filter which, when crushed, release menthol flavour. ...

Aug 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Cigars in the US

Cigars is a category with a long history in the US and the stereotypical public image of the cigar tends to be one of premium handmade products smoked by powerful, wealthy and usually older men, often from the Dominican Republic or Cuba, although it ...

Aug 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Tobacco in the US

Over the course of the past decade, tobacco usage in the US has declined substantially. Anti-smoking campaigns and increased regulation aimed at restricting the legal smoking environment have turned public opinion against tobacco usage and ...

Aug 2014 | US$1,900 | Pages: 86 | Add to cart | View details

Country Report

Gardening in the US

Caring for the lawn and garden remains a very popular weekend activity for many US households. According to data from the National Gardening Association, over 70% of US households spend time and money taking care of their lawns and gardens. At the ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home Furnishings in the US

From 2007-2009, value sales of home furnishings fell sharply. For a category which had seen value sales grow consistently since 1999, the recession in the US created a perfect storm. First, retail purchases of home furnishings are closely tied to ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in the US

Home improvement in the US is split between two large and diverse groups. On the one hand there is a large number of DIY enthusiasts who relish the opportunity to work with their hands. These consumers like to spend weekends on projects around the ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Homewares in the US

Homewares are starting to become smaller to better fit more restricted urban living spaces. This has led to a reduction in the size of many of the multipack offerings by companies, which are attempting to put out more products that fit the needs of ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in the US

Following the recession in 2007, almost all of home and garden witnessed a severe contraction in retail sales. As the economy began to recover, sales rebounded as consumers began to invest in homes again. In 2013, sales have started to flatten out. ...

Jul 2014 | US$1,900 | Pages: 52 | Add to cart | View details

Country Report

Cat Food in the US

Relative to 2013’s trends and development, during 2014, no significant changes are expected in cat food. The category will continue to derive most of its growth from high value growth rates in cat treats and in the premium dry and wet cat food ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Dog Food in the US

2013 lived up to prior year market expectations with volume sales growing at less than 1%. The decelerated, yet positive growth reflects the effects of the dog population’s dynamics, which, whilst exhibiting a constant growth of 1% a year, translate ...

Jul 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Other Pet Food in the US

The main characteristic for other pet food during 2013 was a rebound (relative to previous years) in other pet populations. Other pet populations achieved positive growth in 2013 for the first time after several years in decline, primarily due to ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Pet Care in the US

US pet care growth improved in 2013 due to moderately improved volume sales and especially through ongoing product premiumisation. Dog and cat treats and non-therapeutic premium pet food led the pet food industry’s growth. The increased humanisation ...

Jul 2014 | US$1,900 | Pages: 75 | Add to cart | View details

Country Report

Pet Products in the US

Through the humanisation of pets, US value sales of pet care per pet continue to exceed those of comparable developed markets, with Americans continuously increasing their spending on pets over the review period despite challenging economic ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Deodorants in the US

Deodorants, a highly homogenous category, is underpinned by highly inelastic demand from a population that considers proper hygiene to basically be mandatory within the confines of normal society. As this has been the case for years now, deodorants ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Depilatories in the US

Low single-digit growth from women’s razors and blades was not enough to lift the overall depilatories category into positive growth territory in 2013, thanks to declines in both hair removers/bleaches and women’s pre-shave. With sales of US$1.0 ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Fragrances in the US

Reduced interest in celebrity fragrances and an absence of blockbuster launches negatively affected fragrances in 2013. After growing by 9% in 2011 and by 2% in 2012, sales of fragrances declined by 2% in current value terms in 2013. Strong growth in...

Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Hair Care in the US

Hair care grew by 2% in current value terms in 2013, rising to US$11.4 billion; this growth rate was above the review period CAGR of 1% from 2008-2013, but in line with the 2% CAGR from 2011-2013. Despite decent growth from conditioners and salon ...

Jul 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Men's Grooming in the US

The 1% increase in men’s grooming in current value terms in 2013 to US$6.1 billion glosses over an important distinction in the category; men’s shaving actually fell by 1%, whilst men’s toiletries was responsible for all the gain, growing by 3%. This...

Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Oral Care in the US

Oral care saw value sales increase by 2% in 2013, placing it roughly in line with the growth in the rest of the review period. Categories tend not to do particularly well or too poorly, considering that most people’s oral care routine is fairly ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Beauty and Personal Care in the US

After growing in 2011 and 2012, beauty and personal care in the US registered a similar, albeit less robust growth trajectory. Lower demand for mass-market products negatively affected beauty and personal care, despite demand for premium products ...

Jul 2014 | US$2,400 | Pages: 153 | Add to cart | View details

Country Report

Sets/Kits in the US

Sales of sets/kits were fairly flat in current value terms in 2013, after growing by 4% in 2012. Lower growth for fragrance sets in 2013 led to lower growth for overall sets/kits. As the US economy continued to improve in 2012, higher-income ...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Skin Care in the US

New product innovations drove value growth in skin care in 2013. Items such as blur creams and face oils promising to make skin look better proved popular with consumers. Blur creams are a skin care and colour cosmetics hybrid, as they contain both ...

Jul 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Baby and Child-Specific Products in the US

As the US economy continued its recovery, Americans began to feel more confident about its growth, making the country a more secure place to raise children. The number of births saw negligible growth in 2013, after declining by 3% in 2010, by 1% in ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Bath and Shower in the US

Seeing a current value increase of 4% in 2013, bath and shower maintained its pace of growth compared with the review period, during which it experienced a current value CAGR of 4%. Two facets drove this growth. The first was the sheer inelasticity ...

Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Colour Cosmetics in the US

As nail art began to decline in popularity, sales of nail polish slowed down in 2013, and contributed to lower growth for overall colour cosmetics. The excitement surrounding nail polish and new technologies such as nail polish strips, at-home gel ...

Jul 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Sun Care in the US

2013 marked the first year that sun care value sales declined in the last decade. Sun protection, which accounts for 86% of overall value sales, was the determining factor, with a current value decline of 2%, falling to US$1.4 billion. Self-tanning ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Apparel Accessories in the US

Apparel accessories remain a great way for consumers to stretch an outfit and increase its versatility but the category experienced negligible growth in current value terms for 2013. Overall the category remains commoditized but some areas did ...

Jul 2014 | US$900 | Pages: 41 | Add to cart | View details
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