The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

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USA Country Briefings

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    North America: Regional Profile

    Jun 2017

    Economic growth was modest in both the USA and Canada in 2016, and it grow moderately in both countries in 2017. The Canadian economy will be driven by higher oil prices, a loose monetary policy and an increase in public spending. In the USA a ...

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    Country Profile

    USA: Country Profile

    Jun 2017

    Economic growth will accelerate modestly in 2017. A buoyant housing market and steady gains in private final consumption are the main drivers. Business investment is growing slowly but could pick up, induced by higher infrastructure spending and tax ...

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    Country Report

    Beer in the US

    Jun 2017

    Craft beer, long a driver of beer volumes, underwent what will undoubtedly be noted as the early stages of saturation in 2016. Although not explicitly researched or defined by Euromonitor International, ale, weissbier/weizen/wheat beer and stout, the...

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    Country Report

    Cider/Perry in the US

    Jun 2017

    Following a decline in performance in late 2015, volume sales of cider/perry fell in 2016 for the first time since a meteoric rise in 2011 that saw volume sales rise from 50 million litres to 248 million litres in 2015. The 12% total volume decline ...

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    Country Report

    Alcoholic Drinks in the US

    Jun 2017

    The US alcoholic drinks market grew by 1% in total volume terms in 2016, matching average annual growth over the review period. In current value terms, growth in 2016 was slightly lower than the review period average, as consumers favoured off-trade ...

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    Country Report

    Rtds/High-Strength Premixes in the US

    Jun 2017

    As has often been the case for RTDs/high-strength premixes, product offerings have been fitfully dynamic, with select brands and beverage types experiencing short-lived booms before receding during the build up to the next hot product. Growth of ...

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    Country Report

    Spirits in the US

    Jun 2017

    In 2016, spirits posted total volume growth of 3% and outpaced growth of beer and wine, the two other major alcohol types in the US. This continued a trend of spirits logging the fastest annual growth rates of these three types of alcoholic beverages...

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    Country Report

    Wine in the US

    Jun 2017

    The wine market in the US is at a crossroads, whereby trends are evolving alongside an ongoing demographic shift. The importance of the Silent Generation is fading while the ageing of baby boomers is sapping the wine market of its most loyal and ...

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    Country Report

    Toys and Games in the US

    Jun 2017

    Traditional toys and games is a strong industry, showing 4% growth in retail value sales in 2016. Despite national events like the US presidential elections, where consumers reduced their expenses until the outcome and thus delayed the boost of the ...

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    Country Report

    Traditional Toys and Games in the US

    Jun 2017

    Collectibles and licensing were the two major growth drivers in 2016. Movie releases featuring licensed franchises continued to drive growth in traditional toys and games. In 2016 movies’ box office performance smashed the previous year records and ...

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    Country Report

    Video Games in the US

    Jun 2017

    Given that most AR/VR (virtual reality) headsets were released in 2016, sales skyrocketed, though at a lower rate than original, optimistic estimates. In total, nearly three million units were sold in 2016, ranging from the high-priced Oculus Rift ...

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    Country Report

    Full-Service Restaurants in the US

    Jun 2017

    Both in and out of home, US consumers are increasingly surrounded by digital technology, the usage of which is becoming ubiquitous. Operators across the foodservice industry have begun to successfully adopt technology in their businesses, with ...

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    Country Report

    Self-Service Cafeterias in the US

    Jun 2017

    Self-service cafeterias in the US continued to struggle in 2016, posting declines in terms of both value sales and number of outlets. Chains like Piccadilly Restaurants and Furr’s Family Dining, both of which fell out of favour over the review ...

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    Country Report

    Street Stalls/Kiosks in the US

    Jun 2017

    State and local governments in 2015 continued to consider legislation regarding food truck operations. However, while some legislative efforts would prove a boon to the food truck industry, others would constrain it. For example, Chicago enforces a ...

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    Country Report

    100% Home Delivery/Takeaway in the US

    Jun 2017

    The development and adoption of online ordering platforms by both operators and consumers continued to benefit the 100% home delivery/takeaway channel in 2016. Multiple devices and services provided a multi-faceted array of ordering options for ...

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    Country Report

    Cafés/Bars in the US

    Jun 2017

    In spite of a slightly slower performance than in 2015, cafés/bars recorded still solid current value growth of 6% in 2016. Led by Starbucks, technology was key to driving sales. Despite receiving customer complaints about its revamped rewards ...

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    Country Report

    Consumer Foodservice By Location in the US

    Jun 2017

    In terms of value sales and number of outlets, standalone locations continued to dominate consumer foodservice in 2016, although this category is very mature. Value sales through standalone locations grew by 3% in current terms in 2016 to reach ...

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    Country Report

    Fast Food in the US

    Jun 2017

    While drive-through, takeaway and eat-in options remain popular in the US fast food industry, online ordering and third-party delivery are becoming increasingly prominent as consumers choose more convenient methods of dining. Once confined to major ...

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    Country Briefing

    Digital Consumer in the US

    May 2017

    With the rapid adoption of smartphones and widespread internet access, the US ranks high among global digital leaders. Increased efforts from the government, mobile operators and technology companies to enhance digital connectivity in under-served ...

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    Country Report

    Baby and Child-Specific Products in the US

    May 2017

    After a slight, anomalous increase in 2014, the birth rate in the US has continued its slow decline, hovering above 12% in 2016. This hampers the potential growth of baby and personal care products. However, innovation in natural products and ...

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