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Market Research for the United States of America

Euromonitor publishes reports on industries, consumers and demographics in the US.

  • Industry specific reports offer insight into market size and market share in US; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in US report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • USA in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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Country Report

Retail Tissue in the US

The retail tissue category is heavily commodified in many categories. For example, toilet paper, which makes up over half of retail tissue by value and volume, is seen as a necessity by Americans. In the absence of bidets as a substitute, there is no...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in the US

Sanitary protection recorded retail value sales of US$3 billion in 2014, up by 2% from 2013. This marked a positive change from the review period, where growth was slower, with a CAGR of 1% in current value. Retail volume was flat over the review ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Wipes in the US

Within floor cleaning systems, starter kits/trigger devices experienced a double-digit decline in 2011, due to the discontinuation of the Clorox Ready Mop. Other devices in this category include Swiffer Wet Jet, the category leader by far, and ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the US

Away-from-home tissue and hygiene in the US is consolidated among a few multinational corporations, specifically Kimberly-Clark Professional, Georgia-Pacific and SCA. While these three corporations have more or less established their niches in the ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in the US

Cotton wool/buds/pads is largely commodified in the US, with the category having reached maturity. The functions of cotton wool/buds/pads are widely understood and the low price point of some private label products generally removes barriers to ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in the US

Growth in light incontinence sales is motivated by a shift in the cultural attitude towards such products, with advertising campaigns and medical initiatives aim to eliminate the stigma regarding incontinence. Female consumers who were embarrassed to...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the US

Volume sales of nappies/diapers/pants increased again in 2014, the second year in a row after five years of declining volumes. It seems that the recession had such severe consequences for some families that even nappies/diapers became unaffordable. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in the US

Overall tissue and hygiene demonstrated steady growth in 2014. The categories leading growth includes incontinence and some retail tissue categories. The tissue and hygiene category in the US is very mature and largely commodified, with these ...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Fresh Food in the US

Despite difficult market conditions, fresh food had its most aggressive year of growth since 2006. Strong performance this year can largely be credited to growth in the economy, which made it possible for consumers to pursue diets that are healthy ...

Mar 2015 | US$1,100 | Pages: 41 | Add to cart | View details

Global Briefing

Staple Personal Care: Upholding Demand Through Reinvention

The basic nature of staple toiletries is set to shift, as more consumers develop a penchant for novelties that support their personal image and wellbeing. While developing markets hold the strongest prospects in standard staples, even here, these ...

Mar 2015 | US$1,200 | Pages: 38 | Add to cart | View details

Country Report

Large Cooking Appliances in the US

Large cooking appliance manufacturers further developed their “professional” series appliances, placing a focus on professional chef and television personality partnerships. General Electric expanded its slate-finished GE appliance line at the end of...

Mar 2015 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Microwaves in the US

Microwaves has shown the widespread effects of developing American food and health trends. Contrary to other major appliance categories, microwaves experienced large declines in year on year unit sales prior to the recession. Whilst other appliances ...

Mar 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Consumer Appliances in the US

Consumer appliances experienced 3% volume growth in 2014, the strongest growth the industry has experienced in over a decade, and break the half billion unit sales benchmark for the first time. Driven by the high volume of small appliance sales and ...

Mar 2015 | US$2,400 | Pages: 139 | Add to cart | View details

Country Report

Personal Care Appliances in the US

Value sales grew significantly faster than volume in 2014, as consumers purchased more expensive personal care appliances. In 2014, volume grew by 2% but value increased by a strong 6% in value terms. All appliances within personal care increased in ...

Mar 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Refrigeration Appliances in the US

Pent-up demand for costly refrigeration appliances broke two years of decline in 2013, yielding a 4% growth in volume sales of refrigeration appliances in 2014. Cash-strapped consumers had delayed replacing their refrigeration appliances and the ...

Mar 2015 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Small Cooking Appliances in the US

Hard pod coffee machines saw the highest growth in 2014 with 15% growth. The CAGR for the review period for this category stands at a remarkable 34% from 2009 to 2014. Although many consumers tout hard pod machines as savers of time and effort, the ...

Mar 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the US

Euromonitor International definitions have necessitated the exclusion of SodaStream from the data in the 2015 edition. In order to be considered an appliance by Euromonitor definitions, the product must be electrically powered. SodaStream machines ...

Mar 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Vacuum Cleaners in the US

Companies producing robotic vacuums saw the highest increase in volume in 2014, led by Neato Robotics with a more than 6% jump in units. A close second was iRobot Roomba with slightly less than a 6% increase, though it maintained higher market share ...

Mar 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Air Treatment Products in the US

Although the market for air treatment products is largely commodified, as proven by the strong growth in economy brands such as Haier, Americans who buy air treatment appliances out of necessity are willing to pay. Allergy sufferers comprise an ...

Mar 2015 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Dishwashers in the US

Dishwashers experienced strong unit sales increases in 2013 and 2014, spurred by homeowners who initiated a multistage cooking appliance replacement cycle. The relatively low unit price of dishwashers compared to other major consumer appliances made ...

Mar 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Food Preparation Appliances in the US

A small but visible and vocal minority of the American population is strongly interested in staying healthy and eating naturally. Adherents to the trendy Paleo Diet, for example, eat only naturally occurring foods, whilst adherents to the Raw Food ...

Mar 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Heating Appliances in the US

The winter of 2013-2014 saw extreme cold across much of Canada and the US. For much of North America, cold temperatures extended into March 2014. Over 200 million people were affected by the extreme weather, which stretched from eastern Canada to ...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Home Laundry Appliances in the US

Beginning in 2014, automatic clothes dryers are eligible for the Environmental Protection Agency’s (EPA) Energy Star programme. Energy Star is the energy efficiency certification household appliances can be awarded in the US if they are a certain ...

Mar 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Irons in the US

Steam generators/ironing systems grew by 2% in volume in 2014, which though significant, did not match 2013’s growth of 5%. Still, traditional steam irons dominated the market at 74% of total category volume. Travel irons have held a steady 6% share ...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Global Briefing

Global Food and Beverage Closures: Key Trends and Opportunities

Retail sales of food and beverage closures are on the rise and will likely maintain this trend to 2018. This growth is primarily driven by a significant shift from unpackaged water and yoghurt towards packaged varieties in the developing world. ...

Feb 2015 | US$1,200 | Pages: 28 | Add to cart | View details

City Review

San Francisco City Review

San Francisco is a sophisticated knowledge-based economy. Its leading industries include IT and software, life sciences, biotech, clean technology and financial services. The high-tech industry is expected to sustain the city's GDP growth to 2018. ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Other Hot Drinks in the US

Other hot drinks in the US continued to slide in terms of total volume in 2014, largely in line with the historic period. Other hot drinks in the US comprises chocolate-based flavoured powder drinks and malt-based hot drinks. These flavoured powdered...

Feb 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Hot Drinks in the US

Hot drinks continued to grow robustly in 2014, as consumer interest in the category continues to grow. Some of this can be attributed to a rebounding economy with many Americans returning to work, resulting in an increased desire for a morning cup of...

Feb 2015 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Tea in the US

The tea market continues to move heavily toward premiumisation, as tea drinkers become more focused on quality and bold flavours. Many tea drinkers, especially younger ones, are embracing more expensive tea brands, like Teavana, that have unique ...

Feb 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Coffee in the US

Pods remained the major growth driver in the US coffee market in 2014, as the convenient coffee category continues to captivate consumers. Fresh ground coffee pods have seen colossal growth from the popularity of the Keurig brewing machine. The vast ...

Feb 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Luxury Goods in the US

Retail value sales of luxury goods in the US have increased annually since 2010. After registering peak double-digit growth in 2011, luxury goods slowed down in consecutive years as pent-up demand from the recession began to fade and the market began...

Feb 2015 | US$1,100 | Pages: 68 | Add to cart | View details

Country Report

Financial Cards and Payments in the US

The pendulum of credit card spending has finally swung back towards personal cards, after growth had been primarily driven by corporate spending following the recession. While corporate coffers are still quite full, there is less government interest ...

Feb 2015 | US$1,900 | Pages: 85 | Add to cart | View details

City Review

Miami City Review

In 2013, Miami registered the second largest share of GVA derived from services among world's major cities, with commerce accounting for 28% of Miami's GVA. Miami's economy is greatly shaped by the area's attractiveness to tourists and its role as a ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Los Angeles City Review

With 13.1 million inhabitants in 2013, Los Angeles is the second largest city in the US. The city concentrates television and film production, and is often referred to as the world's entertainment capital. Besides creative industries, well-developed ...

Feb 2015 | US$650 | Pages: 22 | Add to cart | View details

City Review

Phoenix City Review

Phoenix is one of the major economic centres in the US Southwest thanks to its good geographic location, trade and tourism activities. The city is also a hub of outsourced activities in business services. Strong economic potential, cheap housing and ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Philadelphia City Review

Philadelphia derives economic strength from its advantageous location half way between New York and Washington, as well as relatively low business operation costs. In 2013, GVA produced per employee was 17% higher in the city than in the rest of the ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Boston City Review

Boston is a highly innovative, knowledge-based economy, with a GDP of US$347 billion in 2013. Finance, professional services, healthcare and education are thriving industries in the metropolis. Yet, despite Boston's abundant job opportunities and ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

New York City Review

New York is the world's leading city by business services GVA - not least thanks to the thriving finance industry in the city. The high-value-added jobs in business services and high labour productivity make the city's population the most affluent in...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Washington City Review

Washington has more to offer than being "a government city". It is one of the most post-industrial metropolises in the US. Business services is the leading sector in the city's economy, claiming an outstanding 43% of local GVA in 2013. Washington ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Chicago City Review

Chicago has a well-developed financial and professional services industry, thanks to the availability of an educated workforce, beneficial business environment and high quality of life. The city is a major financial centre in North America. In 2013, ...

Feb 2015 | US$650 | Pages: 22 | Add to cart | View details

Global Briefing

The Rise of Luxury Spending and High Income Earners in Emerging Markets

The global picture of wealth is changing and the number of high income earners in emerging markets is rising rapidly. This briefing will provide some insight into the profiles and spending habits of high income earners and long-term forecasts for ...

Feb 2015 | US$1,200 | Pages: 41 | Add to cart | View details

City Review

Houston City Review

Over the last few decades (since 1993), Ho Chi Minh City has undergone years of impressive population and economic growth. Due to such intensive development, the city's area is gradually expanding beyond its current borders, and provinces surrounding...

Feb 2015 | US$650 | Pages: 22 | Add to cart | View details

Country Report

Consumer Lending in the US

Outside of the two credit categories that have made headlines in recent years (mortgages and education), most of the rest of the credit industry has seen healthy gains. In some categories this has been reflected as increased consumer demand, a side ...

Jan 2015 | US$1,900 | Pages: 20 | Add to cart | View details

Global Survey Report

Consumer Types: United States

Passport Survey explores the preferences and behaviours of five consumer types in the US across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. Results are based on ...

Jan 2015 | US$1,500 | Pages: 52 | Add to cart | View details

City Review

San Jose City Review

San Jose, Latin America's leading location for outsourcing activities, accounts for an impressive 67% of total GVA from business services in Costa Rica. Numerous multinationals are attracted to the city for its well-educated and bilingual employed ...

Dec 2014 | US$650 | Pages: 22 | Add to cart | View details

Country Report

Packaged Food in the US

Packaged food sales continue to grow at a steady rate amidst the on-going recovery. As an immediate result of the recession value sales growth of packaged food decelerated as many areas witnessed consumers trading down. With the economy moving again ...

Dec 2014 | US$6,500 | Pages: 314 | Add to cart | View details

Country Report

Chilled Processed Food in the US

Chilled processed food continued to be attractive to consumers for offering convenience with a fresh and healthy feel. However, these products are also difficult and expensive to transport and store and this cost is passed on to the consumer in the ...

Dec 2014 | US$900 | Pages: 77 | Add to cart | View details

Country Report

Dried Processed Food in the US

Brown rice is continuing its rise in the American diet. Despite generally being less difficult to manufacture than white rice, brown rice sells at a premium for its health connotations. The brand Goya is also pushing the rise in rice. In 2013, Goya ...

Dec 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Frozen Processed Food in the US

Products which are perceived to be fresh and healthy are leading category growth, continuing to change the American perception of frozen processed food. With products like Alexia booming in frozen potatoes and new technologies being applied to freeze...

Dec 2014 | US$900 | Pages: 82 | Add to cart | View details

Country Report

Ready Meals in the US

The predicted marginal value growth in ready meals in 2014 shows an improvement over the previous two years which showed 1% value decline. During the review period, volume growth experienced a high point of marginally positive growth with all other ...

Dec 2014 | US$900 | Pages: 80 | Add to cart | View details
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