The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

USA StatisticsConsumer Lifestyles in the USA

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    City Review

    Boston City Review

    Nov 2017

    Boston Home to two of the world's leading universities (MIT and Harvard), cradle of the American Revolution and core of Massachusetts state, the Greater Boston area is a knowledge-based economy, with a population of 4.7 million in 2016. It boasts one...

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    Strategy Briefing

    Global Economic Forecasts: Q4 2017

    Nov 2017

    Global economic growth is gaining pace. In Q2 2017, global real GDP increased by 3.7% year on year, which marked quarterly growth unseen since 2014. Some major economies are witnessing consumer and business sentiment at levels unseen in several ...

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    Strategy Briefing

    Risks and Opportunities as the Oakland Raiders Touch Down in Las Vegas

    Nov 2017

    This report analyses the commercial future of the Oakland Raiders as the National Football League (NFL) franchise relocates to Las Vegas for either the 2019 or 2020 season. Las Vegas offers many opportunities, from increasing stadium-based revenues, ...

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    Strategy Briefing

    2017 Digital Connectivity Index: Spotlight on Tomorrow’s Most Connected Consumers

    Nov 2017

    The developed world has some of the world’s most digitally connected markets, providing immense opportunities in new-age applications such as digital commerce and the Internet of Things. Leveraging the 2017 Digital Connectivity Index, this briefing ...

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    Strategy Briefing

    City Travel Briefing: Chicago, US

    Nov 2017

    Chicago is a modern global centre of commerce and culture. Its unique package of museums, restaurants, festivals, sporting events, architecture and history make the city one of the country’s hot spots to visit all year round. Its cosmopolitan vibe ...

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    Country Report

    Drinking Milk Products in the US

    Nov 2017

    Following a year of significant struggles in 2016, drinking milk products experienced some mild relief in 2017, as commodity prices began to rebound from the significant declines of 2016 on the back of stabilising supplies, ushering in negligible ...

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    Country Report

    Other Dairy in the US

    Nov 2017

    In 2017, other dairy was defined by two markedly different stories. On the one hand, chilled and shelf stable desserts continued to experience significant struggles in the face of growing consumer health-consciousness and a rejection of largely ...

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    Country Report

    Yoghurt and Sour Milk Products in the US

    Nov 2017

    Since its introduction to the US a decade ago, Greek yoghurt has been a major growth driver. It emerged as an ultimate health food, given its versatility, high protein content and modest calorie count. Retailing at a significant price premium ...

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    Country Report

    Cheese in the US

    Nov 2017

    In 2017, different categories within cheese experienced significant growth and declines, dependent upon the particular type of cheese; a dynamic that produced a dip in overall volume sales growth, while value sales growth remained consistent, in a ...

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    Country Report

    Baby Food in the US

    Nov 2017

    For a number of years, the US fertility rate has seen a consistent overall downwards trajectory, recently reaching an unprecedented low rate, according to the Centers for Disease Control. The CDC’s most recent study on births nationally, which ...

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    Country Report

    Analgesics in the US

    Nov 2017

    Demand for analgesics in the US remains steady as consumers look to treat ailments such as headaches, minor aches and pains and fever. The occurrence of these conditions is determined by many factors, including the increasing prevalence of chronic ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in the US

    Nov 2017

    According to several industry sources, almost one-third of US consumers report having recurrent seasonal allergies which affect their daily lives. Studies also reveal that the number of consumers with allergies is increasing annually. This has ...

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    Country Report

    Dermatologicals in the US

    Nov 2017

    Dermatologicals comprises a wide range of categories which are growing only slowly, along with two others – medicated shampoos and nappy (diaper) rash treatments – which are in decline, albeit not heavily. With regard to the latter two, it is thought...

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    Country Report

    Digestive Remedies in the US

    Nov 2017

    Consumer lifestyles play a key role in driving demand for digestive remedies. Although many Americans are adopting healthier lifestyles, poor eating habits persist. A 2016 survey from the Pew Research Center found that while 73% of consumers said ...

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    Country Report

    Eye Care in the US

    Nov 2017

    Standard eye care in the US continued to be dominated by products for dry eye in 2017, with these further gaining value share over the review period. Sales were driven by multiple factors, including demographic trends, environmental issues and ...

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    Country Report

    Herbal/Traditional Products in the US

    Nov 2017

    All categories in herbal/traditional products, with the exception of dermatologicals, continued to record solid current value growth in 2017. Herbal/traditional topical analgesics and cough, cold and allergy (hay fever) remedies performed well thanks...

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    Country Report

    NRT Smoking Cessation Aids in the US

    Nov 2017

    NRT smoking cessation aids’ consumer base continued to shrink in 2017, causing retail current value growth to slow slightly. Adult smoking prevalence in the US has continued to fall, standing at 15% in 2016, down from 18% in 2012. Tobacco products ...

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