You are here: HomeSolutionsCountriesUSA
print

Market Research for the United States of America

Euromonitor publishes reports on industries, consumers and demographics in the US.

  • Industry specific reports offer insight into market size and market share in US; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in US report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • USA in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

Filter Results

Total: (408)

results

 

Country Report

Luxury Goods in the US

Luxury sales continue to grow in the US. Though the economic recovery allowed for more aggressive growth in the previous three years, 2013 still saw robust growth in the luxury market as the growing number of affluent consumers and tourists kept ...

Mar 2014 | View details
Price: US$1,100 | Sale: US$900 | Add to cart |

Strategy Briefing

Celebrity Power and Its Influence on Global Consumer Behaviour

Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and ...

Mar 2014 | US$2,600 | Pages: 69 | Add to cart | View details

Country Report

Financial Cards and Payments in the US

The slow but steady recovery of the US economy caused some consumers to begin to exit their post-recessionary shell. Whilst many remained thrifty and cautious with their spending, others, who continued to see their disposable incomes grow, became ...

Feb 2014 | US$1,900 | Pages: 82 | Add to cart | View details

Country Report

Consumer Lending in the US

The improvement in the economy, underpinned by a burgeoning housing market and sustained corporate growth, brought many Americans back from the conservative mindset that was adopted by many following the recession. Years of gradual improvement and ...

Feb 2014 | US$1,900 | Pages: 22 | Add to cart | View details

Country Report

Packaged Food in the US

The US packaged food industry saw slightly higher current value growth in 2013 than in 2012 due to an increase in prices of dairy-based and wheat-based products. Pricing for milk was projected to increase in 2013 as prices of hay and soybean oil ...

Feb 2014 | US$6,500 | Pages: 315 | Add to cart | View details

Country Report

Ready Meals in the US

As the US economy continues to gradually improve, many consumers are once again considering eating out at restaurants and choosing more expensive fresh food choices as viable options to replace ready meals. Consequently, volume sales of ready meals ...

Jan 2014 | US$900 | Pages: 80 | Add to cart | View details

Country Report

Canned/Preserved Food in the US

Americans are buying less canned/preserved food. This is because the improved state of the US economy has given consumers the means to pursue healthy living, which does not include canned foods. The high sodium content and processed feel of canned ...

Jan 2014 | US$900 | Pages: 79 | Add to cart | View details

Country Report

Chilled Processed Food in the US

Chilled food products have become attractive to consumers for offering convenience with a fresh and healthy feel. However, these products are also difficult and expensive to transport and store and this cost is passed on to the consumer in the high ...

Jan 2014 | US$900 | Pages: 81 | Add to cart | View details

Country Report

Dried Processed Food in the US

Brown rice is becoming increasingly present in the American diet. Despite generally being less difficult to manufacture than white rice, brown rice sells at a premium for its health connotations. As of 2013, brown rice constituted just over 13% of ...

Jan 2014 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Frozen Processed Food in the US

Despite long being straddled with the unfortunate label of “junk food”, frozen food products are being seen as healthier and healthier with every passing year. With products like Alexia booming in frozen potatoes and new technologies being applied to...

Jan 2014 | US$900 | Pages: 83 | Add to cart | View details

Strategy Briefing

The New Face of Private Label: Global Market Trends to 2018

Today’s private labels – unlike the generic offerings of the past – are carefully managed and marketed in order to improve the retailer’s competitive edge. Indeed, many are now seen as brands in their own right. This global report examines new ...

Jan 2014 | US$2,600 | Pages: 103 | Add to cart | View details

Country Report

Ice Cream in the US

Retail volume sales of ice cream are projected to decline by 1% in 2013, due partly to an improving economy. Whilst economic conditions remained tough for lower-income Americans, higher-income consumers experienced the value of their homes increase ...

Dec 2013 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Oils and Fats in the US

Improvements in the US economy aided higher-income consumers in 2013. Many Americans saw the value of their homes increase, and the US stock market enjoyed a good performance. In turn, affluent consumers felt more comfortable dining out, and reduced ...

Dec 2013 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Snack Bars in the US

Many producers of snack bars continued to push the health aspects of their products to attract consumers in 2013. This included focusing on the fibre and protein content, and making gluten-free varieties for consumers with coeliac disease or ...

Dec 2013 | US$900 | Pages: 76 | Add to cart | View details

Country Report

Spreads in the US

Mass-market oriented manufacturers started to focus much more on premium products in 2013. For the last few years, premium products such as chocolate spreads, high-priced jams and preserves and almond butter were very strong growth areas for spreads....

Dec 2013 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Baked Goods in the US

Despite being marketed to wildly different consumers, health-oriented as well as indulgent products were key areas for stimulating growth in 2013. On the health-oriented side of baked goods, breads that feature whole grains, high fibre or other ...

Dec 2013 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Bakery in the US

Artisanal is expected to witness a small increase in its value share in 2013, reaching 51%. Whilst this may seem strange, given the polar position on the price scale, it shows that the economic recovery has been uneven, as higher earners have ...

Dec 2013 | US$1,900 | Pages: 91 | Add to cart | View details

Country Report

Biscuits in the US

Biscuits is expected to see current value growth of 3% to reach US$13.8 billion in 2013, due to the performance of major brands. Although sales declined for some brands in numerous biscuits categories, sales of the largest and most iconic brands ...

Dec 2013 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Breakfast Cereals in the US

Breakfast alternatives continued to be troublesome for the growth of breakfast cereals in 2013. Snack bars continued to see immense growth due to the convenience and high nutritional content of such products. In addition, many Americans opted for ...

Dec 2013 | US$900 | Pages: 73 | Add to cart | View details

Future Demographic

United States of America in 2030: The Future Demographic

In 2030, the population of the USA will reach 356 million, an increase of 13.4% from 2012. The USA’s population is ageing and this is compounded by falling birth rates. Meanwhile the average age at childbirth is also climbing. Migration is an ...

Dec 2013 | View details
Price: US$900 | Sale: US$725 | Pages: 27 | Add to cart |

Country Report

Consumer Electronics in the US

Consumer electronics in the US demonstrated positive expansion during 2012, although growth rates slowed considerably following the post-recession rebound. Higher consumer confidence boosted the fortunes of retailers, although the highly seasonal ...

Dec 2013 | US$1,900 | Pages: 87 | Add to cart | View details

Country Report

Mobile Phones in the US

Volume sales of smartphones reached 97.7 million handsets in the US 2012, with volume sales increasing by 26%. The smartphone has emerged as a vital tool for personal and business communications, quickly replacing basic feature phones as an essential...

Dec 2013 | US$900 | Pages: 23 | Add to cart | View details

Country Report

In-Car Entertainment in the US

Demand for aftermarket in-car entertainment remained weak in the US towards the end of the review period as the slow pace of recovery of the US economy and the collapse in demand for aftermarket in-car navigation resulted in overall negative growth ...

Dec 2013 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Imaging Devices in the US

Imaging devices continued to face serious challenges in the US during 2013. Competition from smartphones with high-quality recording devices and which have the capacity to run photo editing applications continued to depress the growth potential for ...

Dec 2013 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home Audio and Cinema in the US

Despite the ongoing spread of multiscreen media viewing habits amidst the proliferation of tablets and smartphones, many US consumers still require high-quality audio in their homes. Smaller, all-in-one audio options, particularly soundbars and ...

Dec 2013 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Computers and Peripherals in the US

Tablets and other portable computers remains the strongest growth category in computers and peripherals in the US. Tablets comprise the vast majority of sales of tablets and other portable computers, a category which increased in retail volume by 70%...

Dec 2013 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Portable Players in the US

According to Euromonitor International nomenclature, portable players is a category which includes portable multimedia players, portable mp3 players, other portable media players and e-readers. The definition of e-readers is restricted to devices ...

Dec 2013 | US$900 | Pages: 27 | Add to cart | View details

Global Survey Report

Path to Purchase: Toys and Games

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying toys and games. Results are based on responses to Euromonitor’s Middle Class Home survey, fielded in 2013, which includes 6,600 online ...

Dec 2013 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Eyewear in the US

The eyewear industry is controlled by major global players that drive the vast majority of sales. Unbeknown to many consumers, most of the eyewear products they purchase come from only a handful of parent companies. This sort of market monopolisation...

Dec 2013 | US$1,100 | Pages: 45 | Add to cart | View details

Country Report

Spectacles in the US

As technology becomes a larger part of everyday life, consumers are becoming more comfortable with making purchases online. Spectacles are gaining distribution through the online channel. Many companies are entering the online channel to capture more...

Dec 2013 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Contact Lenses in the US

In May 2013, Bausch & Lomb was bought out by Valeant Pharmaceuticals, Canada’s largest drug maker. Valeant will acquire the number four player within the US contact lenses market with nearly 10% market value share. The acquisition comes at a time ...

Dec 2013 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Noodles in the US

The noodles market in the US is almost exclusively made up of Asian products and, although Asian cuisine is still becoming more popular each year, Asian flavours have secured a niche in the mainstream American diet. In 1999, already 20% of all ...

Dec 2013 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Pasta in the US

After a number of years of growth dating back to the recession, sales of pasta slowed in 2013 as consumer perceptions started to work against it. Pasta is seen as a simple, low-cost meal option and this helped it immensely during the recession when ...

Dec 2013 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in the US

Sauces continues to see an influx of premium products from numerous small companies in numerous sauces, dressings, and condiments categories in 2013. Following the recession, many consumers stopped dining out and started to prepare more meals at ...

Dec 2013 | US$900 | Pages: 86 | Add to cart | View details

Country Report

Soup in the US

Soup sales have started to become heavily influenced by the introduction of bolder and premium flavours from numerous soup companies. Soup companies have been producing more unique flavours for their major soup brands with increasing regularity to ...

Dec 2013 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in the US

Sweet and savoury snack products were able to see substantial growth from both health- and indulgence- orientated products in 2013. Snack-orientated consumers increasingly demand two things from their products, healthier options or snacks that are ...

Dec 2013 | US$900 | Pages: 81 | Add to cart | View details

Strategy Briefing

Parents-in-Waiting: Global Perinatal Market Trends

Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” industry has emerged, spanning everything from ...

Dec 2013 | US$2,600 | Pages: 77 | Add to cart | View details

Country Report

Drinking Milk Products in the US

Consumer demand for drinking milk products was down in 2013, with retail volumes projected to decline by about 1%. It has been challenging for producers of cow’s milk to increase sales, due to increased competition from other beverages, including ...

Nov 2013 | US$900 | Pages: 79 | Add to cart | View details

Country Report

Gum in the US

The reduced interest of young consumers is leading to a sharp drop in sales of gum, with the category expected to register a current value decline of 3% in 2013. Traditionally, gum relied heavily on younger consumers to make up a large part of the ...

Nov 2013 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Meal Replacement in the US

Convalescence is expected to continue to see strong growth in 2013, as the health benefits of the category start to resonate with consumers. With many elderly consumers in need of regular dietary supplements to maintain a healthy lifestyle, ...

Nov 2013 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Other Dairy in the US

Other dairy is expected to see a negligible current value decline in 2013, remaining at US$7.8 billion. The slight current value decline expected in 2013 is in contrast with the 1% CAGR in the review period, which was largely driven by single-digit ...

Nov 2013 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Sugar Confectionery in the US

Whilst there is still a large amount of consumption in sugar confectionery which stems from younger children, there are a small but growing number of older consumers from the baby-boomer generation who are starting to have an effect on sales. ...

Nov 2013 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in the US

By providing health and wellness benefits, a wide range of flavours and convenience, yoghurt and sour milk products continues to grow. Consumer demand for Greek yoghurt and kefirs remains strong. Greek yoghurt has moved from a niche product found ...

Nov 2013 | US$900 | Pages: 75 | Add to cart | View details

Country Report

Baby Food in the US

Americans appear more open to having more babies again, as the US economy shows signs of improvement. After declining from 2007 to 2011, the number of births in the US was flat in 2012, according to provisional data published in June 2013 by the CDC ...

Nov 2013 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Cheese in the US

As Americans learn more about food and where it comes from, they are increasingly choosing unprocessed over processed varieties. In beer, sales of craft beer have outpaced those of standard beer, as beer drinkers seek out beer which is made with ...

Nov 2013 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Chocolate Confectionery in the US

Major manufacturers launched miniature versions of their major brands in 2013, to help drive sales amongst the steadily growing snacking audience in the US. Snacking in-between meals has steadily become much more common amongst many consumers as a ...

Nov 2013 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Confectionery in the US

Chocolate confectionery in the US continues to be dominated by two companies. In 2013, The Hershey Co and Mars are expected to account for a combined 65% share of overall value sales.

Nov 2013 | US$1,900 | Pages: 85 | Add to cart | View details

Country Report

Dairy in the US

Nestlé USA is expected to lead other dairy in 2013 with an 18% value share, up slightly from 2012. The company is a key player in coffee whiteners and condensed/evaporated milk. Sales of Coffee-mate continued to grow, as Nestlé invested money in ...

Nov 2013 | US$1,900 | Pages: 108 | Add to cart | View details

Statistical Reference Handbook

International Marketing Data and Statistics 2014

Comparable demographic, economic and marketing statistics for 160 non European countries countries presented in a concise, easy to understand format.

Nov 2013 | US$475 | View details

Country Report

Personal Accessories in the US

Personal accessories showed lower current value growth in 2013 than in 2012, as unit prices of gold and silver jewellery declined in 2013, after rocketing in 2011. Unit prices of bags and luggage also stabilised in 2013, after rapid growth in 2011 ...

Nov 2013 | US$1,100 | Pages: 74 | Add to cart | View details
Page 

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook