You are here: HomeSolutionsCountriesUSA
RSS print

Market Research for the United States of America

Euromonitor publishes reports on industries, consumers and demographics in the US.

  • Industry specific reports offer insight into market size and market share in US; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in US report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • USA in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

Filter Results

Total: (439)

results

 

Country Report

Gardening in the US

Gardening remains a popular pastime for US households. According to data from the National Gardening Association, over 70% of US households spend time and money taking care of their lawns and gardens. This choice is not universal, as many Americans ...

May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in the US

The US economic recovery helped home furnishings to post a 2% increase in current value sales in 2014, marginally faster than in 2013 growth. Thus, home furnishings continued to post modest improvements after the devastating recession of 2007-2009. ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in the US

Home improvement in the US is largely present in two distinct groups: DIY projects; and projects which consumers contract out. Many American consumers enjoy DIY home improvement projects. The great proliferation of TV programmes, internet resources ...

May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Homewares in the US

Home entertaining captured the attention of many US consumers in 2014. Manufacturers have focused on bright and colourful products that display well on counters and dinner tables. This trend even extends to ovenware, where companies have started to ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in the US

Positive year-on-year current value growth was recorded over the whole review period for the first time since 2001-2006. Increased consumer confidence and higher discretionary spending continued to spur the country’s recovery from recession. ...

May 2015 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Sportswear in the US

The popularity of sportswear continues to increase in the US and sports apparel increased in current value by the since 2014, while sports footwear increased by 9% in current value. Overall, sportswear has experienced positive current value growth of...

May 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Womenswear in the US

‘Athleisure’ remained a major trend in womenswear in 2014 as American women continued to wear athletic apparel on a day-to-day basis for comfort and style. Women’s leggings recorded a double-digit current value CAGR over the review period, although ...

May 2015 | US$1,000 | Pages: 37 | Add to cart | View details

Country Report

Apparel Accessories in the US

Apparel accessories continue to be considered a great way for consumers to complete an outfit and increase of other garments, which helped the category to generate healthy current value growth of 5% in 2014. Overall, the category remains commoditised...

May 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Childrenswear in the US

Baby and toddler wear continued to show steady growth in 2014 after the category recorded its strongest growth of the post-recessionary era in 2013. Volume sales of baby and toddler wear grew by 2% in 2014, while current value growth was marginal. ...

May 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Footwear in the US

Sports footwear outperformed total footwear in 2014, with growth driven by rising demand for sports-inspired footwear and performance footwear. While sports footwear increased in current value by 9% in 2014, total footwear increased by only 2% in ...

May 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Hosiery in the US

Sheer hosiery increased by 5% in current value terms and by 2% in volume terms in 2014. Sheer hosiery is a category which predominantly targets at women and includes sheer tights, hold-ups, stockings, knee-highs and sheer ankle socks. Legwear sales ...

May 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Jeans in the US

US Jeans manufacturers are increasingly struggling with declining sales of their denim products. Even joint category leader Levi Strauss witnessed a decline of 7% in current value terms in 2014. The company cut 800 jobs, equal to 20% of its ...

May 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Menswear in the US

Growth in menswear continued to outpace growth in womenswear in 2014, with these categories growing by 2% and 1% in current value terms respectively. Menswear continues to benefit from increasingly sartorially minded millennial consumers, with many ...

May 2015 | US$1,000 | Pages: 37 | Add to cart | View details

Country Report

Apparel and Footwear in the US

Sales of apparel and footwear in the US continue to rebound, driven mainly by a combination of advances in digital innovation and dynamic growth in sportswear, which witnessed the highest current value growth of 8% in 2014. With the continued ...

May 2015 | US$2,100 | Pages: 98 | Add to cart | View details

Global Briefing

Cider and Perry: Outlook and Opportunities

The cider/perry market has been registering some of the most dynamic growth rates over 2009-2014 and it looks far from slowing down. The category had been a significant player in the “craft”-positioned alcoholic drinks industry, especially in the US ...

May 2015 | US$1,275 | Pages: 34 | Add to cart | View details

Country Report

Baby and Child-Specific Products in the US

Post-recession, many Americans remain worried about the future of the economy and are continuing to postpone having children. According to a January 2015 National Center for Health Statistics (NCHS) report, the number of births in the US declined by ...

May 2015 | US$1,000 | Pages: 35 | Add to cart | View details

Country Report

Bath and Shower in the US

With a value growth rate of 2% in 2014, bath and shower maintained its pace of growth compared with the review period, albeit at a slightly lower pace. The sheer inelasticity of demand for these products is a reliable driver, but one that also limits...

May 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Colour Cosmetics in the US

The steep decline in nail polish sales slowed down total colour cosmetics performance in 2014. Nail art has faded from popularity. After growing by 29% in 2012, sales declined by 1% in 2013 and by another 8% in 2014 as consumers moved away from ...

May 2015 | US$1,000 | Pages: 47 | Add to cart | View details

Country Report

Deodorants in the US

Deodorants, a highly homogenous category, is underpinned by highly inelastic demand from a population that considers proper hygiene to basically be mandatory within the confines of normal society. As this has been the case for years now, deodorants ...

May 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Depilatories in the US

Declines of 3% for depilatories in 2014 are not favourable when compared to the review period CAGR of -1%, but are not terribly far off trend and mirror the year before. Ultimately, the category benefited from a short term boost in hair ...

May 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Fragrances in the US

Despite a fall in the sales of celebrity fragrances in 2014, value sales of total fragrances grew by 2% in 2014. Fragrances as a whole grew as affluent, older consumers purchased premium and super premium fragrances. Makers of super premium ...

May 2015 | US$1,000 | Pages: 41 | Add to cart | View details

Country Report

Hair Care in the US

Hair care grew by 2% in current value terms in 2014, rising to US$11.6 billion; this growth rate was in line with review period CAGR of 2% from 2009-2014, indicative of the largely normalized market for these products. While shampoos and ...

May 2015 | US$1,000 | Pages: 39 | Add to cart | View details

Country Report

Men's Grooming in the US

The 3% increase in men’s grooming in current value terms in 2014 to US$6.3 billion was supported by both subcategories; men’s shaving grew by 2% to US$2.9 billion, while men’s toiletries was saw even more success, growing by 4% US$3.4 billion. This ...

May 2015 | US$1,000 | Pages: 40 | Add to cart | View details

Country Report

Oral Care in the US

Oral care saw value sales increase by 3% in 2014, placing it roughly in line with the growth in the rest of the review period although slightly higher. Categories tend not to do particularly well or too poorly, considering that most people’s oral ...

May 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Beauty and Personal Care in the US

The US beauty and personal care market showed moderate growth in 2014. A booming stock market and an increase in employment rates boosted spending power for Americans, especially for higher-income individuals. The increased ability among the affluent...

May 2015 | US$2,650 | Pages: 133 | Add to cart | View details

Country Report

Sets/Kits in the US

Sales of sets/kits grew by 1% in 2014. The improvement in the US economy allowed some consumers to be more comfortable with giving gifts to others as well as indulging in self-gifting. That said, sales of skin care-based sets/kits did not grow ...

May 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Skin Care in the US

As sales of premium skin care slowed down in 2014, the total US skin care category grew by a lower rate in 2014 than in 2013. After growing by 10% in 2012 and by 8% in 2013, the premium skin care category grew by a lower 4% in 2014. Consumer demand ...

May 2015 | US$1,000 | Pages: 47 | Add to cart | View details

Country Report

Sun Care in the US

Sales growth of 1% in 2014 is significantly better than that of -2% from 2013, but well below the review period CAGR of 4%. In fact, from 2009-2012 the CAGR was almost 7%. In the first half of the review period, sun care was coasting on improved ...

May 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Strategy Briefing

Global Consumer Attitudes to Home Ownership: In Search of a Room of One’s Own

Housing (shelter) is a fundamental human need, but its supply poses complex challenges. The manner in which these challenges are dealt with by markets and governments varies widely around the world, and these variations can have a profound impact on...

Apr 2015 | US$1,200 | Pages: 105 | Add to cart | View details

Country Report

Air Care in the US

After three consecutive years of growth from 2011 to 2013, air care witnessed a surprising 1% decline in 2014. The biggest shift in performance came in the form of car air fresheners, from 24% growth in 2012 and 16% growth in 2013 to a 4% decline in ...

Apr 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Bleach in the US

Sales of bleach improved dramatically in 2012 and 2013 when Clorox started marketing a more concentrated form of bleach. Clorox’s new products were smaller but, due to higher concentrations of chlorine bleach, were marketed as being just as ...

Apr 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Dishwashing in the US

It is generally expected that more innovative and less labour intensive products will outperform their older and more difficult counterparts in consumer appliances. However, in dishwashing, hand dishwashing outperformed it automatic counterpart for ...

Apr 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Home Insecticides in the US

The delayed winter of 2013/14 did not impact most states until the early part of 2014, where abnormally cold weather patterns affected large portions of the continental US. Effects from cold weather in 2014 compounded with those of the exceptionally ...

Apr 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Laundry Care in the US

In February 2012, Procter & Gamble launched liquid tablet detergents with introduction of Tide Pods. Consumers were immediately receptive to the new product and other major manufacturers soon followed suit, releasing their own pod products. Value ...

Apr 2015 | US$1,000 | Pages: 34 | Add to cart | View details

Country Report

Home Care in the US

Following a stable year in 2013, liquid tablet detergents and automatic dishwashing tablets were expected to help support and drive growth in home care in 2014. While sales of these products continued to improve this year, growth was not as ...

Apr 2015 | US$2,650 | Pages: 81 | Add to cart | View details

Country Report

Polishes in the US

Sales of floor, furniture, and shoe polish declined by 6%, 6%, and 1% respectively for 2014. In recent years, the growing trend of urbanisation pushed consumers to move around more often, and has consequently given rise to a more rent-based real ...

Apr 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Surface Care in the US

In September of 2014, the US got its first Ebola patient, who unfortunately passed away but not before spreading the virus to two health workers. As the nation went into a state of panic, everyday Americans began devising all sorts of solutions to ...

Apr 2015 | US$1,000 | Pages: 34 | Add to cart | View details

Country Report

Toilet Care in the US

Demand for toilet care for any given country is going to be contingent on how willing and able consumers are in relation to keeping their toilets clean, and on innovations in plumbing and toilet design. In the US, both factors remained stable, and ...

Apr 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Health and Wellness in the US

Consumers began to spend more on health and wellness products in 2014, due to increasing concerns about the ingredients of food and beverages. Many consumers have also become very concerned about the low nutritional content of many products. This has...

Apr 2015 | US$2,100 | Pages: 90 | Add to cart | View details

Country Report

Adult Mouth Care in the US

Although a relatively niche category, determining just 1% of total OTC remedies’ retail value sales in the US, adult mouth care is increasingly important for a growing number of consumers. Symptomatic treatment of periodontal disease, dry mouth ...

Apr 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Analgesics in the US

As Johnson & Johnson and Novartis push to get their largest analgesics brands back to pre-recall levels through a series of awareness campaigns, many consumers shift their purchasing preferences back to branded products. This helped the category to ...

Apr 2015 | US$1,000 | Pages: 45 | Add to cart | View details

Country Report

Calming and Sleeping in the US

According to the CDC, insufficient sleep is a public health epidemic. According to The Institute of Medicine in Washington DC, an estimated 50-70 million US adults suffer from sleep or wakefulness disorder. Furthermore, the number of people ...

Apr 2015 | US$1,000 | Pages: 40 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in the US

2012-2013 saw a particularly bad influenza season in the US, with the highest rate of hospitalizations for flu-like illnesses over the review period according to the Centers for Disease Control and Prevention (CDC). Although the 2013-2014 flu season ...

Apr 2015 | US$1,000 | Pages: 44 | Add to cart | View details

Country Report

Dermatologicals in the US

Dermatologicals had a very strong year in 2014, with current retail value sales increasing by 3%, marking the fastest single-year growth since 2007. The significant ageing of the US population has represented a factor contributing to accelerating ...

Apr 2015 | US$1,000 | Pages: 42 | Add to cart | View details

Country Report

Digestive Remedies in the US

A number of unhealthy consumer trends are supporting the development of the digestive remedies category. Poor diets are becoming more common due to the increasing demand for and availability of unhealthy processed food and beverages. Fast food sales ...

Apr 2015 | US$1,000 | Pages: 42 | Add to cart | View details

Country Report

Eye Care in the US

Allergy eye care continued to outpace standard eye care in terms of retail value growth in 2014. The number of consumers affected by allergies is on the rise. According to the ACAAI, allergic rhinitis (hay fever) affects up to 60 million Americans. ...

Apr 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Herbal/Traditional Products in the US

Although sales of herbal/traditional consumer health products are dominated by dietary supplements, which account for nearly three-quarters of sales, the herbal/traditional remedies category in the US is strong and growing. Herbal/traditional cough, ...

Apr 2015 | US$1,000 | Pages: 40 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in the US

Contributing to the lacklustre performance of NRT smoking cessation aids in 2014 is the shrinking customer base. Tobacco products are among the most heavily regulated in the US and governing agencies continue to take measures to further reduce ...

Apr 2015 | US$1,000 | Pages: 33 | Add to cart | View details

Country Report

Consumer Health in the US

Increasing health literacy and self-care, coupled with new product launches and the continued resurgence of branded products, boosted over-the-counter remedies (OTC) to achieve its strongest single year growth in retail value sales since 2008. While ...

Apr 2015 | US$2,650 | Pages: 136 | Add to cart | View details

Country Report

Sports Nutrition in the US

In August 2014 Hormel Foods Corp completed an acquisition of Cytosport Inc. Cytosport, the second leading sports nutrition company in 2013 with a 12% value share, manufactures Muscle Milk, a powder and RTD protein product, as well as its eponymous ...

Apr 2015 | US$1,000 | Pages: 34 | Add to cart | View details
Page 

Recently Viewed Items more ›

    custom research
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here