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Market Research for the United States of America

Euromonitor publishes reports on industries, consumers and demographics in the US.

  • Industry specific reports offer insight into market size and market share in US; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in US report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • USA in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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Global Briefing

New Product Development in Consumer FoodService : Asian Flavours , Freshness, and Value Above All Else

New product development in 2014 was driven by consumers’ desire to maximise the value of their dining experiences, through any and all means necessary. This meant operators looked for ways to add more freshness and functionality to their menus, and ...

Jun 2015 | US$1,325 | Add to cart | View details

Global Briefing

Beer: What's Brewing on the Horizon?

Big brewers faced stagnant volume sales at the global level in 2014, and this has been the case for some years, following the financial crisis of the last decade. This briefing highlights some of the main category-specific trends that are being ...

Jun 2015 | US$1,325 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Global Briefing

Strategies in Pet Food Retailing: Part 1

Pet food is in flux and so is its retailing landscape. As competition increases new challenges arise in a space where consumers are increasingly savvy and gains more difficult to achieve. Find out about successful retailing strategies and how ...

Jun 2015 | US$1,325 | Pages: 37 | Add to cart | View details

Country Report

Beer in the US

Craft beer in the US continued to agitate the beer market in the US. Driven by the millennial generation, consumers are shifting their tastes from affordable domestic lagers to premium craft beers. Craft beers, most abundant in ale, ...

Jun 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Cider/Perry in the US

As cider/perry in the US has experienced, and continues to experience, astonishing growth, mass market beer producers like Anheuser-Busch InBev and MillerCoors have extended their product offerings into cider. Whilst traditionally perceived as beer ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Alcoholic Drinks in the US

Alcoholic drinks in 2014 outperformed the review period in both volume and value terms. Stronger value growth than volume growth is indicative of rising unit prices resulting from consumer interest in premium products impacting all alcoholic drink ...

Jun 2015 | US$2,100 | Pages: 101 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in the US

Growth in 2014 of RTDs/high-strength premixes was 2%, significantly underperforming the historic period CAGR, which was 8%. Launched in 2012, A-B InBev’s Bud Light Lima-A-Rita was the driver of most growth the past few years, becoming the leading ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Spirits in the US

In the post recessionary period, consumers have shown greater interest in spirits. This comes as consumers, primarily millennials, desire alcohol of all types. Whereas in the past consumers were typically loyal to beer, wine or spirits and would not ...

Jun 2015 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Wine in the US

In 2013 and 2014, consumers exhibited a preference for more premium wines in the off-trade, with nearly every style of wine experiencing growth in higher price bands and declines in the lowest. The shift in consumption results from consumer ...

Jun 2015 | US$990 | Pages: 42 | Add to cart | View details

Global Briefing

Health-based Beauty Resetting Industry Standards

The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new ...

Jun 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Global Briefing

Corporate Strategies in Consumer Health

As consumer health continues to outperform other major consumer goods industries, its global profile is rising. However, the industry’s unique regulatory and competitive landscapes necessitate a clear understanding of regional and national markets in...

Jun 2015 | US$1,325 | Pages: 53 | Add to cart | View details

Global Briefing

More Needs to be Done: Nutrition Data Reveal Packaged Food and Soft Drinks Deliver too Little Fibre

At 4.3g per person per day, the global consumer still purchases too little fibre from packaged food and soft drinks. Given the favourable regulatory environment that allows companies to benefit from fibre-related health claims, manufacturers have the...

Jun 2015 | US$1,325 | Pages: 34 | Add to cart | View details

Global Briefing

Cider and Perry: Outlook and Opportunities

The cider/perry market has been registering some of the most dynamic growth rates over 2009-2014 and it looks far from slowing down. The category had been a significant player in the “craft”-positioned alcoholic drinks industry, especially in the US ...

Jun 2015 | US$1,325 | Pages: 34 | Add to cart | View details

Global Briefing

Indoor Furniture: Category Overview

Indoor furniture appeared in a better place in 2014 than at any time since the recession started. Growth returned in the US, and China’s consumer market remains strong as many households become first-time buyers. However, ongoing currency woes have ...

Jun 2015 | US$1,325 | Pages: 56 | Add to cart | View details

Global Briefing

The Future of Skin Care: Game-changing Trends and Influencers

Skin care remains the key revenue driver in beauty with global sales exceeding US$111 billion in 2014. Beyond China, Indonesia and India will be key growth markets by 2019. Demand and innovation are driven by multiple factors. On one hand, technology...

Jun 2015 | US$1,325 | Pages: 52 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in the US

Value sales of apparel and footwear specialist retailers grew by 2% in 2014, the slowest rate since the start of the economy’s recovery. One of the biggest factors impacting the apparel and footwear industry in 2014 was an exceptionally discount ...

Jun 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Direct Selling in the US

Value sales through direct selling increased by just 1% in 2014 amid struggles from some of the largest names in the industry. Overall growth was below the review period average as the industry has struggled to retain sales representatives as the job...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in the US

In 2014 the electronics and appliance specialist channel overall managed to grow by 2% in the face of stiff competition from internet retailers and despite consumers consistently shopping around to compare prices between retailers. Fortunes were ...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Grocery Retailers in the US

Supermarkets remains the leading grocery retailing channel and annual value sales reached US$365.4 billion after growing by 2% in 2014.The channel makes up over 1/3 of the grocery retailing value market size in the US and remains the first choice for...

Jun 2015 | US$990 | Pages: 54 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in the US

Health and beauty retailers outgrew their review period average with 4% growth in 2014 compared to a historic CAGR of 3% as the industries benefitted from a combination of macro-economic and consumer trends. An aging population aided the ...

Jun 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in the US

Home and garden specialist retailers has been one of the fastest-growing channels in the post-recession period with sales rising in each year since 2009. The category was one of the hardest hit during the period from 2007-2009 and has rebounded to ...

Jun 2015 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Homeshopping in the US

Homeshopping continues to experience strong declines due to competition from internet retailers. The 6% decline in 2014 was nearly equal to the largest (previous year’s) decline in the review period and over the last two years of the review period ...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Internet Retailing in the US

Internet retailing sales grew by 16% in current value in 2014 in line with the review period CAGR of 16%. The review period includes 2009-2010, the first year to see accelerating growth after the recession as retailing began to recover. Growth ...

Jun 2015 | US$990 | Pages: 65 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in the US

Leisure and personal goods retailers are experiencing divergent trends as retailers across the category are responding to the continued growth of internet retailing and in some cases mass retailers. The retailers that are experiencing a decline all ...

Jun 2015 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Mixed Retailers in the US

Mixed retailers experienced opposite trends in 2014, with warehouse clubs and variety stores showing strong growth whilst department stores and mass merchandisers struggled. Mixed retailers experience competition from all other retail types ranging ...

Jun 2015 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Retailing in the US

Despite a poor start in the first quarter of 2014 due to the unusually harsh winter, the US economy saw sustained growth in the second to fourth quarters. Monthly job growth and the lowest unemployment rate since 2008 led to increasingly higher ...

Jun 2015 | US$2,100 | Pages: 161 | Add to cart | View details

Country Report

Vending in the US

Value sales at vending machines declined for the second straight year in 2014 as competition from other retail types impacted the vending industry. Americans are increasingly looking for fresh foods and vending machines have a reputation for selling ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Global Briefing

Luxury Goods in Asia Pacific: What Happens When the Good Times Stall?

Luxury goods have flourished in Asia Pacific for more than a decade, spurred on by booming economies, surging retail investment and an increasingly aspirational middle class. However, the good times have started to stall. China has clamped down on ...

May 2015 | US$1,325 | Pages: 48 | Add to cart | View details

Country Report

Gardening in the US

Gardening remains a popular pastime for US households. According to data from the National Gardening Association, over 70% of US households spend time and money taking care of their lawns and gardens. This choice is not universal, as many Americans ...

May 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in the US

The US economic recovery helped home furnishings to post a 2% increase in current value sales in 2014, marginally faster than in 2013 growth. Thus, home furnishings continued to post modest improvements after the devastating recession of 2007-2009. ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in the US

Home improvement in the US is largely present in two distinct groups: DIY projects; and projects which consumers contract out. Many American consumers enjoy DIY home improvement projects. The great proliferation of TV programmes, internet resources ...

May 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in the US

Home entertaining captured the attention of many US consumers in 2014. Manufacturers have focused on bright and colourful products that display well on counters and dinner tables. This trend even extends to ovenware, where companies have started to ...

May 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in the US

Positive year-on-year current value growth was recorded over the whole review period for the first time since 2001-2006. Increased consumer confidence and higher discretionary spending continued to spur the country’s recovery from recession. ...

May 2015 | US$2,100 | Pages: 47 | Add to cart | View details

Global Briefing

Global Flexible Packaging: Combining Affordability with Added Value for Success

Already making up half of global retail packaging, flexibles look set to expand further, with a forecast 2% CAGR over 2014-2019. Toughening legislation is a tangible threat to flexible packaging in tobacco. However, its versatility as a pack material...

May 2015 | US$1,325 | Pages: 31 | Add to cart | View details

Global Briefing

Apparel and Footwear in 2015: Trends, Developments and Prospects

The global apparel and footwear market delivers steady performance despite softer growth in China and much weaker outlook in Russia and Brazil. Meanwhile, a sustained recovery in Western Europe remains elusive and improving economies are yet to ...

May 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Report

Sportswear in the US

The popularity of sportswear continues to increase in the US and sports apparel increased in current value by the since 2014, while sports footwear increased by 9% in current value. Overall, sportswear has experienced positive current value growth of...

May 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Womenswear in the US

‘Athleisure’ remained a major trend in womenswear in 2014 as American women continued to wear athletic apparel on a day-to-day basis for comfort and style. Women’s leggings recorded a double-digit current value CAGR over the review period, although ...

May 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Apparel Accessories in the US

Apparel accessories continue to be considered a great way for consumers to complete an outfit and increase of other garments, which helped the category to generate healthy current value growth of 5% in 2014. Overall, the category remains commoditised...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Childrenswear in the US

Baby and toddler wear continued to show steady growth in 2014 after the category recorded its strongest growth of the post-recessionary era in 2013. Volume sales of baby and toddler wear grew by 2% in 2014, while current value growth was marginal. ...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Footwear in the US

Sports footwear outperformed total footwear in 2014, with growth driven by rising demand for sports-inspired footwear and performance footwear. While sports footwear increased in current value by 9% in 2014, total footwear increased by only 2% in ...

May 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Hosiery in the US

Sheer hosiery increased by 5% in current value terms and by 2% in volume terms in 2014. Sheer hosiery is a category which predominantly targets at women and includes sheer tights, hold-ups, stockings, knee-highs and sheer ankle socks. Legwear sales ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Jeans in the US

US Jeans manufacturers are increasingly struggling with declining sales of their denim products. Even joint category leader Levi Strauss witnessed a decline of 7% in current value terms in 2014. The company cut 800 jobs, equal to 20% of its ...

May 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Menswear in the US

Growth in menswear continued to outpace growth in womenswear in 2014, with these categories growing by 2% and 1% in current value terms respectively. Menswear continues to benefit from increasingly sartorially minded millennial consumers, with many ...

May 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Apparel and Footwear in the US

Sales of apparel and footwear in the US continue to rebound, driven mainly by a combination of advances in digital innovation and dynamic growth in sportswear, which witnessed the highest current value growth of 8% in 2014. With the continued ...

May 2015 | US$2,100 | Pages: 98 | Add to cart | View details

Country Report

Baby and Child-Specific Products in the US

Post-recession, many Americans remain worried about the future of the economy and are continuing to postpone having children. According to a January 2015 National Center for Health Statistics (NCHS) report, the number of births in the US declined by ...

May 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Bath and Shower in the US

With a value growth rate of 2% in 2014, bath and shower maintained its pace of growth compared with the review period, albeit at a slightly lower pace. The sheer inelasticity of demand for these products is a reliable driver, but one that also limits...

May 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Colour Cosmetics in the US

The steep decline in nail polish sales slowed down total colour cosmetics performance in 2014. Nail art has faded from popularity. After growing by 29% in 2012, sales declined by 1% in 2013 and by another 8% in 2014 as consumers moved away from ...

May 2015 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Deodorants in the US

Deodorants, a highly homogenous category, is underpinned by highly inelastic demand from a population that considers proper hygiene to basically be mandatory within the confines of normal society. As this has been the case for years now, deodorants ...

May 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Depilatories in the US

Declines of 3% for depilatories in 2014 are not favourable when compared to the review period CAGR of -1%, but are not terribly far off trend and mirror the year before. Ultimately, the category benefited from a short term boost in hair ...

May 2015 | US$990 | Pages: 27 | Add to cart | View details
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