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Market Research on USA

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in USA.

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Euromonitor USA reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Digital Consumer-Landscape: USA

The USA is defined by global leadership in digital services due to a vibrant start-up culture, skilled professionals and investment in new technologies. Access to mobile internet is widespread and consumers enjoy the latest smartphones. Internet ...

Apr 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Report

Baby and Child-Specific Products in the US

Following the recession, many Americans are cautiously optimistic about the future of the economy and are choosing to have children. According to a December 2015 National Center for Health Statistics (NCHS) report, the number of births in the US ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Bath and Shower in the US

Bath and shower is dominated by soap, the sales of which totalled US$6.4 billion in 2015 to account for an 83% share of the category. Overall sales of soap grew by 3% in current value terms as Americans continued to place great importance on personal...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Colour Cosmetics in the US

Driven by the influence of Korean beauty as well as strong consumer demand, the facial make-up category is seeing a prolific level of innovation and new product development. Sales of BB/CC creams have risen dramatically from US$7 million in 2011, ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Deodorants in the US

Deodorants tends to be a category which grows solidly but rarely dramatically. It is fairly saturated and there are no major groups of potential consumers to encourage to start using deodorant products other than children reaching puberty. The ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Depilatories in the US

Depilatories in 2015 posted modest growth of 2% in current value terms. High-profile female celebrities embracing their body hair and the influence of feminist-led body positivity campaigns dampened demand to some extent but in general consumers have...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Fragrances in the US

Fragrances posted current value growth of 3% in 2015, up marginally from the review period CAGR and from just 1% in 2014. The ongoing economic recovery and plummeting fuel prices enabled consumers to increase their spending on fragrances in 2015. ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Hair Care in the US

Conditioners posted strong current value growth of 5% in 2015 to reach sales of US$2.4 billion, driven by the rise of “co-cleansing”, whereby consumers opt to use a cleansing conditioner to clean their hair instead of shampoo due to rising concerns ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Men's Grooming in the US

The most important story in men’s grooming continues to be the stellar growth of online sales of men’s shaving products. Internet sales reached US$342 million in 2015, the vast majority of which consisted of razors and blades. The biggest online ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Oral Care in the US

Oral care recorded current value growth of 3% in 2015, this being slightly stronger than the review period CAGR. Categories tend not to do particularly well or too badly in oral care given that most people’s oral care routines are fairly ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Beauty and Personal Care in the US

Beauty and personal care in the US registered a healthy performance in 2015, with current value growth being stronger than that of the previous year. The US economy as a whole remained strong in 2015, with rising employment and falling fuel prices ...

Apr 2016 | US$2,650 | Add to cart | View details

Country Report

Skin Care in the US

The US beauty and personal care market is drawing inspiration from South Korean beauty, with this influence being particularly strong in skin care. Since 2011, South Korean brands have rapidly expanded their presence in the US through online ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Sun Care in the US

After a difficult 2014, sun care recovered in 2015 to post current value growth of 2%. This can be attributed to a few key factors, including an unusually sunny and warm summer across much of the US and better consumer education on the importance of ...

Apr 2016 | US$990 | Add to cart | View details

Country Briefing

Income and Expenditure: USA

The US consumer market is characterised by a huge income gap, which polarises the market into a high-income segment and a large and growing low-income group. Stark differences among the regions in terms of market potential further fragment the US ...

Apr 2016 | US$250 | Pages: 14 | Add to cart | View details

Country Briefing

Economy, Finance and Trade: USA

In 2015, the USA continued to be the world’s largest economy in US$ terms and was able to withstand the weakness within the global economy. It benefited from improved housing and labour markets, a rise in consumption expenditure, as well as ...

Apr 2016 | US$250 | Pages: 16 | Add to cart | View details

Country Briefing

Households: USA

The USA is an urban market that is made up of houses rather than apartments. Households tend to contain few people but many rooms. Single-person households are the most numerous, making the country one of the world’s most targeted singles markets. ...

Apr 2016 | US$250 | Pages: 8 | Add to cart | View details

Country Report

Sale, Maintenance and Repair of Motor Vehicles, Retail Sale of Automotive Fuel in USA: ISIC 50

Sale, maintenance and repair of motor vehicles, retail sale of automotive fuel market in US remains at US$327.4 billion in 2015 as stiff competition drives down retailers’ profit margins. Despite 5% increase in new car sales, dealerships’ turnover ...

Apr 2016 | US$660 | Pages: 28 | Add to cart | View details

Country Report

Water Transport in USA: ISIC 61

Turnover stable at US$50.4 billion in 2015 due to ageing inland water infrastructure and collapse of US-China container shipping fares mid-year. Shipping industry costs remain flat as fall in fuel prices is offset by higher taxes and labour ...

Apr 2016 | US$660 | Pages: 26 | Add to cart | View details

Country Report

Air Transport in USA: ISIC 62

US air transport industry down 2% to US$184.9 billion in 2015 due to lower airfares. US has world’s largest air transport industry as number of passengers rises 1% in 2015 to total 773 million. Four major carriers face accusations of collusion in...

Apr 2016 | US$660 | Pages: 26 | Add to cart | View details

Country Report

Cargo Handling, Warehousing and Travel Agencies in USA: ISIC 63

US cargo handling, warehousing, and travel agencies industry grows 6% in 2015, in large part driven by increasing passenger and cargo traffic at US airports and growing intermodal transportation sector. Travel agencies category up 5% in 2015 as ...

Apr 2016 | US$660 | Pages: 28 | Add to cart | View details

Country Report

Insurance and Pension Funding in USA: ISIC 66

In 2015 insurance and pension funding industry sees 5% growth in revenue driven by increased demand for non-life insurance services. Cyber security sees fast growth in popularity fuelled by hacker attacks on US companies. Due to low interest ...

Apr 2016 | US$660 | Pages: 26 | Add to cart | View details

Country Report

Real Estate Activities in USA: ISIC 70

US real estate market expands 8.2% in 2015 and settles at US$3.3 trillion, thanks to rising sales of new houses and booming commercial property sector. While Baby Boomers still constitute the largest segment of current homeowners in the US, the ...

Apr 2016 | US$660 | Pages: 27 | Add to cart | View details

Country Report

Computer and Related Services in USA: ISIC 72

Industry expands 6% in 2015, underpinned by soaring demand for cloud computing and e-commerce IT services. Rising labour costs pressurise the industry’s profits in 2015, although qualified personnel remains lacking. Public spending on computer ...

Apr 2016 | US$660 | Pages: 27 | Add to cart | View details

Country Report

Research and Development in USA: ISIC 73

In 2015 research and development (R&D) industry’s revenue grows 2%, driven by continuing support via federal funds and growing investments from the IT and basic chemicals industries. Revenue from R&D in social sciences and humanities grows 2%, ...

Apr 2016 | US$660 | Pages: 26 | Add to cart | View details

Country Report

Sewage and Sanitation in USA: ISIC 90

Market declines 3.5% in 2015 due to declining urban water consumption by both industries and households. Increasing water and sewer fees insufficient to offset negative impact of growing water-saving practices as well as water consumption ...

Apr 2016 | US$660 | Pages: 27 | Add to cart | View details

Country Report

Refined Petroleum Products in USA: ISIC 232

US market for refined petroleum products contracts by 19.9% in 2015, due mainly to plummeting automotive fuel prices. Regular gasoline retail price decreases 28%, diesel fuel by 29%, heating oil by 29% in 2015. US industry of refined petroleum ...

Apr 2016 | US$660 | Pages: 26 | Add to cart | View details

Country Report

Rubber Products in USA: ISIC 251

Market value grows 6% in 2015 to US$96.6 billion thanks to strong demand from motor vehicles and construction industries. Production value expands 5% in 2015 to US$48.7 billion, driven by investments into new production facilities and strong demand...

Apr 2016 | US$660 | Pages: 28 | Add to cart | View details

Country Report

Plastic Products in USA: ISIC 252

Market value grows 3% in 2015 to US$256.8 billion, driven by purchases from construction, hospital and motor vehicle industries. Production value expands 2% in 2015 to US$196.4 billion, with value growth subdued by decreasing prices of plastic ...

Apr 2016 | US$660 | Pages: 30 | Add to cart | View details

Country Report

Basic Iron and Steel in USA: ISIC 271

US basic iron and steel market shrinks 15.9% in 2015 due to plunging steel prices caused by global oversupply and China’s weakening economic growth. US steel demand declines as steel consumption in vehicle production falls with aluminium usage ...

Apr 2016 | US$660 | Pages: 27 | Add to cart | View details

Country Report

Basic Precious and Non-ferrous Metals in USA: ISIC 272

US market declines 12.6% due to falling prices of most precious and non-ferrous metals. Aluminium and copper prices plunge 17.5% and 20.4% respectively in 2015 due to global oversupply. Low metal prices lead to decreased production output of ...

Apr 2016 | US$660 | Pages: 29 | Add to cart | View details

Country Report

Electric Motors, Generators and Transformers in USA: ISIC 311

Market value improves 4% in 2015 thanks to persistent investments by American electricity producers amid refurbishment of country’s power generation mix. Construction industry posts strong double-digit growth in 2015, driving up market performance....

Apr 2016 | US$660 | Pages: 31 | Add to cart | View details

Country Report

Electricity Distribution and Control Apparatus in USA: ISIC 312

Market value jumps 6% in 2015 due to flourishing construction-related purchases and vibrant investments by American electricity utility companies. Market demand supported by high-level investments in smart grid by US electricity industry, which ...

Apr 2016 | US$660 | Pages: 28 | Add to cart | View details

Country Report

Accumulators, Primary Cells and Primary Batteries in USA: ISIC 314

Market grows 5% in 2015, driven by rising production of local automakers, which increase output of both regular and electric vehicles. Production value expands 4% in 2015, while industry attracts investments in new battery production plants by ...

Apr 2016 | US$660 | Pages: 29 | Add to cart | View details

Country Report

Electronic Components, Valves and Tubes in USA: ISIC 321

Sales expand by 6% in 2015, fuelled by higher component spending by American automotive, telecommunications equipment and computer manufacturers. Market increases dependence on imports with 15% rise in imports from Malaysia in 2015. Production ...

Apr 2016 | US$660 | Pages: 28 | Add to cart | View details

Country Report

Mobile Phones, Radio Transmitters and Television Cameras in USA: ISIC 322

Driven by increasing household purchases of large-screen smartphones, market value grows 3% in 2015. Business spending on communications equipment remains poor in 2015, although public purchases are rising due to fibre-optic internet expansion ...

Apr 2016 | US$660 | Pages: 28 | Add to cart | View details

Country Report

Television and Radio Receivers, Sound and Video Recording Devices in USA: ISIC 323

Market size increases 3% in 2015, fuelled by increased demand for in-car audio equipment, high-end TVs and mirrorless digital cameras. Market growth mitigated by poor mainstream consumer electronics sales, retail volumes slumping for main product ...

Apr 2016 | US$660 | Pages: 30 | Add to cart | View details

Country Report

Ships and Boats in USA: ISIC 351

Market down 1% to US$79 billion due to numerous sales to defence industry but lower purchases of commercial ships. US self-sufficient in ships and boats’ manufacturing as imports account for just 1% of market in 2015. Industry turnover declines ...

Apr 2016 | US$660 | Pages: 27 | Add to cart | View details

Country Report

Railway and Tramway Locomotives and Rolling Stock in USA: ISIC 352

US railway and tramway locomotives and rolling stock market declines 1% in 2015 as carloads of coal decrease by 32% and oil carloads are down 26%. Market sustained by robust demand for flat cars to carry containers as intermodal traffic improves ...

Apr 2016 | US$660 | Pages: 28 | Add to cart | View details

Country Report

Aircraft and Spacecraft in USA: ISIC 353

Market value soars 9% in 2015 to US$131.4 billion, driven by orders from commercial airlines and military purchases. Falling fuel prices erode some demand for new commercial aircraft in 2015 as airlines can operate older planes profitably. ...

Apr 2016 | US$660 | Pages: 30 | Add to cart | View details

Country Report

Motorcycles, Bicycles and Other Transport Equipment in USA: ISIC 359

US motorcycles and bicycles market grows 6% to US$29.4 billion in 2015 as motorcycle sales volume increases 5% in first nine months of the year. US consumers shift from premium heavyweight motorcycles to cheaper city bikes from Japanese ...

Apr 2016 | US$660 | Pages: 30 | Add to cart | View details

Country Report

Production, Collection and Distribution of Electricity in USA: ISIC 401

In 2015 US market of production, collection and distribution of electricity industry sees 1.2% growth to total US$353.8 billion, reflecting increased residential electricity prices. Total US electricity consumption declines 1% to average 10,617 ...

Apr 2016 | US$660 | Pages: 27 | Add to cart | View details

Country Report

Manufacture and Distribution of Gas in USA: ISIC 402

In 2015 the US market of manufacture and distribution of gas contracts 12% to US$93.6 billion, reflecting lower end-user gas prices and reduced volume consumption. Revenue from public administration, defence and social security industry drops ...

Apr 2016 | US$660 | Pages: 27 | Add to cart | View details

Country Report

Transport via Railways in USA: ISIC 601

Transport via railways industry in US down 1% in 2015 as freight services decrease 1% as well. US total rail freight traffic down 2.3% in 2015 due to 32% drop in the number of coal carloads and 26% decrease in petroleum carloads. Industry ...

Apr 2016 | US$660 | Pages: 26 | Add to cart | View details

Country Report

Road Passenger and Freight Transport in USA: ISIC 602

Road passenger and freight transport industry in the US is up 2% in 2015 as truck tonnage increases almost 3%. To address shortage of 48,000 drivers US trucking industry offers increased pay and seeks ways to tap into female labour market. Thanks...

Apr 2016 | US$660 | Pages: 27 | Add to cart | View details

Country Report

Telecommunications in USA: ISIC 642

American telecommunications industry grows 5% in 2015 thanks to rising volume usage of telecom services in mobile and internet categories. Mobile internet forms largest growth segment thanks to increasing coverage and use of 4G services. Industry...

Apr 2016 | US$660 | Pages: 28 | Add to cart | View details

Country Report

Monetary Intermediation in USA: ISIC 651

Monetary intermediation industry’s revenue grows 7% in 2015 driven by expanding economy, implementation of new technologies and stable financial environment. Industry relies heavily on business clients, which generate 71% of total revenue in 2015. ...

Apr 2016 | US$660 | Pages: 27 | Add to cart | View details

Country Report

Advertising in USA: ISIC 743

US advertising industry sees 3% increase in revenue in 2015, fuelled by booming digital advertising. Despite the decline in daily time spent watching TV, TV advertising accounts for majority 37% share of total industry revenue in 2015. Main ...

Apr 2016 | US$660 | Pages: 23 | Add to cart | View details

Country Report

Hospitals, Medical and Dental Services in USA: ISIC 851

Market for hospitals, medical and dental services in US grows by strong 6% over 2015 due to increasing health coverage by nearly 18 million Americans. In response to growing demand for hospital and other medical services, healthcare providers ...

Apr 2016 | US$660 | Pages: 28 | Add to cart | View details

Country Report

Veterinary Services in USA: ISIC 852

Veterinary services market growth slows to 1% in 2015 due to reduced household spending, yet market remains largest in the world with sales of nearly US$30 billion. Effective from 2015, Veterinary Feed Directive increases workload for veterinarians...

Apr 2016 | US$660 | Pages: 25 | Add to cart | View details

Country Report

Pulp, Paper and Paperboard in USA: ISIC 2101

Market of pulp, paper and paperboard products decreases 1% to stand at US$76.4 billion in 2015 due to lower demand from finished paper products and media related industries, as well as decreasing prices of paper and paper products. One-fifth of ...

Apr 2016 | US$660 | Pages: 27 | Add to cart | View details
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