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Vacuum cleaners market research

Euromonitor intenational produces comprehensive research on the vacuum cleaning products. We monitor and analyse global and national industry trends including market share and market size; the “big picture” qualitative analysis, down to specific category data. 

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Country Report

Vacuum Cleaners in Thailand

In 2014, robotic vacuum cleaners recorded the highest volume growth of 60% amongst vacuum cleaners due to the increasing rate of housing and condominium projects in the country. Even though the highest growth rate was recorded by robotic vacuum ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Malaysia

Vacuum cleaners recorded stronger volume growth in 2014 than 2013. Consumers’ rising sophistication raised their willingness to utilise vacuum cleaners instead of brooms due to the former’s convenience. Consumers’ improved disposable incomes also ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Hungary

Volume sales of vacuum cleaners grew by 2% in 2014 to 207,200 units, with value sales reaching HuF5.1 billion, up 5% in current terms on the previous year. Value growth was stronger than volume growth due to increasing unit prices. The vacuum ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Singapore

The popularity of vacuum cleaners continued on an upward trend in 2014 as manufacturers expanded their product portfolios to include different types of vacuum cleaners. For example, Electrolux offers cylinder, hand, stick, and wet and dry vacuum ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Hong Kong, China

Vacuum cleaners had volume growth of 1% in 2014. Consumers’ hectic lifestyles continued to drive their demand for convenience, especially for appliances that can ease the burden of household tasks. Vacuum cleaners therefore rapidly became a key ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Israel

Since the introduction of robotic vacuum cleaners into Israel during the review period, demand for vacuum cleaners has been experiencing something of a revival as consumer interest in these appliances has been gradually increasing. Several of the ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in the Philippines

Vacuum cleaners reported sluggish growth in 2014, with volume sales inching up by around 3%, reaching 29,100 units. This growth in sales is driven by the aggressive in-store promotions and demonstrations that increased local consumers’ awareness of ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Vietnam

From 2013 consumer demand for vacuum cleaners decreased, causing the category to decline by 8% in volume sales in 2014. The more mature stage and negative effects of the adverse economic conditions were the two main factors contributing to this ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Indonesia

Vacuum cleaners in Indonesia continued to target upper middle consumers in 2014. More Indonesian households used vacuum cleaners to clean carpets. They cleaned hard floors with traditional brooms. Given that only a few households in Indonesia had ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in South Korea

Vacuum cleaners benefited from demand for secondary vacuums, which was higher than replacement demand. Secondary appliances are when consumers already own one product but purchase another smaller item or different function product for multiple uses. ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in India

Vacuum cleaners posted low volume growth of 4% in 2014 given the lack of new company initiatives or promotions during the year. Vacuum cleaners are not products considered of primary necessity among most Indians due to the availability of labour for ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in South Africa

Vacuum cleaners in South Africa remains a niche category, supported mainly by middle to higher income consumers who seek convenient solutions to household care.

Apr 2015 | US$990 | Add to cart | View details

Global Briefing

Middle East and Africa: Growing Opportunities for Consumer Appliances in a Diverse Market

Despite being the second most populated region after Asia Pacific, MEA accounts for a very marginal share in consumer appliances, both in volume and value. However, the region anticipates the second most dynamic growth in consumer appliances over ...

Apr 2015 | US$1,325 | Add to cart | View details

Country Report

Vacuum Cleaners in the United Arab Emirates

Vacuum cleaners continued to enjoy popularity in 2014. Healthier lifestyles and cocooning contributed to the volume performance of the category. Increasing awareness of health concerns such as obesity led consumers to spend more time at home, eating ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Germany

The lifestyles of many German consumers are rather busy and stressful. Therefore, many appreciate solutions that make their daily tasks easier and quicker, including the cleaning of their houses or apartments. New technologies within vacuum cleaners ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Portugal

2014 was a very positive year for the leading players in vacuum cleaners in Portugal as the category recorded healthy, positive growth in both current value and volume terms for the second consecutive year. Improvements in the economic situation in ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Argentina

Strengthened import restrictions continue to limit sales of vacuum cleaners as domestic production remains very small, with only some models manufactured by Liliana SRL being available. Some of the companies most positively affected by the relaxation...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in the Czech Republic

Vacuum cleaners saw negative performance with 1% volume sales decline in 2014. The reason for this performance was the rising installation of laminate flooring in Czech households, which often does not need to be cleaned by vacuum cleaners, and ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in the United Kingdom

2014 saw some upheaval in the vacuum cleaners category. Cordless products became increasingly visible, with consumers wanting to find out more about these innovations. Based on the need for lightweight, manoeuvrable and yet powerful products, ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Romania

Innovation remained the main trigger boosting the sales of vacuum cleaners in 2014. Volume sales advanced by 3%, whilst value sales increased by 10%. Despite the high penetration rate of over 90%, vacuum cleaners still experiences rising demand, as ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Russia

Vacuum cleaners is a very mature category that is nearing saturation. The penetration rate of cylinder vacuum cleaners alone is 76% of households. The category’s moderate growth of 3% in volume terms in 2014 was mainly driven by replacement purchases...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Taiwan

Sales of vacuum cleaners were driven by consumers shifting to more expensive models, as reflected by faster value growth and slower volume growth in Taiwan in 2014 as compared to 2013.

Mar 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in China

Cylinder vacuum cleaners held an overwhelming lead in standard vacuum cleaners, with a volume share of 82% in 2014, despite the robust growth of robotic vacuum cleaners, exceeding four million units. Firstly, cylinder vacuum cleaners are preferred by...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in the US

Companies producing robotic vacuums saw the highest increase in volume in 2014, led by Neato Robotics with a more than 6% jump in units. A close second was iRobot Roomba with slightly less than a 6% increase, though it maintained higher market share ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Austria

Vacuum cleaners was influenced by several trends in 2014. Firstly, manufacturer investment in the research and development of modern technologies and innovation contributed to the good overall performance of vacuum cleaners, and particularly robotic ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in the Netherlands

Sales of vacuum cleaners have gone up and down in recent years, but in 2014 the category achieved positive growth. The slow recovery of the economy helped to fuel growth as consumers were more willing to spend money on vacuum cleaners. The recovery ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Ukraine

In 2014, Ukrainian consumers of vacuum cleaners shifted their attention to bagless varieties in view of the expensiveness of disposable paper bags – a development which in turn helped sustain demand for new vacuum cleaners and replacements. However, ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Japan

Vacuum cleaners in Japan declined by 1% in volume terms in 2014 due largely to the underperformance of the largest category, cylinder vacuum cleaners, which registered a negative 4% growth in volume terms. Despite the negative growth, cylinder vacuum...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Chile

In 2014, sales increased by 4% in current value terms and by 2% in volume terms. Product innovation in terms of capabilities, shapes, materials and colours stimulated the decision to replace old vacuum cleaners. Consumers paid attention to ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Greece

In September 2014 energy labels were introduced for vacuum cleaners. This means that vacuum cleaners will have to change energy class, and the wattage will fall from 2,000 or 2,300 to 800. Absorbability at the solenoid will increase, and so will the ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Spain

Vacuum cleaners saw a return to positive results, with a slight rise in volume sales of 1% in 2014. The products are considered a basic item in Spanish households, where cylinder vacuum cleaners have traditionally been the most popular. New launches ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Morocco

Vacuum cleaners in Morocco continued to record steady growth in 2014, with a 5% increase in volume terms. As one of the steadiest categories in consumer appliances, vacuum cleaners has strong competition amongst a large number of domestic and ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Italy

The new EU directive on the energy consumption of appliances strongly restricts the maximum power permitted; the limit banishes a large share of the vacuum cleaners currently marketed in Europe. The European Union wants to ban appliances which ...

Jan 2015 | US$990 | Add to cart | View details

Global Briefing

Production of Major Appliances: Five Years on From the Crisis , What Does the Landscape Look Like ?

Global production of major appliances continues to grow, though at a slower pace, thanks to China. Five years on from the crisis, the World is seeing recovery; however, this has not been enough to return to pre-crisis levels in most categories when ...

Jan 2015 | US$1,325 | Add to cart | View details

Country Report

Vacuum Cleaners in Venezuela

In November 2013 the Venezuelan government claimed that the private sector was charging unfairly high prices for consumer goods, including consumer appliances, for political motives; this was called “economic war” by President Nicolas Maduro. ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Norway

Innovations in cylinder vacuum cleaners are ensuring it retains its position of dominance in this category. Manufacturers are responding to consumer desires for simplicity and functionality by developing cylinder vacuum cleaners that are quieter, ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Poland

Vacuum cleaners is a mature category with very high saturation among Polish households. The penetration rate of cylinder vacuum cleaners, traditionally the most popular type of vacuum cleaner in Poland, is currently at almost 80%. Considering the ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Colombia

Vacuum cleaners as a small appliances category in which several products are successfully making the transition from being regarded solely as carpet cleaners to being seen as comprehensive and complete home cleaning appliances. This transition is ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Saudi Arabia

Vacuum cleaners in Saudi Arabia registered limited growth of 2% in retail volume terms and 7% in current value terms in 2014. Value growth was mainly driven by rising unit prices triggered by the premiumisation trend, which saw consumers shift ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Turkey

Growth in vacuum cleaners was driven by compact and affordable stick vacuum cleaners in 2014. These products appeal to consumers due to their affordable prices, carrying a unit price of just TRY99 in 2014 in comparison to prices of TRY353 for ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Brazil

Vacuum cleaners remained a limited category in Brazil due to the fact that carpets are not very common. Consumers prefer tiled floors due to the hot climate and therefore use non-electrical devices to clean their homes. Most Brazilians are accustomed...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Sweden

There was a growing consumer preference for basic function and economy vacuum cleaner models in 2014. This resulted unit prices decrease for many types of vacuum cleaners in Sweden.

Jan 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Canada

The category remained steady in Canada in 2014, with value and volume growth commensurate with the previous year. Pricing continued to be highly competitive, as mass retailers, such as Wal-Mart, and DIY chains, such as Canadian Tire, commonly ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in France

2014 was specifically marked by a second consecutive year of volume decline for cylinder and robot vacuum cleaners. The high penetration rate for the former (at 88% in 2014) and a low efficiency perception for the latter were strong factors hampering...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Mexico

Over the review period the development of new floor covering materials expanded throughout the country, mainly in large cities. Manufacturers of floor coverings have evolved with consumers’ lifestyles and needs, developing long-lasting and ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Egypt

The popular uprising and civil unrest which erupted in Egypt during June 2013 had a very negative influence on retail sales of vacuum cleaners due to the high levels of instability which this caused, resulting in the incomes of many Egypt households ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Denmark

Environmentally friendly brands with energy-efficient technology are in the focus of vacuum cleaners sales in Denmark. More Danish consumers are aware of the environment and of the damage consumer appliances might cause due to energy consumption. ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Australia

Vacuum cleaners benefited from increasingly busy consumer lifestyles during the review period, with this encouraging a higher household penetration. Cylinder vacuum cleaners is the product area with the highest level of household penetration, ...

Apr 2014 | US$990 | Add to cart | View details

Global Briefing

Six Trends Shaping Consumer Appliances

The consumer appliances market is expected to see the emergence of a few influential trends over the next five years. These trends will focus on health and eating habits, while government regulations and policies will shape the inclusion of water and...

Mar 2014 | US$1,325 | Add to cart | View details

Global Briefing

A Tale of Two Regions: Opportunities for Growth in Latin and North America

North and Latin America together accounted for nearly one third of the world’s volume sales of consumer appliances in 2012, and one quarter of value. Their fates have differed, however, with Latin America strongly growing while North America has ...

May 2013 | US$1,325 | Add to cart | View details

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