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Vacuum Cleaners

Euromonitor International publishes the world's most comprehensive market research on the vacuum cleaners industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Vacuum Cleaners in Argentina

Nov 2017

In 2017, vacuum cleaners recorded a good sales performance resulting from the variety of products and brands which were launched locally. Standard vacuum cleaners recorded positive growth after its poor performance in 2016, while the growth of ...

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Country Report

Vacuum Cleaners in South Korea

Oct 2017

The vacuum cleaner category in South Korea is mature, with most households owning at least a basic appliance. As such, over the review period the category posted a volume CAGR of just 1%. To stimulate demand, manufacturers focused on higher-priced ...

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Country Report

Vacuum Cleaners in Japan

Jun 2017

Vacuum cleaners saw volumes fall by 1% in 2016, with most categories experiencing decline. More than 96% of Japanese households owned a vacuum cleaner in 2016, according to Euromonitor International’s Consumers data, leaving little potential for ...

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Strategy Briefing

Small Appliances in Asia Pacific

Mar 2017

Asia Pacific posted the highest volume growth in small appliances over 2011-2016, at a volume CAGR of 7%, driven by emerging markets such as China, India and Indonesia. Air treatment products posted the highest absolute volume growth among these ...

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Country Report

Vacuum Cleaners in Indonesia

Mar 2017

Overall demand for vacuum cleaners in 2016 continued to be weak. As most homes in Indonesia have housekeepers to clean the house, vacuum cleaners are not seen as a necessity. Moreover, the tropical climate in the country discourages the use of ...

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Country Report

Vacuum Cleaners in Singapore

Mar 2017

2016 saw more players enter the robotic vacuum cleaner category. However, many consumers with these appliances remained unconvinced that they could do a thorough cleaning job, hence also using other cleaning tools such as electrostatic wipes and ...

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Country Report

Vacuum Cleaners in Taiwan

Mar 2017

Volume sales of vacuum cleaners increased by 3% due to the introduction of more innovative products and more entrants to the market. Consumers in Taiwan are switching from cylinder vacuum cleaners because of smaller living space and faster pace of ...

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Country Report

Vacuum Cleaners in Malaysia

Feb 2017

More cordless vacuum cleaners were introduced and advertised, especially in stick format. Consumers find the cordless feature convenient as they do not have to plug-in and unplug across different rooms as they vacuum their homes. However, some ...

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Country Report

Vacuum Cleaners in Hong Kong, China

Feb 2017

Vacuum cleaners only posted 1% volume growth in 2016. This lethargic performance was partly due to the underperformance of the largest category, cylinder vacuum cleaners, which only grew by 1% in volume terms. Hong Kong’s culture was another factor. ...

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Country Report

Vacuum Cleaners in the United Arab Emirates

Feb 2017

Cylinder vacuum cleaners continued to dominate with a 74% share of retail volume sales in 2016. With consumers looking for healthier or safer options, there was a strong demand for steam vacuum cleaners, which has this type of positioning. Thus, the ...

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Country Report

Vacuum Cleaners in Australia

Feb 2017

Stick vacuum cleaners continued to record the strongest growth in 2016, posting an 11% increase in retail volume terms. This performance was mainly driven by an increasing number of Australians living in smaller spaces such as urban apartments. Stick...

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Country Report

Vacuum Cleaners in Chile

Jan 2017

Vacuum cleaners registered 10% value and 5% volume growth in 2016. Product innovation in terms of capabilities, shapes, materials and colours stimulated consumers to replace old vacuum cleaners. Shoppers paid attention to aspects other than just ...

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Country Report

Vacuum Cleaners in Germany

Jan 2017

Despite the already high penetration rates in Germany and therefore progressive saturation, vacuum cleaner volume sales continued to grow in 2016. The main growth driver remained the demand for more sophisticated products that offer higher levels of ...

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Country Report

Vacuum Cleaners in the Netherlands

Jan 2017

Vacuum cleaners continued to register positive volume growth in 2016 as consumers became increasingly interested in innovative new appliances. Dutch consumers tend to seek the most efficient vacuum cleaners which get the job done with minimum effort ...

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Country Report

Vacuum Cleaners in Austria

Jan 2017

Despite being a relatively traditional category in the highly dynamic area of small appliances, vacuum cleaners continues to record above-average volume and current value growth rates in 2016. Value growth in vacuum cleaners is to a substantial ...

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Country Report

Vacuum Cleaners in Italy

Jan 2017

The increased consumption which has followed the improvement in Italy’s economic situation and the consequent gain in trust on behalf of Italian consumers has had the positive effect of re-activating demand for vacuum cleaners. Most sales are being ...

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Strategy Briefing

Robotic Vacuum Cleaners: Key Trends and Growth Opportunities Up to 2021

Jan 2017

Robotic vacuum cleaners is expected to post faster volume growth globally than any other type of vacuum cleaner over 2016-2021. Apart from China and Thailand, developed markets are the major markets driving absolute volume growth. In addition to ...

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Country Report

Vacuum Cleaners in Thailand

Dec 2016

The growth of vacuum cleaners in 2016 stems from the increase in new property development in both Bangkok and its vicinity, as well as other major cities in the country. This has supported the rise in use of vacuum cleaners especially in condominiums...

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Country Report

Vacuum Cleaners in France

Dec 2016

Stick vacuum cleaners, which offer a higher level of practicality and convenience to consumers, brought the highest additional retail volume to vacuum cleaners in 2016; cylinder vacuum cleaners (which accounted for the biggest retail volume share of ...

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Country Report

Vacuum Cleaners in the United Kingdom

Dec 2016

In 2016 sales of vacuum cleaners decreased in the crucial second half of the year after the Brexit vote. This led manufacturers and consumers into a period of speculation into the trade status of the UK with the rest of Europe. A big question mark ...

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