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Vacuum cleaners market research

Euromonitor intenational produces comprehensive research on the vacuum cleaning products. We monitor and analyse global and national industry trends including market share and market size; the “big picture” qualitative analysis, down to specific category data. 

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Country Report

Vacuum Cleaners in Colombia

Vacuum cleaners as a small appliances category in which several products are successfully making the transition from being regarded solely as carpet cleaners to being seen as comprehensive and complete home cleaning appliances. This transition is ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Saudi Arabia

Vacuum cleaners in Saudi Arabia registered limited growth of 2% in retail volume terms and 7% in current value terms in 2014. Value growth was mainly driven by rising unit prices triggered by the premiumisation trend, which saw consumers shift ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Turkey

Growth in vacuum cleaners was driven by compact and affordable stick vacuum cleaners in 2014. These products appeal to consumers due to their affordable prices, carrying a unit price of just TRY99 in 2014 in comparison to prices of TRY353 for ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Brazil

Vacuum cleaners remained a limited category in Brazil due to the fact that carpets are not very common. Consumers prefer tiled floors due to the hot climate and therefore use non-electrical devices to clean their homes. Most Brazilians are accustomed...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Sweden

There was a growing consumer preference for basic function and economy vacuum cleaner models in 2014. This resulted unit prices decrease for many types of vacuum cleaners in Sweden.

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Canada

The category remained steady in Canada in 2014, with value and volume growth commensurate with the previous year. Pricing continued to be highly competitive, as mass retailers, such as Wal-Mart, and DIY chains, such as Canadian Tire, commonly ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in France

2014 was specifically marked by a second consecutive year of volume decline for cylinder and robot vacuum cleaners. The high penetration rate for the former (at 88% in 2014) and a low efficiency perception for the latter were strong factors hampering...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Mexico

Over the review period the development of new floor covering materials expanded throughout the country, mainly in large cities. Manufacturers of floor coverings have evolved with consumers’ lifestyles and needs, developing long-lasting and ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Egypt

The popular uprising and civil unrest which erupted in Egypt during June 2013 had a very negative influence on retail sales of vacuum cleaners due to the high levels of instability which this caused, resulting in the incomes of many Egypt households ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Denmark

Environmentally friendly brands with energy-efficient technology are in the focus of vacuum cleaners sales in Denmark. More Danish consumers are aware of the environment and of the damage consumer appliances might cause due to energy consumption. ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Thailand

Vacuum cleaners still grow positively in 2013. Standard vacuum cleaners covers cylinder, upright, wet and dry, handheld and stick vacuum cleaners. Stick vacuum cleaners saw the highest volume growth in 2013. Cylinder vacuum cleaners are the most ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Singapore

Vacuum cleaners volume sales continued to grow in 2013, especially robotic vacuum cleaners. Volume growth of 20% for the latter was seen in 2013 due to its low volume base while its popularity increased. As more young consumers find it difficult to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Taiwan

Sales of vacuum cleaners posted stronger current value and volume growth in 2013 compared to the previous year. Rising disposable incomes leading to a stronger preference for higher-range products with enhanced benefits led to dynamic growth of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Vietnam

Vacuum cleaners volume sales grew by 13% to reach 100,700 units while current value sales grew by 14% to reach VND295.7 billion. This was a slowing trend considering the category’s peak performance in 2009 with 38% volume growth and 37% current value...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Hong Kong, China

Vacuum cleaners registered stable volume growth in 2013 versus 2012. Consumers’ hectic lifestyles continued to drive their demand for convenience, especially appliances that can ease the burden of household chores. Vacuum cleaners thus fast became a ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the Czech Republic

A vacuum cleaner is considered a necessity in Czech households, which results in a high possession rate. Therefore, sales are mostly derived from replacements; however, a long replacement cycle of around six years led to a 1% decrease in retail ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Romania

Volume sales of vacuum cleaners increased by 2% in 2013 and by 1% in value, outperforming the growth of volume sales of small household appliances. Innovation was a strong trigger for boosting the sales volume, despite the fact that Romanians replace...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in South Korea

Vacuum cleaners recorded positive growth due to the increase in demand for robotic vacuum cleaners, wet and dry vacuum cleaners, and handheld vacuum cleaners. However, as cylinder vacuum cleaners, which held 44% volume share of total vacuum cleaners,...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Morocco

Retail volume and value sales of vacuum cleaners increased by 6% and 7%, respectively, in 2013, driven by the changing habits of Moroccan households. In Morocco, the culture is changing towards using vacuum cleaners rather than brooms. Moroccan ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the United Arab Emirates

The vacuum cleaners industry is chiefly fragmented in the United Arab Emirates. The performance of vacuum cleaners was driven by the increasing use of carpets on floors. This is particularly the case in winter as people cover their tile floors with ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Hungary

Sales of vacuum cleaners grew by 1% in retail volume from 196,000 to 197,000 units in 2013 and reached HuF4.7 billion. Value sales of vacuum cleaners grew more than volume due increasing unit price from an average of HuF22,700 to HuF23,851 in 2013. ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Israel

As a result of high housing prices, many new small housing units in cities were witnessed. This had an effect on consumer preferences which shifted to easy-operating, light cylinder, stick and handheld vacuum cleaners. These vacuum cleaners take up ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the Philippines

Low-cost alternatives in the form of walis tambo (reed broom), rags and mops remain strongly preferred by consumers not only because of the cost savings in owning and using them but also because floor surfaces in most homes can be effectively cleaned...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Germany

Vacuum cleaners continued to record a positive performance in both current value and volume terms in 2013, with value growth being considerably higher. Consumer demand for vacuum cleaners was stimulated by innovative new technologies introduced by ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Portugal

The poor performances of the housing and construction industries, as well as the lower purchasing power of Portuguese consumers, negatively affected volume sales of vacuum cleaners, which fell by 11% in 2013. Tough economic conditions in the country ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Italy

Vacuum cleaners is a consumer appliances category which weathered the economic storm battering Italy better than many others during 2013. Italian consumers maintained a very cautious approach to spending throughout the year, especially with regards ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the US

Robotic vacuum cleaners continued to grow faster than any other category in terms of volume and value in 2013, by 3% and 4%, respectively. This is due in part to increased competition, especially from Neato Robotics. While iRobot remains the market ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Japan

Robotic vacuum cleaners remained a hotspot in vacuum cleaners in Japan. While the growth rate of robotic vacuum cleaners slowed down in 2013 compared to the previous year, the category continued to develop, and accounted for 5% of total volume sales ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Indonesia

Vacuum cleaners in Indonesia continued to target middle- to high-end consumers until the end of the review period. Indonesian households tend to perceive vacuum cleaners as an appliance primarily used for cleaning carpets. They clean uncarpeted hard ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Austria

Vacuum cleaners is influenced by two factors in 2013. Firstly, the increasingly busy and hectic lifestyles of Austrians are causing an increasing number of people opting to spend more time at home, thus contributing to the so-called cocooning trend. ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Malaysia

Vacuum cleaners saw stronger current value growth of 6% in 2013 than 2012, owing to consumers’ rising demands for convenience. Hectic lifestyles of consumers prompted them to continue seeking convenience in their daily lives. Vacuum cleaners thus ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Ukraine

In 2013, vacuum cleaners increased by 2% in retail volume terms to reach 1.2 million units. The category’s full potential was not realised since cylinder vacuum cleaners is already comparatively saturated. While the replacement cycle of vacuum ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Russia

In the aftermath of the economic crisis vacuum cleaners experienced a rapid recovery, posting annual double-digit growth over the 2010-2012 period. This was mainly triggered by delayed purchases as well as purchases made by new householders. However,...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Australia

Vacuum cleaners benefited from increasingly busy consumer lifestyles during the review period, with this encouraging a higher household penetration. Cylinder vacuum cleaners is the product area with the highest level of household penetration, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Venezuela

The restrictions on access to foreign exchange in Venezuela tend to limit the range of brands under which vacuum cleaners are offered in the country. The lack of variety in the category makes it more difficult for the leading players to generate ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Argentina

Import restrictions in force since 2008 were relaxed by the Federal Government between the last part of 2012 and the beginning of 2013, thus allowing for imported products to enter the market. In 2011 and 2012, there was a significant reduction in ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in South Africa

Vacuum cleaners remains niche, with support arising mainly from upper middle to higher LSM groups. Consumer demand for convenience product offerings and innovative technologies act as key drivers of growth within the category.

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Spain

In 2013, vacuum cleaners saw stable volume sales performance; however, current value sales rose by 4%. This was fuelled by robotic vacuum cleaners which saw volume and current value sales increases of 23% in 2013. Demand for robotic vacuum cleaners ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the United Kingdom

Volume sales of vacuum cleaners in the UK registered flat growth in 2013 while value sales were boosted by a premium trend. Even though volume growth stagnated in 2013, vacuum cleaners generally shows some resilience as it is chiefly driven by ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the Netherlands

Sales of vacuum cleaners suffered from the economic turndown in 2013 than earlier in the review period. Still, there is a general consensus that replacing vacuum cleaners should be postponed until consumer spending improved, but the value added by ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Poland

Sales of vacuum cleaners grew by 2% in both volume and current value terms to reach 1.4 million units with a value of PLN571 million in 2013. This growth rate was on a par with 2012, which can be explained partly by the fact that vacuum cleaners is a...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Norway

Market players are seeking to increase total volume sales for vacuum cleaners by marketing the various vacuum cleaner formats as complementary rather than in direct competition. For example, the market player Witt A/S sees its product portfolio of ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Chile

In 2013 sales increased by 6% in current value terms and by 5% in volume terms. Short replacement cycles and higher household incomes stimulated the decision to replace old vacuum cleaners. Higher incomes allowed consumers to pay attention to ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in China

Handheld vacuum cleaners, upright vacuum cleaners and robotic vacuum cleaners enjoyed rapid volume growth in 2013, thanks to consumers’ growing demand for high-end products. Robotic vacuum cleaners are particularly popular amongst consumers due to ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in India

Vacuum cleaners posted volume growth of 7% in 2013. The penetration of vacuum cleaners continued to be low in India. This was because labour remained cheap. Therefore, consumers preferred to use the services of a maid, which tend to be available at a...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Greece

The ongoing economic recession and its impact on disposable income are the factors behind the negative performance of vacuum cleaners. Booming unemployment rates, wage and pension cuts and rising taxation have literally squeezed the Greek market, ...

Mar 2014 | US$900 | Add to cart | View details

Global Briefing

Six Trends Shaping Consumer Appliances

The consumer appliances market is expected to see the emergence of a few influential trends over the next five years. These trends will focus on health and eating habits, while government regulations and policies will shape the inclusion of water and...

Mar 2014 | US$1,200 | Add to cart | View details

Global Briefing

A Tale of Two Regions: Opportunities for Growth in Latin and North America

North and Latin America together accounted for nearly one third of the world’s volume sales of consumer appliances in 2012, and one quarter of value. Their fates have differed, however, with Latin America strongly growing while North America has ...

May 2013 | US$1,200 | Add to cart | View details

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