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Market Research on Vacuum Cleaners

Euromonitor International publishes the world's most comprehensive market research on vacuum cleaners within the consumer appliances industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market, we also cover: packaging, retailing, luxury goods, travel, institutional channels, hot drinks, soft drinks and dairy drinks, health and wellness, nutrition, tobacco, packaged food, personal care and electricals.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as: business dynamics and commercial industrial supply chains.

results

 

Country Report

Vacuum Cleaners in Malaysia

As with the rest of category, vacuum cleaners posted a slower growth rate in 2015 compared with 2014. However, the greater convenience of vacuum cleaners compared with traditional brooms continued to fuel sales growth.

Mar 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Portugal

Vacuum cleaners saw a strong positive performance in 2015, and was one of the categories that helped small appliances to see a positive performance. A more positive economic context, together with new launches by the main manufacturers of more ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Italy

The new EU directive on appliance energy consumption has placed major restrictions on the permitted maximum power for vacuum cleaners. This limit has been set at such a level that it makes a significant proportion of vacuum cleaners currently ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Japan

Japanese consumers are increasingly focused on respiratory health and allergies, with new product development such as the Dyson V6 Fluffy in stick vacuum cleaners thus seeking to effectively remove dust without releasing it back into the air. ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Mexico

An increase in sales of vacuum cleaners in Mexico is mostly being driven by the busier lifestyles of middle to high-income consumers who can afford to purchase these appliances in addition to basic refrigeration, cooking and laundry appliances. New ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Turkey

Vacuum cleaners recorded volume growth of 3% in 2015, despite the majority of products, such as handheld, wet and dry, steam and robotic vacuum cleaners experiencing a decline in their volume sales, mainly owing to the rapid growth observed in stick ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Brazil

Vacuum cleaners in Brazil remained quite a limited category in 2015. The general consumer preference for tiled floors due to the hot climate in the country and the low popularity of carpets continued to restrain growth in sales of vacuum cleaners ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Austria

Vacuum cleaners continued to meet with keen consumer interest in 2015 and the category performed strongly in both volume and current value terms. The main driver of growth in vacuum cleaners during the year was the rising hygiene standards of ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Germany

Despite the high levels of penetration and saturation within vacuum cleaners in Germany, the category was able to register another year of volume and value sales growth and strong demand for highly innovative products with enhanced functionalities ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Australia

2015 saw sales of vacuum cleaners return to positive territory as the category increased in volume by 1% after declining by 1% in volume during 2014. This positive performance was driven primarily by the strong uptake of stick vacuum cleaners among ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in the US

Stick vacuum cleaners saw the greatest volume growth amongst standard vacuum cleaners in 2015, up by 5%, whilst standard vacuum cleaners grew by only 3%. Increasing numbers of Americans live in small spaces such as urban apartments, condominiums, and...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in the United Arab Emirates

According to a report issued by the World Bank in 2015, the United Arab Emirates had the worst air quality in the world. Carbon dioxide emissions linked to cement and auto manufacturing, power generation and desalination, high traffic levels and ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Singapore

Vacuum cleaners is benefitting from the rising affluence and hectic lifestyles of consumers in Singapore. Long working hours leave consumers with little time and energy to spend on housekeeping, which increases their propensity to invest in more ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in India

Vacuum cleaners grew in moderate terms by 4% in retail volume and 7% in current retail value in 2015 because the demand was mainly concentrated in metro cities. Availability of hired labour or housemaids is restricting its requirement, which in turn ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in the United Kingdom

In 2015 sales of vacuum cleaners increased as the UK experienced a gradual recovery of real wages, alongside the ongoing recovery of construction activity. After the financial restraints imposed by the economic crisis, UK consumers, particularly new ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Canada

Vacuum cleaners registered strong household penetration in 2015, with the most popular being upright models at 83% of Canadian households. As such, the market is largely driven by upgrades and replacement purchases, and is closely tied to broad ...

Jan 2016 | US$990 | Add to cart | View details

Global Briefing

Growth Opportunities for Small Appliances in Developed Markets 2015-2020

Unlike in emerging markets, the growth opportunities for small appliances in developed markets lie in factors such as luxury, convenience, health-consciousness and “cocooning”, rather than rising disposable incomes. Since the growth in small ...

Jan 2016 | US$1,325 | Add to cart | View details

Country Report

Vacuum Cleaners in the Netherlands

Sales of vacuum cleaners were unstable in recent years, but in 2015 the category started to stabilise once again. The improvement in the economy, which further stimulated housing recovery, helped the category to move in the right direction. As ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Vietnam

The average house size in Vietnam is consistently getting smaller, which makes it troublesome to carry vacuum cleaners around with the power wire becoming entangled around furniture. Furthermore, consumers with higher incomes and bigger houses are ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in France

Except for cylinder and robotic vacuum cleaners, all other standard vacuum cleaners saw varied yet positive volume growth rates. However, the incremental volume generated by those was not enough to offset the 3% sales decrease for cylinder cleaners ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in the Czech Republic

Czech consumers were positively affected by the improving economic situation in the country and looked for higher quality products or those which could make their lives easier, such as robotic vacuum cleaners. Replacement purchases were seen more ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Denmark

Innovation within vacuum cleaners seeks to remove the chore of vacuuming through the development of products that are easier to use, quieter, faster and have greater suction power. An example in 2015 was the launch of the Bosch Athlet stick vacuum ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in China

Vacuum cleaners saw a 10% increase in volume terms in 2015, driven largely by booming sales of robotic, handheld and stick vacuum cleaners. Since Dyson launched cordless stick and handheld units in China, these two product types have gained ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Norway

Product efficiency is the main driver of volume growth within vacuum cleaners. An example of this was the 2015 launch of Bosch Athlet, which is a stick vacuum cleaner with suction power equivalent to that of a cylinder vacuum cleaner. This is deemed ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Ukraine

The decline in purchasing power coupled with the devaluation of the local currency resulted in the inability of many Ukrainians to be able to afford to buy a new vacuum cleaner in 2015, even if it was needed. This situation led to the development of ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Thailand

In 2015, the power of a vacuum cleaner’s motor and – mainly – price were the main factors in the purchase decision. As many players have reduced product weight to compete with other companies, it means weight is no longer such an important factor in ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Greece

In September 2014 energy labels were introduced for vacuum cleaners. Whilst this development was followed by vacuum cleaners starting to be manufactured based on more advanced features to achieve energy saving, consumers’ response was not positive. ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Sweden

The EU released a regulation at the end of 2014 that limited the maximum engine power to 1,600 watts and introduced a seven graded scale for energy efficiency. This regulation had a positive effect on Swedish consumers demanding more eco-friendly ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Venezuela

Electrolux Comercial Venezuela reduced its operations in the country due to the lack of goods to support its operating expenses. According to interviews with industry representatives Electrolux had to close its sales department because it had no ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in South Africa

The vast majority of South African households continue to use traditional tools for household cleaning purposes. Such tools tend to be affordable to the mass segment and therefore remain well supported. Thus, vacuum cleaners remain relatively niche, ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Romania

Sales of vacuum cleaners grew by 4% in retail volume terms in 2015, reaching 222,000 units, being positively influenced by the rising sophistication of consumer demand. The population is willing to invest more in home cleaning and they are more ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Taiwan

Cylinder vacuum cleaners continue to be the dominant product type in vacuum cleaners with a volume share of 67% and sales exceeding 320,000 units in 2015. Cylinder vacuum cleaners are the standard vacuum cleaner format most familiar to consumers and ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Chile

In 2015, vacuum cleaners saw 10% current value growth and 2% volume growth. Product innovation in terms of capabilities, shapes, materials, and colours stimulated the decision to replace old vacuum cleaners. Consumers paid attention to aspects other ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in the Philippines

Changing consumer lifestyles is one of the factors driving the growth of vacuum cleaners. While many Filipinos still use a traditional reed broom and rags and mops to clean floors, consumers choosing to purchase a vacuum cleaner is also growing. ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Hong Kong, China

Vacuum cleaners grew by only 1% in volume terms in 2015. This sluggish performance was largely due to the underperformance of the largest category, cylinder vacuum cleaners, which posted a low rise of 1% in volume terms. Despite sluggish growth, ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Indonesia

Given that most households in Indonesia are not carpeted, the use of vacuum cleaners in the country remained limited up to the end of the review period. The tropical climate of the country discourages the use of carpets other than in air-conditioned ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Israel

Robotic vacuum cleaners became increasingly common in 2015. Consumers’ perception of robotic vacuum cleaners has changed, and they are now perceived less as a luxury and more as a basic appliance which contributes to improving consumers’ lifestyles. ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Saudi Arabia

Vacuum cleaners recorded 3% volume growth in 2015, supported by population growth and the increasing number of expatriates in the country. The growing number of home owners plays an important role in driving demand and sales for vacuum cleaners.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Russia

The slowdown in economic development and declining purchasing power led to evident changes in consumer behaviour in consumer appliances. Russian were very price sensitive performance as a result of the local currency devaluation and unit prices going...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Poland

Vacuum cleaners is a mature category with very high saturation. The penetration rate of vacuum cleaners is above 80% with the biggest contributor, cylinder vacuum cleaners, which is responsible for 88% of total volume sales of vacuum cleaners. Due to...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in South Korea

Vacuum cleaners are one of the basic home appliances and a necessary item for cleaning homes. For the most common type of standard cylinder vacuum cleaners, manufacturers offer a wide range of prices to suit the individual needs of consumers. In ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Hungary

The most important factors driving vacuum cleaners in Hungary are replacement purchases and demand for newly-launched, innovative products.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Spain

Economic recovery and innovation were the two main factors underpinning growth in vacuum cleaners in 2015 as the category increased by 3% in volume and by 8% in current value terms. As the economic conditions improved for many Spaniards, they took ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Egypt

In 2015, many vacuum cleaners were damaged by problems with the inconsistent electrical supply in Egypt, especially during the summer. Therefore, consumers sought lower-priced vacuum cleaners to avoid losing much money when their vacuum cleaner ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vacuum Cleaners in Morocco

Vacuum cleaners in Morocco are becoming more popular, as they are perceived by a large number of households to offer efficiency and time-saving attributes. However, such products are mainly purchased by middle- and higher-income groups as these ...

Jan 2016 | US$990 | Add to cart | View details

Global Briefing

Middle East and Africa: Growing Opportunities for Consumer Appliances in a Diverse Market

Despite being the second most populated region after Asia Pacific, MEA accounts for a very marginal share in consumer appliances, both in volume and value. However, the region anticipates the second most dynamic growth in consumer appliances over ...

Apr 2015 | US$1,325 | Add to cart | View details

Global Briefing

Production of Major Appliances: Five Years on From the Crisis , What Does the Landscape Look Like ?

Global production of major appliances continues to grow, though at a slower pace, thanks to China. Five years on from the crisis, the World is seeing recovery; however, this has not been enough to return to pre-crisis levels in most categories when ...

Jan 2015 | US$1,325 | Add to cart | View details

Global Briefing

Six Trends Shaping Consumer Appliances

The consumer appliances market is expected to see the emergence of a few influential trends over the next five years. These trends will focus on health and eating habits, while government regulations and policies will shape the inclusion of water and...

Mar 2014 | US$1,325 | Add to cart | View details

Global Briefing

A Tale of Two Regions: Opportunities for Growth in Latin and North America

North and Latin America together accounted for nearly one third of the world’s volume sales of consumer appliances in 2012, and one quarter of value. Their fates have differed, however, with Latin America strongly growing while North America has ...

May 2013 | US$1,325 | Add to cart | View details

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