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Vacuum cleaners market research

Euromonitor intenational produces comprehensive research on the vacuum cleaning products. We monitor and analyse global and national industry trends including market share and market size; the “big picture” qualitative analysis, down to specific category data. 

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Country Report

Vacuum Cleaners in Austria

Vacuum cleaners was influenced by several trends in 2014. Firstly, manufacturer investment in the research and development of modern technologies and innovation contributed to the good overall performance of vacuum cleaners, and particularly robotic ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the Netherlands

Sales of vacuum cleaners have gone up and down in recent years, but in 2014 the category achieved positive growth. The slow recovery of the economy helped to fuel growth as consumers were more willing to spend money on vacuum cleaners. The recovery ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Ukraine

In 2014, Ukrainian consumers of vacuum cleaners shifted their attention to bagless varieties in view of the expensiveness of disposable paper bags – a development which in turn helped sustain demand for new vacuum cleaners and replacements. However, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Japan

Vacuum cleaners in Japan declined by 1% in volume terms in 2014 due largely to the underperformance of the largest category, cylinder vacuum cleaners, which registered a negative 4% growth in volume terms. Despite the negative growth, cylinder vacuum...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Chile

In 2014, sales increased by 4% in current value terms and by 2% in volume terms. Product innovation in terms of capabilities, shapes, materials and colours stimulated the decision to replace old vacuum cleaners. Consumers paid attention to ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Greece

In September 2014 energy labels were introduced for vacuum cleaners. This means that vacuum cleaners will have to change energy class, and the wattage will fall from 2,000 or 2,300 to 800. Absorbability at the solenoid will increase, and so will the ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Spain

Vacuum cleaners saw a return to positive results, with a slight rise in volume sales of 1% in 2014. The products are considered a basic item in Spanish households, where cylinder vacuum cleaners have traditionally been the most popular. New launches ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Morocco

Vacuum cleaners in Morocco continued to record steady growth in 2014, with a 5% increase in volume terms. As one of the steadiest categories in consumer appliances, vacuum cleaners has strong competition amongst a large number of domestic and ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Italy

The new EU directive on the energy consumption of appliances strongly restricts the maximum power permitted; the limit banishes a large share of the vacuum cleaners currently marketed in Europe. The European Union wants to ban appliances which ...

Jan 2015 | US$900 | Add to cart | View details

Global Briefing

Production of Major Appliances: Five Years on From the Crisis , What Does the Landscape Look Like ?

Global production of major appliances continues to grow, though at a slower pace, thanks to China. Five years on from the crisis, the World is seeing recovery; however, this has not been enough to return to pre-crisis levels in most categories when ...

Jan 2015 | US$1,200 | Add to cart | View details

Country Report

Vacuum Cleaners in Venezuela

In November 2013 the Venezuelan government claimed that the private sector was charging unfairly high prices for consumer goods, including consumer appliances, for political motives; this was called “economic war” by President Nicolas Maduro. ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Norway

Innovations in cylinder vacuum cleaners are ensuring it retains its position of dominance in this category. Manufacturers are responding to consumer desires for simplicity and functionality by developing cylinder vacuum cleaners that are quieter, ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Poland

Vacuum cleaners is a mature category with very high saturation among Polish households. The penetration rate of cylinder vacuum cleaners, traditionally the most popular type of vacuum cleaner in Poland, is currently at almost 80%. Considering the ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Colombia

Vacuum cleaners as a small appliances category in which several products are successfully making the transition from being regarded solely as carpet cleaners to being seen as comprehensive and complete home cleaning appliances. This transition is ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Saudi Arabia

Vacuum cleaners in Saudi Arabia registered limited growth of 2% in retail volume terms and 7% in current value terms in 2014. Value growth was mainly driven by rising unit prices triggered by the premiumisation trend, which saw consumers shift ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Turkey

Growth in vacuum cleaners was driven by compact and affordable stick vacuum cleaners in 2014. These products appeal to consumers due to their affordable prices, carrying a unit price of just TRY99 in 2014 in comparison to prices of TRY353 for ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Brazil

Vacuum cleaners remained a limited category in Brazil due to the fact that carpets are not very common. Consumers prefer tiled floors due to the hot climate and therefore use non-electrical devices to clean their homes. Most Brazilians are accustomed...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Sweden

There was a growing consumer preference for basic function and economy vacuum cleaner models in 2014. This resulted unit prices decrease for many types of vacuum cleaners in Sweden.

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Canada

The category remained steady in Canada in 2014, with value and volume growth commensurate with the previous year. Pricing continued to be highly competitive, as mass retailers, such as Wal-Mart, and DIY chains, such as Canadian Tire, commonly ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in France

2014 was specifically marked by a second consecutive year of volume decline for cylinder and robot vacuum cleaners. The high penetration rate for the former (at 88% in 2014) and a low efficiency perception for the latter were strong factors hampering...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Mexico

Over the review period the development of new floor covering materials expanded throughout the country, mainly in large cities. Manufacturers of floor coverings have evolved with consumers’ lifestyles and needs, developing long-lasting and ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Egypt

The popular uprising and civil unrest which erupted in Egypt during June 2013 had a very negative influence on retail sales of vacuum cleaners due to the high levels of instability which this caused, resulting in the incomes of many Egypt households ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Denmark

Environmentally friendly brands with energy-efficient technology are in the focus of vacuum cleaners sales in Denmark. More Danish consumers are aware of the environment and of the damage consumer appliances might cause due to energy consumption. ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Thailand

Vacuum cleaners still grow positively in 2013. Standard vacuum cleaners covers cylinder, upright, wet and dry, handheld and stick vacuum cleaners. Stick vacuum cleaners saw the highest volume growth in 2013. Cylinder vacuum cleaners are the most ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Singapore

Vacuum cleaners volume sales continued to grow in 2013, especially robotic vacuum cleaners. Volume growth of 20% for the latter was seen in 2013 due to its low volume base while its popularity increased. As more young consumers find it difficult to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Taiwan

Sales of vacuum cleaners posted stronger current value and volume growth in 2013 compared to the previous year. Rising disposable incomes leading to a stronger preference for higher-range products with enhanced benefits led to dynamic growth of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Vietnam

Vacuum cleaners volume sales grew by 13% to reach 100,700 units while current value sales grew by 14% to reach VND295.7 billion. This was a slowing trend considering the category’s peak performance in 2009 with 38% volume growth and 37% current value...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Hong Kong, China

Vacuum cleaners registered stable volume growth in 2013 versus 2012. Consumers’ hectic lifestyles continued to drive their demand for convenience, especially appliances that can ease the burden of household chores. Vacuum cleaners thus fast became a ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the Czech Republic

A vacuum cleaner is considered a necessity in Czech households, which results in a high possession rate. Therefore, sales are mostly derived from replacements; however, a long replacement cycle of around six years led to a 1% decrease in retail ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Romania

Volume sales of vacuum cleaners increased by 2% in 2013 and by 1% in value, outperforming the growth of volume sales of small household appliances. Innovation was a strong trigger for boosting the sales volume, despite the fact that Romanians replace...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in South Korea

Vacuum cleaners recorded positive growth due to the increase in demand for robotic vacuum cleaners, wet and dry vacuum cleaners, and handheld vacuum cleaners. However, as cylinder vacuum cleaners, which held 44% volume share of total vacuum cleaners,...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the United Arab Emirates

The vacuum cleaners industry is chiefly fragmented in the United Arab Emirates. The performance of vacuum cleaners was driven by the increasing use of carpets on floors. This is particularly the case in winter as people cover their tile floors with ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Hungary

Sales of vacuum cleaners grew by 1% in retail volume from 196,000 to 197,000 units in 2013 and reached HuF4.7 billion. Value sales of vacuum cleaners grew more than volume due increasing unit price from an average of HuF22,700 to HuF23,851 in 2013. ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Israel

As a result of high housing prices, many new small housing units in cities were witnessed. This had an effect on consumer preferences which shifted to easy-operating, light cylinder, stick and handheld vacuum cleaners. These vacuum cleaners take up ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the Philippines

Low-cost alternatives in the form of walis tambo (reed broom), rags and mops remain strongly preferred by consumers not only because of the cost savings in owning and using them but also because floor surfaces in most homes can be effectively cleaned...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Germany

Vacuum cleaners continued to record a positive performance in both current value and volume terms in 2013, with value growth being considerably higher. Consumer demand for vacuum cleaners was stimulated by innovative new technologies introduced by ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Portugal

The poor performances of the housing and construction industries, as well as the lower purchasing power of Portuguese consumers, negatively affected volume sales of vacuum cleaners, which fell by 11% in 2013. Tough economic conditions in the country ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the US

Robotic vacuum cleaners continued to grow faster than any other category in terms of volume and value in 2013, by 3% and 4%, respectively. This is due in part to increased competition, especially from Neato Robotics. While iRobot remains the market ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Indonesia

Vacuum cleaners in Indonesia continued to target middle- to high-end consumers until the end of the review period. Indonesian households tend to perceive vacuum cleaners as an appliance primarily used for cleaning carpets. They clean uncarpeted hard ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Malaysia

Vacuum cleaners saw stronger current value growth of 6% in 2013 than 2012, owing to consumers’ rising demands for convenience. Hectic lifestyles of consumers prompted them to continue seeking convenience in their daily lives. Vacuum cleaners thus ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Russia

In the aftermath of the economic crisis vacuum cleaners experienced a rapid recovery, posting annual double-digit growth over the 2010-2012 period. This was mainly triggered by delayed purchases as well as purchases made by new householders. However,...

May 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Australia

Vacuum cleaners benefited from increasingly busy consumer lifestyles during the review period, with this encouraging a higher household penetration. Cylinder vacuum cleaners is the product area with the highest level of household penetration, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Argentina

Import restrictions in force since 2008 were relaxed by the Federal Government between the last part of 2012 and the beginning of 2013, thus allowing for imported products to enter the market. In 2011 and 2012, there was a significant reduction in ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in South Africa

Vacuum cleaners remains niche, with support arising mainly from upper middle to higher LSM groups. Consumer demand for convenience product offerings and innovative technologies act as key drivers of growth within the category.

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the United Kingdom

Volume sales of vacuum cleaners in the UK registered flat growth in 2013 while value sales were boosted by a premium trend. Even though volume growth stagnated in 2013, vacuum cleaners generally shows some resilience as it is chiefly driven by ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in China

Handheld vacuum cleaners, upright vacuum cleaners and robotic vacuum cleaners enjoyed rapid volume growth in 2013, thanks to consumers’ growing demand for high-end products. Robotic vacuum cleaners are particularly popular amongst consumers due to ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in India

Vacuum cleaners posted volume growth of 7% in 2013. The penetration of vacuum cleaners continued to be low in India. This was because labour remained cheap. Therefore, consumers preferred to use the services of a maid, which tend to be available at a...

Mar 2014 | US$900 | Add to cart | View details

Global Briefing

Six Trends Shaping Consumer Appliances

The consumer appliances market is expected to see the emergence of a few influential trends over the next five years. These trends will focus on health and eating habits, while government regulations and policies will shape the inclusion of water and...

Mar 2014 | US$1,200 | Add to cart | View details

Global Briefing

A Tale of Two Regions: Opportunities for Growth in Latin and North America

North and Latin America together accounted for nearly one third of the world’s volume sales of consumer appliances in 2012, and one quarter of value. Their fates have differed, however, with Latin America strongly growing while North America has ...

May 2013 | US$1,200 | Add to cart | View details

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