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Vacuum cleaners market research

Euromonitor intenational produces comprehensive research on the vacuum cleaning products. We monitor and analyse global and national industry trends including market share and market size; the “big picture” qualitative analysis, down to specific category data. 

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Country Report

Vacuum Cleaners in Venezuela

The restrictions on access to foreign exchange in Venezuela tend to limit the range of brands under which vacuum cleaners are offered in the country. The lack of variety in the category makes it more difficult for the leading players to generate ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Argentina

Import restrictions in force since 2008 were relaxed by the Federal Government between the last part of 2012 and the beginning of 2013, thus allowing for imported products to enter the market. In 2011 and 2012, there was a significant reduction in ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in South Africa

Vacuum cleaners remains niche, with support arising mainly from upper middle to higher LSM groups. Consumer demand for convenience product offerings and innovative technologies act as key drivers of growth within the category.

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Sweden

Consumer demand for vacuum cleaners that are both quieter and more efficient remain key drivers of volume growth. Additionally, and consistent with a common theme across consumer appliances, appealing to consumer time concerns is a driving force ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Spain

In 2013, vacuum cleaners saw stable volume sales performance; however, current value sales rose by 4%. This was fuelled by robotic vacuum cleaners which saw volume and current value sales increases of 23% in 2013. Demand for robotic vacuum cleaners ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the United Kingdom

Volume sales of vacuum cleaners in the UK registered flat growth in 2013 while value sales were boosted by a premium trend. Even though volume growth stagnated in 2013, vacuum cleaners generally shows some resilience as it is chiefly driven by ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Mexico

Ongoing evolution in floor coverings over the review period posed a severe challenge to the manufacturers of vacuum cleaners in Mexico. Mexican consumers are increasingly replacing once popular carpets with laminate floors, tiled floors, mats or a ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the Netherlands

Sales of vacuum cleaners suffered from the economic turndown in 2013 than earlier in the review period. Still, there is a general consensus that replacing vacuum cleaners should be postponed until consumer spending improved, but the value added by ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Poland

Sales of vacuum cleaners grew by 2% in both volume and current value terms to reach 1.4 million units with a value of PLN571 million in 2013. This growth rate was on a par with 2012, which can be explained partly by the fact that vacuum cleaners is a...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Norway

Market players are seeking to increase total volume sales for vacuum cleaners by marketing the various vacuum cleaner formats as complementary rather than in direct competition. For example, the market player Witt A/S sees its product portfolio of ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Brazil

In Brazil, most household floors are either tiled or made of wood; therefore consumers tend to use non-electrical devices for cleaning purposes. However, thanks to increasing disposable incomes and consumers’ growing taste for more convenient and ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Chile

In 2013 sales increased by 6% in current value terms and by 5% in volume terms. Short replacement cycles and higher household incomes stimulated the decision to replace old vacuum cleaners. Higher incomes allowed consumers to pay attention to ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in China

Handheld vacuum cleaners, upright vacuum cleaners and robotic vacuum cleaners enjoyed rapid volume growth in 2013, thanks to consumers’ growing demand for high-end products. Robotic vacuum cleaners are particularly popular amongst consumers due to ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Colombia

With a definitely minor presence of carpets in newer dwellings, which are the strongest drivers of consumer appliance sales, vacuum cleaners are no longer needed as much as in the past. New dwellings for most of the socioeconomic groups are delivered...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Denmark

Vacuum cleaners in Denmark increases marginally in volume terms, reaching 403,000 units in 2013. In current value terms, the category increases by 4% reaching Dkr448 million. The current positive performance of this category is a continuation of the ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in India

Vacuum cleaners posted volume growth of 7% in 2013. The penetration of vacuum cleaners continued to be low in India. This was because labour remained cheap. Therefore, consumers preferred to use the services of a maid, which tend to be available at a...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Greece

The ongoing economic recession and its impact on disposable income are the factors behind the negative performance of vacuum cleaners. Booming unemployment rates, wage and pension cuts and rising taxation have literally squeezed the Greek market, ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the United Arab Emirates

With a better economic outlook many households resumed their home improvement projects, including using carpets on floors, partly inspired by Western lifestyles, thus fuelling demand for vacuum cleaners. As in the case of other small appliances, ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Romania

The positive evolution of vacuum cleaners in 2012, with retail sales growing by 5% in volume terms and 4% in current value terms, reflects small appliance’s recover from the economic recession. With a household penetration rate of 89% in 2012, ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Turkey

Being one of the steadiest categories in consumer appliances, vacuum cleaners hosts a large number of domestic and international brands available at different price levels. The continuing volume growth in the market and even higher growth in value as...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Hong Kong, China

Robotic vacuum cleaners became popular in 2012. Some brands set up booths in department stores and other retailers to promote robotic vacuum cleaners. Salespersons were specifically hired to introduce the robotic vacuum cleaner to the consumer. ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Morocco

Consumers benefited from rising disposable income levels towards the end of the review period, as a result of the introduction of higher minimum wage levels in 2011 and 2012, economic growth and government subsidies. This, along with the easier ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Egypt

Vacuum cleaners registered retail volume sales growth of 3% in 2012. Demand was driven by the dusty weather in Egypt, at least among upper- and upper-middle-income households.

Jul 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Israel

Consumers are increasingly interested in rechargeable vacuum cleaners due to their ease of use. In 2012, rechargeable held a 27% share of retail volume sales, an increase of two percentage points on 2011. While rechargeable is the standard form of ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Thailand

In 2012 vacuum cleaners remained on a positive growth path. Cylinder vacuum cleaners are the most popular model for Thai households, holding a dominant 96% share of volume sales in 2012. Thais usually use vacuum cleaners once or twice a week and use ...

Jun 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Vietnam

The vacuum cleaner category continued to grow in 2012. Although the growth has slowed down as compared to 2011, the category is expected to continue growing. There is still much potential for the category with an increasing number of affluent ...

Jun 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Hungary

Sales of vacuum cleaners grew by 2% in volume and by 1% in current value terms to reach 198,000 units with a value of HUF4.4 billion in 2012. This grow rate is much lower than in previous years, which can be explained partly with recovering ...

Jun 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in South Korea

Specialised vacuum cleaners were very popular in 2012. Due to small living space, it is difficult to shake off dust from bedding. Korean consumers are very sensitive about mites and dust, especially households with children. For example, vacuums that...

Jun 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Portugal

Sales of vacuum cleaners were highly affected by the increasing restrictions on Portuguese households’ disposable incomes. The category’s non-essential nature in terms of Portuguese families’ daily lives caused sales to fall more than the average for...

May 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Germany

Vacuum cleaners in Germany remained resilient to the negative effects of the adverse economic situation in 2012 as volume sales increased by 1% and value sales increased by 3%. Cylinder vacuum cleaners comprised the majority of volume sales of vacuum...

May 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Italy

The negative performance of the housing and construction industries, as well as the lower spending power of Italians, affected the volume sales of vacuum cleaners, which fell by 3% in 2012. Tough economic conditions in the country resulted in low ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in France

The rising demand for robotic vacuum cleaners boosted volume and value growth in vacuum cleaners in France during 2012. The arrival of strong competitors such as Samsung, LG and Hoover in robotic vacuum cleaners dragged down the unit prices being ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Austria

Since the launch of the first robotic vacuum cleaners in Austria in 2007, robotic vacuum cleaners has developed from a niche category to become a very popular consumer appliances category with mass appeal. Nowadays, many Austrian consumers have ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Singapore

Major chained electrical goods retailers, such as Courts, Best Denki and Harvey Norman, carried out price discounts to attract consumers who were looking for value for money vacuum cleaners amidst the economic downturn. Several established brands ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Russia

After the economic downturn, vacuum cleaners recovered from the slump ahead of expectations, reaching full recovery by the end of 2011. It was not just the delayed purchases which influenced the fast recovery from the crisis, but also new ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Ukraine

In 2012 vacuum cleaners with a bag continued to lose appeal amongst consumers, affecting the performance of the overall category. Ukrainians increasingly preferred bagless variants of vacuum cleaners, including wet and dry variants. However, the ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Indonesia

Given that most households in Indonesia are not carpeted, the use of vacuum cleaners in the country remained limited up to the end of the review period. The tropical climate of the country discourages the use of carpets other than in air-conditioned ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the Philippines

Volume sales of vacuum cleaners recorded 4% growth in 2012. This was due to an increase in household penetration as a result of higher disposable incomes. In 2012, the category continued to compete with walis tambo (a broom made of dried tiger grass)...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Malaysia

The penetration of vacuum cleaners grew towards 2012 with households preferring the faster and efficient suction of dust by vacuum compared to brooms that swirl dust into the air. Vacuum cleaners have evolved to be handy gadgets with extra functions ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Taiwan

With consumers’ hectic lifestyles, they began demanding more convenience in their lives, especially when it comes to doing household chores. As such, more consumers traded up from brooms to vacuum cleaners, whereby the latter was deemed to better ...

Apr 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Japan

Vacuum cleaners registered positive growth in 2012 of 2% in volume and 3% in current value terms. The strong growth of robotic vacuum cleaners was a main contributor to the category’s performance. The growth was enough to offset the negative ...

Mar 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the Czech Republic

The high level of saturation in vacuum cleaners in the Czech Republic virtually eliminated growth opportunities in the category during 2012. Vacuum cleaners increased marginally in volume in 2012, rising to 503,000 units, while current value sales ...

Feb 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in the US

The rise of allergies and asthma over the last decade had a profound influence on the kinds of vacuum cleaners in which consumers were interested. As such, there was an increasing trend for upright vacuum cleaners to adapt HEPA filtration technology....

Feb 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Australia

After two years of negative value growth, vacuum cleaners recovered in 2012, with 3% value growth. Such growth has not been uniform across vacuum cleaners, however. In fact cylinder vacuum cleaners, which make up the bulk of vacuum cleaners, ...

Feb 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Canada

Rising demand for vacuum cleaners in canister format drove growth in vacuum cleaners in Canada during 2012, a significant change from 2011 when it was upright vacuum cleaners which drove growth. In addition, significant growth in cordless models was ...

Jan 2013 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in Saudi Arabia

Vacuum cleaners continued to suffer from limited usage in Saudi Arabia at the end of the review period. The majority of homes do not have fitted carpets, instead relying on hard floors and rugs, with this particularly true of low- and mid-income ...

Oct 2012 | US$900 | Add to cart | View details
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