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Vietnam

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

Vietnam StatisticsConsumer Lifestyles in Vietnam

Vietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Briefing

    Natural Resources: Vietnam

    Nov 2017

    The agricultural sector plays an important role in the Vietnamese economy. Its energy sector is being liberalised, leading to greater participation from foreign companies in hydrocarbon exploration and production. The government is hoping to draw ...

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    Country Profile

    Australasia: Regional Profile

    Nov 2017

    Real GDP growth in New Zealand and Australia will be steady in 2017. Unemployment fell in both New Zeland and Australia in 2016 and it will decrease again in 2017. Much of the region's past growth was due to China's voracious demand for commodities. ...

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    Country Profile

    Asia Pacific: Regional Profile

    Nov 2017

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2016. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Ready Meals in Vietnam

    Nov 2017

    Over the review period, instant porridge remained the most popular product in ready meals. The elderly population and children are the target consumers of instant porridge. In fact, thanks to the declining demand for instant noodles, rice-based ...

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    Country Report

    Sauces, Dressings and Condiments in Vietnam

    Nov 2017

    At the end of 2016, information that traditional fish sauce might contain arsenic, which is very bad for the health, and may cause cancer, was widely available via the media. In fact, the majority of fish sauce available through retail is ...

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    Country Report

    Soup in Vietnam

    Nov 2017

    Over the review period, packaged soup sales were negligible in the country, mainly due to the strong competition from fresh soup and low consumer interest. Indeed, soup was widely available in foodservice outlets and from street vendors with a very ...

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    Country Report

    Spreads in Vietnam

    Nov 2017

    Over the review period, spreads continued to be a very small category in packaged food, mainly due to the low consumer demand, despite being available in Vietnam for a long time. Products such as chocolate spreads were not common, even in first-tier ...

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    Country Report

    Financial Cards and Payments in Vietnam

    Nov 2017

    Together with a young and rapidly growing urban population, the growth of internet retailing is a favourable environment for financial cards. Young consumers are quicker to adapt to new payment methods such as using financial cards and are making the...

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    Country Report

    Consumer Lending in Vietnam

    Nov 2017

    In 2017, consumer lending in Vietnam continued to record healthy double-digit growth in both gross lending and outstanding balance. Durables lending saw the fastest value growth while other personal lending recorded the highest value sales. The ...

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    Country Report

    Analgesics in Vietnam

    Oct 2017

    Analgesics experienced strong retail current value growth in 2017, although this was marginally slower than in the previous year, mainly because the category was more mature. However, this growth was still strong compared with other countries around ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

    Oct 2017

    Cough, cold and allergy (hay fever) remedies experienced healthy current value growth in 2017. The pace of growth was similar to the previous year, with the category seeing sustained stable growth throughout the review period. Combination products – ...

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    Country Report

    Dermatologicals in Vietnam

    Oct 2017

    Dermatologicals witnessed a healthy performance in 2017, although the pace of current value growth was slower than the review period CAGR. However, growth remained healthy, mainly due to the more polluted environment and rising awareness amongst ...

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    Country Report

    Digestive Remedies in Vietnam

    Oct 2017

    According to the Ministry of Health Portal, between 7,000 and 10,000 people are affected by food poisoning per year, and the number of people who died from food poisoning in 2017 was 100-200. The main reason for this huge number is unsanitary food ...

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    Country Report

    Eye Care in Vietnam

    Oct 2017

    In Vietnam, due to economic improvement and higher living standards, the number of people using digital technologies such as computers and smartphones increased dramatically in the last few years, not only in urban areas, but also in rural areas ...

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    Country Report

    Herbal/Traditional Products in Vietnam

    Oct 2017

    In the review period, herbal/traditional products became more popular in the market, and this trend continued in Vietnam in 2017. Due to higher awareness amongst Vietnamese consumers about health and wellness, more and more people tended to use ...

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    Country Report

    NRT Smoking Cessation Aids in Vietnam

    Oct 2017

    Over the forecast period, sales of NRT smoking cessation aids are predicted to remain limited because of low interest from both Vietnamese consumers and manufacturers. Limited distribution, the availability of few brands in the market and stressful ...

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    Country Report

    Consumer Health in Vietnam

    Oct 2017

    Consumer health in Vietnam experienced a healthy pace of growth in current value terms in 2017. According to the Ministry of Health Portal, Vietnam is a market with high potential for investment by consumer health players, mainly due to the huge ...

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