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Vietnam

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

Vietnam StatisticsConsumer Lifestyles in Vietnam

Vietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Strategy Briefing

    Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region

    Jan 2017

    Asia Pacific is unique in terms of its diversity and the pace of digital evolution. Low fixed-broadband access in emerging Asia has led to a regional digital divide, but public projects aim to address this issue. Despite the low broadband access, the...

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    City Review

    Ho Chi Minh City City Review

    Dec 2016

    With a population of 11.2 million in 2015, Hoi Chi Minh City is larger than the average metropoles in Western Europe or North America, but it ranks lower than the average of the 23 Asia Pacific urban agglomerations (16.4 million in 2015). ...

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    Country Report

    Dairy in Vietnam

    Dec 2016

    Bel Vietnam Ltd continued to dominate cheese in Vietnam, accounting for 78% of retail value sales in 2015. In 2016, its retail value share is 79%. The company not only successfully maintained its leading position but also enjoyed the fastest retail ...

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    Country Report

    Confectionery in Vietnam

    Dec 2016

    Belcholat JSC maintained the leading position in chocolate confectionery in 2016, accounting for 13% of total value sales in the category. Its leadership is based mainly on its protection for offering high quality at reasonable prices. In addition, ...

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    Country Report

    Air Treatment Products in Vietnam

    Dec 2016

    Located near the equator, Vietnam is a country that experiences a hot tropical climate almost all year round. During 2015-2016, due to climate change and El Nino, Vietnam has experienced hotter weather, which has largely contributed to the rising ...

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    Country Report

    Dishwashers in Vietnam

    Dec 2016

    Dishwashers has become increasingly popular in 2015/2016, especially amongst high-income earners and young consumers living in first-tier cities such as Ho Chi Minh and Hanoi. This trend is supported by their busier lifestyles, with these consumers ...

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    Country Report

    Food Preparation Appliances in Vietnam

    Dec 2016

    In 2016, more consumers are choosing food preparation appliances in cooking as these products can help them to prepare meals more easily as well as helping them to save time. Although the key consumers of food preparation appliances are female ...

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    Country Report

    Home Laundry Appliances in Vietnam

    Dec 2016

    Although the volume growth seen in the category in 2016 is lower than in 2015, home laundry appliances nevertheless continues to see strong volume growth. The main reason for this slower growth is that the category is gradually maturing. However, the...

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    Country Report

    Irons in Vietnam

    Dec 2016

    Irons is considered as one of the most popular appliances in every family. This is mainly supported by the consumer perception of appearance being a vital factor in achieving social success. In response, many manufacturers have not only made efforts ...

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    Country Report

    Large Cooking Appliances in Vietnam

    Dec 2016

    Within large cooking appliances, the built-in format dominates. In the past, many Vietnamese consumers were only aware of the freestanding format. However, thanks to the influence of Western culture in housing and with higher living standards, new ...

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    Country Report

    Microwaves in Vietnam

    Dec 2016

    Thanks to increasing demand, microwaves has witnessed strong volume growth of 14% in 2016. Indeed, with the increased consumption of packaged food and frozen food, an increasing number of busy consumers are showing a preference for microwaves to ...

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    Country Report

    Consumer Appliances in Vietnam

    Dec 2016

    Despite the slightly lower volume growth than in 2015, consumer appliances has still seen a promising performance in 2016. In general, the high number of Vietnamese aged between 18 and 45 years old and higher income has helped support the growth in ...

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    Country Report

    Personal Care Appliances in Vietnam

    Dec 2016

    In 2016, personal care appliances has continued to record a good performance, with consumers becoming more aware of personal care appliances. In general, Vietnamese consumers in all age and income groups are concerned about their look and appearance....

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    Country Report

    Refrigeration Appliances in Vietnam

    Dec 2016

    Toward the end of review period, there was increasing interest in inverters from Vietnamese consumers. This was thanks to the efforts of manufacturers and retailers in educating consumers about the benefits of inverter technology. Although the ...

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    Country Report

    Small Cooking Appliances in Vietnam

    Dec 2016

    After turning their back on low-quality Chinese appliances, Vietnamese consumers have turned to products from Thailand as they believe these to be high quality, durable and well-designed and they are also much cheaper than imports from Europe and the...

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    Country Report

    Vacuum Cleaners in Vietnam

    Dec 2016

    In 2016, thanks to higher living standards with better disposable income, the demand for vacuum cleaners is gradually increasing as consumers look to keep their homes cleaner and fresher. In fact, vacuum cleaners is known as one of the most useful ...

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    Strategy Briefing

    Home Care: Quarterly Statement Q4 2016 Hard, soft or Smooth… how do you take your brexit?

    Dec 2016

    The outlook for the home care industry has been downgraded in Q4 by some US$1.3 billion over the 2015-2020 forecast period. In CAGR terms this revision is just under 0.2%, but in a global value context this represents the loss of expected value ...

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    Country Profile

    Vietnam: Country Profile

    Nov 2016

    The economy will slow in 2016 but still grow impressively. Gains in exports (supported by depreciation of the dong) along with steady growth of private final consumption and strong gains in manufacturing are the main drivers. The government also ...

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    Country Report

    Packaged Food in Vietnam

    Nov 2016

    Packaged food current value growth in 2016 was higher than in 2015, despite the economic downturn, partly due to inflation. However, busier lifestyles and the increasingly hectic pace of modern life also caused consumers to switch from unpackaged to ...

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    Country Report

    Intermediaries in Vietnam

    Nov 2016

    Intermediaries continued to display strong development in 2015, with a current value increase of 12%, although this was lower than the current value growth seen in 2014. This was due to the fact that fuel prices showed a declining trend in 2015, ...

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