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Vietnam

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

Vietnam StatisticsConsumer Lifestyles in Vietnam

Vietnam Country BriefingsFuture Demographics: Vietnam in 2030

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          Country Report

          Cigarettes in Vietnam

          Aug 2016

          As one of the top 15 tobacco consuming countries in the world, the biggest issue facing Vietnam’s cigarette industry is the proliferation of illicit cigarette trade. Even though the fight against illicit tobacco trade started in the 1990s, 2015 was ...

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          Country Report

          Cigars and Cigarillos in Vietnam

          Aug 2016

          Traditionally, cigars in Vietnam have been premium products with very niche demand, restricted to the most affluent consumers, with such products perceived as ideal gifts for business partners. As a result, demand for cigars remains low in Vietnam, ...

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          Country Report

          Tobacco in Vietnam

          Aug 2016

          Vietnam’s fight against illicit tobacco trade started in 1990, with a country-wide ban on the importation of foreign-made cigarettes. However, 2015 was the first year that the implementation of the legislation was fully enforced – a development that ...

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          Country Report

          Smokeless Tobacco in Vietnam

          Aug 2016

          The presence of traditional smokeless tobacco remains negligible in Vietnam, mostly in the form of chewing tobacco with betel....

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          Country Report

          Smoking Tobacco in Vietnam

          Aug 2016

          Vietnamese consumers have a long tradition of consuming smoking tobacco products. However, due to the strong development of manufactured cigarettes and an immediate and obvious adverse impact on oral hygiene and health, smoking tobacco has become ...

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          Country Report

          Vapour Products in Vietnam

          Aug 2016

          There is no regulation regarding vapour devices in Vietnam. The Ministry of Trade and Industry is seeking opinions from management agencies in order to propose proper regulations for this new product type....

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          Country Profile

          Vietnam: Country Profile

          Aug 2016

          The economy will slow in 2016 but still grow impressively. Strong gains in exports (supported by depreciation of the dong) along with a robust performance by private consumption and higher inflows of FDI are the main drivers. The government also ...

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          Country Briefing

          Business Dynamics: Vietnam

          Jun 2016

          Vietnam’s appeal lies in cheap labour costs, government measures to increase competitiveness, political stability and relatively untapped market potential. Despite the reforms, the high regulatory burden owing to its communist days leads to lack of ...

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          Country Briefing

          Economy, Finance and Trade: Vietnam

          Jun 2016

          The Vietnamese economy continues to post high economic growth, mainly driven by foreign investment and international trade. Although growth in 2016 will continue to remain high, it is expected to moderate, owing to a fall in agricultural output. ...

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          Country Briefing

          Households: Vietnam

          Jun 2016

          Vietnam offers a family-friendly market, since couples with children make up the majority of households. Penetration of household facilities and durables remains relatively low, meaning that the market still has large growth potential, as incomes are...

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          Country Briefing

          Digital Consumer - Landscape: Vietnam

          Jun 2016

          The mobile segment, backed by robust network investments by state-owned operators and growing uptake of digital services among urban consumers, has fuelled Vietnam’s telecom growth. Mobile phones are ubiquitous across the country but rural ...

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          Country Report

          Beer in Vietnam

          Jun 2016

          Competition is getting tougher for domestic brewers as foreign rivals increased their shares within the country’s beer industry after Vietnam joined the Trans-Pacific Partnership (TPP). With a population of 93 million and a beer-drinking culture, ...

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          Country Report

          Cider/Perry in Vietnam

          Jun 2016

          Sales of cider/perry remained insignificant through to the end of 2015 in Vietnam, which was mainly due to the low awareness amongst most local consumers....

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          Country Report

          Alcoholic Drinks in Vietnam

          Jun 2016

          Generally, the total volume growth seen in alcoholic drinks in 2015 was in line with 2014. Joining the Trans Pacific Partnership (TPP) agreement in the review period was a key factor supporting this trend. Accordingly, the import tax levied on ...

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          Country Report

          Rtds/High-Strength Premixes in Vietnam

          Jun 2016

          Up until the end of the review period, RTDs/high-strength premixes remained insignificant in the country, due to low local consumer awareness for these products as well as the low demand from foreign consumers....

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          Country Report

          Spirits in Vietnam

          Jun 2016

          In the forecast period, Scotch whisky exports to Vietnam could be boosted after the EU and Vietnam reached a deal in principle over a free trade agreement (FTA). The Scotch Whisky Association (SWA) believes that the deal should encourage future ...

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          Country Report

          Wine in Vietnam

          Jun 2016

          Demand for wine in Vietnam is rocketing. LamDong Foodstuffs JSC’s Ladora Winery, Vietnam's first professional wine maker, spent five years preparing, analysing, selecting and testing superior European grapes to make premium wines and it is now able ...

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          Country Report

          Cat Food in Vietnam

          May 2016

          Over the review period, the trend for raising precious cat breeds such as Persian, British Shorthair, Exotic and Scottish Fold became more popular amongst affluent consumers in first-tier cities such as Ho Chi Minh City and Hanoi. They were more ...

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          Country Report

          Dog Food in Vietnam

          May 2016

          In Vietnam, dog food is expected to record healthy growth of 17% in current value term in 2016. This good performance is mainly being supported by the premiumisation trend in pet dogs, rising consumer awareness for packaged dog food and an expected ...

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          Country Report

          Other Pet Food in Vietnam

          May 2016

          In 2016, other pet food is set to continue to seeing a good performance with current value growth of 17% predicted, which is equivalent to the rate seen in 2015. Higher disposable incomes, rising demand for other pet food as well as busy consumer ...

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