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Vietnam

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

Vietnam StatisticsConsumer Lifestyles in Vietnam

Vietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Country Report

    Apparel Accessories in Vietnam

    Feb 2018

    Although still dominated by unbranded products and counterfeits, apparel accessories witnessed healthy value growth in 2017, mainly thanks to increasing living standards and average incomes. Moreover, thanks to the strong development of social ...

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    Country Report

    Childrenswear in Vietnam

    Feb 2018

    During the review period, childrenswear became an attractive category for both international and local companies as a result of strong value growth. As a result, the area has received huge attention from local designers in the last few years. Indeed,...

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    Country Report

    Footwear in Vietnam

    Feb 2018

    Women’s footwear continued to post strong growth in 2017. Thanks to the improving economy, the number of upper middle and high income consumers continues to grow rapidly in Vietnam, especially in main cities such as Hanoi, Ho Chi Minh City, Can Tho ...

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    Country Report

    Hosiery in Vietnam

    Feb 2018

    After the scandal of Chinese products containing toxic materials in 2015, Vietnamese consumers boycotted buying products made in China and looked to purchase local and international goods in order to protect their health. Consumers tend to buy ...

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    Country Report

    Jeans in Vietnam

    Feb 2018

    In Vietnam, jeans are very common as they can be worn everywhere and by people of all ages. Moreover, jeans are affordable, with most consumers tending to buy at least two types, such as shorts, pants or jackets, a year. However, in the last two ...

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    Country Report

    Menswear in Vietnam

    Feb 2018

    Due to the strong development of social networks and increasing living standards, male consumers are increasingly aware of the importance of personal appearance and believe it affects many aspects of their daily lives. Depending on age and income, ...

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    Country Report

    Apparel and Footwear in Vietnam

    Feb 2018

    In 2017, apparel and footwear in Vietnam experienced healthy sales growth, mainly thanks to higher living standards, a gradual increase in average incomes and the strong development of social media. These factors have affected shopping behaviour, as ...

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    Country Report

    Sportswear in Vietnam

    Feb 2018

    Together with increasing social media use and living standards, consumers are becoming more aware of the importance of maintaining a healthy body. As a result, there has been a rise in the number of gyms and yoga studios in cities like Hanoi and Ho ...

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    Country Report

    Womenswear in Vietnam

    Feb 2018

    From 2016 to 2017, various new famous international brands such as Zara and H&M entered Ho Chi Minh City, receiving a lot of attention from Vietnamese consumers. For example, at the beginning of September 2017, H&M opened its first store in the ...

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    Country Report

    Coffee in Vietnam

    Feb 2018

    The top two players launched notable new products in the latter part of the review period, which aimed to capture the rising demand for convenience among urban consumers. Also, the Vietnamese traditionally like their coffee to be strong and robust, ...

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    Country Report

    Other Hot Drinks in Vietnam

    Feb 2018

    Malt-based hot drinks, which is led by Nestlé Vietnam’s Milo, has existed in the country for a long time. In 2017, it continued to record strong growth, thanks to Milo’s constant marketing activities to reach out to new consumers. The main target ...

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    Country Report

    Hot Drinks in Vietnam

    Feb 2018

    In 2017, hot drinks continued to see healthy growth. Other plant-based hot drinks and malt-based hot drinks were the fastest growing in percentage terms. Leading manufacturers of these products, such as Nestlé Vietnam and Vinacafe Bien Hoa, ...

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    Country Report

    Tea in Vietnam

    Feb 2018

    The bubble tea and milk tea trend has been around in Vietnam for a long time, and it encompassed more modern types of tea drinks in 2017. The booming popularity of foodservice chains, such as Gong Cha, Royal Tea and Ding Tea, has brought more ...

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    Country Report

    Financial Cards and Payments in Vietnam

    Jan 2018

    Together with a young and rapidly growing urban population, the growth of internet retailing is a favourable environment for financial cards. Young consumers are quicker to adapt to new payment methods such as using financial cards and are making the...

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    Country Report

    Consumer Lending in Vietnam

    Jan 2018

    In 2017, consumer lending in Vietnam continued to record healthy double-digit growth in both gross lending and outstanding balance. Durables lending saw the fastest value growth while other personal lending recorded the highest value sales. The ...

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    Country Profile

    Vietnam: Country Profile

    Jan 2018

    The economy will continue to grow at a healthy pace in 2018. Strong growth in exports along with steady gains in private consumption will be important drivers. An improving manufacturing sector, a strong service sector and steady gains in FDI also ...

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    Strategy Briefing

    Business Services in Asia Pacific

    Jan 2018

    With production of USD2.8 trillion, Asia Pacific is the world’s third-largest business services market by revenue, following North America and Western Europe. Asia Pacific is the fastest developing region in business services globally. Future revenue...

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    Strategy Briefing

    Digital Landscape: Mobile Drives the Global Tech Revolution

    Dec 2017

    Mobile has emerged as one of the most revolutionary technologies in the past decade. The 2017 Digital Connectivity Index shows that mobile services have expanded rapidly in recent years, and will continue to post strong growth. Mobile has enhanced ...

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    Country Report

    Air Treatment Products in Vietnam

    Dec 2017

    During 2016-2017, inverter technology gained stronger presence in the marketplace with its energy efficiency advantages. Demand for electricity continues to increase by double digits, and the cost of electricity is also increasing. Thus, cutting ...

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    Country Report

    Dishwashers in Vietnam

    Dec 2017

    The projected volume CAGR of dishwashers in the forecast period continues to be strong despite the fact that it will be slightly slower than the volume CAGR seen over the review period. A leading factor contributing to this growth is the heating up ...

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