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Market Research for Vietnam

Euromonitor publishes reports on industries, consumers and demographics in Vietnam.

  • Industry specific reports offer insight into market size and market share in Vietnam; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Vietnam report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Vietnam in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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Country Report

Adult Mouth Care in Vietnam

Due to the more stressful and busier lifestyles as well as more pollution in the country, the number of people with mouth-related problems such as mouth ulcers, canker sores and inflammations increased, especially in big cities. Furthermore, efforts ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Analgesics in Vietnam

In 2014, analgesics (especially acetaminophen) continued to be very familiar to Vietnamese consumers. Many consumers still kept the habit of self- medication, which made them tend to use acetaminophen when having common sicknesses such as flu or ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Calming and Sleeping in Vietnam

Over the review period, calming and sleeping became more popular in the country. Greater integration into the world helped boost urbanisation and resulted in busier and more stressful lifestyles, especially for people in big cities. Thus, more ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

In 2014, cough, cold and allergy (hay fever) remedies saw current value growth of 10%, which was much slower than in 2013. The continuously poor economy and rising number of consumers who preferred to see doctors rather than self-medicate, especially...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Dermatologicals in Vietnam

During the review period, dermatologicals products became more popular due to the more polluted environment and the increasing consumer awareness of beauty and appearance, especially in first-tier cities of the country such as Ho Chi Minh City and ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Digestive Remedies in Vietnam

Over the review period, more Vietnamese consumers became familiar with digestive remedies products. Brands such Phosphalugel and Smecta were more available in family medicine cabinets and travel bags, especially for those living in big cities such as...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Eye Care in Vietnam

At the end of 2014, eye care in Vietnam registered high current value growth of 25% which was nevertheless lower than in 2013. The continuing economic downturn and the fact that growth started to slow down after rapid development in 2013 were the ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Herbal/Traditional Products in Vietnam

In 2014, herbal/traditional products became more common, mainly due to increasing consumer demand. For many people, herbal/traditional products were perceived as having fewer side effects and being safer than standard products because their ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Vietnam

In 2014, sales of NRT smoking cessation aids continued to be negligible in the country mainly due to low consumer demand. In fact, Vietnamese consumers tended to use confectionery products such as sweets and gums when quitting smoking. Many of them ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Consumer Health in Vietnam

In 2014, consumer health continued its double-digit current value growth, although it was lower than in 2013. The increasingly stressful and busy modern lifestyles and the more polluted environment were the main reasons for the good growth of ...

May 2015 | US$2,650 | Add to cart | View details

Country Report

Sports Nutrition in Vietnam

Sports nutrition remained insignificant in the country at the end of 2014. Many consumers were still not aware of this product, its usage and benefits due to the lack of marketing activities. Thus, demand was very low even in big cities such as Ho ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Vietnam

In 2014, intensive marketing activities were launched for vitamins and dietary supplements by both local and international companies. Consumers could easily find advertisements for dietary supplements on television even on prime time and on national ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Weight Management in Vietnam

Over the review period, consumers became more familiar with weight management products mainly thanks to the increasing awareness of appearance and beauty, especially among the young. They cared more about personal looks and were willing to pay for ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Wound Care in Vietnam

In Vietnam, first aid education was still not paid enough attention, which made many consumers not able to perform effective first aid. As a result, sales of gauze, tape and other wound care and first aid kits remained negligible in the country.

May 2015 | US$1,000 | Add to cart | View details

Country Report

Air Treatment Products in Vietnam

Towards the end of the preview period, split air conditioners became more common in the country especially in large cities such as Ho Chi Minh City and Hanoi. The higher living standards, rising disposable incomes as well as the efforts of ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Dishwashers in Vietnam

Towards the preview period dishwashers became more popular especially among upper-income and younger consumers living in first-tier cities such as Ho Chi Minh City and Hanoi. Busier lifestyles, higher disposable income and better living standards ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Food Preparation Appliances in Vietnam

Over the preview period food preparation appliances became more familiar to many Vietnamese consumers, especially those residing in large cities such as Ho Chi Minh City and Hanoi. Rising living standards and busier lifestyles were the main reasons ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Heating Appliances in Vietnam

In 2014 heating appliances recorded volume growth of 8%, which was slightly lower than the performance seen in 2013. One of the main reasons was that fan heaters became much more mature over the review period, while this product took the highest ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Home Laundry Appliances in Vietnam

In 2014, in order to boost sales in a poor economy which had a certain negative impact on consumer demand including for home laundry appliances, manufacturers cooperated with retailers to launch intensive promotional activities, especially discounts ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Irons in Vietnam

Towards the preview period irons became one of the most popular consumer appliances in the country thanks to convenience as well as low unit prices. Indeed, this product was available in many households, especially those in urban areas. However, in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Large Cooking Appliances in Vietnam

Despite the poor economy in 2014 large cooking appliances registered volume growth of 8%, which was similar to growth seen in 2013. Higher living standards, increasing consumer awareness of large cooking appliances’ advantages and the attempts of ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Microwaves in Vietnam

Over the preview period microwaves became much more popular especially in large cities such as Ho Chi Minh City and Hanoi. Due to busier lifestyles consumption of frozen foods increased, which made microwaves more appealing to consumers as they not ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Consumer Appliances in Vietnam

Despite the poor economy in 2014, consumer appliances still recorded a quite healthy performance. The general current value growth for consumer appliances was slightly higher than in 2013. Launches of more sophisticated and expensive models breathed ...

May 2015 | US$2,650 | Add to cart | View details

Country Report

Personal Care Appliances in Vietnam

Personal care appliances saw volume growth of 9% in 2014, similar to the performance in 2013 despite the continued poor economic environment in Vietnam. This performance was supported by rising living standards and especially growing consumer ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Refrigeration Appliances in Vietnam

Towards the end of 2014 internet retailing, including that for refrigeration appliances, became more familiar to many consumers especially those residing in large cities such as Ho Chi Minh City and Hanoi City. Large retailers such as Nguyen Kim ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Small Cooking Appliances in Vietnam

Over the preview period, small cooking appliances became more common in many Vietnamese households, especially in large cities such as Ho Chi Minh City and Hanoi, thanks to higher living standards as well as the increased ‘Westernisation’ in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Vietnam

In 2014, small kitchen appliances (non-cooking) registered a volume growth of 11%, which was slightly higher than in 2013 despite the continued poor economy in the country. Increased consumer awareness, busier lifestyles as well as the affordable ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vacuum Cleaners in Vietnam

From 2013 consumer demand for vacuum cleaners decreased, causing the category to decline by 8% in volume sales in 2014. The more mature stage and negative effects of the adverse economic conditions were the two main factors contributing to this ...

May 2015 | US$1,000 | Add to cart | View details

Global Briefing

Rising Dragon: Pet Care Potential in Asia Pacific

Going East seems to be a wise decision in the face of sluggish growth in mature markets. Asia boasts opportunities, with a burgeoning middle class and rising disposable incomes. As more consumers switch to commercially prepared pet food, the ...

Apr 2015 | US$1,325 | Pages: 41 | Add to cart | View details

Country Report

Packaged Food in Vietnam

Since 2012, the economic downturn has been affecting the growth of packaged food in the country negatively. Indeed, the high inflation rate is making many Vietnamese consumers, especially low-to-middle income ones, reprioritise their spending budget ...

Apr 2015 | US$7,150 | Pages: 257 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Vietnam

There was a significant change with regard to cooking sauces in the review period. Nowadays, due to increasingly hectic lifestyles, people usually do not have sufficient time to cook family meals or, equally, lack the cookery skills required. Hence, ...

Apr 2015 | US$1,000 | Pages: 60 | Add to cart | View details

Country Report

Soup in Vietnam

In 2014, retail value sales of packaged soup remained insignificant.

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Vietnam

In 2014, sweet and savoury snacks posted a current value growth rate of 13%, which was slower than in 2013. While big product areas such as extruded snacks, other sweet and savoury snacks, and nuts became increasingly mature and could not sustain the...

Apr 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Noodles in Vietnam

The food scandal occurred in 2013 which made a significant impact on noodles, especially plain noodles. Unbranded fresh noodles, widely sold in wet markets, were found contaminated with hazardous substances such as oxalic acid and tinopal. As a ...

Apr 2015 | US$1,000 | Pages: 56 | Add to cart | View details

Country Report

Pasta in Vietnam

Increasing preferences for western-style food, plus the rising number of foreign workers in Vietnam, boosted demand for pasta. In 2014, restaurants serving western-style food, ranging from cheap to luxury, blossomed. Besides, a large number of coffee...

Apr 2015 | US$1,000 | Pages: 51 | Add to cart | View details

Country Report

Other Pet Food in Vietnam

Towards the end of the review period, pet ownership of fish, birds and small mammals continued to increase in line with the rising demand for being close to nature, in a bid to balance out increasingly busy and stressful modern lives. Despite being ...

Apr 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Pet Care in Vietnam

In 2013, one of the main reasons for the strong current value growth of pet care products was the rising trend of pet humanisation. With higher rates of late marriage and divorce, people were more likely to keep pets for companionship and to treat ...

Apr 2015 | US$2,100 | Pages: 44 | Add to cart | View details

Country Report

Pet Products in Vietnam

In 2013, current value sales of pet products increased by 13%, which was slightly slower than in 2012. Most manufacturers were not keen to invest in advertising and marketing activities to drive growth, leading to increasing maturity in pet products....

Apr 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Cat Food in Vietnam

Cat food in 2014 is forecast to increase by 17% in current value terms. The first reason is that there is a rising trend of adopting foreign cat breeds in Vietnam. Since these cats find it difficult to adapt to Vietnam’s climate, cat food is believed...

Apr 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Dog Food in Vietnam

In 2014, current value sales of dog food in Vietnam will continue to grow strongly. Consumers are becoming more aware of dog food due to the significant efforts made by manufacturers to strengthen distribution networks as well as run promotional ...

Apr 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Canned/Preserved Food in Vietnam

Despite the long-established presence of canned/preserved food in Vietnam, its value sales remain limited due to its relatively high price per unit and the strong preference for fresh meals among Vietnamese consumers. While the elderly believe that ...

Apr 2015 | US$1,000 | Pages: 54 | Add to cart | View details

Country Report

Chilled Processed Food in Vietnam

Over the review period, there has been a rising preference for Western food; as a result, chilled processed food has been increasingly used in Vietnamese consumers’ daily meals, especially their breakfasts. Products such as sausages, ham, and smoked ...

Apr 2015 | US$1,000 | Pages: 54 | Add to cart | View details

Country Report

Dried Processed Food in Vietnam

In 2014, all categories will achieve very strong growth, signalling great potential for investment. Instant noodles especially pouch instant noodles is excluded from the list due to its maturity. The main reason for the robust growth projection of ...

Apr 2015 | US$1,000 | Pages: 56 | Add to cart | View details

Country Report

Frozen Processed Food in Vietnam

Over the review period, manufacturers have been making great efforts to add more value to their products to attract consumers. For example, frozen processed fish/seafood products are often processed and marinated so that it only takes consumers a few...

Apr 2015 | US$1,000 | Pages: 55 | Add to cart | View details

Country Report

Ready Meals in Vietnam

Due to increasingly hectic lifestyles, some consumers especially young working professionals have a tendency to choose ready meals as a convenient and hygienic choice. However, the number of these consumers remains limited, leading to relatively low ...

Apr 2015 | US$1,000 | Pages: 56 | Add to cart | View details

Country Report

Baked Goods in Vietnam

In 2014, in baked goods, local brands continued to grow. These local companies not only regularly launched new product developments but also further expanded their distribution networks, which helped them stay competitive and attract more consumers. ...

Apr 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Snack Bars in Vietnam

Snack bars are still not very popular in Vietnam and in 2014 only a few international brands were available. Awareness of these products is low mainly due to the lack of marketing activities. Furthermore, as other dried food and snacks were more ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Spreads in Vietnam

In 2014, spreads registered current value growth of 11%, which was two percentage points higher than in 2013 despite the ongoing economic downturn in Vietnam. Busier lifestyles and increases in unit prices were the key drivers supporting the higher ...

Apr 2015 | US$1,000 | Pages: 51 | Add to cart | View details

Country Report

Bakery in Vietnam

In 2014, Kinh Do Corp strengthened its leading position and increased its retail value share to 12%. The longstanding presence in the country, good reputation and product quality, reasonable prices, nationwide distribution network, and marketing and ...

Apr 2015 | US$2,100 | Pages: 69 | Add to cart | View details

Country Report

Biscuits in Vietnam

The trend towards more premium branded biscuits started in 2010 and continued into 2014. Better living standards, increasing consumer awareness of health and wellness, and growing concern for food hygiene were the key factors that supported this ...

Apr 2015 | US$1,000 | Pages: 56 | Add to cart | View details
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