Market Research for Vietnam

Euromonitor publishes reports on industries, consumers and demographics in Vietnam.

Industry specific reports offer insight into market size and market share in Vietnam; as well as industry trends in each specific industry.
The Consumer Lifestyles in Vietnam report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
Vietnam in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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Country Report

Spreads in Vietnam

In 2012, spreads become more popular in the country due to increasingly busy lifestyles and a strong need for “convenient” food. Jams and preserves are amongst the most popular types of spreads which are usually eaten with bread, sandwiches or plain ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Snack Bars in Vietnam

Snack bars are still not very popular in Vietnam and there are only a few international brands available. The awareness level is low due to a lack of marketing activities. In addition, because of the availability of other dried food and snacks at a ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Oils and Fats in Vietnam

Oils and fats growth is driven by the expansion to smaller cities and rural areas to replace animal fats. This trend is supported by the improved economic situation and better knowledge about the health benefits of vegetable and seed oil versus ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Ice Cream in Vietnam

The improved economic situation together with higher disposable income has increased consumer demand for indulgent products such as ice cream. As a result, more and more ice cream shops opened and products launched with a greater variety in terms of ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Vietnam

Due to increased sophistication and greater exposure to Western lifestyles, Vietnamese consumers have become more familiar with breakfast cereals. In addition, busier lifestyles have made breakfast cereals a good choice for a quick yet healthy ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Biscuits in Vietnam

The trend towards more premium branded biscuits started in 2010 and continued into 2012. This is the result of increased sophistication as well as the growing concern for food hygiene. The local media has been reporting a lot of cases of food ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Bakery in Vietnam

Mar 2013 | US$1,900| Add to cart | View details ›

Country Report

Baked Goods in Vietnam

In 2012, local brands continued to grow across all retail channels thanks to the government’s continuous support to promote Vietnam products. The Vietnamese retail union has made efforts to encourage its members to bring in more Vietnamese brands. At...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Other Dairy in Vietnam

Condensed/evaporated milk is a common product in Vietnam, being widely consumed by people from different age groups, financial backgrounds and social classes. Ever since condensed/evaporated milk was first introduced in Vietnam, it has always been ...

Mar 2013 | US$900| Add to cart | View details ›

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