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Vietnam

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

Vietnam StatisticsConsumer Lifestyles in Vietnam

Vietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    In-Car Entertainment in Vietnam

    Oct 2017

    In-car entertainment recorded double-digit volume growth of 15% in 2017. The strong performance of in-car entertainment was in line with the rising attention from Vietnamese consumers in cars in general. Most consumers choose in-car entertainment ...

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    Country Report

    Computers and Peripherals in Vietnam

    Oct 2017

    Aside from tablets the majority of categories within computers and peripherals experienced a declining trend in volume and current value terms as a result of diminishing consumer demand. The soaring development of smartphones in Vietnam negatively ...

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    Country Report

    Home Audio and Cinema in Vietnam

    Oct 2017

    During the period 2016-2017, home audio and cinema continued to encounter various constraints. Firstly is the fast development of smartphones and tablets in Vietnam. More people have adopted the habit of using smartphones and tablets for ...

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    Country Report

    Home Video in Vietnam

    Oct 2017

    Home video in Vietnam maintained its good performance in 2017 with retail volume growth of 9% and current value growth of 12%, although this growth was slower than in 2016. The slowdown in the growth of home video was due to the significant volume ...

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    Country Report

    Imaging Devices in Vietnam

    Oct 2017

    Overall, the performance of imaging devices in Vietnam depends significantly on the performance of digital cameras with these products accounting for the majority of volume sales in 2017. Meanwhile digital camcorders remained insignificant in Vietnam...

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    Country Report

    Mobile Phones in Vietnam

    Oct 2017

    In 2017, the most famous brands such as Samsung, Oppo, Sony, HTC and Microsoft started to target the middle income segment. For example, Samsung launched both its J5 and J7 models for the middle income segment. These series received a lot of ...

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    Country Report

    Consumer Electronics in Vietnam

    Oct 2017

    In 2017, consumer electronics experienced a health performance with strong growth current value growth which was mainly thanks to the country’s improving economic performance and the increasingly modern lifestyles of its consumers. In addition, ...

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    Country Report

    Portable Players in Vietnam

    Oct 2017

    In 2017, portable players continued to decline in both volume and current value terms due to a lack of consumer demand. The higher penetration of multi-purpose devices like smartphones and tablets has had a significant negative impact on consumer ...

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    Country Report

    Wearable Electronics in Vietnam

    Oct 2017

    Wearable electronics sees volume growth of 34% in 2017. Wearable electronics is attracting a lot of attention from tech-savvy consumers, which is supposed to be a promising sign of potential in Vietnam. However, due to advances in the designs and ...

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    Country Report

    Car Rental in Vietnam

    Sep 2017

    In 2017, car rental remained the preferred mode of transport for certain routes, where air and rail travel were not available. In recent years, more luxury car rental services emerged, with bigger massage seat cushions and extra services. Services ...

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    Country Report

    Intermediaries in Vietnam

    Sep 2017

    Rising demand for travel created more growth opportunities for intermediaries, resulting in a higher growth rate in 2017 compared with the previous two years. Leading tour providers focused on more unique packages with good prices to attract ...

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    Country Report

    Lodging in Vietnam

    Sep 2017

    In 2017, the occupancy rate was slightly lower than in the previous year, for several reasons. First, both inbound arrivals and domestic trips recorded slower growth in 2017 compared with the review period annual average. Second, the opening of many ...

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    Country Report

    Online Travel Sales To Residents in Vietnam

    Sep 2017

    Online travel sales to residents recorded strong growth in 2017, thanks to rising internet penetration and greater familiarisation with online payment options. Furthermore, players also focused on building better websites to draw more customers ...

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    Country Report

    Travel in Vietnam

    Sep 2017

    As the government and industry players are actively making efforts to improve tourism products and offerings, Vietnam is becoming an increasingly attractive destination for inbound tourists. Three cities, namely Hoi An, Ha Noi and Ho Chi Minh City, ...

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    Country Report

    Flows in Vietnam

    Sep 2017

    In 2017, inbound arrivals to Vietnam recorded 9% growth. This strong performance was attributed to efforts from many players to boost the tourism industry. New international routes were launched in 2016 and 2017, including many from budget airlines, ...

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    Country Report

    Airlines in Vietnam

    Sep 2017

    In 2017, air travel continued to record robust double-digit growth in current value sales; a trend that was observed by both low-cost carriers and scheduled airlines. Growth in airlines was boosted by the strong rise in demand for travel, especially ...

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    Country Profile

    Vietnam: Country Profile

    Sep 2017

    The economy will continue to grow at a healthy pace. Exports (supported by depreciation of the dong) will continue to rise at a brisk pace accompanied by strong gains in private consumption. A strong manufacturing sector, steady gains in FDI and a ...

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    Country Report

    Cigarettes in Vietnam

    Jul 2017

    In 2016 cigarettes in Vietnam faced many challenges that restrained growth in retail volume sales. In particular, graphic pack health warnings and the government’s “Quit Smoking” campaign continued to raise public awareness of how smoking causes lung...

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    Country Report

    Tobacco in Vietnam

    Jul 2017

    In 2016 tobacco in Vietnam continued to encounter various obstacles, such as graphic pack health warnings, an increase in the special consumption tax and growth in the illicit trade in cigarettes. Despite these challenges, the market continued to ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Vietnam

    Jul 2017

    Smoking tobacco was once widely consumed in Vietnam. However, over the years its popularity diminished as most smokers switched to machine-manufactured cigarettes, which provide greater convenience. This declining trend continued during the review ...

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