Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Country Report

    Country Report

    Baby and Child-Specific Products in Vietnam

    Jun 2018

    In 2017, more Vietnamese parents became aware of the benefits of using baby and child-specific products, thanks to the dramatic development of internet and social networks. Also, many national media channels such as HTV or VTV launched various ...

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    Country Report

    Country Report

    Bath and Shower in Vietnam

    Jun 2018

    Natural and organic products continue to be a trend in Vietnam despite their higher prices. More and more consumers are starting to use natural and organic goods in order to protect their skin, after an increase in the number of scandals about beauty...

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    Country Report

    Country Report

    Colour Cosmetics in Vietnam

    Jun 2018

    2017 saw the return of the Korean make-up trend in Vietnam after the Western trend era in 2016. As the Korean characteristics of fair skin and innocent and youthful looks are similar to Vietnamese traits, Korean make-up is more suitable for daily ...

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    Country Report

    Country Report

    Deodorants in Vietnam

    Jun 2018

    Over the forecast period, deodorants is expected to grow faster than ever due to the increasing demand for men’s personal care products. Vietnamese males are found to be more concerned about their appearance and wish to look more attractive and ...

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    Country Report

    Country Report

    Depilatories in Vietnam

    Jun 2018

    The penetration of Western culture has contributed greatly to accelerating the growth of depilatories in Vietnam since 2013. To look more professional and confident, woman have started to use depilatories to remove underarm and leg hair so they can ...

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    Country Report

    Country Report

    Fragrances in Vietnam

    Jun 2018

    Vietnamese mass fragrances and premium fragrances have been dominated by international brands for years. For example, Coty Inc, which owns numerous international brands such as Guess, Gucci and Marc Jacobs, is considered one of the biggest player in ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Vietnam

    Jun 2018

    Vietnam’s business environment is improving, due to major reforms imposed by the state. However, businesses still face significant regulatory challenges, due to a high regulatory burden that leads to lack of transparency. The nation is emerging as a ...

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    Country Report

    Country Report

    Beer in Vietnam

    Jun 2018

    In 2017, the young population continued to contribute largely to the strong development of beer in the country. These consumers generally believe that drinking beer together helps to strengthen their relationships and bonding. In addition, most young...

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    Country Report

    Country Report

    Cider/Perry in Vietnam

    Jun 2018

    Towards the end of the review period, cider/perry became more popular in Vietnam mainly thanks to dynamic marketing activities by Heineken Vietnam Brewery Co Ltd for its Strongbow brand since 2016. The company introduced various flavour variants ...

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    Country Report

    Country Report

    Alcoholic Drinks in Vietnam

    Jun 2018

    Beer remained the dominant category in alcoholic drinks in Vietnam in 2017. Unlike wine and spirits players, beer companies are allowed to launch frequent advertising campaigns and TV ads to maintain and increase their brand awareness. Major players ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Vietnam

    Jun 2018

    At the end of the review period, RTDs/high-strength premixes remained insignificant in the country due to low consumer awareness and low demand from foreign consumers. The popularity and ubiquity of beer in the country tend to result in low consumer ...

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    Country Report

    Country Report

    Spirits in Vietnam

    Jun 2018

    In 2017, spirits remained a small and insignificant category compared to beer, largely since consumers perceived spirits to be more harmful to health than beer. As such, the consumer base for spirits was smaller than that for beer. Generally, there ...

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    Country Report

    Country Report

    Wine in Vietnam

    Jun 2018

    Wine registered stable total volume growth as players did not have the freedom to launch marketing campaigns, unlike players within beer. However, despite improved disposable income levels most consumers were still reluctant to buy wine products ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Jun 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Consumer Lifestyle

    Consumer Lifestyle

    Consumer Lifestyles in Vietnam

    May 2018

    Rising disposable incomes and surging optimism based on the country’s bright economic outlook have spurred consumer spending in recent years and this is expected to continue. An expanding middle class, a large cohort of younger consumers and rising ...

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    Country Profile

    Country Profile

    Australasia: Regional Profile

    May 2018

    Real GDP growth in New Zealand and Australia will be healthy in 2018. Unemployment fell in both New Zealand and Australia in 2017 and it will decrease again in 2018. Much of the region's past growth was due to China's voracious demand for ...

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    Country Report

    Country Report

    Dog and Cat Food Packaging in Vietnam

    May 2018

    Medium pack sizes between 1kg and 1.5kg represent the highest share of dry dog and cat food. However, large pack sizes of 2kg and above recorded the strongest growth rates in 2018. Medium pack sizes are the most widely distributed, as they can be ...

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    Country Report

    Country Report

    Cat Food in Vietnam

    May 2018

    Cats generally require lower maintenance than dogs, making them more suitable for busy urban consumers. This helped to ensure that Vietnam’s cat population grew faster than its dog population in 2017. This trend is expected to continue over the ...

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    Country Report

    Country Report

    Dog Food in Vietnam

    May 2018

    After performing strongly in 2017, dog food is expected to continue developing positively over the forecast period thanks to growth in Vietnam’s pet dog population, pet humanisation and rising urbanisation. Due to hectic lifestyles, it is becoming ...

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    Country Report

    Country Report

    Other Pet Food in Vietnam

    May 2018

    Though less dynamic than dog and cat food, other pet food still recorded healthy growth in volume and current value terms in 2017, and is expected to continue developing positively over the forecast period. In many Vietnamese households, keeping fish...

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