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 Market Research for Vietnam

Euromonitor publishes reports on industries, consumers and demographics in Vietnam.

  • Industry specific reports offer insight into market size and market share in Vietnam; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Vietnam report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Vietnam in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Vietnam statistics factfile.

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Country Report

Sports and Energy Drinks in Vietnam

In general, sports and energy drinks has a smaller consumer base in the comparison with other soft drinks categories. This was mainly due to its later arrival and its higher prices compared to carbonates and fruit/vegetable juice. Sports drinks was ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Asian Speciality Drinks in Vietnam

As Asian still RTD contributed to the majority share of volume sales of Asian speciality sales, the rapid growth of Asian still RTD tea led to the development of Asian speciality drinks. Due to the increasing awareness of health and wellness issues, ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Vietnam

Since 2008, the Vietnamese authorities have been stricter with regards to bottled water production, as there were many cases of unsafe water and practices reported in the public media such as newspapers, magazines or television. Many small private ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Vietnam

In 2011, although consumers became more conscious about health and wellness issues, carbonates continued to enjoy stable growth rates in term of total volume sales. Consumers still felt that carbonates were not good for their health but they still ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Vietnam

Over the review period, concentrates was not as popular as other categories in soft drinks, due to the negative consumer perception regarding this product. Many consumers perceived concentrates to have high sugar content, artificial colourings and ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Vietnam

In 2011, fruit/vegetable juice became increasingly popular in Vietnam, due to the increasing awareness of health and wellness issues. Consumers believed that fruit/vegetable juice was good to consume, as this products is high in vitamins and minerals...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Vietnam

As soft drinks developed, consumers became more aware of their food intake. Consumer concerns about the amount of sugar or calories, or artificial ingredients in their food continued to rise. As a result, healthy drinks such as RTD tea and ...

Apr 2012 | US$1,900| Add to cart | View details ›

Country Report

RTD Coffee in Vietnam

In 2011, RTD displayed 12% growth of total volume sales, which was marginally slower, compared to 2010. Despite manufacturers’ efforts to push sales, consumers still could not become acquainted with the taste of RTD coffee. RTD coffee was perceived ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Vietnam

In 2011, RTD tea continued to display the robust growth of 33% in total volume terms, which was the highest growth within soft drinks. During the review period, consumers showed great interest in RTD tea as they perceived it as a refreshing and ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Direct Selling in Vietnam

When direct selling was first introduced, the first entrants which claimed to be direct selling companies turned out to be unscrupulous. Consequently, direct selling had a bad reputation in Vietnam. Over the years, the leading players, such as Aloe ...

Feb 2012 | US$900| Add to cart | View details ›

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Books more ›

Reference Book

International Marketing Data and Statistics 2012

Nov 2011

Reference Book

Consumer Asia Pacific and Australasia 2012

Oct 2011

Reference Book

World Consumer Lifestyles Databook 2012

Mar 2012