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Market Research for Vietnam

Euromonitor publishes reports on industries, consumers and demographics in Vietnam.

  • Industry specific reports offer insight into market size and market share in Vietnam; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Vietnam report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Vietnam in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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Country Report

100% Home Delivery/Takeaway in Vietnam

Until the end of the review period, chained pizza 100% home delivery/takeaway was still the only 100% home delivery/takeaway area due to the fact that sales in other areas remained insignificant. In fact, despite increasing demand for delivery ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cafés/Bars in Vietnam

In 2013, cafés/bars continued to be one of the most popular destinations for Vietnamese consumers (both young and old) to gather and meet-up thanks to its diversified styles. In the country, all types of cafés/bars are available, from ones targeting ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Vietnam

Consumer foodservice recorded current value growth of 9% in 2013 – a one percentage point increase from 2012. Rising unit prices, the increase in the number of outlets as well as the premiumisation trend were the main reasons supporting this healthy ...

Oct 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Fast Food in Vietnam

During 2013, international fast food operators such as KFC, Lotteria, Burger King and Baskin-Robbins continued to further enlarge their outlet networks, especially in big cities, in order to remain competitive due to tough competition. For instance, ...

Oct 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Full-Service Restaurants in Vietnam

Despite the poor economy, most full-service restaurants continued to strongly increase their unit prices, with average unit prices within full-service restaurants rising by 8% in 2013. Besides the increase of many input costs such as raw materials, ...

Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Consumer Foodservice in Vietnam

Consumer foodservice performance improved in 2013 due to a number of factors. One of the main reasons was the increase in average unit prices. Despite the fact that economic conditions remained difficult in 2013, the majority of foodservice outlets ...

Oct 2014 | US$1,900 | Pages: 101 | Add to cart | View details

Country Report

Self-Service Cafeterias in Vietnam

In 2013, self-service cafeteria sales remained negligible in Vietnam. Indeed, the concept of self-service cafeterias is alien to Vietnamese culture. Most consumers see consumer foodservice outlets not only as places to enjoy their meals but also to ...

Oct 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Vietnam

Towards the end of the review period, the government and consumers in Vietnam became more aware and concerned about food safety and hygiene. In early 2013, the circular 30/2012/TT-BYT regulations on food safety conditions for street stalls/kiosks ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Vietnam

Toward the end of the review period Vietnamese consumers paid greater attention to baby and child-specific products. The key consumers of baby and child-specific products are middle- and upper-income parents residing in large cities such as Ho Chi ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Bath and Shower in Vietnam

In 2013 the bath and shower category saw increasing interest in men’s bath and shower products among both of manufacturers and consumers. In the past male consumers had a habit of using the same bath and shower products as the rest of the family for ...

Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Colour Cosmetics in Vietnam

In 2013 Vietnam’s colour cosmetics environment continued to witness the rising popularity of products from Korea and Japan. The main reason for this was the influence of Japanese and Korean movies and drama series and culture. In addition, Japanese ...

Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Deodorants in Vietnam

Toward the end of review period deodorants continued to gain popularity as Vietnamese consumers were more conscious about hygiene and their appearance. In general, the weather in Vietnam, particularly the central and southern areas, is quite hot ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Depilatories in Vietnam

Towards the end of review period the perception that a woman should not show bodily hair in areas such as armpits, arms and legs was quite widespread in the country. As a result, hair removal became a part of many Vietnamese consumers’ personal care ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Fragrances in Vietnam

In the past fragrances were regarded as luxury products by most Vietnamese consumers, and worn on special occasions such as parties and weddings. However, towards the end of the review period more and more consumers had a tendency to apply fragrances...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Vietnam

In 2013 leading manufacturers such as Unilever Vietnam International Co Ltd and Procter & Gamble Vietnam Ltd constantly advertised their products in media such as television and magazines, as well as executing various public relations events to ...

Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Men's Grooming in Vietnam

Towards the end of the review period many male consumers in Vietnam, especially working professionals in multinational companies, were becoming increasingly interested in personal appearance. As such, they demonstrated greater demand and an increased...

Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Oral Care in Vietnam

At the end of 2013 toothpaste continued to be the largest category in oral care, followed by manual toothbrushes. These two categories together represented almost 97% of total value sales of oral care in Vietnam. As such, most new product ...

Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Beauty and Personal Care in Vietnam

In 2013 beauty and personal care continued to see strong value growth in all categories, notably skin care, men’s grooming and fragrances. Demand for beauty and personal care products was fuelled by increasing consumer awareness of beauty and ...

Oct 2014 | US$2,400 | Pages: 110 | Add to cart | View details

Country Report

Sets/Kits in Vietnam

Toward the end of the review period sales of sets/kits remained negligible in Vietnam due to low interest among both consumers and manufacturers. However, some manufacturers, such as Unilever and Procter & Gamble, occasionally launch special ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Skin Care in Vietnam

In 2013, with increasing sources of information ranging from beauty magazines, videos and the Internet, more and more consumers are increasingly conscious of the need to take care of their skin. In addition, key players actively try to educate ...

Oct 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Sun Care in Vietnam

Thanks to widespread information on media channels regarding skin damage by the sun or a polluted environment, consumers became more concerned with skin protection. This helped drive demand for sun care products, especially during the summer when the...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Tea in Vietnam

In 2013, tea registered retail current value growth of 8%, which was more than one percentage point higher than in 2012. Despite the poor economy in Vietnam, the category still enjoyed healthy growth thanks to stable demand for tea from Vietnamese ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Coffee in Vietnam

Coffee registered current off-trade value growth of 14% and off-trade volume growth of 10% in 2013. This growth was supported by higher demand for coffee from the younger generations. Furthermore, the increase in unit prices and efforts of ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Other Hot Drinks in Vietnam

In 2013, other hot drinks recorded current retail value growth of 16%, which was five percentage points lower than in 2012. This lower value growth was mainly caused by the economic downturn in the year, which negatively affected demand. Furthermore,...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Hot Drinks in Vietnam

In 2013, hot drinks value growth was slightly lower than in 2012 in Vietnam. This was mainly because of the economic downturn, as well as increasing maturity in hot drinks. Thanks to the busier lifestyles among younger generations and stronger sales ...

Oct 2014 | US$1,900 | Pages: 41 | Add to cart | View details

Country Report

Health and Wellness in Vietnam

Health and wellness in 2013 registered a strong performance thanks to increasing consumer demand, which was enabled by higher living standards, higher education and the rising awareness of health and wellness issues, especially with regard to food ...

Sep 2014 | US$1,900 | Pages: 72 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Vietnam

The growth in GDP in the past decade has led to the rise of the middle class. Now, middle-class workers account for 25% of workers, but most households still have an annual income under US$5,000. Consumers are very fond of foreign goods; they feel ...

Aug 2014 | US$1,900 | Pages: 57 | Add to cart | View details

Country Report

Herbal/Traditional Products in Vietnam

Towards the end of review period, herbal/traditional products attracted more consumer interest, mainly in line with the increasing trend towards health and wellness in Vietnam. Herbal/traditional products are widely accepted because Vietnam possess a...

Aug 2014 | US$900 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Vietnam

As at the end of the review period, NRT smoking cessation aids remained unavailable in Vietnam due to low interest from both manufacturers and consumers. This was also due to the fact that smoking was still quite popular in the country, and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Consumer Health in Vietnam

In 2013, consumer health in Vietnam continued to record strong current value growth despite a slow down in the economy during 2012-2013. Except for aspirin, all consumer health product categories registered current value growth in 2013. Demand for ...

Aug 2014 | US$2,400 | Add to cart | View details

Country Report

Sports Nutrition in Vietnam

In 2013, sales of sports nutrition products continued to be negligible in Vietnam. Sports nutrition products remain a new concept to Vietnamese consumers. Many consumers are not aware of the existence of sports nutrition or of the health benefits of ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Vietnam

Demand for vitamins and dietary supplements continued to rise strongly in 2013 thanks to increasing disposable incomes and higher awareness of vitamins and dietary supplements. Due to urbanisation, more people were leading busier and more-stressful ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Weight Management in Vietnam

In 2013, consumer lifestyles and the working environment became increasingly hectic and stressful. Some consumers practiced an unhealthy diet consisting of fast and oily foods and soft drinks to indulge themselves. Consequently, an increasing number ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Wound Care in Vietnam

Being a small category and targeting a niche consumer group, wound care products does not gain a great deal of attention from manufacturers or consumers.

Aug 2014 | US$900 | Add to cart | View details

Country Report

Adult Mouth Care in Vietnam

Toward the end of review period, the number of people that had mouth-related problems, such as mouth ulcers, canker sores and inflammations due to stomatitis, was increasing in the country. This was due to the hotter weather and a more-polluted ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Analgesics in Vietnam

In 2013, analgesics continued to be the most-popular OTC products in Vietnam, accounting for a 40% value share of OTC products. The popularity of analgesics is as a result of the high level of usage of acetaminophen in the country. In 2013, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Calming and Sleeping in Vietnam

Calming and sleeping recorded especially strong growth in 2013 due to various economic and social factors. Fast urbanisation resulted in changing lifestyles for many consumers, who were leading more-stressful and busier lives than before. In ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

Similar to analgesics, cough, cold, and allergy (hay fever) remedies recorded strong current value growth of 11% in 2013, which was higher than in the previous year. Increasingly-stressful and busy lifestyles and a more-polluted environment in major ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Dermatologicals in Vietnam

Toward the end of the review period, self-medication became quite popular in Vietnam, especially in relation to traditional methods that alleviate or cure skin problems. For example, yellow ginger can be used for acne treatment, while coconut oil can...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Digestive Remedies in Vietnam

Toward the end of the review period, more Vietnamese consumers, especially those residing in major cities such as Ho Chi Minh City and Hanoi, were turning to eating fast food as a result of the strong development of fast food chains such as KFC, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Apparel Accessories in Vietnam

In 2013, apparel accessories recorded an 11% increase in current value sales, which was slightly higher than the 2012 performance. The increasing attention on beauty and personal appearance, higher disposable incomes and higher unit prices across ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Childrenswear in Vietnam

Towards the end of the review period, Vietnamese parents paid increasing attention to ready-to-wear childrenswear. The increasing number of young working parents preferred retail childrenswear rather than customised alternatives as they tried to cope...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Footwear in Vietnam

In 2013, footwear recorded a 15% rise in current value sales, slightly higher than in 2012. The premiumisation trend and rising consumer awareness of beauty and personal appearance were the key drivers of growth in footwear. The media highlighted the...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Hosiery in Vietnam

In 2013, hosiery registered current value sales growth of 10%, which was slightly higher than in 2012. Rising concern about personal appearance, increased consumer demand and higher unit prices fostered a stronger growth performance. Many more young ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Jeans in Vietnam

In 2013, jeans recorded current value sales growth of 10%, which was one percentage point higher than in 2012. Jeans are preferred thanks to their flexibility and convenience but also because they have a youthful, fashionable and energetic image. ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Menswear in Vietnam

Towards the end of the review period, Vietnamese men continued to be more conscious of their personal appearance. They were more willing to buy clothing to improve their look and confirm their social status as many Vietnamese people still judge each ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Apparel and Footwear in Vietnam

Vietnamese apparel and footwear in 2013 posted higher retail value sales growth than in 2012, despite the country’s poor economic performance. Healthier growth was mainly thanks to rising interest in personal appearance as well as the further ...

Jul 2014 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Sportswear in Vietnam

In 2013, sportswear recorded current value sales growth of 18%, which was two percentage points higher than in 2012. Increasing awareness of health and wellness and fitness encouraged more consumers, especially young people, to participate in sports ...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Womenswear in Vietnam

Towards the end of the review period, the premiumisation trend in womenswear continued to develop, especially in big cities such as Ho Chi Minh City and Hanoi. Higher living standards and improved disposable incomes and efforts by manufacturers and ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Dishwashing in Vietnam

In 2013, hand dishwashing continued to be the major category in dishwashing. Its products have become popular and essential in every household, including those in both rural and urban areas, thanks to improvements in living standards and ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details
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