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Market Research for Vietnam

Euromonitor publishes reports on industries, consumers and demographics in Vietnam.

  • Industry specific reports offer insight into market size and market share in Vietnam; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Vietnam report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Vietnam in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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Country Report

Sauces, Dressings and Condiments in Vietnam

2013 looks set to be a dynamic year for sauces, dressings and condiments overall. This category is witnessing continuous advertising and marketing activities and new product developments from leading players such as Masan Consumer Corp, Ajinomoto ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Soup in Vietnam

Soup is still not popular in Vietnam. Consumers perceive processed soup to contain preservatives and artificial flavouring, making it less healthy and tasty than cooked soup prepared with fresh ingredients. Packaged soup is supposed to cater to busy ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Vietnam

Sweet and savoury snacks is expected to witness another active year in terms of marketing and advertising activities and product innovation in line with increasing consumer demand for sweet and savoury snacks. For example, in 2013, Kinh Do Corp has ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Vietnam

The noodles category has not yet reached maturity and is still developing strongly in 2013. The growing popularity of noodles is thanks to its convenience and diverse product range. Noodles is a good solution for students and young office workers who...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Pasta in Vietnam

Over the review period, pasta became more familiar to Vietnamese consumers. The number of Western restaurants such as Pizza Hut increased strongly, thus helping to raise awareness of these types of food. However, pasta was mostly consumed in ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Packaged Food in Vietnam

In 2013, manufacturers and retailers, especially supermarkets and hypermarkets, ran many promotional activities, in particular focusing on discounts. For example, for every single month from January to August 2013, Co.opmart, the largest supermarket ...

Apr 2014 | US$6,500 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Vietnam

Over the review period, yoghurt and sour milk products became more popular, mainly thanks to the increasing consumer awareness of their related health benefits as well as the efforts of manufacturers, especially leading ones, in stimulating the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Vietnam

Despite the fact that 2013 has been a very difficult year for Vietnam with a worse economy compared to 2012, baby food will retain its healthy growth in current value terms. Indeed, typically Vietnamese parents, especially those living in big cities,...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Cheese in Vietnam

Over the review period, cheese became more popular in the country, mainly thanks to the increasing influence of the Western cuisine, especially amongst the young in big cities. Indeed, towards the end of 2013, the number of Vietnamese people who are ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Chocolate Confectionery in Vietnam

Over the review period, chocolate confectionery was typically considered as a luxury product compared to other confectionery products, which meant they were being purchased as gifts on special occasions more than other types of confectionery. Thanks ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Confectionery in Vietnam

Belcholat JSC will retain its leading position in Vietnamese chocolate confectionery in both 2012 and 2013, with a 13% value share. The company is popular thanks to its tablets and standard boxed assortments, which have attractive packaging, good ...

Apr 2014 | US$1,900 | Add to cart | View details

Country Report

Dairy in Vietnam

Vietnam Dairy Products JSC (Vinamilk) has retained its dominant position in drinking milk products in the country, with 46% and 48% value share respectively in 2012 and 2013. Its leading status is mainly thanks to its long-established history as well...

Apr 2014 | US$1,900 | Add to cart | View details

Country Report

Drinking Milk Products in Vietnam

Drinking milk products in the country is expected to continue to record an impressive current value growth in 2013 despite the economic downturn. One of the main reasons for this healthy growth is the increasing demand, especially from consumers ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in Vietnam

Over 2013, gum is expected to record the retail current value growth of 8%. Thanks to higher living standards and the increasing consumer awareness of health and fitness, functional gum is paid more attention than other types. In particular, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Meal Replacement in Vietnam

Meal replacement is still in the development stage in the country. In 2013, the category is expected to enjoy a very high growth of 17% in current retail value terms. Thanks to the country’s further integration to the world, higher living standards ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Other Dairy in Vietnam

In 2013, other dairy is expected to record a high current retail value growth of nearly 9%, approximately two percentage points higher compared to 2012. This higher growth is mainly thanks to the higher value growth of condensed/evaporated milk, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Sugar Confectionery in Vietnam

In 2013, especially in the first three months with Lunar New Year – one of the most important events in Vietnam – sugar confectionery saw many new product developments. Wider ranges in terms of flavours, types and brands as well as prices were ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Dried Processed Food in Vietnam

Dried processed food continues to achieve high sales and stable growth in 2013, at an estimated 5%, in retail volume terms. Instant noodles remains the main contributor, accounting for 94% of dried processed food retail volume sales. Compared to ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Frozen Processed Food in Vietnam

Frozen processed food looks set to record strong double-digit retail volume growth in 2013, thanks to its convenience factor as it helps to quicken many cooking steps. As such, the main target market for frozen processed food is urban dwellers, who ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Ready Meals in Vietnam

Ready meals continues to observe a good performance, with sales expected to see double-digit retail volume growth in 2013. Ready meals is benefitting from consumers’ increasingly busy and hectic lifestyles in urban areas. Besides, as many people ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Canned/Preserved Food in Vietnam

After a dip in growth rates in 2012, canned/preserved food looks to be making a small recovery in 2013, with slightly higher retail volume growth than in the previous year. Canned/preserved food attracts customers for its convenience, which makes ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Chilled Processed Food in Vietnam

Chilled processed food remains a small category in Vietnam, with only 0.1kg per capita consumption. Chilled processed food’s limited consumption can be attributed to its narrow geographic distribution coverage. Many suburban and rural areas still ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Financial Cards and Payments in Vietnam

All types of financial cards continue to grow strongly in terms of transaction value and number of cards in circulation. An increase in the numbers of ATMs and POS terminals, together with successful cobranding strategies, boosted financial cards in ...

Mar 2014 | US$1,900 | Pages: 59 | Add to cart | View details

Country Report

Consumer Lending in Vietnam

In 2013, although Vietnam’s economy showed some signs of recovery, such as lower inflation and a stronger property market, it continued to encounter many difficulties. For example, inflation remained high in the country. As a result, the majority of ...

Mar 2014 | US$1,900 | Pages: 13 | Add to cart | View details

Country Report

Oils and Fats in Vietnam

In Vietnam, growth in oils and fats continued to be fostered by the increasing demand from consumers in smaller cities and rural areas to replace animal fats. This trend was mainly supported by the rising awareness of the health benefits of vegetable...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Snack Bars in Vietnam

Towards the end of the review period, snack bars remained unpopular in Vietnam and there were only a few international brands available. In fact, these brands could only be found in large supermarkets or hypermarkets. Consumer awareness remained very...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Vietnam

Over the review period, spreads recorded gradual growth in demand mainly thanks to increasingly busy lifestyles, which resulted in a stronger desire for “convenient” food. This trend was also influenced by the increasing Westernisation seen in the ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baked Goods in Vietnam

Towards the end of the review period, demand for baked goods continued to be supported by increasingly busy lifestyles as well as the further exposure to Western culture. In large cities in particular, such as Ho Chi Minh City or Hanoi City, the ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Bakery in Vietnam

Kinh Do retained its leading position in baked goods in both 2012 and 2013 with 12% value shares. Despite facing tougher competition from both direct and indirect rivals, especially in bread, the company’s competitive advantages including long-term ...

Mar 2014 | US$1,900 | Add to cart | View details

Country Report

Biscuits in Vietnam

Over the review period, the trend towards more premium branded biscuits had been popular in the country. For example, for the 2013 Lunar New Year – one of the high seasons for confectionery, including biscuits - Bien Hoa Confectionery’s two premium ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Vietnam

Thanks to the increasing influence of and exposure to Western cuisine and culture, Vietnamese consumers became more familiar with breakfast cereals over the review period. Furthermore, busier lifestyles also helped make breakfast cereals a good ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Ice Cream in Vietnam

Over the review period, demand for ice cream in Vietnam continued to increase gradually. More consumers, especially young people, perceived ice cream as a dessert or snack. Furthermore, the efforts of manufacturers to promote the usage of ice cream ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Consumer Foodservice in Vietnam

In 2012, due to the poor economy, both foodservice operators and consumers faced many difficulties. While consumers tended to tighten their spending budgets, including on eating out, foodservice operators had to show considerable effort and use ...

Jan 2014 | US$1,900 | Pages: 112 | Add to cart | View details

Country Report

Self-Service Cafeterias in Vietnam

At the end of the review period, there were no self-service cafeterias in Vietnam. In fact, most Vietnamese consumers are not familiar with the concept of self-service cafeterias; they prefer to be served rather than serving themselves. As a result, ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Vietnam

Over the review period, street stalls/kiosks witnessed a slowdown in growth in terms of current value sales, number of outlets as well as transactions due to several reasons. One of the main reasons was related to the government regulations. In fact,...

Jan 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Cafés/Bars in Vietnam

During the review period, cafés/bars remained as one of the most popular foodservice venue types in the country for social gatherings and meetings, reflecting Vietnamese tradition, as well as the category’s diverse range of styles. Customers of ...

Jan 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Vietnam

In Vietnam, location is considered to be important for the success of consumer foodservice outlets. Typically, the more crowded a location, the more sales it generates. However, rental fees, especially in major cities such as Hanoi and Ho Chi Minh ...

Jan 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Fast Food in Vietnam

Over the review period, fast food recorded a healthy current value CAGR of 17%, which was slightly faster than the 15% rise seen in 2012. The strong performance of the category was supported by the intensive efforts of fast food operators, especially...

Jan 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Full-Service Restaurants in Vietnam

Over the review period, full-service restaurants in Vietnam saw current value sales rise at a CAGR of 13%. This was mainly a result of the rising unit prices in most restaurants, alongside the rising number of outlets, as well as the increasingly ...

Jan 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Vietnam

100% home delivery/takeaway remained at a nascent stage of development in 2012, having only appeared in Vietnam in 2010 with the arrival of Domino’s Pizza (Imex Pan Pacific Group Inc) and the launch of Pizza Hut Express (Pizza Hut Vietnam Ltd) ...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Computers and Peripherals in Vietnam

Due to the economic slowdown during 2012-2103, many consumers showed a tendency to reduce their expenditure on unnecessary items like computers and peripherals due to a lack of budget. Therefore, manufacturers cooperated closely with big retailers ...

Jan 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home Audio and Cinema in Vietnam

Towards the end of the review period, Vietnamese consumers showed higher interest in premium high-tech home audio and cinema. Therefore, there were more premium new brands and models available during 2012-2013. As the key purchasers of home audio and...

Jan 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Imaging Devices in Vietnam

Towards the end of the review period, the Vietnamese economy faced many difficulties such as a high inflation rate. Therefore, the majority of consumers, especially low-income consumers restrained their budgets on unnecessary products such as imaging...

Jan 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

In-Car Entertainment in Vietnam

Towards the end of the review period, in-car entertainment was the smallest category of consumer electronics in the country, because the demand for this kind of product remained limited. Consumers who were able to own a car mostly belong to ...

Jan 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Mobile Phones in Vietnam

Despite economy difficulties, smartphones became the popular choice for many consumers even though the price was more expensive than feature phones. Firstly, multi-functions became the most important factor when consumers purchased their phones. ...

Jan 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Consumer Electronics in Vietnam

In 2012, Vietnam’s economy faced many difficulties such as high inflation rate, frozen real estate, and rising fuel prices. As such, the majority of consumers, especially those on low incomes, reduced their budgets on unnecessary products, including ...

Jan 2014 | US$1,900 | Pages: 75 | Add to cart | View details

Country Report

Portable Players in Vietnam

In 2012, portable players recorded 26% decline in retail volume sales in 2013, which was the strongest decline of the review period. Although MP3 players only launched in 2002, with portable multimedia players following in 2005, these products faced ...

Jan 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Pet Care in Vietnam

In 2013, one of the major reasons for the value growth of pet care products will be the increasing demand for companionship. As modern life gets busier and faster-paced and more people are living alone to focus on their career, the level of stress ...

Nov 2013 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Dog Food in Vietnam

In 2013, sales of dog food in Vietnam will continue to grow strongly thanks to several reasons. The first reason is the large increase in the number of rare and expensive dogs imported to Vietnam in 2012 for many purposes, such as for keeping as pets...

Nov 2013 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Cat Food in Vietnam

Cat food in 2013 is forecast to grow by 18% in value terms due to the rising demand for cat food as well as the increasing trend of adopting cats in Vietnam. Increasingly busy lifestyles make people need more companionship than before, and cats are a...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details
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Statistical Reference Handbook

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