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Vietnam

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

Vietnam StatisticsConsumer Lifestyles in Vietnam

Vietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Vietnam: Country Profile

    Feb 2017

    The economy will continue to grow impressively in 2017. A significant pickup in exports (supported by depreciation of the dong) and strong growth in private final consumption are the main drivers. Gains in manufacturing offset an unsteady performance...

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    Country Report

    Coffee in Vietnam

    Feb 2017

    A study published by the Vietnam Standards and Consumers Association in July 2016 found that, in contrast to what was stated on their packaging, 30% of coffee products sold in Vietnam contained very little or no caffeine. This was explained by the ...

    US$990
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    Country Report

    Other Hot Drinks in Vietnam

    Feb 2017

    Other plant-based hot drinks was the most dynamic category within other hot drinks in 2016, recording double-digit growth in retail volume and current value terms. This performance was driven by growing consumer appreciation for the potential health ...

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    Country Report

    Hot Drinks in Vietnam

    Feb 2017

    Amidst increasing maturity, major manufacturers in hot drinks in Vietnam focused on developing new products in 2016 in an effort to stimulate demand and sustain the positive development of the market. Many interesting and novel products were ...

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    Country Report

    Tea in Vietnam

    Feb 2017

    Instant tea and fruit/herbal tea were the fastest developing tea categories in retail volume growth terms in 2016, with both recording increases of 8%. While instant tea benefited greatly from the emergence of instant matcha latte and milk tea ...

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    Country Report

    Concentrates in Vietnam

    Feb 2017

    Within soft drinks, due to low demand, concentrates continues to be the smallest category. Generally, most customers consider concentrates to be of a lower quality compared to other drinks. For instance, instant orange powder is perceived to possess ...

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    Country Report

    Energy Drinks in Vietnam

    Feb 2017

    2016 was a year of many significant upheavals amongst major players in the category such as Tan Hiep Phat Group and Universal Robina Corporation (URC) from the Philippines. For instance, the popular Number 1 energy drinks brand from Tan Hiep Phat ...

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    Country Report

    Juice in Vietnam

    Feb 2017

    As it is located in a tropical environment with the advantage of tropical fruits, Vietnam has the available natural resources to produce the highest quality and tastiest, nutritional and natural juice. Accordingly, instead of drinking other soft ...

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    Country Report

    Soft Drinks in Vietnam

    Feb 2017

    In 2016, the soft drinks industry witnessed many scandals relating to the production quality of major players including Coca-Cola Beverages Vietnam Co Ltd and URC Vietnam Co Ltd. As these brands have been popular in the country for years, consumers ...

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    Country Report

    RTD Coffee in Vietnam

    Feb 2017

    In 2016, RTD coffee grew by 4% and 5% in retail volume and current retail value terms respectively, which was a slightly weaker performance than in 2015. With the curiosity generated by attractive advertisements in the media, consumers are not only ...

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    Country Report

    RTD Tea in Vietnam

    Feb 2017

    Despite positive growth in 2016, RTD tea still witnessed a slowing trend compared to the previous year which was largely because of big scandals involving major players such as URC Vietnam Co Ltd and Tan Hiep Phat Group. For instance, Tan Hiep Phat ...

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    Country Report

    Sports Drinks in Vietnam

    Feb 2017

    As Vietnam is a tropical country with hot weather all year round, sport drinks is a good solution for quenching thirst fast and for rehydrating the body. In addition, apart from consumption by athletes after training or competition, sport drinks is ...

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    Country Report

    Asian Speciality Drinks in Vietnam

    Feb 2017

    In 2016, despite slower growth, Asian speciality drinks still recorded a good performance. This was a result of the high demand from health-conscious customers who consider these drinks to contain more functional ingredients compared to other soft ...

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    Country Report

    Bottled Water in Vietnam

    Feb 2017

    During the review period, due to large profit margins and rising consumer demand, bottled water in Vietnam exploded, with large numbers of small producers trying to compete with the larger players. However, the fiercer competition among manufacturers...

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    Country Report

    Carbonates in Vietnam

    Feb 2017

    As most carbonated drinks contain a lot of sugar and other harmful substances, consuming these products can pose a health risk to people. In fact, a high sugar intake can result not only in dental problems but can also lead to obesity and diabetes. ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Vietnam

    Jan 2017

    The number of apparel and footwear specialist retailers outlets in Vietnam increased by 4% over the course of 2016, a higher rate of growth than the 3% increase in the number of outlets in the channel registered during 2015. The high penetration of ...

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    Country Report

    Direct Selling in Vietnam

    Jan 2017

    The Prime Minister of Vietnam recently took steps to curb the potential for illegal financial services and unlawfully methods of raising money to have a negative impact on the population of the country and this involved stricter punishments for ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Vietnam

    Jan 2017

    Towards the end of the review period, the competition between the leading players in electronics and appliance retailers became tougher, especially after Vietnam’s signing of the Trans-Pacific Partnership agreement in 2015, which promises to reduce ...

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    Country Report

    Grocery Retailers in Vietnam

    Jan 2017

    During 2015 and 2016, convenience stores continued to show an impressive performance, with strong value growth in line with the expansion of outlet networks in big cities such as Ho Chi Minh and Hanoi. As convenience stores is a channel which targets...

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    Country Report

    Health and Beauty Specialist Retailers in Vietnam

    Jan 2017

    In order to capture demand at a time of increasing awareness of the importance of maintaining health and wellness, strong retail chains are emerging strongly in health and beauty specialist retailers in Vietnam due to the outlet expansion programmes ...

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