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Market Research on Vietnam

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

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Euromonitor Vietnam reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Households: Vietnam

Vietnam offers a family-friendly market, since couples with children make up the majority of households. Penetration of household facilities and durables remains relatively low, meaning that the market still has large growth potential, as incomes are...

Jun 2016 | US$250 | Add to cart | View details

Country Briefing

Digital Consumer - Landscape: Vietnam

The mobile segment, backed by robust network investments by state-owned operators and growing uptake of digital services among urban consumers, has fuelled Vietnam’s telecom growth. Mobile phones are ubiquitous across the country but rural ...

Jun 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Report

Beer in Vietnam

Competition is getting tougher for domestic brewers as foreign rivals increased their shares within the country’s beer industry after Vietnam joined the Trans-Pacific Partnership (TPP). With a population of 93 million and a beer-drinking culture, ...

Jun 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Cider/Perry in Vietnam

Sales of cider/perry remained insignificant through to the end of 2015 in Vietnam, which was mainly due to the low awareness amongst most local consumers.

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Alcoholic Drinks in Vietnam

Generally, the total volume growth seen in alcoholic drinks in 2015 was in line with 2014. Joining the Trans Pacific Partnership (TPP) agreement in the review period was a key factor supporting this trend. Accordingly, the import tax levied on ...

Jun 2016 | US$2,100 | Pages: 71 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Vietnam

Up until the end of the review period, RTDs/high-strength premixes remained insignificant in the country, due to low local consumer awareness for these products as well as the low demand from foreign consumers.

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Spirits in Vietnam

In the forecast period, Scotch whisky exports to Vietnam could be boosted after the EU and Vietnam reached a deal in principle over a free trade agreement (FTA). The Scotch Whisky Association (SWA) believes that the deal should encourage future ...

Jun 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Wine in Vietnam

Demand for wine in Vietnam is rocketing. LamDong Foodstuffs JSC’s Ladora Winery, Vietnam's first professional wine maker, spent five years preparing, analysing, selecting and testing superior European grapes to make premium wines and it is now able ...

Jun 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Cat Food in Vietnam

Over the review period, the trend for raising precious cat breeds such as Persian, British Shorthair, Exotic and Scottish Fold became more popular amongst affluent consumers in first-tier cities such as Ho Chi Minh City and Hanoi. They were more ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Dog Food in Vietnam

In Vietnam, dog food is expected to record healthy growth of 17% in current value term in 2016. This good performance is mainly being supported by the premiumisation trend in pet dogs, rising consumer awareness for packaged dog food and an expected ...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Other Pet Food in Vietnam

In 2016, other pet food is set to continue to seeing a good performance with current value growth of 17% predicted, which is equivalent to the rate seen in 2015. Higher disposable incomes, rising demand for other pet food as well as busy consumer ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Pet Care in Vietnam

In 2016, the increasing trend of pet humanisation is contributing to the good performance of pet care with the industry once again projected to see double-digit growth in Vietnam. In line with the higher rates of late marriage, divorce and single ...

May 2016 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Pet Products in Vietnam

Pet products is not set to see any significant changes in trends and developments in 2016. Consumers living in first-tier cities such as Ho Chi Minh City and Hanoi will remain the target customers for the category. In contrast, the demand for pet ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Vietnam

100% home delivery/takeaway recorded current value growth of 27% in 2015. While a major decline from the 75% recorded in 2014, growth was still impressive, highlighting the strong demand in the category. Outlet numbers increased by 19% in 2015, with ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Vietnam

According to Circular13/2014 from 2014, the Ministry of Agriculture and Rural Development is responsible for controlling food safety, with the circular regulating that food producers and traders are required by law to hold food safety certificates. ...

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Cafés/Bars in Vietnam

The growing economy and improving living standards ensured that consumer health remained a primary concern over the review period, with many people being prepared to boycott a product if it affects their health. As a result, since there were repeated...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Vietnam

With increasing living standards, consumers are paying more attention to food and beverages provided at lodging locations. In return, operators in this channel are likely to open new foodservice outlets and launch different promotional programmes in ...

May 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Fast Food in Vietnam

McDonald’s started operating in Vietnam in 2014, with the company launching a plan to open 100 shops in Vietnam within several years. However, after an impressive debut for its first store, the openings of the second, third and subsequent shops were ...

May 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Full-Service Restaurants in Vietnam

A number of chained full-service restaurants in Vietnam have recently received millions of dollars of investment from foreign funds. For example, in late 2014 Mark Mobius’ Franklin Templeton agreed to inject USD11 million into the chain of Mon Hue ...

May 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Consumer Foodservice in Vietnam

Value growth within consumer foodservice in 2015 was slower than during 2014 due to the fact that both chained and independent consumer foodservice operations are becoming more mature. Moreover, higher food prices also negatively impacted disposable ...

May 2016 | US$2,100 | Pages: 100 | Add to cart | View details

Country Report

Self-Service Cafeterias in Vietnam

Value sales within self-service cafeterias remained insignificant in Vietnam in 2015, with Vietnamese consumers not yet used to the idea of this format, instead preferring to be served rather than serving themselves. Since the cost of hiring an ...

May 2016 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Vietnam

Thanks to huge online marketing efforts by leading manufacturers, there has been a strong increase in awareness of buying branded products. Moreover, in Vietnamese culture, parents always want the best for their children. Thus, when the economy ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Bath and Shower in Vietnam

Thanks to better economic performance and strong awareness of the benefit of using natural and organic products, more and more consumers have started using these products in order to protect their skin from toxic chemicals while being ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Colour Cosmetics in Vietnam

In 2015, price promotions throughout the year by many international manufacturers boosted sales, attracted customers and strengthened brand reputations. This is mainly because of the rise of new players entering Vietnam and strong improvement in the ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Depilatories in Vietnam

In 2015, the demand for hair removers increased strongly due to new fashion trends of wearing skirts and dresses outside by female consumers, especially the younger generation and working women. Vietnamese people did not have a culture of removing ...

Apr 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Fragrances in Vietnam

In 2015, unauthorised parallel imported products became a new trend in beauty and personal care in Vietnam. It has also negatively affected fragrances during the rise of using fragrances in Vietnam. Indeed, people prefer going to stores to test ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Hair Care in Vietnam

Due to marketing strategies on social media and the growing incomes of the Vietnamese, consumers have grown more aware of the benefit of using natural products and are better able to afford them. According to ELLE Beauty Awards 2015 for the top 10 ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Men's Grooming in Vietnam

In response to the boom in demand for men’s grooming in Vietnam, many leading manufacturers tend to pay strong attention to marketing activities in order to strengthen their reputations and attract more customers to use their products. For example, ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Oral Care in Vietnam

Over the review period, in response to a strong increase in living standards, leading companies such as Unilever Vietnam International Co Ltd and Colgate-Palmolive (Vietnam) Co Ltd tended to launch new products with better added-value functions such ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Beauty and Personal Care in Vietnam

In 2015, beauty and personal care witnessed slower paced growth in retail value sales compared with 2013, mainly due to high maturity in most product categories. However, this growth rate is considered to be high and healthy. Moreover, with the ...

Apr 2016 | US$2,650 | Pages: 109 | Add to cart | View details

Country Report

Skin Care in Vietnam

After many scandals and warnings about the harmfulness of using fake and cheap beauty and personal care products through social networks and media, more and more people are willing to spend more on high-quality products, especially organic or natural...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Sun Care in Vietnam

As Vietnam’s economy has expanded, there has been an increase in the population of middle- and high-income consumers, particularly those living in main cities such as Ha Noi and Ho Chi Minh. As a result, living standards in Vietnam have changed and ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Deodorants in Vietnam

Thanks to huge marketing efforts from leading companies such as Unilever Vietnam International Co Ltd and International Consumer Products Co Ltd, there has been a significant increase in the consciousness of hygiene and appearance among male ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Vietnam

In 2015 FF milk formula suffered a lapse in growth following strong development over 2013-2014. The government increased enforcement activities to control and stabilise prices of FF milk formula, resulting in more muted growth in 2015, with an ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Vietnam

In 2015, news about residues and flies found in prestigious brands within naturally healthy beverages was the most notable event of the year. Despite this event, NH beverages continued to record growth in 2015. Nevertheless, the scandalous news had a...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Vietnam

Over the review period Vietnam saw higher consumer awareness of food safety and hygiene as consumers became more educated and affluent. With many consumers becoming more particular about food processing and the ingredients in their food, packaged ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Organic Beverages in Vietnam

In 2015, demand for and sales of organic beverages remained negligible. At this time, the only way consumers could purchase organic beverages was by finding them via special imports. There was no form of domestic distribution for organic beverages; ...

Apr 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Organic Packaged Food in Vietnam

Towards the end of 2015 organic food remained a new concept to a majority of consumers even in first-tier cities such as Ho Chi Minh City or Hanoi. High prices and limited availability were the key factors supporting low sales of organic products. In...

Apr 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Better For You Packaged Food in Vietnam

The rising health consciousness of Vietnamese consumers over the review years encouraged many to pay more attention to health and personal appearance. The trend carried over 2014-2015, causing BFY packaged food, especially those products advertised ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Food Intolerance in Vietnam

Food intolerance remained negligible in the country in 2015 following low consumer awareness over the review period. Indeed, few Vietnamese realised the benefits of food intolerance products, with many remaining unaware of such products formulated to...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Health and Wellness in Vietnam

Health and wellness continued to perform well in 2015, registering double-digit current value growth as a result of an improvement in Vietnam’s economic situation. Therefore, together with greater attention to healthy lifestyles, Vietnamese consumers...

Apr 2016 | US$2,100 | Pages: 80 | Add to cart | View details

Country Report

Better For You Beverages in Vietnam

In 2015, reduced sugar beverages continued to be the key category within better for you beverages, accounting for a 75% value share and sales of VND196.7 billion. The other 25% was accounted for by reduced caffeine beverages, while sales of reduced ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Vietnam

Fortified/ functional beverages experienced another year of rampant double-digit volume growth at a rate of 15% in 2015. In comparison with 19% volume growth in 2014, this represented a slowdown, which was due to emerging competition from naturally ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Vietnam

In 2015, AFH hygiene witnessed current value growth of 4% again in 2015. AFH hygiene sales are held back to an extent because AFH incontinence is the sole category in AFH hygiene and most hospitals in Vietnam do not provide incontinence products for ...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Incontinence in Vietnam

Incontinence posted current value growth of 12% in 2015 to reach sales of VND402 billion. One of the main factors behind this performance was the increasing number of stroke patients. According to the Vietnam Beverage Association, Vietnamese ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Vietnam

In 2015, per capita use of nappies/diapers/pants in volume terms in Vietnam among children aged 0-36 months stood at 192 units per child per year. Compared to 1,204 units in North America and 959 units in Western Europe, Vietnam thus remained an ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Vietnam

In 2015, Vietnam witnessed its lowest inflation rate of the last 15 years, mainly thanks to several drops in petrol prices during the year. Additionally, the government has also been making a concerted effort to reduce inflation so as to ensure the ...

Mar 2016 | US$2,650 | Pages: 54 | Add to cart | View details

Country Report

Retail Tissue in Vietnam

Retail tissue witnessed a slowdown in terms of both volume and value growth in 2015. The category recorded a volume gain of 10%, down from a review period CAGR of 16%, and current value growth of 14%, down from a review period average of 26%. One of ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Sanitary Protection in Vietnam

In 2015, per capita use of sanitary protection in Vietnam stood at around 133 units among women aged between 12 and 54. This is substantially lower than 242 units in North America and 253 units in Western Europe and indicates that Vietnam is still an...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Wipes in Vietnam

According to the Ministry of Health, the majority of wipes available in Vietnam contain toxic chemicals, such as parabens, which can cause severe health issues in the long run. Since August 2015, all wipes containing five parabens have been banned ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details
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