Alcoholic drinks packaging recorded stronger volume growth in 2016 than during 2015. With the strong competition which prevails in alcoholic drinks, manufacturers are increasingly utilising packaging to differentiate their products and attract the ...

The positive economic conditions in Vietnam in 2016 boosted consumer confidence, encouraging spending on food, drinks and beauty and personal care. This, in turn, benefitted the performance of packaging during 2016. Manufacturers were also very keen ...

The Vietnamese household market offers great growth potential, as urbanisation and rising living standards boost demand for a wide range of household goods and services. The number of households continues expanding, while families with children make ...

Nestlé Vietnam’s new Dolce Gusto coffee pods penetrated the Vietnamese market in 2016. Similarly, in May 2016, Vinacafe Bien Hoa launched its new coffee pod product with the brand new Café de Nam coffee machine. The new coffee product introduced pod ...

In 2016, slim metal beverage can design was the most noticeable packaging trend in Vietnam. The trend is most dominant in carbonates with major brands namely Coca Cola, Pepsi, 7UP, Mirinda and Sprite changing from the conventional metal cans to the ...

Beer witnessed stronger total volume growth in 2016 than in 2015, despite the rise in the Special Consumption Tax from 50% to 55%, which was implemented on 1 January 2016. Positive economic conditions in Vietnam boosted consumers’ disposable incomes ...

Due to a lack of consumer awareness and resultant low demand, cider/perry still accounted for a negligible presence in Vietnam in 2016. Cider only has a presence in premium supermarkets and restaurants to meet the demand from foreign tourists or ...

In spite of the increase in the Special Consumption Tax on 1 January 2016, which might have been expected to limit the overall performance of alcoholic drinks, as it increased unit prices, alcoholic drinks registered slightly faster total volume ...

RTDs/high-strength premixes had a negligible presence in Vietnam in 2016, due to low consumer demand. This was mainly due to consumers still being relatively unaware of this product category, given the lack of activity by manufacturers....

1 January 2016 saw the Special Consumption Tax on spirits with an ABV of 20% and above increase from 50% to 55%. The tax will increase by another five percentage points in 2017, as well as 2018, to reach 65%, as the government seeks to limit the ...

1 January 2016 saw the Special Consumption Tax on wine with an ABV of 20% and below increase from 25% to 30%, whilst that with an ABV of 20% and above rose from 50% to 55%. During July 2016, the government further implemented a new law on how the ...

Based on provisional 2017 estimates, cat food is expected to witness current value growth of 16%, in line with the growth in 2016. Similar to 2016, major trends including premiumisation, the pet humanisation trend and the rising preference for ...

Based on provisional 2017 estimates, major trends in dog food, including pet humanisation, premiumisation, busier lifestyles and the health and wellness trend, are expected to continue to increase in Vietnam....

Based on provisional 2017 estimates, other pet food is expected to see a good performance, with current retail value growth of 11%, supported by higher disposable incomes, the increasing demand for other pet food, as well as the busier lifestyles of ...

Overall pet care is set to see slightly higher current value growth in 2017 than in 2016, driven by the gradual increase in the pet population, the rise in pet humanisation, busier lifestyles and the premiumisation trend. The cat and fish populations...

Based on provisional 2017 estimates, there are no substantial changes in trends and developments in pet products in Vietnam. Whilst the target customers for pet products continue to be those residing in big cities such as Ho Chi Minh City and Hanoi, ...

Back by steady economic growth, Vietnamese consumers enjoy rising incomes and growing expenditure. However, a high level of income inequality remains a challenge for businesses, resulting in market fragmentation and hindering middle-class expansion. ...

In 2016, due to slightly improvement in economic performance, more Vietnamese parents were willing to buy high quality baby and child-specific products from reliable brands such as Johnson & Johnson, Bübchen and Pigeon. Moreover, the number of ...

Natural and organic products remained a product trend in Vietnam despite higher prices. Due to an increase in the number of scandals about bath and shower products containing toxic chemicals, more consumers started to use natural and organic products...

In 2016, thanks to the development of social networks and increases in living standards, Vietnamese woman tended to follow Western culture and were more conscious of their appearance. Besides successful professional women, many consumers aged 20 to ...