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Vietnam

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

Vietnam StatisticsConsumer Lifestyles in Vietnam

Vietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Country Report

    Cigarettes in Vietnam

    Jul 2017

    In 2016 cigarettes in Vietnam faced many challenges that restrained growth in retail volume sales. In particular, graphic pack health warnings and the government’s “Quit Smoking” campaign continued to raise public awareness of how smoking causes lung...

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    Country Report

    Tobacco in Vietnam

    Jul 2017

    In 2016 tobacco in Vietnam continued to encounter various obstacles, such as graphic pack health warnings, an increase in the special consumption tax and growth in the illicit trade in cigarettes. Despite these challenges, the market continued to ...

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    City Review

    Ho Chi Minh City Review

    Jul 2017

    Ho Chi Minh City is experiencing rapid development, being in the top 15 key cities worldwide for the pace of growth of real GDP and population over 2011-2016. The city strives to move up the value chain by growing the local semiconductor industry, ...

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    Country Report

    Alcoholic Drinks Packaging in Vietnam

    Jul 2017

    Alcoholic drinks packaging recorded stronger volume growth in 2016 than during 2015. With the strong competition which prevails in alcoholic drinks, manufacturers are increasingly utilising packaging to differentiate their products and attract the ...

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    Country Report

    Packaging Industry in Vietnam

    Jul 2017

    The positive economic conditions in Vietnam in 2016 boosted consumer confidence, encouraging spending on food, drinks and beauty and personal care. This, in turn, benefitted the performance of packaging during 2016. Manufacturers were also very keen ...

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    Country Briefing

    Households: Vietnam

    Jun 2017

    The Vietnamese household market offers great growth potential, as urbanisation and rising living standards boost demand for a wide range of household goods and services. The number of households continues expanding, while families with children make ...

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    Country Report

    Hot Drinks Packaging in Vietnam

    Jun 2017

    Nestlé Vietnam’s new Dolce Gusto coffee pods penetrated the Vietnamese market in 2016. Similarly, in May 2016, Vinacafe Bien Hoa launched its new coffee pod product with the brand new Café de Nam coffee machine. The new coffee product introduced pod ...

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    Country Report

    Soft Drinks Packaging in Vietnam

    Jun 2017

    In 2016, slim metal beverage can design was the most noticeable packaging trend in Vietnam. The trend is most dominant in carbonates with major brands namely Coca Cola, Pepsi, 7UP, Mirinda and Sprite changing from the conventional metal cans to the ...

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    Country Report

    Beer in Vietnam

    Jun 2017

    Beer witnessed stronger total volume growth in 2016 than in 2015, despite the rise in the Special Consumption Tax from 50% to 55%, which was implemented on 1 January 2016. Positive economic conditions in Vietnam boosted consumers’ disposable incomes ...

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    Country Report

    Cider/Perry in Vietnam

    Jun 2017

    Due to a lack of consumer awareness and resultant low demand, cider/perry still accounted for a negligible presence in Vietnam in 2016. Cider only has a presence in premium supermarkets and restaurants to meet the demand from foreign tourists or ...

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    Country Report

    Alcoholic Drinks in Vietnam

    Jun 2017

    In spite of the increase in the Special Consumption Tax on 1 January 2016, which might have been expected to limit the overall performance of alcoholic drinks, as it increased unit prices, alcoholic drinks registered slightly faster total volume ...

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    Country Report

    Rtds/High-Strength Premixes in Vietnam

    Jun 2017

    RTDs/high-strength premixes had a negligible presence in Vietnam in 2016, due to low consumer demand. This was mainly due to consumers still being relatively unaware of this product category, given the lack of activity by manufacturers....

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    Country Report

    Spirits in Vietnam

    Jun 2017

    1 January 2016 saw the Special Consumption Tax on spirits with an ABV of 20% and above increase from 50% to 55%. The tax will increase by another five percentage points in 2017, as well as 2018, to reach 65%, as the government seeks to limit the ...

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    Country Report

    Wine in Vietnam

    Jun 2017

    1 January 2016 saw the Special Consumption Tax on wine with an ABV of 20% and below increase from 25% to 30%, whilst that with an ABV of 20% and above rose from 50% to 55%. During July 2016, the government further implemented a new law on how the ...

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    Country Report

    Cat Food in Vietnam

    Jun 2017

    Based on provisional 2017 estimates, cat food is expected to witness current value growth of 16%, in line with the growth in 2016. Similar to 2016, major trends including premiumisation, the pet humanisation trend and the rising preference for ...

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    Country Report

    Dog Food in Vietnam

    Jun 2017

    Based on provisional 2017 estimates, major trends in dog food, including pet humanisation, premiumisation, busier lifestyles and the health and wellness trend, are expected to continue to increase in Vietnam....

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    Country Report

    Other Pet Food in Vietnam

    Jun 2017

    Based on provisional 2017 estimates, other pet food is expected to see a good performance, with current retail value growth of 11%, supported by higher disposable incomes, the increasing demand for other pet food, as well as the busier lifestyles of ...

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    Country Report

    Pet Care in Vietnam

    Jun 2017

    Overall pet care is set to see slightly higher current value growth in 2017 than in 2016, driven by the gradual increase in the pet population, the rise in pet humanisation, busier lifestyles and the premiumisation trend. The cat and fish populations...

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    Country Report

    Pet Products in Vietnam

    Jun 2017

    Based on provisional 2017 estimates, there are no substantial changes in trends and developments in pet products in Vietnam. Whilst the target customers for pet products continue to be those residing in big cities such as Ho Chi Minh City and Hanoi, ...

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    Country Briefing

    Income and Expenditure: Vietnam

    Jun 2017

    Back by steady economic growth, Vietnamese consumers enjoy rising incomes and growing expenditure. However, a high level of income inequality remains a challenge for businesses, resulting in market fragmentation and hindering middle-class expansion. ...

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