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Vietnam

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

Vietnam StatisticsConsumer Lifestyles in Vietnam

Vietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Country Briefing

    Households: Vietnam

    Jun 2017

    The Vietnamese household market offers great growth potential, as urbanisation and rising living standards boost demand for a wide range of household goods and services. The number of households continues expanding, while families with children make ...

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    Country Report

    Beer in Vietnam

    Jun 2017

    Beer witnessed stronger total volume growth in 2016 than in 2015, despite the rise in the Special Consumption Tax from 50% to 55%, which was implemented on 1 January 2016. Positive economic conditions in Vietnam boosted consumers’ disposable incomes ...

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    Country Report

    Cider/Perry in Vietnam

    Jun 2017

    Due to a lack of consumer awareness and resultant low demand, cider/perry still accounted for a negligible presence in Vietnam in 2016. Cider only has a presence in premium supermarkets and restaurants to meet the demand from foreign tourists or ...

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    Country Report

    Alcoholic Drinks in Vietnam

    Jun 2017

    In spite of the increase in the Special Consumption Tax on 1 January 2016, which might have been expected to limit the overall performance of alcoholic drinks, as it increased unit prices, alcoholic drinks registered slightly faster total volume ...

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    Country Report

    Rtds/High-Strength Premixes in Vietnam

    Jun 2017

    RTDs/high-strength premixes had a negligible presence in Vietnam in 2016, due to low consumer demand. This was mainly due to consumers still being relatively unaware of this product category, given the lack of activity by manufacturers....

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    Country Report

    Spirits in Vietnam

    Jun 2017

    1 January 2016 saw the Special Consumption Tax on spirits with an ABV of 20% and above increase from 50% to 55%. The tax will increase by another five percentage points in 2017, as well as 2018, to reach 65%, as the government seeks to limit the ...

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    Country Report

    Wine in Vietnam

    Jun 2017

    1 January 2016 saw the Special Consumption Tax on wine with an ABV of 20% and below increase from 25% to 30%, whilst that with an ABV of 20% and above rose from 50% to 55%. During July 2016, the government further implemented a new law on how the ...

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    Country Report

    Cat Food in Vietnam

    Jun 2017

    Based on provisional 2017 estimates, cat food is expected to witness current value growth of 16%, in line with the growth in 2016. Similar to 2016, major trends including premiumisation, the pet humanisation trend and the rising preference for ...

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    Country Report

    Dog Food in Vietnam

    Jun 2017

    Based on provisional 2017 estimates, major trends in dog food, including pet humanisation, premiumisation, busier lifestyles and the health and wellness trend, are expected to continue to increase in Vietnam....

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    Country Report

    Other Pet Food in Vietnam

    Jun 2017

    Based on provisional 2017 estimates, other pet food is expected to see a good performance, with current retail value growth of 11%, supported by higher disposable incomes, the increasing demand for other pet food, as well as the busier lifestyles of ...

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    Country Report

    Pet Care in Vietnam

    Jun 2017

    Overall pet care is set to see slightly higher current value growth in 2017 than in 2016, driven by the gradual increase in the pet population, the rise in pet humanisation, busier lifestyles and the premiumisation trend. The cat and fish populations...

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    Country Report

    Pet Products in Vietnam

    Jun 2017

    Based on provisional 2017 estimates, there are no substantial changes in trends and developments in pet products in Vietnam. Whilst the target customers for pet products continue to be those residing in big cities such as Ho Chi Minh City and Hanoi, ...

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    Country Briefing

    Income and Expenditure: Vietnam

    Jun 2017

    Back by steady economic growth, Vietnamese consumers enjoy rising incomes and growing expenditure. However, a high level of income inequality remains a challenge for businesses, resulting in market fragmentation and hindering middle-class expansion. ...

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    Country Report

    Baby and Child-Specific Products in Vietnam

    May 2017

    In 2016, due to slightly improvement in economic performance, more Vietnamese parents were willing to buy high quality baby and child-specific products from reliable brands such as Johnson & Johnson, Bübchen and Pigeon. Moreover, the number of ...

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    Country Report

    Bath and Shower in Vietnam

    May 2017

    Natural and organic products remained a product trend in Vietnam despite higher prices. Due to an increase in the number of scandals about bath and shower products containing toxic chemicals, more consumers started to use natural and organic products...

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    Country Report

    Colour Cosmetics in Vietnam

    May 2017

    In 2016, thanks to the development of social networks and increases in living standards, Vietnamese woman tended to follow Western culture and were more conscious of their appearance. Besides successful professional women, many consumers aged 20 to ...

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    Country Report

    Deodorants in Vietnam

    May 2017

    In the last two years of the review period, men’s deodorants received a warm welcome from male consumers thanks to strong promotional efforts and development of new product lines with new masculine scents by leading companies such as Unilever ...

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    Country Report

    Depilatories in Vietnam

    May 2017

    In the past, most users of depilatories were male consumers because there was no tradition of hair removal among Vietnamese woman. However, due to greater consciousness of personal appearance and penetration of Western culture, more women started to ...

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    Country Report

    Fragrances in Vietnam

    May 2017

    In 2016, unauthorised parallel imports continued to negatively affect not only the growth rate of fragrances but also other categories in beauty and personal care. This trend increased significantly due to the lower prices of these products and wide ...

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    Country Report

    Hair Care in Vietnam

    May 2017

    According to the Elle Beauty Awards 2016, the top 10 best shampoo products were both intensive treatment and natural products. For example: TRESemmé Keratin Smooth, L’Oréal Professional Pro Fiber, Andalou Lavender &Biotin Full Volume and the Body ...

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