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Vietnam

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

Vietnam StatisticsConsumer Lifestyles in Vietnam

Vietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Country Report

    Apparel Accessories in Vietnam

    Mar 2017

    In 2016, an improving economy had a positive effect on value growth of apparel accessories. Moreover, while living standards were increasing gradually, the Vietnamese paid more attention to taking care of their appearance and were willing to spend ...

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    Country Report

    Childrenswear in Vietnam

    Mar 2017

    Despite a gradual decline in the birth rate, Vietnam still had one of the highest rates in the region as of 2016 and those aged 0-14 years continued to account for a large percentage of the population. Moreover, with rising disposable incomes and ...

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    Country Report

    Footwear in Vietnam

    Mar 2017

    In 2016, footwear recorded a strong performance with current value growth of 14%, which was mainly thanks to gradual economic improvement and higher awareness among Vietnamese consumers of branded products. Indeed, more and more consumers on ...

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    Country Report

    Hosiery in Vietnam

    Mar 2017

    In Vietnam, the category of hosiery continued to be dominated by unbranded products, which are imported mainly from China and Thailand. These products are available in stores throughout the country, such as in local markets or individual stores, and ...

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    Country Report

    Jeans in Vietnam

    Mar 2017

    Although denim material is not new, many clothing products made with denim were preferred due to the strong influence of global trends during the review period. Hence, the situation was the same for jeans in Vietnam. In fact, the increasing numbers ...

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    Country Report

    Menswear in Vietnam

    Mar 2017

    In term of current value growth, menswear recorded a similar performance to womenswear in 2016. Similar to women, Vietnamese men also cared about fashion, as they tried to catch up with world trends. In general, although unit prices within menswear ...

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    Country Report

    Apparel and Footwear in Vietnam

    Mar 2017

    In 2016, apparel and footwear posted healthy growth, which was mainly thanks to gradual economic improvement, higher living standards and better awareness of Vietnamese consumers about using branded products. Consumers were not only willing to spend ...

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    Country Report

    Sportswear in Vietnam

    Mar 2017

    In 2016, sportswear continued to perform strongly, rising by 11% in current terms. Growth was mainly thanks to the government’s policy of encouraging the Vietnamese to take part in exercise. Furthermore, together with a better economic performance ...

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    Country Report

    Womenswear in Vietnam

    Mar 2017

    Womenswear accounted for a 47% value share of overall apparel in 2016, and this figure was little changed over the review period. Accordingly, due to huge consumer demand for fashionable and trendy clothing, womenswear remained the leading category ...

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    Country Report

    Dishwashing in Vietnam

    Feb 2017

    As half of all households in Vietnam use hand dishwashing products around three times per day, products which promise to protect the skin on the hands remain by far the most popular products in dishwashing. For this reason, most manufactures in the ...

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    Country Report

    Bleach in Vietnam

    Feb 2017

    Due to the unpleasant odour of bleach and the fact that it contains toxic chemicals which can be very harmful to the skin and the environment, many consumers in Vietnam only ever use bleach for washing very stubborn dirt and stains which would not ...

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    Country Report

    Home Insecticides in Vietnam

    Feb 2017

    As the Zika virus has now spread and threatens to become a worldwide epidemic, the World Health Organisation has issued a warning about a global emergency deriving from the huge increase expected in the numbers of babies being born with microcephaly,...

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    Country Report

    Laundry Care in Vietnam

    Feb 2017

    Despite powder detergents remaining the key laundry care category in Vietnam in 2016, liquid detergents continued to gain value share in laundry care over the course of 2016. In fact, liquid detergents are perceived to offer benefits due to their ...

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    Country Report

    Home Care in Vietnam

    Feb 2017

    During 2015 and 2016, home care was able to maintain its strong performance, with double-digit current value growth despite the slowdown seen in Vietnam’s economic growth rate. As Vietnamese consumers are still confident in the positive performance ...

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    Country Report

    Polishes in Vietnam

    Feb 2017

    During 2016, polishes were still not attractive products for most Vietnamese consumers due to the popularity and affordability of shining services around the country. Generally, sales of polishes tend to be much stronger in big cities than in rural ...

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    Country Report

    Air Care in Vietnam

    Feb 2017

    In comparison with 2015, the weather in Vietnam in 2016 was considerably hotter due to global warming. This led to skyrocketing sales of air conditioners in the country during the year, the inevitable consequence of Vietnam’s hot, dry climate. As ...

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    Country Report

    Surface Care in Vietnam

    Feb 2017

    Thanks to the stronger financial capacity of the leading players in the category as well as longstanding brand equity, most of the major players in surface care are not only focusing on maintaining their dominance in the category, but they were also ...

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    Country Report

    Toilet Care in Vietnam

    Feb 2017

    2016 witnessed an increase in the numbers of people in Vietnam leading very busy and hectic lives, especially among those living in major cities and urban areas, where the lives of many consumers have steadily become busier due to their daily work ...

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    Country Profile

    Vietnam: Country Profile

    Feb 2017

    The economy will continue to grow impressively in 2017. A significant pickup in exports (supported by depreciation of the dong) and strong growth in private final consumption are the main drivers. Gains in manufacturing offset an unsteady performance...

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    Country Report

    Coffee in Vietnam

    Feb 2017

    A study published by the Vietnam Standards and Consumers Association in July 2016 found that, in contrast to what was stated on their packaging, 30% of coffee products sold in Vietnam contained very little or no caffeine. This was explained by the ...

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