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Vietnam

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

Vietnam StatisticsConsumer Lifestyles in Vietnam

Vietnam Country BriefingsFuture Demographics: Vietnam in 2030

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          Country Briefing

          Business Dynamics: Vietnam

          Jun 2016

          Vietnam’s appeal lies in cheap labour costs, government measures to increase competitiveness, political stability and relatively untapped market potential. Despite the reforms, the high regulatory burden owing to its communist days leads to lack of ...

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          Country Briefing

          Economy, Finance and Trade: Vietnam

          Jun 2016

          The Vietnamese economy continues to post high economic growth, mainly driven by foreign investment and international trade. Although growth in 2016 will continue to remain high, it is expected to moderate, owing to a fall in agricultural output. ...

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          Country Briefing

          Households: Vietnam

          Jun 2016

          Vietnam offers a family-friendly market, since couples with children make up the majority of households. Penetration of household facilities and durables remains relatively low, meaning that the market still has large growth potential, as incomes are...

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          Country Briefing

          Digital Consumer - Landscape: Vietnam

          Jun 2016

          The mobile segment, backed by robust network investments by state-owned operators and growing uptake of digital services among urban consumers, has fuelled Vietnam’s telecom growth. Mobile phones are ubiquitous across the country but rural ...

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          Country Report

          Beer in Vietnam

          Jun 2016

          Competition is getting tougher for domestic brewers as foreign rivals increased their shares within the country’s beer industry after Vietnam joined the Trans-Pacific Partnership (TPP). With a population of 93 million and a beer-drinking culture, ...

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          Country Report

          Cider/Perry in Vietnam

          Jun 2016

          Sales of cider/perry remained insignificant through to the end of 2015 in Vietnam, which was mainly due to the low awareness amongst most local consumers....

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          Country Report

          Alcoholic Drinks in Vietnam

          Jun 2016

          Generally, the total volume growth seen in alcoholic drinks in 2015 was in line with 2014. Joining the Trans Pacific Partnership (TPP) agreement in the review period was a key factor supporting this trend. Accordingly, the import tax levied on ...

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          Country Report

          Rtds/High-Strength Premixes in Vietnam

          Jun 2016

          Up until the end of the review period, RTDs/high-strength premixes remained insignificant in the country, due to low local consumer awareness for these products as well as the low demand from foreign consumers....

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          Country Report

          Spirits in Vietnam

          Jun 2016

          In the forecast period, Scotch whisky exports to Vietnam could be boosted after the EU and Vietnam reached a deal in principle over a free trade agreement (FTA). The Scotch Whisky Association (SWA) believes that the deal should encourage future ...

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          Country Report

          Wine in Vietnam

          Jun 2016

          Demand for wine in Vietnam is rocketing. LamDong Foodstuffs JSC’s Ladora Winery, Vietnam's first professional wine maker, spent five years preparing, analysing, selecting and testing superior European grapes to make premium wines and it is now able ...

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          Country Report

          Cat Food in Vietnam

          May 2016

          Over the review period, the trend for raising precious cat breeds such as Persian, British Shorthair, Exotic and Scottish Fold became more popular amongst affluent consumers in first-tier cities such as Ho Chi Minh City and Hanoi. They were more ...

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          Country Report

          Dog Food in Vietnam

          May 2016

          In Vietnam, dog food is expected to record healthy growth of 17% in current value term in 2016. This good performance is mainly being supported by the premiumisation trend in pet dogs, rising consumer awareness for packaged dog food and an expected ...

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          Country Report

          Other Pet Food in Vietnam

          May 2016

          In 2016, other pet food is set to continue to seeing a good performance with current value growth of 17% predicted, which is equivalent to the rate seen in 2015. Higher disposable incomes, rising demand for other pet food as well as busy consumer ...

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          Country Report

          Pet Care in Vietnam

          May 2016

          In 2016, the increasing trend of pet humanisation is contributing to the good performance of pet care with the industry once again projected to see double-digit growth in Vietnam. In line with the higher rates of late marriage, divorce and single ...

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          Country Report

          Pet Products in Vietnam

          May 2016

          Pet products is not set to see any significant changes in trends and developments in 2016. Consumers living in first-tier cities such as Ho Chi Minh City and Hanoi will remain the target customers for the category. In contrast, the demand for pet ...

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          Country Report

          100% Home Delivery/Takeaway in Vietnam

          May 2016

          100% home delivery/takeaway recorded current value growth of 27% in 2015. While a major decline from the 75% recorded in 2014, growth was still impressive, highlighting the strong demand in the category. Outlet numbers increased by 19% in 2015, with ...

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          Country Report

          Street Stalls/Kiosks in Vietnam

          May 2016

          According to Circular13/2014 from 2014, the Ministry of Agriculture and Rural Development is responsible for controlling food safety, with the circular regulating that food producers and traders are required by law to hold food safety certificates. ...

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          Country Report

          Cafés/Bars in Vietnam

          May 2016

          The growing economy and improving living standards ensured that consumer health remained a primary concern over the review period, with many people being prepared to boycott a product if it affects their health. As a result, since there were repeated...

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          Country Report

          Consumer Foodservice By Location in Vietnam

          May 2016

          With increasing living standards, consumers are paying more attention to food and beverages provided at lodging locations. In return, operators in this channel are likely to open new foodservice outlets and launch different promotional programmes in ...

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          Country Report

          Fast Food in Vietnam

          May 2016

          McDonald’s started operating in Vietnam in 2014, with the company launching a plan to open 100 shops in Vietnam within several years. However, after an impressive debut for its first store, the openings of the second, third and subsequent shops were ...

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