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Market Research for Vietnam

Euromonitor publishes reports on industries, consumers and demographics in Vietnam.

  • Industry specific reports offer insight into market size and market share in Vietnam; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Vietnam report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Vietnam in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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Country Report

Packaged Food in Vietnam

Since 2012, the economic downturn has been affecting the growth of packaged food in the country negatively. Indeed, the high inflation rate is making many Vietnamese consumers, especially low-to-middle income ones, reprioritise their spending budget ...

Apr 2015 | US$6,500 | Pages: 257 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Vietnam

There was a significant change with regard to cooking sauces in the review period. Nowadays, due to increasingly hectic lifestyles, people usually do not have sufficient time to cook family meals or, equally, lack the cookery skills required. Hence, ...

Apr 2015 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Soup in Vietnam

In 2014, retail value sales of packaged soup remained insignificant.

Apr 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Vietnam

In 2014, sweet and savoury snacks posted a current value growth rate of 13%, which was slower than in 2013. While big product areas such as extruded snacks, other sweet and savoury snacks, and nuts became increasingly mature and could not sustain the...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Vietnam

The food scandal occurred in 2013 which made a significant impact on noodles, especially plain noodles. Unbranded fresh noodles, widely sold in wet markets, were found contaminated with hazardous substances such as oxalic acid and tinopal. As a ...

Apr 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Pasta in Vietnam

Increasing preferences for western-style food, plus the rising number of foreign workers in Vietnam, boosted demand for pasta. In 2014, restaurants serving western-style food, ranging from cheap to luxury, blossomed. Besides, a large number of coffee...

Apr 2015 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Other Pet Food in Vietnam

Towards the end of the review period, pet ownership of fish, birds and small mammals continued to increase in line with the rising demand for being close to nature, in a bid to balance out increasingly busy and stressful modern lives. Despite being ...

Apr 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Pet Care in Vietnam

In 2013, one of the main reasons for the strong current value growth of pet care products was the rising trend of pet humanisation. With higher rates of late marriage and divorce, people were more likely to keep pets for companionship and to treat ...

Apr 2015 | US$1,900 | Pages: 44 | Add to cart | View details

Country Report

Pet Products in Vietnam

In 2013, current value sales of pet products increased by 13%, which was slightly slower than in 2012. Most manufacturers were not keen to invest in advertising and marketing activities to drive growth, leading to increasing maturity in pet products....

Apr 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cat Food in Vietnam

Cat food in 2014 is forecast to increase by 17% in current value terms. The first reason is that there is a rising trend of adopting foreign cat breeds in Vietnam. Since these cats find it difficult to adapt to Vietnam’s climate, cat food is believed...

Apr 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Dog Food in Vietnam

In 2014, current value sales of dog food in Vietnam will continue to grow strongly. Consumers are becoming more aware of dog food due to the significant efforts made by manufacturers to strengthen distribution networks as well as run promotional ...

Apr 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Canned/Preserved Food in Vietnam

Despite the long-established presence of canned/preserved food in Vietnam, its value sales remain limited due to its relatively high price per unit and the strong preference for fresh meals among Vietnamese consumers. While the elderly believe that ...

Apr 2015 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Chilled Processed Food in Vietnam

Over the review period, there has been a rising preference for Western food; as a result, chilled processed food has been increasingly used in Vietnamese consumers’ daily meals, especially their breakfasts. Products such as sausages, ham, and smoked ...

Apr 2015 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Dried Processed Food in Vietnam

In 2014, all categories will achieve very strong growth, signalling great potential for investment. Instant noodles especially pouch instant noodles is excluded from the list due to its maturity. The main reason for the robust growth projection of ...

Apr 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Frozen Processed Food in Vietnam

Over the review period, manufacturers have been making great efforts to add more value to their products to attract consumers. For example, frozen processed fish/seafood products are often processed and marinated so that it only takes consumers a few...

Apr 2015 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Ready Meals in Vietnam

Due to increasingly hectic lifestyles, some consumers especially young working professionals have a tendency to choose ready meals as a convenient and hygienic choice. However, the number of these consumers remains limited, leading to relatively low ...

Apr 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Baked Goods in Vietnam

In 2014, in baked goods, local brands continued to grow. These local companies not only regularly launched new product developments but also further expanded their distribution networks, which helped them stay competitive and attract more consumers. ...

Apr 2015 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Snack Bars in Vietnam

Snack bars are still not very popular in Vietnam and in 2014 only a few international brands were available. Awareness of these products is low mainly due to the lack of marketing activities. Furthermore, as other dried food and snacks were more ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Spreads in Vietnam

In 2014, spreads registered current value growth of 11%, which was two percentage points higher than in 2013 despite the ongoing economic downturn in Vietnam. Busier lifestyles and increases in unit prices were the key drivers supporting the higher ...

Apr 2015 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Bakery in Vietnam

In 2014, Kinh Do Corp strengthened its leading position and increased its retail value share to 12%. The longstanding presence in the country, good reputation and product quality, reasonable prices, nationwide distribution network, and marketing and ...

Apr 2015 | US$1,900 | Pages: 69 | Add to cart | View details

Country Report

Biscuits in Vietnam

The trend towards more premium branded biscuits started in 2010 and continued into 2014. Better living standards, increasing consumer awareness of health and wellness, and growing concern for food hygiene were the key factors that supported this ...

Apr 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Breakfast Cereals in Vietnam

In 2014, breakfast cereals recorded current value growth of 14%. This good performance was thanks to consumers’ busier lifestyles, increased sophistication and greater exposure to Western lifestyles. Towards the end of the preview period, many ...

Apr 2015 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Ice Cream in Vietnam

Towards the end of the review period, premiumisation in ice cream continued to increase. More premium international brands were imported while local brands regularly improved their product quality and packaging to stay competitive. Also, Vietnamese ...

Apr 2015 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Oils and Fats in Vietnam

Towards the review period, rising consumer awareness of health and wellness affected consumption habits in oils and fats. The trend had a positive impact on demand for olive and vegetable oils and fats as Vietnamese consumers perceived these products...

Apr 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Financial Cards and Payments in Vietnam

In 2014, despite its slowdown, financial cards are expected to continue to record double-digit transaction value growth. The strong performance of financial cards is thanks to the constant efforts of the Vietnamese government particularly The State ...

Mar 2015 | US$1,900 | Pages: 57 | Add to cart | View details

Country Report

Consumer Lending in Vietnam

In 2014 Vietnam’s economy demonstrated some positive signs of recovery. For example, the inflation rate in the country was very stable and lower than the period of 2011-2013. This was mainly thanks to the constant efforts of the Vietnamese Government...

Mar 2015 | US$1,900 | Pages: 13 | Add to cart | View details

Country Report

Chocolate Confectionery in Vietnam

Premiumisation continued in chocolate confectionery over the review period, especially in big cities such as Ho Chi Minh City, mainly thanks to increasing incomes and Westernisation in Vietnamese culture. Many consumers preferred imported chocolate ...

Mar 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Confectionery in Vietnam

In chocolate confectionery, Belcholat JSC ranked first with a 13% value share in 2014. The company has a well-diversified product portfolio, especially in chocolate tablets and standard boxed assortments. Attractive packaging, good quality and ...

Mar 2015 | US$1,900 | Pages: 69 | Add to cart | View details

Country Report

Dairy in Vietnam

Bel Vietnam Co Ltd dominated cheese in 2014 and increased its value share to 78%. The company has a diversified product portfolio with many popular brands in cheese such as La Vache Qui Rit, Belcube, Kiri and Babybel. Its distribution network ...

Mar 2015 | US$1,900 | Pages: 83 | Add to cart | View details

Country Report

Drinking Milk Products in Vietnam

Drinking milk products saw tougher competition in 2014 mainly thanks to new product developments, especially in fresh/pasteurised milk. At the end of 2013, FrieslandCampina Vietnam Co Ltd launched new brand Sua Chon (targeting middle-to-higher-income...

Mar 2015 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Gum in Vietnam

In Vietnam, gum is approaching maturity. Gum has a longstanding presence in the country and a wide range of flavours and brands are available. Towards the review period, functional gum played an important role, with xylitol becoming the major ...

Mar 2015 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Meal Replacement in Vietnam

Towards the end of the review period, meal replacement slimming products became more popular in the country. Consumers could find these products in big supermarkets and hypermarkets and in milk specialty independent shops. However, due to expensive ...

Mar 2015 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Other Dairy in Vietnam

Condensed/evaporated milk remained the most common product in other dairy in Vietnam in 2014. It is widely consumed across many consumer segments. Consumers use condensed/evaporated milk for many purposes such as to mix with coffee, to make yoghurt ...

Mar 2015 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Sugar Confectionery in Vietnam

Towards the end of the review period, sugar confectionery had been negatively affected by increasing consumer awareness of health and wellness. People learnt through the media about the negative effects of consuming too much sugar, such as high blood...

Mar 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Vietnam

Many new products were launched in yoghurt and sour milk products in 2014, which intensified competition and stimulated consumer demand. For example, FrieslandCampina Vietnam Co Ltd launched Dutch Lady in pro/pre biotic plain spoonable yoghurt in May...

Mar 2015 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Baby Food in Vietnam

In 2014, the economy in Vietnam was still gloomy; however, baby food still saw stable and strong growth. The decreasing birth rate had no impact on demand for baby food. Indeed, due to increasing consumer awareness of quality and health as well as ...

Mar 2015 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Cheese in Vietnam

Towards the end of the review period, cheese became more popular in Vietnam due partly to greater exposure to Western culture. Consumer awareness of unprocessed cheese in particular increased, especially in big cities such as Ho Chi Minh and Hanoi. ...

Mar 2015 | US$900 | Pages: 56 | Add to cart | View details

Global Briefing

Staple Personal Care: Upholding Demand Through Reinvention

The basic nature of staple toiletries is set to shift, as more consumers develop a penchant for novelties that support their personal image and wellbeing. While developing markets hold the strongest prospects in standard staples, even here, these ...

Mar 2015 | US$1,200 | Pages: 38 | Add to cart | View details

City Review

Ho Chi Minh city City Review

Over the last few decades (since 1993), Ho Chi Minh City has undergone years of impressive population and economic growth. Due to such intensive development, the city's area is gradually expanding beyond its current borders, and provinces surrounding...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Portable Players in Vietnam

In volume terms, portable players records a significant 26% decline, while current value sales are set to fall by 35%. This represents a dramatic deceleration in comparison with the category’s review period performance. The category’s inability to ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Audio and Cinema in Vietnam

In 2014, home audio and cinema is facing another tough year with a slight decline in terms of volume and a 5% drop in current value sales. Besides the sluggish economy as one of the major causes for the category’s shrinkage, many Vietnamese consumers...

Jan 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Imaging Devices in Vietnam

While analogue cameras have been largely absent from Vietnam since 2006, the digital cameras category has also been witnessing a declining trend, with a volume decline of 14% in 2014. The high cost of buying film rolls and the inflexibility of ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

In-Car Entertainment in Vietnam

Towards the end of 2014, in-car entertainment remains the smallest category in the overall consumer electronics industry in terms of both retail volume and current value sales. The country’s low car ownership as a result of high car tax is the main ...

Jan 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Mobile Phones in Vietnam

The technological boom in Vietnam, with the rise of affordable 3G and free mobile text and call applications such as LINE and Viber, greatly contributed to the rising popularity of smartphones. Although feature phones are much cheaper in terms of ...

Jan 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Consumer Electronics in Vietnam

As a result of rising urbanisation and modernisation in the country, Vietnamese consumers’ working hours are increasing, which means that they have less time to spend on entertainment at home. A high proportion of consumers’ time is spent working, ...

Jan 2015 | US$1,900 | Pages: 76 | Add to cart | View details

Country Report

Computers and Peripherals in Vietnam

Computers and peripherals is set to post a generally stable performance in 2014 with a retail value current growth rate of 4%. In terms of volume, the category will record growth of 0.2%. As competition is likely to intensify among various ...

Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

Global Briefing

Drinking Milk Products: Developing a Two-tier Growth Strategy for Success

Future growth for drinking milk products (DMP) lies in a two-tier strategy. First, in mature regions such as Western Europe, adding value to DMP in terms of nutrition, lifestyle or traceability, allows for expenditure on DMP to increase while volumes...

Dec 2014 | US$1,200 | Pages: 39 | Add to cart | View details

Global Briefing

Unlocking Diverse Opportunities in Beauty in Asia Pacific

The Asia Pacific region encompasses countries with diverse economies. While China remains a global growth engine, Japan’s beauty market continues to contract. However, opportunity areas are clearly showing demand for product customisation, mass ...

Dec 2014 | US$1,200 | Pages: 50 | Add to cart | View details

Country Report

Car Rental in Vietnam

Towards the end of the review period, Vietnam saw an increasing number of young professionals who prefer to drive themselves during their trips. It was thanks to the fact driving a car brings them flexibility in schedule and destinations. In ...

Dec 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Health and Wellness Tourism in Vietnam

In the past, health and wellness tourism was regarded as a luxury activity mainly for affluent consumers. However, health and wellness tourism became more popular towards the end of the review period in line with increasing living standards as well ...

Dec 2014 | US$900 | Pages: 9 | Add to cart | View details
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