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Vietnam

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

Vietnam StatisticsConsumer Lifestyles in Vietnam

Vietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Country Report

    Wipes in Vietnam

    Apr 2017

    In Vietnam, due to high profitability, unscrupulous producers and sellers continue to supply counterfeit products despite threats to consumer health. These counterfeit products trade under many trademarks such as Happy, Happy smile, Baby care and ...

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    Country Report

    Adult Incontinence in Vietnam

    Apr 2017

    According to Vietnam Ministry of Health, the country is experiencing a higher ageing rate compared to other neighbouring countries. The birth rate in cities and urban areas continues to decline, which is resulted in great concern for the Vietnamese ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Vietnam

    Apr 2017

    In 2016, away-from-home tissue and hygiene in Vietnam continued to account for a low proportion of total tissue and hygiene with a 2% value share. This is because the majority of institutional channels do not usually offer away-from-home tissue and ...

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    Country Report

    Nappies/Diapers/Pants in Vietnam

    Apr 2017

    In 2016, nappies/diapers/pants in Vietnam continued to be a dynamic category for players due to rising consumer demand for such products. Vietnamese female consumers, especially working professionals, are becoming increasingly exposed to modern ...

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    Country Report

    Tissue and Hygiene in Vietnam

    Apr 2017

    In 2016, tissue and hygiene registered faster retail value growth compared to 2015 due to rising interest and demand from Vietnamese consumers. An increasing number of consumers are becoming familiar with the benefits of tissue and hygiene products, ...

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    Country Report

    Retail Tissue in Vietnam

    Apr 2017

    Increasing household income levels and improving living standards, coupled with greater awareness of the importance of cleanliness and hygiene, created a strong foundation for the healthy penetration of retail tissue in Vietnam. In addition, the ...

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    Country Report

    Sanitary Protection in Vietnam

    Apr 2017

    In 2016, compared to usage in North America and Western Europe, Vietnam continued to have lower per capita use of sanitary protection in volume terms amongst 12-54-year-old women. This is because Vietnam is still a developing country, and thus ...

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    Country Report

    Apparel Accessories in Vietnam

    Mar 2017

    In 2016, an improving economy had a positive effect on value growth of apparel accessories. Moreover, while living standards were increasing gradually, the Vietnamese paid more attention to taking care of their appearance and were willing to spend ...

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    Country Report

    Childrenswear in Vietnam

    Mar 2017

    Despite a gradual decline in the birth rate, Vietnam still had one of the highest rates in the region as of 2016 and those aged 0-14 years continued to account for a large percentage of the population. Moreover, with rising disposable incomes and ...

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    Country Report

    Footwear in Vietnam

    Mar 2017

    In 2016, footwear recorded a strong performance with current value growth of 14%, which was mainly thanks to gradual economic improvement and higher awareness among Vietnamese consumers of branded products. Indeed, more and more consumers on ...

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    Country Report

    Hosiery in Vietnam

    Mar 2017

    In Vietnam, the category of hosiery continued to be dominated by unbranded products, which are imported mainly from China and Thailand. These products are available in stores throughout the country, such as in local markets or individual stores, and ...

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    Country Report

    Jeans in Vietnam

    Mar 2017

    Although denim material is not new, many clothing products made with denim were preferred due to the strong influence of global trends during the review period. Hence, the situation was the same for jeans in Vietnam. In fact, the increasing numbers ...

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    Country Report

    Menswear in Vietnam

    Mar 2017

    In term of current value growth, menswear recorded a similar performance to womenswear in 2016. Similar to women, Vietnamese men also cared about fashion, as they tried to catch up with world trends. In general, although unit prices within menswear ...

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    Country Report

    Apparel and Footwear in Vietnam

    Mar 2017

    In 2016, apparel and footwear posted healthy growth, which was mainly thanks to gradual economic improvement, higher living standards and better awareness of Vietnamese consumers about using branded products. Consumers were not only willing to spend ...

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    Country Report

    Sportswear in Vietnam

    Mar 2017

    In 2016, sportswear continued to perform strongly, rising by 11% in current terms. Growth was mainly thanks to the government’s policy of encouraging the Vietnamese to take part in exercise. Furthermore, together with a better economic performance ...

    US$990
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    Country Report

    Womenswear in Vietnam

    Mar 2017

    Womenswear accounted for a 47% value share of overall apparel in 2016, and this figure was little changed over the review period. Accordingly, due to huge consumer demand for fashionable and trendy clothing, womenswear remained the leading category ...

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    Country Report

    Dishwashing in Vietnam

    Feb 2017

    As half of all households in Vietnam use hand dishwashing products around three times per day, products which promise to protect the skin on the hands remain by far the most popular products in dishwashing. For this reason, most manufactures in the ...

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    Country Report

    Bleach in Vietnam

    Feb 2017

    Due to the unpleasant odour of bleach and the fact that it contains toxic chemicals which can be very harmful to the skin and the environment, many consumers in Vietnam only ever use bleach for washing very stubborn dirt and stains which would not ...

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    Country Report

    Home Insecticides in Vietnam

    Feb 2017

    As the Zika virus has now spread and threatens to become a worldwide epidemic, the World Health Organisation has issued a warning about a global emergency deriving from the huge increase expected in the numbers of babies being born with microcephaly,...

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    Country Report

    Laundry Care in Vietnam

    Feb 2017

    Despite powder detergents remaining the key laundry care category in Vietnam in 2016, liquid detergents continued to gain value share in laundry care over the course of 2016. In fact, liquid detergents are perceived to offer benefits due to their ...

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