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Vietnam

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

Vietnam StatisticsConsumer Lifestyles in Vietnam

Vietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Strategy Briefing

    Home Care: Quarterly Statement Q4 2016 Hard, soft or Smooth… how do you take your brexit?

    Dec 2016

    The outlook for the home care industry has been downgraded in Q4 by some US$1.3 billion over the 2015-2020 forecast period. In CAGR terms this revision is just under 0.2%, but in a global value context this represents the loss of expected value ...

    US$1,325
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    Country Profile

    Vietnam: Country Profile

    Nov 2016

    The economy will slow in 2016 but still grow impressively. Gains in exports (supported by depreciation of the dong) along with steady growth of private final consumption and strong gains in manufacturing are the main drivers. The government also ...

    US$150
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    Country Report

    Packaged Food in Vietnam

    Nov 2016

    Packaged food current value growth in 2016 was higher than in 2015, despite the economic downturn, partly due to inflation. However, busier lifestyles and the increasingly hectic pace of modern life also caused consumers to switch from unpackaged to ...

    US$7,150
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    Country Report

    Intermediaries in Vietnam

    Nov 2016

    Intermediaries continued to display strong development in 2015, with a current value increase of 12%, although this was lower than the current value growth seen in 2014. This was due to the fact that fuel prices showed a declining trend in 2015, ...

    US$990
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    Country Report

    Lodging in Vietnam

    Nov 2016

    In 2015 lodging registered 12% retail current value growth, which was a slowdown compared with 2014, as a result of the slower growth in inbound arrivals to Vietnam in 2015. Phu Quoc Island became the new place for players in hotels to establish ...

    US$990
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    Country Report

    Travel in Vietnam

    Nov 2016

    Vietnam saw a significant slowdown in inbound arrivals during the first quarter of 2015, due to the tensions created by China’s illegal placement of a giant oil rig in Vietnam’s exclusive economic zone in the East Sea during 2014-2015. Throughout ...

    US$2,100
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    Country Report

    Flows in Vietnam

    Nov 2016

    In 2015 inbound arrivals to Vietnam witnessed a modest year, with a 1% increase in the number of trips compared with 2014. Visitor arrivals from several major source markets started to decline after protests by workers against China’s illegal ...

    US$990
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    Country Report

    Car Rental in Vietnam

    Nov 2016

    In 2015 there was an increasing presence of peer-to-peer platforms such as Uber and GrabCar in the country. These companies constantly promoted the use of their peer-to-peer platforms with attractive discounts and promotions to attract consumers’ ...

    US$990
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    Country Report

    Airlines in Vietnam

    Nov 2016

    Over the review period, Vietnam was the world’s seventh fastest-growing aviation market, as a result of discounts and promotions offered by low-cost carriers, which not only appealed to travellers, but also forced some scheduled airlines, such as ...

    US$990
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    Country Report

    Consumer Lending in Vietnam

    Nov 2016

    In 2016, consumer lending maintained its strong performance thanks to the improving economy. With rising incomes, Vietnamese people are more willing to spend money in order to improve their living standards and level of comfort. Leveraging this ...

    US$2,100
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    Country Report

    Breakfast Cereals in Vietnam

    Nov 2016

    Towards the end of the review period, breakfast cereals became more popular, especially in major cities such as Ho Chi Minh City and Hanoi City. One of the key reasons for this was the increasing influence of Western culture and cuisine among the ...

    US$990
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    Country Report

    Processed Fruit and Vegetables in Vietnam

    Nov 2016

    In 2016, processed fruit and vegetables recorded current value growth of 4%, similar growth to that registered in 2015. Growth was bolstered mainly by increasing westernisation and a rising need for more-convenient products. In fact, as Vietnam is a ...

    US$990
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    Country Report

    Processed Meat and Seafood in Vietnam

    Nov 2016

    In 2016, processed meat and seafood posted current value growth of 6%, one percentage point higher than in 2015. While value growth was supported by rising unit prices, retailed volume growth of 5% was also achieved as consumers opted for ...

    US$990
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    Country Report

    Rice, Pasta and Noodles in Vietnam

    Nov 2016

    Strengthening consumer awareness of food safety and hygiene was one of the most popular trends positively affecting growth of rice, pasta and noodles in Vietnam in 2016. Indeed, food scandals and government initiatives on educating the Vietnamese ...

    US$990
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    Country Report

    Baked Goods in Vietnam

    Nov 2016

    In 2016, the trend of health and wellness remained as one of the most important within baked goods in the country. In line with the global trend, Vietnamese consumers, especially in first-tier cities such as Ho Chi Minh City and Hanoi City, became ...

    US$990
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    Country Report

    Financial Cards and Payments in Vietnam

    Oct 2016

    In review period, commercial banks appeared to be rushing to issue financial cards. Accordingly, there was no card issuance fee, hence customers accepted the cards without awareness of using them or not. As a result, the number of inactive bank cards...

    US$2,100
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    Country Report

    Ready Meals in Vietnam

    Oct 2016

    With busier lifestyles, especially in big cities such as Ho Chi Minh City and Hanoi, more Vietnamese consumers such as students and office employees had less time to cook in 2016. In addition, not only were consumers time-starved but also unwilling ...

    US$990
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    Country Report

    Sauces, Dressings and Condiments in Vietnam

    Oct 2016

    Demand for traditionally-made fish sauces continued to increase in 2016. The majority of fish sauces products available are industrially produced, not following the traditional fermentation production method. Industrially manufactured fish sauce by ...

    US$990
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    Country Report

    Soup in Vietnam

    Oct 2016

    Packaged soup remained negligible in 2016 due to low consumer demand. Fresh soup is widely available in both foodservice outlets and from street vendors at low prices, with a wide variety of choices. Furthermore, many supermarkets and hypermarkets ...

    US$990
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    Country Report

    Spreads in Vietnam

    Oct 2016

    Retail value sales in spreads continued a gradual ascent over the review period and the category registered growth of 8% in current terms in 2016, yet remained small within overall packaged food in Vietnam. This is largely due to traditional ...

    US$990
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