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Market Research for Vietnam

Euromonitor publishes reports on industries, consumers and demographics in Vietnam.

  • Industry specific reports offer insight into market size and market share in Vietnam; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Vietnam report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Vietnam in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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Country Report

Financial Cards and Payments in Vietnam

All types of financial cards continue to grow strongly in terms of transaction value and number of cards in circulation. An increase in the numbers of ATMs and POS terminals, together with successful cobranding strategies, boosted financial cards in ...

Mar 2014 | US$1,900 | Pages: 59 | Add to cart | View details

Country Report

Consumer Lending in Vietnam

In 2013, although Vietnam’s economy showed some signs of recovery, such as lower inflation and a stronger property market, it continued to encounter many difficulties. For example, inflation remained high in the country. As a result, the majority of ...

Mar 2014 | US$1,900 | Pages: 13 | Add to cart | View details

Country Report

Consumer Foodservice in Vietnam

In 2012, due to the poor economy, both foodservice operators and consumers faced many difficulties. While consumers tended to tighten their spending budgets, including on eating out, foodservice operators had to show considerable effort and use ...

Jan 2014 | US$1,900 | Pages: 112 | Add to cart | View details

Country Report

Self-Service Cafeterias in Vietnam

At the end of the review period, there were no self-service cafeterias in Vietnam. In fact, most Vietnamese consumers are not familiar with the concept of self-service cafeterias; they prefer to be served rather than serving themselves. As a result, ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Vietnam

Over the review period, street stalls/kiosks witnessed a slowdown in growth in terms of current value sales, number of outlets as well as transactions due to several reasons. One of the main reasons was related to the government regulations. In fact,...

Jan 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Cafés/Bars in Vietnam

During the review period, cafés/bars remained as one of the most popular foodservice venue types in the country for social gatherings and meetings, reflecting Vietnamese tradition, as well as the category’s diverse range of styles. Customers of ...

Jan 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Vietnam

In Vietnam, location is considered to be important for the success of consumer foodservice outlets. Typically, the more crowded a location, the more sales it generates. However, rental fees, especially in major cities such as Hanoi and Ho Chi Minh ...

Jan 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Fast Food in Vietnam

Over the review period, fast food recorded a healthy current value CAGR of 17%, which was slightly faster than the 15% rise seen in 2012. The strong performance of the category was supported by the intensive efforts of fast food operators, especially...

Jan 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Full-Service Restaurants in Vietnam

Over the review period, full-service restaurants in Vietnam saw current value sales rise at a CAGR of 13%. This was mainly a result of the rising unit prices in most restaurants, alongside the rising number of outlets, as well as the increasingly ...

Jan 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Vietnam

100% home delivery/takeaway remained at a nascent stage of development in 2012, having only appeared in Vietnam in 2010 with the arrival of Domino’s Pizza (Imex Pan Pacific Group Inc) and the launch of Pizza Hut Express (Pizza Hut Vietnam Ltd) ...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Computers and Peripherals in Vietnam

Due to the economic slowdown during 2012-2103, many consumers showed a tendency to reduce their expenditure on unnecessary items like computers and peripherals due to a lack of budget. Therefore, manufacturers cooperated closely with big retailers ...

Jan 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home Audio and Cinema in Vietnam

Towards the end of the review period, Vietnamese consumers showed higher interest in premium high-tech home audio and cinema. Therefore, there were more premium new brands and models available during 2012-2013. As the key purchasers of home audio and...

Jan 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Imaging Devices in Vietnam

Towards the end of the review period, the Vietnamese economy faced many difficulties such as a high inflation rate. Therefore, the majority of consumers, especially low-income consumers restrained their budgets on unnecessary products such as imaging...

Jan 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

In-Car Entertainment in Vietnam

Towards the end of the review period, in-car entertainment was the smallest category of consumer electronics in the country, because the demand for this kind of product remained limited. Consumers who were able to own a car mostly belong to ...

Jan 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Mobile Phones in Vietnam

Despite economy difficulties, smartphones became the popular choice for many consumers even though the price was more expensive than feature phones. Firstly, multi-functions became the most important factor when consumers purchased their phones. ...

Jan 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Consumer Electronics in Vietnam

In 2012, Vietnam’s economy faced many difficulties such as high inflation rate, frozen real estate, and rising fuel prices. As such, the majority of consumers, especially those on low incomes, reduced their budgets on unnecessary products, including ...

Jan 2014 | US$1,900 | Pages: 75 | Add to cart | View details

Country Report

Portable Players in Vietnam

In 2012, portable players recorded 26% decline in retail volume sales in 2013, which was the strongest decline of the review period. Although MP3 players only launched in 2002, with portable multimedia players following in 2005, these products faced ...

Jan 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Pet Care in Vietnam

In 2013, one of the major reasons for the value growth of pet care products will be the increasing demand for companionship. As modern life gets busier and faster-paced and more people are living alone to focus on their career, the level of stress ...

Nov 2013 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Dog Food in Vietnam

In 2013, sales of dog food in Vietnam will continue to grow strongly thanks to several reasons. The first reason is the large increase in the number of rare and expensive dogs imported to Vietnam in 2012 for many purposes, such as for keeping as pets...

Nov 2013 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Cat Food in Vietnam

Cat food in 2013 is forecast to grow by 18% in value terms due to the rising demand for cat food as well as the increasing trend of adopting cats in Vietnam. Increasingly busy lifestyles make people need more companionship than before, and cats are a...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Other Pet Food in Vietnam

Towards the end of the review period, pet ownership of fish, birds and small mammals such as rabbits, hedgehogs and hamsters continues to increase in line with the rising demand for companionship as a result of increasingly busy and stressful modern ...

Nov 2013 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Pet Products in Vietnam

In 2012, value sales of pet products in 2012 increased by 21%, which was slower than in 2011. This was due to the fact this pet care category became more mature in 2012, and not many manufacturers invested in advertising and marketing activities to ...

Nov 2013 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Smoking Tobacco in Vietnam

Traditionally, Vietnamese consumers used to consume pipe tobacco and RYO tobacco. However, since the development of cigarettes in the country, smoking tobacco became outdated in all aspects, which led to the dramatic decline of the category in ...

Nov 2013 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Cigarettes in Vietnam

In 2012, the government continued its ban on tobacco advertising. To increase brand exposure to their consumers, cigarette manufacturers offered very attractive commissions to their distributors or retailers. In addition, manufacturers tried their ...

Nov 2013 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Cigars in Vietnam

Traditionally, cigars in Vietnam are premium products with very niche demand, restricted to the most affluent consumers. In business relationships in particular, cigars are usually regarded as ideal gifts for business partners. As such, demand for ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tobacco in Vietnam

As the Vietnamese government implemented a complete ban on tobacco advertising across all media channels, tobacco companies decided to shift their efforts to point-of-sale displays to enhance brand awareness and increase volume sales. The most ...

Nov 2013 | US$1,900 | Pages: 49 | Add to cart | View details

Country Report

Smokeless Tobacco in Vietnam

In 2012, smokeless tobacco had only a minimal presence in Vietnam.

Nov 2013 | US$900 | Add to cart | View details

Statistical Reference Handbook

International Marketing Data and Statistics 2014

Comparable demographic, economic and marketing statistics for 160 non European countries countries presented in a concise, easy to understand format.

Nov 2013 | US$475 | View details

Country Report

Health and Wellness in Vietnam

In 2012, manufacturers of health and wellness food and beverages put great effort into product diversification, which resulted in a wide range of choices for end consumers. Nevertheless, few companies succeeded in educating consumers into adopting ...

Sep 2013 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Vietnam

There were only a few brands of RTDs/high-strength premixes available in Vietnam at the end of the review period, such as Smirnoff Ice, which was launched in 2009. However, the category remains niche as consumers generally do not have knowledge of ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Spirits in Vietnam

Towards the end of the review period, leading manufacturers such as Diageo Plc and Rémy Cointreau Group continued to establish their stronger presence in spirits by strengthening their distribution especially through hypermarkets. For example, Diageo...

Sep 2013 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Wine in Vietnam

Towards the end of the review period, the leading manufacturers such as Thang Long Liquor JSC and LamDong Foodstuffs JSC (Ladofoods) focused on improving packaging to be more appealing in order to attract consumers’ attention. This was due to the ...

Sep 2013 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Beer in Vietnam

In 2012, beer in Vietnam continued to be a potential market for both domestic and foreign players despite the fact that Vietnam was one of countries that has the highest total volume beer sales in Asia. Strong demand for beer was stimulated by ...

Sep 2013 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Cider/Perry in Vietnam

Cider remained negligible in 2012. There were only a few brands available in high-end supermarkets and restaurants to cater to the foreign tourists and expatriates.

Sep 2013 | US$900 | Add to cart | View details

Country Report

Alcoholic Drinks in Vietnam

Alcoholic drinks was only marginally affected by the economic downturn in 2011-2012, and continued to records good sales. Double-digit growth was observed in both off-trade and on-trade volume sales, although it slowed down marginally from the ...

Sep 2013 | US$1,900 | Pages: 80 | Add to cart | View details

Country Report

Tourism Flows Domestic in Vietnam

In 2012, due to the economic downturn, the government, along with tour operators, continued to focus on cultivating domestic demand. Many different promotional activities were launched by tour operators in order to boost domestic tourism flows. ...

Sep 2013 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Tourism Flows Inbound in Vietnam

In 2012, the number of arrivals to Vietnam increased by 6% to reach more than 6.2 million trips. This growth rate was much lower than in 2011, mainly due to the economic downturn, which negatively affected budgets all over the world. On 30 December ...

Sep 2013 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Tourism Flows Outbound in Vietnam

In 2012, despite the economic downturn, the number of outbound tourists still increased by a healthy 8%. However, this represents a three percentage point decline from 2011 which can mostly be attributed to improving living standards. Furthermore, ...

Sep 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Tourist Attractions in Vietnam

Besides Vietnamese cuisine, attractions also play a significant role in attracting tourists to Vietnam. Many domestic as well as foreign tourists are also attracted by the natural beauty in Vietnam, such as Ha Long Bay and Sapa. Indeed, in the ...

Sep 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Transportation in Vietnam

In 2012, transportation current value revenue increased by 5% to reach VND67.8 trillion. Compared to 2011, growth in 2012 was much lower, mainly thanks to the current economic downturn which had a negative impact on consumer spending, including on ...

Sep 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Travel Accommodation in Vietnam

Despite facing the effects of the economic crisis, the number of international tourists visiting Vietnam still increased healthily in 2012. One of the most important reasons for this was the fact that Vietnam successfully hosted many large events ...

Sep 2013 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Travel Retail in Vietnam

2012 was a difficult year for many tour operators. Due to the economic downturn, not only individual consumers but also enterprises had to tighten their spending budgets. Furthermore, despite the fact that inflation in the country in 2012 was much ...

Sep 2013 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Car Rental in Vietnam

In recent years in Vietnam, especially in big cities, people have gradually become more familiar with car rental services. One of the main reasons for this is the fact that more young high-income people are opting to drive cars in order to reaffirm ...

Sep 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Health and Wellness Tourism in Vietnam

Towards the end of the review period, health and wellness tourism continued to grow strongly, mainly thanks to increasing consumer health, fitness and wellness awareness, rising living standards and higher disposable incomes. As a result, the area ...

Sep 2013 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Travel and Tourism in Vietnam

Despite the fact that Vietnam faced many difficulties because of the economic downturn, in 2012 the country’s tourism industry continued to grow quite healthily. One of the main factors that supported this growth was the intensive promotional ...

Sep 2013 | US$1,900 | Pages: 78 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Vietnam

Demand for premium-quality products in baby and child-specific products continued to rise in 2012. With the improvement in living standards as well as the development of the internet, parents became more willing to spend on premium baby and ...

Sep 2013 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Bath and Shower in Vietnam

In 2012, bath and shower continued to record value growth of 13%. However, the growth rate was slightly slower than in 2011 as the category reached maturity. Major manufacturers, such as Unilever and Procter & Gamble, continued to invest in various ...

Sep 2013 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Colour Cosmetics in Vietnam

Colour cosmetics saw strong value growth of 20% in 2012. Diversification in colour cosmetics continued to take place, with products being available in all price segments targeting consumers of all ages, professional levels and incomes. In 2012, the ...

Sep 2013 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Deodorants in Vietnam

In 2012, deodorants continued to record strong growth with value sales up 18%. As Vietnam has a tropical climate with high temperatures and humidity, people often sweat and produce body odour. As consumers have become more interested in their ...

Sep 2013 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Depilatories in Vietnam

In 2012, depilatories recorded stable value growth at 8%, which was slower than in 2011. The slower value growth was attributable to the slowdown of the category in 2012 due to a lack of marketing and advertisings from manufacturers. The healthy ...

Sep 2013 | US$900 | Pages: 23 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook