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Market Research for Vietnam

Euromonitor publishes reports on industries, consumers and demographics in Vietnam.

  • Industry specific reports offer insight into market size and market share in Vietnam; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Vietnam report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Vietnam in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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City Review

Ho Chi Minh city City Review

Over the last few decades (since 1993), Ho Chi Minh City has undergone years of impressive population and economic growth. Due to such intensive development, the city's area is gradually expanding beyond its current borders, and provinces surrounding...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Portable Players in Vietnam

In volume terms, portable players records a significant 26% decline, while current value sales are set to fall by 35%. This represents a dramatic deceleration in comparison with the category’s review period performance. The category’s inability to ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Audio and Cinema in Vietnam

In 2014, home audio and cinema is facing another tough year with a slight decline in terms of volume and a 5% drop in current value sales. Besides the sluggish economy as one of the major causes for the category’s shrinkage, many Vietnamese consumers...

Jan 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Imaging Devices in Vietnam

While analogue cameras have been largely absent from Vietnam since 2006, the digital cameras category has also been witnessing a declining trend, with a volume decline of 14% in 2014. The high cost of buying film rolls and the inflexibility of ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

In-Car Entertainment in Vietnam

Towards the end of 2014, in-car entertainment remains the smallest category in the overall consumer electronics industry in terms of both retail volume and current value sales. The country’s low car ownership as a result of high car tax is the main ...

Jan 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Mobile Phones in Vietnam

The technological boom in Vietnam, with the rise of affordable 3G and free mobile text and call applications such as LINE and Viber, greatly contributed to the rising popularity of smartphones. Although feature phones are much cheaper in terms of ...

Jan 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Consumer Electronics in Vietnam

As a result of rising urbanisation and modernisation in the country, Vietnamese consumers’ working hours are increasing, which means that they have less time to spend on entertainment at home. A high proportion of consumers’ time is spent working, ...

Jan 2015 | US$1,900 | Pages: 76 | Add to cart | View details

Country Report

Computers and Peripherals in Vietnam

Computers and peripherals is set to post a generally stable performance in 2014 with a retail value current growth rate of 4%. In terms of volume, the category will record growth of 0.2%. As competition is likely to intensify among various ...

Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

Global Briefing

Drinking Milk Products: Developing a Two-tier Growth Strategy for Success

Future growth for drinking milk products (DMP) lies in a two-tier strategy. First, in mature regions such as Western Europe, adding value to DMP in terms of nutrition, lifestyle or traceability, allows for expenditure on DMP to increase while volumes...

Dec 2014 | US$1,200 | Pages: 39 | Add to cart | View details

Global Briefing

Unlocking Diverse Opportunities in Beauty in Asia Pacific

The Asia Pacific region encompasses countries with diverse economies. While China remains a global growth engine, Japan’s beauty market continues to contract. However, opportunity areas are clearly showing demand for product customisation, mass ...

Dec 2014 | US$1,200 | Pages: 50 | Add to cart | View details

Country Report

Car Rental in Vietnam

Towards the end of the review period, Vietnam saw an increasing number of young professionals who prefer to drive themselves during their trips. It was thanks to the fact driving a car brings them flexibility in schedule and destinations. In ...

Dec 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Health and Wellness Tourism in Vietnam

In the past, health and wellness tourism was regarded as a luxury activity mainly for affluent consumers. However, health and wellness tourism became more popular towards the end of the review period in line with increasing living standards as well ...

Dec 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Travel and Tourism in Vietnam

In 2013, in general, many major travel and tourism categories such as tourism flows domestic, tourism flows inbound, tourism flows outbound and travel retail recorded stronger value growth compared to 2012. The better performance of travel and ...

Dec 2014 | US$1,900 | Pages: 65 | Add to cart | View details

Country Report

Tourism Flows Domestic in Vietnam

As the Vietnamese economy saw a slowdown during 2012-2013, many consumers were hesitant to spend their money on travelling. However, in 2013, tourism flows domestic continued to record strong growth with 11% volume growth. The performance of tourism ...

Dec 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in Vietnam

Towards the end of the review period, tourism flows inbound in Vietnam registered higher growth in 2013 compared to 2012. The higher growth in arrivals was attributable to the constant efforts of the Vietnam National Administration of Tourism to ...

Dec 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Outbound in Vietnam

In 2013, outbound departures from Vietnam registered the volume growth of 14%, which was slower compared to 2012. The slower volume growth was mainly due to the economic slowdown in Vietnam at the end of the review period. Vietnamese people are more ...

Dec 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourist Attractions in Vietnam

The number of visitors to tourist attractions grew by 5% in 2013 whilst current value sales also increased by 8%. Tourist attractions registered higher growth in both number of visitors and current value sales in 2013. However, current value growth ...

Dec 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Transportation in Vietnam

In 2013, transportation recorded an 18% increase in total value sales. 2013 growth was stronger than the review period CAGR due to the industry’s stagnant performance in 2007-2009 which pulled down the whole period’s growth altogether. In addition, ...

Dec 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Travel Accommodation in Vietnam

Hotels is the major format of travel accommodation in Vietnam, accounting for 99% of total value sales of travel accommodation in 2013. Hotels recorded total value growth of 18% in 2013, which was similar to that in 2012. Despite the economic ...

Dec 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Travel Retail in Vietnam

Travel retail in Vietnam witnessed value growth of 15% in 2013, a year which saw better performance compared to 2012. It was a result of the strong value growth of travel retail package holidays and accommodation in 2013. There were constant efforts ...

Dec 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Cigarettes in Vietnam

In 2013, the government continued its ban on tobacco advertising. To increase brand exposure to their consumers, cigarette manufacturers offered very attractive commissions to distributors or retailers. In addition, manufacturers provided retailers, ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Cigars in Vietnam

Traditionally, cigars in Vietnam are premium products with very niche demand, restricted to the most affluent consumers. In business relationships in particular, cigars are usually regarded as ideal gifts for business partners. As such, demand for ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Smokeless Tobacco in Vietnam

Smokeless tobacco had only a minimal presence in Vietnam. The negligible sales of smokeless tobacco was due to the fact Vietnamese people do not have the tradition of consuming smokeless tobacco. However, there was a niche of the elderly who live in ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Tobacco in Vietnam

As the Vietnamese government implemented a complete ban on tobacco advertising across all media channels, tobacco companies decided to shift their efforts to point-of-sale displays to enhance brand awareness and increase volume sales. The most ...

Dec 2014 | US$1,900 | Pages: 49 | Add to cart | View details

Country Report

Wine in Vietnam

Vietnam is considered as one of the strongest potential wine markets in the Asia-Pacific region thanks to its young population and the influence of French culture in the country. Therefore, many brands, especially those from France and Italy, try ...

Oct 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Beer in Vietnam

In 2013, beer had very strong potential with a total volume growth of 11%. Thanks to Vietnamese consumers’ habits of drinking for social and leisure purposes, the category has been witnessing constantly strong volume growth over the review period. ...

Oct 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Cider/Perry in Vietnam

Cider volume remained negligible in 2013.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Vietnam

RTDs/high-strength premixes volume remained negligible in 2013. It was due to the fact that Vietnamese consumers have low awareness of and little knowledge about this category.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Spirits in Vietnam

Over the review period, spirits saw stronger presence of foreign brands in Vietnam. International players such as Diageo Plc, Pernod Ricard Groupe and Rémy Cointreau Group constantly made their efforts to extend their distribution across the country....

Oct 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Alcoholic Drinks in Vietnam

Overall, alcoholic drinks experienced faster total volume growth rate in 2013 compared to 2012. All major categories – namely beer, wine and spirits – experienced improved performance against 2012. It is thanks to the higher influence of Western ...

Oct 2014 | US$1,900 | Pages: 73 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Vietnam

Until the end of the review period, chained pizza 100% home delivery/takeaway was still the only 100% home delivery/takeaway area due to the fact that sales in other areas remained insignificant. In fact, despite increasing demand for delivery ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cafés/Bars in Vietnam

In 2013, cafés/bars continued to be one of the most popular destinations for Vietnamese consumers (both young and old) to gather and meet-up thanks to its diversified styles. In the country, all types of cafés/bars are available, from ones targeting ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Fast Food in Vietnam

During 2013, international fast food operators such as KFC, Lotteria, Burger King and Baskin-Robbins continued to further enlarge their outlet networks, especially in big cities, in order to remain competitive due to tough competition. For instance, ...

Oct 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Full-Service Restaurants in Vietnam

Despite the poor economy, most full-service restaurants continued to strongly increase their unit prices, with average unit prices within full-service restaurants rising by 8% in 2013. Besides the increase of many input costs such as raw materials, ...

Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Consumer Foodservice in Vietnam

Consumer foodservice performance improved in 2013 due to a number of factors. One of the main reasons was the increase in average unit prices. Despite the fact that economic conditions remained difficult in 2013, the majority of foodservice outlets ...

Oct 2014 | US$1,900 | Pages: 101 | Add to cart | View details

Country Report

Self-Service Cafeterias in Vietnam

In 2013, self-service cafeteria sales remained negligible in Vietnam. Indeed, the concept of self-service cafeterias is alien to Vietnamese culture. Most consumers see consumer foodservice outlets not only as places to enjoy their meals but also to ...

Oct 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Vietnam

Towards the end of the review period, the government and consumers in Vietnam became more aware and concerned about food safety and hygiene. In early 2013, the circular 30/2012/TT-BYT regulations on food safety conditions for street stalls/kiosks ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Vietnam

Toward the end of the review period Vietnamese consumers paid greater attention to baby and child-specific products. The key consumers of baby and child-specific products are middle- and upper-income parents residing in large cities such as Ho Chi ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Bath and Shower in Vietnam

In 2013 the bath and shower category saw increasing interest in men’s bath and shower products among both of manufacturers and consumers. In the past male consumers had a habit of using the same bath and shower products as the rest of the family for ...

Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Colour Cosmetics in Vietnam

In 2013 Vietnam’s colour cosmetics environment continued to witness the rising popularity of products from Korea and Japan. The main reason for this was the influence of Japanese and Korean movies and drama series and culture. In addition, Japanese ...

Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Deodorants in Vietnam

Toward the end of review period deodorants continued to gain popularity as Vietnamese consumers were more conscious about hygiene and their appearance. In general, the weather in Vietnam, particularly the central and southern areas, is quite hot ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Depilatories in Vietnam

Towards the end of review period the perception that a woman should not show bodily hair in areas such as armpits, arms and legs was quite widespread in the country. As a result, hair removal became a part of many Vietnamese consumers’ personal care ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Fragrances in Vietnam

In the past fragrances were regarded as luxury products by most Vietnamese consumers, and worn on special occasions such as parties and weddings. However, towards the end of the review period more and more consumers had a tendency to apply fragrances...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Vietnam

In 2013 leading manufacturers such as Unilever Vietnam International Co Ltd and Procter & Gamble Vietnam Ltd constantly advertised their products in media such as television and magazines, as well as executing various public relations events to ...

Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Men's Grooming in Vietnam

Towards the end of the review period many male consumers in Vietnam, especially working professionals in multinational companies, were becoming increasingly interested in personal appearance. As such, they demonstrated greater demand and an increased...

Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Oral Care in Vietnam

At the end of 2013 toothpaste continued to be the largest category in oral care, followed by manual toothbrushes. These two categories together represented almost 97% of total value sales of oral care in Vietnam. As such, most new product ...

Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Beauty and Personal Care in Vietnam

In 2013 beauty and personal care continued to see strong value growth in all categories, notably skin care, men’s grooming and fragrances. Demand for beauty and personal care products was fuelled by increasing consumer awareness of beauty and ...

Oct 2014 | US$2,400 | Pages: 110 | Add to cart | View details

Country Report

Sets/Kits in Vietnam

Toward the end of the review period sales of sets/kits remained negligible in Vietnam due to low interest among both consumers and manufacturers. However, some manufacturers, such as Unilever and Procter & Gamble, occasionally launch special ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Skin Care in Vietnam

In 2013, with increasing sources of information ranging from beauty magazines, videos and the Internet, more and more consumers are increasingly conscious of the need to take care of their skin. In addition, key players actively try to educate ...

Oct 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Sun Care in Vietnam

Thanks to widespread information on media channels regarding skin damage by the sun or a polluted environment, consumers became more concerned with skin protection. This helped drive demand for sun care products, especially during the summer when the...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details
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