Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Country Report

    Country Report

    Dog and Cat Food Packaging in Vietnam

    May 2018

    Medium pack sizes between 1kg and 1.5kg represent the highest share of dry dog and cat food. However, large pack sizes of 2kg and above recorded the strongest growth rates in 2018. Medium pack sizes are the most widely distributed, as they can be ...

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    Country Report

    Country Report

    Cat Food in Vietnam

    May 2018

    Cats generally require lower maintenance than dogs, making them more suitable for busy urban consumers. This helped to ensure that Vietnam’s cat population grew faster than its dog population in 2017. This trend is expected to continue over the ...

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    Country Report

    Country Report

    Dog Food in Vietnam

    May 2018

    After performing strongly in 2017, dog food is expected to continue developing positively over the forecast period thanks to growth in Vietnam’s pet dog population, pet humanisation and rising urbanisation. Due to hectic lifestyles, it is becoming ...

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    Country Report

    Country Report

    Other Pet Food in Vietnam

    May 2018

    Though less dynamic than dog and cat food, other pet food still recorded healthy growth in volume and current value terms in 2017, and is expected to continue developing positively over the forecast period. In many Vietnamese households, keeping fish...

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    Country Report

    Country Report

    Pet Care in Vietnam

    May 2018

    Most pet care categories in Vietnam recorded strong growth in volume and current value terms in 2017. This positive performance was driven by multiple factors. Most importantly, rising disposable incomes allowed consumers to spend more on pet food ...

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    Country Report

    Country Report

    Pet Products in Vietnam

    May 2018

    Many consumers in Vietnam are increasingly treating their dogs and cats as family members, as opposed to keeping such animals solely for traditional functional roles like guarding the home or catching mice. In line with this trend towards pet ...

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    Strategy Briefing

    Strategy Briefing

    Recreation, Entertainment and Arts in Asia Pacific

    May 2018

    With revenue of USD293 billion in 2017, Asia Pacific is the world’s third largest region for recreation, entertainment and arts production. However, Asia Pacific is rapidly catching up with other regions, and it is forecast that over the period ...

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    Country Briefing

    Country Briefing

    Households: Vietnam

    May 2018

    Vietnamese households are experiencing some of the fastest economic growth rates globally. This has enhanced their capability to consume digital services, purchase appliances, and pursue activities such as education. The country’s single-person ...

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    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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    Country Report

    Country Report

    Self-Service Cafeterias in Vietnam

    Apr 2018

    There are no self-service cafeterias in Vietnam and no indication of this format appearing in the forecast period....

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    Country Report

    Country Report

    100% Home Delivery/Takeaway in Vietnam

    Apr 2018

    In 2017, urbanisation continued to grow throughout Vietnam. In key cities such as Hanoi, Da Nang and Ho Chi Minh City, the number of office workers increased strongly. Besides this, urban working lifestyles became more and more hectic and busier. ...

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    Country Report

    Country Report

    Cafés/Bars in Vietnam

    Apr 2018

    There was a boom in tea houses in Vietnam in 2017, a trend that is expected to carry on in the forecast period. Many of these tea houses are licensed international brands. Most tea houses operate similarly to specialist coffee shops, as there are ...

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    Country Report

    Country Report

    Consumer Foodservice By Location in Vietnam

    Apr 2018

    The motorcycle is the main mode of transport in Vietnam. In fact, the country is one of the top three countries for motorcycles in the world. Due to this, standalone remains the most important location, despite the growing number of shopping centres ...

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    Country Report

    Country Report

    Fast Food in Vietnam

    Apr 2018

    Independent Asian fast food has been in Vietnam for a very long time, but operators tend to be low-end and focus on budget consumers. Chained Asian fast food players, through brands such as Pepper Lunch and Com Tho Chay, combine the convenience ...

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    Country Report

    Country Report

    Full-Service Restaurants in Vietnam

    Apr 2018

    Pizza full-service restaurants was the fastest-growing category in full-service restaurants in 2017 and will remain so in the forecast period. Young consumers are attracted to Italian food such as pizza and pasta for their indulgent taste. Constant ...

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    Country Report

    Country Report

    Consumer Foodservice in Vietnam

    Apr 2018

    In 2017, the consumer foodservice industry in Vietnam continued growing strongly, thanks to many contributing factors. First and most importantly, young urban office workers represented a main and growing consumer group stimulating strong growth in ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Vietnam

    Apr 2018

    Vietnam will continue to be amongst the fastest-growing economies regionally. The medium- to long-term outlook for the economy remains strong, owing to its robust domestic demand and growing export-driven manufacturing sector. Favourable demographics...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Vietnam

    Apr 2018

    The ACFTA free trade agreement between Asian countries and China encouraged more international apparel and footwear brands to enter the Vietnamese market. As an emerging market, Vietnam offers both manufacturing and sales opportunities for global ...

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    Country Report

    Country Report

    Convenience Stores in Vietnam

    Apr 2018

    Targeting the younger age group with various ranges of local and imported products, convenience stores continued to impress the urban market in 2017, leading to high value growth, in line with the rising number of outlets. Besides offering a suitable...

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