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Market Research on Vietnam

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam.

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Euromonitor Vietnam reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Air Care in Vietnam

Rising awareness about health issues related with air care usage played a significant role in restraining the category’s growth in 2015. During the review period, the media have been filled with articles warning the consumers about harmful substances...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Bleach in Vietnam

Detergents is amongst the most lucrative home care categories, in which most manufacturers have been trying very hard to fight for a bigger market pie, resulting in fierce competition in terms of continuous improvements in product quality. During the...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Dishwashing in Vietnam

With improved average income in addition to busier lifestyles, fast food has become more and more popular in Vietnam with rising numbers of restaurants all around the country. As a result, many people tend to eat out more often, which mainly factored...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Home Insecticides in Vietnam

In order to respond to the increasing market demand for healthy products, key players started manufacturing insecticides with natural oil scents. SC Johnson & Son set a typical example for this trend with the launch of new Raid electric and spray ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Vietnam

Standard powder detergents remained the key category contributing to laundry care’s positive growth in 2015. With sales of nearly VND15 trillion, standard powder detergents occupied over 70% of laundry care’s retail value in 2015. Despite liquid ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Home Care in Vietnam

In 2015, whilst most categories witnessed a decreasing trend in terms of value growth, the overall home care industry impressively recorded acceleration against 2014’s growth. Because powder detergents alone contributed the largest sales value to ...

Feb 2016 | US$2,650 | Add to cart | View details

Country Report

Polishes in Vietnam

Polishes is regarded as the home care category with the most limited product variety. Both manufacturers and retailers are not very interested in boosting this category because of the wide availability and affordability of shoe and furniture shining ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Surface Care in Vietnam

Rampant growth from giant players, namely Unilever Vietnam, SC Johnson & Son Vietnam Co Ltd and AMG Vietnam Co Ltd, imposed negative effects on smaller companies’ performance. Whilst these three major players kept launching active marketing ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Vietnam

Urban consumers have become busier every year due to the increasing working hours, which leaves little time for many people to spend on housework. As a consequence, many Vietnamese consumers tend to clean their toilets less often, which partially ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Air Treatment Products in Vietnam

Vietnam is located near the equator with an almost year round hot tropical climate, except for winters in the Northern provinces. As a result, cooling products continued to witness increasing popularity in 2015 as the main category in overall air ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Dishwashers in Vietnam

The revival of real estate imposed a positive impact on dishwashers. Real estate has been recovering remarkably since the latter half of 2014 due to the average income increase and new legislation. Since 25 November 2014, foreigners have been allowed...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Food Preparation Appliances in Vietnam

Food preparation appliances experienced significant deceleration in terms of current value growth, even though its volume growth was relatively impressive. In 2015, the category recorded current value growth of just 6%, a strong decrease in ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Heating Appliances in Vietnam

Heating appliances grew by 7% to reach 93,300 units in 2015. The category witnessed a continuously declining trend over the course of the review period from 32% growth in 2010 to 7% in 2015. Because winter only lasts for around three months in some ...

Jan 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Home Laundry Appliances in Vietnam

In general, home laundry appliances continued to record a strong volume growth rate in 2015. However, in comparison with the review period’s volume CAGR of 26%, 2015’s growth rate of 13% is considered a significant slowdown. The main reason for this ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Irons in Vietnam

With higher living standards, Vietnamese consumers tend to embrace the importance of having an attractive appearance as an essential factor leading to social success. As such, irons continued to grow in 2015, even though there was a decelerating ...

Jan 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Large Cooking Appliances in Vietnam

Even though large cooking appliances’ volume growth was 11% in 2015, its current value growth reached 15%. The lower volume growth compared to the value growth was mainly due to the unit price gain in 2015. A stronger presence of premium brands such ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Microwaves in Vietnam

With the increasing number of smaller sized households remaining in smaller apartments, higher-priced multifunctional microwaves are also experiencing a stronger presence in Vietnam. Many consumers from the upper middle to high-income segment are ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Consumer Appliances in Vietnam

In 2015, the proposed price rises in electricity met with increasing controversy in Vietnam. As a result, even though consumer awareness regarding the usage of green appliances to save the environment remains low, more and more people are opting for ...

Jan 2016 | US$2,650 | Pages: 125 | Add to cart | View details

Country Report

Personal Care Appliances in Vietnam

Personal care appliances’ volume growth rate of 8% in 2015 noted an insignificant plunge compared to the previous year’s rate of 9%. Consumers’ increasing attention to their own appearance greatly contributed to the stable growth. In addition, ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Refrigeration Appliances in Vietnam

With a penetration rate of 40% in 2014, the main source for customers in 2015 mainly reside in rural areas where many people still do not own refrigeration appliances. Despite the potential market of around 60% of the population, the category ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Small Cooking Appliances in Vietnam

While many small cooking appliances such as light fryers, toasters and coffee machines witnessed strong double-digit growth in 2015, rice cookers experienced a very humble volume growth rate of just 1%. The majority of Vietnamese households have rice...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Vietnam

Chinese products witnessed a stronger presence at supermarkets, hypermarkets and major retailing stores, which mainly factored in the share gain of “others” in 2015, of one percentage point. In general, consumers are not particularly demanding when ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Vacuum Cleaners in Vietnam

The average house size in Vietnam is consistently getting smaller, which makes it troublesome to carry vacuum cleaners around with the power wire becoming entangled around furniture. Furthermore, consumers with higher incomes and bigger houses are ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Vietnam

In 2015, the change in the number of outlets is the most important factor affecting apparel and footwear specialist retailers. Viet Fashion Co Ltd and Nha Be Corp are among the largest local retailers to experience a decline in outlet growth. In ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Direct Selling in Vietnam

2015 is a year of aggressive expansion by drugstores/parapharmacies. Medicare Co Ltd, the leading player in drugstores/parapharmacies, has increased its outlet number from only 14 stores in 2014 to 34 stores in 2015. As consumer health is popular via...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Vietnam

The most important factor impacting the channel in 2015 is aggressive expansion from key players. These expansions are bolstering the sales of electronics and appliance specialist retailers in Vietnam. A couple of the most important players involved ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Grocery Retailers in Vietnam

VinPro has aggressively penetrated grocery retailers with over 100 convenience stores in 2015. In the meantime, other perennial players namely Phu Thai Group, Saigon Union of Trading Cooperatives and Family Co Ltd continue to expand their ...

Jan 2016 | US$990 | Pages: 49 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Vietnam

Aggressive distribution expansion is the most important factor impacting health and beauty specialist retailers in 2015, with stronger outlet and selling space growth. In 2014, outlets grew by 1% and selling space by 2%. In 2015, these growth rates ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Vietnam

Second-hand products are the most important factor impacting home improvement and gardening stores in 2015. Second-hand products are cheaper than new products and still fulfil the needs of consumers - they are most popular among low to mid-income ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Homeshopping in Vietnam

In 2015, homeshopping hit the headlines with complaints from many consumers, as the items delivered tend to differ dramatically from the products advertised on television. The government (through the Ministry of Investment and Trading) has showed ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Internet Retailing in Vietnam

Realising consumers’ unwillingness to use financial cards due to high banking fees, all major internet retailers offer Cash On Delivery as the default payment method. On the other hand, the biggest players like Lazada and Mobile World JSC also offer ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Vietnam

Bags and luggage specialist retailers experienced a remarkable performance in 2015, increasing by 28% in current value terms to be the fastest growing category within leisure and personal goods specialist retailers. Its outstanding growth rate is due...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Mixed Retailers in Vietnam

With not particularly lucrative business operations of one-price stores in Vietnam, variety stores recorded a decline of 2% in 2015. Nevertheless, due to the impressive performance of department stores with 28% current value growth, mixed retailers ...

Jan 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Vending in Vietnam

Vending remained negligible in Vietnam in 2015

Jan 2016 | US$990 | Add to cart | View details

Country Report

Retailing in Vietnam

Vietnam is witnessing many dramatic gas price drops in 2015 resulting in an impressively low inflation rate and consumer price index. As a result, many products are witnessing noticeable unit price plunges that mainly factor to slow down retailing’s ...

Jan 2016 | US$2,100 | Pages: 125 | Add to cart | View details

Global Briefing

Running Just to Stay in Place: Consumer Foodservice in Rapidly Evolving Asia Pacific

Asia Pacific as a region has become both increasingly important to the global growth picture and more difficult to navigate, as the largest markets grow simultaneously more competitive and less certain in terms of their long-term opportunities. This ...

Dec 2015 | US$1,325 | Pages: 46 | Add to cart | View details

Country Report

Packaged Food in Vietnam

High inflation in Vietnam in 2015 caused consumers to reprioritise their spending budgets and cut back on luxurious purchases of packaged food. The overall economy lowered consumer confidence in the review period. As consumers reduced their ...

Dec 2015 | US$7,150 | Add to cart | View details

Country Report

Computers and Peripherals in Vietnam

The increasing dominance of new technology such as convertible tablets, smartphones, smart TVs and all-in-one desktops has been threatening many traditional categories such as netbooks, conventional desktops, monitors and printers. Netbooks has been ...

Dec 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Audio and Cinema in Vietnam

Even though the impact of smart devices’ predominance on home audio and cinema is not as obvious as it is when compared to computers, home audio and cinema in Vietnam has been also negatively affected by smartphones and tablets. With the rising rate ...

Dec 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Imaging Devices in Vietnam

Digital cameras saw retail volume sales decline by 12%, reaching 232,000 units in 2015. With the increasing image quality produced by built-in cameras in smartphones and tablets, the digital camera market is witnessing further shrinkage in market ...

Dec 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

In-Car Entertainment in Vietnam

According to the Vietnam Automobile Manufacturers Association (VAMA), volume sales of cars grew by 43% to reach over 150,000 units in 2014, which greatly contributed to in-car navigation's skyrocketing growth in 2014. In 2015, the car market of ...

Dec 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Mobile Phones in Vietnam

In a reversal from the previous year, smartphones accounted for 52% of volume sales in 2015 whilst feature phones contributed to around 48% of mobile phones, compared to a 62% volume share for feature phones and 38% share for smartphones in 2014. The...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Consumer Electronics in Vietnam

In 2015, Vietnam became a totally open trading playground as she adhered to the Free Trading Agreement signed with the WTO. Accordingly, import tax for various categories including some consumer electronics products was totally removed. As an ...

Dec 2015 | US$2,640 | Pages: 79 | Add to cart | View details

Country Report

Portable Players in Vietnam

Increased presence of unbranded Chinese products targeting young low-income consumers with very cheap unit prices explains the volume share gain seen by “others” within portable players in 2015; its share reached 17% over the year. With the ...

Dec 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Video in Vietnam

Plasma TVs has been dying out from the market. Its high consumption of electricity and strong heat generated from operations is the main reason why consumers have been staying away from this TV type. Electricity prices were increasing significantly ...

Dec 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Wearable Electronics in Vietnam

In April 2015 Apple launched its first smart watch in Vietnam, drawing enormous attention from consumers. The event greatly contributed to increasing consumer awareness about wearable electronics’ presence on the market in general. Even though smart ...

Dec 2015 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Rice, Pasta and Noodles in Vietnam

Over the review period, many consumers especially those in big cities became more aware of food safety and hygiene. Indeed, food scandals in the review period years made consumers more careful when purchasing unbranded and unpackaged products, ...

Dec 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Soup in Vietnam

In 2015, packaged soup continued to have an insignificant presence in the country. Indeed, consumers could easily find soup offered by foodservice outlets or street vendors. Furthermore, many supermarkets and hypermarkets also offered fresh soup ...

Dec 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Vietnam

Over the review period, increasing awareness of food safety and hygiene, especially amongst consumers living in large cities, resulted in a strong shift from unpackaged to packaged products, including sweet and savoury snacks. This trend had a ...

Dec 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Vietnam

Towards the end of the review period, increasingly hectic lifestyles grew especially common for millennials living in big cities, such as Ho Chi Minh City and Hanoi, which drove the growth of sauces, dressings and condiments in the country. Indeed, ...

Dec 2015 | US$990 | Pages: 37 | Add to cart | View details
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