Over 2016-2021 South Korea’s advertising revenue is projected to demonstrate 4% CAGR, driven by continuing growth in internet and TV advertising
TV remains second-biggest media channel for advertising after internet, although recording slower 2% increase in revenue compared with 4% CAGR over 2011-2016, as a result of growing competition from digital media
Revenue from internet advertising grows by 6%, supported by good internet connectivity, solid wireless internet infrastructure, and increase in mobile advertising in 2016
In 2016 advertising industry records 2% increase in revenue, fuelled by growing expenditure on digital and especially mobile advertising
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