Advertising in South Korea: ISIC 743

Country Report

About This Report

Jun 2017

Over 2016-2021 South Korea’s advertising revenue is projected to demonstrate 4% CAGR, driven by continuing growth in internet and TV advertising

TV remains second-biggest media channel for advertising after internet, although recording slower 2% increase in revenue compared with 4% CAGR over 2011-2016, as a result of growing competition from digital media

Revenue from internet advertising grows by 6%, supported by good internet connectivity, solid wireless internet infrastructure, and increase in mobile advertising in 2016

In 2016 advertising industry records 2% increase in revenue, fuelled by growing expenditure on digital and especially mobile advertising

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Advertising in South Korea: ISIC 743

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  • Brand portfolio
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  • Marketing and distribution strategies

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Headlines

Trends

Competitive Landscape

Prospects

Industry Overview

Chart 1 Production vs Nominal GDP 2001–2021
Chart 2 Producer Volume Index vs Producer Price Index 2001–2016
Table 1 Key Industry Indicators 2011–2016
Table 2 Key Industry Indicators: Annual Growth 2012–2016

Industry Sectors

Chart 3 Industry Sectors’ Growth Indices 2001–2021
Table 3 Production by Sector: Value 2011–2016
Table 4 Production by Sector: Annual Growth 2012–2016
Table 5 Production by Sector: Share of Total 2011–2016

Firmographics

Table 6 Number of Companies by Employment Size 2011–2016
Table 7 Number of Companies by Employment Size: Annual Growth 2012–2016
Table 8 Number of Companies by Employment Size: Share of Total 2011–2016
Table 9 Production by Employment Size 2011–2016
Table 10 Production by Employment Size: Annual Growth 2012–2016
Table 11 Production by Employment Size: Share of Total 2011–2016
Table 12 Industry Leaders: Company Production Shares in 2016

Import and Export

Chart 4 Import vs Export Growth 2001-2016
Table 13 Import and Export 2011–2016

Market and Buyers

Table 14 Key Market Indicators 2011–2016
Table 15 Key Market Indicators: Annual Growth 2012–2016

Households

Chart 5 Household Expenditure on Advertising vs GDP 2001–2021
Chart 6 Household Expenditure on Advertising vs Population 2001–2021
Table 16 Households: Key Statistics 2011–2016

Suppliers

Table 17 Supply Structure 2011–2016
Table 18 Supply Structure: Annual Growth 2012–2016
Table 19 Supply Structure:Share of Total 2011–2016

Labour Costs

Chart 7 Number of Employees vs Average Salary 2001–2016
Chart 8 Output per Employee vs Average Salary 2001–2016
Table 20 Key Statistics 2011–2016

Industry Attractiveness Index

Chart 9 Attractiveness Index of Advertising Among Other South Korea Industries
Chart 10 Binary Diagram of Attractiveness Index
Table 21 Attractiveness Index Composition

Attractiveness Index: Explanation

Future Outlook

Table 22 Forecasts 2017–2022

Definitions

Advertising
Press
Television
Radio
Outdoor
Internet and Other Advertising Means