Approach to Environmental Sustainability in Home Care

Delivery

This report comes in PPT.

Key findings

Consumer attitude towards climate change is evolving

Environmental consciousness continuous to grow among consumers globally. For many, the pandemic experience has re-emphasised the fact that individual behavior has a direct impact on the environment. More time spent at home revealed the amount of waste households accumulate over time. This growing base of conscious consumers demands for real sustainable solutions and guidance towards improving their environmental footprint.

Price as a barrier to broader adoption

Decisively green home care brands and products continue to only account for a small percentage of total sales in a highly commoditized industry. Many consumers are either unwilling or financially incapable of paying a premium for a more sustainable product. In addition, these products compete directly with efficacy as a consumer priority.

Sustainability goals are now profitable goals

Industry players have started to realize that achieving their sustainability targets can also translate into improving on profitability. At the end of the day, saving on resources, and cutting down on material use and waste reduces overall manufacturing cost. On-going supply chain issues paired with high net material inflation has made this relationship even more apparent.

Industry players set ambitious sustainability goals

All leading home care players have announced long-term sustainability goals. Emphasis is placed on reducing CO2 emissions across Scope 1-3, minimizing plastic waste through packaging innovation and improved recycling processes, the preservation of the planet’s finite water resources, and a more responsible sourcing of raw materials.