This briefing discusses the home care industry’s approach to environmental sustainability at a time of economic turmoil. Consumer demand for sustainable product solutions is growing. However, price remains a barrier to wider adoption. The industry has reached a point where being more sustainable equates to improving on profitability. The last section of this report provides a summary of the leading players’ sustainability goals and achievements to date.
This report comes in PPT.
Environmental consciousness continuous to grow among consumers globally. For many, the pandemic experience has re-emphasised the fact that individual behavior has a direct impact on the environment. More time spent at home revealed the amount of waste households accumulate over time. This growing base of conscious consumers demands for real sustainable solutions and guidance towards improving their environmental footprint.
Decisively green home care brands and products continue to only account for a small percentage of total sales in a highly commoditized industry. Many consumers are either unwilling or financially incapable of paying a premium for a more sustainable product. In addition, these products compete directly with efficacy as a consumer priority.
Industry players have started to realize that achieving their sustainability targets can also translate into improving on profitability. At the end of the day, saving on resources, and cutting down on material use and waste reduces overall manufacturing cost. On-going supply chain issues paired with high net material inflation has made this relationship even more apparent.
All leading home care players have announced long-term sustainability goals. Emphasis is placed on reducing CO2 emissions across Scope 1-3, minimizing plastic waste through packaging innovation and improved recycling processes, the preservation of the planet’s finite water resources, and a more responsible sourcing of raw materials.
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
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