Enjoy a 10% discount when you use the code EQLYSEP23 at checkout from the 20th to the 30th of September 2023

Luxury and Fashion Our global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies.

China's Wealth Set to Grow Despite Downside Risks

An Hodgson Profile Picture
An Hodgson Bio

China’s weight and influence in the global wealth landscape has increased spectacularly and is expected to continue over the medium to long term. Already in 2018, the country is home to the second-largest number of ultra-high net worth individuals (UHNWIs – adults with a net wealth exceeding US$50 million), behind only the U.S. China is also among the top 10 largest populations of high net worth individuals (HNWIs – adults with net worth of US$5.0 million – US$50 million).

A key driver of global wealth

In the baseline scenario – the most likely future outlook – the forecasts on China’s ultra-HNW, HNW and affluent segments for the coming years are fairly positive, despite falling exports and debt concerns causing some uncertainty.

Between 2018 and 2023, the ultra-HNW, HNW and affluent populations are set to expand by around 41% and the aggregate wealth of each of these segments is expected to increase by around 40%. These expansions are supported by a still-strong property market and the structural shift from manufacturing to services, technology and innovation, which underpin economic growth and wealth gains.

Net Wealth Distribution in China: 2018-2023

Source: Euromonitor International’s Income and Wealth Distribution Model

China to continue to enjoy personal wealth growth amid risks of trade war and global downturn

While baseline forecasts represent the most likely outcome, there is the probability of risk scenarios, such as the U.S.-China trade war or global downturn, that impact wealth projections in China.

Despite the focus of news reports on a U.S.-China trade war, the Chinese economy is relatively robust and resilient to rising trade tensions with the U.S., as it becomes more domestically and Asia Pacific centred. China is expected to see continued – albeit slowing – growth in ultra-HNW, HNW and affluent populations and their wealth amid a U.S.-China trade war in the period through to 2023.

A global downturn would have had a greater impact on China’s ultra-HNW, HNW and affluent population and wealth in that it causes their growth to decelerate more than in the U.S.-China trade war scenario.

However, wealthy and affluent Chinese are not expected to see their wealth to contract thanks to their lower exposure to the stock market. In the U.S. the wealthy population are exposed to financial markets and would thereby suffer wealth declines as a result of stock market losses in a global downturn.

Mercedes-Benz: Slowdown? What slowdown?

The German luxury automobile manufacturer Mercedes-Benz has enjoyed rising sales in China in 2018 and so far in 2019. This is extraordinary considering that car sales in the country in 2018 fell for the first time since 1990.

Thanks to rising sales, Mercedes-Benz took over Audi and BMW, its two main rivals in the country, and became the leader of China’s luxury market in 2018. Mercedes-Benz is poised to widen its sales lead by quickly expanding its line-up of locally-built models, including the first China-made electric vehicle, the EQC. As of 2019, 70% of its vehicles sold in the country were “Made in China, for China”.

Localisation has proved to be an effective strategy for Mercedes-Benz as it allows the brand to keep a finger on the pulse of wealthy Chinese consumers, adjust to their preferences and needs, tap into China’s continued wealth gains, and drive growth.

Interested in more insights? Subscribe to our content

Latest Insights

Travel is Back: What Does it Mean for Luggage?

Fátima Linares 25 September 2023

What Inflation Pressures Mean for Fashion Supply Chains Today

Marguerite Le Rolland 25 September 2023

MICAMx 2023

Euromonitor International 01 August 2023

Shop Our Reports

The Return of Travel and its Impact on Luggage Recovery

The luggage industry faced significant challenges during the pandemic, with sales plummeting in 2020. As COVID-19 restrictions eased in 2021, travel rebounded,…

View Report

World Market for Luxury Goods

The pandemic, cost-of-living crisis and inflation hikes continue to have an unprecedented impact on affluent populations, their wealth, and their spending…

View Report

Global Inflation Tracker: Q3 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More