I am dedicated to promoting thought leadership and delivering impactful insights that empower clients across industries to make informed commercial decisions.
An spearheads Euromonitor's consumer research agenda, advising clients across industries on economic and consumer trends.
Her expertise has been showcased at numerous prestigious business events and she has also been quoted in leading publications such as the Financial Times, Bloomberg, and CNBC. Prior to her career at Euromonitor, An worked at the BBC in London, and was a post-doctoral research fellow at Lund University in Sweden.
Approaching 2024, the consumer landscape remains dominated by a high degree of uncertainty. Although overall inflation is set to fall in 2024, core inflation – which excludes volatile food and energy prices – is expected to remain elevated. This is likely to force central banks to keep interest rates “higher for longer”, adversely impacting companies and consumers.
After decades of low inflation, companies and consumers worldwide are struggling to cope with the rising cost of living. As a result, businesses must navigate the new consumer reality, in which the focus is firmly on affordability, value, and the cost of living.