WEBSITE MAINTENANCE NOTICE – Scheduled maintenance will take place between 7:00 – 9:00 am UTC on December 2nd for essential updates. While service disruption is not anticipated, if you encounter any issues, please contact for assistance.

Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Key Takeaways from Cannes Lions Festival 2019

Euromonitor International  Profile Picture
Euromonitor International Bio

This year’s Cannes Lions Festival of Creativity, held in Cannes, France, was packed with major brand presence from every sector imaginable.

Key themes around diversity, inclusivity and equality were common discussion points through the five-day event. It was clear that brands wanted to find a way to connect to new audiences and meet the demands of a younger, tech-savvy and diverse consumer.

Actions not words

Brand activism was the main talking point in a session titles Taking a stand on divisive issues with Social Bite and P&G.

They stressed that brands should have a set of beliefs as their core value. Being an opportunist and jumping on hot topics of the moment is not the right approach. Brands should stand by their beliefs in the long term. There will be a risk in losing some consumer base, however, it will help brands to build a strong brand identity with a more loyal customer following from a long-term perspective.

Express, inspire and engage

American author Kwame Alexander introduced the concept of using ‘whitespace’ to allow freedom of curation in the session The inspiration of real storytelling.

Alexander used rhyme prediction to showcase this concept. He gave words to a poem and let the audience finish the line. This method enabled the audience to use their own intellect to interpret the story, allowed creative freedom and delivered the message in a more memorable way. Using this concept, brands can connect better with consumers by bringing words to life, using a multitude of media, music, graphics, etc to express, inspire and engage.

Meeting the demands of generation Z

As Generation Z’s purchasing power increases, it is vital for brands to understand and appeal to this consumer demographic. We have studied this consumer group and dissected their key traits, alongside case studies on how brands used strategic approaches to create the ultimate appeal to Generation Z.

For further insight, watch with our latest webinar Decoding Generation Z.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Affordability, Value and the Cost of Living: Where Do Opportunities Lie?

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in…

View Report

Consumer Market Flashpoints: Rising Inequality

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing…

View Report

Premiumisation in Pet Care: Inflation and Beyond

The premiumisation trend in the global pet care industry brings forth new opportunities for industry players. Inflationary pressures create a challenging…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More