In spite of the economic problems being experienced in some countries, which was exacerbated by the Coronavirus (COVID-19) restrictions in recent years, cat food sales have continued to grow in Latin America. Indeed, the home seclusion experienced during the pandemic has helped provide further impetus to the already growing cat populations across the region’s countries. With the humanisation of pets trend continuing to be seen, sales are expected to continue increasing over the forecast period.
This report comes in PPT.
Although many consumers in Latin America saw their spending power hit by the pandemic, cat food sales not only continued to grow across the region, but there was even a spike in demand for these products as cat populations increased due to higher rates of pet adoption for companionship during the extended periods of home seclusion in the pandemic. And, as the region was emerging from the worst of the pandemic, growth was still increasing at a very healthy rate in 2022.
Aiming to resolve a common problem reported by cat owners and promote good coexistence between humans and cats, Nestlé launched Pro Plan LiveClear dry food in Brazil, which helps control humans’ allergy to cats. It is a food with properties that reduce the active allergens in cats’ saliva. The company's product development team looked for a way to safely neutralise the active Fel d 1 in cats' saliva before it can spread to the environment, causing allergies.
E-commerce made strong gains during the pandemic, especially in 2020, as it benefited from home seclusion and the closures of some store-based retail outlets. However, in spite of continuing to grow in both 2021 and 2022, its overall regional share still remains at just below 10%. In Brazil and Colombia, pet shops and superstores lead retail distribution, while traditional grocery retailers are the main sales channel in Argentina, Mexico and Peru.
Cat food sales in Latin America are expected to record positive year-on-year growth rates over the forecast period. Cat populations continue to grow, and the humanisation and premiumisation trends will also be helping to drive the cat food performance in the coming years, when wet cat food and cat treats and mixers will be recording stronger growth than dry cat food, although dry cat food will continue to dominate overall sales.
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