Asian consumers underspend on traditional toy and games compared to other regions. Why are Asians not buying traditional toys, and will the apparent negative connotations of play change over the forecast period?
This report comes in PPT.
Household expenditure on traditional toys and games in Asia Pacific is only around half that in Latin America and Eastern Europe
While spending on traditional toys and games is low in Asia Pacific, consumers spend 50% more on video games than consumers in Latin America and Eastern Europe.
Asian parents are often reluctant to spend on toys, as they want their children to devote more time to more useful activities, like study and other enrichment classes.
Millennials are typically better educated and enjoy higher incomes than older, more experienced workers, which is regarded as justifying their parents putting academic success ahead of playtime.
New jobs that require creativity will increasingly come to the fore, which is likely to favour toys that can help foster and develop creativity skills.
This is the aggregation of traditional toys and games and video games.
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