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Strategy Briefing

Coffee in Asia Pacific

Jul 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As the second-fastest growing region for coffee and the lowest per capita expenditure, there remains much opportunity for growth. Asia Pacific highlights the growth opportunity in fresh coffee, with the opening of speciality cafés as well as rising incomes. Meanwhile, instant coffee is expected to maintain its appeal to consumers seeking affordability and convenience.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Fresh coffee set to gain traction in Asia Pacific

Similar to Western Europe, the influence of speciality coffee shops and the increasing appeal of fresh coffee has led to the growth of fresh coffee in retail channels. In 2017, fresh coffee volume consumption grew to 50% of overall coffee, which is attributed to the high preference for fresh coffee in leading markets of Japan, Indonesia and South Korea.

Japan retains market leadership in coffee

Japan continues to be the leading market for coffee, due to wide availability of instant coffee in sachet packaging and fresh coffee appealing to consumers with busy lifestyles. Nonetheless, emerging markets such as Indonesia and the Philippines continue to observe strong growth in instant coffee due to its affordability, wide variety and easy preparation.

Nestlé continues to dominate despite competition from regional players and café brands

Despite Nestlé dominating the coffee market in Asia Pacific, local players such as Kapal Api Group from Indonesia pose competition due to their increasing marketing efforts and extensive distribution network. Furthermore, local companies and speciality coffee shops have launched products in retail, offering fresh coffee variants such as drip coffee and fresh ground coffee pods to appeal to the growing sophistication of consumers, especially in developed markets, including South Korea.

Both fresh and instant coffee set to grow over forecast period

Both fresh and instant coffee is set to grow over the forecast period. While fresh coffee is expected to record higher growth due to the spill-over from speciality coffee into retail, instant coffee will maintain its appeal due to its convenience, amid stiff competition within the category.

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Introduction

Scope

Key findings

Regional Overview

Asia Pacific is the second fastest growing region in coffee

Coffee remains a staple amid slowdown

Instant coffee continues to dominate across most markets

Instant coffee continues to gain traction in emerging markets

Instant coffee fuels growth in emerging and developed markets

South Korea and Taiwan register decline for instant coffee

Influence of coffee shops in retail

Traditional grocery stores remain the key retail channel for coffee

Increasing appeal of convenience stores to on-the-go consumption

Leading Companies and Brands

Small high-end brands pose competition to incumbent players

Further consolidation in the category to increase presence in the region

Regional companies continue to dominate their domestic markets

Regional brands continue to expand through distribution networks

Forecast Projections

Most markets are set to observe modest growth over the forecast period

Instant coffee and fresh coffee to continue growing together

Growth of coffee in retail set to continue over the forecast

Country Snapshots

Japan: market context

Japan: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

China: market context

China: competitive and retail landscape

India: market context

India: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Hong Kong: market context

Hong Kong: competitive and retail landscape

Kazakhstan: market context

Kazakhstan: competitive and retail landscape

Uzbekistan: market context

Uzbekistan: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

Pakistan: market context

Pakistan: competitive and retail landscape

Azerbaijan: market context

Azerbaijan: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Coffee in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Fresh coffee set to gain traction in Asia Pacific

Japan retains market leadership in coffee

Nestlé continues to dominate despite competition from regional players and café brands

Both fresh and instant coffee set to grow over forecast period

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Asia Pacific is the second fastest growing region in coffee

Coffee remains a staple amid slowdown

Instant coffee continues to dominate across most markets

Instant coffee continues to gain traction in emerging markets

Instant coffee fuels growth in emerging and developed markets

South Korea and Taiwan register decline for instant coffee

Influence of coffee shops in retail

Traditional grocery stores remain the key retail channel for coffee

Increasing appeal of convenience stores to on-the-go consumption

Leading Companies and Brands

Small high-end brands pose competition to incumbent players

Further consolidation in the category to increase presence in the region

Regional companies continue to dominate their domestic markets

Regional brands continue to expand through distribution networks

Forecast Projections

Most markets are set to observe modest growth over the forecast period

Instant coffee and fresh coffee to continue growing together

Growth of coffee in retail set to continue over the forecast

Country Snapshots

Japan: market context

Japan: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

China: market context

China: competitive and retail landscape

India: market context

India: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Hong Kong: market context

Hong Kong: competitive and retail landscape

Kazakhstan: market context

Kazakhstan: competitive and retail landscape

Uzbekistan: market context

Uzbekistan: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

Pakistan: market context

Pakistan: competitive and retail landscape

Azerbaijan: market context

Azerbaijan: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained