Following significant growth in small appliance sales, driven by home seclusion during the pandemic, major appliance players are looking to capitalise on consumer demand by entering or re-entering the small appliance market. Small appliances that reduce cognitive and physical effort, provide value from advances in connectivity, and are central to healthy and hygienic home systems are projected to experience strong growth in the forecast period.
This report comes in PPT.
Small appliances growth is being fuelled by greater market fragmentation and innovation, expanding price ranges that tap into both high-income households and those seeking affordable solutions, as well as consumer investment in healthy and hygienic homes.
Appliances that are instrumental parts of the healthy and hygienic home are seeing the greatest advances in innovation and opportunities for healthy growth. Home automation also continues to offer opportunities for value-added innovation, especially in high-income households.
Brands that touch multiple points of the healthy eating and hygienic home systems, rather than focusing on a single product and its stand-alone singular functionality, increase consumer value add and tap into revenue-generating opportunities across various points of the system.
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.See All of Our Definitions
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