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Strategy Briefing

Competitor Strategies in Luxury Goods

Dec 2019

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Strategies in luxury companies have been evolving in recent years under the impact of digitalisation and changing consumer values. Despite threats of a trade war and global economic uncertainty, the outlook for luxury companies overall remains optimistic. Recent M&As in the sector point to a robust future with many of these deals taking place with e-commerce and tech companies as digital continues to be a major factor in all global markets and retailers continue their expansion in this area.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Outlook for luxury players remains stable

Despite looming threats of a trade war and increased global economic uncertainty, the outlook for luxury goods players overall remains optimistic. Recent M&As in the sector point to a robust future for key players in the personal luxury goods and hospitality sector.

Consumers drive corporate sustainability strategies

Consumers worldwide are becoming more sophisticated and demanding. Rising incomes and expanding middle classes are building confidence among consumers. Young, urban consumers are seeking out new and sustainable luxury products and experiences with more services and products than ever created specifically to serve consumer preferences.

M&A activity moves into technology and digital

Technology continues to be a major factor in all global markets. Luxury corporates are embracing the mobile channel and personalisation of product offerings. By collecting and analysing big data and building consumer profiles, brands aim to improve the overall user and customer experience. We have seen an increase in M&A deals with e-commerce companies, as luxury retailers continue their expansion in this area.

Experiential luxury

Creating experiences that surround the brand through the customer journey act as a tool against declining loyalty. Luxury companies are embracing their fun and creative side, looking to optimise the services they provide to their consumers and are moving further towards full-blown immersive experiences.

M&A activity outside the personal luxury goods sector

M&A activity outside the personal luxury goods sector indicates growing interest in cross-industry synergies. Luxury goods conglomerates such as LVMH and Kering continue to bet on acquisitions to expand their product or brand portfolios and tap into other market segments as well as diversify their operations.

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Introduction

Scope

Key findings

State of Play for Luxury Corporates

Total luxury sales in excess of USD1 trillion in 2019

Income differential key to luxury corporate performance

Global wealth in 2018: an overview

The wealthiest 1% remain the mainstay of global revenue for key players

Key luxury and wealth markets remain focal point to brand revenue

Chinese wealthy boast high average wealth among key markets…

…and remain a key target for luxury players

China and US biggest contributors to value over 2020-2024

Corporate Landscape Overview

Top 10 luxury players continue to dominate the competitive landscape

Healthy top-line sales results from global top 10 luxury players

Top 10 luxury companies clear determinants for industry health

Corporate consolidation varies widely across luxury categories

Growth performance remains mixed for key luxury corporates

A tale of two growth stories: Luxury cars vs personal luxury goods

Turbulent times for luxury car brands amid a global downturn

Millennials and Gen Z remain a core target for luxury players

LVMH makes brave move to acquire Tiffany in biggest deal ever

LVMH leadership across top countries and categories

Luxury goods giant LVMH further consolidates its global presence

LVMH shows off its muscle as a leading contender in all categories

Corporate Landscape in Experience

Experiential luxury players enjoy rapid growth

Luxury hotels: small in number but large in capital

IHG in M&A mode, pushing further into the luxury space

LVMH extends across “ultimate” hospitality with Belmond acquisition

Corporate Landscape in Sustainability

Sustainability remains a basic principle for luxury corporate strategy

Luxury brand reputation helping to drive sustainability

Luxury businesses stepping up to fight climate change

Luxury CEOs becoming leading activists in sustainability

Corporate Landscape in Digital

Luxury corporates invest heavily in their digital strategy models

Burberry uses innovative technology to go “back to basics”

Connected consumers in action: Mandarin Oriental's “digital detox”

Competitive Outlook

Outlook remains optimistic based on companies’ first half results

Sales revenue sheltered as 10 million join the ranks of the wealthy

Outlook for wealth expansion rates by segment in the 10 largest markets

Asia Pacific will continue to spearhead luxury sales led by cars

US-China trade war escalation unlikely to derail corporate growth

Hong Kong remains a luxury tourism hub but headwinds on horizon

Luxury travel health prognosis paramount for key luxury players

Destination movers and shakers continue to affect retail landscape

Chinese tourists will remain key spenders for global luxury retailers

Opportunities and challenges for luxury goods companies

Report Definitions

Definitions

Why buy this report?

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Megatrends

Strategy Briefing

Competitor Strategies in Luxury Goods

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Outlook for luxury players remains stable

Consumers drive corporate sustainability strategies

M&A activity moves into technology and digital

Experiential luxury

M&A activity outside the personal luxury goods sector

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

State of Play for Luxury Corporates

Total luxury sales in excess of USD1 trillion in 2019

Income differential key to luxury corporate performance

Global wealth in 2018: an overview

The wealthiest 1% remain the mainstay of global revenue for key players

Key luxury and wealth markets remain focal point to brand revenue

Chinese wealthy boast high average wealth among key markets…

…and remain a key target for luxury players

China and US biggest contributors to value over 2020-2024

Corporate Landscape Overview

Top 10 luxury players continue to dominate the competitive landscape

Healthy top-line sales results from global top 10 luxury players

Top 10 luxury companies clear determinants for industry health

Corporate consolidation varies widely across luxury categories

Growth performance remains mixed for key luxury corporates

A tale of two growth stories: Luxury cars vs personal luxury goods

Turbulent times for luxury car brands amid a global downturn

Millennials and Gen Z remain a core target for luxury players

LVMH makes brave move to acquire Tiffany in biggest deal ever

LVMH leadership across top countries and categories

Luxury goods giant LVMH further consolidates its global presence

LVMH shows off its muscle as a leading contender in all categories

Corporate Landscape in Experience

Experiential luxury players enjoy rapid growth

Luxury hotels: small in number but large in capital

IHG in M&A mode, pushing further into the luxury space

LVMH extends across “ultimate” hospitality with Belmond acquisition

Corporate Landscape in Sustainability

Sustainability remains a basic principle for luxury corporate strategy

Luxury brand reputation helping to drive sustainability

Luxury businesses stepping up to fight climate change

Luxury CEOs becoming leading activists in sustainability

Corporate Landscape in Digital

Luxury corporates invest heavily in their digital strategy models

Burberry uses innovative technology to go “back to basics”

Connected consumers in action: Mandarin Oriental's “digital detox”

Competitive Outlook

Outlook remains optimistic based on companies’ first half results

Sales revenue sheltered as 10 million join the ranks of the wealthy

Outlook for wealth expansion rates by segment in the 10 largest markets

Asia Pacific will continue to spearhead luxury sales led by cars

US-China trade war escalation unlikely to derail corporate growth

Hong Kong remains a luxury tourism hub but headwinds on horizon

Luxury travel health prognosis paramount for key luxury players

Destination movers and shakers continue to affect retail landscape

Chinese tourists will remain key spenders for global luxury retailers

Opportunities and challenges for luxury goods companies

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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