The Czech Republic is set to experience depopulation from 2024-2040 as a result of natural decrease and negative net migration in 2023-2027. Rapid growth in older age groups and a dwindling workforce over this timeframe will impact consumer trends and put more pressure on state resources. Urbanisation will continue to be swift, while Prague remains the dominant city. Nevertheless, the Czech Republic’s relative prosperity means that it should remain an attractive consumer market despite challenge
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