Financial Cards and Payments in Latin America

February 2024

Ongoing trends continued to be seen in 2023, with the use of cash declining and the digital transformation of financial cards and payments markets in the region a major theme in Latin America. Be it the Pix instant payments system in Brazil or the impending arrival of Apple Pay in Chile, the financial future looks digital, even if cash remains important in a number of markets and financial inclusion rates still need some work in certain countries, eg Mexico or Peru.

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Key Findings

Drive to move consumers away from cash in Argentina

With ongoing high inflation and a government policy of not issuing higher denomination bills to help combat it, the trajectory of electronic payments appears promising in Argentina. The drive to promote the adoption of virtual wallets and digital transfers, including the Central Bank’s Transfer 3.0 initiative, allowing payment of any QR code using any wallet, is further fuelling the use of non-cash payments.

Pix expanding beyond Brazil

Brazil’s Central Bank-backed Pix instant payments system is seen as having transformed the country’s financial landscape. Now, the Central Bank has plans to expand Pix’s coverage to other countries, starting with Argentina. This cross-border expansion suggests the potential for Pix to become a regional force in Latin America’s evolving payment landscape.

Digital transformation as a means of boosting financial inclusion

The unbanked population in Mexico was still more than 30% in 2023, but digital transformation is seen as heralding a revolution in financial inclusion. The emergence of neobanks offering accessible cards is empowering marginalised populations by simplifying banking prerequisites, with digital transformation and financial inclusion seen as being intricately woven together.

Pre-paid cards and mobile payments flourishing in Chile

Pre-paid cards continue to record rapid growth in Chile, offering financial access to a wider audience, including the unbanked and immigrants to this country. At the same time, mobile payments are flourishing, with a substantial proportion of Chileans opting for app-based payments. Looking ahead, there is significant belief that mobile payments will become the preferred choice for many local consumers over the forecast period.

 

Scope
Key findings
Latin America has the fourth highest regional card payment transactions
Positive but slowing growth expected in the coming years
Personal payment transactions growth to slow slightly in Latin America
Big drop in personal paper payment transactions seen in 2020
Brazil Central Bank’s Pix instant payment system has been driving electronic payment growth
Credit cards driving growth in Brazil, the region’s biggest market
Proximity mobile payments more dynamic, remote mobile payments continue to dominate
Enhanced security helping to persuade Mexican consumers to adopt digital payments
Inflation drives Argentinian consumers from cash to cards
Electronic direct/ACH transactions more dynamic, but more new value added by cards
Credit and debit cards dominate the new value added over 2018-2023
Extremely concentrated card operators competitive landscape in Latin America
Visa gaining share in Latin America at the end of the review period
Visa, Mastercard and American Express present across the region
Pix has the potential to become a regional force in the payments landscape
Positive but slowing growth expected for card payment transactions value over 2023-2028
Possible elimination of interest-free instalment payments on credit cards in Brazil?
Personal paper payment transactions expected to continue declining
Personal electronic direct/ACH transactions will continue gaining ground
Mobile proximity payments will record the strongest forecast period CAGR…
…but remote payments will continue to dominate m-commerce transactions value
Argentina: Market Context
Argentina: Card Payments and Competitive Landscape
Argentina: Consumer Payments and M-commerce
Brazil: Market Context
Brazil: Card Payments and Competitive Landscape
Brazil: Consumer Payments and M-commerce
Chile: Market Context
Chile: Card Payments and Competitive Landscape
Chile: Consumer Payments and M-commerce
Colombia: Market Context
Colombia: Card Payments and Competitive Landscape
Colombia: Consumer Payments and M-commerce
Mexico: Market Context
Mexico: Card Payments and Competitive Landscape
Mexico: Consumer Payments and M-commerce
Peru: Market Context
Peru: Card Payments and Competitive Landscape
Peru: Consumer Payments and M-commerce

Consumer Finance

This is the aggregation of ATM, charge, credit, debit, e-purse and retail cards. Note that smart cards are not included in financial cards.

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