The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJul 2019
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Beverages dominate glass packaging in Western Europe, with beer taking the leading role. Glass is relevant across a number of categories, largely as a result of its innate premium connotations. In beverages, glass is receiving a boost from the ongoing consumer shift towards higher quality products which are perceived as authentic or natural; glass is seen to exemplify these qualities. However, alternative formats, such as metal cans, are presenting a growing challenge in the premium segment.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Western Europe is a key region for glass packaging - the second largest globally in volume terms. Germany leads regional volumes as a result of the market’s high consumption of beer. Beverages are the main application for glass packaging in Western Europe, with beer accounting for 39% of overall glass volumes.
Glass bottles contribute the vast majority of overall glass volumes in Western Europe - a situation that has seen very little change over the review period. Glass jars account for a smaller share, mainly through food packaging. Glass bottles slightly outperformed jars in the region over 2013-2018; both recorded minor growth.
The strength of the premiumisation trend in Western Europe brings particular opportunities for glass. In drinks especially, there is an ongoing shift towards high quality products with a focus on authenticity and “natural” credentials. Glass is seen as exemplifying these qualities. The canned format, however, is a rising premium competitor in drinks.
Traditional metal crowns dominate closures in beer, and therefore glass packaging overall due to the high volumes involved in beer. Metal screw closures have been gradually gaining share in wine at the expense of corks; the former benefits from the ease with which they allow bottles to be resealed and the fact they avoid any danger of cork taint.
Beverage packaging is expected to see positive performance in the majority of markets over 2018-2023. However, leading market, Germany is set to record a slight decline. The rising prominence of environmental issues and growing consumer health awareness will play key roles in shaping glass packaging over the forecast period.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.