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Strategy Briefing

Glass Packaging in Western Europe

Jul 2019

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Beverages dominate glass packaging in Western Europe, with beer taking the leading role. Glass is relevant across a number of categories, largely as a result of its innate premium connotations. In beverages, glass is receiving a boost from the ongoing consumer shift towards higher quality products which are perceived as authentic or natural; glass is seen to exemplify these qualities. However, alternative formats, such as metal cans, are presenting a growing challenge in the premium segment.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Beverage packaging leads the way

Western Europe is a key region for glass packaging - the second largest globally in volume terms. Germany leads regional volumes as a result of the market’s high consumption of beer. Beverages are the main application for glass packaging in Western Europe, with beer accounting for 39% of overall glass volumes.

Bottles outperform jars

Glass bottles contribute the vast majority of overall glass volumes in Western Europe - a situation that has seen very little change over the review period. Glass jars account for a smaller share, mainly through food packaging. Glass bottles slightly outperformed jars in the region over 2013-2018; both recorded minor growth.

Premiumisation brings promise

The strength of the premiumisation trend in Western Europe brings particular opportunities for glass. In drinks especially, there is an ongoing shift towards high quality products with a focus on authenticity and “natural” credentials. Glass is seen as exemplifying these qualities. The canned format, however, is a rising premium competitor in drinks.

Metal crown closures benefit from the high volumes in beer

Traditional metal crowns dominate closures in beer, and therefore glass packaging overall due to the high volumes involved in beer. Metal screw closures have been gradually gaining share in wine at the expense of corks; the former benefits from the ease with which they allow bottles to be resealed and the fact they avoid any danger of cork taint.

Growing significance of key global trends

Beverage packaging is expected to see positive performance in the majority of markets over 2018-2023. However, leading market, Germany is set to record a slight decline. The rising prominence of environmental issues and growing consumer health awareness will play key roles in shaping glass packaging over the forecast period.

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Introduction

Scope

Key findings

Regional Overview

Western Europe holds second place for glass packaging globally

Bottles overshadow jars in glass

Improvement expected

Germany dominates due to the high volumes in beer

Water packaging drives strong glass growth in Turkey

Considerable divergence across the region

Cross-industry trends make their mark in packaging

Beverages dominate glass packaging

Beer leads the way in alcoholic drinks

Growing demand for resealable closures in soft drinks

Metal screw closures present a rising threat to corks

Less is more: small pack sizes gain popularity in beauty

Single-serve formats on the rise in wine

Limited role for returnables in most – but not all – markets

Forecast Projections

Beverages packaging: challenges brewing in leading market

Beverages packaging: beer drags down forecast in Germany

Food packaging: Turkey to lead growth in percentage terms

Food packaging: tradition supports positive perceptions of glass

Home care packaging: UK stands out amid decline or stagnation

Beauty and personal care packaging: a generally bright outlook

Home care and beauty and personal care packaging

Country Snapshots

France: market context

France: competitive and retail landscape

German: market context

Germany: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Switzerland: market context

Switzerland: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

UK: market context

UK: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Glass Packaging in Western Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Beverage packaging leads the way

Bottles outperform jars

Premiumisation brings promise

Metal crown closures benefit from the high volumes in beer

Growing significance of key global trends

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Western Europe holds second place for glass packaging globally

Bottles overshadow jars in glass

Improvement expected

Germany dominates due to the high volumes in beer

Water packaging drives strong glass growth in Turkey

Considerable divergence across the region

Cross-industry trends make their mark in packaging

Beverages dominate glass packaging

Beer leads the way in alcoholic drinks

Growing demand for resealable closures in soft drinks

Metal screw closures present a rising threat to corks

Less is more: small pack sizes gain popularity in beauty

Single-serve formats on the rise in wine

Limited role for returnables in most – but not all – markets

Forecast Projections

Beverages packaging: challenges brewing in leading market

Beverages packaging: beer drags down forecast in Germany

Food packaging: Turkey to lead growth in percentage terms

Food packaging: tradition supports positive perceptions of glass

Home care packaging: UK stands out amid decline or stagnation

Beauty and personal care packaging: a generally bright outlook

Home care and beauty and personal care packaging

Country Snapshots

France: market context

France: competitive and retail landscape

German: market context

Germany: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Switzerland: market context

Switzerland: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

UK: market context

UK: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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