Athens remains Greece’s most economically active city, due to its position in terms of population size, consumer expenditure and disposable income. Moreover, Larissa holds the highest potential for future economic expansion, based on expected GDP growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slowdown and the impact of tight financial conditions. In the longer run, Greece’s cities are set to face ageing populations.
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Overview:
Greece Cities Review is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.
Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport
Greece Cities Review helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.
The Greece Cities Review market research report includes:
- Major Greece cities scorecard
- Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
- Historic data on population, consumer expenditure, digital consumer and other indicators
- Five-year forecasts of trends and city growth
The Greece Cities Review in Greece report answers:
- How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
- Which cities will be the fastest growing in Greece?
- What is the consumer market potential in specific cities?
- Which cities in Greece have the largest number of wealthy consumers?
- How does the city affordability differ across country and region?
- How does labour productivity differ across cities?
- What is the household profile in different cities?
Greece Cities Review
HEADLINES
Patras to record the fastest increase of senior population in Greece
Patras poised for the strongest increase in internet connectivity rates among other cities in Greece
Athens to offer the highest disposable income in Greece
Consumers in Thessaloniki continue to face high levels of unemployment
Athens to remain the largest contributor to Greece’s economy by 2028
Passenger cars in use increased in Athens
Buy Cities reports to:
- Gain competitive intelligence about cities
- Track key cities trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.
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