Hand sanitisers will remain relevant globally thanks to COVID-19. North America and Europe remain the largest markets, but emerging markets such as Middle East and Africa see the highest growth, benefiting from the offer of on-the-go frequent hygiene for cleanliness and illness/disease prevention. Aided by government, health institutions, organisations, brands and consumer awareness, a wide range of well-regulated, efficient formulas at various prices will increase hand sanitisers’ penetration.
This report comes in PPT.
The COVID-19 pandemic led to increased focus on sanitising. Governments, healthcare institutions and hygiene companies ensured they conveyed the message to consumers and businesses on how crucial washing hands, sanitising hands, and disinfecting the environment around people is for prevention of severe breakouts of illnesses and diseases.
While North America and Western Europe accounted for the largest market sizes in value terms for hand sanitisers, emerging market countries of Middle East and Africa are set to see the highest growth opportunities. As the variety of hand sanitisers increases, it is expected to become more convenient to purchase in terms of availability and various price points.
Consumers will use hand sanitisers for quickly cleaning hands regularly to avoid getting sick frequently. With countries with water shortages and unavailability of resources, governments and organisations such as WHO raise awareness and ensure readily available, easy-to-purchase hand sanitiser at competitive price points. This will lead to overall better control of hygiene and disease outbreaks, and may contribute to control in healthcare costs as well.
While peaks for liquid hand soaps and hand sanitisers usually happen during outbreaks of illnesses and diseases, and consumers do not expect any severe ones like COVID-19 again soon, the growth rate during the forecast period is expected to slow down naturally compared to 2020. However, being more prepared, consumer awareness of overall hygiene and habit persistence of daily sanitiser usage will be the largest drivers to influence future demand.
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