Hand Sanitisers: The Story Ahead

Delivery

This report comes in PPT.

Key Findings

Hand sanitisers to remain an integral part of a new normal due to increased awareness

The COVID-19 pandemic led to increased focus on sanitising. Governments, healthcare institutions and hygiene companies ensured they conveyed the message to consumers and businesses on how crucial washing hands, sanitising hands, and disinfecting the environment around people is for prevention of severe breakouts of illnesses and diseases.

Emerging markets such as Middle East and Africa to provide growth opportunities

While North America and Western Europe accounted for the largest market sizes in value terms for hand sanitisers, emerging market countries of Middle East and Africa are set to see the highest growth opportunities. As the variety of hand sanitisers increases, it is expected to become more convenient to purchase in terms of availability and various price points.

Convenient, on-the-go sanitising for hygiene needs and preventing illnesses

Consumers will use hand sanitisers for quickly cleaning hands regularly to avoid getting sick frequently. With countries with water shortages and unavailability of resources, governments and organisations such as WHO raise awareness and ensure readily available, easy-to-purchase hand sanitiser at competitive price points. This will lead to overall better control of hygiene and disease outbreaks, and may contribute to control in healthcare costs as well.

While demand stabilises, habit persistence and awareness influence demand

While peaks for liquid hand soaps and hand sanitisers usually happen during outbreaks of illnesses and diseases, and consumers do not expect any severe ones like COVID-19 again soon, the growth rate during the forecast period is expected to slow down naturally compared to 2020. However, being more prepared, consumer awareness of overall hygiene and habit persistence of daily sanitiser usage will be the largest drivers to influence future demand.