Innovation: Food and Beverage in Canada

November 2023

This report provides insights into product innovation in Canada, analysing data from Euromonitor International’s Innovation Platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

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Overview:

This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in Canada report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in Canada report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Scope
Passport Innovation overview
Euromonitor International Passport Innovation
Approximately half of detected launches were global premiers in Canada in 2022
Packaged food led country launches in 2022, with a focus on healthier positionings
New launches in Canada in 2022: Soft drinks and hot drinks
New launches in Canada in 2022: Packaged food, alcoholic drinks and pet care
New brand launches in Canada focused on ingredients and premiumisation
Barbet offers flavoursome sparkling water with a brand that supports local charities
Barbet launches in Canada through wellness platform Well.ca
Over 40% of sub-brand launches were detected in packaged food
Real Food Bars align with rising health trend, while offering local produce
Made With Local is first seen globally in Canada through retailer London Drugs
Well.ca accounted for 35% of detected launches in food and beverage
Passport innovation methodology
Passport innovation industry coverage
Passport innovation country coverage
Passport innovation retailer coverage
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Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet

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