Innovation: Food and Beverage in Australia

November 2023

This report provides valuable insights into product innovation in Australia, analysing data from Euromonitor’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and subbrand launch activity.

USD 1,325
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Overview:

This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in Australia report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in Australia report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Scope
Passport innovation overview
Euromonitor innovation definitions
Almost 60% of launches were first seen in Australia in 2022
Continued focus on health and wellness in Australia reflected in detected launches
New launches in Australia in 2022: Soft Drinks and Hot Drinks
New launches in Australia in 2022: Packaged Food, Alcoholic Drinks, Pet Food
Packaged food-led detected brand-level launches in Australia in 2022
MOOD offers a range of tea with natural ingredients to support positive mental health
MOOD offers its functional tea through retailer Woolworths
Innovation in subbrand launches focuses on sustainability and fortified ingredients
Absolute Holistic offers raw, natural ingredients to align with demand for natural pet food
Absolute Holistic Raw Stew launches on pet specialist platform
Woolworths and Kogan remain key players in the Australian F&B market in 2022
Passport innovation methodology
Passport innovation industry coverage
Passport innovation country coverage
Passport innovation retailer coverage
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Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet

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