Innovation: Food and Beverage in the Netherlands

November 2023

This report provides valuable insights into product innovation in the Netherlands, analysing data from Euromonitor’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and subbrand launch activity.

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Overview:

This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in Netherlands report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in Netherlands report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Scope
Passport Innovation overview
Euromonitor Innovation definitions
Approximately 30% of 2022 launches in F&B are first detected globally in the Netherlands
Almost half of launches detected in 2022 in the Netherlands are in packaged food
New launches in the Netherlands in 2022: Soft Drinks and Hot Drinks
New launches in the Netherlands in 2022: Packaged Food, Alcoholic Drinks, Pet Food
Health-conscious launches peak in Q1 2022 as consumers start new year
Ben & Jerry’s offers plant-based ice cream in response to growing consumer demand
Ben & Jerry's Berry Revolutionary is launched in the Netherlands in supermarket Hoogvliet
2022 Netherlands subbrand launches align with rising health and wellness trends
Edgard & Cooper offers nutrient-dense variant made from real fish
Edgard & Cooper’s subbrand launches in the Netherlands through Pet's Place
Albert Heijn accounts for approximately a quarter of new product launches in 2022
Passport Innovation methodology
Passport Innovation industry coverage
Passport Innovation country coverage
Passport Innovation retailer coverage
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Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet

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