Oceane Nguyen Senior Analyst
singapore
English, Vietnamese
About Oceane
Oceane is responsible for research in the Philippines and Vietnam, but also leads data diligence across Southeast Asian markets.
Expertise
Oceane specialises in the food, beverage and tobacco industries. She employs multi-source approaches to improve data quality, including cross-industry comparisons with beauty and fashion, as well as macroeconomic indicators, such as inflation and income levels. Oceane has considerable depth of research experience, including a keen interest in consumer health and beauty and personal care industries. Her knowledge and understanding have seen her develop perceptive thought leadership in emergent food and nutrition topics; one notable example being the concept of Mindful Eating, which is a good illustration of her utilising cross-industry knowledge, with observations also relevant to beauty and consumer health.
Related to Alcoholic Drinks
What Product Survival Analysis Reveals About Health Claims in Soft Drinks
31 Jul 26Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
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Drinks at the National Restaurant Association Show - Key Takeaways
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Top Five Trends Shaping the Hot Drinks Industry in 2026
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Tristan Höver