Alexandre Loeur Research Manager
london
French
About Alexandre
Alexandre is a Research Manager at Euromonitor International. He now oversees research for the home and technology industries for countries covered from our London office (the UK, France, Spain, Portugal, Italy, Belgium, the Netherlands, Greece and Ireland).
Alexandre previously worked on drinks and tobacco industries between 2015-2021 covering Western Europe. He has also led research on a range of other industries from the company's London office. Alexandre has previous experience presenting at industry events, with a specialist focus on the coffee industry, and has extensive knowledge in the nicotine, alcoholic and non-alcoholic drinks industries.
Recently Published Work
Navigating Inflation: How to Win in Private Label – Lessons from France, Germany and the UK
Alexandre Loeur
Private label products – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in 2022. This is changing in 2023. This briefing analyses the reasons for the lukewarm performance of private label in 2022, how 2023 is different, and outlines key steps to capitalise on the positive tailwinds to win in private label going forward.
Hybrid Working Podcast Series: Impact on Consumer Appliances, Electronics, Home Improvement and Gaming
Alexandre Loeur
The third in a series that explores how hybrid working has impacted several industries across Western Europe. In this episode we turn our attention to what it means for industries like consumer electronics and appliances, home improvement & gardening, toys & video games, and hygiene. Euromonitor’s Alexandre Loeur is joined by Veronika Kandusova, Per Brandberg and Miles Agbanrin. They discuss how the music and sports industry turned to gaming to engage with consumers, how people transformed their homes into workspaces, gyms or entertainment hubs and assess if these changes are here to stay.
Nicotine Pouches: The Next Big Thing in Nicotine Delivery?
Alexandre Loeur
Nicotine pouches are made of microcrystalline cellulose and most importantly, are tobacco free. They contain added nicotine, the active stimulant in the tobacco leaf, and look much like gum that the consumer puts under their lip. The nicotine is then…