Benjamin Bahena Research Analyst
chicago
English, Spanish
About Benjamin
Benji has been involved in various projects ranging from US consumer foodservice, to home improvement goods and interstate trade impacts.
Benji conducts research across several industries advising on domestic and international trends. Benji holds a master's degree in Energy and Sustainability from Northwestern University's Trienens Institute for Sustainability and Energy.
Recently Published Work
NRA 2026: Taste and Health Claims Proliferate but Value Remains Key
23 Jun 26Affordability is the biggest question on everyone’s mind. As of mid-2026, inflationary pressures persist, consumers are unhappy, birth rates are low, and tourism to the US has plummeted. The US-Iran war has become a months-long global oil shock that has yet to fully trickle down through the global supply chain. Many consumers are struggling; those who can afford to are seeking out permissible indulgences. The National Restaurant Association (NRA) show saw the results of these drivers on display, as manufacturers look to eke out what profits they can in difficult economic circumstances.
Benjamin Bahena
World Cup Effects on Consumer Foodservice in Mexico and the US
11 May 26As the FIFA World Cup approaches, leading foodservice and delivery players are rolling out strategies to capture consumption beyond the stadium, recognising that most viewing will take place in homes, offices, bars, and restaurants.
Benjamin Bahena
US Heat Pump Adoption Continues to Rise Amid Shifting Policy Support
25 Feb 26Despite lagging behind European adoption rates, heat pumps in the US have outsold traditional gas furnaces annually since 2021, according to RMI (formerly Rocky Mountain Institute). Since 2015, the Energy Information Administration has reported higher residential HVAC activity each year. With cooling rates increasing due to higher average global temperatures, heat pumps have two points in their favour.
Benjamin Bahena