Erwin Henriquez

Erwin Henriquez Consultant

Soft Drinks | Alcoholic Drinks | Cannabis | The Intersection Between Functionality and Consumption Occasions | The Impact of Regulation on Healthy Consumption


About Erwin

Erwin is a Consultant at Euromonitor International with a focus on the drinks and tobacco industries. Based in Chicago, he has more than four years of experience in the industry.

Erwin works closely with in-country analysts in 16 countries in the Americas to ensure top class research for the drinks and tobacco industry.

Erwin advises clients across the soft drinks and alcoholic drinks industries. Producing analysis of the most relevant trends for the industry, such as the intersection between functionality and consumption occasions, the impact of regulation on healthy consumption trends and the search for value through premium products.

Erwin also contributes to cannabis market research in the region, especially in the US, and writes on the main opportunities and challenges facing the industry.