Felipe Carreirao Senior Research Analyst
santiago
English, Portuguese, Spanish, Castilian
About Felipe
Felipe is a Senior Research Analyst at Euromonitor International with a focus on home and technology in Latin America. Based in Santiago, he has more than 10 years of experience in researching fmcg and B2B industries.
Expertise
Felipe produces content and analyses regarding the most relevant trends in Latin America and is responsible for Euromonitor’s relationship with some of the region’s most important players. He has a deep understanding of corporate activity and the current state of each industry. Felipe advises clients across a range of industries on the impact of local and global trends and has a special interest in the effects of the pandemic in Latin America, developing markets, and new product development.
Recently Published Work
Top Three Drivers of Innovation in Home Paint
Felipe Carreirao
The increase in hybrid work with more time spent at home made consumers value their personal space and perceive a greater need to refresh it by using efficient and value-added methods. This has made the paint sector more attractive, making expansion opportunities particularly more attractive geographically, and across channels, with increases in spending on both branded and private label innovation evident.
Captivating a Cautious Consumer: Xiaomi’s Guide to Conquer Latin America
Felipe Carreirao
Xiaomi has managed to grow fast and conquer Latin American consumers’ minds and pockets over the last few years, turning from a new entrant with no brand awareness back in 2015 into a lingering threat to all consumer electronics competitors. Read on as we examine the company's growth strategy, understand how it matches with the regional consumer electronics consumption profile in the current scenario, and what actions should be taken to cope with this menace, that is only expected to grow, given the investments being made by the Chinese manufacturer.
Home and Garden in Latin America Faces an Online Transaction Reality
Felipe Carreirao
The e-commerce tsunami formed by the pandemic earthquake shook both consumers and companies to a new transaction reality. Although recent growth already hinted at the need for all players to adapt and excel in the online environment, the rapid developments of the pandemic represented a hard landing for those players that took their time to act, with many struggling to fulfil consumers' needs and expectations.