Georgij Grebinskij

Georgij Grebinskij Research Manager

vilnius

Lithuanian, English, Russian

About Georgij

Georgij is a Research Manager at Euromonitor International's Vilnius office. He manages a team of experienced analysts, who conduct research in drinks and tobacco industries in Eastern Europe and the Nordic countries

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Expertise

Georgij is responsible for the content and quality of Euromonitor International’s research for alcoholic drinks, soft drinks and hot drinks, and tobacco industries. Prior to joining Euromonitor International, Georgij worked in a market research company focusing on panel studies, as well as a sales consultant in telemarketing. For the last seven years, Georgij has been a part of beverages and tobacco research at Euromonitor.

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Article

Top Five Trends Shaping the Hot Drinks Industry in 2026

5 May 26

The hot drinks industry is facing challenging times in 2026. Climate pressures and higher energy and logistics costs due to geopolitical conflicts are driving up prices again and brands need to target consumers more effectively to generate value growth

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Low Loyalty, High Scrutiny: Drinks Innovation in the Age of Social Media

17 Feb 26

Internet culture and social media are major catalysts of drink creations and trends but also platforms for scrutiny and accountability. Consumers are reacting quickly, critically and publicly to new food and beverage products. Press play to hear from Howard Telford, Senior Global Insight Manager – Soft Drinks, on how brands can navigate and adapt to these shifts. 

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Howard Telford