Hiromi Yamaguchi Research Manager
singapore
Japanese, English
About Hiromi
Hiromi leads a team of talented analysts specialising in appliances and electronics, health and beauty, home products, luxury and fashion, and channels in Southeast Asia.
Expertise
Hiromi is responsible for providing actionable data and insights that stimulate growth strategies, go-to-market concepts, and innovation. Hiromi also contributes through thought leadership pieces and briefings that discuss the industry trends of tomorrow. Hiromi previously worked on project management, ensuring high quality content was delivered within a clearly stated timeline.
Related to Consumer Appliances
Five Small Appliances Trends to Watch in 2024
Jason Tjiptadi
In 2023, small appliances witnessed modest growth, mainly driven by the replacement of products purchased during the pandemic. The response to COVID-19 had a habit-forming impact on many consumers, who have become used to making coffee at home using espresso machines and enjoying the convenience of a robotic vacuum cleaner. Many of these appliances are now an integral part of a consumer’s home. However, growth was weaker than predicted, as high interest rates and inflation resulted in reduced disposable incomes.
Five Major Appliances Trends to Watch in 2024
Veronika Kandusova
The major consumer appliances market saw a challenging 2023 in volume sales terms as consumers continued to scale back amid inflation and economic uncertainties. However, industry innovations kept many interested, helping keep the major appliances market healthy in terms of value.
Occasion Cleaning and the Future of Home Care and Appliances
Lauren Acker
Post-pandemic, consumers are cleaning less often, shifting from daily routines to cleaning only when necessary, a trend known as "Occasion Cleaning." Furthermore, household sizes are decreasing globally due to stagnant population growth, diminishing the demand for regular deep cleaning and impacting the utilisation of home care products and appliances.