Consumer Research | Customer Targetting and Segmentation | Path to Purchase | Survey Design
As Euromonitor’s Head of Practice: Consumer Insights, Lisa leads Euromonitor’s global consumer insights offering across both syndicated and custom products. She oversees a team of consumer insights specialists whose work includes: survey development, fieldwork management, data cleaning, rigorous data analysis, and insightful reporting. Lisa specialises in synthesising the results of Euromonitor’s global consumer surveys into client insights and business implications, particularly focusing on the consumer path to purchase and consumer segmentation.
Lisa earned her bachelor’s degree in Economics from Carleton College and her MBA in Marketing and Data Analytics at Northwestern’s Kellogg School of Management.