Market Research In Action Learn methods and best practices to maximise your market research portfolio. See how our clients leverage our insights, read up on mistakes to avoid and discover tips to find the right combination of research methodologies and applications.

Euromonitor’s Approach to Uncovering the Voice of Consumers, Professionals and Experts

Lisa Holmes Profile Picture
Lisa Holmes Bio

Consumers today have more information and alternatives than ever before when deciding how to spend their time and money. To thrive in this age of consumer power, successful companies must adapt and align product development, marketing and other business strategies with the key traits of their target market. For example:

• Will the expanding reliance on smartphone apps change how Generation Z consumers shop for groceries?
• How will growing concerns over global warming influence customer shopping habits?
• What are my competitors planning on investing in over the next five years?
• Which sought-after features in beauty and personal care products are driving innovation in men’s grooming products?
• How will increase trust in internet sources affect marketing and sales strategies?

To answer these critical business questions, Euromonitor International designs executes and analyses surveys and other consumer insights methods as part of our global research. These surveys enable us to integrate consumer perspectives and context alongside the company’s industry-leading market data, providing tactical, actionable and quantifiable insights with extensive population coverage.

Euromonitor International’s current survey and consumer insights offering include both syndicated and custom products:

• Four global consumer tracking surveys, each repeated annually in 20 to 40 markets
• Custom surveys and other consumer insights methods integrated into consulting solutions
• Voice of the Industry surveys of professionals to explore trends and innovations with an industry lens


Across each of these products, Euromonitor International Surveys uniquely combine methodology and industry expertise to provide holistic analysis and insights.

Survey methodology expertise – Our methodology experts use best practices to ensure high-quality data comparable across geographies.
Industry expertise – Our industry experts and resources inform questionnaire development and add valuable context to results and insights.
Holistic analysis and story-telling – After collecting and analyzing the data, we integrate survey data with other methods to provide holistic analysis that is more robust than single-input studies.


To learn more about how our consumer insights surveys can help your organization understand current consumer preferences, identify emerging trends and pinpoint marketing and product development opportunities in markets around the world, request a demonstration.

Interested in more insights? Subscribe to our content

Shop Our Reports

Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

View Report

Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

View Report

Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More