Beauty and Personal Care in Argentina

Beauty and Personal Care in Argentina

EXECUTIVE SUMMARY

Volume sales of beauty and personal care fall for the third year in a row

A change in consumer behaviour favours the other grocery retailers channel

Direct selling companies become multichannel

Launching products with natural ingredients is key to attracting consumers

Very favourable outlook for beauty and personal care

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Premium Beauty and Personal Care in Argentina

HEADLINES

PROSPECTS

Demand for premium products grows at a faster rate than demand for mass ones

Premium fragrances dominates sales

Beauty specialist retailers is the most popular channel

COMPETITIVE LANDSCAPE

L'Oréal Argentina SA leads sales

Internet retailing is a key channel in the short term

Easier trading conditions attract new companies and a greater variety of brands

CATEGORY DATA

Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 15 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Argentina

HEADLINES

PROSPECTS

Sales regress owing to price increases

Natural and organic products are introduced to attract millennials

Premium skin care recovers thanks to a greater offering and a richer variety of products

COMPETITIVE LANDSCAPE

The large number of companies fragments the category

Direct selling companies reinvent themselves so as not to lose share

Great changes and a sales recovery are predicted

CATEGORY DATA

Table 17 Sales of Skin Care by Category: Value 2012-2017
Table 18 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 19 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 20 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 21 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 22 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 23 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 24 NBO Company Shares of Skin Care: % Value 2013-2017
Table 25 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 26 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 27 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 28 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 29 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 30 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 31 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 32 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Argentina

HEADLINES

PROSPECTS

Sun care becomes an essential category and avoids the economic crisis

Greater awareness of sun-exposure risks boosts sales in the less warm months

The review period is marked by a large number of innovations

COMPETITIVE LANDSCAPE

Players invest highly in advertising to promote the use of sun care at all times

Laboratorios Andrómaco leads sales of sun care

Imported brands expand strongly

CATEGORY DATA

Table 33 Sales of Sun Care by Category: Value 2012-2017
Table 34 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 35 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 36 NBO Company Shares of Sun Care: % Value 2013-2017
Table 37 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 38 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 39 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 40 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 41 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Baby and Child-Specific Products in Argentina

HEADLINES

PROSPECTS

Parents replace baby and child-specific products with cheaper alternatives

Some categories are able to avoid the economic crisis by being practically irreplaceable

Unilever de Argentina SA tries to gain ground with the launch of Baby Dove

COMPETITIVE LANDSCAPE

Johnson & Johnson comfortably leads the category

There is little space for national companies

The outlook for the forecast period is encouraging and different

CATEGORY DATA

Table 42 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 43 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 44 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 46 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 47 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 48 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 49 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 50 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 51 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 52 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Argentina

HEADLINES

PROSPECTS

Wholesale supermarkets grow due to changes in buying habits

Liquid soap sales cannibalise bar soap sales

ANMAT prohibits the use of antibacterials in bath and shower products

COMPETITIVE LANDSCAPE

Santiago Sáenz SA becomes a new and important player

Unilever de Argentina remains the leader, selling several big brands

Important changes are likely in the short term

CATEGORY DATA

Table 53 Sales of Bath and Shower by Category: Value 2012-2017
Table 54 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 55 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 56 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 57 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 58 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 59 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 60 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Argentina

HEADLINES

PROSPECTS

Colour cosmetics records the best performance in beauty and personal care

Lip products leads the growth of colour cosmetics

An increasingly demanding public wants additional benefits

COMPETITIVE LANDSCAPE

Direct selling companies lead sales

Direct selling companies become multichannel

Internet retailing and a promising future

CATEGORY DATA

Table 61 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 62 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 63 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 64 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 65 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 66 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 67 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 68 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 69 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 70 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 71 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 72 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 73 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Argentina

HEADLINES

PROSPECTS

Argentinians prefer deodorant sprays but deodorant roll-ons and deodorant pumps grow through direct selling

Wholesale supermarkets gain ground as consumer habits change

Ecological packaging is already available in the gondolas

COMPETITIVE LANDSCAPE

Santiago Sáenz SA acquires La Fármaco Argentina SA

Private label producer Dia could become an important player

Additional benefits are offered to attract consumers

CATEGORY DATA

Table 74 Sales of Deodorants by Category: Value 2012-2017
Table 75 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 76 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 77 NBO Company Shares of Deodorants: % Value 2013-2017
Table 78 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 79 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 80 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 81 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in Argentina

HEADLINES

PROSPECTS

Attractive prices and new players boost sales of depilatories

Aesthetic centres that eliminate hair permanently compete with depilatories

Drugstores/parapharmacies expands thanks to private label

COMPETITIVE LANDSCAPE

Sales are concentrated among multinational companies

Reckitt Benckiser modifies its product strategy in the category

New players and products are expected

CATEGORY DATA

Table 82 Sales of Depilatories by Category: Value 2012-2017
Table 83 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 84 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 85 NBO Company Shares of Depilatories: % Value 2013-2017
Table 86 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 87 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 88 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Argentina

HEADLINES

PROSPECTS

More variety and promotions boost sales

Multichannel is a strategy to adapt to consumers

A greater variety of aromas combats seasonality

COMPETITIVE LANDSCAPE

Direct selling companies dominate mass fragrances

Private label has significant potential

Different strategies are deployed to attract consumers

CATEGORY DATA

Table 89 Sales of Fragrances by Category: Value 2012-2017
Table 90 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Fragrances: % Value 2013-2017
Table 92 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 93 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 94 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 95 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 96 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Argentina

HEADLINES

PROSPECTS

Hair care recovers from the economic crisis in 2017

New launches have natural ingredients to attract consumers

The other grocery retailers channel grows above average thanks to changes from major players

COMPETITIVE LANDSCAPE

L'Oréal Argentina SA launches the Fructis brand in 2017

Strong advertising investment is made to emphasise product qualities

Alberto V05 has a new owner

CATEGORY DATA

Table 97 Sales of Hair Care by Category: Value 2012-2017
Table 98 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 99 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 100 NBO Company Shares of Hair Care: % Value 2013-2017
Table 101 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 102 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 103 LBN Brand Shares of Colourants: % Value 2014-2017
Table 104 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 105 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 106 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 107 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 108 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 109 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Argentina

HEADLINES

PROSPECTS

Other grocery retailers gains ground thanks to changes in buying habits

Direct selling companies reinvent themselves to attract consumers

The preference for products with natural ingredients grows

COMPETITIVE LANDSCAPE

Private label has the potential to play a more important role

Santiago Sáenz SA becomes a new player in the category

Multinational companies dominate the category

CATEGORY DATA

Table 110 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 111 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 112 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 113 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 114 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Argentina

HEADLINES

PROSPECTS

A category with few products and with low publicity

Men's grooming contracts but several categories avoid the economic crisis

Men's skin care is a category with high potential but still insignificant

COMPETITIVE LANDSCAPE

Direct selling companies are not just for women

New products are focused on innovation

The category has a promising future

CATEGORY DATA

Table 116 Sales of Men’s Grooming by Category: Value 2012-2017
Table 117 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 118 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 119 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 120 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 121 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 122 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 123 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Argentina

HEADLINES

PROSPECTS

Oral care decreases for the third year in a raw because of falling wages

The other grocery retailers channel gains ground thanks to the reconversion of wholesale supermarkets

Whitening is an increasingly popular type of toothpaste

COMPETITIVE LANDSCAPE

Colgate-Palmolive Argentina is the absolute leader in sales of oral care

Unilever de Argentina SA renews its Close-Up brand

Constant advertising is used to encourage sales

CATEGORY DATA

Table 124 Sales of Oral Care by Category: Value 2012-2017
Table 125 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 126 Sales of Toothbrushes by Category: Value 2012-2017
Table 127 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 128 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 129 NBO Company Shares of Oral Care: % Value 2013-2017
Table 130 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 131 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 132 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 133 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 134 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 135 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 136 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

---