Beauty and Personal Care in Argentina

Beauty and Personal Care in Argentina

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Consumer price-sensitivity a key factor in 2019

Direct sellers perform well, while several players look to attract consumers through innovation

Growth anticipated, though economic uncertainty set to cast a shadow

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Growing demand for multi-purpose products

E-commerce gains in prominence

New launches and growing competition from direct sellers

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic crisis undermines demand in key fragrances category

Distribution an issue

L’Oréal Argentina maintains lead

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic problems undermine demand despite parents’ reluctance to skimp on products for their children

Drugstores/parapharmacies and chemists/pharmacies drive growth through aggressive pricing strategies

Johnson & Johnson sees continued share erosion in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Shift from bar to liquid soap

Growing interest in natural products

Unilever revamps Lux in line with prevailing demand trends

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2014-2019
Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 39 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Direct sellers look to maximise advantages

Genderless colour cosmetics show promise at the end of the review period

Direct selling companies perform better during time of economic difficulty

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 42 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 46 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 47 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 48 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 49 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

Deodorants in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Sprays put in poor performance as consumers use deodorants less frequently

Demand for Precios Cuidados brands in 2019

Leader faces growing competition from direct sellers

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 53 Sales of Deodorants by Category: Value 2014-2019
Table 54 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 55 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 56 NBO Company Shares of Deodorants: % Value 2015-2019
Table 57 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 58 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 59 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 60 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

Depilatories in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic problems lead to decline across categories in 2019

Growing demand for economy brands

Leader loses share

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 61 Sales of Depilatories by Category: Value 2014-2019
Table 62 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 63 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 64 NBO Company Shares of Depilatories: % Value 2015-2019
Table 65 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 66 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 67 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Currency weakness hits prices

Economic crisis influencing pattern of demand

Natura extends lead, while super premium segment sees launches

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 68 Sales of Fragrances by Category: Value 2014-2019
Table 69 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of Fragrances: % Value 2015-2019
Table 71 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 72 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 73 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 74 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 75 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic conditions hit volumes

Intense competition in hair care

Johnson & Johnson returns to hair care

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 76 Sales of Hair Care by Category: Value 2014-2019
Table 77 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 78 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 79 NBO Company Shares of Hair Care: % Value 2015-2019
Table 80 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 81 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 82 LBN Brand Shares of Colourants: % Value 2016-2019
Table 83 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 84 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 85 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 86 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 87 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 88 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Beard trend exerts growing influence on demand

Skin care sees continued growth despite poor economic environment

Men’s grooming attracting growing range of players

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 89 Sales of Men’s Grooming by Category: Value 2014-2019
Table 90 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 91 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 92 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 93 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 94 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 95 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 96 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 97 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

Oral Care in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic crisis has a marked impact on oral care demand

Heavy discounting and promotional activity amongst major retailers

Innovation targets high-income consumers

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 98 Sales of Oral Care by Category: Value 2014-2019
Table 99 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 100 Sales of Toothbrushes by Category: Value 2014-2019
Table 101 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 102 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 103 NBO Company Shares of Oral Care: % Value 2015-2019
Table 104 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 105 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 106 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 107 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 108 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 109 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 110 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Facial care benefits from affordable product launches, while premium dermocosmetics brands suffer

Skin care companies use new technologies to attract younger consumers

Competition intensified by new product launches

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 111 Sales of Skin Care by Category: Value 2014-2019
Table 112 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 113 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 114 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 115 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 116 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 117 NBO Company Shares of Skin Care: % Value 2015-2019
Table 118 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 119 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 120 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 121 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 122 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 123 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 124 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 125 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Argentina

HEADLINES

PRE-COVID-19 PERFORMANCE

Increased consumer awareness of sun’s effect on skin health

More sophisticated demand undermines sales through supermarkets and hypermarkets

Leader adapts offer to prevailing demand trends

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 126 Sales of Sun Care by Category: Value 2014-2019
Table 127 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 128 NBO Company Shares of Sun Care: % Value 2015-2019
Table 129 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 130 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 131 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 132 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024

---