Beauty and Personal Care in Argentina
Beauty and personal care in 2021: The big picture
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
Summary 1 Research Sources
Baby and Child-Specific Products in Argentina
Parents turn to Precios Cuidados for cheaper alternatives or avoid baby and child-specific products to save money
Baby and child-specific sun care sees notable upswing as consumers start spending more time outside and holidaying
Johnson & Johnson and Unilever see continued share erosion
Price competition is set to intensify as consumers remain highly price-sensitive
E-commerce set to play a more important role in baby and child-specific products sales too
Postponed product launches anticipated
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Argentina
Growth continues as heightened hygiene habits remain
Consumers are drawn to bath and shower products with antibacterial claims, but low prices remain vital to sales
Limited rebound for body powder as budgeting consumers restrict purchases
Persisting hygiene-consciousness is set to sustain sales of bath and shower products in the forecast period
Shift towards digital landscape is anticipated to have a lingering effect
Table 22 Sales of Bath and Shower by Category: Value 2016-2021
Table 23 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 25 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 26 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 27 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Argentina
Continued pandemic measures negatively affect demand for colour cosmetics
Facial and eye make-up deliver a better performance than lip or nail products thanks to the rise of virtual meetings and their visibility when wearing face masks
Direct selling companies perform better during time of economic difficulty
Growth in all categories expected as consumers spend more time outside the home
Further penetration expected in e-commerce and direct selling channels
Virtual try on tools will encourage sales of colour cosmetics
Table 30 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 34 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 35 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 36 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 37 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Deodorants in Argentina
Consumers continue to keep deodorant usage low to save money
Perceived to be less economical, deodorant sprays increasingly give way to creams and roll-ons
Cannon Puntana endures reduced visibility in supermarkets and hypermarkets for much of the pandemic to avoid lower profitability
Ongoing economic difficulties will continue to undermine demand for deodorants
Despite shifting marketing messaging, leader Unilever may lose share to direct selling companies and smaller players
Heightened hygiene-consciousness will sustain demand for deodorants with antibacterial claims
Table 41 Sales of Deodorants by Category: Value 2016-2021
Table 42 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 43 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 44 NBO Company Shares of Deodorants: % Value 2017-2021
Table 45 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 46 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 47 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 48 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Argentina
Razors and blades regain popularity as a cheap quick hair removal solution
Many depilatories players steer clear of Precios Maximos to sustain profit margins
Procter & Gamble remains leader but faces increasing competition from hair removers/bleachers brands
Depilatories faces competition from modern alternatives and beauty salons
Imminent exit anticipated for Reckitt Benckiser (owner of Veet)
In a difficult economic context, private label is set to gain in value share
Table 49 Sales of Depilatories by Category: Value 2016-2021
Table 50 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 51 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 52 NBO Company Shares of Depilatories: % Value 2017-2021
Table 53 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 54 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 55 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Argentina
Rebound of volume sales thanks to relaxation of restrictions, lack of access to duty-free stores and promotions from domestic retailers
Natura Argentina maintains lead and shifts to more local production
E-commerce continues its upward march in fragrances
Quick volume recovery and continued small growth expected for fragrances
Purchasing habits to remain local despite renewed access to duty-free
Economic uncertainty will influence pattern of demand
Table 56 Sales of Fragrances by Category: Value 2016-2021
Table 57 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Fragrances: % Value 2017-2021
Table 59 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 60 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 61 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 62 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 63 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Argentina
Poor economic climate negatively impacts hair categories
Salon hair care products become more widely available and more popular
Intense competition in hair care with Unilever sustaining its top position
Hair care to return to growth as consumers resume more rigorous beauty and personal care regimens
Consumers to continue purchasing Precios Cuidados products to save money
Natural hair care products are anticipated to gain in popularity
Table 64 Sales of Hair Care by Category: Value 2016-2021
Table 65 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 66 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 67 NBO Company Shares of Hair Care: % Value 2017-2021
Table 68 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 69 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 70 LBN Brand Shares of Colourants: % Value 2018-2021
Table 71 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 72 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 73 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 74 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 75 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 76 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Argentina
Relaxation of restrictions boosts sales, but affordability remains a key concern
Men’s premium fragrances sees highest category growth thanks to growing popularity as a gift and lack of access to duty-free stores
Procter & Gamble resumes leading position in men’s grooming despite rising competition from Natura
Mass products to continue seeing greatest demand thanks to lingering economic difficulties
Affordability will continue influencing new product development in men’s grooming
Beard trend will continue to restrict sales of men’s razors and blades
Table 77 Sales of Men’s Grooming by Category: Value 2016-2021
Table 78 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 79 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 80 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 81 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 82 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 83 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 84 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 85 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Argentina
Heightened hygiene consciousness sustains high demand for oral care products
Naturalness and specific-use trends drive innovations in oral care
Colgate-Palmolive maintains lead and continues to introduce new category products
Health and hygiene to strongly support category sales in the coming years
Affordable pricing will remain a priority as economic difficulties continue
Oral care products with novel ingredients are anticipated to gain in popularity in line with health and wellness trend
Table 86 Sales of Oral Care by Category: Value 2016-2021
Table 87 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 88 Sales of Toothbrushes by Category: Value 2016-2021
Table 89 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 90 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 91 NBO Company Shares of Oral Care: % Value 2017-2021
Table 92 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 93 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 94 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 95 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 97 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Argentina
Consumers turn homes into wellness hubs boosting demand for pampering products
Natura maintained lead as direct selling continues to boom in popularity in skin care
Border restrictions and instalment payment options boost domestic premium sales
E-commerce is here to stay and will shape shopping behaviour for skin care
Import restrictions will continue to affect category stock and business operations
Advertisements are expected to increasingly show normal skin over perfect skin
Table 99 Sales of Skin Care by Category: Value 2016-2021
Table 100 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 101 NBO Company Shares of Skin Care: % Value 2017-2021
Table 102 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 103 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 104 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 105 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 106 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 107 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 108 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 109 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Argentina
Rebound in volume sales mostly benefits cheaper brands as consumers continue struggling under reduced purchasing power
Import restrictions lead to value declines and the exit of Pierre Fabre
Leader adapts offer to prevailing demand trends
Relaxation of restrictions and reopening of borders to support volume sales
Innovations expected to focus on added value in line with health and skin care trends
Rise of e-commerce to continue after significant investment in digital channels
Table 110 Sales of Sun Care by Category: Value 2016-2021
Table 111 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 112 NBO Company Shares of Sun Care: % Value 2017-2021
Table 113 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 114 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 115 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 116 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Argentina
Premium fragrances makes strong rebound as lack of access to duty-free and partial recovery from first pandemic year aid growth
Premium skin care grows as consumers bring the salon experience to their homes
E-commerce helps sustain value sales for premium beauty and personal care
While some product areas might take more time to recover than others, premium beauty and personal care is anticipated to record a positive CAGR over the forecast period
New product launches are anticipated, though imports will continue to face difficulties
Premium players to exit category as economic climate as import restrictions hinder potential profits
Table 117 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 118 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 119 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 120 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 121 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 122 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Argentina
Consumers seek cheaper alternatives via private label and government programmes
Shelf Space law comes into effect to the advantage of cheaper, local brands
Strong sales for direct sellers thanks to continued development of online channels
Retailers to offer strong discounts to support volume recovery
Share of category set to shift towards local players as multinationals struggle against costs and restrictions on imports
Shift to digital channel will aid rise of e-commerce and direct selling channels
Table 123 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 124 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 125 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 126 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 127 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 128 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026