Beauty and Personal Care in Argentina

Beauty and Personal Care in Argentina

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company Response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Argentina

KEY DATA FINDINGS

2020 IMPACT

2020 sees considerable retailer discounting and promotional activity

In a context of economic uncertainty, private label gains more traction

New law on supermarket shelves is set to alter the competitive landscape

RECOVERY AND OPPORTUNITIES

Consumer price-sensitivity and a growing interest in natural products will shape the mass beauty and personal care landscape in the forecast period

E-commerce is set to continue its upward march

Direct selling will remain an important sales channel due to the adoption of multi-channel strategies

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Argentina

KEY DATA FINDINGS

2020 IMPACT

Consumers cultivate at home spa and salon experiences, boosting demand for premium beauty and personal care products

Home seclusion and economic uncertainty undermine demand for fragrances

E-commerce helps sustain value sales during the lockdown

RECOVERY AND OPPORTUNITIES

While some product areas might take more time to recover than others, premium beauty and personal care is anticipated to record a positive CAGR over the forecast period

Virtual try on tools will encourage value sales of premium colour cosmetics going forward

As borders open, new product launches are anticipated

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Argentina

KEY DATA FINDINGS

2020 IMPACT

Price-conscious consumers turn to baby wipes for general hygiene purposes during the pandemic

Economic problems undermine demand despite parents’ reluctance to skimp on products for their children

Johnson & Johnson sees continued share erosion in 2020

RECOVERY AND OPPORTUNITIES

Price competition set to intensify, as consumers remain highly price-sensitive

E-commerce set to play a more important role in baby and child-specific products sales too

The forecast period is anticipated to see new product launches that were postponed during the pandemic

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Argentina

KEY DATA FINDINGS

2020 IMPACT

Liquid and bar soap sales boosted by increased hand washing aimed at preventing the spread of COVID-19

During the pandemic, consumers are drawn to bath and shower products with antibacterial claim

Rise in consumer hygiene-consciousness due to COVID-19 bolstered demand for hand sanitisers

RECOVERY AND OPPORTUNITIES

Persisting hygiene-consciousness is set to sustain sales of bath and shower products in the forecast period

Volume sales of body powder and body wash/shower gel are anticipated to recover as the country comes out of lockdown and outdoor activities resume

Shift toward e-commerce is anticipated to have a lingering effect in the forecast period

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2015-2020
Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 39 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Argentina

KEY DATA FINDINGS

2020 IMPACT

Home seclusion negatively affects demand for colour cosmetics

Obligatory use of facemasks hits lip products hard

Direct selling companies perform better during time of economic difficulty

RECOVERY AND OPPORTUNITIES

Recovery to pre-pandemic revenue levels anticipated by 2025 as social conditions return to normal

While e-commerce gained traction during the pandemic, direct selling is in the strongest position to generate growth in a challenging economic environment

Growth over the forecast period is anticipated to be driven by mass colour cosmetics and private label

CATEGORY DATA

Table 42 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 46 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 47 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 48 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 49 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Deodorants in Argentina

KEY DATA FINDINGS

2020 IMPACT

Home seclusion negatively affects demand for deodorants in 2020

Perceived to be less economical, deodorant sprays increasingly give way to creams and roll-ons

Demand for Precios Cuidados brands in 2020

RECOVERY AND OPPORTUNITIES

Ongoing economic difficulties will continue to undermine demand for deodorants

Leader faces growing competition from direct sellers

Heightened hygiene-consciousness will sustain demand for deodorants with antibacterial claims

CATEGORY DATA

Table 53 Sales of Deodorants by Category: Value 2015-2020
Table 54 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 55 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 56 NBO Company Shares of Deodorants: % Value 2016-2020
Table 57 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 58 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 59 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 60 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Depilatories in Argentina

KEY DATA FINDINGS

2020 IMPACT

With more time available for grooming at home, demand for hair removers/bleaches rises while demand for razors and blades declines

Growing demand for economy brands

Procter & Gamble Interamericas remains leader but faces increasing competition from hair removers/bleachers brands

RECOVERY AND OPPORTUNITIES

A return to normal will see demand for women’s razors and blades rise, while demand for hair removers/bleachers it anticipated to stabilise

In a difficult economic context, private label is set to gain in value share

Permanent hair removal services do not risk threatening depilatories in the short term, given the challenging economic environment

CATEGORY DATA

Table 61 Sales of Depilatories by Category: Value 2015-2020
Table 62 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 63 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 64 NBO Company Shares of Depilatories: % Value 2016-2020
Table 65 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 66 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 67 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Argentina

KEY DATA FINDINGS

2020 IMPACT

Economic uncertainty and home seclusion negatively affect demand for non-essential items such as fragrances

E-commerce continues its upward march

Natura Argentina maintains its lead thanks to its well-performing mass women’s and mass men’s fragrances

RECOVERY AND OPPORTUNITIES

As social restrictions are lifted, fragrances is anticipated to see a recovery to pre-pandemic revenue levels by 2022

Economic uncertainty will influence pattern of demand

Unisex fragrances are expected to post the strongest performance, benefiting from an increasingly gender fluid demand but also because of the potential to share them within couples

CATEGORY DATA

Table 68 Sales of Fragrances by Category: Value 2015-2020
Table 69 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 70 NBO Company Shares of Fragrances: % Value 2016-2020
Table 71 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 72 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 73 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 74 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 75 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Argentina

KEY DATA FINDINGS

2020 IMPACT

While the closure of salons boosts demand for hair products for home use, home seclusion leads many consumers to take a relaxed approach to beauty and personal care regimens

Salon hair care products become more widely available during the pandemic

Intense competition in hair care

RECOVERY AND OPPORTUNITIES

Hair care is expected to return to growth in 2021 as consumers return to more rigorous beauty and personal care regimens

Natural hair care products are anticipated to gain in popularity, in line with the health and wellness trend

Salon closures due to COVID-19 boost e-commerce sales

CATEGORY DATA

Table 76 Sales of Hair Care by Category: Value 2015-2020
Table 77 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 78 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 79 NBO Company Shares of Hair Care: % Value 2016-2020
Table 80 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 81 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 82 LBN Brand Shares of Colourants: % Value 2017-2020
Table 83 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 84 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 85 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 86 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 87 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 88 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Argentina

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and economic uncertainty negatively affects

Skin care sees continued growth despite poor economic environment

Direct selling companies take over leadership in men’s grooming in 2020

RECOVERY AND OPPORTUNITIES

Men’s skin care is set to be the most dynamic product area in men’s grooming in the forecast period

Beard trend exerts growing influence on demand

Sales of men’s grooming continue to rely on mass products

CATEGORY DATA

Table 89 Sales of Men’s Grooming by Category: Value 2015-2020
Table 90 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 91 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 92 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 93 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 94 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 95 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 96 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 97 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Argentina

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and economic uncertainty negatively affect demand for oral care products

New restrictions on the use of plastic micro pearls forces manufacturers of toothpaste to reconsider their formula

Colgate-Palmolive Argentina maintains lead in 2020, responding to the pandemic by introducing an oral care kit

RECOVERY AND OPPORTUNITIES

Oral care revives swiftly, although price-sensitivity will persist

Dental floss benefits from heightened consumer hygiene consciousness

Oral care products with novel ingredients are anticipated to gain in popularity, in line with the health and wellness trend

CATEGORY DATA

Table 98 Sales of Oral Care by Category: Value 2015-2020
Table 99 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 100 Sales of Toothbrushes by Category: Value 2015-2020
Table 101 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 102 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 103 NBO Company Shares of Oral Care: % Value 2016-2020
Table 104 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 105 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 106 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 107 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 108 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 109 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 110 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Argentina

KEY DATA FINDINGS

2020 IMPACT

Consumers turn their home to wellness hubs during the lockdown, boosting demand for pampering skin care products

In light of COVID-19, companies adapt the communication strategy for their skin care products

Natura Argentina maintains its lead in 2020

RECOVERY AND OPPORTUNITIES

Sales of premium skin care products will be more centred at domestic retailers going forward

E-commerce is here to stay and will shape how and where consumers shop for skin care products in the future

Skin care products with antibacterial properties are set to remain popular in the early stage of the forecast period

CATEGORY DATA

Table 111 Sales of Skin Care by Category: Value 2015-2020
Table 112 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Skin Care: % Value 2016-2020
Table 114 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 115 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 116 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 117 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 118 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 119 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 120 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 121 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Argentina

KEY DATA FINDINGS

2020 IMPACT

Home seclusion negatively affects demand for sun care products

Lack of safety measures in factories impacts availability of sun care products for several months

Leader adapts offer to prevailing demand trends

RECOVERY AND OPPORTUNITIES

Sun care is expected to return to growth in 2022 as social conditions return to normal

Ongoing discounts and promotions will remain important for encouraging sales in the early stage of the forecast period

More sophisticated demand undermines sales through supermarkets and hypermarkets

CATEGORY DATA

Table 122 Sales of Sun Care by Category: Value 2015-2020
Table 123 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Sun Care: % Value 2016-2020
Table 125 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 126 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 127 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 128 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

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