Executive Summary

Jun 2019
Beauty and personal care continues to see growth in 2018

Beauty and personal care continued to post a positive performance in Canada in 2018, with current value growth exceeding the increase seen in 2017. Skin care saw the strongest growth, driven by consumers looking to maintain healthy skin, and an increasing willingness to spend on high-quality, premium products.

Demand for sustainable and natural products continues to rise

The ongoing wellness and sustainability trends are driving surging consumer interest in natural beauty and personal care products. Younger consumers in particular are driving interest in sustainability and eco-friendliness, whilst consumers across demographics are concerned about potential health risks created by the use of chemicals in beauty and personal care products, as well as personal concerns such as skin sensitivity and irritation.

International brand owners remain dominant in beauty and personal care

In 2018, large international brand owners continued to dominate beauty and personal care in Canada. L'Oréal ranked first, followed by Procter & Gamble, with Coty holding third position.

New product launches leverage consumer trends

In 2018, beauty and personal care players launched products that addressed the current trends underlying growth in beauty and personal care. The launch of Unilever’s Love Beauty and Planet brand spoke to younger consumers with an affinity for sustainable, authentic and natural brands with vegan-friendly hair care and bath and body products.

A positive performance is expected over the forecast period

Over the forecast period, beauty and personal care in Canada is projected to post current value growth, with skin care, fragrances and colour cosmetics projected to benefit from robust increases. Growth will be driven by the younger demographic, as millennials and generation Z exert their influence on categories such as unisex fragrances, which addresses changing views on traditional gender roles, as well as by generation X and baby boomers seeking benefit-focused, results-driven skin care products and colour cosmetics.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free (where applicable):

The Beauty and Personal Care in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Canada?
  • What are the major brands in Canada?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in Canada

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in 2018
Demand for sustainable and natural products continues to rise
International brand owners remain dominant in beauty and personal care
New product launches leverage consumer trends
A positive performance is expected over the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Canada

HEADLINES

PROSPECTS

Natural and organic baby and child-specific products continue to make inroads
Continued demographic trends deliver challenges and opportunities
Baby wipes witnesses the launch of products containing more natural ingredients

COMPETITIVE LANDSCAPE

Procter & Gamble, Kimberly-Clark Canada and Johnson & Johnson dominate
Distribution remains highly concentrated
The growth of internet retailing

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Canada

HEADLINES

PROSPECTS

Positive outlook for body wash/shower gel
Premiumisation in bath and shower
The premium segment grows in the polarised bar soap category

COMPETITIVE LANDSCAPE

Unilever Canada and Procter & Gamble maintain their leading positions
Health Canada issues guidelines on triclosan and warnings about talcum powder
The rising popularity of premium products in bath and shower

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2013-2018
Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Canada

HEADLINES

PROSPECTS

Colour cosmetics is set to see a positive performance over the forecast period
Colour cosmetic sets/kits continues to outperform the wider category
Growing consumer demand for multifunctionality in facial cosmetics

COMPETITIVE LANDSCAPE

L’Oréal Canada maintains its lead
The rise of independent brands in colour cosmetics
Following the latest trends

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Deodorants in Canada

HEADLINES

PROSPECTS

Deodorant sticks remains the consumer favourite
Natural deodorants continue to gain ground in Canada
Deodorant pumps gains ground

COMPETITIVE LANDSCAPE

Unilever Canada maintains its lead in deodorants
Procter & Gamble and Colgate-Palmolive Canada follow
Wide product ranges and product claims support growth

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2013-2018
Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Depilatories in Canada

HEADLINES

PROSPECTS

Depilatories is a competitive, mature category with weak growth drivers
Decline in women’s pre-shave
Steady growth in demand for natural products

COMPETITIVE LANDSCAPE

Procter & Gamble and Edgewell Personal Care Brands continue to dominate
Men’s online razor subscription services cannibalise women’s razors and blades
The launch of products containing natural ingredients

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2013-2018
Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Canada

HEADLINES

PROSPECTS

Fragrances is projected to record value growth over the forecast period
Premium fragrances is set to drive growth
Unisex fragrances have a growing presence

COMPETITIVE LANDSCAPE

Coty (Canada) leads fragrances, despite a challenging year
Bricks-and-mortar sales are challenged by internet retailing
Layering has yet to make an impact

CATEGORY DATA

Table 58 Sales of Fragrances by Category: Value 2013-2018
Table 59 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Fragrances: % Value 2014-2018
Table 61 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 64 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Canada

HEADLINES

PROSPECTS

Hair care is expected to post slow value growth over the forecast period
Distribution is fragmented
Colourants, styling agents and 2-in-1 products see robust value gains

COMPETITIVE LANDSCAPE

L’Oréal Canada and Procter & Gamble continue to lead hair care
Unilever Canada launches the Love Beauty and Planet brand
Internet retailing is growing, but is not yet a significant channel

CATEGORY DATA

Table 66 Sales of Hair Care by Category: Value 2013-2018
Table 67 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 69 NBO Company Shares of Hair Care: % Value 2014-2018
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 72 LBN Brand Shares of Colourants: % Value 2015-2018
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 74 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 76 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Canada

HEADLINES

PROSPECTS

Value-seeking consumers bolster growth in the mass segment
Mass facial care is expected to see healthy growth over the forecast period
Mass fragrances continues to struggle

COMPETITIVE LANDSCAPE

L'Oréal Canada and Procter & Gamble maintain their lead
The movement towards natural and organic products
More sophisticated products at reasonable prices

CATEGORY DATA

Table 79 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 80 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 82 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 83 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 84 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Canada

HEADLINES

PROSPECTS

Men’s grooming is expected to see slow growth over the forecast period
Men’s shaving is projected to see negligible growth in the forecast period
Rapidly growing consumer interest in men’s skin care products

COMPETITIVE LANDSCAPE

Procter & Gamble continues to lead a concentrated category
Unilever Canada remains in second place
Disruption continues in men’s razors and blades

CATEGORY DATA

Table 85 Sales of Men’s Grooming by Category: Value 2013-2018
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 89 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in Canada

HEADLINES

PROSPECTS

Oral care is projected to record a positive value performance
Electric toothbrushes is positioned for robust growth
Natural toothpaste is making inroads

COMPETITIVE LANDSCAPE

Procter & Gamble leads oral care, which is a concentrated category
Oral-B dominates electric toothbrushes
Electric toothbrushes continue to get smarter

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2013-2018
Table 95 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 96 Sales of Toothbrushes by Category: Value 2013-2018
Table 97 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 99 NBO Company Shares of Oral Care: % Value 2014-2018
Table 100 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 101 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 102 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 103 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 105 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 106 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Canada

HEADLINES

PROSPECTS

The premium segment is expected to benefit from favourable trends
A healthy outlook for premium skin care
Premium sets/kits offers strong growth potential

COMPETITIVE LANDSCAPE

L'Oréal Canada continues to lead the premium segment
The importance of technology
Retail channels innovate in response to the changing market

CATEGORY DATA

Table 107 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 108 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 110 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Canada

HEADLINES

PROSPECTS

Skin care sees strong growth in 2018, with healthy gains expected to continue
Anti-agers performs well, with robust growth expected over the forecast period
New product launches for anti-ageing

COMPETITIVE LANDSCAPE

L’Oréal Canada maintains its lead in skin care, with a well-balanced portfolio
Internet retailing is thriving in skin care distribution
Products and services to address consumers’ demand for specialisation

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2013-2018
Table 114 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 117 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 118 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 119 NBO Company Shares of Skin Care: % Value 2014-2018
Table 120 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 121 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 122 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 123 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 124 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 125 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 126 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 127 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Canada

HEADLINES

PROSPECTS

Sales are driven by rising consumer awareness of the dangers of sun exposure
Skin care and colour cosmetics with sun care properties pose a challenge
Self-tanning is poised for healthy growth

COMPETITIVE LANDSCAPE

L'Oréal Canada takes the lead in sun care
Schering-Plough Healthcare Products Canada falls to second
New product launches

CATEGORY DATA

Table 128 Sales of Sun Care by Category: Value 2013-2018
Table 129 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 130 NBO Company Shares of Sun Care: % Value 2014-2018
Table 131 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 132 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 133 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023