Beauty and personal care continued to post a positive performance in Canada in 2018, with current value growth exceeding the increase seen in 2017. Skin care saw the strongest growth, driven by consumers looking to maintain healthy skin, and an increasing willingness to spend on high-quality, premium products.
The ongoing wellness and sustainability trends are driving surging consumer interest in natural beauty and personal care products. Younger consumers in particular are driving interest in sustainability and eco-friendliness, whilst consumers across demographics are concerned about potential health risks created by the use of chemicals in beauty and personal care products, as well as personal concerns such as skin sensitivity and irritation.
In 2018, large international brand owners continued to dominate beauty and personal care in Canada. L'Oréal ranked first, followed by Procter & Gamble, with Coty holding third position.
In 2018, beauty and personal care players launched products that addressed the current trends underlying growth in beauty and personal care. The launch of Unilever’s Love Beauty and Planet brand spoke to younger consumers with an affinity for sustainable, authentic and natural brands with vegan-friendly hair care and bath and body products.
Over the forecast period, beauty and personal care in Canada is projected to post current value growth, with skin care, fragrances and colour cosmetics projected to benefit from robust increases. Growth will be driven by the younger demographic, as millennials and generation Z exert their influence on categories such as unisex fragrances, which addresses changing views on traditional gender roles, as well as by generation X and baby boomers seeking benefit-focused, results-driven skin care products and colour cosmetics.
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Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Canada with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.