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During the first few weeks of lockdown, a number of consumers stockpiled basic personal care products, prioritising these over beauty items, with sales of bar soap increasing by 180% compared with 2019 sales in the same period. However, since supermarkets and pharmacies remained open, consumers did not continue to stockpile to the same level – after the initial few weeks it was not common to find mass beauty and personal care items stocked out.
As of 10 May 2020, Canada had seen around 5,000 deaths due to COVID-19 and 70,100 cases. The 30-day restriction on all non-essential travel across the Canada-US border was implemented on 21 March, before being extended for a further 30 days to 21 May.
The ongoing wellness and sustainability trends are driving surging consumer interest in natural beauty and personal care products, which continue to make inroads into mass retailers in Canada. Younger consumers in particular are driving interest in sustainability and eco-friendliness, whilst consumers across demographics are concerned about potential health risks created by the use of chemicals in beauty and personal care products, as well as personal issues such as skin sensitivity and irritation.
In 2019, large international brand owners continued to dominate beauty and personal care in Canada. L'Oréal Canada Inc ranked first, followed by Procter & Gamble Inc, with Coty (Canada) Inc holding third position.
The closure of businesses owing to COVID-19 has led to a significant contraction in real GDP terms in 2020, in turn diminishing consumers’ purchasing power, with many jobs lost. From 2021, economic growth is predicted to return as business and industry output recovers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Canada for free (where applicable):
The Beauty and Personal Care in Canada market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.