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Country Report

Beauty and Personal Care in

Beauty and Personal Care in Canada

116 pages, May 2018

US$2,650

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Executive Summary

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Beauty and personal care registers a stronger performance in 2017

Beauty and personal care in Canada posted stronger current value growth in 2017 than the previous year thanks to the country’s solid economy, lower rate of unemployment and rising consumer confidence. Two other key drivers behind the market’s growth were the premiumisation trend and rising demand for natural and organic products.

Niche brands attract mainstream attention

Once dominated by traditional brands from large global companies, the Canadian beauty and personal care market saw many niche brands flourish and attract mainstream attention in 2017, with some starting to eat into the share of L’Oréal and Estée Lauder. Beauty specialist retailers are now carrying a vast selection of niche brands, primarily appealing to millennials, who are searching for individuality and are looking beyond big name brands.

Acquisitions redefine the competitive landscape

Acquisitions continued to reshape the beauty and personal care competitive landscape in Canada over the review period as multinational companies actively sought new brands with a solid sales record and a unique value proposition. Instead of launching their own new brands, acquisitions have become part of their growth strategies, both locally and globally.

New product launches in colour cosmetics highlight influencer marketing

In 2017, beauty and personal care players sought more collaborations with beauty and fashion influencers to further engage with customers and generate a buzz on social media. Manufacturers of colour cosmetic brands continued to enter into partnership with bloggers who have accumulated large audiences on YouTube through beauty tutorials and have a profound influence on consumer purchasing decisions.

Beauty and personal care expected to record steady growth over the forecast period

Beauty and personal care in Canada is expected to record steady value growth at constant 2017 prices over the forecast period. This performance will be supported by population growth and an optimistic economic outlook, along with the expansion of beauty specialist retailers and luxury department stores.

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Beauty and Personal Care Sample Report Beauty and Personal Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Beauty and Personal Care in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Canada?
What are the major brands in Canada?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Beauty and Personal Care in Canada

EXECUTIVE SUMMARY

Beauty and personal care registers a stronger performance in 2017

Niche brands attract mainstream attention

Acquisitions redefine the competitive landscape

New product launches in colour cosmetics highlight influencer marketing

Beauty and personal care expected to record steady growth over the forecast period

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Canada

HEADLINES

PROSPECTS

Promising future for natural and organic baby and child-specific products

Demographic shifts present both challenges and opportunities

Baby wipes witnesses the launch of products with more natural ingredients

COMPETITIVE LANDSCAPE

Procter & Gamble and Johnson & Johnson lead sales

Distribution remains fairly concentrated

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Canada

HEADLINES

PROSPECTS

Stable outlook for body wash/shower gel

Increasing demand for natural and organic products

Tough times ahead for bar soap

COMPETITIVE LANDSCAPE

Unilever and Procter & Gamble continue to lead the category

Premium brands gain ground in bath and shower

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Canada

HEADLINES

PROSPECTS

Growing consumer demand for multi-functionality and convenience

Strong growth potential for premium colour cosmetics

Colour cosmetic sets/kits outperforms the wider category

COMPETITIVE LANDSCAPE

L’Oréal remains the clear leader in colour cosmetics

Celebrity make-up lines compete for share

Beauty specialist retailers attract more consumers

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Canada

HEADLINES

PROSPECTS

Natural deodorants continue to gain ground in Canada

Premium brands being extended into deodorants

Deodorant sticks remains the most popular format

COMPETITIVE LANDSCAPE

Unilever maintains its leading position

Manufacturers increasingly seeking to differentiate themselves in deodorants

CATEGORY DATA

Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in Canada

HEADLINES

PROSPECTS

Depilatories a mature category lacking growth drivers

Natural products in demand

Trend towards convenience in depilatories

COMPETITIVE LANDSCAPE

Procter & Gamble and Edgewell Personal Care Brands together dominate depilatories

Internet retailing records strong growth

CATEGORY DATA

Table 53 Sales of Depilatories by Category: Value 2012-2017
Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Canada

HEADLINES

PROSPECTS

Fragrance sales largely driven by millennials

Ongoing growth in the number of fragrance-free zones hampers the category’s performance

Niche scents set to perform well in spite of their high prices

COMPETITIVE LANDSCAPE

Bricks-and-mortar outlets dominate sales but are increasingly being challenged by internet retailers

Launch of flankers a noticeable trend in 2017

Chanel launches a brand new scent for the first time in more than 17 years

CATEGORY DATA

Table 60 Sales of Fragrances by Category: Value 2012-2017
Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Canada

HEADLINES

PROSPECTS

Hair care a mature category witnessing intensifying competition

Hair care products becoming more sophisticated

Rising demand for natural formulations

COMPETITIVE LANDSCAPE

Premium brands shine in hair care

L’Oréal and Procter & Gamble maintain their leading positions

CATEGORY DATA

Table 68 Sales of Hair Care by Category: Value 2012-2017
Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
Table 72 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Canada

HEADLINES

PROSPECTS

Practical consumer attitudes support steady growth in the mass segment

Mass facial care expected to perform well over the forecast period

Some mass fragrances set to continue to struggle

COMPETITIVE LANDSCAPE

Mass brands compete on both performance and price

L'Oréal and Procter & Gamble remain the leading players

Drugstores/parapharmacies benefiting from the growth of the mass segment

CATEGORY DATA

Table 81 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 82 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 84 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 85 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 86 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Canada

HEADLINES

PROSPECTS

Men’s grooming offers significant growth potential

Growing consumer interest in men’s skin care

Men’s shaving remains stable

COMPETITIVE LANDSCAPE

Large multinationals dominate men’s grooming

More luxury players eye up men’s grooming

CATEGORY DATA

Table 87 Sales of Men’s Grooming by Category: Value 2012-2017
Table 88 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 89 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 90 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 91 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 92 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 93 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 94 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 95 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Canada

HEADLINES

PROSPECTS

Oral care a mature but steadily growing category

Manufacturers’ new product developments seek to satisfy specific needs

Premiumisation trend drives up unit prices in oral care

COMPETITIVE LANDSCAPE

Large consumer goods companies dominate oral care

Manufacturers move towards premium options

CATEGORY DATA

Table 96 Sales of Oral Care by Category: Value 2012-2017
Table 97 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 98 Sales of Toothbrushes by Category: Value 2012-2017
Table 99 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 100 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 101 NBO Company Shares of Oral Care: % Value 2013-2017
Table 102 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 103 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 104 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 105 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 106 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 107 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 108 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Canada

HEADLINES

PROSPECTS

Premium segment expected to benefit from a favourable macro environment

Premium sets/kits offer strong potential for growth

A healthy outlook for premium colour cosmetics

COMPETITIVE LANDSCAPE

Personalisation resonates with consumers

Premium players increase their focus on science and technology

L'Oréal continues to lead the premium segment

CATEGORY DATA

Table 109 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 110 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 111 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 112 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Canada

HEADLINES

PROSPECTS

Anti-pollution skin care products step into the spotlight alongside natural and organic offerings

K-beauty attracts mainstream attention

Premium anti-agers performing well

COMPETITIVE LANDSCAPE

L’Oréal leads skin care thanks to a well-balanced portfolio

Internet retailing the best performing distribution channel for skin care

Deciem aims to disrupt the category with its focus on integrity and transparency

CATEGORY DATA

Table 115 Sales of Skin Care by Category: Value 2012-2017
Table 116 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 117 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 118 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 119 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 120 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 121 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 122 NBO Company Shares of Skin Care: % Value 2013-2017
Table 123 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 124 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 125 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 126 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 127 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 128 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 129 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 130 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Canada

HEADLINES

PROSPECTS

Sales driven by rising consumer awareness of the dangers of exposure to the sun

Skin care and colour cosmetics with incorporated sun care properties pose a challenge to category growth

Further improvements expected in terms of ingredients, formats and texture

COMPETITIVE LANDSCAPE

Schering-Plough leads sun care through its Coppertone brand

Niche natural brands continue to gain share

CATEGORY DATA

Table 131 Sales of Sun Care by Category: Value 2012-2017
Table 132 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 133 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 134 NBO Company Shares of Sun Care: % Value 2013-2017
Table 135 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 136 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 137 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 138 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 139 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

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Megatrends

Country Report

Beauty and Personal Care in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

Beauty and personal care registers a stronger performance in 2017

Niche brands attract mainstream attention

Acquisitions redefine the competitive landscape

New product launches in colour cosmetics highlight influencer marketing

Beauty and personal care expected to record steady growth over the forecast period

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Overview

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Table of Contents

Beauty and Personal Care in Canada

EXECUTIVE SUMMARY

Beauty and personal care registers a stronger performance in 2017

Niche brands attract mainstream attention

Acquisitions redefine the competitive landscape

New product launches in colour cosmetics highlight influencer marketing

Beauty and personal care expected to record steady growth over the forecast period

MARKET DATA

SOURCES

Baby and Child-Specific Products in Canada

HEADLINES

PROSPECTS

Promising future for natural and organic baby and child-specific products

Demographic shifts present both challenges and opportunities

Baby wipes witnesses the launch of products with more natural ingredients

COMPETITIVE LANDSCAPE

Procter & Gamble and Johnson & Johnson lead sales

Distribution remains fairly concentrated

CATEGORY DATA

Bath and Shower in Canada

HEADLINES

PROSPECTS

Stable outlook for body wash/shower gel

Increasing demand for natural and organic products

Tough times ahead for bar soap

COMPETITIVE LANDSCAPE

Unilever and Procter & Gamble continue to lead the category

Premium brands gain ground in bath and shower

CATEGORY DATA

Colour Cosmetics in Canada

HEADLINES

PROSPECTS

Growing consumer demand for multi-functionality and convenience

Strong growth potential for premium colour cosmetics

Colour cosmetic sets/kits outperforms the wider category

COMPETITIVE LANDSCAPE

L’Oréal remains the clear leader in colour cosmetics

Celebrity make-up lines compete for share

Beauty specialist retailers attract more consumers

CATEGORY DATA

Deodorants in Canada

HEADLINES

PROSPECTS

Natural deodorants continue to gain ground in Canada

Premium brands being extended into deodorants

Deodorant sticks remains the most popular format

COMPETITIVE LANDSCAPE

Unilever maintains its leading position

Manufacturers increasingly seeking to differentiate themselves in deodorants

CATEGORY DATA

Depilatories in Canada

HEADLINES

PROSPECTS

Depilatories a mature category lacking growth drivers

Natural products in demand

Trend towards convenience in depilatories

COMPETITIVE LANDSCAPE

Procter & Gamble and Edgewell Personal Care Brands together dominate depilatories

Internet retailing records strong growth

CATEGORY DATA

Fragrances in Canada

HEADLINES

PROSPECTS