Beauty and Personal Care in Canada

Beauty and Personal Care in Canada

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Mass beauty and personal care see lacklustre performance due to opposing trends in 2020

Consumers eschew physical stores preferring e-commerce in 2020

Multinational powerhouses lead sales in 2020

RECOVERY AND OPPORTUNITIES

Consumers likely to remain attentive to hygiene but bath and shower category unlikely to see gains achieved in 2020

E-commerce expected to emerge as important channel

More grocery retailers likely to enable consumers to add mass beauty and personal care products to online grocery orders over the forecast period

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Lockdown and economic downturn hampers sales of premium products in 2020

Dermo-cosmetics bolsters premium skin care somewhat in 2020

L’Oréal worth its lead, while e-commerce is increasingly influential

RECOVERY AND OPPORTUNITIES

Rise in disposable incomes will boost sales in premium beauty and personal care over the forecast period

Premium hair care set for recovery

Luxury department stores likely to invest in enhancing customers’ online experience

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales of baby wipes benefit from pandemic and lockdowns in 2020

E-commerce sees robust growth in value share during 2020

Multinationals dominate sales and grow value share in 2020

RECOVERY AND OPPORTUNITIES

Economic uncertainty and falling birth rate likely to stymie premiumisation

Sales growth expected to continue but likely to slow towards the end of the forecast period

Environmental concerns expected to progress during the forecast period

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Canada

KEY DATA FINDINGS

2020 IMPACT

Liquid soaps experiences massive sales growth in 2020 thanks to pandemic

Body wash/shower gel benefits from increased emphasis on personal hygiene in 2020

Home pampering trend boosts sales of bath additives in 2020

RECOVERY AND OPPORTUNITIES

Decreased constant value sales predicted for the forecast period

Natural skin care trend likely to gain traction over the forecast period

New e-commerce competitor has potential to shake up the category

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2015-2020
Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Canada

KEY DATA FINDINGS

2020 IMPACT

Colour cosmetics hard hit by the pandemic as consumers stay at home but nail products trend in 2020

Virtual try-on technology helps boost e-commerce sales in 2020

Brands for all incomes and innovative technology keep L’Oréal Canada at the top

RECOVERY AND OPPORTUNITIES

Colour cosmetics sales to return to growth in the short term as consumers return to pre-pandemic habits

More colour cosmetics brands likely to enter skin care during the forecast period

Ulta Beauty halts expansion plans but clarifies that it will still expand into Canada

CATEGORY DATA

Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 47 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 48 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 49 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 50 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Deodorants in Canada

KEY DATA FINDINGS

2020 IMPACT

Despite deodorant experiencing negative sales growth overall, deodorant pumps’ sales increase thanks to lower price point

Deodorant creams continues its push while premium deodorants take a step back in 2020

Unilever leadership supported by moving with the times

RECOVERY AND OPPORTUNITIES

Deodorants set to see increased sales growth over the forecast period as consumers return to previous habits

Premium deodorants expected to see robust sales growth over the forecast period

Product innovation likely to gain traction during the forecast period

CATEGORY DATA

Table 54 Sales of Deodorants by Category: Value 2015-2020
Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 57 NBO Company Shares of Deodorants: % Value 2016-2020
Table 58 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 60 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Depilatories in Canada

KEY DATA FINDINGS

2020 IMPACT

More consumers groom at home during 2020 boosting sales of depilatories

E-commerce boosted thanks to pandemic and Walmart launches new shaving products during 2020

Procter & Gamble and Edgewell Personal Care Brands continue to dominate depilatories in 2020

RECOVERY AND OPPORTUNITIES

Depilatories likely to resume struggle of review period

E-commerce sales expected to continue growing over the forecast period

Competitive pressure likely to put further pressure on depilatories during the forecast period

CATEGORY DATA

Table 63 Sales of Depilatories by Category: Value 2015-2020
Table 64 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 66 NBO Company Shares of Depilatories: % Value 2016-2020
Table 67 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 68 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Canada

KEY DATA FINDINGS

2020 IMPACT

Frugal fragrance sales due to lack of social activities and decrease in disposable income in 2020

Beauty specialist retailers and department stores invest in e-commerce to boost sales in 2020

Coty maintains its lead despite a challenging year

RECOVERY AND OPPORTUNITIES

Fragrance sales set to see boost over forecast period

E-commerce expected to remain at elevated levels over forecast period

Unisex fragrances likely to outperform other fragrance categories during the forecast period

CATEGORY DATA

Table 70 Sales of Fragrances by Category: Value 2015-2020
Table 71 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 72 NBO Company Shares of Fragrances: % Value 2016-2020
Table 73 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 76 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Pandemic boosts demand for colourants as hair salons close during lockdowns

Consumers staying home impacts sales of styling products negatively in 2020

L’Oréal continues to lead in hair care in 2020

RECOVERY AND OPPORTUNITIES

Hair care set for slow growth over the forecast period

Players likely to use innovation to lure consumers back over the forecast period

Hair care brands expected to engage with customers through social media in future

CATEGORY DATA

Table 78 Sales of Hair Care by Category: Value 2015-2020
Table 79 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 81 NBO Company Shares of Hair Care: % Value 2016-2020
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 83 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 84 LBN Brand Shares of Colourants: % Value 2017-2020
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 86 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 88 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Canada

KEY DATA FINDINGS

2020 IMPACT

Men groom less due to home seclusion during 2020

Men’s shaving sees increased competition in 2020

Gillette remains a cut above the rest in 2020, while premium brands craft personal care product portfolios for men

RECOVERY AND OPPORTUNITIES

Skin care set to boost men’s grooming while men’s shaving likely to drag category down over the forecast period

Premium hair care expected to grow over the forecast period

E-commerce likely to increase its value share during the forecast period

CATEGORY DATA

Table 91 Sales of Men’s Grooming by Category: Value 2015-2020
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 95 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Canada

KEY DATA FINDINGS

2020 IMPACT

2020 sees an electric performance thanks to the pandemic

Oral care players use online presence to advise consumers in 2020

Spotless year for Procter & Gamble with new connectivity

RECOVERY AND OPPORTUNITIES

Oral care growth set to stagnate over the forecast period

E-commerce likely to expand over the forecast period as consumers add oral care to online grocery carts

Oral care likely to benefit from older Canadian population over the forecast period

CATEGORY DATA

Table 100 Sales of Oral Care by Category: Value 2015-2020
Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 102 Sales of Toothbrushes by Category: Value 2015-2020
Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 105 NBO Company Shares of Oral Care: % Value 2016-2020
Table 106 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 108 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Consumers trade down subsequent to break-out of pandemic in 2020

Self-care and pampering important in 2020

E-commerce grows rapidly during 2020 as consumers embrace online shopping

RECOVERY AND OPPORTUNITIES

Skin care set to be bolstered by the economic recovery over the forecast period

E-commerce growth likely to decelerate over the forecast period

New stores planned for skin care brands

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2015-2020
Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 115 NBO Company Shares of Skin Care: % Value 2016-2020
Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 118 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 122 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Travel restrictions impacts sales of sun care products negatively in 2020

Premium brands use online presence to assist consumers in 2020

L'Oréal Canada remains the leader but Beiersdorf Canada takes some value share in 2020

RECOVERY AND OPPORTUNITIES

Sun care set to see long slow recovery from 2021

Sun care threatened by UV protection in beauty and other personal care products for women over the forecast period

Innovation set to assist recovery of sun care over the forecast period

CATEGORY DATA

Table 124 Sales of Sun Care by Category: Value 2015-2020
Table 125 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 126 NBO Company Shares of Sun Care: % Value 2016-2020
Table 127 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 129 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

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