Beauty and Personal Care in South Africa
Beauty and personal care in 2022: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Baby and Child-Specific Products in South Africa
Baby and child-specific products remains resilient during the economic crisis
New retailers enter baby and child-specific products
Parents tend to be brand-loyal when purchasing products for their children
Consumers will still seek natural products for their children
Consumers will continue to shop closer to home
A strong focus on private label will remain a priority during the forecast period
Table 11 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
Bath and Shower in South Africa
Bar soap remains the main consumer preference in bath and shower
Hand sanitiser sees an end to dynamic growth due to easing of COVID-19
Rising demand for natural ingredients
Promotions will continue to drive demand for bath and shower products
Fierce competition set to continue due to entry of new players
Consumers likely to be increasingly concerned about sustainability
Table 21 Sales of Bath and Shower by Category: Value 2017-2022
Table 22 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 24 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 25 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 26 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
Colour Cosmetics in South Africa
Colour cosmetics sees value growth as more consumers return to the office
The end of masking in South Africa contributes to value growth for lip products
Economic difficulties force trading down from premium to mass colour cosmetics
Increasing demand expected for hybrid products
The rise of premium minis set to continue
Discounts and promotions will continue to drive sales of colour cosmetics
Table 29 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 33 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 34 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 35 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 36 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 37 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 38 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 39 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Deodorants in South Africa
Promotions and discounts drive sales of deodorants
Consumers are brand-loyal when it comes to deodorants
Consumers find alternatives to deodorants
Demand expected to rise for deodorants containing natural ingredients
Consumer shift from fragrances to deodorants likely to continue
Consumers will continue to shop closer to home
Table 40 Sales of Deodorants by Category: Value 2017-2022
Table 41 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 42 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 43 NBO Company Shares of Deodorants: % Value 2018-2022
Table 44 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 45 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
Depilatories in South Africa
Consumers seek affordable products in difficult economic environment
Consumers adopt home remedies due to COVID-19 regulations
Consumers remain brand-loyal when it comes to razors
Habit persistence could benefit depilatories in the long term
Expanding the target audience for depilatories
Economic difficulties could drive more consumers to purchase private label
Table 48 Sales of Depilatories by Category: Value 2017-2022
Table 49 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 50 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 51 NBO Company Shares of Depilatories: % Value 2018-2022
Table 52 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 53 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
Fragrances in South Africa
Fragrances are regarded as non-essential by many consumers
Promotions and discounts are the main sales drivers in fragrances
Some consumers purchase mass fragrance sets/kits due to economic hardship
Counterfeit products threaten the growth of fragrances
New players to enter the market offering consumers cheaper alternatives
Celebrity fragrances will continue to gain momentum due to social media
Table 55 Sales of Fragrances by Category: Value 2017-2022
Table 56 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Fragrances: % Value 2018-2022
Table 58 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 61 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
Hair Care in South Africa
Colourants continues to gain momentum in 2022
Consumers rely on promotions and discounts in hair care
Salon professional hair care products less affordable by consumers
A stronger focus on natural hair care
Consumers are becoming ingredient-specific when it comes to hair care products
Sustainability concerns likely to drive sales of newer formats
Table 63 Sales of Hair Care by Category: Value 2017-2022
Table 64 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 65 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 66 NBO Company Shares of Hair Care: % Value 2018-2022
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 68 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 69 LBN Brand Shares of Colourants: % Value 2019-2022
Table 70 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 71 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 72 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 73 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 74 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 75 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
Men's Grooming in South Africa
Skin care brands focus on including men’s skin care and other grooming products
Men continue to do their own grooming during 2022
Return to work accelerates the need for shaving products
Players will have to think of ways to drive sales other than promotions
A focus on specific ingredients in men’s skin care products
A strong focus on sustainable packaging
Table 76 Sales of Men’s Grooming by Category: Value 2017-2022
Table 77 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 80 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 81 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 83 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 84 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
Oral Care in South Africa
Promotions such as buy-one-get-one free a key growth driver in toothpaste
Charcoal toothpaste remains trendy
Consumers still choose to shop closer to home
Manual toothbrushes will continue to be preferred over electric toothbrushes
The expansion of flavoured toothpastes
Sustainability initiatives drive innovation in oral care
Table 85 Sales of Oral Care by Category: Value 2017-2022
Table 86 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 87 Sales of Toothbrushes by Category: Value 2017-2022
Table 88 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 89 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 90 NBO Company Shares of Oral Care: % Value 2018-2022
Table 91 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 92 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 93 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 94 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 95 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 96 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 97 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
Skin Care in South Africa
Consumers still prioritise skin care despite the challenging economy
Skin care brands use influencers as a marketing tool
Diversity and inclusion drive innovation in skin care
More consumers will buy skin care products containing retinol and other active ingredients
Skin care brands will use new technologies to help consumers with underlying skin conditions
Consumers still seek to support local brands and businesses
Table 98 Sales of Skin Care by Category: Value 2017-2022
Table 99 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 100 NBO Company Shares of Skin Care: % Value 2018-2022
Table 101 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 102 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 103 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 104 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 105 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 106 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 107 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 108 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
Sun Care in South Africa
Mass sun care out performs premium sun care
Consumers focus on using sun care products that contain natural and organic ingredients
Sun protection feature becoming available in hybrid skin care products
Consumers become more aware of skin damage from the sun due to social media
Consumers return to outdoor activities, which could benefit sun care
Opportunity for players to offer sun protection products for various skin tones
Table 109 Sales of Sun Care by Category: Value 2017-2022
Table 110 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 111 NBO Company Shares of Sun Care: % Value 2018-2022
Table 112 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 114 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
Premium Beauty and Personal Care in South Africa
More consumers trade down from premium to mass beauty and personal care
Lack of innovation amongst premium brands
Tourists offer opportunities for premium beauty and personal care brands
The rising popularity and continued introduction of premium minis
Focus on loyalty programmes
Changes in consumers’ priorities from make-up to natural skin care
Table 116 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 117 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 118 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 119 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 120 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 121 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
Mass Beauty and Personal Care in South Africa
Mass beauty and personal care benefits as more consumers trade down
More South African consumers support local brands
Promotions and discounts allow mass beauty and personal care to remain competitive
Consumers will continue to shop close to home
A huge focus on private label
Consumers seek sustainable solutions from mass beauty and personal care players
Table 122 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 123 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 124 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 125 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 126 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 127 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027