Beauty and Personal Care in South Africa

Beauty and Personal Care in South Africa

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Growth despite economic challenges due to action by players

Multinationals maintain the lead, but are seeing more of a challenge

Growth set to continue, but consumers likely to continue seeking value for money

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic problems lead to changing consumer behaviour

Improving the quality of mass brands, including natural ingredients

The increasing challenge from private label

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic downturn hampers growth, although many consumers remain brand-loyal

Manufacturers adapt to consumers’ changing needs

Estée Lauder maintains its lead with a diverse product and brand portfolio

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers value quality, but a move to private label is seen due to cost concerns

A move towards natural ingredients, but organic products are expensive for locals

Johnson & Johnson maintains its lead despite launches from other multinationals

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Value for money is important, maintaining strong sales of bar soap

Rising interest in health and wellness boosts demand for natural ingredients

Unilever maintains its lead but sees a strong share decline

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Bath and Shower by Category: Value 2014-2019
Table 34 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 36 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 37 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 38 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Economy brands perform better in the current economic circumstances

The importance of social media and influencers, as well as services

High fragmentation in a category with many new launches

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 41 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 45 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 46 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 47 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 48 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 49 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 50 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 51 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

Deodorants in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Roll-on deodorants sees the highest growth due to the low price per unit

Efficacy is most important, but consumers now also look for natural ingredients

Dove and Nivea strongly compete, but challenge comes from Bramley

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 52 Sales of Deodorants by Category: Value 2014-2019
Table 53 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 54 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 55 NBO Company Shares of Deodorants: % Value 2015-2019
Table 56 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 57 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

Depilatories in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Hair removers/bleaches are increasingly popular but consumer knowledge is lacking

Cost remains an important factor in the purchasing decision

Incolabs maintains its lead despite launches by smaller players

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 60 Sales of Depilatories by Category: Value 2014-2019
Table 61 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 62 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 63 NBO Company Shares of Depilatories: % Value 2015-2019
Table 64 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 65 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 66 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

The struggling economy leads to volume decline for most premium categories

Rising demand for miniature fragrances due to the lower unit cost

The Prestige Cosmetics Group maintains its lead despite counterfeits

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 67 Sales of Fragrances by Category: Value 2014-2019
Table 68 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Fragrances: % Value 2015-2019
Table 70 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 71 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 72 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 73 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 74 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Miniature bottles maintain consumers’ loyalty

Expansion of the product range for kinky, coily and curly textured hair

New entrants follow the natural trend

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 75 Sales of Hair Care by Category: Value 2014-2019
Table 76 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 77 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 78 NBO Company Shares of Hair Care: % Value 2015-2019
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 80 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 81 LBN Brand Shares of Colourants: % Value 2016-2019
Table 82 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 83 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 84 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 85 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 86 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 87 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Oral Care in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales of toothpaste are boosted by launches, whilst tooth whiteners performs well

Supporting oral hygiene by continuously providing education

Colgate remains the generic term for toothpaste, helping to maintain its lead

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 88 Sales of Oral Care by Category: Value 2014-2019
Table 89 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 90 Sales of Toothbrushes by Category: Value 2014-2019
Table 91 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 93 NBO Company Shares of Oral Care: % Value 2015-2019
Table 94 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 96 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 97 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 99 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Getting the right product can be difficult in facial care

Consumers look for efficacy and natural ingredients at a reasonable price

Multinationals perform well, but local players provide more tailored products

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2014-2019
Table 102 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 107 NBO Company Shares of Skin Care: % Value 2015-2019
Table 108 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 109 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 110 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 113 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 114 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Sun protection not seen as a priority, but producers offer more protective products

New formats and new entrants aim to drive growth

Everysun, Tropitone and Nivea Sun lead, but private label also competes

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 116 Sales of Sun Care by Category: Value 2014-2019
Table 117 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 118 NBO Company Shares of Sun Care: % Value 2015-2019
Table 119 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 121 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024

Men's Grooming in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

South African men increasingly embrace grooming

New product lines available, but deodorant continues to be considered essential

Axe and Shield continue to lead, but Nivea and Gillette lead their own categories

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 123 Sales of Men’s Grooming by Category: Value 2014-2019
Table 124 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 125 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 126 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 127 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 128 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 129 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 130 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 131 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

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