Beauty and Personal Care in South Africa

Beauty and Personal Care in South Africa

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Premium Beauty and Personal Care in South Africa

HEADLINES

PROSPECTS

Consumer expenditure on premium brands declines due to cost-saving initiatives

Dwindling brand loyalty among premium brands

Macroeconomic constraints pose a threat to future growth

COMPETITIVE LANDSCAPE

Estée Lauder maintains lead

Counterfeit products widespread

Omni-channel presence trend to persist

CATEGORY DATA

Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 15 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in South Africa

HEADLINES

PROSPECTS

One size fits all approach does not necessarily work in all circumstances

Consumers demand more for less

Change in perception with regards to private label

COMPETITIVE LANDSCAPE

Unilever leads skin care

Product launches focus on skin care needs of African consumers

CATEGORY DATA

Table 17 Sales of Skin Care by Category: Value 2012-2017
Table 18 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 19 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 20 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 21 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 22 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 23 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 24 NBO Company Shares of Skin Care: % Value 2013-2017
Table 25 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 26 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 27 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 28 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 29 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 30 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 31 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 32 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in South Africa

HEADLINES

PROSPECTS

Increasing awareness among target audience and sophistication of consumer requirements

Sun care faces growing competition from skin care containing higher SPF

Premium sun care declining in popularity

COMPETITIVE LANDSCAPE

Incolabs maintains lead

New product launches from private label

CATEGORY DATA

Table 33 Sales of Sun Care by Category: Value 2012-2017
Table 34 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 35 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 36 NBO Company Shares of Sun Care: % Value 2013-2017
Table 37 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 38 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 39 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 40 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 41 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Baby and Child-Specific Products in South Africa

HEADLINES

PROSPECTS

Challenging economic environment places pressure on consumer spending

Hygiene, health consciousness and baby welfare affect purchases

COMPETITIVE LANDSCAPE

Johnson & Johnson leads category

Aggressive price promotions characterise category

CATEGORY DATA

Table 42 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 43 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 44 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 46 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 47 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 48 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 49 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 50 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 51 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in South Africa

HEADLINES

PROSPECTS

Spa-influenced products gaining in popularity

Economic hardship drives search for value

New packaging formats to capitalise on new customer requirements

COMPETITIVE LANDSCAPE

Unilever maintains lead

Manufacturers find new ways to differentiate their products

CATEGORY DATA

Table 52 Sales of Bath and Shower by Category: Value 2012-2017
Table 53 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 54 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 55 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 56 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 57 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 58 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 59 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in South Africa

HEADLINES

PROSPECTS

Personal grooming trend leads to changes in colour cosmetics

Younger audience growing

Social media is integral part of premium brand strategy

COMPETITIVE LANDSCAPE

Revlon maintains lead

Consumers yearn for greater sophistication for less money

Cost is important factor driving purchasing decisions

CATEGORY DATA

Table 60 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 61 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 62 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 63 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 64 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 65 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 66 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 67 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 68 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 69 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 70 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 71 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 72 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in South Africa

HEADLINES

PROSPECTS

Well-managed promotional campaigns influence growth

More targeted products are launched

COMPETITIVE LANDSCAPE

Unilever clear leader in deodorants

The rise of internet retailing

CATEGORY DATA

Table 73 Sales of Deodorants by Category: Value 2012-2017
Table 74 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 75 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 76 NBO Company Shares of Deodorants: % Value 2013-2017
Table 77 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 78 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 79 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 80 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in South Africa

HEADLINES

PROSPECTS

Personal grooming trend

New product launches drive growth

COMPETITIVE LANDSCAPE

Incolabs leads depilatories

At-home laser treatments could pose future threat

CATEGORY DATA

Table 81 Sales of Depilatories by Category: Value 2012-2017
Table 82 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 83 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 84 NBO Company Shares of Depilatories: % Value 2013-2017
Table 85 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 86 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 87 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in South Africa

HEADLINES

PROSPECTS

Challenging economic environment influences performance of fragrances

New product launches and marketing strategies contribute to brand success

Emergence of new purchasing patterns

COMPETITIVE LANDSCAPE

Highly fragmented and competitive environment prevails

The Prestige Cosmetics Group leads fragrances

Parallel imports and counterfeit products

CATEGORY DATA

Table 88 Sales of Fragrances by Category: Value 2012-2017
Table 89 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 90 NBO Company Shares of Fragrances: % Value 2013-2017
Table 91 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 92 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 93 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 94 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 95 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in South Africa

HEADLINES

PROSPECTS

Ethnic consumers spend more than Caucasians on hair care

Rise in popularity of ethnic hair care

Dry shampoo remains a niche

COMPETITIVE LANDSCAPE

L'Oréal South Africa (Pty) Ltd retains leadership of hair care

Amka leads perms and relaxants

CATEGORY DATA

Table 96 Sales of Hair Care by Category: Value 2012-2017
Table 97 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 98 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 99 NBO Company Shares of Hair Care: % Value 2013-2017
Table 100 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 101 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 102 LBN Brand Shares of Colourants: % Value 2014-2017
Table 103 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 104 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 105 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 106 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 107 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 108 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in South Africa

HEADLINES

PROSPECTS

Mass beauty and personal care predicted to grow over forecast period

Anti-agers is the most dynamic performer

Aggressive price promotions support growth

COMPETITIVE LANDSCAPE

Unilever South Africa maintains lead in mass beauty and personal care

Global companies dominate mass beauty and personal care

Niche local brands on the rise

CATEGORY DATA

Table 109 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 110 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 111 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 112 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 113 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 114 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in South Africa

HEADLINES

PROSPECTS

Increasing interest by men in products designed to suit their specific skin needs

Mass products dominate with limited presence of premium brands

Men-only salons on the rise

COMPETITIVE LANDSCAPE

Unilever maintains lead

Beiersdorf more active in terms of new product launches

CATEGORY DATA

Table 115 Sales of Men’s Grooming by Category: Value 2012-2017
Table 116 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 117 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 118 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 119 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 120 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 121 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 122 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 123 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in South Africa

HEADLINES

PROSPECTS

Sensitisation campaigns by private and public sector to create awareness

New product launches and improving awareness contribute to growth

COMPETITIVE LANDSCAPE

Colgate-Palmolive is the clear leader

Minimal change in the competitive landscape

CATEGORY DATA

Table 124 Sales of Oral Care by Category: Value 2012-2017
Table 125 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 126 Sales of Toothbrushes by Category: Value 2012-2017
Table 127 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 128 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 129 NBO Company Shares of Oral Care: % Value 2013-2017
Table 130 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 131 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 132 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 133 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 134 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 135 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 136 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

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