Beauty and Personal Care in South Africa

Beauty and Personal Care in South Africa

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2018-2025

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in South Africa

KEY DATA FINDINGS

2020 IMPACT

Lockdown and home seclusion shape category performance

Convenience and proximity determine brand success

Local brands are favoured by consumers

RECOVERY AND OPPORTUNITIES

Price sensitivity will continue to shape performance

Return to normality will be slow

E-commerce likely to enhance brand visibility

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in South Africa

KEY DATA FINDINGS

2020 IMPACT

Premium beauty and personal care sees a dismal performance

Aggressive price promotions and the rise of online stores

Innovative strategies adopted by leading players

RECOVERY AND OPPORTUNITIES

Recession and threats of a third wave will slow recovery

Tourist spending heavily impacted by the crippled tourism industry

Absolute luxury brands relatively more resilient

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in South Africa

KEY DATA FINDINGS

2020 IMPACT

Slower growth driven by price-consciousness and a focus on key baby categories

Baby wipes benefits from an increased focus on hygiene

Prioritisation of key baby categories affects performance of non-essential categories

RECOVERY AND OPPORTUNITIES

Further growth expected over the forecast period

Rise in e-commerce improves brand visibility

Johnson & Johnson set to maintain its lead

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in South Africa

KEY DATA FINDINGS

2020 IMPACT

Hygiene concerns drive demand during pandemic

Products with antibacterial properties or high alcohol content gain shelf space

The rise in complementary categories and caring formulae

RECOVERY AND OPPORTUNITIES

The need to capitalise on changing distribution patterns

The rise in complementary categories and innovative formats

The battle between international brands and private label lines

CATEGORY DATA

Table 33 Sales of Bath and Shower by Category: Value 2015-2020
Table 34 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 36 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 37 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 38 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in South Africa

KEY DATA FINDINGS

2020 IMPACT

Changes in grooming routines strongly negatively impact colour cosmetics

Online presence and brand visibility improve

Lipstick hardest-hit, while DIY trend drives demand for nails

RECOVERY AND OPPORTUNITIES

Recovery will be slow as consumer battle with economic woes

Premium colour cosmetics will see the impact of the pandemic for longer

Innovative brands that are compatible with the new reality will recover quickly

CATEGORY DATA

Table 41 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 45 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 46 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 47 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 48 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 49 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 50 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 51 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Deodorants in South Africa

KEY DATA FINDINGS

2020 IMPACT

Growth hindered by COVID-19 restrictions

Shift from fragrances to deodorant sprays

International companies maintain their lead

RECOVERY AND OPPORTUNITIES

As consumers resume work and social activities, recovery will follow

Shift in retail channels likely to maintain momentum

CATEGORY DATA

Table 52 Sales of Deodorants by Category: Value 2015-2020
Table 53 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 54 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 55 NBO Company Shares of Deodorants: % Value 2016-2020
Table 56 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 57 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Depilatories in South Africa

KEY DATA FINDINGS

2020 IMPACT

Depilatories benefits from the DIY trend but suffers from home seclusion

Growth of razors supported by affordability and convenience

Veet maintains brand leadership

RECOVERY AND OPPORTUNITIES

Limited social interaction will support category growth

Depilatories set to expand the target market

CATEGORY DATA

Table 60 Sales of Depilatories by Category: Value 2015-2020
Table 61 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 62 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 63 NBO Company Shares of Depilatories: % Value 2016-2020
Table 64 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 65 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 66 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in South Africa

KEY DATA FINDINGS

2020 IMPACT

Fragrances second hardest-hit category within beauty and personal care

Retailers engage in aggressive price promotions

Lockdown measures impact sales of fragrances

RECOVERY AND OPPORTUNITIES

Recessionary pressures will slow recovery

The rise in e-commerce will improve brand visibility

CATEGORY DATA

Table 67 Sales of Fragrances by Category: Value 2015-2020
Table 68 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 69 NBO Company Shares of Fragrances: % Value 2016-2020
Table 70 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 71 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 72 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 73 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 74 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in South Africa

KEY DATA FINDINGS

2020 IMPACT

DIY trend due to salon closures and cost-cutting drives growth

Increased awareness of clean beauty

RECOVERY AND OPPORTUNITIES

Financial recovery will impact category recovery

Online purchasing here to stay over the forecast period

CATEGORY DATA

Table 75 Sales of Hair Care by Category: Value 2015-2020
Table 76 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 77 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 78 NBO Company Shares of Hair Care: % Value 2016-2020
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 80 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 81 LBN Brand Shares of Colourants: % Value 2017-2020
Table 82 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 83 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 84 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 85 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 86 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 87 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in South Africa

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions lead to decline

Men choose not to shave as often, hampering growth in men’s shaving

Premium brands are the hardest hit

RECOVERY AND OPPORTUNITIES

Brand owners must capitalise on new emerging trends

Marketing campaigns to add allure to products now deemed as non-essential

CATEGORY DATA

Table 88 Sales of Men’s Grooming by Category: Value 2015-2020
Table 89 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 90 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 91 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 92 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 93 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 94 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 95 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 96 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in South Africa

KEY DATA FINDINGS

2020 IMPACT

Economic pressures take their toll on electric toothbrushes

Resilience for categories which are considered essential

RECOVERY AND OPPORTUNITIES

Solid, stable growth expected over the forecast period

CATEGORY DATA

Table 97 Sales of Oral Care by Category: Value 2015-2020
Table 98 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 99 Sales of Toothbrushes by Category: Value 2015-2020
Table 100 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 101 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 102 NBO Company Shares of Oral Care: % Value 2016-2020
Table 103 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 104 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 105 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 106 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 107 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 108 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 109 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in South Africa

KEY DATA FINDINGS

2020 IMPACT

Skin care relatively resilient, with a focus on general wellbeing and self-pampering

Local people support local brands during the pandemic

Premium brands lose out in the difficult consumer environment

RECOVERY AND OPPORTUNITIES

Economic uncertainty overshadows growth

Prolonged use of hand sanitisers will lead to demand for skin care products

CATEGORY DATA

Table 110 Sales of Skin Care by Category: Value 2015-2020
Table 111 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 112 NBO Company Shares of Skin Care: % Value 2016-2020
Table 113 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 114 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 115 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 116 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 117 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 118 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 119 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 120 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in South Africa

KEY DATA FINDINGS

2020 IMPACT

Sun care sales decline due to declining disposable incomes and lockdown

Sun care losing sales to other categories containing SPF

RECOVERY AND OPPORTUNITIES

Slow recovery ahead for sun care

CATEGORY DATA

Table 121 Sales of Sun Care by Category: Value 2015-2020
Table 122 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 123 NBO Company Shares of Sun Care: % Value 2016-2020
Table 124 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 125 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 126 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 127 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

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