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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Costa Rica?
- Which are the leading brands in Costa Rica?
- How are products distributed in Costa Rica?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Costa Rica
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Baby and Child-Specific Products in Costa Rica
KEY DATA FINDINGS
2021 DEVELOPMENTS
Parents try to give their children the best, despite economic uncertainty
Parents look for natural ingredients
The competitive landscape stable in 2021 and dominated by international players
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Products that protect the environment continue to be in demand
Private label brands show growth potential
CATEGORY DATA
Table 10 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Costa Rica
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower value and volume sales in 2021
Multinationals continue to lead in 2021 with widely available, well-known brands
Boom over for hand sanitisers
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Consumers look for clean labels with less additives
Body wash/shower gel registers highest growth
CATEGORY DATA
Table 19 Sales of Bath and Shower by Category: Value 2016-2021
Table 20 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 22 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 23 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 24 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Costa Rica
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins in 2021
Recognised global and regional players maintain their competitive edge
Clean movement gathers momentum
PROSPECTS AND OPPORTUNITIES
Society fully opening benefits colour cosmetics
Blurring of lines between colour cosmetics and other beauty products
Certain pandemic behaviours continue
CATEGORY DATA
Table 27 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
Deodorants in Costa Rica
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value and volume sales on par with 2020
International brands maintain their competitive edge in deodorants in a difficult climate
Bundling is apparent on retailer shelves
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Bundling used to get consumers to try new products
New formats could appear
CATEGORY DATA
Table 36 Sales of Deodorants by Category: Value 2016-2021
Table 37 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 39 NBO Company Shares of Deodorants: % Value 2017-2021
Table 40 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 41 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 43 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Costa Rica
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued decline in 2021
Multinationals continue to lead depilatories, thanks to widespread availability across retail channels
Bundling a common way to offer savings
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Innovation centred on natural ingredients and added convenience
Permanent hair removal long-term threat to depilatories
CATEGORY DATA
Table 44 Sales of Depilatories by Category: Value 2016-2021
Table 45 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Depilatories: % Value 2017-2021
Table 47 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 48 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Costa Rica
KEY DATA FINDINGS
2021 DEVELOPMENTS
Opening of society benefits fragrances
Direct sellers continue to dominate
Vegan fragrances become more commonplace
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
More competition over forecast period
Contraband fragrances a continuing threat
CATEGORY DATA
Table 50 Sales of Fragrances by Category: Value 2016-2021
Table 51 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Fragrances: % Value 2017-2021
Table 53 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 56 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Costa Rica
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bundling used to increase value share
Traditional brands continue to lead
Salon professional hair care registers highest growth
PROSPECTS AND OPPORTUNITIES
Trading down over forecast period
Innovation expected in the natural and organic spheres
Potential for growth of dry shampoo
CATEGORY DATA
Table 58 Sales of Hair Care by Category: Value 2016-2021
Table 59 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 61 NBO Company Shares of Hair Care: % Value 2017-2021
Table 62 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 63 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 66 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Costa Rica
KEY DATA FINDINGS
2021 DEVELOPMENTS
Men’s grooming returns to value growth
No change in status quo in 2021
Men’s grooming staid
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Further growth expected in beard grooming and skin care
Men’s grooming will become segmented and specialised in the coming years
CATEGORY DATA
Table 69 Sales of Men’s Grooming by Category: Value 2016-2021
Table 70 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 72 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 73 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 74 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 76 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 77 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Costa Rica
KEY DATA FINDINGS
2021 DEVELOPMENTS
Children’s oral care sees further dynamism
Multinationals maintain their dominance
Oral care goes green
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Barriers to entry remain strong
Health and image concerns support volume growth
CATEGORY DATA
Table 78 Sales of Oral Care by Category: Value 2016-2021
Table 79 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 80 Sales of Toothbrushes by Category: Value 2016-2021
Table 81 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 83 NBO Company Shares of Oral Care: % Value 2017-2021
Table 84 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 85 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 87 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Costa Rica
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased interest in dermocosmetics
Regional and international competitors continue to lead
Consumers turn to larger formats in mass general purpose body care
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Consumers look for sustainability and transparency
Shift towards multi-benefit products over forecast period
CATEGORY DATA
Table 89 Sales of Skin Care by Category: Value 2016-2021
Table 90 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 91 NBO Company Shares of Skin Care: % Value 2017-2021
Table 92 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 93 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 94 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Costa Rica
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sun protection slowly moving to daily application
Leading brands change distribution partner
Dermacosmetic brands increasing value share
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Blurring of lines between skin care and sun care
Brands innovate mainly by offering different formats
CATEGORY DATA
Table 95 Sales of Sun Care by Category: Value 2016-2021
Table 96 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 97 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 98 NBO Company Shares of Sun Care: % Value 2017-2021
Table 99 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 100 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 101 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Costa Rica
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery for premium in 2021
Saint Honoré continues to lead a highly fragmented landscape
Less foreign travel supports value sales
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Dermocosmetic brands gain value share
Growing competition from higher quality mass brands
CATEGORY DATA
Table 102 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 103 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 104 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 105 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 106 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 107 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Costa Rica
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in current value growth in 2021
International and regional players maintain their rankings
Private label gaining traction
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Sustainability enters the mainstream
Restrictions due to be eased on cannabis oil
CATEGORY DATA
Table 108 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 109 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 110 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 111 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 112 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 113 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.