Beauty and Personal Care in Costa Rica

Beauty and Personal Care in Costa Rica

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Added-value and segmented products contribute to growth

Multinational and regional players maintain their dominance

Demand set to normalise and the natural trend expected to continue

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Continued strong growth, with natural products gaining traction

International and regional players maintain their dominance

Imported options offer value-added brands, leading existing players to react

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Minimal growth, as premium fragrances drags down the overall performance

Celebrity and influencer endorsement is used to attract consumers to new launches

Saint Honoré continues to lead a very fragmented category

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Affordability and brand recognition set the pace

Added-value proposals attract higher-income consumers with their quality

Economies of scale and segmentation maintain the lead of international players

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 22 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Bar soap remains dominant as it is considered a necessity by most consumers

Desire for value drives sales, but consumers value functional and natural ingredients

Multinationals lead with widely available, well-known brands

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 31 Sales of Bath and Shower by Category: Value 2014-2019
Table 32 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 34 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 35 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 36 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Point-of-sale displays and functional innovations set the pace

Premium products gain traction but mass products remain most popular

Recognised global and regional players maintain their competitive edge

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 39 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

Deodorants in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium deodorants sees growth by offering clinical protection, but from a low base

Most consumers are attracted by performance claims, scent and pricing

International brands maintain their competitive edge in deodorants

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 48 Sales of Deodorants by Category: Value 2014-2019
Table 49 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 51 NBO Company Shares of Deodorants: % Value 2015-2019
Table 52 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 53 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 55 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

Depilatories in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Affordability and multiple performance claims dictate sales

Areas of focus vary between different distribution channels

Multinationals and a local beauty specialist retailer continue to lead

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 56 Sales of Depilatories by Category: Value 2014-2019
Table 57 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Depilatories: % Value 2015-2019
Table 59 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 60 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic slowdown and resultant price-consciousness hamper growth

Global and regional players remain ahead in fragrances

New value proposals and recognised premium brands anticipated to set the pace

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 62 Sales of Fragrances by Category: Value 2014-2019
Table 63 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of Fragrances: % Value 2015-2019
Table 65 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 68 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Shampoos maintains is lead, but interest is also shown in other hair care products

Traditional brands continue to lead, but others compete with careful targeting

Brand loyalty starts to fade and this is set to continue, increasing fragmentation

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 70 Sales of Hair Care by Category: Value 2014-2019
Table 71 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 73 NBO Company Shares of Hair Care: % Value 2015-2019
Table 74 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 78 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Oral Care in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Further specialisation and multiple performance claims continue to drive sales

Specialisation and segmentation to attract consumers

Multinationals maintain their dominance despite challenge from specialist brands

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 81 Sales of Oral Care by Category: Value 2014-2019
Table 82 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 83 Sales of Toothbrushes by Category: Value 2014-2019
Table 84 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 86 NBO Company Shares of Oral Care: % Value 2015-2019
Table 87 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 88 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 90 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Dynamic growth for facial care as consumers favour products to meet specific needs

Segmentation efforts by players concentrate on natural and functional ingredients

Regional and international competitors Belcorp, BDF and Unilever continue to lead

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 92 Sales of Skin Care by Category: Value 2014-2019
Table 93 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Skin Care: % Value 2015-2019
Table 95 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 96 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 97 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

High sun protection and affordability remain important

Low innovation in sun care, although dermocosmetic brands beginning to emerge

Global manufacturers dominate sun care, but greater fragmentation expected

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 98 Sales of Sun Care by Category: Value 2014-2019
Table 99 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 100 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 101 NBO Company Shares of Sun Care: % Value 2015-2019
Table 102 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 103 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 104 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 105 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Brand awareness, specialisation and promotional campaigns set the pace

Traditional international players remain ahead, whilst regional player Belcorp declines

Innovative and affordable value proposals set to gain momentum

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 106 Sales of Men’s Grooming by Category: Value 2014-2019
Table 107 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 108 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 109 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2019
Table 110 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 111 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 112 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 113 Forecast Sales of Men's Grooming by Category: Value 2019-2024
Table 114 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024

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