Jordan’s economy is beginning to recover post pandemic which is having a positive influence on BPC. Most categories were negatively impacted in 2020 due to consumers spending more time at home and requiring less products.
Compared with 2020, in 2021, beauty and personal care products have experienced growth due to the reopening of the economy. Notably, the nation’s economy was adversely affected by the emergence of the COVID-19 pandemic.
In Jordan, beauty regimes tend to vary widely, according to income level and social status. Mid- to high-income women in particular are increasingly focused on maintaining a youthful and attractive appearance, often having fairly complex beauty regimes and being attracted by solution-focused products.
The nation has seen alarming birth rate declines since 2018 which is negatively affecting the demand and consumption of child-specific products.
Recent decades have seen Jordan invest significant sums in the development of its transportation infrastructure. As a result, the country has an 8,000sq km network of paved roads and a comprehensive and fully functioning railway system, which is used mainly for transporting raw materials to the southern Port of Aqaba.
Over the forecasted period, beauty and personal care will grow exponentially, driven by the reopening of the economy post pandemic. This will be boosted by a growth in employment rates and the reopening of schools and universities in 2022 onwards.
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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