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2025 Developments
Beauty and personal care in Jordan is demonstrating robust and steady growth driven by a digitally engaged, youthful, and increasingly urban population. The market’s attractiveness lies in the combination of consumer sophistication, rising disposable income, and a demand for multifunctional, science-backed products that fit into holistic self-care routines. Digital platforms are transforming consumer behaviour, enabling discovery, trial, and repeat purchases, especially among younger urban consumers. Established multinational companies maintain dominance through strong portfolios and extensive distribution, yet increased competition from smaller local manufacturers is encouraging innovation. Future growth prospects are supported by premiumisation trends and expanding e-commerce, offering brands opportunities to deepen consumer engagement through personalised digital experiences and multifunctional product offerings that align with evolving lifestyle preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Jordan?
- Which are the leading brands in Jordan?
- How are products distributed in Jordan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Jordan
2025 Developments
Key Data Insights
Rising Digital Engagement Drives Value Growth and Consumer Sophistication
Hair Care Leads Value Sales While Deodorants Leads in Growth
Pantene and Dior Harness Digital Journeys to Transform Consumer Experience
Chart 1 Digital Consumer Journey Directs Jordan’s Beauty & Personal Care in 2025
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Youthful Consumers and Urban Expansion Drive Value Growth
Hair Care Leads Value While Fragrances Leads Growth Momentum
Digital Engagement and Premiumisation Reshape Business Strategies
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Unilever and Procter & Gamble Reinforce Their Lead through Portfolio Strength and Distribution
Mass Beauty Brands Leverage Affordable Innovation and Digital Promotion to Drive Growth
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Grocery Stores Lead Beauty and Personal Care Retail
Digital Engagement Propels Retail E-Commerce Growth and Reshapes Consumer Purchasing Behaviour
Chart 9 Retail Channels 2020-2025
Chart 10 Economic Context for Beauty and Personal Care
Chart 11 Real GDP Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Beauty and Personal Care
Chart 14 Population 2020-2030
Chart 15 Consumer Expenditure 2020-2030
Chart 16 Population by Generation 2025
Baby and Child-Specific Products in Jordan
Key Data Insights
Baby and Child-Specific Products Summary
Employment Growth Fuels Disposable Income
Hair Care as Best Performing Category
Brands Following the Lifestyle-Driven Trend of Clean and Transparent Incredients
Chart 17 Johnson's No Tears Shampoos - Following the Clean Reimagined Trend
Chart 18 Value Sales 2020-2030
Chart 19 Volume Sales 2020-2030
Chart 20 Value Sales by Category 2025
Dual-Income Households and Income Growth Sustain Market Expansion Despite Birth Rate Decline
Baby Wipes Fastest Growing While Skin Care Remains the Largest Category
E-Commerce Expansion and Quality Perceptions Reshape Purchasing Behaviours and Brand Strategies
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Johnson & Johnson and Naterra Strengthen Leadership through Trusted Baby Care Innovations
Growth in Gentle Formulations Opens New Opportunities for Market Expansion
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Grocery Retailers Attract Families with Product Variety and Promotions
Grocers Solidify Family Loyalty While E-Commerce Grows Gradually
Chart 25 Retail Channels 2020-2025
Chart 26 Economic Context for Baby and Child-Specific Products
Chart 27 Real GDP Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Baby and Child-Specific Products
Chart 30 Population 2020-2030
Chart 31 Consumer Expenditure 2020-2030
Chart 32 Population by Generation 2025
Bath and Shower in Jordan
Key Data Insights
Bath and Shower Summary
Rising Incomes and Urbanisation Boost Premium and Lifestyle Sales in Bath and Shower
Bar Soap Leads Volume Sales While Lifestyle Products Drive Value Growth
Lux Leverages Digital Channels to Elevate Bath and Shower as a Lifestyle Ritual
Chart 33 Lux Elevates Bath & Shower into a Lifestyle Ritual
Chart 34 Value Sales 2020-2030
Chart 35 Volume Sales 2020-2030
Chart 36 Value Sales by Category 2025
Urban Families and Rising Incomes Fuel Steady Market Expansion
Bar Soap Sustains Volume Leadership While Hand Sanitisers
Digital Engagement Reshapes Brand Discovery and Market Competition
Chart 37 Forecast Value Sales 2020-2030
Chart 38 Forecast Value Sales by Category 2025-2030
Local Brands Leverage Boycott to Expand Shares
Local Product Innovation Creates Growth Opportunities for Manufacturers
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Supermarkets and Hypermarkets Anchor Distribution as Ecommerce Grows Rapidly
Traditional Retail Strength Meets Growing E-Commerce Momentum in Jordan
Chart 41 Retail Channels 2020-2025
Chart 42 Economic Context for Bath and Shower
Chart 43 Real GDP Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Bath and Shower
Chart 46 Population 2020-2030
Chart 47 Consumer Expenditure 2020-2030
Chart 48 Population by Generation 2025
Colour Cosmetics in Jordan
Key Data Insights
Colour Cosmetics Summary
Economic Growth and Digital Engagement Fuel Market Expansion
Eye Make-Up Is the Fastest Growing in 2025
Leading Brands Leverage Longevity and Lifestyle Trends for Consumer Loyalty
Chart 49 L’Oréal, and Essence Drive Jordan’s Colour Cosmetics Longevity Trend in 2025
Chart 50 Value Sales 2020-2030
Chart 51 Volume Sales 2020-2030
Chart 52 Value Sales by Category 2025
Population Growth and Evolving Consumer Preferences Drive Value Growth
Nail Products Sustain Value While Curated Sets Accelerate Growth
Shifting Trends in Clean, Inclusive Products and Digital Engagement Reshape Market Dynamics
Chart 53 Forecast Value Sales 2020-2030
Chart 54 Forecast Value Sales by Category 2025-2030
Cosnova Leads Jordan’S Colour Cosmetics Market Amid Strong Competition
Shifts in Consumer Preferences Offer Growth Avenues for Diverse Product Innovation
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Store-Based Channels Maintain Dominance While E-Commerce Gradually Gains Traction
Digital Engagement and Convenience Direct Future Growth
Chart 57 Retail Channels 2020-2025
Chart 58 Economic Context for Colour Cosmetics
Chart 59 Real GDP Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Colour Cosmetics
Chart 62 Population 2020-2030
Chart 63 Consumer Expenditure 2020-2030
Chart 64 Population by Generation 2025
Deodorants in Jordan
Key Data Insights
Deodorants Summary
Strong Market Growth Supported by Rising Employment and Disposable Income
Deodorant Sprays Lead in Value While Sticks Show Strongest Performance
Chart 65 Long-Lasting Protection as Jordan’s Consumers Prefer Strong Performance
Talabat Mart and Dumyah Boost Digital Sales with Fast, Convenient Access
Chart 66 Value Sales 2020-2030
Chart 67 Volume Sales 2020-2030
Chart 68 Value Sales by Category 2025
Population Growth and Rising Self-Care Fuel Deodorant Demand
Deodorant Remain the Largest While Sticks Lead Value Growth
Digital Engagement and Longevity Claims Reshape Consumer Behaviour
Chart 69 Forecast Value Sales 2020-2030
Chart 70 Forecast Value Sales by Category 2025-2030
Unilever and Colgate-Palmolive Shape Market Dynamics through Shifting Shares
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Grocery Retailers Maintain Leadership While E-Commerce Is Growing Fast
Digital Transformation and Convenience Reshape Deodorants Retail Landscape
Chart 73 Retail Channels 2020-2025
Chart 74 Economic Context for Deodorants
Chart 75 Real GDP Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Deodorants
Chart 78 Population 2020-2030
Chart 79 Consumer Expenditure 2020-2030
Chart 80 Population by Generation 2025
Depilatories in Jordan
Key Data Insights
Depilatories Summary
Steady Growth Driven by Rising Incomes and Evolving Consumer Habits
Hair Removers Lead in Volume and Value
Brands Embed Hair Removal into Self-Care through Safety and Convenience
Chart 81 Clean Reimagined Elevates Hair Removal to Safer Self-Care in Jordan
Chart 82 Value Sales 2020-2030
Chart 83 Volume Sales 2020-2030
Chart 84 Value Sales by Category 2025
Rising Disposable Incomes and E-Commerce Expansion Fuel Growth
Hair Removers Maintain Lead While Razors Accelerate in Growth
Consumers Embrace Skin-Friendly Products with Social Media Influencing Trends
Chart 85 Forecast Value Sales 2020-2030
Chart 86 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser and Bic Sustain Lead Amid Modest Share Shifts
Brand Innovation and Consumer Trust Create Growth Opportunities for Leading Players
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Grocery Retailers Strengthen Dominance as Supermarkets Lead Distribution
Retail E-Commerce Accelerates as Consumers Seek Convenience and Variety
Digital Innovation and Premium Formats Reshape Retail Environment and Consumer Engagement
Chart 89 Retail Channels 2020-2025
Chart 90 Economic Context for Depilatories
Chart 91 Real GDP Growth 2020-2030
Chart 92 Inflation 2020-2030
Chart 93 Consumer Context for Depilatories
Chart 94 Population 2020-2030
Chart 95 Consumer Expenditure 2020-2030
Chart 96 Population by Generation 2025
Fragrances in Jordan
Key Data Insights
Fragrances Summary
Luxury and Digital Innovation Drive Strong Growth among Top Brands
Mass Fragrances Dominate Retail Sales, as Affordability Drives Consumer Choice
Chart 97 Lasting Scents Become the Standard of Quality in Jordan
Brands Leverage Oud and Longevity Trends to Shape Luxury Fragrance Appeal
Chart 98 Value Sales 2020-2030
Chart 99 Volume Sales 2020-2030
Chart 100 Value Sales by Category 2025
Youthful Consumers and Economic Growth Fuel Fragrance Demand
Mass Fragrances Lead Growth, Driven by Affordability and Cultural Appeal
Brands Embrace Cultural Heritage and Digital Trends to Enhance Engagement
Chart 101 Forecast Value Sales 2020-2030
Chart 102 Forecast Value Sales by Category 2025-2030
Leading Luxury Brands Sustain Dominance Amid Stable Market Shares
Stable Leadership and Cultural Affinity Create Growth Opportunities for Brands
Chart 103 Company Shares 2025
Chart 104 Brand Shares 2025
Beauty Specialists Lead as Consumers Prioritise Sensory Experience
Retail E-Commerce Accelerates Growth Amid Expanding Digital Engagement
Chart 105 Retail Channels 2020-2025
Chart 106 Economic Context for Fragrances
Chart 107 Real GDP Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Fragrances
Chart 110 Population 2020-2030
Chart 111 Consumer Expenditure 2020-2030
Chart 112 Population by Generation 2025
Hair Care in Jordan
Key Data Insights
Hair Care Summary
Rising Incomes and Evolving Preferences Drive Premium Hair Care Growth
Shampoo Sales Lead, Followed by Conditioners and Treatments
Chart 113 Head & Shoulders Leads Lifestyle-Driven Hair Care in 2025
Head & Shoulders and Pantene Leverage Digital Channels to Focus on Scalp Health
Chart 114 Value Sales 2020-2030
Chart 115 Volume Sales 2020-2030
Chart 116 Value Sales by Category 2025
Rising Incomes Propel Premium and Mass Hair Care Expansion through 2030
Wellness-Focused Products and Natural Ingredients Drive Consumer Loyalty
Digital Platforms and Influencer Engagement Reshape Product Discovery
Chart 117 Forecast Value Sales 2020-2030
Chart 118 Forecast Value Sales by Category 2025-2030
Procter & Gamble and Unilever Sustain Dominance through Innovation and Wellness Focus
Emerging Wellness Trends and Digital Engagement Create Growth Opportunities for Brands
Chart 119 Company Shares 2025
Chart 120 Brand Shares 2025
Grocery Retailers Lead Sales as Small Local Grocers Dominate
Digital Platforms Gain Traction as E-Commerce Grows From Niche to Mainstream
Chart 121 Retail Channels 2020-2025
Chart 122 Economic Context for Hair Care
Chart 123 Real GDP Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Hair Care
Chart 126 Population 2020-2030
Chart 127 Consumer Expenditure 2020-2030
Chart 128 Population by Generation 2025
Men's Grooming in Jordan
Key Data Insights
Men's Grooming Summary
Men's Grooming Grows Amid Rising Disposable Incomes and Trend Adoption
Men's Shaving Is Largest and Best Performing Category
Chart 129 Gillette and Nivea Drive Longevity Trend in Men’S Grooming Jordan’S 2025
Gillette and Nivea Leverage Longevity and Digital Trends to Boost Brand Presence
Chart 130 Value Sales 2020-2030
Chart 131 Volume Sales 2020-2030
Chart 132 Value Sales by Category 2025
Rising Incomes and Digital Influence Accelerate Grooming Product Demand
Men's Shaving Leads in Value, While Men's Fragrances Is the Fastest Growing
Premiumisation and Wellness Narratives Transform Grooming Routines and Brands
Chart 133 Forecast Value Sales 2020-2030
Chart 134 Forecast Value Sales by Category 2025-2030
Nivea and Gillette Strengthen Positions through Innovation and Digital Engagement
Declining Shares Reveal Opportunities for Agile Competitors in Evolving Grooming Trends
Chart 135 Company Shares 2025
Chart 136 Brand Shares 2025
Grocery Retail Leads Everyday Grooming Purchases
Retail E-Commerce Accelerates Growth Driven by Young, Digitally Engaged Consumers
Chart 137 Retail Channels 2020-2025
Chart 138 Economic Context for Men's Grooming
Chart 139 Real GDP Growth 2020-2030
Chart 140 Inflation 2020-2030
Chart 141 Consumer Context for Men's Grooming
Chart 142 Population 2020-2030
Chart 143 Consumer Expenditure 2020-2030
Chart 144 Population by Generation 2025
Oral Care in Jordan
Key Data Insights
Oral Care Summary
Economic Stability and Wellness Trends Support Market Gains
Toothpaste Leads Sales, While Dental Floss Gains Traction
Chart 145 Longevity Trend Powers Colgate and Sensodyne in Jordan’S Oral Care Market
Colgate and Sensodyne Harness Whitening and Longevity Trends to Engage Digital Consumers
Chart 146 Value Sales 2020-2030
Chart 147 Volume Sales 2020-2030
Chart 148 Value Sales by Category 2025
Consumer Behaviour Drives Strong Market Expansion
Heavy Beverage Consumption and Wellness Focus Shape Product Demand
Digital Innovation Creates Competitive Advantages
Chart 149 Forecast Value Sales 2020-2030
Chart 150 Forecast Value Sales by Category 2025-2030
Market Leaders Maintain Their Positions Amid Steady Concentration
Innovations in Whitening and Enamel Care Offer Growth Opportunities for Emerging Players
Chart 151 Company Shares 2025
Chart 152 Brand Shares 2025
Grocery Retailers Lead Sales, Driven by Convenience and Promotions
Retail E-Commerce Expands Rapidly, Offering New Growth Avenues
Chart 153 Retail Channels 2020-2025
Chart 154 Economic Context for Oral Care
Chart 155 Real GDP Growth 2020-2030
Chart 156 Inflation 2020-2030
Chart 157 Consumer Context for Oral Care
Chart 158 Population 2020-2030
Chart 159 Consumer Expenditure 2020-2030
Chart 160 Population by Generation 2025
Skin Care in Jordan
Key Data Insights
Skin Care Summary
Rising Income and Digital Engagement Fuel Skin Care Expansion among Jordanian Consumers
Facial Care Leads in Size Supported by Widespread Daily Use and Routine Integration
Nivea and Neutrogena Harness Digital and Wellness Trends to Drive Growth
Chart 161 Lifestyle Driven Beauty Reshapes Jordan’S Skincare
Chart 162 Value Sales 2020-2030
Chart 163 Volume Sales 2020-2030
Chart 164 Value Sales by Category 2025
Population Growth and E-Commerce Adoption Drive Category Expansion among Jordanian Consumers
Facial Care Maintains Largest Retail Value While Body Care Leads in Growth Momentum
Rising Disposable Income and Multifunctional Products Reshape Consumer Preferences and Business Strategies
Chart 165 Forecast Value Sales 2020-2030
Chart 166 Forecast Value Sales by Category 2025-2030
Beiersdorf and Unilever Consolidate Leadership Amid Market Shifts
Digital Engagement and Wellness Trends Drive Innovation and Market Opportunities
Chart 167 Company Shares 2025
Chart 168 Brand Shares 2025
Specialist and Grocery Retailers Lead Retail Landscape
E-Commerce Grows Gradually as Digital Engagement Rises
Chart 169 Retail Channels 2020-2025
Chart 170 Economic Context for Skin Care
Chart 171 Real GDP Growth 2020-2030
Chart 172 Inflation 2020-2030
Chart 173 Consumer Context for Skin Care
Chart 174 Population 2020-2030
Chart 175 Consumer Expenditure 2020-2030
Chart 176 Population by Generation 2025
Sun Care in Jordan
Key Data Insights
Sun Care Summary
Rising Incomes and Digital Engagement Boost Year-Round Sun Protection Demand
Adult Sun Care Leads Growth, Driven by Multifunctional Protection and Skincare Benefits
Chart 177 E-Commerce and Social Media Redefine Sun Care in Jordan
Nivea and Banana Boat Harness Digital Channels to Embed Daily Spf in Lifestyles
Chart 178 Value Sales 2020-2030
Chart 179 Volume Sales 2020-2030
Chart 180 Value Sales by Category 2025
Consumers Embrace Daily Skin Health with Multifunctional Sun Protection
Tourism and Outdoor Lifestyles Sustain Demand for High-Performance Sun Care Products
Brands Leveraging Digital Engagement and Multifunctionality to Capture Consumer Loyalty
Chart 181 Forecast Value Sales 2020-2030
Chart 182 Forecast Value Sales by Category 2025-2030
Beiersdorf and Sun Pharmaceuticals Solidify Leadership through Tailored Strategies
Beesline Capitalises on Natural Offerings and Digital Reach to Capture Growth
Chart 183 Company Shares 2025
Chart 184 Brand Shares 2025
Pharmacies and Supermarkets Dominate Oral Care Sales
Multifunctional Products and Digital Engagement Reshape Retail Dynamics
E-Commerce Growth Driven by Convenience and Digital-Savvy Consumers
Chart 185 Retail Channels 2020-2025
Chart 186 Economic Context for Sun Care
Chart 187 Real GDP Growth 2020-2030
Chart 188 Inflation 2020-2030
Chart 189 Consumer Context for Sun Care
Chart 190 Population 2020-2030
Chart 191 Consumer Expenditure 2020-2030
Chart 192 Population by Generation 2025
Premium Beauty and Personal Care in Jordan
Key Data Insights
Premium Beauty and Personal Care Summary
Rising Incomes and Digital Engagement Fuel Growth Amid Economic Pressures
Premium Fragrances Lead Sales While Premium Skin Care Is the Fastest Growing
Dior and Chanel Transform Luxury with Digital Consumer Journeys
Chart 193 Dior and Chanel Direct Premium Beauty in Jordan through Digital Consumer Journeys
Chart 194 Value Sales 2020-2030
Chart 195 Value Sales by Category 2025
Rising Employment and Economic Growth Drive Premium Beauty Expansion
Premium Colour Cosmetics Lead with Strong Growth Supported by Digital Engagement
Social Media Drives Premiumisation Shaping Future Brand Strategies
Chart 196 Forecast Value Sales 2020-2030
Chart 197 Forecast Value Sales by Category 2025-2030
L’Oréal and Puig Maintain Dominance Amid Shifting Shares
Digital Engagement and Brand Trust Sustain Luxury Leadership
Chart 198 Company Shares 2025
Chart 199 Brand Shares 2025
Chart 200 Economic Context for Premium Beauty and Personal Care
Chart 201 Real GDP Growth 2020-2030
Chart 202 Inflation 2020-2030
Chart 203 Consumer Context for Premium Beauty and Personal Care
Chart 204 Population 2020-2030
Chart 205 Consumer Expenditure 2020-2030
Chart 206 Population by Generation 2025
Mass Beauty and Personal Care in Jordan
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth Driven by Rising Incomes and Digital Influence
Mass Hair Care Leads Sales, While Mass Colour Cosmetics Shows Exceptional Growth
Chart 207 Digital Discovery Drives Everyday Hair Care Choices in Jordan
Pantene and Head & Shoulders Harness the Digital Journey to Drive Hair Care Sales
Chart 208 Value Sales 2020-2030
Chart 209 Value Sales by Category 2025
Youthful Population and Rising Expenditure Fuel Sustained Growth
Mass Hair Care to Lead Sales, While Mass Fragrances Set for Rapid Growth
Digital Adoption and Youthful Consumers Reshape Purchasing Behaviour
Chart 210 Forecast Value Sales 2020-2030
Chart 211 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adjust Shares as Competition Intensifies
Top Brands Leverage Affordable Innovation and Digital Strategies to Sustain Leadership
Chart 212 Company Shares 2025
Chart 213 Brand Shares 2025
Chart 214 Economic Context for Mass Beauty and Personal Care
Chart 215 Real GDP Growth 2020-2030
Chart 216 Inflation 2020-2030
Chart 217 Consumer Context for Mass Beauty and Personal Care
Chart 218 Population 2020-2030
Chart 219 Consumer Expenditure 2020-2030
Chart 220 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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