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Learn moreJul 2020
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Jordan’s economy remains under pressure due to the ongoing influx of refugees from Syria, with negative implications for the job prospects and living standards of local people. Affluence is concentrated in the capital Amman, where spending on beauty and personal continues to increase.
Most categories of beauty and personal care have seen only minimal negative impact due to the COVID-19 pandemic during 2020. Sales in most categories are dominated by products that are regarded as daily essentials.
The government enforced a total lockdown on 18 March, also shutting the country’s borders on the same day. This was eased slightly from 25 March, when people were allowed to leave their homes between 10.
In Jordan, beauty regimes tend to vary widely, according to income level and social status. Mid- to high-income women in particular are increasingly focused on maintaining a youthful and attractive appearance, often having fairly complex beauty regimes and being attracted by solution-focused products.
The high level of income disparity in Jordan’s economy remains one of its defining features, with this intensifying further during the review period. The lowest income group is the largest in the country and also saw the strongest growth during the review period due to the substantial influx of refugees as a result of the Syrian crisis.
Recent decades have seen Jordan invest significant sums in the development of its transportation infrastructure. As a result, the country has an 8,000sq km network of paved roads and a comprehensive and fully functioning railway system, which is used mainly for transporting raw materials to the southern Port of Aqaba.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Jordan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Jordan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.