Beauty and Personal Care in Ecuador

Beauty and Personal Care in Ecuador

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Mass fares better than premium as COVID-19 hits consumers’ pockets

Beauty specialist retailers cater to female consumers as direct selling loses ground

Opportunity for CBD product development

RECOVERY AND OPPORTUNITIES

Moderate growth over forecast period

Hypoallergenic, clean and natural products gain favour

Private label gains value share

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Ecuador

KEY DATA FINDINGS

2020 IMPACT

With babies and children spending more time at home with parents, certain products were not in demand

Avon plummets in the ranking, as direct selling loses out to other channels

Retail distribution widens as consumers can find products in various channels

RECOVERY AND OPPORTUNITIES

Once society opens up again, baby and child-specific products will recover

Parents are cautious and demand more natural ingredients

Wipes and sun care key performers over forecast period

CATEGORY DATA

Table 17 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 18 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 19 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 20 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 21 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 22 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 24 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 25 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Hand sanitisers drives value growth

International players dominate

Green agenda given more priority

RECOVERY AND OPPORTUNITIES

Once society opens up, growth will be more muted

Key players focus on packaging to attract more sophisticated consumers

Bar soap continues to dominate

CATEGORY DATA

Table 26 Sales of Bath and Shower by Category: Value 2015-2020
Table 27 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 28 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 29 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 30 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 31 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 32 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 33 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Dismal year for colour cosmetics, as women forego make-up

Local and regional players continue to make their mark in colour cosmetics

Long-lasting colour cosmetics in demand, as face masks continue to be worn

RECOVERY AND OPPORTUNITIES

Once society opens up, strong recovery expected

Players turn to innovation to attract younger consumers

Vegan products come to the fore as the natural trend continues to develop

CATEGORY DATA

Table 34 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 35 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 36 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 37 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 38 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

Deodorants in Ecuador

KEY DATA FINDINGS

2020 IMPACT

With people going out less, these is reduced need for deodorants

Speed Stick benefits as strong scented antiperspirants become more popular

Small packaging formats rolled out to make products more affordable

RECOVERY AND OPPORTUNITIES

Demand recovers, once society opens up

Manufacturers focus on various different products to stimulate growth

Consumers become more interested in products that are organic and more natural

CATEGORY DATA

Table 43 Sales of Deodorants by Category: Value 2015-2020
Table 44 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 45 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 46 NBO Company Shares of Deodorants: % Value 2016-2020
Table 47 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 48 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 50 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

Depilatories in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Women have less need for depilatories as they spend significant time at home

Bic continues to innovate as Schick products become unavailable in supermarkets

Hair removers/bleaches become more widely available, pushing demand

RECOVERY AND OPPORTUNITIES

Healthy constant value growth over forecast period

Differentiating women’s razors from male offering key to value growth

Women’s pre-shave product face continuing challenges

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2015-2020
Table 52 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Depilatories: % Value 2016-2020
Table 54 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 55 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Ecuador

KEY DATA FINDINGS

2020 IMPACT

With people confined to home for much of 2020, there is little demand for fragrances

Yanbal cements leading position in 2020

Demand remains seasonal as lower import taxes make fragrances more affordable

RECOVERY AND OPPORTUNITIES

Strong recovery, once society opens up

Growing threat of counterfeit

High-end retail experiences an important aspect of promotion for premium players

CATEGORY DATA

Table 57 Sales of Fragrances by Category: Value 2015-2020
Table 58 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Fragrances: % Value 2016-2020
Table 60 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 63 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Hair care escapes major disruption

Savital regains leadership position

Medicated shampoos records rising demand during 2020

RECOVERY AND OPPORTUNITIES

Stale recovery over forecast period

Constant innovation ensures numerous interesting new launches in hair care

Perms and relaxants continue downward decline

CATEGORY DATA

Table 65 Sales of Hair Care by Category: Value 2015-2020
Table 66 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 68 NBO Company Shares of Hair Care: % Value 2016-2020
Table 69 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 71 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 72 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 73 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 74 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 75 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Men shave much less as they’re confined to home

Direct selling players remain prominent in men’s grooming

Scent and multiple functions are important to men

RECOVERY AND OPPORTUNITIES

Healthy value growth and beards still remain popular

Greater interest in men’s grooming pushes value sales

Local medicinal plants and traditional preparations make a mark on men’s grooming

CATEGORY DATA

Table 76 Sales of Men’s Grooming by Category: Value 2015-2020
Table 77 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 80 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 81 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 83 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 84 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Oral care benefits from COVID-19, with people washing teeth more regularly

Multinational players lead as local players step up production

Eco-friendly toothbrushes become a major trend

RECOVERY AND OPPORTUNITIES

Constant value growth unchanged over the forecast period

Added functional properties in toothpaste drive value growth

Oral care products for sensitive teeth popular over forecast period

CATEGORY DATA

Table 85 Sales of Oral Care by Category: Value 2015-2020
Table 86 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 87 Sales of Toothbrushes by Category: Value 2015-2020
Table 88 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 89 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 90 NBO Company Shares of Oral Care: % Value 2016-2020
Table 91 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 92 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 93 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 94 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 95 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Certain skin care products in demand due to COVID-19

The distribution of the leading mass skin care brands focused on supermarkets

Innovation remains an important aspect of success in skin care

RECOVERY AND OPPORTUNITIES

Muted constant value growth over forecast period

Dermocosmetics continues to gain popularity

Social media has increasing influence on skin care

CATEGORY DATA

Table 96 Sales of Skin Care by Category: Value 2015-2020
Table 97 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 98 NBO Company Shares of Skin Care: % Value 2016-2020
Table 99 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 100 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 101 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 102 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Sun care severely impacted by COVID-19, as people spend much more time indoors

Beiersdorf with its brand Eucerin fares best in 2020

Added benefits drives value sales

RECOVERY AND OPPORTUNITIES

Once society opens up, sun care will register healthy growth

Rising consumer awareness of sun care leads to higher levels of sophistication

Price promotions and media advertising remain crucial to success in sun care

CATEGORY DATA

Table 103 Sales of Sun Care by Category: Value 2015-2020
Table 104 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 105 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 106 NBO Company Shares of Sun Care: % Value 2016-2020
Table 107 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 108 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 109 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 110 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

Premium Beauty and Personal Care in Ecuador

KEY DATA FINDINGS

2020 IMPACT

With disposables incomes falling, consumers cut back on premium products

Imported products dominate sales as counterfeit brands continue to pose challenges

Players compete through aggressive price discounting

RECOVERY AND OPPORTUNITIES

Constant value sales lower than predicted pre-COVID-19

Developments in the distribution of premium brands

Significant growth potential in dermocosmetics

CATEGORY DATA

Table 111 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 112 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 114 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 115 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 116 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

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