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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Ecuador?
- Which are the leading brands in Ecuador?
- How are products distributed in Ecuador?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Ecuador
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Mass Beauty and Personal Care in Ecuador
KEY DATA FINDINGS
2020 IMPACT
Mass fares better than premium as COVID-19 hits consumers’ pockets
Beauty specialist retailers cater to female consumers as direct selling loses ground
Opportunity for CBD product development
RECOVERY AND OPPORTUNITIES
Moderate growth over forecast period
Hypoallergenic, clean and natural products gain favour
Private label gains value share
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
Baby and Child-Specific Products in Ecuador
KEY DATA FINDINGS
2020 IMPACT
With babies and children spending more time at home with parents, certain products were not in demand
Avon plummets in the ranking, as direct selling loses out to other channels
Retail distribution widens as consumers can find products in various channels
RECOVERY AND OPPORTUNITIES
Once society opens up again, baby and child-specific products will recover
Parents are cautious and demand more natural ingredients
Wipes and sun care key performers over forecast period
CATEGORY DATA
Table 17 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 18 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 19 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 20 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 21 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 22 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 24 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 25 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
Bath and Shower in Ecuador
KEY DATA FINDINGS
2020 IMPACT
Hand sanitisers drives value growth
International players dominate
Green agenda given more priority
RECOVERY AND OPPORTUNITIES
Once society opens up, growth will be more muted
Key players focus on packaging to attract more sophisticated consumers
Bar soap continues to dominate
CATEGORY DATA
Table 26 Sales of Bath and Shower by Category: Value 2015-2020
Table 27 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 28 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 29 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 30 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 31 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 32 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 33 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
Colour Cosmetics in Ecuador
KEY DATA FINDINGS
2020 IMPACT
Dismal year for colour cosmetics, as women forego make-up
Local and regional players continue to make their mark in colour cosmetics
Long-lasting colour cosmetics in demand, as face masks continue to be worn
RECOVERY AND OPPORTUNITIES
Once society opens up, strong recovery expected
Players turn to innovation to attract younger consumers
Vegan products come to the fore as the natural trend continues to develop
CATEGORY DATA
Table 34 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 35 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 36 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 37 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 38 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025
Deodorants in Ecuador
KEY DATA FINDINGS
2020 IMPACT
With people going out less, these is reduced need for deodorants
Speed Stick benefits as strong scented antiperspirants become more popular
Small packaging formats rolled out to make products more affordable
RECOVERY AND OPPORTUNITIES
Demand recovers, once society opens up
Manufacturers focus on various different products to stimulate growth
Consumers become more interested in products that are organic and more natural
CATEGORY DATA
Table 43 Sales of Deodorants by Category: Value 2015-2020
Table 44 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 45 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 46 NBO Company Shares of Deodorants: % Value 2016-2020
Table 47 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 48 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 50 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025
Depilatories in Ecuador
KEY DATA FINDINGS
2020 IMPACT
Women have less need for depilatories as they spend significant time at home
Bic continues to innovate as Schick products become unavailable in supermarkets
Hair removers/bleaches become more widely available, pushing demand
RECOVERY AND OPPORTUNITIES
Healthy constant value growth over forecast period
Differentiating women’s razors from male offering key to value growth
Women’s pre-shave product face continuing challenges
CATEGORY DATA
Table 51 Sales of Depilatories by Category: Value 2015-2020
Table 52 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Depilatories: % Value 2016-2020
Table 54 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 55 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
Fragrances in Ecuador
KEY DATA FINDINGS
2020 IMPACT
With people confined to home for much of 2020, there is little demand for fragrances
Yanbal cements leading position in 2020
Demand remains seasonal as lower import taxes make fragrances more affordable
RECOVERY AND OPPORTUNITIES
Strong recovery, once society opens up
Growing threat of counterfeit
High-end retail experiences an important aspect of promotion for premium players
CATEGORY DATA
Table 57 Sales of Fragrances by Category: Value 2015-2020
Table 58 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Fragrances: % Value 2016-2020
Table 60 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 63 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
Hair Care in Ecuador
KEY DATA FINDINGS
2020 IMPACT
Hair care escapes major disruption
Savital regains leadership position
Medicated shampoos records rising demand during 2020
RECOVERY AND OPPORTUNITIES
Stale recovery over forecast period
Constant innovation ensures numerous interesting new launches in hair care
Perms and relaxants continue downward decline
CATEGORY DATA
Table 65 Sales of Hair Care by Category: Value 2015-2020
Table 66 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 68 NBO Company Shares of Hair Care: % Value 2016-2020
Table 69 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 71 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 72 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 73 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 74 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 75 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
Men's Grooming in Ecuador
KEY DATA FINDINGS
2020 IMPACT
Men shave much less as they’re confined to home
Direct selling players remain prominent in men’s grooming
Scent and multiple functions are important to men
RECOVERY AND OPPORTUNITIES
Healthy value growth and beards still remain popular
Greater interest in men’s grooming pushes value sales
Local medicinal plants and traditional preparations make a mark on men’s grooming
CATEGORY DATA
Table 76 Sales of Men’s Grooming by Category: Value 2015-2020
Table 77 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 80 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 81 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 83 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 84 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
Oral Care in Ecuador
KEY DATA FINDINGS
2020 IMPACT
Oral care benefits from COVID-19, with people washing teeth more regularly
Multinational players lead as local players step up production
Eco-friendly toothbrushes become a major trend
RECOVERY AND OPPORTUNITIES
Constant value growth unchanged over the forecast period
Added functional properties in toothpaste drive value growth
Oral care products for sensitive teeth popular over forecast period
CATEGORY DATA
Table 85 Sales of Oral Care by Category: Value 2015-2020
Table 86 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 87 Sales of Toothbrushes by Category: Value 2015-2020
Table 88 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 89 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 90 NBO Company Shares of Oral Care: % Value 2016-2020
Table 91 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 92 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 93 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 94 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 95 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
Skin Care in Ecuador
KEY DATA FINDINGS
2020 IMPACT
Certain skin care products in demand due to COVID-19
The distribution of the leading mass skin care brands focused on supermarkets
Innovation remains an important aspect of success in skin care
RECOVERY AND OPPORTUNITIES
Muted constant value growth over forecast period
Dermocosmetics continues to gain popularity
Social media has increasing influence on skin care
CATEGORY DATA
Table 96 Sales of Skin Care by Category: Value 2015-2020
Table 97 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 98 NBO Company Shares of Skin Care: % Value 2016-2020
Table 99 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 100 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 101 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 102 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
Sun Care in Ecuador
KEY DATA FINDINGS
2020 IMPACT
Sun care severely impacted by COVID-19, as people spend much more time indoors
Beiersdorf with its brand Eucerin fares best in 2020
Added benefits drives value sales
RECOVERY AND OPPORTUNITIES
Once society opens up, sun care will register healthy growth
Rising consumer awareness of sun care leads to higher levels of sophistication
Price promotions and media advertising remain crucial to success in sun care
CATEGORY DATA
Table 103 Sales of Sun Care by Category: Value 2015-2020
Table 104 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 105 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 106 NBO Company Shares of Sun Care: % Value 2016-2020
Table 107 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 108 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 109 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 110 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025
Premium Beauty and Personal Care in Ecuador
KEY DATA FINDINGS
2020 IMPACT
With disposables incomes falling, consumers cut back on premium products
Imported products dominate sales as counterfeit brands continue to pose challenges
Players compete through aggressive price discounting
RECOVERY AND OPPORTUNITIES
Constant value sales lower than predicted pre-COVID-19
Developments in the distribution of premium brands
Significant growth potential in dermocosmetics
CATEGORY DATA
Table 111 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 112 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 114 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 115 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 116 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025