Beauty and Personal Care in Ecuador

Beauty and Personal Care in Ecuador

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Moderate growth recorded as a softening of economic situation brings changes

International companies continue to lead sales as domestic players thrive

A long, slow recovery likely, with demand to remain under pressure

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Mass Beauty and Personal Care in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

New regulations present challenges and opportunities for local manufacturers

Hypoallergenic, clean and natural products gain favour as private label struggles

Beauty specialist retailers cater to female consumers as direct selling loses ground

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

Premium Beauty and Personal Care in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Further development of an import-dominated category as the price war continues

Imported products dominate sales as counterfeit brands continue to pose challenges

Developments in the distribution of premium brands influence consumer demand

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

Baby and Child-Specific Products in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail distribution widens as consumers can find products in various channels

Major multinationals lead as local players present strong challenges

Sales of baby wipes benefit from their use for a variety of personal care purposes

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

Bath and Shower in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers become interested in a wider range of bath and shower products

Domestic products perform well as direct selling gains ground

Key players focus on packaging to attract more sophisticated consumers

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Bath and Shower by Category: Value 2014-2019
Table 33 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 35 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 36 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 37 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

Colour Cosmetics in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Vegan products come to the fore as the natural trend continues to develop

Local and regional players continue to make their mark in colour cosmetics

Category players turn to innovation to attract younger consumers

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

Table 40 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

Deodorants in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers become more interested in products that are organic and more natural

Small packaging formats rolled out to make products more affordable

Speed Stick and Axe benefit as strong scented antiperspirants become more popular

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

Table 49 Sales of Deodorants by Category: Value 2014-2019
Table 50 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 51 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 52 NBO Company Shares of Deodorants: % Value 2015-2019
Table 53 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 54 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 55 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 56 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

Depilatories in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Positive sales growth as consumers demand both basic and value-added products

Bic continues to innovate as Schick products become unavailable in supermarkets

Hair removers/bleaches become more widely available, pushing demand

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

Table 57 Sales of Depilatories by Category: Value 2014-2019
Table 58 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Depilatories: % Value 2015-2019
Table 60 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 61 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 62 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

Fragrances in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand remains seasonal as lower import taxes make fragrances more affordable

New launches remain a constant presence in fragrances

High-end retail experiences an important aspect of promotion for premium players

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

Table 63 Sales of Fragrances by Category: Value 2014-2019
Table 64 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Fragrances: % Value 2015-2019
Table 66 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 67 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 68 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 69 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

Hair Care in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Medicated shampoos and colourants record rising demand during 2019

Head & Shoulders moves into category leadership as premium brands gain ground

Constant innovation ensures numerous interesting new launches in hair care

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

Table 71 Sales of Hair Care by Category: Value 2014-2019
Table 72 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 73 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 74 NBO Company Shares of Hair Care: % Value 2015-2019
Table 75 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 76 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 77 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 78 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 79 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

Oral Care in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Maturity and saturation contribute to stagnation of oral care

Multinational players lead as local players step up production

Eco-friendly toothbrushes become a major trend

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

Table 82 Sales of Oral Care by Category: Value 2014-2019
Table 83 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 84 Sales of Toothbrushes by Category: Value 2014-2019
Table 85 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 87 NBO Company Shares of Oral Care: % Value 2015-2019
Table 88 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 89 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 91 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

Skin Care in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales growth supported by a wider range of products as dermocosmetics emerge

The distribution of the leading mass skin care brands focused on supermarkets

Innovation remains an important aspect of success in skin care

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

Table 93 Sales of Skin Care by Category: Value 2014-2019
Table 94 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Skin Care: % Value 2015-2019
Table 96 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 98 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

Sun Care in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising consumer awareness of sun care leads to higher levels of sophistication

Innovation focuses on new packaging and delivery formats and unique added value

Price promotions and media advertising remain crucial to success in sun care

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

Table 100 Sales of Sun Care by Category: Value 2014-2019
Table 101 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 103 NBO Company Shares of Sun Care: % Value 2015-2019
Table 104 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 105 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 106 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 107 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024

Men's Grooming in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Greater interest in men’s grooming pushes category sales

Local medicinal plants and traditional preparations make a mark on men’s grooming

Direct selling players remain prominent in men’s grooming

2020 AND BEYOND

COVID-19 impact

Affected products within men’s grooming

Recovery and opportunities

CATEGORY DATA

Table 108 Sales of Men’s Grooming by Category: Value 2014-2019
Table 109 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 110 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 111 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2019
Table 112 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 113 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 114 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 115 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 116 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

---