Beauty and Personal Care in Ecuador
Beauty and personal care in 2021: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
Summary 1 Research Sources
Baby and Child-Specific Products in Ecuador
COVID-19 benefits oral care, whilst sun care products see reduced demand
Non-essential products record drop in decline as consumers look to make savings
Johnson & Johnson maintains its lead with its wide portfolio of high-quality products
Parents’ concerns to drive growth of more natural products
Baby child-specific sun care key performer in the forecast period
Companies will have to promote the recovery of consumption habits lost during the pandemic
Table 11 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
Bath and Shower in Ecuador
Waning fear of COVID-19 means less frequent hand washing in 2021
Hand sanitisers continue to be relevant
Consumers seek specific ingredients for their skin
Economic reform will benefit hand sanitisers
Rising trend of natural and vegan products
Soap will become less relevant, whilst body powder is set to recover
Table 20 Sales of Bath and Shower by Category: Value 2016-2021
Table 21 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 23 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 24 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 25 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
Colour Cosmetics in Ecuador
Lip products and facial make-up continue to decline in 2021, whilst eye make-up and nail products are the best performers
Direct sellers look for new strategies to meet consumers’ needs
Domestic brands differentiate themselves
New competitor Hinode set to boost the category
Use of face masks will limit the consumption of facial make-up and lip products
Strong recovery expected as consumers return to normal
Table 28 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
Deodorants in Ecuador
Roll-ons continue to be preferred in Ecuador
Deodorants recover as society opens up again
Distribution of deodorants returns to normal in 2021
More cautious consumers in the forecast period
Consumers will use deodorants more often when they leave their homes
Natural ingredients are increasingly part of players’ portfolios
Table 37 Sales of Deodorants by Category: Value 2016-2021
Table 38 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 40 NBO Company Shares of Deodorants: % Value 2017-2021
Table 41 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 42 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 43 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 44 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
Depilatories in Ecuador
Unexpected recovery makes companies struggle with logistics in 2021
Depilatories continues to be a niche category with little investment in advertising
Women’s pre-shave products face continuing challenges
Moderate growth after reaching pre-pandemic levels
Differentiation will be key to increasing sales
Increasing availability of hair removers/bleaches
Table 45 Sales of Depilatories by Category: Value 2016-2021
Table 46 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 47 NBO Company Shares of Depilatories: % Value 2017-2021
Table 48 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 49 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 50 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
Fragrances in Ecuador
Recovery after a sharp drop with the opening up of society in 2021
Mass fragrances struggle to recover
Counterfeit impacts mass fragrances
Trade agreement with the EU will help sales, but ICE will continue to limit consumption
Tariff elimination for 4x4 imports to benefit cross-border purchases of fragrances
Direct sellers are key to the recovery of mass fragrances
Table 51 Sales of Fragrances by Category: Value 2016-2021
Table 52 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 53 NBO Company Shares of Fragrances: % Value 2017-2021
Table 54 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 55 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 56 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 57 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 58 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
Hair Care in Ecuador
Styling agents significantly impacted by the pandemic
Shampoo records rising demand in 2021
L’Oréal makes a comeback in 2021
L’Oréal relaunch to bring dynamism to the category
Colourants will thrive as consumers look to economise
Return to school set to help the recovery of styling agents
Table 59 Sales of Hair Care by Category: Value 2016-2021
Table 60 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 61 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 62 NBO Company Shares of Hair Care: % Value 2017-2021
Table 63 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 64 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 65 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 67 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
Men's Grooming in Ecuador
Men used the pandemic to grow a beard
Men’s skin care continues to be a niche category
Direct selling players have to contend with the long-term threat of e-commerce
Men increasingly concerned about hair loss
Thriving beard products and potential of men’s skin care
Trend of natural, local ingredients
Table 70 Sales of Men’s Grooming by Category: Value 2016-2021
Table 71 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 73 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 74 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 75 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 76 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 77 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 78 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
Oral Care in Ecuador
More thorough oral care and campaigns drive category growth
Specialised products recommended by dentists are affected
Multinational players lead with their well-known and trusted brands
Slowed growth, however category will continue to be relevant
Consumers becoming more aware of ingredients; however, the price has to be right
Oral care products for sensitive teeth popular over the forecast period
Table 79 Sales of Oral Care by Category: Value 2016-2021
Table 80 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 81 Sales of Toothbrushes by Category: Value 2016-2021
Table 82 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 83 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 84 NBO Company Shares of Oral Care: % Value 2017-2021
Table 85 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 86 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 87 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 88 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 89 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
Skin Care in Ecuador
COVID-19 boosts demand for moisturising and acne products
Natural products increasingly preferred
Beauty specialist retailers is emerging as a major distribution channel for skin care
Budget brands expected to drive future growth
Rising environmental and wellbeing concerns will influence consumers’ choices
Anti-agers set to thrive in the forecast period
Table 90 Sales of Skin Care by Category: Value 2016-2021
Table 91 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 92 NBO Company Shares of Skin Care: % Value 2017-2021
Table 93 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 94 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 95 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 96 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
Sun Care in Ecuador
Demand for sun care recovers in 2021 with the return to work, school and beaches
Specialised products perform better than commercial brands
Aftersun remains a niche product
Strong growth as the pandemic loses momentum
Growth will come from cheaper brands and promotions
Campaigns to drive the use of sun protection
Table 97 Sales of Sun Care by Category: Value 2016-2021
Table 98 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 99 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 100 NBO Company Shares of Sun Care: % Value 2017-2021
Table 101 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 102 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Premium Beauty and Personal Care in Ecuador
Indulgence drives growth of premium beauty and personal care in 2021
Premium products gain traction as social contact returns
Imported products dominate sales as counterfeit brands continue to pose challenges
Accelerated growth expected as the economy returns to normal
Trade agreement with EU will reduce the tariffs for imported products
Cross-border e-commerce will be an important channel for premium beauty and personal care
Table 104 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 105 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 106 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 107 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 108 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Mass Beauty and Personal Care in Ecuador
Direct sellers affect sales of mass products
Companies forced to make changes due to COVID-19
Beauty specialist retailers cater to female consumers
Unemployment set to increase the number of independent distributors, driving sales growth
Start-ups and Hinode’s entrance expected to boost growth
Private label share gain expected with consumers seeking value for money
Table 110 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 111 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 112 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 113 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 114 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026